The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm

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The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
The Future
of Mobility
​Keith Kressin
​Senior Vice President, Product Management
 Qualcomm Technologies, Inc.
 ​@qualcomm
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
The future
of mobility

              Path to 5G   eXtended     Artificial
                            Reality   Intelligence
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
Trends
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
Evolution of Communications and Computing
One Impacts the other

  1980s      1990s       2000s       2010s          2020s
  Analog     Digital     Mobile      Mobile    Mobile Connected
   voice     voice      Internet   Broadband     Everything
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
Half of World’s Population will soon own a Smartphone

        Smartphone user penetration

                                                                                                                            51.2%
                                                                                                            28.1%   43.8%
                                                                           14.7%
                                      6.3%
    3.5%

  2008                               2010                                  2012                             2014    2017    2019

Strategy Analytics (June 2017) - Global Smartphone User Penetration Forecast by 88 Countries: 2007 - 2022
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
A large number will own XR headsets

  Units (M)
  120

  100

   80

   60

   40

   20

   -
              2019   2020     2021    2022
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
Transforming
user experiences
of the future
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
Future
use cases

            9
The Future of Mobility - Keith Kressin Senior Vice President, Product Management Qualcomm Technologies, Inc. @qualcomm
Technologies
of Today and Future
Scalability to address diverse service and devices
                                                                        Deep coverage
                                                                  To reach challenging locations                            Strong security
                                   Ultra-low energy                                                          e.g. Health / government / financial trusted
                               10+ years of battery life

                                                                                                                                 Ultra-high reliability
                                                                   Massive
Iris Recognition

Multiple Cameras                   Infrared
                                   Cameras
                                                                                          360 (3D)
                                                                                          Capture

Computer Vision to
interpret the environment

                            Slow Motion                                                         High resolution
                                                                                                depth sensing

                                          Motion-Tracking                      Inside outside
                                            (Fish-Eye)                            tracking
3D audio              Sense Audio

Advanced Audio
Microphone Arrays &
Algorithms to listen
to the environment
                       Near Field Audio                                   Far Field Audio

                                   Premium Hi-Fi audio   Advanced speech
                                                            recognition
Accurate Depth Sensing   Ultra HD Premium Displays

XR
Augmenting every
environment

                   Hand-Tracking                             Foveated Rendering

                                   6DOF               3D audio
Natural Language          Immersive XR
                                           Understanding     Visual, Sounds, Interactions

Artificial Intelligence
Transform our understanding
& interaction with physical
and digital worlds
                              Personalized UI                                  Contextual Awareness
                                                                                     from IOT

                                            Autonomous                  Smart
                                              Driving                  Cameras
New Technologies will redefine entire industries

​Immersive entertainment and experiences   ​Safer, more autonomous transportation    ​Reliable access to remote healthcare

   ​Improved public safety and security            ​Intelligent Classrooms           ​More efficient use of energy/utilities

    More autonomous manufacturing           ​Sustainable cities and infrastructure       ​Digitized logistics and retail
Qualcomm Baidu DuerOS
On-Device Artificial Intelligence
Voice Solution
​
​
​
1#                                       1#
website in China                         Chinese search engine

                     71%
~43,500            search market share
                                         ~700MM
employees                                Chinese Internet users
Baidu : All in AI

                                        New Mobile Ecosystem

                                                               Device
                                    Search + Feeds

                      Baidu Brain
                                                               Cloud
                    Intelligent Cloud
Baidu DuerOS

Conversational AI OS
for everyone and everywhere
The way people interact with computing devices changes over time

    Mouse/keyboard                   Touch                         Voice conversation
      Windows                     iOS / Android                         DuerOS

                       More natural   Lower barrier   More users
Most Vibrant AI Ecosystem in China
DuerOS is working with all our partners to create a smarter future
DuerOS is Everywhere
Cross-scene and cross-device experience

      Morning              On the road    At work   Back home
Baidu Conversational AI platform   Qualcomm® Snapdragon™ Mobile Platforms
Baidu’s DuerOS voice solution on Qualcomm® Snapdragon™

                                                Aqstic audio codec

•    Aqstic Voice Suite
•    DuerOS reference application           ,

    # Supporting                    # Optimized barge-in        # Improved recognition
      DuerOS’s wake word              wake-up #                      accuracy in noisy
      “Xiaodu Xiaodu” #                                              environment #
An optimized voice-based mobile solution
•   Voice-based interaction on smartphone can be low power consuming with premium experience
•   Enabling devices to have language competence as human beings, through constant on-cloud self-learning
Thank you
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www.qualcomm.com & www.qualcomm.com/blog

Nothing in these materials is an offer to sell any of the components or devices referenced herein.
©2017 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved.
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names
may be trademarks or registered trademarks of their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries
or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business,
QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated,
operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all
of its product and services businesses, including its semiconductor business, QCT.
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