THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL

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THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
2015
NATIONAL

       THE GLOBE AND MAIL
   GUIDE TO INSPIRED LIVING
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
BIG. BOLD.
       BEAUTIFUL.
 Published in a bold, oversized format with rich
full colour, Globe Style Advisor delivers premium
   content in a premium package – the perfect
   showcase for your clients’ premium brands.
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
THE DEFINITION
  OF STYLE
Aimed at the modern, affluent Canadian with a
passion for stylish living, Globe Style Advisor is
 the authoritative voice of discriminating taste.
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
T H E P I LLA R S O F GO O D S T YL E

         PERSONAL                                HOME
           STYLE                               AND DESIGN

    Through a sharp curation of           Through vivid photography and
 MODERN FASHION, BEAUTY                  examination of the style zeitgeist,
 LOOKS AND GROOMING TIPS                    Globe Style Advisor aims to
presented through insightful writing             inspire readers to
   and sumptuous photography,         DEVELOP A LOOK FOR THEIR HOMES
   Globe Style Advisor continues         that reflects their personal taste
   to break ground as the arbiter       and the current style movement.
         of personal style.
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
T H E P I LLA R S O F GO O D S T YL E

               T R AV E L                          E N T E R TA I N I N G

  Globe Style Advisor takes a new path            Globe Style Advisor shifts
     with travel – infusing destination              the lens of style to
experiences with fashion, design and food.     FOOD AND ENTERTAINING,
        Readers are transported to            embracing elegant, seasonal food 
   DOMESTIC AND EXOTIC LOCALES                    and drink recipes from our 
 through romantic accounts of boutique           culinary experts and offering
  hotels, buzzed-about chefs, local vistas        inspired entertaining ideas.
          and haute travel gear.
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
BE PART O F A W INNING F O R M UL A

          6X THE STYLE                         A CC L A I M E D E D I TO R I A L

Publishing SIX ISSUES PER YEAR, including      We’re proud that Globe Style Advisor
two men’s issues, one dedicated travel issue   has been honoured with a prestigious 
  and a holiday issue, Globe Style Advisor      NATIONAL MAGAZINE AWARD.
 offers more opportunities to connect your
     brand with our upscale audience.
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
C ONN ECT W I T H A R E F INE D R E A D E R S H I P

    C A N A D A’ S M O S T              GENTLEMEN
   COVETED AUDIENCE                      W E LCO M E

                                               While every issue of
                                               Globe Style Advisor
                                               appeals to both
                                               women and men,
                                               we also publish
                                               2 ISSUES PER YEAR
                                               targeted exclusively
                                               at our male audience
                                               – encompassing
                                               everything today’s
                                               man appreciates:
                                               fashion, design,
  The Globe Style Advisor audience is          technology and
EDUCATED, AFFLUENT AND ENGAGED                 entertaining.
 • 1,030,000 readers per issue
 • 720,000 women / 310,000 men
 • With an average household
  income of $135,000 — 60% higher
  than the average Canadian
 • They are READY TO SHOP
  Source: Globe Estimates
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
REACH OUR AUDIENCE IN PRINT AND DIGITALLY

                   C I R C U L AT I O N : 1 8 7, 5 0 0                                                   D I G I TA L O P P O R T U N I T I E S
      Globe Style Advisor is distributed 6 times per year, on                                    When you purchase in the print edition, you’ll appear in
      a Friday, to 186,000 passionate weekday and Saturday                                       our digital edition through the Globe Style Advisor App at
      home delivery subscribers. 1,500 copies of each issue                                      no extra charge. Available through Apple Newsstand, we
      are also available in Air Canada and Via Rail executive                                    open up unique interactive advertising opportunities to our
      lounges. Additional copies may be printed for premiere                                     full-page advertisers – from simple link integration to full
                     media and fashion events.                                                    digital sponsorship packages. www.tgam.ca/styleadvisor

ADVERTISING RATES – NATIONAL                                                                  DIGITAL + OPPORTUNITIES
                        1x               2x               4x               6x                 Link-Integration Experience             No additional charge

  Full Page             $25,625          $23,050          $20,500          $17,170            Multiple Interactive Experience $2,500
                                                                                              Custom Tailored Experience              Starting at $5,000 (+10 days lead time)
  Half Page             $15,375          $13,380          $12,300          $10,125
                                                                                              Red Carpet Digital Sponsorship Starting at $15,000
                  All rates are gross and include iPad app and Link-Integration Experience.           For complete details, including availability and pricing, speak to your Rep today.

PUBLISHING 6x A YEAR
  2015 ISSUES                                 SPACE CLOSE (FULL PAGE)                         MATERIAL DEADLINE                            PUBLISHING DATE
  March: TRAVEL                               Friday, February 6                              Thursday, February 12                        Friday, March 13
  May: SPRING                                 Friday, March 27                                Wednesday, April 1                           Friday, May 1
  June: SUMMER                                Friday, May 8                                   Wednesday, May 13                            Friday, June 12
  September: FALL                             Friday, August 7                                Thursday, August 13                          Friday, September 11
  October: MEN’S ISSUE                        Friday, August 28                               Wednesday, September 2                       Friday, October 2
  November: HOLIDAY                           Friday, October 16                              Thursday, October 22                         Friday, November 20

PREMIUM POSITIONS                                                       CONTACT OUR SALES TEAM
                                                                        Toronto (Ontario & Manitoba)                           Western Canada
IFC                 20% Premium                                         tel 416.585.5111                                       (BC, NWT, Nunavut, Alberta, Saskatchewan)
                    Full Page Position Only                             toll-free1.800.387.9012                                 tel 604.685.0308
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Centre Spread 25% Premium                                                                                                       advertisingwesternca@globeandmail.com
                                                                        Eastern Canada
IBC                 10% Premium                                         (Ottawa Region, Quebec, Atlantic Canada)              United States, International
                                                                         tel 514.982.3050 Toll-free 1.800.363.7526             tel 212.946.0219
OBC                 20% Premium                                          advertisingeasternca@globeandmail.com                 globeandmail@publicitas.com
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                                                                        For more details and to book your space in Style Advisor,
MAY 5 2015 | LH                                                         please visit globelink.ca/styleadvisor
THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL THE GLOBE AND MAIL GUIDE TO INSPIRED LIVING - 2015 NATIONAL
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