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The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
NATIONAL
                                                                     BREAST
                                                                     CANCER
                                                                     AWARENESS
                                                                     MONTH
October 23, 2015 • Vol. 31 • No. 44 • $2                           www.CPBJ.com
                                                                   w

                                           The Central Penn Business
                                            Journal and our partners
                                           are proud to support Breast
                                            Cancer Awareness Month
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
What did these
red cowboy boots
mean to this breast
cancer survivor?
Be inspired by Sharon at
InspiredTogether.org/Sharon.

                               U.Ed. MED 8252-16 SRG

       capbluecross.com
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
BETTER WITH TIME
                                                                                                                                                                                                              After years of struggle,
                                                                                                                                                                                                              Allegro uncorks success
                                                                                                                                                                                                              Page 3

October 23, 2015 • Vol. 31 • No. 44 • $2                                                                                                                                                                           www.CPBJ.com

DAUPHIN COUNTY

One bid didn’t stop Metro from getting a good deal
      BY MICHAEL SADOWSKI                  of Pittsburgh, Metro’s eventual buyer       Metro’s model probably scared away                            “I don’t think they necessarily got a    model. When banks heard Metro was
            michaels@cpbj.com              — doesn’t mean the Dauphin County-          some bidders, but Metro still received                      bad deal,” Boenning & Scattergood Inc.     for sale, chances are they said, ‘Eh, it’s
                                           based holding company didn’t get the        good value when F.N.B., the holding                         analyst Matthew C. Schultheis said.        just not our cup of tea.’”
    Just because Metro Bancorp Inc.        best deal possible.                         company for First National Bank of                          “Metro has a very unique banking              A document F.N.B. filed with the
attracted only one bidder when it went        Local banking experts said geog-         Pennsylvania, agreed in August to buy                       model. When you’re buying a bank,
up for sale in the spring — F.N.B. Corp.   raphy, local market conditions and          it for $474 million.                                        you normally want to incorporate their                  please see METRO, page 4

Inside Business                               CUMBERLAND, DAUPHIN AND PERRY COUNTIES
CORPORATE CITIZENSHIP
                                                                                                                                                                                         Vehicles travel on Route 11/15 south
                                                                                                                                                                                       of Marysville. For three months starting
                                                                                                                                                                                       in the spring, both lanes of the highway
                                                                                                                                                                                            will be closed to remove loose rock
                                                                                                                                                                                              from the slopes above the heavily
                                                                                                                                                                                             traveled artery. PHOTO/AMY SPANGLER

Future focus — Tech firm donates
time to help raise money for school
in Guatemala. Page 15

Talking community — Jeff Davis,
senior vice president of sales at
D&H Distributing. Page 19

The lists — Nonprofit wish list, page
23; Foundations, page 24; Nonprofit
capital campaigns, page 25.

                                                 THE LONG
                                                 ROAD HOME
Running forward — Charity event was           Businesses prepare for next year’s Route 11/15 detour                                                one lane open during the work would
                                                                                                                                                   be far too dangerous, especially con-
                                                                                                                                                                                             hanna River to Route 22/322. If some
                                                                                                                                                                                             incident causes the main detour
first step in real estate president’s
athletic accomplishments. Page 33                     BY ROGER DUPUIS                   completely closing the road for three                      sidering that the                         route to be closed, PennDOT has a

                                                                                                                                                                        INSIDE
                                                         rogerd@cpbj.com                months, starting in the spring.                            highway is a ma-                          secondary detour route that would
                                                                                           PennDOT, lawmakers and others                           jor artery carrying                       travel through Perry and Cumber-
  ONLINE NOW                                      There’s no way around it — except,    previously were engaged in a very                          more than 17,000 Project facts            land counties over Interstate 81 and
  Be the first to know about                                                                                                                                             and map
                                              of course, for a 27-mile detour.          public discussion about whether                            vehicles per day.                         routes 944, 1007, 34 and 274.
  business news in the midstate.
  Visit the Business Journal’s Twitter
                                                  For anyone who hasn’t heard,          there was any other alternative.                              The       work,          Page 5           Now that the agency’s plans are
                                              state Department of Transportation           There simply isn’t, PennDOT                             which is set to be-                       finalized, PennDOT is working to
  page at twitter.com/CPBJ. Our list
  of all @CPBJ staff                          officials have confirmed that there       officials have said, because the                           gin May 1, will see PennDOT imple-        make sure business owners, resi-
  members: www.twitter                        is no safe way to remove loose rock       stretch of road is narrow, the equip-                      ment a primary detour on either           dents and commuters are aware of
  .com/CPBJ/lists/cpbj-                       from the slopes above Route 11/15         ment to be used is very big and                            side of the work area, which will
  staff-members                               south of Marysville borough without       PennDOT says trying to keep even                           take motorists across the Susque-                     please see ROAD, page 5

                                                                                              FEATURES INDEX                                                                                                          BRACING
                                                                                              After Hours . . . . . . . . . . . . . . . .     33                                                                      FOR GROWTH
                                                                                              Awards . . . . . . . . . . . . . . . . . . .    22
                                                                                              Business Record . . . . . . . . . . . .         22
                                                                                                                                                                                                                      Industrial air-
                                                                                              Inside Business . . . . . . . . . . . . .       15                                                                      filtration company
                                                                                              Lists & Leads . . . . . . . . . . . . . .       19                                                                      is ready to move
                                                                                              Newsmakers . . . . . . . . . . . . . . .        20
                                                                                                                                                                                                                      forward in East
                                                                                              Off The Clock . . . . . . . . . . . . . . .     35
                                                                                              On The Move . . . . . . . . . . . . . . .       21                                                                      Cocalico Township
                                                                                              Opinion . . . . . . . . . . . . . . . . . . .   12
                                                                                              The Whiteboard . . . . . . . . . . . . .        13
                                                                                                                                                                                                                      Page 6
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
2                             www.CPBJ.com                           •               Central Penn Business Journal                                    •                    717-236-4300                                                        October 23, 2015

                                                                                                                                                           BRIEFCASE
    2015                                   Thursday, November 12, 2015                               New York Wire seeks bankruptcy                                                            sive start-up issues, including high turnover in
                                                NEW TIME: 8:00 AM - 3:00 PM                          protection, attracts potential buyer                                                      the general manager position as well as produc-
                                           Pennsylvania Farm Show Complex & Expo Center                                                                                                        tion delays and other problems,” the court filing
                                           2300 North Cameron Street Harrisburg, PA 17110                The parent company of Hanover-based New
                                                                                                                                                                                               states.
                                                                                                     York Wire Co. is seeking federal bankruptcy pro-
                                                                                                                                                                                                   “Debtors incurred losses brought about by the
                                                                                                     tection, with difficulties encountered during the
                                                      Welcome to
                                                                                                                                                                                               opening and the operating of the China facility,”
                                                                                                     startup of operations in China three years ago cited
                                                                                                                                                                                               the document continues, and “these losses as well
                                                                                                     in court documents.
                                                                                                                                                                                               as the cost of increased inventory controls necessi-
     FREE ADMISSION
         with business card!
               $5 without
                                           Expo City                                                     However, a spokesman for the company sug-
                                                                                                     gested that the filing was prompted by the impact
                                                                                                     of “general economic slowdowns” on the com-
                                                                                                                                                                                               tated by the China facility triggered defaults under
                                                                                                                                                                                               the debtors’ secured lending facilities with First
                                             Making Connections. Building Your Business.                                                                                                       Niagara Bank, N.A.,” it states.
                                                       Growing Our Region.                           pany’s target sectors.
                                                                                                                                                                                                   Chicago-based Sandeep Gupta, of Novo
                                                                                                         Whatever the cause, a change of ownership
                                                                                                                                                                                               Advisors, has been acting as New York Wire’s chief
                                                                                                     appears to be in the works.
                                                                                                                                                                                               restructuring officer since July. In a statement
                                                                                                         According to a Chapter 11 petition by Wire
                                                                                                                                                                                               emailed to CPBJ on Tuesday, Gupta discussed the
                                                                                                     Company Holdings Inc., filed Oct. 8 in Delaware
                                                                                                                                                                                               initial Chinese difficulties, but cited other reasons
                                                                                                     bankruptcy court, the firm is asking a judge to
                                                                                                                                                                                               for seeking bankruptcy protection.
                                                                                                     approve a proposed sale under which a Florida
                                                                                                                                                                                                   “While there were some start up issues with
    EDUCATION INDUSTRY                               EXHIBITOR SPACE                                 limited liability company would pay between $7.3
                                                                                                                                                                                               China which impacted the company’s liquidity,
    CLUSTER THE EXPO                                 & SPONSORSHIPS                                  million and $8.1 million as a stalking horse bidder.
                                                                                                                                                                                               the current issue here is the general economic
                                                     STILL AVAILABLE                                     Potential buyer NYW Acquisition LLC “is not an
                                                                                                                                                                                               slowdowns in sectors to which the company sells
                                                                                                     insider of the debtors,” the filing states.
     Do you long to finish a COLLEGE
                                                                                                                                                                                               (energy, construction, agriculture, consumer),”
                                                                                                         Wire Company Holdings, which does business
     DEGREE you started earlier in life?                                                                                                                                                       Gupta wrote, adding: “Even though some of these
                                                                                                     as New York Wire, is a Delaware corporation.
     Do you wonder how you can earn                 Deadline for registration:                                                                                                                 sectors seemed to be trending back before we
                                                                                                         New York Wire is headquartered at 500 E.
        a MASTER’S DEGREE while                                                                                                                                                                filed, we simply did not have the liquidity to wait it
     balancing responsibilities of work                    November 2 nd                             Middle St., Hanover, with additional locations at
                                                                                                                                                                                               out any further.”
       and family? Learn how to make                                                                 829 Loucks Mill Road, York, and in the Wujiang
                                                          Call (717) 232-4099                                                                                                                                                          —Roger DuPuis
      these dreams a reality by visiting                                                             Export Processing Zone, Jiangsu Province, China,
        the EDUCATION INDUSTRY
                                                         for more information
                                                                                                     according to New York Wire’s website.
           CLUSTER at the Expo!                                                                          The company makes wire mesh and wire prod-
                                                                                                                                                                                               King of all beer mergers:
                                                                                                     ucts with a wide variety of industrial uses, with                                         Local reaction to Anheuser-Busch
                                                                                                     aluminum, bronze and stainless steel among the                                            InBev, SABMiller deal
             For more information, please visit
                                                                                                     raw materials used in production.                                                             The proposed merger of global beer giants
          www.HarrisburgRegionalChamber.org/Expo                                                                                                                                               Anheuser-Busch InBev and SABMiller could give
                                                                                                     Debts described                                                                           beer enthusiasts yet another reason to stay local,
                HOSTED BY                                     TITLE SPONSOR                              The firm is seeking nearly $3.7 million in                                            according to midstate breweries.
                                                                                                     Chapter 11 financing, court documents indicate.                                               The deal between the makers of Budweiser and
                                                                                                     It has more than $12.2 million in secured debt,                                           Miller would create a company that controls nearly
                                                                                                     plus $3.4 million in other obligations, its filings                                       one-third of global beer sales.
                                                                                                     indicate.                                                                                     “Just like wholesaler consolidation, the brewery
                                                                                                         It also owes more than $2 million in unsecured                                        merger offers less choice and competition to all
                                                                                                     debt. Its 30 largest unsecured creditors comprise                                         consumers,” said Artie Tafoya, owner and director
                                                                                                     a diverse list, ranging from the Borough of Hanover                                       of operations for Harrisburg-based Appalachian
                                                                                                     ($28,840 for water and sewer bills) to providers of                                       Brewing Co. “They will be able to set pricing to
                                                                                                     raw materials at home and abroad, including sup-                                          hurt regional and growing craft brewers. It is just
                                                                                                     pliers in Canada and Italy.                                                               another reason to drink local craft beer.”
                                                                                                         With UGI Energy, PPL EnergyPlus and Met-Ed                                                Dan LaBert, executive director of the Brewers
                                                                                                     among its creditors, the firm also petitioned the                                         of Pennsylvania, said the merger will have no
                                                                                                     court to prevent utility companies from discontinu-                                       impact on the business of commonwealth brewers

        25% linen.                                                                                   ing service to its facilities.
                                                                                                         New York Wire employs 238 people in the U.S.,
                                                                                                     including employees and independent contractors,
                                                                                                                                                                                               because they operate in a different space.
                                                                                                                                                                                                   “They are much more focused on making flavor-
                                                                                                                                                                                               ful and high-quality beer, engaging and serving the

        75% cotton.
                                                                                                     officials said Tuesday. The company has petitioned                                        community through job creation and offering many
                                                                                                     the court to authorize the firm to continue paying                                        commonwealth residents a place to gather and
                                                                                                     its employees here, whose weekly payroll is about                                         discuss life,” he said.

        100% potential.
                                                                                                     $185,000 before deductions and withholdings.                                                  To combat the growing craft movement, the
                                                                                                                                                                                                                          global giants have
                                                                                                     Chinese plant                                                                                                        focused their attention in
                                                                                                        In 2012, according to the court filing, New York                                                                    recent years on creat-
                                                                                                     Wire opened a manufacturing facility in China,                                                                             ing their own craft
                               A dollar is more than just compressed fibers.                         known as Suzhou New York Wire Precision Inc.                                                                                 brands, or they’ve
                                          It has the potential to change lives.                         There are about 170 employees in China, com-                                                                               acquired strong
                                                                                                     pany officials said Tuesday.                                                                                                 regional brands.
                                                                                                        The new facility “experienced long and expen-                                                                                   —Jason Scott
        At McKonly & Asbury, we believe
        in building purpose through profits,
        using our firm’s strengths and                                                                 COMPANIES INDEX                                          Greenfish Inc. . . . . . . . . . . . . . . . . . . 15     Weis Markets Inc. . . . . . . . . . . . . . . . 15
        resources to make giving back an                                                                                                                        Harrisburg Symphony Orchestra . . . . . 15                YDOP LLC . . . . . . . . . . . . . . . . . . . . . . 8
                                                                                                       Groups receiving significant mention                     Lancaster Food Co. . . . . . . . . . . . . . . 15
        integral part of who we are.                                                                   in this paper and pages on which                         M&T Bank. . . . . . . . . . . . . . . . . . . . . 15        NUMBER OF THE WEEK
                                                                                                       stories begin:                                           Mile 6 LLC. . . . . . . . . . . . . . . . . . . . . . 8

            Learn more at www.purposethroughprofits.com
                                                                                                       Allegro Winery . . . . . . . . . . . . . . . . . . . 3
                                                                                                       Amerigreen Energy Inc. . . . . . . . . . . . . 8
                                                                                                                                                                Nixonmedia. . . . . . . . . . . . . . . . . . . . . 8
                                                                                                                                                                PennDOT . . . . . . . . . . . . . . . . . . . . . . . 1
                                                                                                                                                                                                                             $361 million
                                                                                                                                                                                                                                  of pumpkin products sold in
                                                                                                       Boenning & Scattergood Inc. . . . . . . . . 1            Post & Schell P.C. . . . . . . . . . . . . . . . . 1
                                                                                                                                                                                                                                       the last year — growing
                                                                                                       Campbell Commercial Real Estate Inc.. 33                 Rorher Bus . . . . . . . . . . . . . . . . . . . . . 1                79 percent since 2011.
                                                                                                       Crispus Attucks Association . . . . . . . . 15           Teraverde Financial . . . . . . . . . . . . . . . 1
                                                                                                                                                                                                                                   SOURCES: NATIONAL RETAIL
                                                                                                       D&H Distributing . . . . . . . . . . . . . . . . 19      Tree 4 Hope . . . . . . . . . . . . . . . . . . . 15             FEDERATION, THE NIELSEN CO.
                                                                                                       DenTech Inc. . . . . . . . . . . . . . . . . . . . . 6   UGI Utilities Inc. . . . . . . . . . . . . . . . . 15

         Proud participant of the United Way Day of Caring for 10 years.                             CORRECTIONS/CLARIFICATIONS
                                                                                                         The Central Penn Business Journal will correct or clarify mistakes made in the publication.
                                                                                                     If you have a question, please call the editorial department at 717-236-4300.
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
October 23, 2015                               717-236-4300                   •              Central Penn Business Journal                 •                          www.CPBJ.com                                        3

YORK COUNTY

After years of struggle,
ALLEGRO UNCORKS SUCCESS
       BY LARRY PORTZLINE
             larryp@cpbj.com                    Winemaker Carl Helrich of Allegro Vineyards and                                                                                 Pennsylvania
                                                Winery in York County sells close to 100,000
                                                bottles per year. The wine is available at the
                                                                                                                                                                                wine facts
    “Things have really changed in the
                                                winery’s Chanceford Township tasting room                                                                                           OCTOBER is Pennsylvania Wine
past 18 months,” Carl Helrich said as he
                                                and at more than three dozen wine shops,                                                                                        Month.
walked between rows of wooden wine
                                                restaurants and farmers markets in southcentral                                                                                     With approximately 14,000
barrels and shiny fermentation vats                                                                                                                                             ACRES of grapes, Pennsylvania
                                                Pennsylvania and northeastern Maryland.
inside Allegro Winery in York County.                                                                                                                                           ranks 5th nationally in the amount
                                                PHOTO/AMY SPANGLER
    “We kind of shoehorned our way                                                                                                                                              of grapes grown (including juice
into the business in 2001 and struggled                                                                                                                                         grapes).
for a long time, and it’s only recently                                                                                                                                             The state ranks 7TH in the pro-
that I’ve felt like I really have a handle                                                                                                                                      duction of wine.
on this,” the winemaker admitted.                                                                                                                                                   The state also is home to the
“Most businesses that make it to year                                                                                                                                           TWO highest-elevation vineyards
10 are probably going to succeed, but in
                                                                                                                                                                                east of the Rockies.
                                                                                                                                                                                    In addition to their winery stores,
year 12 I was still a little worried. These
                                                                                                                                                                                state wineries may open UP TO FIVE
days I’m pretty sure we’re not going to
                                                                                                                                                                                retail outlets. They also may also
go out of business.”                                                                                                                                                            sell at festivals and make direct
    Helrich has reason to be confident:                                                                                                                                         sales to restaurants. All other wine
Allegro now sells close to 100,000                                                                                                                                              sales in Pennsylvania are
bottles per year, not just to the grow-                                                                                                                                         transacted in state-
ing number of visitors to its tasting                                                                                                                                           owned shops.
room in Chanceford Township, but                                                                                                                                                    In less than 30
at more than three dozen wine shops,                                                                                                                                            years, Pennsylvania
restaurants and farmers markets in                                                                                                                                              wineries have
southcentral Pennsylvania and north-
                                                                                                                                                                                increased in num-
                                                                                                                                                                                ber from 27 to 123.
eastern Maryland. It also makes wine
                                                                                                                                                                                    In that same
for several other wineries in the region
                                                                                                                                                                                time period, gallons
on a contract basis and recently had to                                                                                                                                         of wine produced has
expand its staff by over a third, bring-                                                                                                                                        increased from 254,724
ing it to 36 full- and part-time workers.                                                                                                                                       to 971,191.
    As if that weren’t enough evidence,
Helrich also plans to grow Allegro’s
presence in the premium wine mar-                                                                                                                                             ment has led people to “want to know
ket, recently doubling the size of his                                                                                                                                        where their products are from — and if
vineyard from 6 to 12 acres with grapes                                                                                                                                       you can even visit the winery and taste
that’ll produce the high-end merlots,                                                                                                                                         the wine there, that’s great.”
chardonnays and other vintages that                                                                                                                                               Storchmann added that the eco-
midstate connoisseurs seek out.                                                                                                                                               nomic impact of wineries can be sub-
    “We’re trying to do something a                                                                                                                                           stantial, especially for restaurants and
little new here,” he said. “We’re already                                                                                                                                     taverns that serve local wines, as well
making good wine, but we’re also plan-                                                                                                                                        as for hotels that cater to wine tour-
ning to make some really great wine.”                                                                                                                                         ists. The effect can be even greater,
                                                                                                                                                                              he said, when wineries “cluster” near
Down the drain                                                                                                                                                                each other and market themselves as
   Helrich explained that when he got                                                                                                                                         a collective destination — a growing
into the wine business in 1998, he was                                                                                                                                        trend in Pennsylvania that he thinks
“running away from a real job” with a                                                                                                                                         will continue.
furniture manufacturer in State Col-                                                                                                                                              With that kind of development in
lege. He’d been a truck driver and plant                                                                                                                                      mind, Helrich said Allegro will likely
manager there, but when he started                                                                                                                                            open its fifth wine shop in the not-so-
working evenings and weekends at the                                                                                                                                          distant future, adding to its current lo-
Mt. Nittany Winery, he found a new                                                                                                                                            cations in Mechanicsburg, Strasburg,
home. Then, after learning the produc-                                                                                                                                        Wrightsville and York — not to men-
tion side of the business for a couple of                                                                                                                                     tion its four farmers market locations
years, he heard that Allegro was for sale     mind, and say, ‘This is advertising. I’m    2010, we started seeing a little uptick   to come down here and see where it’s      in Lemoyne, Thomasville and York.
and — with a loan from Ag Choice Farm         advertising that I don’t sell bad wine.’    in business, which was interesting.       made,” he said. “Usually on weekends I    Where the new shop will go is some-
Credit and some help from his parents         And it was worth it. Thankfully I haven’t   People started coming out to our tast-    do my own thing, but I’ve been getting    thing Helrich isn’t ready to divulge,
and in-laws — officially became a York        had to pour out a wine since 2005.”         ing room more, partly because of the      calls every Sunday to come help in        however.
County winemaker.                                                                         inexpensive day-trip and ‘staycation’     the tasting room because we’ve been           “People in the Harrisburg area have
   “It was a bootstrap operation from         Authentic experiences                       idea.”                                    so busy.”                                 been saying, ‘You have two places on
the beginning,” Helrich said, adding             Ironically, things finally started to       And now, thanks to today’s con-                                                  the West Shore. Why aren’t you on the
that in his first five years in business,     take off for Allegro in the midst of the    sumers “craving authentic experiences     Meeting demand                            East Shore someplace?’ But we just
he reluctantly poured $40,000 worth           Great Recession, Helrich said.              and personal interaction,” Allegro fre-      Karl Storchmann, managing edi-         got two new places up and running,
of wine down the drain.                          “I think the recession made people       quently sees its outdoor deck fill up     tor of the Journal of Wine Economics,     which for a little organization like ours
   “When you’re first starting out,           realize how important their local econ-     with wine fans on weekends, Helrich       said there’s an increasing demand for     is a huge stress,” he said. “So we’ll have
that’s huge,” he noted. “But it was bad       omy is. And they realized there was a       explained.                                locally produced wine all over the U.S.   to let them run for a while and then re-
wine, and I wasn’t going to sell it. I        local wine industry, which was a real          “People may buy our wine in Me-        these days, including in Pennsylvania.    evaluate. I want to keep pushing, but I
had to spin the situation, at least in my     boon for us,” he said. “So in 2009 and      chanicsburg, but eventually they want     He stressed that the “locavore” move-     want to do it in an intelligent way.”
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
4                                                                    www.CPBJ.com                                         •            Central Penn Business Journal                    •             717-236-4300                               October 23, 2015

                              Volume 31, Number 44
                                                                                                  METRO
                                                                                                  continued from page 1
                                                                                                                                                          “Maybe Metro could have gone
                                                                                                                                                            out and gotten a higher price,
                                                                                                                                                                                                                 radic outside interest. Before talking with BB&T,
                                                                                                                                                                                                                 it had identified about 11 banks it believed would
                                                                                                                                                                                                                 be interested if it went up for sale. In the end,
             Harrisburg office: 1500 Paxton St., Harrisburg, PA 17104
                       717-236-4300 • editorial@cpbj.com
                                                                                                                                                                                                                 however, it negotiated only with BB&T.
     Lancaster office: 717-285-9512 (advertising), 717-285-4237 (editorial)
       York office: 717-236-4300 (advertising) • 717-854-1026 (editorial)
                                                                                                  Securities and Exchange Commission on Oct.               but one of the things you have                            The same goes for Allentown-based National
                                                                                                  8 details the process of its acquisition of Metro.                                                             Penn Bancshares Inc., which BB&T specifically
                        CEO/Publisher, David A. Schankweiler
                               President, Larry Kluger                                            The deal started with a late April board meet-
                                                                                                                                                             to keep in mind is that it’s a                      targeted, according to an SEC filing. National
                       Business Manager, Donna Schankweiler
                       Associate Publisher, Douglas D. Cooper
                                                                                                  ing at Metro where directors decided to identify                    balancing process.”                        Penn negotiated only with the North Carolina
                                                                                                  possible suitors.                                                                                              bank before it sold in August for $1.8 billion. It
                                         NEWS                                                                                                                                         Brian W. Bisignani
                                 Editor, Joel Berg                                                    It culminated with the Aug. 3 announcement                                                                 never solicited outside interest.
                            Managing Editor, Amy Gulli
                                                                                                  of the deal, expected to wrap up in the first quarter                               Post & Schell P.C.             “If you’re Metro and you’re in Washington,
                    Managing Editor, Design, Kathryn Morton
                                    Reporters                                                     of 2016.                                                                                                       D.C., then yeah, I’d expect it’s probably easier
    Roger DuPuis (Cumberland County, manufacturing, distribution and energy)
          Larry Portzline (York County, nonprofits, education, workforce)
                                                                                                      The filing explains that in May, Metro asked        tial buyer. Whether by coincidence or not, when        to get a few more bids,” Schultheis, of York, said.
             Lenay Ruhl (Lancaster County, health care, agribusiness)                             New York City-based financial adviser Sandler +         F.N.B. became the only bidder, its offer dropped       “We’ve attracted BB&T and some other banks,
    Michael Sadowski (Lebanon County, banking and finance, law, technology)
                 Jason Scott (Dauphin County, state government,                                   O’Neill Partners LP to research possible acquisi-       from an estimated $35 to $38 per share, to $34.50      but that’s always going to happen. It’s a pretty
               real estate and construction, media and marketing)                                 tion partners.                                          per share in a final proposal, and then fell to the    small list of banks that are really trying to get into
                        Copy/Web Editor, Larissa Newton
                            Photographer, Amy Spangler                                                Sandler O’Neill came up with eight bank hold-       purchase price of $32.74 per share. F.N.B. cited       this market.”
                             Researcher, Alaine Keisling                                          ing companies it believed would be interested           higher expenses when it examined the deal more             Brian W. Bisignani, a principal at the Harris-
                                       DESIGN                                                     in acquiring Metro and contacted all eight to let       closely.                                               burg law office of Post & Schell P.C. specializing
                      Operations Director, Chad Pickard
                  Senior Graphic Designer, Ann Marie Irvine                                       them know an anonymous Pennsylvania bank                    The final price still was nearly a 35 percent      in bank merger and acquisition activity, said it
        Graphic Designers, Amanda Eisner, Amy Goropoulos, Mark Lockley                            was exploring a sale. Sandler O’Neill reported          premium from Metro’s stock price at the time.          might be worth trying to get a better price when
                   AUDIENCE DEVELOPMENT                                                           back that six of the eight banks showed “reason-            Having one bidder isn’t unusual, said Jim          other factors are considered.
                            Vice President, Zander Gambill
                               Manager, Sherry Andersen                                           able to strong interest” in hearing more, according     Deitch, president and CEO of Teraverde Financial,          In the end, he said, he believes Metro received
                                 Specialist, Carlin Luz                                                                                                                                                          a good deal.
                                                                                                  to the filing. On May 28, Metro authorized Sandler      a Lancaster County-based banking and finance
                            Coordinator, Raquel Campbell
                                                                                                  O’Neill to continue with the sale process.              consulting firm. “Sandler O’Neill is, in my mind,          “Maybe Metro could have gone out and gotten
                                 ADVERTISING
                     Sales Manager, ShaunJude McCoach                                                 The number of interested buyers quickly             probably the best in the country at this kind of       a higher price, but one of the things you have to
            Senior Account Executives, Michele Engle, Lynn Stickler
                                                                                                  shrank from six to two. That was after the compa-       thing,” he added. “Frankly, I’m kind of surprised      keep in mind is that it’s a balancing process,” he
       Account Executives, Nicole Clark, Sarah Plesic, Christiana Sternberg
                Classified Sales, Mark Sunday, Anthony Miranda                                    nies learned the bank on the block was Metro, and       they were able to find the interest they did.”         said. “Sure, we can go out and we can look under
      Copyright 2015 by Journal Multimedia. All rights reserved. Volume 31, Number 44.
Reproduction or use, without permission, of editorial or graphic content in any manner, includ-   that in order to get a deal done, any acquirer would        Indeed, it’s common to have only a limited         every stone, but most of these people know the
ing electronic reproduction, is prohibited. For licensing, reprints, Eprints and plaques, call
Wright’s Media at 877-652-5295. Authorization to photocopy articles for internal corporate        need to pay “a significant premium over Metro’s         roster of suitors, especially in this region and at    bank already. If you’re looking under every stone,
or instructional use may be obtained from the Copyright Clearance Center at 978-750-8400.
      CENTRAL PENN BUSINESS JOURNAL (ISSN 1058-3599) is published weekly and one                  stock price,” according to the filing.                  Metro’s size — about $3 billion in assets, local       how long is that going to take? Another year? In
extra issue in February by Journal Multimedia, 1500 Paxton St., Harrisburg, PA 17104-2633.
Periodicals postage paid at Harrisburg, PA and at additional mailing offices. POSTMASTER:
Send address changes to the Central Penn Business Journal, 1500 Paxton St., Harrisburg,
                                                                                                      By a June 22 deadline set by Metro, the two         experts said.                                          that time, you’re incurring expenses. You rely on
PA 17104-2633.
      Central Penn Business Journal cannot be responsible for the return of unsolicited mate-     companies — F.N.B. and an unidentified hold-                Recently, Integrity Bancshares Inc. attracted      your advisers to know that if you do only get a
rial with or without the inclusion of a stamped, self-addressed return envelope. Information
in this publication is gathered from sources considered to be reliable, but the accuracy and      ing company — were the only ones intending to           two potential suitors but went with S&T Bank           single offer, it’s the best offer.” 
completeness of the information cannot be guaranteed. No information expressed herein
constitutes a solicitation for the purchase or sale of any securities.                            submit an offer. F.N.B. did so, while the other bank    even though the offer from the second, unnamed
                                                                                                  asked for an extension.                                 bank was higher.                                       YOUR TAKE
                                                                                                      After a one-week extension, the second bank             Susquehanna Bancshares Inc. sold to BB&T           Have an opinion about this article? Email us at
                                                                                                  decided to pass, leaving F.N.B. as the lone poten-      Corp. for $2.5 billion but said it had received spo-   editorial@cpbj.com.
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October 23, 2015                            717-236-4300                  •               Central Penn Business Journal                        •                            www.CPBJ.com                                  5

ROAD
continued from page 1
                                             Project Facts                              N
                                                                                                                                                                                   250-foot-high slopes, contractors will
                                                                                                                                                                                   need to bring in large cranes that will
                                                                                                                                                                                   take up the full width of the roadway.
                                             WHAT: PennDOT plans to close a stretch                                                                                                On the opposite side of the highway,
                                             of Route 11/15 in order to remove loose                                                               DAUPHIN COUNTY
the work schedule, and the posted                                                                                                                                                  the land drops sharply down toward
                                             rock from 250-foot-high slopes on the
detour routes, well in advance of the                                                                                                        322                                   railroad tracks along the Susquehanna
                                             west side of the highway.                                                             11
massive operation.                                                                                                                  15                                             River, so there is no room for any kind
   And PennDOT officials are stressing       WHEN: May 1 until July 30, 2016                                     PERRY COUNTY                                                      of temporary lane. And it would take a
that they intend to make sure the work                                                                                                                  Marysville
                                                                                                                                                                                   full eight hours to move the cranes out
gets done on time, and safely.               WHERE: South of Marysville, straddling                                                                                   322          of the roadway for any reason, accord-
                                                                                                           Primary detour                               Work area
                                             the Cumberland-Perry County line.                                                                                                     ing to PennDOT.
   Contractors will be required to work                                                                    Emergency incident detour
a minimum of six days a week, 15             WHY: PennDOT says the cranes to be                                                                           81           81              The work is necessary, Malhenzie
hours a day, to get the work done,           used will be so big they will block both                                                                                              explained, because years of freeze/
                                                                                                                       CUMBERLAND COUNTY
PennDOT senior project manager               lanes of the highway. The agency also                                                                                                 thaw cycles have loosened rocks along
Mark A. Malhenzie explained.                 says it believes the possibility of debris                                                                                            the slopes, which were constructed in
   The state will even provide an incen-     falling during the work is too great to consider letting motorists pass through.                                                      the 1930s.
tive bonus of $50,000 per day to make                                                                                                                                                  Once the main rock scaling work is
                                             DETOURS: PennDOT will be sending traffic bound to or from the Marysville area along the open stretches of 11/15 to cross              complete, wire mesh and fencing will
sure the work gets done in a timely
                                             the Susquehanna River at Duncannon or on Interstate 81, traveling along Routes 22/322 on the east shore. The attached
fashion so the road can reopen.                                                                                                                                                    be installed to prevent future rock-
                                             map also shows the back-up “incident” detour into Perry and Cumberland counties if 22/322 has to be closed for some
   If they don’t meet their deadline,                                                                                                                                              slides, among other measures.
                                             reason.
the contractors face a penalty of up                                                                                                                                                   An open house was held at a fire
to $160,000 per day, according to the        TIMETABLE: Bids for the work are supposed to be opened in December. While the road closure is slated to end July 30, full             hall earlier this month to provide maps
project requirements, Malhenzie said.        completion of the project isn’t expected until November 2016.                                                                         and information, something Teplitz
   But even if contractors do meet                                                                                                                                                 had advocated. PennDOT officials also
their goal, many people still dread the    company’s school transportation op-         in talks with PennDOT about whether             cannon are among the businesspeople         have created a website with project
prospect of a lengthy detour lasting       erations are finished for the summer.       there was another way.                          who previously raised concerns, citing      information and say they will do as
three months.                                  “I just have to throw up my hands,”         In the end, Teplitz acknowledged            the damaging effect they feel the de-       much as possible to keep the public
   “That detour is going to be a chal-     Schrantz said.                              that there was not.                             tour could have on their business.          informed as work progresses, includ-
lenge,” said David Schrantz, vice presi-       He knows other businesses, which            “What I have tried to do is not make           “I get it,” Teplitz said. “I can defi-   ing use of mobile electronic message
dent of Rohrer Bus, which is located       depend more on seasonal or drive-in         this a situation in which I am second-          nitely appreciate the concerns that         boards along the detour route.
in Duncannon, north of the section to      traffic, might feel the pinch more sig-     guessing PennDOT,” Teplitz said. “I am          have been raised by the communities,            For Rohrer’s Schrantz, experience
be closed.                                 nificantly.                                 frankly satisfied that they have made           by the various businesses.”                 with his family’s company has taught
   For Rohrer, the detour means buses          “I definitely understand the local      a good-faith effort to explore all other           Malhenzie said PennDOT does, too,        him a lesson that helps him under-
being transported to and from the          businesses’ concerns,” he added. “It’s      possibilities.”                                 but felt the only safe way to complete      stand PennDOT’s decision to close
company’s facility for sales and service   their livelihood.”                              But Teplitz also reiterated that he         the project was to shut down the road       the road.
will have to take a much longer route,         State Sen. Rob Teplitz (D-Dauphin)      knows the shut-down could hit some              while crews are at work.                        “We’re in the business of safe trans-
although one blessing is that some         met with business owners before the         businesses hard.                                   Geography is the key reason.             portation. It’s what we do every day,”
of the work will take place when the       decision was finalized and engaged              The owners of Big Bee Boats in Dun-            In order to reach the tops of the        Schrantz said. 

                                                                                                                                                   We need more space.
                                                                                                                                                   We need your help.
                                                                                                                                                   Since opening seven years ago, the demand for our services
                                                                                                                                                   for children ages 4-12 has increased dramatically. To meet
                                                                                                                                                   that increasing demand, we plan to renovate space on the
                                                                                                                                                   Polyclinic campus. But without your investment, the
                                                                                                                                                   additional space won’t happen. Sadly, the increasing
                                                                                                                                                   need will go unmet.

                                                                                                                                                   If we work together, we can give the children of our
                                                                                                                                                   community essential mental health services close to home.
                                                                                                                                                   We can provide private rooms and therapeutic activities.
                                                                                                                                                   Together we can help our entire community manage social
                                                                                                                                                   issues that stem from untreated mental illness, issues like
                                                                                                                                                   unemployment, alcohol and drug abuse, violence, suicide
                                                                                                                                                   and much more.

                                                                                                                                                   We ask for your donation to support us and the children
                                                                                                                                                   who need our care.

                                                                                                                                                   To learn more about PPI services, visit ppimhs.org. To donate,
                                                                                                                                                   contact the PinnacleHealth Foundation at (717) 231-8080.
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
6                                   www.CPBJ.com                             •              Central Penn Business Journal                  •            717-236-4300                            October 23, 2015

BRACING FOR GROWTH
LANCASTER COUNTY

Industrial air-filtration company ready to move forward in East Cocalico Township
          BY LENAY RUHL
             lenayr@cpbj.com

D
            enTech Inc. is
            “expanding at the
            seams,” according
to President Marty Berndt.
   Previously located in
Brownstown, the company
relocated in May to Denver
in East Cocalico Township,
where it has renovated a
building that once housed
Four Seasons Produce Inc.
Now, the 30-year-old indus-
trial air-filtration company is
ready for more growth.
    Berndt co-owns DenTech with Vice
President Steve Rapp. The two leaders
don’t take credit for the company’s
growth.
    “Our employees are what allowed
us to grow,” said Rapp, describing a
team-oriented atmosphere that push-
es the business forward.
    “Our customers see that and they
call back,” Rapp said.

Defining DenTech
    Employing 75 people, five of whom                                                                                                                                                            PHOTO/AMY SPANGLER

have joined since the move, DenTech                                                      Behind DenTech Inc. President Marty Berndt, left, and Vice President Steve Rapp is an array of angle rings used in the
designs equipment ranging from air-
                                             Taking the dent                             manufacture of dust collection ductwork flanges at the Lancaster County company.
filtration and material-handling sys-        out of DenTech
tems to industrial machinery for use             Even though it might sound oth-         Expanding to East Cocalico                                                             “It was a terrific reuse of a vacant
by manufacturers.                            erwise, DenTech Inc. has nothing to             DenTech needed a new home. With        “Our employees are what                  property,” Johnston said.
    Then, with expertise in fabrica-         do with dentistry.                          no space for more people in Brown-
tion, welding, sheet metal, electrical           The company was started by Bob          stown and no time to build from the
                                                                                                                                        allowed us to grow.”                 Growth plan
                                             Denlinger in 1976 as Denlin Inc.,
and custom machining, the compa-                                                         ground up, the company looked to                                  Steve Rapp,          DenTech’s fiscal growth plan
                                             and its focus was on designing and
ny builds custom orders in-house,                                                        the vacant building in East Cocalico                             DenTech Inc.       includes increasing revenue by
                                             building custom machines and fix-
handles installations and offers repair                                                  Township.                                                                           10 percent every year.
                                             tures for manufacturers.
services.                                                                                    According to Rapp, everything                                                      “The growth has actually been bet-
                                                 In 1985 it was re-incorporated
    Clients stretch through 10 states,       as DenTech Inc., which stands for           happened quickly, and they closed on       ter. Perdue left in April 2014.          ter than 10 percent per year over the
from Massachusetts to South Caro-            Denlin Technology.                          the building in August 2014.                   The building began deteriorating     last three,” Berndt said.
lina, with some equipment shipped                Today, branding efforts have                “The biggest thing that sold this      soon after.                                 Annual revenue increased from
nationally.                                  changed the color of the words in           building was that it had potential,”           “We looked at different ways of      $12.2 million in 2013 to $14.7 million
    According to Rapp, about half of the     the name to illustrate a separation         Rapp said, citing its layout and proxim-   handling the building,” Hiester said,    in 2014 and a projected $16.5 million
company’s employees travel and half          between “den” and “tech.”                   ity to Route 222 and the Pennsylvania      describing big-ticket items such as      in 2015, according to Berndt.
work locally.                                                                            Turnpike.                                  mold remediation and roof repairs.          “The 10 percent growth looking
    The company became an autho-           a low of 43 employees in 2009, Berndt             DenTech purchased the building         “We decided to sell it.”                 forward is a number that we feel we
rized dealer in 2004 of Berks Coun-        said.                                         from East Cocalico Township, which             According to Randy Johnston, a       can realistically achieve based on the
ty-based Nilfisk Industrial Vacuum             The owners were reminded of the           owned it with three other municipali-      loan officer for the Economic Develop-   demand for our product offerings and
Cleaners and works with other com-         need to move forward while listening          ties: West Cocalico Township and Ad-       ment Co. of Lancaster County, Den-       the strength of our sales network,”
panies to market and service prod-         to the president of BB&T Corp. speak          amstown and Denver boroughs.               Tech received a second mortgage of       Berndt said.
ucts.                                      in Lancaster shortly after the bank’s             The goal was to turn it into a rec-    $1.36 million from the EDC and a first      DenTech has an additional loca-
    Strengthening relationships with       announcement to merge with Lititz-            reational center, according to East        mortgage of $1.7 million from Susque-    tion in Greensboro, N.C., to grow its
external partners is a strategy the co-    based Susquehanna Bancshares Inc.             Cocalico Township Manager Mark             hanna Bank.                              presence in the South. It is considering
owners focused on during the recent        Rapp said the speech resonated with           Hiester, but project funding dried up          “We were able to help them con-      stretching its reach into West Virginia,
recession. Business changed and pat-       DenTech’s owners.                             during the recession, and the munici-      serve working capital funds by financ-   Tennessee and Georgia.
terns are no longer predictable; staying       “It all comes down to, there are no       palities started leasing the building.     ing 90 percent of the building,” John-      At the new headquarters, there is
focused is key, Rapp said.                 excuses,” Rapp said.                              Hiester said that Four Seasons left    ston said.                               space to add additional machinery
    This approach, along with pro-             “It’s true,” said Berndt. “You can talk   in 2004, and the building was vacant           Renovations cost $3.7 million. But   as needed.
viding custom projects, is what kept       yourself out of business.”                    until 2008 when Booth Creek Natural        the move from 37,000 square feet to         “We could easily get to 120 employ-
DenTech’s spirit alive despite layoffs,        “Failure is not an option,” Rapp          Chicken, owned by Perdue Farms,            54,000 square feet gave the company      ees on the same shift in this building,”
which cut the company’s workforce to       added.                                        starting using it as a distribution cen-   room to expand.                          Berndt said.
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October 23, 2015                                       717-236-4300                                  •                     Central Penn Business Journal                                           •                                       www.CPBJ.com                                     7

    Portrait by renowned illustrator Joseph Adolphe.

                                                                                WILMINGTON TRUST RENOWNED INSIGHT

                 “A serious threat to your investment objectives?
                              Lack of diversification.”
                                                                                                                  Investing used to be a whole lot                                                       goals and a carefully designed route
                                                                                                                  simpler. Traditionally, if stocks were                                                 based on proven portfolio construction
                                                                                                                  outperforming, bonds were not.                                                         principles. A plan will also provide
                                                                                                                  Therefore, as long as your portfolio had                                               ongoing discipline to maintain a steady
                                                                                                                  a healthy mix of each, you’d be poised                                                 hand amid volatile markets or asset
                                                                                                                  to prosper. This isn’t necessarily the case                                            class bubbles.
                                                                                                                  anymore, as dealing with finances has
                                                                                                                                                                                                                           A DIVERSIFIED
                                                                                                                  grown more complicated in recent years.                                                                PORTFOLIO EARNED
                                                                                                                  When the financial crisis hit the U.S.,
                                                                                                                  the recessionary effects were felt around                                                       60% MORE
                                                                                                                                                                                                                       T H A N A S T O C K - O N LY
                                                                                                                  the world. Today, the U.S. economy is                                                                  PORTFOLIO OVER
                                                                                                                                                                                                                               15 YEARS
                                                                                                                  still recovering, and central banks in                                                                 Source: Wilmington Trust
                       Tony M. Roth                                                                               Europe and Japan grapple with ways to
                       M.A., J.D., LL.M. (Tax)                                                                    reinvigorate their economies.                                                                  Don’t go it alone. To create that plan,
                       Chief Investment Officer                                                                            The crisis taught us that portfolios                                           you need a trusted advisor. That’s where
                       Tony brings his extensive knowledge and                                                    composed solely of stocks and bonds                                                    Wilmington Trust comes in. A fiduciary
                       more than 20 years of experience to bear                                                   (for instance, large caps and government                                               culture is at the heart of who we are,
                       on client portfolios each and every day.                                                   debt) were vulnerable to loss. Having a                                                which means it’s a duty and a privilege to
                       He is responsible for strategic direction                                                  truly diversified portfolio, with a robust                                             always put our clients’ interests first. Since
                       and providing quality risk management                                                      blend of investments across and within                                                 1903, we have preserved, enhanced, and
                       and comprehensive investment solutions.
                                                                                                                  different asset classes – including public                                             transferred wealth in a way that reflects
                       He is part of a seasoned team of
                                                                                                                  and private investments – offers the best                                              what our clients hold dear. And we can
                       professionals who exemplify Wilmington
                                                                                                                  chance at reaping the highest possible                                                 do the same for you.
                       Trust’s 112-year heritage of successfully
                                                                                                                  return while managing volatility. So                                                           For insight into how having a well-
                       advising business owners. For access
                       to knowledgeable professionals like                                                        what’s an investor to do?                                                              diversified portfolio today can best help
                       Tony and the rest of our team, contact                                                             Develop a plan. To get where you                                               you secure a prosperous tomorrow, visit
                       Christine Neri at 717-630-4500.                                                            want to go, you need a map with clear                                                  wilmingtontrust.com/diversification.

                F I D U C I A R Y S E R V I C E S | W E A LT H P L A N N I N G | I N V E S T M E N T M A N A G E M E N T | P R I VAT E B A N K I N G

                This article is for informational purposes only and is not intended as an offer or solicitation for the sale of any financial product or service. This article is not designed or intended to provide financial, tax, legal, accounting, or other professional advice since
                such advice always requires consideration of individual circumstances. If professional advice is needed, the services of your professional advisor should be sought.
                Private Banking is the marketing name for an offering of M&T Bank deposit and loan products and services.
                Investments: • Are NOT FDIC-Insured • Have NO Bank Guarantee • May Lose Value
                Past performance is no guarantee of future results. Asset allocation/diversification does not guarantee a profit or protect against a loss.
                Wilmington Trust is a registered service mark. Wilmington Trust Corporation is a wholly owned subsidiary of M&T Bank Corporation (M&T). Investment management and fiduciary services are provided by Wilmington Trust Company, operating in Delaware
                only, and Wilmington Trust, N.A., a national bank. Loans, retail and business deposits, and other personal and business banking services and products are offered by M&T Bank, member FDIC.
                Wilmington Trust Investment Advisors, Inc., a subsidiary of M&T Bank, is a SEC-registered investment advisor providing investment management services to Wilmington Trust and M&T affiliates and clients.
                ©2015 Wilmington Trust Corporation and its affiliates. All rights reserved.
The Central Penn Business Journal and our partners are proud to support Breast Cancer Awareness Month - NATIONAL BREAST CANCER AWARENESS MONTH ...
8                                    www.CPBJ.com                           •             Central Penn Business Journal                 •             717-236-4300                              October 23, 2015

LANCASTER COUNTY

Local brands, collaboration drive growth of Web marketing firm
          BY JASON SCOTT                                                                                                                                                    an account manager. With us, you get a
             jasons@cpbj.com                                                                                                                                                team. Everyone is like an employee for
                                                                                                                                                                            the company,” said Wolgemuth, who
    Steve Wolgemuth usually starts                                                                                                                                          founded the firm in 2006 as an Internet
meetings with prospective clients by                                                                                                                                        agency that built websites for small to
asking: “If you found $200,000 in your                                                                                                                                      medium-size businesses.
marketing budget, would you know                                                                                                                                               YDOP, which stands for “your
how to spend it to get $300,000 or                                                                                                                                          dream, our project,” usually gets in-
$400,000 back?”                                                                                                                                                             volved in search engine and conver-
    “Yes” has never been the reply,                                                                                                                                         sion optimization through referrals
said Wolgemuth, owner of Lancaster-                                                                                                                                         from other regional design and mar-
based YDOP LLC, an Internet market-                                                                                                                                         keting firms that might be working with
ing agency.                                                                                                                                                                 the client.
    “No one knows how to because it’s                                                                                                                                          “We’re trying to intentionally be
so complicated,” he said. “Traditional                                                                                                                                      good partners with creative and brand-
marketing is a crowded space and is                                                                                                                                         ing companies,” Wolgemuth said of his
less effective. Digital marketing is com-                                                                                                                                   niche firm, which is part of a growing
plicated and always changing.”                                                                                                                                              specialization trend in the advertising
    YDOP specializes in what it calls                                                                                                                                       and marketing space.
“near-user” marketing, or helping local
businesses use the Internet to reach                                                                                                                                        Finding the experts
clients within driving distance. It’s a                                                                                                                                         YDOP has formed strategic part-
scaled-down approach to what larger                                                                                                                                         nerships with several regional firms in
digital marketing companies are doing                                                                                                                 PHOTO/JORDAN BUSH     recent years.
for national brands, and it has helped      Steve Wolgemuth owns Lancaster-based YDOP LLC, an Internet marketing agency that specializes in what it calls “near-                Why? Clients would rather have
YDOP build a client base of nearly 100      user” marketing, or helping local businesses use the Internet to reach clients within driving distance.                         experts in specific areas over agencies
companies, including many regional                                                                                                                                          that try to be full service.
brands.                                     Tomlinson Bomberger Lawn Care &            also trying to provide more responsive   les near-user marketing in four parts:          “For the most part, we found it’s rare
    The company typically works with        Landscape Inc. are two of its clients.     websites to interact with customers.     driving local traffic to client websites,   to find one shop that is good at every-
local service providers, including hos-       “They know they need to transition       “People used to go online. Now they      converting that traffic to meaningful       thing,” said Aubrey Bauman Kreider,
pitals, mechanical contractors and          some of their traditional marketing        live online.”                            actions, managing online reputations        marketing manager for East Lampeter
lawn care companies, which have an-         budget to digital, but they are not sure       The growing firm has 18 employees    and helping clients stay connected          Township-based Amerigreen Energy
nual sales between $1 million and $40       what to do,” he said of most small to      and recently doubled its office foot-    through social media.
million. Lancaster General Health and       medium-size businesses, which are          print on East Orange Street. It tack-       “The typical agency model will have             please see MARKETING, page 9

                                                                                                                With a rich tradition and dedicated audience, the Harrisburg
                                                                                                                Symphony Orchestra is widely regarded as the best orchestra
                                                                                                                in the region. Sponsorship of the HSO is an investment in our
                                                                                                                community’s artistic and cultural life AND an opportunity to
                                                                                                                reach the best audience in town.
                                                                                                                With a variety of options – Concerts, Special Events, Educational
                                                                                                                Programs & more – HSO sponsorships deliver value for business:
                                                                                                                • Affiliation with a world-class orchestra
                                                                                                                • Advertising/marketing opportunities
                                                                                                                • Complimentary tickets & Backstage receptions
                                                                                                                  for employees/clients

       Sponsorships available NOW for 2016-17 performance seasons.
       Contact Ted Reese at 717.612.4964 or ted@harrisburgsymphony.org

       HarrisburgSymphony.org
October 23, 2015                                                         717-236-4300                   •           Central Penn Business Journal                                                  •                                                     www.CPBJ.com                                                         9

MARKETING
continued from page 8
                                                                        recognizing each other’s strengths and
                                                                        working together more often.
                                                                            “Steve has something interesting,
                                                                                                                   FROM OUR BLOGS                                                        We know how this ended, with F.N.B.
                                                                                                                                                                                    agreeing to shell out $474 million to buy
                                                                                                                                                                                    Metro.
                                                                                                                                                                                                                                                                         One just left the market (Bank of America)
                                                                                                                                                                                                                                                                         and one just got bought (Susquehanna).
                                                                                                                                                                                                                                                                         Five are too big. Two are too small. The foot-
                                                                        and he recognizes the trend where                                                                                This happens a lot in these filings, an                                         print of Customers Bank of the Philadelphia
Inc., a wholesale provider of domestic                                  companies are hiring experts in their                                                                       unnamed company (or companies) that                                                  area overlaps Metro in Reading, but it
                                                                        field,” Nixon said. “They are cherry-                                                                       show interest but can’t get a deal done.                                             doesn’t seem to want to move any further
energy.                                                                                                            Mike Sadowski covers Lebanon County,                             And it’s fun to make educated guesses on                                             west and concentrates on major metro
    Amerigreen, which has a three-                                      picking who they want versus the one-      banking and finance,                                             who that bank is.                                                                    markets for expansion. First Commonwealth
person marketing department, began                                      stop shop.”                                law and the legal com-                                                This time, I only need one guess as to                                          Bank and Dollar Bank, both of the
working with YDOP earlier this year                                         Tim Haak, owner of Mile 6 LLC,         munity, and technology.                                          what other bank at least entertained the                                             Pittsburgh area, don’t really fit with a bank
after soliciting a referral from Web de-                                an Elizabethtown-based Web devel-          Email him at michaels@                                           notion of buying Metro:                                                              looking to get into this area either.
                                                                                                                   cpbj.com. Follow him                                                  And I’m guessing National Penn.                                                      • We find dueling timelines in BB&T’s
veloper Jon Nixon of Dauphin County-                                    opment and design company, has
                                                                                                                   on Twitter, @MikeCPBJ.                                                It makes sense on a number of levels,                                           S-4 for the National Penn merger. Metro set
based Nixonmedia.                                                       worked with Wolgemuth and his team
                                                                                                                   Circle Michael Sadowski                                          but let’s go ahead and go through the big-                                           a deadline of June 22 for an initial proposal
    “We do marketing for each divi-                                     for about two years. He, too, shares       on Google+.                                                      gest:                                                                                of interest. F.N.B. submitted its paperwork,
sion internally and clients across New                                  clients with YDOP and believes that                                                                              • It had been in acquisition mode before                                        but the second bank — called “Bank A” in
England and the Mid-Atlantic,” Kreider                                  specialization and partnerships have                                                                        agreeing to be acquired by BB&T for $1.8                                             the SEC paperwork — asked for an exten-
                                                                                                                   Was National Penn the                                            billion. It bought a bank in the Philadelphia                                        sion. On June 18, June 24 and June 25,
said. “We focus a lot on design, strategy                               become more common.                        other bank contemplating                                         area in 2014, and that same year thought                                             National Penn’s board met to discuss the
and content. That’s our wheelhouse.                                         “The generation running agencies       acquiring Metro?                                                 it had a deal for a failed bank in Maryland.                                         early talks it was having with BB&T. At the
We wanted another partner whose                                         now is more collaborative,” said Haak,          A few months after a merger goes                            CEO Scott Fainor made it pretty clear the                                            June 25 meeting, according to BB&T’s filing,
real focus is SEO and (search engine                                    who picks up the bulk of his revenue       through for a publicly traded company, the                       bank was still looking for more acquisitions.                                        this happened:
marketing).”                                                            from referrals.                            company that does makes the acquisition                               • It was one of the few banks in the                                                 “The (National Penn) directors also
                                                                            Wolgemuth contacted Haak about         files an “S-4” document with the Securities                      market that had the size to complete a deal                                          reiterated their view that there were sig-
    Early in the rollout of a redesigned
                                                                                                                   and Exchange Commission.                                         for Metro, with almost $10 billion in assets                                         nificant risks and uncertainties associated
website and work with YDOP, Ameri-                                      programming help after the two com-             It’s basically like Christmas for a dorky,                  compared to Metro’s $3 billion. Fulton is                                            with executing the strategic alternative of
green has seen its bounce rate — the                                    panies had indirectly worked together      numbers-oriented journalist like me. It con-                     working through its issues with the Fed, so                                          remaining independent and acquiring one
percentage of visitors who enter the                                    on a project, he said. “We shared a cli-   tains previously unreleased details of the                       it’s not in position to make any acquisitions.                                       or more smaller institutions as compared
site and then leave before continuing                                   ent but didn’t know each other existed.”   deal, including the background on how it all                     Everyone else (Wells Fargo, PNC, M&T) is                                             to the BB&T transaction. Following these
                                                                            Through continued collaboration        came about.                                                      either too big and wouldn’t be interested                                            discussions, the board authorized manage-
on to view other pages within the same
                                                                                                                        Pittsburgh-based F.N.B. Corp., the                          in a Metro deal or too small (Orrstown,                                              ment to continue discussions and negotia-
site — drop to less than 30 percent from                                with regional partners and scaling up      holding company for First National Bank of                       PeoplesBank) and wouldn’t be able to pull                                            tions with BB&T.”
60 percent, she said.                                                   staff to meet demand to build better       Pennsylvania, filed its S-4 for its acquisition                  it off. S&T Bank is on the fence at about $6                                              Then, in In F.N.B.’s S-4: “Late in the
                                                                        websites and increase performance,         of Metro Bancorp Inc. of Swatara Township                        billion in assets, but I get the feeling it’s still                                  week of June 29, 2015, Bank A informed
Partnering                                                              Wolgemuth said he sees a lot of po-        on Oct. 8. As expected, it filled in a lot of                    figuring out the local market.                                                       representatives of (adviser) Sandler O’Neill
                                                                        tential for YDOP. He’s tripled billings    the blanks the two sides hadn’t been talking                          • Outside of the market, there just aren’t                                      that it had decided not to submit an indica-
   YDOP provides video services,
                                                                                                                   about previously.                                                that many banks that would want to jump                                              tion of interest due to other strategic con-
which help drive website content and                                    over the last three years without any           One thing that came out was that ini-                       into Central Pennsylvania. BB&T and S&T                                              siderations it was evaluating.”
conversion optimization rates. How-                                     real outreach, though he declined to       tially there were 8 banks contacted about                        are the exceptions, not the rule. In the                                                  Sound like anyone you know?
                                                                        provide revenue.                           the possibility of a Pennsylvania bank being                                                                                                                                                 —Oct. 16
ever, it isn’t looking to steal clients                                                                                                                                             Federal Deposit Insurance Co.’s Summary
                                                                                                                   sold. Six showed interest. Two continued to                      of Deposits for 2015-16, there are 22                                                This is an excerpt from our CPBJ Extra blog, which
from firms that specialize in video,                                        “My business coach keeps telling                                                                                                                                                             gives you newsy tidbits you’ll be able to access
                                                                        me I have a $10 million company in the     show interest when they found out it was                         banks with larger deposit market shares
Wolgemuth said.                                                                                                                                                                                                                                                          through our industry-specific weekly newsletters.
                                                                                                                   Metro. One of the two walked away, leaving                       in Pennsylvania. Ten of them (including                                              To sign up for the newsletters, go to www.bit.ly/
   Trust is a big issue among market-                                   making, based on the unique business       F.N.B. as the only suitor.                                       National Penn) are already in the market.                                            XIsQ37.
ing and design firms. But they are                                      model and market niche,” he said. 

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10                                   www.CPBJ.com                           •              Central Penn Business Journal                              •                717-236-4300                                        October 23, 2015

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                                                                                                                                                                                               2015

                                                                                                    Join Saul Ewing and Central Penn Business Journal for an afternoon of HR education and information
                                                                                                    sharing prior to the Best Places to Work in PA awards banquet.

                                                                                                    Each year, this afternoon seminar focuses on ways companies can improve their culture and HR
                                                                                                    practices. Attendees learn about current Labor & Employment laws, and hear from some of this year’s
                                                                                                    Best Places to Work in PA list-makers who talk about their innovative HR programs and policies, and
                                                                                                    how they continue to stay on and move up the list.

                                                                                                                    *This session has been approved for 2 (HR(General)) recertification credit hours toward
                                                                                                                           PHR, SPHR and GPHR recertification through the HR Certification Institute.

                                                                                                             Visit      CPBJ.com/events                                               to purchase tickets.
     JOIN US

               Thursday, December 3, 2015                                                                      Or contact Beth Feltenberger at 717-236-4300 or bethf@cpbj.com
               1:00pm – 5:00pm
               Lancaster County Convention Center                                                                       A Partnership of:
               Price: $40 per person
               (separate from awards dinner ticket)
                                                                                                     The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means    2015
                                                                                                     that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.*
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