The platform for building online marketplaces - Introduction deck January 2018

The platform for building online marketplaces

Introduction deck
January 2018

Executive summary
1. The demand for specialized online marketplaces is growing.
2. SHARGET is flexible and easy-to-use software platform to create
   such marketplaces, it could be used in various segments for
   different customers (marketplace “owners”).
3. With SHARGET, customer can create online marketplace quicker,
   reduce the time to market, save investments. On the other side, we
   can do development of additional specific software features.
4. SHARGET can help its customers to become more digital, optimize
   business processes and workflows, test new business concepts
   quicker and attract more consumers and partners.
5. See more details in the next slides!

Online marketplaces: trends, challenges,
future
Brief market overview

Online Marketplaces overview
Popular and easy to access – but there are some problems
• Huge marketplaces in B2C and C2C: eBay, Craigslist, Amazon
  Marketplace, Alibaba, Avito, Yandex Market, Le Bon Coin, FB groups, …
   • Wide choice from a lot of suppliers
• But there are some drawbacks:
   • Choice is too wide – difficult to find what you need; risk to become a “junkyard”
   • Some marketplaces are simply a “bulletin boards” without deal workflows and
     tracking
   • Rarely provide additional information and social communication related to
     specific categories
• B2B marketplaces – the popularity seem to increase at the moment,
  market is growing

Trend of specialization
Growing number of specialized marketplaces
• For customers its easier to find specific goods and services on a
  focused site
   • Tripster – guides in various cities; Discogs – music fans; Haatori – wedding
     accessories; Smiile – neighborhood communities; …
• Why? Better offers selection, more customer involvement, feeling of
  “belonging to a community”, social interactions
• More trends (2018):
   •   Local marketplaces (country, city, area-specific)
   •   Growing B2B segment, including specialized online platforms
   •   Traditional “middleman” model is under attack and evolving
   •   Online marketplaces start to appear in non-profit and public sector

Building specialized marketplace
A long way from idea to implementation
• Creating your own specialized marketplace could be cumbersome
• Major problem: software for the platform
   • In-house development requires appropriate competencies
   • Outsourced development – problem of quality control and costs
   • “Out-of-the-box” solutions: difficult to adapt to exact unique requirements
• All this requires time -> difficult to test the business idea quickly
• All this requires high investments -> risks are high
• Solution: existing flexible and customizable software platform +
  personalized modifications

SHARGET: build your own marketplace
Flexible and customizable online marketplace platform, with the
possibility of on-demand software modifications

What is SHARGET?
• SHARGET is a software platform to create online marketplaces,
  featuring wide customization possibilities, advanced deal workflows
  and easy communications for users.
• With SHARGET, customers can create faster their own online
  customized marketplace, reduce costs of its development, and can
  request individual software modifications to fit their unique needs.

SHARGET: more details
Key platform features
• Software platform to create online “Marketplaces” for private or public
  communities, in B2B / B2C / C2C segments
   • Buy/sell, Rent/Loan, Lend/Borrow, Services, other “many-to-many” user interactions
   • “Symmetric” approach: catalog of Offers and catalog of Needs
• Customizable workflows allow to set up the business process for the deals
   • Deals could have several “stages” with different options available for counterparties
     on each stage
   • Workflows could be modified according to the requirements of the marketplace
     owner/administrator
• Flexible and easy communication between the users
   • Easy-to-use interface, like in modern messengers
   • Users control the deal with “action buttons” from the same interface

SHARGET: how it looks (1)
Example: marketplace for renting/lending/selling personal items

SHARGET: how it looks (2)
Example: “Cloud services” marketplace

SHARGET – some technical details
Modern, advanced, feature-rich platform
• User-friendly interface – good UX, easy to understand and use
• Adaptive design for desktop, tablet and mobile
• Modern architecture – available as SaaS and on-premise
• Based on proven and tested LAMP stack
• Regular updates introducing new features and enhancements
• Integrated privacy and security capabilities
• Settings for offers, requests, workflows, categories, user attributes,
  security, privacy, layout, colors, pages, … - via admin interface, no
  development needed
See more details in SHARGET technical product presentation

SHARGET: where to use?
Plenty of usage scenarios – thanks to flexible architecture
• Specialized / focused C2C, B2C and B2B marketplaces
   • Buying, selling, renting, lending, providing services - with deal tracking and
     custom workflows
• «Marketing showcase» catalogs
   • Catalog of solutions from various suppliers, with possibility to get more details
     and contact them directly
• Corporate marketplaces for resources’ management
   • Portal for company employees to request items or services from various
     business units, with request tracking
   • Portal for collaboration with external suppliers
• Service to create interactive requests, with customizable business
  processes (using workflow component)
   • Student financial aid, badge replacement, insurance case reporting, …

SHARGET: new opportunities for your business
You are:                                               What can you do with SHARGET:

Entrepreneur, company, organization, who want to       Create your own marketplace/platform from A to Z
create new marketplace
Startup or enterprise, opening new business            Test your new business ideas quickly, without large
niche/segment                                          investments; rapidly create MVP (prototype); reduce time-
                                                       to-market
Company with traditional “Middleman” business          Become “Digital” – fasten and simplify business processes,
(distribution, trading)                                interaction with clients and suppliers, become advanced and
                                                       walk away from “phone+spreadsheet” model
Any company, organization or institution, private or   Improve and automate your business processes – internal or
public, profit or non-profit                           external; increase the transparency and improve process
                                                       management and control
                                                       Marketing use - create easy-to-use portal / showcase to
                                                       present products or services of various suppliers; attract new
                                                       clients

SHARGET: real use cases
Platform is used in very different areas
• Marketplace for ”Cloud services” and software solutions
   • Showcase to present software products and services of various cloud solution
     vendors
   • First stage – increasing the demand and leads’ generation
• Private platform for students, to rent/sales of personal items on campus
   • Students can conserve their financial resources – better to buy second-hand or
     rent or borrow something you need (i.e. furniture, books, etc.)
• B2B marketplace as a part of professional association
   • Spare parts sales from excessive stock, used parts’ sales, rent of special-purpose
     machinery and equipment, search for professional skills
   • Professional platform with higher level of trust between its members

Why SHARGET?
 Makes it easier and faster!
Solution type                              Costs         Time        Flexibility / custom
                                                                     development
Existing online marketplaces (eBay etc.)   Low           Short       N/A (other platform is
                                                                     used)

Enterprise-level online marketplace        Medium/high   Medium      Medium/high
software platforms

SMB online marketplace software            Low/medium    Medium      Low (developers refuse to
platforms                                                            modify software)

SHARGET                                    Medium        Medium      High

In-house development                       Very high     Very long   Very high

Outsourced development                     High          Long        Very high (technical reqs
                                                                     are customer-defined)

SHARGET advantages
Flexible, adaptive, fast, affordable
• Wide customization possibilities with settings
   • A lot of components could be set up without software development, just by
     settings’ modification; platform could be used in different business segments
• Possibility of software modifications on request
   • We are ready to discuss the required software modifications and do the
     development according to customer requirements
• Reduce Time To Market: move faster from idea to implementation
   • Platform architecture allows faster implementations – customer can start
     business quicker
• Affordable price, various sales and licensing / subscription options

Wrap-up

• SHARGET is an easy and flexible software platform to create online
  marketplaces of various types
• Platform demo: https://demo.sharget.com (based on the example of
  the marketplace for closed communities to sell/buy/lend/borrow
  various personal items)
• Want to use SHARGET for your needs, have a trial or know more
  about the solution? Contact us by writing to sales@sharget.com.
• Need additional features? Have some ideas? Let’s discuss!

Thank you!
Contact us at sales@sharget.com to discover more and see
       how you can use SHARGET in your business!