THE COMPLETE AGRICULTURE DIGITIZATION SOLUTION BEGINNING WITH THE DURIAN INDUSTRY
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THE COMPLETE AGRICULTURE
DIGITIZATION SOLUTION BEGINNING WITH
THE DURIAN INDUSTRY
Founder’s Letter DURIO’s journey has taken many paths, touched many lives, and connected a great number of people. Since you are reading this, you are now a part of that journey. Thank you for your time and consideration. DURIO began as a simple idea; we wished to connect growers and consumers with the highest quality, locally available agricultural products. Yet within this simple mission, we realized we had created something much more extraordinary: a platform on which retailers, wholesalers, and growers can get the most accurate data possible on durians and this has been no easy feat. A synergy was born. We quickly noticed a direct correlation between the number of supply chain participants involved and the diversity of the local product offerings around them. In short, the more consumers explore and trace durians through our application, the better and more targeted the information our network of growers, retailers, and wholesalers would receive through the DURIO ecosystem. Allowing them to make spot-on forecasting decisions when it comes to durian product trends, whether that be which durian products to buy and stock their shelves with, which breeds to grow and cultivate, or which parts of the durian to manufacture and distribute - DURIO bridged the gaps between consumers, wholesalers, retailers, and growers. Growing into a worldwide network has been a challenging but steady climb. Now we elevate our offering even further by utilizing the immutable ledger of blockchain and the tokenization of our platform. DURIO is focused on digitizing the agriculture industry for the masses. Thereby increasing food quality, food safety, and indefinitely changing the way we look at food. Thank you for your contribution of time, treasure, and effort Sincerely, Silvan Schär DURIO CEO
Founder’s Letter 01
Abstract 03
table of contents What is DURIO?
»
»
»
»
»
Background
Corporate Strategy
DurioZibethinus
Current Figures
Major Partners & Supporting Retailers
04
04
05
05
06
06
Consumers 07
» Marketing Strategy 07
Milestones 08
Roadmap 09
» Consumer-End Roadmap 09
» Business Development Roadmap 09
» New Markets 11
Revenue & Cost Structure 12
Market Analysis 13
» ASEAN Economy Outlook 13
» Global Fruit Market 14
» Global Durian Industry 17
Solutions to Food Chain 19
DURIO Technical Analysis 19
» DURIO General Features 20
» DURIO Components 21
» DURIO Token Flow 22
DURIO General Overview 24
» DURIO Platform & Mobile App 24
» DURIO for Business 24
» DURIO Traceability Tools 25
» Upcoming Implementation 25
DURIO Token Sale 26
» Token Participants 27
» Token Parameters 28
» Token Allocation 28
» Use of Proceeds 29
» Token Distribution 30
Leadership 32
Disclaimer 34
ABSTRACT
Today, blockchain technology is one of the most disruptive innovative technologies of
our generation and many intuitive applications are powered by its network
architecture. The blockchain is a virtual, public ledger that archives information in a
secure and transparent manner. This principle has blockchain firmly rooted to become
one of the most important emerging technologies that have been used by large
conglomerates such as banks, tech companies and the agriculture industry.
Blockchain integration for the durian supply chain will
improve fruit quality, traceability for food safety and
ultimately reduce food wastage.
Production planning will be improved with efficient management of orders and each
order is filled on time. Traceability is accurate and straightforward as data is captured
automatically throughout the handling process. Wastage is reduced through more
efficient handling methods such as ‘First In First Out’, labeling and inventory control.
Quality control is consistent as every product is inspected with the help of imaging and
a guided process. Admin burden is reduced as documentation is automated and lesser
man-hours are spent on filing and recording.
All of the benefits are derived from the comprehensive enterprise management system
that will be taught and introduced to various supply chain participants. It can be
accessed from several devices including desktop, handphones, and tablets. These
devices allow for scanning of products using QR barcoding and the data is
conveniently transferred online to in-house cloud storage to facilitate supply chain
management.
03
What is DURIO?
The DURIO token is the brainchild of DURIO Technologies and
aims to digitize agriculture assets through blockchain technology
to increase transparency throughout the supply chain, thereby
building trust and increasing value between consumers,
regulators, and all other participants involved.
DURIO is a creation that was developed in partnership with TFP
Inc., an agriculture blockchain firm with extensive experience and
knowledge in the integration of blockchain technology and supply
chain management within the durian industry.
The DURIO development team has essentially taken a highly
successful proven concept and tokenized it for the masses in the
form of the DURIO token.
Background
The growth of the durian industry has been unparalleled in recent
years with the growth in durians being further explored and
manufactured. This has brought the industry into the lime light,
creating a need for the different components to act together in
order to strengthen the burgeoning business. However, as it
stands, there is significant separation between durian growers,
retailers, wholesalers, logistics, and manufacturers.
DURIO is propelling the durian industry forward by building a
global blockchain based immutable ledger and implementing a
utility token for consumers, retailers, growers, logistics and the
entire durian industry network.
DURIO’s best-in-class mobile app stores industry data in the
blockchain to provide retailers with real-time analytics on
consumer preferences. Deliveries are tracked in real-time via GPS,
with all true data and compliant documentation instantly stored in
the blockchain’s immutable ledger. This provides an
unprecedented solution for the secure storage of all historical
records.
DURIO’s utility tokens enable integration of the blockchain to all
third-parties via API, allowing for a single point, data-driven durian
environment to quickly flourish.
DURIO functions as a cloud-based platform that brings together
all relevant parties in the durian industry in order to increase
standardization, transparency and efficiency across channels.
DURIO offers a unified solution for durian businesses and users to
transact safely, securely and in compliance with regulations.
04
Corporate Strategy
The main challenge facing the durian supply chain today is delivering the right product at the right
time and in the correct quantity, while maintaining minimal costs.
Our supply chain strategy defines the vision, principles and objectives relevant to operating a supply
chain. This strategy is a key component in achieving an advantage over our competitors.
DURIO assists organizations in building and maintaining a traceable, efficient and responsive supply
chain by focusing on our 3 core competencies: planning, distribution and logistics, and resource
allocation. The goal is to promote an efficient traceable ecosystem for all durian supply chain
participants.
DurioZibethinus
DURIO is derived from the scientific name DURIO Zibethinus, more commonly known as the Durian.
DURIO aims to digitize the global durian industry before expanding into fruits & vegetables, followed
by the rest of the agriculture industry.
The durian fruit was chosen as the numerouno, the first fruit, in launching DURIO due to its
supernormal revenue growth during the past decade, and an element of countability as compared to
a fruit such as grapes, as a means to facilitate smoother blockchain implementation and integration.
Additionally, durians are widely considered to be the “King of Fruits”.
05
Current Figures
Since Q1 2016, DURIO has collaborated with various durian family-owned plantations and large durian
firms to integrate their platform into their various durian supply chains around the world:
Total Blockchain Cold Storage
Durians (tonne) Plantations Logistics Facilities Workforce
Transactions facilities
>10,000,000 >200,000 37 17 6 3300
Ecosystem Countries Number of Manufacturing Wholesalers & Manufacturing &
Participants involved Consumers Facilities Retailers Packaging Plants
Malaysia
>30,000 >220,000 12 88 4
Cambodia
Thailand
Major Partners & Supporting
Retailers
06
Consumers
Consumers play an important role in the sustainability of the
ecosystem, which is why we reward them with DURIO tokens when
they track durians within our platform. DURIO reaches out to
consumers through our marketing campaigns where the free
downloads of the DURIO APP give consumers access to the
traceability ecosystem.
Marketing Strategy
1. Direct Messaging 6. Display Campaigns
2. Social Media 7. Email Marketing
3. Press Releases (PR) 8. Affiliate Marketing
4. Cryptocurrency Communities 9. Telegram Marketing
5. Reddit 10. Coin Listings
07
Milestones
DURIO Technologies is incorporat-
ed in Zurich, Switzerland. Began
beta testing phase within Cambo-
dia’s durian industry utilizing
Q1 2016
blockchain technology.
Acquired its 1,000th supply
chain participant that actively
2016 Q3 utilizes the DURIO platform.
Soft launch of supply chain plat-
form in Malaysia and Thailand to
enable the ecosystem to store and
transact plantation data.
Q4 2016
TFP Inc. commissions the use of
DURIO blockchain within
2017 Q1 Malaysia’s durian supply chains.
DURIO is directly involved in 1,000,000
transactions within the DURIO ecosystem.
The firm’s initial goal is achieved, symboliz-
ing a fully operational, stable, full-service,
Q2 2017
DURIO successfully achieves
global, automated supply chain platform
target of their blockchain
powered by
integration in 5% of the global
durian industry. Begins
Q4 fund-raising in preparation for
2017 aggressive expansion into the
remaining share of the global
durian industry.
Announces token generation event to be
held by Q3 2018. Q1 2018
08
09
Roadmap
Forecasting and providing a framework to plan and coordinate DURIO technology and business developments.
Consumer-End Roadmap
Real-World Token Application
DURIO is in agreement with various firms and the token may be used to purchase durians and
durian-based products from these participating retailers:
q3 2018
Mao Shan Café (durian boutique
shop under TFP Inc.) – Due to open
100 franchises in China by 2020.
Food products include Mao Shan
Wang Sauce with fries, Mao Shan
2019 Wang mochi, Durian Ice Cream,
Durian Napolean, Durian Charcoal
>88 physical durian retailers pizza, and other durian-based
from Thailand, Malaysia and q1 products.
Cambodia – Retailers involved
in supply chains utilizing
DURIO will accept DURIO as a
form of payment (fully viable 2019
in 2019). TFP Inc. durian vending
machines and online mar-
ketplace – An online market-
q4 place and over 1000 vending
machines dispensing frozen
durian pulp and dur in-
based products are slated to
be fully launched in Malay-
sia, Cambodia and Thailand.
Durian Consumer Mobile App
Durians are one of the most expensive fruits in the world, DURIO will enable consumers to trace the origin,
freshness and authenticity, among other information, of durians purchased from DURIO retailers through the
Traceability Mobile App.
2019
• Provides user capability to choose a durian
q2 based on geography, plantation reputability,
age of durian tree, and date of harvest, for
maximum consumer autonomy. This is in
2019 alignment with other similar exclusive food
products such as wine and cheese.
Enhance APP usability
• Ensures consumers get what they pay for,
to include additional prevents fraud.
features for fruits &
vegetables supply
q3 • Publicly accessible data increases fairer
pricing.
chainparticipants. • Encourages growers’ responsibility, improv-
ing durian quality throughout the industry.
09Durian Futures Contracts
DURIO is in preliminary discussions with the Chicago Board Options Exchange (CBOE) in the
development of the world’s first durian futures contracts. The digitization of durians will allow easier
record-keeping and accountability that was previously a challenge without blockchain technology.
Est. Q3 2019
More transparent Helps growers hedge against Delivers stable source of
industry pricing market fluctuations income for impoverished regions
Business Development Roadmap
DURIO has a set of clearly defined strategic priorities to attain its goal of becoming the largest
agriculture digitization provider in the world. DURIO aims to maintain a balanced allocation of funds
to improve: serviceability for consumers, supply chain participants’ functionality, and expanding
organic growth.
Increased Presence
2018
q4 • Focus expansion into South-East Asia: Launch a marketing campaign (social media, off-page SEO, Email, and
content marketing) which spans across the region to promote brand recognition and attract users.
• DURIO will officially be traded on international cryptocurrency exchanges
q1
q2
2019 2019 q4
List on various exchanges to
allow for open market purchases Enter joint partnerships with
of DURIO tokens after the end of fruits & vegetables producers
DURIO token sale. in South-East Asia.
2021
Become the top three highest trading
volume cryptocurrency in the world.
10Business Process Improvements
Introduce NFC (Near Field Com-
munication) tags to improve
inventory management. Labelling 2018 Q4
for all inventory items will be
replaced from barcoding to NFC.
Develop a more advanced planta-
tion manager app for growers to
Q1 2019 better integrate their inventory
seamlessly with the platform
Begin integrating the DURIO
ecosystem into Indonesia’s durian
industry, the largest durian
2019 Q2
producer in the world.
Introduce new 1D & 2D barcode
Q3 2019 (e.g. stickers) to cater to new fruits
& vegetables products.
Begin integration into other agricul-
tural segments such as wheat and 2020 Q3
grains
New Markets
Following the successful establishment of
DURIO’s full-fledge operations in Thailand,
Cambodia and Malaysia, DURIO has drafted
plans to enter into the world’s largest durian
producer, Indonesia. It is projected to increase
DURIO’s ecosystem by three-folds with the
influx of new participants. Expansion into
South-East Asia remains the top priority during
the initial development stages before DURIO
shifts focus to other European countries and
other agricultural products.
11Revenue & Cost Structure
Private
Organisation
Implementation
Transaction
Franchising
Fees
Consumers
(additional
Revenue Operational /
Training
services)
Cost
Structure
Advertising
Operational
&
Costs
Marketing
Salary CostsMarket Analysis
ASEAN Economy Outlook
• According to FocusEconomics, regional GDP expanded 5.2% annually in Q4, marking the
second-fastest growth rate since Q1 2013. ASEAN economy picked up notably in the second
half of 2017 due to strong external demand, especially for technology goods; healthy labor
markets; and accommodative monetary policies.
• China’s economy fired on all cylinders in the fourth quarter, boding well for export growth in the
ASEAN region
• Overall, the ASEAN region experienced a stellar 2017 and is expected to have grown 5.2%, the
fastest expansion since 2012.
• Up-coming elections in key economies bode well for government spending.
• Malaysia experienced 5.2% growth FY17. External demand is also expected to remain
supportive of growth through most of 2018
• Agriculture is a key element of economic growth in most ASEAN countries.
• A high percentage of people are employed in the farming industry. Farming’s contribution to
their GDP remains immense.
• There is a drive to improve farming methods and grow more food. This effort is made more
urgent due to population growth, because the number of people living in the region is projected
to reach 800 million by 2050, a third higher than the present.
• Food security is a primary focus.
• Raising agriculture productivity in ASEAN is a challenge. Most farms are smallholdings of about
1.2 hectares, with growers often lacking knowledge about modern farming practice.
13Global Fruit Market
Statistics
The global fruit industry worth $300 billion USD in 2017:
Fruit represents In last 10 years Expected to reach
32%
of human diet
9%
annual growth
$500 Billion
USD in 2030
Fruit market to expect continued growth:
Rising Income Increasingly Improved logistics Rapidly rising
-conscious and distribution middle-class in China,
population technology Africa & Middle East
According to the World Food and Agriculture Organization (FAO), in 2050 the world population
is expected to grow by 34% to almost 10 billion.
145-year Global Fruit Trend
Global
Fruits: regional volume and growth, a comparison
China India
India Philippines
Indonesia Malaysia
Philippines Indonesia
Thailand Vietnam
Japan South Korea
Vietnam China
South Korea Thailand
Malaysia Taiwan
Taiwan Japan
0 5 10 50 100 -5 0 5 10 15 20 25 30 35
Volume, million tonnes, 2017 Volume Growth % 2012-2017
Europe
20
15
10
5
0
2012 2013 2014 2015 2016
Developing countries Europe Rest of the world
15Thailand
Export value of fruits from Thailand (2012-2016)
900
800
700
600
Million US$
500
400
300
200
100
0
le
an
n
n
go
ge
e
e
le
d
n
e
ap
ria
ee
p
ta
in
pp
ch
ng
an
an
Ap
Gr
st
Du
ar
bu
Ly
Or
ea
Lo
M
go
m
m
n
Ta
an
Ra
Pi
M
2012 2013 2014 2015 2016
India
Market
2%
CAGR 1
70 66
60 58
53
50
40
30
20
10
0
2012-13 2013-14 2014-15
16Global Durian Industry
The durian is regarded by many people in Southeast Asia as the "king of fruits", the durian is distinctive
for its large size, strong odour, and formidable thorn-covered rind. The fruit can grow as large as 30
centimetres (12 in) long and 15 centimetres (6 in) in diameter, and it typically weighs one to three
kilograms (2 to 7 lb). Its shape ranges from oblong to round, the colour of its husk green to brown, and
its flesh pale yellow to red, depending on the species.
Total Global Durian Imports By Country
8%
2%
2%
Global production
1%
over 2 million tonnes in 2016
50%
28%
| China | Hong Kong | Malaysia
| Singapore | Canada | Taiwan
Total Global Durian Export By Country
Export Production
1000000
900000
800000
700000
600000
500000
400000
300000
200000
100000
0
Brunei Australia Philippines Malaysia Thailand Indonesia
17CHINA
China’s imports of the fresh fruit have surged almost seven-fold in a decade
$1.06
0.68
0.28
2007 2008 2009 2010 2011 2012 2013 2014 2015
* Includes Hong Kong, Macau Source: UN COMTRADE database
Hong Kong’s annual durian imports
In 2016, around 98 percent of imports were from Thailand,
while 1 percent were from Malaysia
Quantity Value
(Million kg) (HK$b)
400 4
300 3
200 2
100 1
2012 2013 2014 2015 2016
Imports to Hong Kong Re-exports to China
Source: Census and Statistics
18THAILAND
Export volume and export value for fresh Durian (2012-2016)
year export volume (tons) export value (million US$)
2012 351,214 187.05
2013 367,057 221.77
2014 369,602 375.48
2015 358,192 399,94
2016 402,660 527,45
Durian has seen a marked increase in popularity in China’s fruit market, with many Chinese consumers
warming to the unique taste of this so-called ‘king of fruit’. Between April 2014 and March 2017,
durian flavoured yogurt launches were rare, with launch frequency picking up after April 2016,
according to Mintel Global New Products Database (GNPD).
Premium Malaysian durian varieties, such as Musang King and D24, are popular in China. Demand for
premium varieties could be attributed to the current trend for ‘trading up’ among Chinese consumers.
In fact, 60% of consumers claim that they are willing to pay more for better product performance (e.g.
taste better), according to Mintel’s The Chinese Consumer 2017 report. The growing popularity of
Malaysian durian varieties in particular have meant that Malaysia has increased the export allocation
of its domestic durian production to China to 75%.
According to Mintel’s Consumer Snacking Trends China 2017 report, two in three consumers claim to
have eaten more fresh fruits and vegetables in the six months to November 2016. New fruits and
fruit-based launches, including those with durian, can attract the attention of a consumer base whose
concerns for eating healthily continue to grow.
Solutions to Food Chain
According to the latest global data available from the World Health Organization (WHO), 582 million
people around the world became ill from contaminated food in 2010.
Along with food safety issues, there have been a staggering number of food fraud cases around the
world and has been estimated to cost the food industry $30 to 40 billion per year.
19Food losses and waste amounts to roughly US$ 680 billion in industrialized countries and US$ 310
billion in developing countries.
Global population has quadrupled over the last century and is expected to reach 9.7 billion by 2050,
while food demand is expected to increase to 98% by 2050.
Food counterfeiting is a serious issue that has claimed thousands of lives and costs billions of dollars.
More recently, reported global cases of food chain issues have made countless headlines:
• The horse meat scandal in Europe where horse meat is used to replace the beef content.
• UK’s largest supplier of supermarket chicken was suspended for altering food safety records.
• China’s milk powder that is found to be tainted with melamine.
• Rice that was made from plastic and starch in Africa.
DURIO seeks to address these big problems through a simple solution: traceability.
DURIO is a global agriculture digitization platform where the fragmented supply chain, which involves
multiple parties with little trust between each other, is able to share reliable information over the
network to create transparency for all participants.
Users only retrieve genuine data from the database that is generated by a consensus, so no single
authority is able to alter its content.
The authenticity of users posting data on our database can be trusted as no one is able to
impersonate users’ account without access to a digital key that is only owned by individual users.
Fruits &
Vegetables
registry • Fruits & Vegetables registry
Consumer
tools
holds information database.
• Centralized ledger handles only
credible data.
• Tokenized Payments provides
Centralized transaction settlement.
ledger
Agriculture
management
• Various automation tools
tools Traceability facilitate processes.
tools
20DURIO Components
Real time GPS tracking
proof of delivery
Service
provider
Life cycle Compliance Reporting
Durian Seed Retailer
Electronic Documentation
Product testing, verification
Proof of pick Electronic Documentation Blockchain
Service
provider ledger Verification
to inventory management Logistics
User analytics
proof of order
Service
Real time GPS tracking
proof of deliveryprovider
Durio
app
order
Menu, product offering
Wholesaler Real time GPS tracking
proof of delivery Consumer
Service
provider
DURIO is propelling the durian industry forward by building a global blockchain based immutable
ledger and implementing a utility token for consumers, retailers, growers, wholesalers and the entire
global durian network.
DURIO’s blockchain becomes the backbone of immutable, verifiable data security, upon which all
layers of API and activity utilize the DURIO Token as the API access key.
DURIO’s best-in-class mobile app stores industry data in the blockchain to provide retailers with
real-time analytics on consumer preferences. Deliveries are tracked in real-time via GPS, with all true
data and compliant documentation instantly stored in the blockchain’s immutable ledger. This
provides an unprecedented solution for the secure storage of all historical records.
DURIO functions as a cloud-based platform that intends to bring together all relevant parties in the
fruits & vegetable and agriculture industry in order to increase standardization, transparency and
efficiency across channels.
DURIO blockchain technology has been successfully implemented in various degrees within supply
chains in the durian industry.
21DURIO Token Flow
Durio Marketplace
Sell Durio tokens
Blockchain
Purchase Purchase
Services Services
Supply chain
Consumers participants
Reward Reimbursement
Blockchain
Service fees
Solution
providers
When supply chain participants make a transaction, a 5% fee is deducted from the sale of the
transaction by a smart contract.
The 5% fee will be used to ensure the sustainability of the platform and DURIO retains a small portion
of the remaining for future development.
4% - Supply Chain Participant Reimbursement
1% - Consumer Reward
22Supply Chain Participants
• Participants can publish data specific to the
supply chain and sell it for a fee. Likewise, they
can purchase data for a fee from other providers.
• The procedure is processed automatically by
smart contracts where funds are
debited/credited to participants’ DURIO wallets.
• 4% Reimbursement is credited to supply chain
companies whenever there is a transaction made,
encouraging activity within the ecosystem
Consumers
• Consumers do not bear any costs for obtaining
information from the platform. Instead, they are
rewarded with a limited amount of DURIO tokens
daily to incentivize user activity. Smart contracts
automatically credit DURIO tokens to consumers’
wallet.
• If additional information (e.g. supplier history,
analytics) or services is purchased, a fee will be
debited to the consumer wallet via smart contract.
• 1% Reward is given to consumers.
Marketplace
• DURIO wallet is created for users who buy DURIO tokens with fiat money or BTC/ETH.
• All participants of DURIO platform may buy/sell excess tokens via the marketplace. When the
buy/sell order is matched, smart contract transfers specified tokens and credits currency to both
the relevant parties.
Solution Providers
• Solution providers are responsible for ensuring that the platform runs seamlessly and they fix
bugs, ecosystem inconsistencies and network issues. They are credited with DURIO tokens
based on work done.
23DURIO General Overview
DURIO Platform and Mobile App
DURIO takes advantage of the digital and verifiable nature of blockchain to solve the fragmentation
of the durian market and the marginalization of businesses and consumers. Blockchain smart
contracts are ideal for recording and facilitating the exchange of value, goods, services, and private
data. Putting durian data and transactions on blockchain smart contracts will increase the speed of
delivery and save retailers and growers hundreds of thousands in reduced paperwork. Globally, the
DURIO smart contracts can immediately serve a number of businesses within the durian industry.
Blockchain smart contracts can instantly and accurately register and record the following events:
• Blockchain-based smart contracts provide
accountability in a way no other technology can. The
blockchain provides an immutable ledger that offers
permanent verification of every past transaction, so it
builds trust.
• Stores all durian lifecycle events forever in an
easy-to-retrieve system.
• Allows multiple apps to simultaneously interact with any
piece of information.
The combination of decentralized encryption, anonymity, immutability, and scalability transforms
DURIO into the ultimate online ecosystem for the facilitation of interactions between consumers,
retailers, growers and logistics within the durian sector. Utilizing the DURIO Token as the API key for
data exchange will put a demand on this value.
DURIO will use its own blockchain to focus on solving problems that are unique to the durian
industry. It achieves this by building on the strength of a well-established system to offer
applications, create a new cryptocurrency, and display valuable analytics. This allows it to run its
functions exactly as programmed without any chance of fraud, censorship or third-party interference.
As such, DURIO provides not only a ground-breaking blockchain-crypto based ecosystem but also a
powerful, modular toolset to build interactions between all channels in the durian sector.
DURIO for Business
DURIO is built for business intelligence and proactive decision-making. Our goal is to help retailers
sell more products. DURIO gives retailer’s user-generated data laid out in a simple, elegant interface.
We expect the increase in traffic, improved analytics, and exceptional customer service to cement
strong, longstanding relationships with all of our retail partners. These key analytics ultimately
provide the final solution for retail owners and prospectors, allowing them to know which breed to
select and exactly which products to stock in order to increase sales and grow revenue.
24DURIO Traceability tools
DURIO uses a range of labelling solutions currently widely used by agriculture businesses for
inventory management. Throughout the supply chain, information collected from the blockchain
ledger is transferred, recorded, and tagged to the durian products to keep track of the inventory.
Barcode Label on Cartons
1D Barcoding is labelled on the cartons
transporting durians. It facilitates tracking
through the transportation process.
QR code Label Sticker
QR code (2D barcodes) stickers is applied to all
durian products sold in retail stores. Consumers
will be able to scan QR code to obtain all
immutable information of the product.
RFID Nail Tags
RFID nail tag is pinned into durian trees. Its high weather resistance,
simple and secure installation, makes it ideal for long-term tracking.
QR code Disc Tag
QR code plastic disc tag will be pinned onto durian fruits sold in retail
stores. Consumers will be able to scan QR code to obtain all
immutable information of the product.
Upcoming Implementations
Inventory Management NFC tag
NFC tag is the latest identification tool that can be implemented for
inventory management. The embedded chips within them allows data
to be retrieved or changed from a smartphone, eliminating the need
to constantly replace barcode labels. This ability to update inventory
data allows for convenience of tracking on the go. In addition, NFC
tag read items within a small radius rather than having to align and
scan every single barcode. No special hardware will be needed other
than a smartphone, keeping set-up costs low.
25Plantation Management App
DURIO helps growers to achieve the highest plantation
management standards through the use of a simple yet dynamic
app. It combines productivity-tracking, record-keeping, and data
analysis capabilities to enhance efficiency and food safety. If there
are issues with the inventory, audit reports can be generated to
identify and resolve problems.
There will be an upgraded version of the app upon significant
market share dominance, Version 2 will include precision
automated farming where data is uploaded from sensor devices
on the plantation to growers via the app to notify them on
operations needed on the field.
DURIO Token Sale
DURIO is offering private whitelist members, the public and existing users of its platform the
rights to purchase new and additional DURIO tokens through a public token generation event that
will commence on July 1st 2018 (private pre-sale will last until 200,000,000 DURIO tokens have
been sold.) The DURIO token will be the utility currency for the network. This will set the initial
value of the network and provide the resources to aggressively expand into the entire global
durian industry.
The token will serve several primary functions
1 2 3
A native method of settlement An incentive for ecosystem A means to raise funds for long-
between parties to access participants to operate and term development of DURIO
ecosystem resources. secure the ecosystem. ecosystem.
The funds received as a pre-payment for service fees through the use of DURIO tokens will
remain in escrow until the distribution of DURIO tokens to token holders.
26Token Participants
Durio
Advisory/
Bounty Presale ICO Team
Retailers
Service User
Provider Rewards
DURIO App DURIO
Marketplace
DURIO tokens will be the digital utilities that power and incentivize the DURIO platform. They are
aimed at the internal circulation within the project and its services. These tokens will be used as
the currency for internal network services of this platform, making use of smart-contract
functionality as support.
In addition, DURIO applications may generate API-keys, as well as open an additional access to
the extended functionalities of this system.
DURIO employs “smart” Ethereum contract complying with the standard Ethereum ERC20 and
written using the programming language Solidity. It enables to issue tokens in the Ethereum
network and provides a wide specter of possibilities. Its compatibility with ERC-20 guarantees and
enables wallets, cryptocurrency exchanges and “smart” contracts to duly interact.
27Token Parameters
Token Symbol: DURIO
Total Token Supply: 500,000,000 DURIO
Hard Cap: (60%) 300,000,000 DURIO: $87,500,000 USD
Soft Cap: 10%
Emission rate: No new coins will be created after token sale ends.
Advisory & Bounties, 5%
Ecosystem Participants, 5%
Token Sale, 20%
Founding Team , 10%
Token
Future Reserve, 20%
Allocation
Private Pre-Sale, 40%
40% Private Pre-Sale: Sold through private sale to whitelist and strategic partners.
20% Public Token Sale: Sold through public sale.
20% Future Reserve: 2-year lock-up period used for future use and financing.
10% Founding Team: Founders will be fully vested over 2 years, with a 2-year lock-up period.
5% Ecosystem Participants: Supply Chain Participants includes existing growers, logistics
personnel, retailers and consumers, will be incentivized to use DURIO to grow the community
and increase user participation.
5% Advisory and Bounties: Bounties are given to incentivize and reward individuals who
advertise and market DURIO. Our advisory board ensures DURIO’s success. Advisor tokens are
vested over 2 years.
28USE OF PROCEEDS
3%
37%
R&D
Marketing
40%
Operations
Legal
20%
The money raised from the sale of tokens will be used to help fund operations of DURIO for
the first 1 - 3 years, or until the revenue from the network is able to fully self-fund operations
40% Operational
Covers necessary costs incurred for aggressive expansion. Including hosting and infrastructure
costs, staffing, outsourcing, and management.
37% Research & Development
Including the hiring of additional development team and the purchasing of inventory
management tools.
20% Marketing and Sales
Used for partnership developments and direct marketing
3% Legal
Legal costs and counsel.
29Token Distribution
Eligibility to Participate in the public token sale:
In order to be eligible to participate in the public token sale, you must:
1. Comply with all the terms and conditions.
2. Register and provide all of the required Registration Information to DURIO.
Registration process details can be found here: https://durio.io. Please read it.
DURIO reserves the right to change the structure of the token distribution before the crowdsale
begins.
DURIO tokens will be issued at the start of our sale. Once completed, no further tokens will be
generated.
Private Pre-Sale (40%)
The private pre-sale has an exclusive token sale rate for our whitelist and strategic partners.
Allocation is done on a first-come first-served basis for a total maximum lot of 200,000,000 tokens.
General terms of DURIO private pre-sale (subject to changes):
Hard Cap for Private Pre-Sale Ends
Once 200,000,000
$42,500,000 USD
DURIO tokens has been sold
Stage Quantity (millions) Price (USD) Value (USD)
1 10 0.05 500,000
2 20 0.1 2,000,000
3 30 0.15 4,500,000
4 40 0.2 8,000,000
5 50 0.25 12,500,000
6 50 0.3 15,000,000
30Public Token Sale Details (20%)
Tokens will be offered to the public within general terms of DURIO token sale. Allocation is done on
a first-come first-served basis for a total maximum lot of 100,000,000 tokens.
General terms of DURIO token sale (subject to changes):
Hard Cap for Public
Begins Ends
Token Sale
$45,000,000 USD July 1st August 31st
Stage Quantity (millions) Price (USD) Value (USD)
1 50 0.40 20,000,000
2 50 0.50 25,000,000
Token Release: Discounted tokens purchased during private pre-sale and public token sale will be
released over a 11-month period beginning from 1st October 2018.
1st Oct 2018 – First round - 5% of purchased tokens is released.
1st Nov 2018– Second round - 5% of purchased tokens is released.
1st Dec 2018– Third round - 5% of purchased tokens is released.
1st Jan 2019– Fourth round - 5% of purchased tokens is released.
1st Feb 2019– Fifth round - 10% of purchased tokens is released.
1st Mar 2019– Sixth round - 10% of purchased tokens is released.
1st Apr 2019– Seventh round - 10% of purchased tokens is released.
1st May 2019– Eighth round - 10% of purchased tokens is released.
1st June 2019– Ninth round - 10% of purchased tokens is released.
1st July 2019– Tenth round - 10% of purchased tokens is released.
1st Aug 2019– Eleventh round - 10% of purchased tokens is released.
1st Sept 2019– Final round - 10% of remaining purchased tokens is released.
Token Payment Methods: We accept only BTC and ETH from ERC-20 token standard wallets.
Price per Token: Tokens sold in the pre-sale and public crowd-sale will be priced in USD.
Purchase Currency: BTC and ETH are the only currencies, which will be accepted for purchases.
After pre-registration process is complete, DURIO Technologies Inc. will provide you with the
address to which BTC and ETH payments must be sent. Please note: You must send BTC and ETH
from a wallet in which you own the private key. DO NOT send from an exchange.
Funds Storage: All BTC and ETH collected in the crowdsale will be directed into multisignature cold
wallets.
Minimum Subscription Units: 500 USD
31Leadership
Silvan Schär
Chief Executive Officer
Silvan Schär has more than 15 years of
experience in the IT and financial industry.
Through the years of working with UBS,
JPMorgan and Dell, he has become an
expert in driving growth for businesses. He
is also a lead published author at the UN
and has served as a crypto advisor for
several projects and startups.
Silvan Schär holds a BA in Finance and an
MBA in Business from Columbia Business
School.
Maik Kubler
Chief Technology
Officer
Over 20 years of R&D experience in food
analysis, ultrasound sensors and data
encryption. Previously led R&D projects at
Nestlé, MHM Microtechnique and
Vitargent Biotech and also sold two
projects to Maersk Group and Perrot
GmbH. Managing stakeholders in complex
supply chain setups in Europe and Asia.
Speaker at international conferences.
MBA.
32Till Schreiner Heiri Muller
Chief Software Architect Project Manager
MSc in Electrical and Computer 5 years of experience in marketing. Google
Engineering, foodie and maker. Optimizing and Rocket Internet alum, Udemy lecturer,
telecom networks since 2011 and bringing and ICO rater at ICObench. MSc degree in
the blockchain to supply chains since Business Administration.
2016. Part-time lecturer at SAE Institute,
electronic music aficionado, and H-Farm
alum.
Nevio Kirsch Felix Ryser
Lead Blockchain Senior IT Infrastructure
Developer Engineer
Senior developer and mathematician Full-stack software developer with 22
devoted to data science, algorithms, years of experience working for top,
cryptography and zero-knowledge worldwide brands. Academic lecturer, head
protocols. Teaching assistant at the Faculty of SAE Institute Belgrade web
of Mathematics, University of Belgrade. development department, agile
Ph.D. candidate. Research topics: Data development (SCRUM) practitioner.
science in biomedicine, cryptography,
blockchain.
Noel Aachen Mark Rufibach
Business Development BusinessDevelopment
Advisor Advisor
6 years of experience in marketing and 7 years of experience as Microsoft ERP
communications. Past work includes consultant, 1 year as financial auditor in
Cofound.it, multinational retail, and KPMG. Solutions architect, business
projects for Disney Live, Heineken, and analyst and data integration expert. Ph.D.
Jagermeister. Master of Business candidate researching statistical methods
Administration. in E-business. Cryptominer.
33Disclaimer
This paper is a draft and the information set out herein is of a preliminary nature. Consequently, the
Company does not assume any responsibility that the information set out herein is final or correct
and disclaims, to the fullest extent permitted by applicable law, any and all liability whether arising in
tort, contract or otherwise in respect of this paper. Neither this paper nor anything contained herein
shall form the basis of or be relied on in connection with or act as an inducement to enter into any
contract or commitment whatsoever. Potential investors should note that the final structuring of the
DURIO is subject to ongoing legal, regulatory and tax considerations and is, therefore, subject to
material changes. In particular, the non-applicability of the CISA has not been confirmed by FINMA.
The Company reserves the right to not issue the DURIO or change the structure of the DURIO for
any reason at its sole discretion.
Forward-looking Statements
This paper contains forward-looking statements, e.g. statements including terms like "believe",
assume", "expect", "forecast", "project", "may", "could", "might", "can", "will" or similar expressions. Such
forward-looking statements are subject to known and unknown risks, uncertainties and other factors
which may result in a substantial divergence between the actual results, financial situation,
development or performance of the company and those explicitly or implicitly presumed in these
statements. Against the background of these uncertainties, readers should not rely on
forward-looking statements. The Company assumes no responsibility to update forward-looking
statements or to adapt them to future events or developments.
This paper is not a prospectus within the meaning of articles 1156 and 652a of the
Swiss Code of Obligations or a prospectus under any other applicable laws. If the
DURIO is being issued, potential investors should carefully assess the final structure of
the DURIO as it would be set out in the final prospectus published by the Company.
Such a prospectus would also set out risk factors which should be considered by
investors before making an investment decision.
Furthermore, each participant (the “Party”) understands the inherent risks associated with the
Blockchain technology and cryptocurrencies in general and the DURIO in particular, including, but
not limited to, those listed hereinafter: More comprehensive risk factors describing risks associated
with investing in the DURIO will be set out in the prospectus published in connection with the sale
of the DURIO.
• Each Party is aware that the Company is a start-up company and an investment in the DURIO
entails financial risks. Investors may lose part or all of their investment. Potential investors are
urged to carefully review a final prospectus and in particular the section on risk factors before
making an investment decision.
• Risks associated with (intellectual) property rights: the Party understands and accepts that, due
to a lack of originality of the software and to the immaterial character of the DURIO, there may
be no title of ownership in and to the DURIO.
34• Risks associated with the Blockchain: the Party understands and accepts that the Smart
Contract, the underlying software application and software platform (i.e. the Ethereum
Blockchain) is still in an early development stage and unproven. The Party understands and
accepts that there is no warranty that the process for creating DURIO and/or the Ethereum
Blockchain will be uninterrupted or error-free and acknowledges that there is an inherent risk
that the software could contain weaknesses, vulnerabilities or bugs causing, inter alia, the
complete loss of ETH, other (financial) support of the Project and/or DURIO. The Party
understands and accepts that the Smart Contract and/or underlying protocols and/or any other
software involved may either delay and/or not execute a contribution due to the overall
contribution volume, mining attacks and/or similar events.
• Regulatory risks: the Party understands and accepts that it is possible that certain jurisdictions
will apply existing regulations on, or introduce new regulations addressing, Blockchain
technology based applications, which may be contrary to the current setup of the Smart
Contract or the DURIO Project and which may, inter alia, result in substantial modifications of
the Smart Contract and/or the DURIO Project, including its termination and the loss of DURIO
for the Party.
• Risks associated with abandonment / lack of success: the Party understands and accepts that
the creation of the DURIO and the development of the DURIO Project may be abandoned for a
number of reasons, including lack of interest from the public, lack of funding, lack of commercial
success or prospects (e.g. caused by competing projects) and legal, tax or regulatory
considerations. The Party therefore understands that there is no assurance that, even if the
DURIO Project is partially or fully developed and launched, the Party will receive any benefits
through the DURIO held by him/her/it.
• Risks associated with a loss of private key: the Party understands and accepts that DURIO can
only be accessed by using an Ethereum wallet with a combination of the Party’s account
information (address) and private key or password. The Party understands and accepts that if
his/her/its private key or password gets lost or stolen, the DURIO associated with the Party's
account (address) will be unrecoverable and will be permanently lost.
• Risks associated with your wallet: the Party understands and accepts that the Company or any
of their affiliates, employees, partners or advisors is in no way responsible of the wallet on which
the DURIO are transferred. You understand and agree that you are solely responsible for the
access and security of your wallet, for any security breach of your wallet and/ with any loss of
DURIO resulting from your wallet service provider, including any termination of the service by
the wallet provider and/or bankruptcy of the wallet provider. The Party understands and accepts
that the wallet or wallet service provider used for the participation in the DURIO, has to be
technically compatible with the DURIO. The failure to assure this may have the result that Party
will not gain access to his/her/its DURIO.
• Risks associated with theft/hacks: the Party understands and accepts that the Smart Contract,
the Website, the underlying software application and software platform (i.e. the Ethereum
Blockchain) may be exposed to attacks by hackers or other individuals that could result in theft
or loss of DURIO, other (financial) support of the DURIO Project, or ETH, impacting the ability
to develop the DURIO Project.
35• Risks associated with Ethereum mining attacks: the Party understands and accepts that, as with
other cryptocurrencies, the Blockchain used for the Smart Contract is susceptible to mining
attacks, including but not limited to double-spend attacks, majority mining power attacks,
“selfish-mining” attacks, and race condition attacks. Any successful attacks present a risk to the
Smart Contract, expected proper execution and sequencing of transactions, and expected
proper execution and sequencing of contract computations.
• Risks associated with a lack of consensus: the Party understands and accepts that the network
of miners will be ultimately in control of the Smart Contract and that there is no warranty or
assurance that the network of miners will allocate the DURIO to the Parties as proposed by any
terms. The Party further understands that a majority of the miners could agree at any point to
make changes to the Smart Contract and to run the new version of the Smart Contract. Such a
scenario could lead to DURIO losing intrinsic value.
• Risks associated with depreciation: the Party understands and accepts that with regard to
DURIO no market liquidity may be guaranteed and that the value of DURIO tokens over time
may experience extreme volatility or depreciate in full (including to zero) resulting in loss that will
be borne exclusively by the Party.
• Risks associated with forking: the Party understands and accepts that a group of people may
take our software and modify it to accept a different set of tokens, or no tokens at all (“Fork”).
The creation of a Fork could devalue the DURIO substantially.
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