The Canberra Times Good Food Month Presented by Citi in association with Enlighten Festival - Friday February 27 - Sunday March 15, 2015
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The Canberra Times Good Food Month Presented by Citi in association with Enlighten Festival Friday February 27 – Sunday March 15, 2015
Introduction One of Australia’s most popular food events, Fairfax Event’s Night Noodle Markets, is coming to Canberra as part of the annual Enlighten Festival for the first time in March 2015. The Enlighten Night Noodle Markets will be held over 10 nights in the nation’s capital from 27 February to March 8 on the shores of Lake Burley Griffin. And there's more! Following the first-ever Canberra Times Good Food Month presented by Citi in October, 2014 a limited number of creative, one-off restaurant-based celebrations will accompany the Night Noodle Markets launch. Favourite Good Food Month features will return for just 10 days only, including Let’s Do Lunch presented by Yalumba, Coopers & Thatchers, Hats Off Dinners presented by Tanqueray and Drink and Dine. Let’s Do Lunch offers a great-priced set lunch with a matched drink from Yalumba wine, Coopers beer or Thatchers cider; Hats Off Dinners are a chance for The Good Food Guide hatted chefs to get extra creative and create one-off menus with a Tanqueray gin cocktail on arrival; Drink and Dine is all about the drinks from wine to cider to craft beer to champagne. This is just a taster of the full Canberra Times Good Food Month presented by Citi, which will return alongside Enlighten in March 2016. If you are a Canberra restaurant, cafe, bar or food producer, this is your chance to showcase what you do best, highlighting Canberra's fabulous cultural diversity as well as regional produce and wine. Event submissions are now sought for the restaurant program, to run alongside Enlighten and to be published in The Canberra Times and on-line. •
How to get involved We encourage everyone to participate in the exciting 2015 Canberra Times Good Food Month. We want to make the registration process as simple as possible and have put together some great tips to make this seamless. The feature event categories are designed to inspire and assist you in creating fun and engaging events – focussing on highlighting you and what you do best! For the first time in 2015 you can express your interest in creating your own bespoke event. These will be taken into consideration by the Good Food Month team. We are looking for innovative ideas that showcase Canberra and what it has to offer, collaborations with international and/or national chefs or big public celebrations of food and drinks. The sky’s the limit! If you are unsure which category best suits your event please email the Good Food Month Team for advice and assistance at goodfoodmonth@canberratimes.com.au, with a full overview of your event. We are happy to help! Event submission •Registrants are required to agree to all terms and conditions specific to their chosen event category •If you represent a group of venues or restaurants we recommend you nominate one person in your organisation to register multiple events. •Be as creative as possible and let your imagination run wild. •
Key Dates Wednesday Dec 10 Good Food Month Event Registrations OPEN Friday January 30 Good Food Month Event Registrations CLOSE Saturday February 21 Good Food Month Program Wrap Released Tuesday January 23 Distribution of event holder marketing collateral Friday Feb 27 The Canberra Times Good Food Month BEGINS Sunday March 15 The Canberra Times Good Food Month CONCLUDES
Key Selection Criteria Your Event Concept •Your events need to be held between Friday February 27 – Sunday March 15 •It needs to highlight quality food/drink experiences and the strengths of your business •It is a unique offering, specially designed for Good Food Month •It offers good value when compared to other offers currently available at your restaurant/venue •Every effort is made to deliver a premium event in line with the Good Food Month objectives General Terms and Conditions •As per our terms and conditions, the Good Food Month team reserves the right to up to four tickets for each event to be used for hospitality at our discretion. Please advise all staff members in your team about this promotion to prevent confusion between both parties. Any additional food and beverage brought on top of your promoted deal, or additional tickets requested will be paid for in full. •Your event must be open to the public •All festival event submissions are subject to approval by the Good Food Month team. •Full event terms and conditions are available on the registration form
Sales and Marketing
Marketing
• Participation in Good Food Month profiles your event (and your business) via an extended marketing and
promotional campaign, beginning in January 2015 and continuing throughout the festival.
• Marketing is via a Good Food Month program wrap release and social media mentions in conjunction with Enlighten
Festival marketing
• A strong PR campaign ensures maximum editorial opportunities. But remember, the better your event and the more
active you are in promoting it via Twitter, Facebook etc, the better the results will be. We will provide you with a PR/
Marketing Tips document to assist you in maximising your event exposure.
Event Sales and Promotion
• You will display The Canberra Times Good Food Month logo and distribute marketing and research material as
provided
• You will supply us with accurate event details in a timely manner, including updates where appropriate
• You will acknowledge The Canberra Times Good Food Month when holding your event
• The logo and brand guidelines can be downloaded on the Media Page of The Canberra Times Good Food Month
website.
•
Social Media
www.facebook.com/goodfoodmonth @goodfoodmonth @goodfoodmonth
#goodfoodmonth #goodfoodmonth
Good Food Month Event Categories Let’s Do Lunch Hat’s Off Dinner Drink and Dine Create your own bespoke event
Let’s Do Lunch
Fee $195
Leading restaurants in Canberra featured in The Sydney Morning Herald Good
Food Guide 2015 offer a set lunch (one course or more) and beverage*.
This is a great opportunity to promote your restaurant to new customers, so a
good-value, mouth-watering menu is a must!
Please note:
• Your restaurant must be featured in The Sydney Morning Herald Good Food
Guide 2015
• Set price of $38 per person including coffee/tea.
• Your restaurant must serve one beverage from the following options: A glass of
Yalumba wine, Coopers beer or Thatchers cider*
• Your event menu must be available during lunch trading hours Monday to
Friday, with the option to extend the offer over weekends
** Registrants in this category will be forwarded contact details for beverage
partner suppliers
Hats Off Dinner
Single date fee $195
Multi-date fee $245
Hatted restaurants from the Sydney Morning Herald Good Food Guide 2015 create a cleverly
themed one-off dinner, throwing out the normal menu for a night.
Please note:
• Your restaurant must have been awarded a least 1 “Chefs Hat” in the Sydney Morning Herald
Good Food Guide 2015
• Your menu must be creative and unusual, different from your daily offering
• Your menu must be a set price/menu
• The maximum price is $160 per person (this may or may not include wine)
• You must serve a Tanqueray gin cocktail to each guest upon arrival*
* Registrants in this category will be forwarded contact details for beverage partner suppliersDrink & Dine
Single date fee $195
Multi-date fee $245
Sommeliers, winemakers, bartenders, baristas and chefs team up for special meals with a
matched drink theme focus.
Please note:
A drink theme focus and incorporate an eating experience/meal
There is no set price but it must be good quality and good value
We cannot promote individual wineries or beverage companies due to our sponsorship
commitments. We encourage collaboration with our beverage sponsors (Coopers, Yalumba,
Thatchers and Schweppes) or use of generic beverage categories - varietals, ACT wine
regions, coffees, teas...Bespoke events
Create your own bespoke event
Single date fee $195
Multi-date fee $245
For 2015 you can now express your interest in holding a create your own bespoke event by
emailing goodfoodmonth@canberratimes.com.au
This is a great opportunity to showcase what you and your restaurant do best. Be as creative
as possible!
We are looking for innovative ideas that showcase Canberra and what it has to offer,
collaborations with international and/or national chefs or big public celebrations of food and
drinks. The sky’s the limit!
Each event will be taken into consideration by the Good Food Month team and you’ll be
advised on whether or not the event fits the Good Food Month objectives.How to Register
•Once you’ve created an event concept and found a suitable category, head to www.goodfoodmonth.com to register
your event.
•Complete the registration form online - please ensure all mandatory fields marked with an asterisk are filled in. The
more detail you can provide the better!
•Your event registration can not be saved, so please ensure you have the following details ready to register;
All booking and contact details
The event title, restaurant/bar name, date, time, cost, and if beverages are included
Event summary (200 characters), website summary (1000 characters)
Specific menu description for Let’s do Lunch, Hat’s Off Dinner and Drink and Dine (150 characters)
Food image for website listing. High res images needed. Dimensions – 1024 x 1024
•If you do not have all the event details at the time of purchase, please enter holding information. To update your event
details you can go back into your event registration via the ‘view order details’ link in your confirmation email sent to you
after purchase.
•Event registrations need to be finalised by payment via PayPal or credit card . Visa and MasterCard accepted.Contact Details Good Food Month is brought to you by Citi and is managed by Fairfax Events. For all general inquiries and questions relating to The Canberra Times Good Food Month, please contact the team via email at goodfoodmonth@canberratimes.com.au. James Laing, Head of Food Georgina Baldock, Senior Event Manager Catherine Burton, Event Manager Tullia Mawter, Event Executive Follow us Facebook - www.facebook.com/goodfoodmonth Twitter - @goodfoodmonth Instagram - @goodfoodmonth Interested in being part of the Enlighten Night Noodle Markets? Expressions of interest are to be taken via our website http://canberra.goodfoodmonth.com/
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