The George Best Hotel - DONEGALL SQUARE SOUTH, BT1 5JG
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INVESTMENTS The George Best Hotel DONEGALL SQUARE SOUTH, BT1 5JG
Belfast will be Belfast to deliver
doubling its value hotel room
of tourism to shortfall of 3,750
£870,000,000 by 2020 by 2020
2
5.
George Best Hotel
6.
Why Invest?
10.
About George Best
12. 14.
Belfast The Hotel Market
17.
Investment Overview
18.
Buying Process
20.
About Signature
24.
Signature by Numbers
26. Contact
Winner
T H E G E O R G E B E S T H O T E L 4
A B O U T
The George Best Hotel
Nestled on the junction of Donegall Square and Bedford Street, THE GEORGE BEST HOTEL
The George Best Hotel is set to be nothing short of remarkable. AVERAGE PRICE PER SQUARE FOOT £400
This grandiose hotel is in a prime city centre location overlooking
AVAILABLE UNITS
Belfast City Hall and will pay tribute to one of the greatest footballers 83
of our time. Originally named the Scottish Temperance Building before ROI FOR YEARS 1-3 8%
later changing to the Scottish Mutual Assurance Society Building, this ROI FOR YEAR 4 9%
beautiful Grade B1 listed building will become the focal point of the
ROI FOR YEARS 5-10
centre of Belfast. 10%
Built by Henry Seaver and completed in 1904, the redevelopment There is an option for the developer to buy back the units at 106% of the purchase
will incorporate and preserve much of the buildings history whilst price after year 3, plus an additional 2% per annum uplift which will be capped at a
maximum of 112% of the purchase price.
aligning it with Signature Living’s unique vision and guest experience.
Having previously served as offices, this building will be transformed
into a luxury football-themed hotel featuring premium amenities, a
stunning wedding and events space, a museum dedicated to the legacy
of George Best, plus a stylish bar and restaurant. The classic Baronial Belfast 83
UNITS AVAILABLE
PRICES FROM
£80,000
CITY CENTER
style architecture will retain many of its original features across all six
floors, making it the perfect heritage redevelopment for Signature
Living.
5
T H E G E O R G E B E S T H O T E L
Why invest in hotel rooms ?
Hotel investment is one of the fastest forms of investment in the UK today.
Due to its low risk, guaranteed rental yield and easy accessibility, its popularity
continues to rise.
HANDS OFF INVESTMENT EASE AND ACCESSIBILIT Y G U A R A N T E E D R E N TA L Y I E L D S
Hotel investment is an easy and stress-free way to The hotel industry is one of the fastest growing Signature Living investments are low risk as they
invest. Simply invest in your chosen room and let us sectors in the world which means there is come with a guaranteed rental yield which makes
do all the work for you. From managing the room abundant opportunity to invest. calculating your returns simple. The rental yield
& wider hotel to marketing it and taking care of any you receive varies depending on the room you
maintenance issues, you simply collect the income. Historically, it was very hard to invest in hotels as choose to invest in.
individual rooms were not designated for sale, this
meant that you had to invest in a hotel investment LOW RISK
When you invest, the hotel room stays a part of
the hotels stock which means it is treated as part of fund which would ultimately take away control for Hotel room investment with Signature Living
the wider venue which is taken care of by Signature the investor. is relatively low risk. As an established hotelier,
Living. Signature are experienced in dealing with
As hotel room investment becomes increasingly
GUARANTEED BUY BACK private investors who reap the benefits of their
available, it’s never been easier to be in control of
partnership, enjoying a hands-off investment
All of our hotel room investments come with a your investment.
which is low risk and high yielding.
guaranteed buy-back offer after year 3.
6
UK named top european
choice for hotel investment
in 2017
CBRE
Investment in UK
hotel assets hits 3.4Bn
in 2016
Knight Frank
T H E G E O R G E B E S T H O T E L A Football Legend Regarded around the world as one of the greatest and most talented During his time at Manchester United, Best became the club’s players in the history of football, George Best was known for his top goal scorer in the league for five consecutive seasons, scoring unique gift and outstanding ability with the ball. Over his career he 179 goals from 470 appearances over 11 years. In 1968, he won played as a winger for Manchester United and the Northern Ireland the European Cup with Manchester United, and was named the national team and was described as “the greatest player to ever pull European Footballer of the Year and FWA Footballer of the Year. on the green shirt of Northern Ireland.” Born on 22nd May 1946 and raised in East Belfast, Best had an exceptional footballing talent and After the United years, Best played for Fulham alongside Bobby unwavering passion for the game from a young age. When he was just Moore, Hibernian and finally Bournemouth until 1984 when he 15, he was spotted by a Manchester United Scout who praised his retired aged 37. Known as one of the greatest dribblers of all time, unique style, sending a telegram to manager Matt Busby which simply his career is defined by his amazing speed, balance, vision, and said, “I think I’ve found you a genius.” He was quickly signed to United uncontainable zest for the game that has motivated many footballers by chief scout Joe Armstrong in 1961 and made his debut for the club over the years. An inspiration to many, this hotel will celebrate aged 17, after turning professional in 1963. George Best as the man everyone loved. 8
A B O U T
9
T H E G E O R G E B E S T H O T E L The Best Experience George Best’s playing style was one of a kind, it combined pace, skill, balance, feints, two-footedness, goal scoring and the ability to beat defenders. Not just an outstanding player, but also a vibrant personality, Best became one of the first ‘famous’ footballers the world had ever seen. Earning the nickname ‘El Beatle’ due to his Fab Four inspired haircut, Best grew in popularity on and off the pitch. He received more than 1,000 fan mail letters every week and was regularly offered modelling assignments and personal appearances. A fitting tribute to the legend and legacy of George Best, this stunning hotel will create a truly unique accommodation experience. This beautiful accolade to the footballing legend will be themed around his amazing life and house an exclusive museum, dedicated to the life and times of one of the greats. This unique museum and hotel will exhibit never seen before memorabilia, souvenirs and personal mementoes that will allow football fans to explore the world of George Best. 10
T H E B E S T E X P E R I E N C E
11T H E G E O R G E B E S T H O T E L Belfast Belfast has undergone a resurgence in tourism over the past decade and last year the city was crowned Best UK City. With 1.4 million visits which contribute over £278 million to the economy and support 17,000 jobs, Belfast’s growth is only just beginning. Belfast is the driving force behind Northern Ireland’s economy and is a hub for not only international visitors but also domestic. The city which has an eclectic vibe, with a plethora of restaurants, bars, attractions and landmarks to explore. The local council has outlined plans to increase the cities growth 100% by 2021, which will be achiveved by improving transport links, more events and refining visitor experience. This growth has been recognised by many key companies across a broad range of sectors including accommodation, food & beverage and entertainment. There are currently 27 new hotel developments in the pipeline for Belfast, bringing 3,747 additional bedrooms to the city. This highlights the elevated interest in Belfast and the expected growth over the next couple of years, making now the perfect time to invest in the city. 12
B E L F A S T
6
R I V E R L A G E N
£450 MILLION
In visitor economy
3
O X F O R D S T 45,000 STUDENTS
Enroled in the city
V I C T O R I A S T
7TH POPULAR
4
N E
L S Domestic destination
O N
S T 1
5
Y O R O Y A L A V E
R K
D O N E G A L L
S T
U N I V E R S I T Y
D O N E G A L L S Q
8
2
P A S S
S T
7
1. 2. 3. 4.
Belfast City Hall Castle Court Water Front Victoria Shopping
Located in Donegall Square A busy shopping centre in the city The waterfront was voted ‘Best UK Belfast’s premier shopping centre
Belfast City Hall is the civic AVAILABL
V E UNITS
that has an estimate of 16 million Conference and Incentive City features stores, restaurants and a
building of the city council. visits per year. Destination’ in 2013. cinema.
A erage price per square foot
Av
5. 6. 7. 8.
St Annes A ailable UnitsSSE Arena
Av Great Victoria Street Queens University
The one hundred year old church An entertainment centre is part Belfast’s Great Victoria Street Belfast’s popular university is
of Ireland cathedral is a popular over 100 years old with over
ROI for years 1-3of the Belfast Harbour and holds Station is one of the two major
landmark in Belfast. 11,000 stations in the city. 17,000 students enrolled.
ROI for year 4
ROI for year 5-10
There is an op on for the developer to buy back the units at 13
106% of the purchase price a er year 3, plus an addi onal 2% per annum
upli which will be capped at a maximum of 112% of the purchase price.T H E G E O R G E B E S T H O T E L
The UK Hotel Market &
The UK Regional Hotel Market 2017
THE UK HOTEL MARKET THE UK REGIONAL HOTEL MARKET
Following last year’s decision to leave the European Union, the UK is expected to The performance of the UK hotel market is closely linked to the general economy
experience a boost in overseas tourism. in the UK and due to the domestic nature of the regional hotel market, this is
particularly true.
Towards the end of 2016, the UK experienced a fall in the pound which resulted in
a strong sector performance. The PwC expects this growth to continue into 2017 Head of hospitality and leisure research at PwC, Liz Hall said, “The effects of a
as the UK’s resilient economic performance remains to have an impact. weaker pound were finally felt by hospitality businesses towards the end of 2016
with inbound holiday tourism soaring.”
Hotels in the UK are continuously seeing high occupancy rates with figures set to
grow 0.9% to 82% in 2017 with the average daily rate also set to increase by 2.4% For 2017/18, the UK regions are predicted to see RevPAR growth of 3% to £54,
to £146. In 2018, occupancy is again expected to increase by 0.5% with ADR which is driven by an improving ADR to £71, the highest in nominal terms.
again growing 2% to £149.
In terms of occupancy, this is expected to remain high at 76% but growth will
The hotel sector in the UK continues to see demand outpace supply growth but experience a standstill both in 2017 (0.1%) and 2018 (0.2%). RevPAR is further
supply growth is also on the rise. In 2017, there is expected to be an additional expected to decrease to 1.7% next year with ARD improving by 1.5%, taking rates
20,000 rooms added to the UK’s hotel offering which is an increase on 2016 to £72.
where 16,000 hotel rooms were added. Therefore, overall hotel capacity is set
to expand by 12,000 per region this year, resulting in a 2.4% net rise, one of the
highest growth rates since 2008.
14B E L F A S T
15A B O U T
Investment Overview
From developing to selling and managing, we are F I N A N C E A N A LY S I S 5 YEAR PROTECTION
revolutionising property investment around the globe.
The ownership model is simple yet effective. Its hands-off format ena-
Unlike other companies who source properties to sell, INITIAL INVESTMENT £80,000
bles you to enjoy regular payments directly to your bank account every
we create them and then we manage them.
month. At the end of year 5 your capital shall be repaid in full, equating to
Signature Investments is part of the Signature a 50% net return on investment.
ANNUAL RENTAL INCOME £4,800
Living Group of companies who are a privately
owned business with a dedicated and experienced £80 ,0 0 0 5 YEARS £1 10 ,0 0 0
management team with a proven track record in MONTHLY INCOME £400
the delivery of value for its stakeholders. Our team
of seasoned professionals have over 250 years of
technical & investments experience. A C C U M U L AT I V E R E T U R N
TOTAL 5 YEAR £24,000
£4,800
We have a keen eye for deals, a reputation for £30 ,0 0 0
£2 5,0 0 0
deliverability and a track record to match. We focus
£2 0 ,0 0 0 £4,800 BUYBACK UPLIFT £6,000
on the delivery of high-quality assets primarily £1 5,0 0 0
£4,800
within the hospitality and real estate sectors with £10 ,0 0 0
£4,800
£4,800
defined strategies in hotel, serviced apartments and £5,0 0 0
£30,000
£0 TOTAL RETURN
residential. YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
17T H E G E O R G E B E S T H O T E L
Buying Process
Our dedicated team of advisors are experts in planning the best
strategy for you to achieve your investment goals. From the initial
enquiry through to completion, our consultants will work closely
1 Choose an investment
unit to buy
2
with you to make the buying process as easy as possible.
Pay a £2,500 reservation
We are known for developing a number of extremely success fee and instruct solicitors
schemes over the years and therefore expect this project to be in
3
high demand.
Transfer 50% of the funds
We advise any interested parties to get in touch with our advisors as on exchange
soon as possible to avoid disappointment.
Backed by an experienced team and a history of successful projects,
our purchase process is clear and transparent.
Our advisors are on-call to take you through each step of the way.
Transfer 50% of the
funds on completion
(balance minus reservation fee)
4
5 Investment process
complete
18A B O U T
Football Themed Hotel
The Shankly Hotel
The Shankly Hotel is a tribute to one of the football’s greatest
managers, Bill Shankly.
In partnership with the Shankly family, this unique hotel features
spacious suites, The Bastion Bar & Restaurant and the Shankly
Museum where personal and professional memorabilia is on display.
The Shankly Hotel development transformed an old, tired Council
building into a luxury hotel within the space of just 6 months,
highlighting Signature’s ability to achieve a quick and high-quality
turn without compromising.
Each of the 64 Shankly themed rooms are designed to a high
standard with stunning interiors and facilities throughout. There are
a further 34 Signature style rooms which feature classic Signature
décor and themes such as Wonderland, Eden and Prohibition which
are ideal for larger groups sleeping up to 24.
The award-winning hotel has proven to be immensely popular with
football fans and city visitors alike and is a must-see destination for
many on their trip to the city.
19T H E G E O R G E B E S T H O T E L
Belfast to deliver Over 1.4 million
more than £390 overnight trips
million to the local per year
economy between
2016 and 2020
20A B O U T S I G N A T U R E
About Signature
95%
The Signature Living Group has developed some of the most
successful large-scale property schemes in the North West over the
past few years. Our company operates over 1000 beds in Liverpool in
particular, comprising of both hotel rooms and serviced apartments. Occupancy rates for our
By offering a unique proposition for larger groups of guests, our hotels
hotels have an average occupancy rate of 95%, far higher than the
local average of 73%. Each development features unique leisure
facilities, increasing their popularity across a broad range of people.
We have now moved into residential apartments and this is their first
large scale scheme in Manchester due for completion in Q4 2017.
Following completion of our highly successful Daniel House scheme,
1700
Guests accommodated
comprising 170 apartments, in June 2016 the group also has several per night
other large apartment projects that are on site, most of which have
been completely forward sold as investors seek to align themselves
with our unique brand that takes a different approach to the
residential market adding seek to align themselves with our unique
brand that takes a different approach to the residential market
adding value for developer and investor alike. 3000
Number of beds forecast
by end of 2017
21T H E G E O R G E B E S T H O T E L
2013
THE FIRST HOTEL
2014
30 JAMES STREET
2015
THE SHANKLY HOTEL
2016
WEST AFRICA HOUSE
2017
SIGNATURE WORKS
The first Signature Living Hotel Conversion of the Grade II* Conversion of a former 145k sq Conversion of a 35,000 sq ft Signature Works is the new
was located on Stanley Street, in former Albion House which was ft former council owned office former office building known as and exciting co-working office
the heart of the Cavern Quarter the headquarters of the White block (acquired from Liverpool West Africa House into 42 high business in the Signature group.
area of the city. The derelict Star Line Shipping Co into a City Council for £3.5million end serviced apartments.
building was transformed into a 15 63 suite boutique hotel, with BLING BLING BUILDING
in February 2015) into an 87
suite, genuine aparthotel with on- 60 OLD HALL STREET Co-Working spaces in the
a rooftop bar and restaurant suite Bill Shankly themed hotel
site bar and private rental space (Carpathia), full spa facility with a Shankly themed bar and Conversion of a 58,000 sq ft heart of Liverpool within one of
located on the lower ground. (Morgan’s Spa) and a grand hall restaurant on the ground floor. former office building at 60 Old Liverpool’s most recognisable
that caters for weddings and Hall Street, Liverpool into a 115 buildings.
conferences. DANIEL HOUSE apartment residential scheme
Completed apartments with under our Signature Residential THE EXCHANGE HOTEL
excellent rental returns close brand. The Exchange Hotel is the
to the major Liverpool Waters remarkable development of
ARTHOUSE HOTEL
regeneration area. one of Cardiff’s most iconic
One Arthouse Square is a landmarks.
stunning development located
in Liverpool’s vibrant Ropewalks BANKFIELD PARK
district. It is also the home of Bankfield Park is a former City
our first Signature Works office of Liverpool College site in West
location. Derby, which will be turned into
100 luxury one and two-bed
apartments.
SIGNATURE MILL
A former textile mill in Manchester
is to be covereted into one & two-
bed apartments
THE GEORGE BEST HOTEL
A unique city centre development
of one of Belfast’s most iconic
buildings to be turned into a
George Best themed hotel.
22Our hotels have an A unique model
average occupancy of world- class
rate of 95%, far accomodation paired
higher than the local with excelent facilitlies
average of 73% and great locations
23T H E G E O R G E B E S T H O T E L
1,3,6
on Trip Advisor for hotels in
£9.8m
Profit in year ending
£41m
in asset value
Liverpool April 2016
12
buildings completed or
65%
of bedroom bookings
£251m
Total GDV
under construction through facebook
16
Nationalities who have
£24m
forecast profit year ending INVESTMENTS
invested since January April 2017
2016
24B Y N U M B E R S
Tourism is currently Plans to double
worth 4.9% of tourism’s
Northern Ireland’s contribution to
GDP and sustains the economy by
over 40,000 jobs 2020
25Contact us today +44 151 305 3757 sales@signatureinvestments.co.uk www.signatureinvestments.co.uk
A B O U T
27INVESTMENTS
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