The summer must-have: Tendence 2018 - Messe Frankfurt
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Press Release 28 June 2018
The summer must-have: Patricia Fritzsche
Tel. +49 69 7575-6087
Tendence 2018 Patricia.Fritzsche@messefrankfurt.com
www.messefrankfurt.com
www.tendence.messefrankfurt.com
Retailers need innovative assortments, appealing product
presentations and sustainable customer loyalty programmes to
attract more consumer attention against fierce competition in the
trade. With new ideas, special presentations and collaborations,
Tendence from 30 June to 3 July 2018 will generate impulses for the
sector and offer visitors innovative solutions for a competitive
future.
From Saturday, 960 1 exhibitors from 50 countries will present their latest
products to an audience of trade buyers at Tendence in Frankfurt am
Main. After Germany, most exhibitors come from the Netherlands, China,
Denmark, Vietnam, India, Sweden, Finland, Poland, Austria and
Belgium. At 46 percent, internationality remains stable at last year’s
level. Over the four days of the fair, making business contacts, the trend
show, cultivating business relations and placing orders will take place on
an unchanged 94,6002 square metres of exhibition space. To ensure a
balance between the international high-volume business and German
and European companies focusing on the small to medium-sized retail
trade, the number of exhibitors in the sourcing segment has been
reduced. Thus, Tendence will do justice to its function as an event for all
forms and sizes of the trade for both seasons (autumn / winter and
spring / summer) and take even better account of the growing
significance of events and product presentation in the retail trade with a
variety of new activities.
“Tendence is the summer event for the sector where we show the trade
the way to a competitive future. In this connection, the high-grade special
presentations at Tendence make the fair a unique platform with
important value added, especially for small to medium-sized retailers.
Our primary aim is to offer visitors innovative solutions for a competitive
future”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt
Exhibition GmbH.
Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
1 FKM certified, 2017: 1,096 exhibitors from 54 countries
2 FKM certified, 2017: 94,600 square metres of exhibition space (gross)
Making shopping a great experience: concept-store inspirations at Tendence
As a source of inspiration for the trade, the international order platform in
the second half of the year offers valuable input and expertise via an
extensive complementary programme of events and special shows such
as Tendence.Impulse, Outdoor Living, Concept Store Inspirations and
the Tendence Academy. Moreover, trade visitors of the concurrent
Gardiente trade fair for garden furniture and parasols can profit from the
vast range of products at Tendence and attend both events thanks to a
special free shuttle service between the two sites. Naturally, this also
applies, vice versa, to Tendence visitors who benefit from an even more
varied spectrum of outdoor-living products. New formats, such as the
Pioneers of Lifestyle conference, the Paper & Friends area and Roots of
Scandinavia help the trade meet the daily, multi-faceted challenges
facing it. Increasingly, retail outlets are becoming a creative area for
sensory and personal experiences. Deceleration through activity will
become the trend for tomorrow’s businesses. Thus, the trade must
search more for hybrid concepts to attract customers. And buyers can
find ideas for this at Tendence.
“For our members, Tendence is an important date on the trade-fair
calendar! Accordingly, I am delighted that there has been so much news
over recent months about the complementary programme of events,
special shows and new target groups. I think that Tendence is rapidly
developing in conceptual terms, which will certainly make it more
attractive and result in new groups of visitors and exhibitors”, says Lars
Adler, Chairman of the Board of the European Lifestyle Association
(Europäischer Verband Lifestyle – EVL).
Tendence
Internationale Frankfurter Messe
Frankfurt am Main, 30 June to 3 July 2018
Page 2Skilfully increase sales through the right mix: the Village at Tendence shows how
Consumer-goods fair rethought: what will change at
Tendence 2019
The completion and subsequent occupation of Hall 12 will offer a variety
of new opportunities from next year. Tendence is taking advantage of
this to adapt the structure of the fair even more towards the various retail
forms and buyer target groups. The new layout, which will only retain
classic product groups to a certain extent, reflects what is happening in
the retail trade: the bricks-and-mortar trade must develop into a magnet
for customers and appeal to them in a targeted way. Thanks to this new
structure, retailers will be able to compile their assortments at Tendence
and introduce them into their shops. Together with the Retail Academy,
the changes to individual areas have been planned to focus strongly on
one particular form of the retail trade: small to medium-sized retailers.
In future, Tendence will occupy Halls 8.0 (Lifestyle), 12.0 (Design), 9.0
(Seasonal Decoration – mixed collections for autumn / winter and spring
/ summer), 11.0 (Seasonal Decoration – spring / summer), 9.1
(International Sourcing), as well as outdoor area F11 with Outdoor
Living.
Tendence 2018 takes place from 30 June to 3 July 2018.
Complete complementary programme of events
Further information about the planning and structure of Tendence from
2019 will be provided at the international press conference in the
‘Dependance’ building, Room Atrium at 09.30 hrs on the Sunday of the
fair, 1 July 2018. Journalists interested in attending are asked to register
in advance by sending an email to
Presse.Tendence@messefrankfurt.com.
On the internet
You will find further information and high-resolution photographs at :
https://tendence.messefrankfurt.com/frankfurt/en/press.html. Tendence
Internationale Frankfurter Messe
Frankfurt am Main, 30 June to 3 July 2018
#tendence18
www.twitter.com/tendencefair
www.facebook.com/tendencefair
Page 3Tendence – international trade fair for consumer goods
Tendence (30 June to 3 July 2018) is Germany’s most international
order venue for the second half of the year. The wide-ranging product
portfolio covers fields of the home, furnishing, decorating, gifts, jewellery,
fashion accessories, tableware, kitchenware, home textiles and outdoor
living. Special shows and a wide-ranging complementary programme of
events are multi-faceted sources of sales-boosting impulses for retailers.
Strong brands and key communicators use this new-products platform to
present their trends for the winter and Christmas season. At the same
time, they give bulk buyers from the international trade the chance to
place orders in good time for their spring and summer collections.
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own
exhibition grounds. With over 2,400 employees at 30 locations, the company generates annual
sales of around €669 million. Thanks to its far-reaching ties with the relevant sectors and to its
international sales network, the Group looks after the business interests of its customers
effectively. A comprehensive range of services – both onsite and online – ensures that
customers worldwide enjoy consistently high quality and flexibility when planning, organising
and running their events. The wide range of services includes renting exhibition grounds, trade
fair construction and marketing, personnel and food services.
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60
percent) and the State of Hesse (40 percent).
For more information, please visit our website at:
www.messefrankfurt.com I www.congressfrankfurt.de I www.festhalle.de
Tendence
Internationale Frankfurter Messe
Frankfurt am Main, 30 June to 3 July 2018
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