July 2021 - Brand Guidelines tsl.ac.uk - The Sainsbury Laboratory
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July 2021
Brand Guidelines
tsl.ac.uk
Mission
The Sainsbury Laboratory is committed to the highest standard of fundamental
and applied scientific research into molecular plant-microbe interactions.
We favour daring, collaborative, long-term research and value scientific
integrity through open science and transparency. We deploy the latest
technologies to combat plant diseases and accelerate breeding.
Our discoveries translate to scientific solutions that tackle crop losses caused
by existing and emerging plant diseases, particularly in low-income countries.
The Sainsbury Laboratory provides an outstanding training environment that
prepares talented postgraduate students, postdoctoral scientists, and early
career group leaders to excel in their careers.
Our alumni continue to make ground-breaking discoveries
that address real-world challenges.
1
Guide
Why do we need these brand guidelines?
--- To express our unique identity and values ---
--- To ensure a consistent and reliable message ---
--- To help our partners accurately represent us ---
The intention is to allow flexibility around our
main components and not restrict creativity.
For any questions, please contact:
Mia Cerfonteyn, Communications Officer
comms@tsl.ac.uk
2
Logo
Logo Brand
Brand Guidelines
Guidelines
Min. 40 mm
White logo
Enhanced logo For use with dark backgrounds.
Preferred version for general audiences. Avoid complex backgrounds.
Min. 25 mm
Core logo Black logo
For familiar audiences or For use where the TSL blue conflicts with the
for layouts where a smaller logo is needed. colour scheme of the design.
Min. 70 mm
Landscape logo Exclusion Zone
For use when size and/or size of A space the width of ‘The’ should be kept
space dictates. free around the logo.
Logos are available in png and jpg for all three colours at tsl.ac.uk/tsl-logos/
3Preferences Brand Guidelines
Avoid using TSL in isolation. Don’t scale components individually.
Don’t outline logo.
Avoid placing on non-prefered colours. Don’t rotate logo.
Plant Health Discov-
ery for a Sustaina-
ble Future
Don’t use logo as the background
without permission. Don’t stretch or compress logo.
The Sainsbury Laboratory
is always written with a capital ‘T’.
Thereafter it can be referred to
as ‘TSL’ or the ‘Laboratory’.
Don’t use:
the Sainsbury Laboratory
Sainsbury’s Laboratory
Don’t recolour or add effects. Sainsbury Lab
4Preferred Colours Brand Guidelines
TSL Blue
Pantone 7686C
RGB 42 83 149
Pantone 447C
RGB 60 60 60
Pantone 646C
RGB 88 132 187 Knowledge
CMYK 0 0 0 76 CMYK 53 29 0 27
CMYK 72 44 0 42
Pantone 134C
RGB 242 200 121
Pantone 7401C
RGB 242 219 174
Pantone 142C
RGB 242 183 73
Food
CMYK 0 10 28 5 CMYK 0 24 70 5
CMYK 0 17 50 5
Pantone 370C
RGB 100 140 39
Pantone 367C
RGB 151 191 90
CMYK 21 0 53 25
Pantone 350C
RGB 17 64 10 Health
CMYK 73 0 84 75
CMYK 29 0 72 45
Pantone 4975C Pantone 488C Pantone 168C
RGB 71 17 0 RGB 245 181 165
CMYK 0 26 33 4
RGB 115 51 24
CMYK 0 56 79 55
Sustainability
CMYK 0 76 100
5Typeface Brand Guidelines
Use:
Nimbus Sans Regular
Nimbus Sans Light
Nimbus Sans Light Italic
Nimbus Sans Becker D Regular
Nimbus Sans Becker D Italic
Nimbus Sans Becker DExt
Nimbus Sans Becker DBlaExt
or other geometric sans-serif fonts such as:
Calibri
Helvitica
Arial
Avoid:
serif fonts like Times
chunky fonts like Impact
script fonts like Bradley Hand
playful fonts like Comic Sans
6Photos Brand Guidelines
Permission
Ensure you have the appropriate
permission from individuals before
using their photos.
For TSL members, contact the Data
Protection Officer, Dr Simon Foster.
Authenticity
Capture authentic scenes and
avoid posed shots and eye contact
with the camera (except for staff
galleries and features).
Health and Safety
Ensure participants in the
photo are reflecting best practice in
Health and Safety before using the
photo.
Recruitment
Try to avoid photos of people to
prevent unintended
misunderstandings about our
iversity.
Theme
Use scenes consistent with the
Healthy Plants, Healthy
People,Healthy Planet vision.
Science
Use scientific images that are easy
to explain and that are an
accurate representation of the re-
search done at TSL.
7Boilerplate
About The Sainsbury Laboratory
The Sainsbury Laboratory (tsl.ac.uk) is an independent research institute that focuses on
plant health for a sustainable future. It makes fundamental scientific discoveries in molecular
plant-microbe interactions and applies these to reduce crop losses caused by plant diseases,
particularly in low-income countries. Around one hundred and twenty staff and students work
and study at the Laboratory which is located on the Norwich Research Park, United Kingdom.
The Laboratory is generously supported by the Gatsby Charitable Foundation and by the
University of East Anglia, wins competitive grants from the BBSRC, ERC and other
research grant funding bodies and, for some research programmes, is funded by commercial
companies. Established in 1987, highlights of The Sainsbury Laboratory include: discovery of
RNA interference in plants by Prof. Sir David Baulcombe FRS as recognised by the Lasker Award
and the Wolf Prize in Agriculture, discovery of the first immune receptor in plants by Prof. Jonathan
Jones FRS, three current Group Leaders are Fellows of the Royal Society, and five researchers
have been on the Highly Cited Researchers list of top 1% scientists in the world since 2018.
For any questions, please contact:
Mia Cerfonteyn, Communications Officer
comms@tsl.ac.uk
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