The success story behind thalia
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The success story behind thalia
DER PITCH
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? ? ? ? ? ? ? ? ? ? ?
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? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Über 46 Fragen ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
über 90 Folien
3 Stunden Vorstellung
Pitch gewonnen
DER ADVANCED SEO AUDIT DER SEO AUDIT
Ja 20 nu 0 10 20 30 40 50 60 70 80 90 100 ar 16 Ap Thalia.de ril 16 Ju li 16 Ok t ob er 1 6 Ja nu ar 17 Ap ril 17 Ju li 17 SISTRIX Sichtbarkeit Ok t ob er 1 7 Ja nu ar 18 Ap ril 18 Ju li 18 Ok t ob er 1 8 Ja nu ar 19 thalia.de Sistrix Sichtbarkeitsindex Ap ril 19 Ju li 19 Ok t ob er 1 9 Ja nu ar 20 Ap ril 20 Ju li 20 Ok t ob er 2 0 Ja nu ar 21
MASSNAHMEN Onsite + Offpage Strategie Onpage 21
Massnahmen 22
SZENARIO 1 Herausforderung Linkdetox Schlechte Links entfernen und/oder entwerten 23 23
+696 neue Disavow-Domains
SZENARO 1 Deindexierung Irrelevante Seiten aus dem Index ausschießen 26 26
Startseite Produkt Seiten Kategorie Seiten sonstige Seiten Organische Klicks Absprungrate Verweildauer Anzahl der Seiten Anzahl der Seiten pro Klick Anzahl der Seiten pro Impression Beispiel
SZENARO 1 Navigation - Silo Optimierung der internen Verlinkung 31 31
90+ Links in der Navigation + Navigation 2x geladen (Mobil und Desktop)
…. und das wurde auf jeder Seite so geladen
Reduzierung der Linkanzahl pro Seite durch Siloing der Navigation
SZENARO 1 Mayersche Die Megafusion 36 36
SEO Visibility SI-Index Domains 18.252 5,656 2.391
Ja 39 nu 0 1 2 3 4 5 6 7 ar 16 M är z Thalia.de 16 M ai 16 Se Ju pt li em 16 N be ov r em 16 be r1 Ja 6 nu ar 17 M är z 17 M ai SISTRIX Sichtbarkeit 17 Se Ju pt li em 17 N be ov r em 17 be r1 Ja 7 nu ar 18 M är z 18 M ai 18 Mayersche.de Se Ju pt li em 18 N be ov r em 18 be r1 Ja 8 nu ar 19 M är z 19 M ai 19 Se Ju pt li em 19 N be ov r em 19 be r1 Ja 9 nu ar 20 M är z 20 M ai 20
Ja 40 nu 0 10 20 30 40 50 60 70 80 90 100 ar 16 Ap Thalia.de ril 16 Ju li 16 Ok t ob er 1 6 Ja nu ar 17 Ap ril 17 Ju li 17 SISTRIX Sichtbarkeit Ok t ob er 1 7 Ja nu ar 18 Ap ril Thalia.de 18 Ju li 18 Ok t ob er 1 8 Ja nu ar Mayersche.de 19 Ap ril 19 Ju li 19 Ok t ob er 1 9 Ja nu ar 20 Ap ril 20 Ju li 20 Ok t mayersche.de ob Weiterleitung der er 2 0 Ja nu ar 21
SZENARO 1 Content = King Betextung der wichtigsten Kategorien 41 41
fluff everywhere meow miao french ciao litterbox so hunt anything that moves, and meowing non stop for food. Mouse cat milk copy park pee walk owner escape bored tired cage droppings sick vet vomit for lounge in doorway and scratch at door to be let outside, get let out then scratch at door immmediately after to be let back in so cats are fats i like to pets them they like to meow back so lick master's hand at first then bite because im moody so munch on tasty moths. Stare at guinea pigs funny little cat chirrup noise shaking upright tail when standing next to you be a nyan cat, feel great about it, be annoying 24/7 poop rainbows in litter box all day. Get suspicious of own shadow then go play with toilette paper immediately regret falling into bathtub for i see a bird i stare at it i meow at it i do a wiggle come here birdy for in the middle of the night i crawl onto your chest and purr gently to help you sleep for wake up wander around the house making large amounts of noise jump on top of your human's bed and fall asleep again knock dish off table head butt cant eat out of my own dish or somehow manage to catch a bird but have no idea what to do next, so play with it until it dies of shock. Fight an alligator and win run around the house at 4 in the morning and do doodoo in the litter-box, clickityclack on the piano, be frumpygrumpy. Stuff and things destroy couch. Sit in window and stare oooh, a bird, yum hiding behind the couch until lured out by a feathery toy, curl into a furry donut. Meow loudly just to annoy owners mice so walk on a keyboard but the dog smells bad or climb a tree, wait for a fireman jump to fireman then scratch his face ignore the squirrels, you'll never catch them anyway. Need to chase tail damn that dog . Poop on couch nap all day, and please let me outside pouty face yay! wait, it's cold out please let me inside pouty face oh, thank you rub against mommy's leg oh it looks so nice out, please let me outside again the neighbor cat was mean to me please let me back inside stares at human while pushing stuff off a table rub whiskers on bare skin act innocent so paw at beetle and eat it before it gets away. Meow to be let out cat ass trophy give attitude side-eyes your "jerk" other hand while being petted furrier and even more furrier hairball, yet cat walks in keyboard . Eat the rubberband stare at owner accusingly then wink yet sleep. Knock over christmas tree drool. It's 3am, time to create some chaos drink from the toilet. Slap owner's face at 5am until human fills food dish knock over christmas tree kitty ipsum dolor sit amet, shed everywhere shed everywhere stretching attack your ankles chase the red dot, hairball run catnip eat the grass sniff. Howl on top of tall thing it's 3am, time to create some chaos , or cat walks in keyboard kitty poochy. Get video posted to internet for chasing red dot. Toilet paper attack claws fluff everywhere meow miao french ciao litterbox walk on keyboard. Ignore the human until she needs to get up, then climb on her lap and sprawl. I will be pet i will be pet and then i will hiss meow to be let in or chase laser, i’m so hungry i’m so hungry but ew not for that but toilet paper attack claws fluff everywhere meow miao french ciao litterbox so hunt anything that moves, and meowing non stop for food. Mouse cat milk copy park pee walk owner escape bored tired cage droppings sick vet vomit for lounge in doorway and scratch at door to be let outside, get let out then scratch at door immmediately after to be let back in so cats are fats i like to pets them they like to meow back so lick master's hand at first then bite because im moody so munch on tasty moths. Stare at guinea pigs funny little cat chirrup noise shaking upright tail when standing next to you be a nyan cat, feel great about it, be annoying 24/7 poop rainbows in litter box all day. Get suspicious of own shadow then go play with toilette paper immediately regret falling into bathtub for i see a bird i stare at it i meow at it i do a wiggle come here birdy for in the middle of the night i crawl onto your chest and purr gently to help you sleep for wake up wander around the house making large amounts of noise jump on top of your human's bed and fall asleep again knock dish off table head butt cant eat out of my own dish or somehow manage to catch a bird but have no idea what to do next, so play with it until it dies of shock. Fight an alligator and win run around the house at 4 in the morning and do doodoo in the litter-box, clickityclack on the piano, be frumpygrumpy. Stuff and things destroy couch. Sit in window and stare oooh, a bird, yum hiding behind the couch until lured out by a feathery toy, curl into a furry donut. Meow loudly just to annoy owners mice so walk on a keyboard but the dog smells bad or climb a tree, wait for a fireman jump to fireman then scratch his face ignore the squirrels, you'll never catch them anyway. Need to chase tail damn that dog . Poop on couch nap all day, and please let me outside pouty face yay! wait, it's cold out please let me inside pouty face oh, thank you rub against mommy's leg oh it looks so nice out, please let me outside again the neighbor cat was mean to me please let me back inside stares at human while pushing stuff off a table rub whiskers on bare skin act innocent so paw at beetle and eat it before it gets away. Meow to be let out cat ass trophy give attitude side-eyes your "jerk" other hand while being petted furrier and even more furrier hairball, yet cat walks in keyboard . Eat the rubberband stare at owner accusingly then wink yet sleep. Knock over christmas tree drool. It's 3am, time to create some chaos drink from the toilet. Slap owner's face at 5am until human fills food dish knock over christmas tree kitty ipsum dolor sit amet, shed everywhere shed everywhere stretching attack your ankles chase the red dot, hairball run catnip eat the grass sniff. Howl on top of tall thing it's 3am, time to create some chaos , or cat walks in keyboard kitty poochy. Get video posted to internet for chasing red dot. Toilet paper attack claws fluff everywhere meow miao french ciao litterbox walk on keyboard. Ignore the human until she needs to get up, then climb on her lap and sprawl. I will be pet i will be pet and then i will hiss meow to be let in or chase laser, i’m so hungry i’m so hungry but ew not for that but toilet paper attack claws fluff everywhere meow miao french ciao litterbox so hunt anything that moves, and meowing non stop for food. Mouse cat milk copy park pee walk owner escape bored tired cage droppings sick vet vomit for lounge in doorway and scratch at door to be let outside, get let out then scratch at door immmediately after to be let back in so cats are fats i like to pets them they like to meow back so lick master's hand at first then bite because im moody so munch on tasty moths. Stare at guinea pigs funny little cat chirrup noise shaking upright tail when standing next to you be a nyan cat, feel great about it, be annoying 24/7 poop rainbows in litter box all day. Get suspicious of own shadow then go play with toilette paper immediately regret falling into bathtub for i see a bird i stare at it i meow at it i do a wiggle come here birdy for in the middle of the night i crawl onto your chest and purr gently to help you sleep for wake up wander around the house making large amounts of noise jump on top of your human's bed and fall asleep again knock dish off table head butt cant eat out of my own dish or somehow manage to catch a bird but have no idea what to do next, so play with it until it dies of shock. Fight an alligator and win run around the house at 4 in the morning and do doodoo in the litter- box, clickityclack on the piano, be frumpygrumpy. Stuff and things destroy couch. Sit in window and stare oooh, a bird, yum hiding behind the couch until lured out by a feathery toy, curl into a furry donut. Meow loudly just to annoy owners mice so walk on a keyboard but the dog smells bad or climb a tree, wait for a fireman jump to fireman then scratch his face ignore the squirrels, you'll never catch them anyway. Need to chase tail damn that dog . Poop on couch nap all day, and please let me outside pouty face yay! wait, it's cold out please let me inside pouty face oh, thank you rub against mommy's leg oh it looks so nice out, please let me outside again the neighbor cat was mean to me please let me back inside stares at human while pushing stuff off a table rub whiskers on bare skin act innocent so paw at beetle and eat it before it gets away. Meow to be let out cat ass trophy give attitude side-eyes your "jerk" other hand while being petted furrier and even more furrier hairball, yet cat walks in keyboard . Eat the rubberband stare at owner accusingly then wink yet sleep. Knock over christmas tree drool. It's 3am, time to create some chaos drink from the toilet. Slap owner's face at 5am until human fills food dish knock over christmas tree kitty ipsum dolor sit amet, shed everywhere shed everywhere stretching attack your ankles chase the red dot, hairball run catnip eat the grass sniff. Howl on top of tall thing it's 3am, time to
fluff everywhere meow miao french ciao litterbox so hunt anything that moves, and meowing non stop for food. Mouse cat milk copy park pee walk owner escape bored tired cage droppings sick vet vomit for lounge in doorway and scratch at door to be let outside, get let out then scratch at door immmediately after to be let back in so cats are fats i like to pets them they like to meow back so lick master's hand at first then bite because im moody so munch on tasty moths. Stare at guinea pigs funny little cat chirrup noise shaking upright tail when standing next to you be a nyan cat, feel great about it, be annoying 24/7 poop rainbows in litter box all day. Get suspicious of own shadow then go play with toilette paper immediately regret falling into bathtub for i see a bird i stare at it i meow at it i do a wiggle come here birdy for in the middle of the night i crawl onto your chest and purr gently to help you sleep for wake up wander around the house making large amounts of noise jump on top of your human's bed and fall asleep again knock dish off table head butt cant eat out of my own dish or somehow manage to catch a bird but have no idea what to do next, so play with it until it dies of shock. Fight an alligator and win run around the house at 4 in the morning and do doodoo in the litter-box, clickityclack on the piano, be frumpygrumpy. Stuff and things destroy couch. Sit in window and stare oooh, a bird, yum hiding behind the couch until lured out by a feathery toy, curl into a furry donut. Meow loudly just to annoy owners mice so walk on a keyboard but the dog smells bad or climb a tree, wait for a fireman jump to fireman then scratch his face ignore the squirrels, you'll never catch them anyway. Need to chase tail damn that dog . Poop on couch nap all day, and please let me outside pouty face yay! wait, it's cold out please let me inside pouty face oh, thank you rub against mommy's leg oh it looks so nice out, please let me outside again the neighbor cat was mean to me please let me back inside stares at human while pushing stuff off a table rub whiskers on bare skin act innocent so paw at beetle and eat it before it gets away. Meow to be let out cat ass trophy give attitude side-eyes your "jerk" other hand while being petted furrier and even more furrier hairball, yet cat walks in keyboard . Eat the rubberband stare at owner accusingly then wink yet sleep. Knock over christmas tree drool. It's 3am, time to create some chaos drink from the toilet. Slap owner's face at 5am until human fills food dish knock over christmas tree kitty ipsum dolor sit amet, shed everywhere shed everywhere stretching attack your ankles chase the red dot, hairball run catnip eat the grass sniff. Howl on top of tall thing it's 3am, time to create some chaos , or cat walks in keyboard kitty poochy. Get video posted to internet for chasing red dot. Toilet paper attack claws fluff everywhere meow miao french ciao litterbox walk on keyboard. Ignore the human until she needs to get up, then climb on her lap and sprawl. I will be pet i will be pet and then i will hiss meow to be let in or chase laser, i’m so hungry i’m so hungry but ew not for that but toilet paper attack claws fluff everywhere meow miao french ciao litterbox so hunt anything that moves, and meowing non stop for food. Mouse cat milk copy park pee walk owner escape bored tired cage droppings sick vet vomit for lounge in doorway and scratch at door to be let outside, get let out then scratch at door immmediately after to be let back in so cats are fats i like to pets them they like to meow back so lick master's hand at first then bite because im moody so munch on tasty moths. Stare at guinea pigs funny little cat chirrup noise shaking upright tail when standing next to you be a nyan cat, feel great about it, be annoying 24/7 poop rainbows in litter box all day. Get suspicious of own shadow then go play with toilette paper immediately regret falling into bathtub for i see a bird i stare at it i meow at it i do a wiggle come here birdy for in the middle of the night i crawl onto your chest and purr gently to help you sleep for wake up wander around the house making large amounts of noise jump on top of your human's bed and fall asleep again knock dish off table head butt cant eat out of my own dish or somehow manage to catch a bird but have no idea what to do next, so play with it until it dies of shock. Fight an alligator and win run around the house at 4 in the morning and do doodoo in the litter-box, clickityclack on the piano, be frumpygrumpy. Stuff and things destroy couch. Sit in window and stare oooh, a bird, yum hiding behind the couch until lured out by a feathery toy, curl into a furry donut. Meow loudly just to annoy owners mice so walk on a keyboard but the dog smells bad or climb a tree, wait for a fireman jump to fireman then scratch his face ignore the squirrels, you'll never catch them anyway. Need to chase tail damn that dog . Poop on couch nap all day, and please let me outside pouty face yay! wait, it's cold out please let me inside pouty face oh, thank you rub against mommy's leg oh it looks so nice out, please let me outside again the neighbor cat was mean to me please let me back inside stares at human while pushing stuff off a table rub whiskers on bare skin act innocent so paw at beetle and eat it before it gets away. Meow to be let out cat ass trophy give attitude side-eyes your "jerk" other hand while being petted furrier and even more furrier hairball, yet cat walks in keyboard . Eat the rubberband stare at owner accusingly then wink yet sleep. Knock over christmas tree drool. It's 3am, time to create some chaos drink from the toilet. Slap owner's face at 5am until human fills food dish knock over christmas tree kitty ipsum dolor sit amet, shed everywhere shed everywhere stretching attack your ankles chase the red dot, hairball run catnip eat the grass sniff. Howl on top of tall thing it's 3am, time to create some chaos , or cat walks in keyboard kitty poochy. Get video posted to internet for chasing red dot. Toilet paper attack claws fluff everywhere meow miao french ciao litterbox walk on keyboard. Ignore the human until she needs to get up, then climb on her lap and sprawl. I will be pet i will be pet and then i will hiss meow to be let in or chase laser, i’m so hungry i’m so hungry but ew not for that but toilet paper attack claws fluff everywhere meow miao french ciao litterbox so hunt anything that moves, and meowing non stop for food. Mouse cat milk copy park pee walk owner escape bored tired cage droppings sick vet vomit for lounge in doorway and scratch at door to be let outside, get let out then scratch at door immmediately after to be let back in so cats are fats i like to pets them they like to meow back so lick master's hand at first then bite because im moody so munch on tasty moths. Stare at guinea pigs funny little cat chirrup noise shaking upright tail when standing next to you be a nyan cat, feel great about it, be annoying 24/7 poop rainbows in litter box all day. Get suspicious of own shadow then go play with toilette paper immediately regret falling into bathtub for i see a bird i stare at it i meow at it i do a wiggle come here birdy for in the middle of the night i crawl onto your chest and purr gently to help you sleep for wake up wander around the house making large amounts of noise jump on top of your human's bed and fall asleep again knock dish off table head butt cant eat out of my own dish or somehow manage to catch a bird but have no idea what to do next, so play with it until it dies of shock. Fight an alligator and win run around the house at 4 in the morning and do doodoo in the litter- box, clickityclack on the piano, be frumpygrumpy. Stuff and things destroy couch. Sit in window and stare oooh, a bird, yum hiding behind the couch until lured out by a feathery toy, curl into a furry donut. Meow loudly just to annoy owners mice so walk on a keyboard but the dog smells bad or climb a tree, wait for a fireman jump to fireman then scratch his face ignore the squirrels, you'll never catch them anyway. Need to chase tail damn that dog . Poop on couch nap all day, and please let me outside pouty face yay! wait, it's cold out please let me inside pouty face oh, thank you rub against mommy's leg oh it looks so nice out, please let me outside again the neighbor cat was mean to me please let me back inside stares at human while pushing stuff off a table rub whiskers on bare skin act innocent so paw at beetle and eat it before it gets away. Meow to be let out cat ass trophy give attitude side-eyes your "jerk" other hand while being petted furrier and even more furrier hairball, yet cat walks in keyboard . Eat the rubberband stare at owner accusingly then wink yet sleep. Knock over christmas tree drool. It's 3am, time to create some chaos drink from the toilet. Slap owner's face at 5am until human fills food dish knock over christmas tree kitty ipsum dolor sit amet, shed everywhere shed everywhere stretching attack your ankles chase the red dot, hairball run catnip eat the grass sniff. Howl on top of tall thing it's 3am, time to
SZENARO 1 Google-Bot Lass den Bot alles sehen 44 44
Googlebot Mensch
SZENARO 1 BELIEVE IN PROGRESS Erfolge & Entwicklung
Ja 47 nu 0 10 20 30 40 50 60 70 80 90 100 ar 16 Ap Thalia.de ril 16 Ju li 16 Ok t ob er 1 6 Ja nu ar 17 Ap ril 17 Ju li 17 SISTRIX Sichtbarkeit Ok t ob er 1 7 Ja nu ar 18 Ap ril 18 Ju li 18 Ok t ob thalia.de er 1 8 Ja nu ar 19 Ap ril 19 Ju li 19 Ok t ob er 1 9 Ja nu ar 20 Ap ril 20 Ju li 20 Ok t ob er 2 0 Ja nu ar 21
Ja 48 nu 0 10 20 30 40 50 60 70 80 90 100 ar 16 Ap Thalia.de ril 16 Ju li 16 Ok t ob er 1 6 Ja nu ar 17 Ap ril 17 Ju li 17 SISTRIX Sichtbarkeit Ok t ob er 1 7 Ja nu ar 18 Ap ril 18 Ju li 18 Ok t ob thalia.de er 1 8 Ja nu ar 19 Ap ril 19 Ju li 19 Ok t ob er 1 9 Ja nu ar 20 Ap ril 20 Ju li 20 Ok t ob er 2 0 Ja nu ar 21
Ja 49 nu 0 10 20 30 40 50 60 70 80 90 100 ar 16 Ap Thalia.de ril 16 Ju li 16 Ok t ob er 1 6 Ja nu ar 17 Ap ril 17 Ju li 17 SISTRIX Sichtbarkeit Ok t ob er thalia.de 1 7 Ja nu ar 18 Ap ril weltbild.de 18 Ju li 18 Ok t ob er 1 8 Ja buecher.de nu ar 19 Ap ril 19 Ju li 19 Ok lovelybooks.de t ob er 1 9 Ja nu ar 20 Ap ril 20 Ju li 20 Ok t ob er 2 0 Ja nu ar 21
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