KOEN van GEENE Managing Partner - PT Asia Event Overlay (Indonesia) - The Sports Industry In Indonesia: Planning For

The Sports Industry In Indonesia: Planning For
The 2018 Asian Games And Beyond

KOEN van GEENE
Managing Partner – PT Asia Event Overlay (Indonesia)

Personal introduction

• 1998, Moved from Holland to London

• 2003 – 2010, Managing Partner Q2Q Group London

• 2011, Singapore and Jakarta

• 2012, Project and Site Manager for LOCOG

• 2013, Permanent move to Indonesia

• August 2013, incorporated PT Asia Event Overlay with Partners

Horseguards Parade and Mall London 2012

PT Asia Event Overlay

• Established August 2013

• 5 Partners (2 Indonesian)

• 12 Full-time staff (4 expat)

• Experienced site, venue overlay managers / consultants

• (first) In-house CAD-studio

• Indonesia’s first/only supplier of premium temporary event
 infrastructure

Products and Services

Our Events

• Stadium Concerts; Metallica, One Direction, Bon Jovi

• Indoor concerts; Katy Perry, Michael Buble, 5SOS

• Festivals; Invasion, Dreamfields, DWP

• Jakarta Marathon 2014 and 2015

• TAFISA Games 2016

• Spartan Race 2016

GBK Stadium Jakarta 2013

Indonesian Convention Exhibition (ICE)

Wonderful Indonesia

•   253 million inhabitants (30 million in Greater Jakarta)
•   17,504 islands (10,500 inhabited)
•   Over 300 Living Languages spoken
•   16th largest economy in the world (and moving up the ranks fast)
•   50% of Indonesians are under the age of 30
•   The world’s fourth largest middle class
•   Largest Muslim population in the world

Fun Fact

           ‘From its Eastern tip to
            Western tip, Indonesia
            measures 3689 KM.
            That’s more than the
            width of Europe’

Political Indonesia

• Joko Widodo took the presidency in 2014
• Progressive new government
• Reducing corruption
• Cutting red tape
• Government's current drive towards deregulation makes it easier
  to invest and operate in Indonesia
• Widodo recently visited the UK
• Signed a sports MoU with the British Government

Sport MOU between Indonesia and Great Britain
Framework for sharing information and experience on hosting global sports events….on basis of
reciprocity and mutual benefits.

• UK government intends
  – Share experience for Indonesia’s preparation in a safety and secure large scale sport
    event.
  – To broaden the networking events for Indonesian and UK Companies also for business
    and investment opportunities in support of global sports events in Indonesia and the
    UK
• Indonesian government intends
  – Share its vision for safe, secure and successful preparation large scale sport event that
    deliver a sustainable economic, environment, and social legacy.
  – Facilitate networking events and encourage matching opportunities for Indonesian and
    UK Companies

Sport in Indonesia

•   Football
•   Badminton
•   Martial Arts
•   Scuba Diving
•   Running
•   Basketball

TAFISA World Games 2016
• The Association For International Sports for All
• 6th Edition
• Jakarta October 6-12, 2016
• 105 Nations expected
• 12,000 Participants expected
• 500,000 spectators expected over 5 days
• 25-35 Disciplines
• Over 30 peripheral events including world walking day
• Budget around $35,000,000

TAFISA World Games 2016

Youth Asian Games 2017

• Under the Olympic Council of Asia (OCA)
• Indonesia selected as the host of the event after Sri Lanka was
  stripped of its hosting rights
• 2017 will be the 3rd Asian Youth Games
• Will be held from 12 – 19 November 2017 in Jakarta, Indonesia
• 45 Nations expected
• 5,000 athletes expected
• 800,000 spectators expected 8 days
• 12 Disciplines
• Official Asian Games test events

Asian Games 2018

Asian Games 2018
•   Under the Olympic Council of Asia OCA
•   “Handed” to Indonesia after replacing Vietnam
•   2018 will be the 18th Asian Games
•   18 August – 2 September in Jakarta and Palembang
•   53 Nations expected
•   12,784 Athletes and 500,000 participants expected
•   Millions spectators expected over 5 days
•   36 (down from 43) Sports and Disciplines for 439 Medals
•   2 new venue builds only
•   Budget around $150,000,000 (ex venues)

Working in Indonesia

• Legal limitations, Negative list
• Visa requirements
• Language
• Bureaucracy
• Nationalism
• Corruption
• Health and Safety
• Opportunity

Companies with presence in Indonesia

•   ES Global
•   Aggreko Event Power
•   Chanzo Workforce
•   Arena Group
•   Mott MacDonald
•   Arup
•   Populous
•   Live Nation
•   Tough Mudder

Conclusion

Conclusion

•   Indonesia is a huge place
•   Not for the faint-hearted
•   “Nothing” happens quickly
•   Try working with a reliable local partner
•   If you are able to embrace “the culture” the opportunity is immense

koen@asia-event.com

Going for Export Gold:
Opportunities in Major Sports Events