The Irish Heart of London Proud Past, Bright Future - April 2021
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The Irish Heart of London
Proud Past, Bright Future
April 2021
WELCOME
Welcome to the London Irish Centre’s brand guidelines.
CONTENTS
The purpose of this document is to ensure brand consistency across all London 1. Who We Are
Irish Centre channels. 2. What We Do
These guidelines will give you an overview of our work, vision, mission and 3. How We Look - Brand Story
values, and will give clear instruction on use of logo, photography, colour, and
typography. 4. How We Look - The Logo
5. How We Look - The Logo
You will also see several examples of the brand in application.
6. How We Look - Brand Colours
We hope these guidelines communicate a clear brand story of a proud heritage
and bright future. 7. Photography
8. Typography
If you are unsure of anything relating to our work or brand, please email
info@londonirishcentre.org. 9. How It Comes Together
10. Contact & Content
Brand Guidelines 2021
londonirishcentre.org 2
WHO WE ARE
VISION MISSION VALUES
Our vision to be the Irish Heart of London. Our mission is to empower and enrich lives Our organisational values are to be welcoming,
We are a warm, welcoming, Irish organisation through Irish community and culture. compassionate, inclusive, creative, community-
in a global city. Proud of our past, but taking a We do this through excellent services, a high- centred and sustainable.
creative, modern approach to the future. quality culture programme, and welcoming you These values provide guidance and sit across all
to our iconic home in Camden Square. areas and levels of our work.
Brand Guidelines 2021
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WHAT WE DO
BEFRIENDING
LEGAL SUPPORT SOCIAL GROUPS
SERVICE
HEALTH & COMMUNITY IRISH CULTURE
WELLBEING CAFE & HERITAGE
ADVICE & EDUCATIONAL DIGITAL
INFORMATION PROGRAMME INCLUSION
Brand Guidelines 2021
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HOW WE LOOK
BRAND STORY
Our branding expresses London and Irish culture,
heritage and modernity, and our broad mix of
services. An open window
Irish culture and community are presented through
typographic heritage, and our London location is
honoured reference to the iconic transport system.
Our logo is an ‘open window’,
symbolic of meitheal, an ancient
+
Irish concept of neighbours coming
together to support each other. The
word IRISH is strong and central,
holding the logo’s essence in place,
but it is open and welcoming to all.
Irish at its heart
The brand is strong and clear, but flexible enough to
not restrict creativity.
Brand Guidelines 2021
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HOW WE LOOK
THE LOGO
Our logo will have numerous applications during its lifespan. For this
reason, there are versions of the branding suited for different applications.
POSITIVE
This is the primary branding, to be used in most instances. It is used on
white or light backgrounds only.
NEGATIVE SECONDARY
The white version can be used to sit on There may be instances where the master
the LIC Green or photography that is logo is impractical. The secondary logo
dark enough to ensure legibility. shown here can be used in place.
Brand Guidelines 2021
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HOW WE LOOK
LOGO DO’S & DON’TS
DON’T delete elements DON’T warp
DO
Give it space
DON’T re-colour the logo DON’T rotate logo
DO
Use the smaller logo when
dropping below 20mm
20mm
DON’T put elements in DON’T add effects
clearance area
Brand Guidelines 2021
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HOW WE LOOK
PHOTOGRAPHY
We use high-quality photos to show the human impact of our work. The photo selection is as diverse as our service mix, but works together to
present the LIC as a warm, busy, and effective place. Abstract, intimate photos are sometimes used for special moments.
Brand Guidelines 2021
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HOW WE LOOK
TYPOGRAPHY
Filson Pro Medium Avenir Roman*
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789&%# 0123456789&%#
*Use ‘Nunito’ for web applications
Body text 12pt
TITLES TEXT 18PT Lora expe re eosaperro et verum comnis eost fuga. Ut vere, sus
voluptatur, quiatem evendis ipsam soluptatur rem litaquaectur
SUB TITLES TEXT 14PT Body text 10pt
Lora expe re eosaperro et verum comnis eost fuga. Ut vere, sus voluptatur,
quiatem evendis ipsam soluptatur rem litaquaectur
Brand Guidelines 2021
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HOW WE LOOK
COLOUR
White Green Dark Green Black
R255 G255 B255 R97 G167 B48 R07 G42 B0 R0 G0 B0
C0 M0 Y0 K0 C67 M8 Y100 K0 C67 M8 Y100 K90 C0 M0 Y0 K100
#FFFFFF #61A730 #072A00 #000000
PANTONE 369c PANTONE 350c PANTONE Black 6c
Brand Guidelines 2021
londonirishcentre.org 10HOW WE TALK
Community Person-centred Heritage
Welcome Independent Kindness
Partnership Strong Compassion
Creativity Thrive Cultivate
Empowerment Intergenerational Connection
Enable Warm Sustainable
Inclusive Friendly Growth
We write and talk in Plain English.
Brand Guidelines 2021
londonirishcentre.org 11HOW IT COMES TOGETHER
PRINT
Annual reports
Business cards
Letter heads & slips
Print adverts
THE IRISH
HEART OF
LONDON
Empowering and
enriching lives through
Irish Community &
Culture
VISIT
LONDONIRISHCENTRE.ORG
/londonirishcentre
@LDNirishcentre
@londonirishcentre
50-52 Camden Square
London
NW1 9XB
T: 020 7916 2222
E: info@londonirishcentre.org
Brand Guidelines 2021
londonirishcentre.org 12HOW IT COMES TOGETHER
DIGITAL
web banner
website
Book tickets now
04/11/21
LIVE
ED SHEERAN
S atu rday 22 July 2021
TICKETS
social media banner
e-signature
Brand Guidelines 2021
londonirishcentre.org 13HOW IT COMES TOGETHER
Instagram grid posts SOCIALS
Instagram stories
Twitter & Facebook banners
Brand Guidelines 2021
londonirishcentre.org 14HOW IT COMES TOGETHER
OFFICE & PLANS
DOCUMENTS
PROJECT ROAD MAP
IqueVivirimu ntemplibus condiis
cusAbi tereco
1 IqueVivirimu ntemplibus condiis
2
cusAbi terecon Ita obuliist fachum
estandet, qu
Iivirimu ntemplibus condi-
is cusAbi terecon
3
IqueVivirimu ntemplibus condiis
cusAbi terecon
4 5
IqueVivirimu ntemplibus condiis
cusAbi terecon Ita obuliist fachum
estandet, qu
6
IqueVivirimu ntemplibus condiis
cusAbi terecon Ita obuliist fachum
estandet, qu
IqueVivirimu ntemplibus cou
7
Brand Guidelines 2021
londonirishcentre.org 15HOW IT COMES TOGETHER
OFFICE & PLANS
PRESENTATION TEMPLATES
TITLE
Use meitheal window
with photographs
Three column layout on
portrait documents
Columns of strong
photography
Collage of photographs
in strong grid layout
Paragraphs in 10pt, justify
with last line aligned left. Pair
with strong photography and
six column layout if landscape
captions in smaller 8pt italic
Brand Guidelines 2021
londonirishcentre.org 16CONTACT & CONTENT
IRISH
Laura Sheehan
Marketing & Communications Officer
laurasheehan@londonirishcentre.org
020 7916 2222
London Irish Centre
HEART
50-52 Camden Square
London OF LONDON
NW1 9XB
United Kingdom
Brand Guidelines 2021
londonirishcentre.org 17LONDONIRISHCENTRE.ORG
@LDNIrishCentre
@londonirishcentre
/londonirishcentreYou can also read
