STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO

Page created by Helen Elliott
 
CONTINUE READING
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
HEARTY WELCOME
                                 TO VISIT CHINA!

                                 E-MOBILITY CHINA
Tong Yanjun (Tony)              STATUS & TRENDS
Fronius Intelligent Equipment      SHANGHAI, OCT. 17TH, 2018
China Co., Ltd.
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
Guten Morgen!

                    [Zǎo Shàng Hǎo]
                      早   上    好
2
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
LITTLE ABOUT US…
   FRONIUS is an Austrian company with three business units, our China
      Headquarter is located in Shanghai Industrial Park of Robotics.
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
EV HISTORY – 19TH CENTURY

           People often call Electric Vehicles as
           New Energy Vehicles, in reality, EV is
           not NEW, it came to the world earlier
             than internal-combustion engine
               vehicles in the 19th century.

 4
                                             Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
EV HISTORY – 20TH CENTURY

       FIAT in 1994                      EV1 by GM in 1996                                       Ranger EV by FORD in 1998

             FIAT in 1994

Cinquecento Elettra by FIAT                 Qi by Takara                             CitiCar by Vanguard Sebring in 1973

YF1100 – the first HEV of China   The first electric bus of China in 1998           The first Fuel Cell car of China by Tongji
                                                                                                University in 2003
           in 1988
  5
                                                                            Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
TILL
TODAY
EV
(Mainly including BEV and PHEV)

Magic word?
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
Is it… reality !
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
ELECTRIC MOBILITY – THE OVER VIEW
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
IT IS… IRREVERSIBLE REALITY
STATUS & TRENDS HEARTY WELCOME TO VISIT CHINA! - E-MOBILITY CHINA - WKO
REFERENCES FROM USA (TESLA)

116 CMT Machines & 65 Delta Spot Systems are working in TESLA
ALL EV FLOWERS BLOOM TOGETHER

 Many others…
 11
EV MARKET SHARE COUNTRY WISE
                                 China

                        1.1%     Europe
                       17.7%

                         25.6%   N America
                        49.5%
                                 South Korea

                                     1,990,000 EV
                                 (including 1,620,000
                                 BEV) ARE ON ROADS
                                 OF CHINA as of Jun.
                                         2018!
                                    Data Source: Traffic
                                   Management Bureau,
                                  Ministry of Public Security
CHINA EV INDUSTRY OVERVIEW 2017

                                                                      2,000
                                                                                                                    FAST
                                                                                                                   GROWTH
China EV Annual Production Volume
(thousand units)
Including BEV and PHEV                                      1,560

                                                  1,200                             Passenger BEV                             Passenger PHEV
                                         51%
                                                                                    Commercial BEV                            Commercial PHEV
                                 54%
                                         794                                                    Commercial
                         36%                                                                      PHEV
                                                                                         Commercial 2%
                                 517
                                                                                            BEV
                       379                                                                  24%

                                                                                                                                       Passenger
                84                                                                    Passenger                                           BEV
      18                                                                                PHEV                                              60%
                                                                                         14%
    2013       2014    2015     2016     2017     2018E    2019E     2020E

       Passenger BEV   Passenger PHEV   Commercial BEV    Commercial PHEV

 Source: CAAM, MIIT                                                           Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
VEHICLES & EV PRODUCTION ROADMAP
PLANNED BY CHINA GOVERNMENT IN 2016
                                                       Year 2030

                                Year 2025

                                                          * 38,000,000
      Year 2020
                                * 35,000,000              UNITS OF VEHICLES
                                UNITS OF VEHICLES         * INCL. NEV 40-50%
                                * INCL. NEV 15-20%         UP TO 19,000,000 UNITS

        * 30,000,000            UP TO 7,000,00 UNITS
        UNITS OF VEHICLES
        * INCL. NEV 7-10%
                                                       DATA SOURCE: SAE-CHINA
        UP TO 3,000,000 UNITS
 14
                                                         Fronius International GmbH / Umesh / E-Mobility / Nov 2017- v03
CHINA EV INDUSTRY SWOT ANALYSIS

                          Strength                                                   Weakness
 / Government pushing                                   / Lack of core technology
 / Natural resources                                    / Inadequate infrastructure
 / Developed talent pool and cash pool for investment   / Capability of resource integration

                       Opportunity                                                          Threat
 / Increasing oil price                                 / Immature EV models VS mature traditional car models
 / Commitment to reduce emission                        / Still high manufacturing costs
 / Huge domestic market                                 / Battery mileage range and safety

 15
                                                                         Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
CHINA EV BUSINESS ENVIRONMENT – POSITIVE SIDE
                                                          2. Sufficient electric grid > 6,500 TWh in 2017
 1. Rich raw material resources of making EV
                                                          But ~70% is generated from coal now
       Lithium Reserves          Neodymium Reserves
                                                                7,000

                 20%                                            6,000

                                                          TWh
                                  51%          49%              5,000

         80%                                                    4,000
                                                                          2012          2013              2014                2015               2016               2017

       China   Rest of world      China   Rest of world                 Gross electricity production                      Gross electricity consumption

3. Huge market and diversified customers demands          4.Government policies to motivate OEMs to build EV
                                                          and consumers to buy EV

  16
                                                                                       Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
CHINA EV BUSINESS ENVIRONMENT – NEGATIVE SIDE
1. Increasing raw material cost and labor cost, low   2. Government subsidies is still the main driving force of
RoI at the initial stage of making small-volume EV    selling / buying EV – how come once it is lower and
caused higher cost of EV.                             cancelled till 2020

 3. Consumers’ confidence of buying and driving EV        4. Safety issues of Li-ion batteries
  – safety, mileage, charging, maintenance etc..

  17
                                                                         Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
CHINESE GOVERNMENT POLICY SUPPORT

            Production                                Purchase                                                                 Usage

/ China has set the target of having 5   / Exempt NEVs from 10% purchase tax                    / Free NEV license plate
  million NEVs on the road by 2020       / Fiscal subsidies: the national and local             / No traffic restriction
  according to the 13th five year plan     governments had spent about 100                      / Preferential parking policies
/ “Dual Credit” policy to push             billion RMB on NEV subsidies in 2016                 / 4.8 million charging poles will be built
  automakers to expand NEV production      and 2017                                               by 2020
/ Fiscal support for NEV R&D projects:   / Promote NEV taxi and NEV bus
  0.9 billion RMB in 2018                / At least 50% of government cars
                                           should be NEVs by 2020

18
                                                                                      Fronius International GmbH / first name last name / Titel of presentation / xx.xx.20xx - v02
ARE WE READY TO ADOPT THE EV BUSINESS?

Technology     Car Body             Grid and            Infrastructure
               Battery Management
                                    Charging Stations
               System

              Production Standard   industry Alliance

   Industry   Quality Standard      R&D and Operation
                                    talents
                                                        Skilled
  Standard                                              Resources
KEY FACTORS - CHINA EV DEVELOPMENT ROADMAP
                         New Material and Light-Weighting
                         • HSS / Al / Mg / Carbon Fibre
                         • Forming / Joining technology / Structure
                         • Material cost & fabrication cost

                  2020                           2025                            2030
Weight Reduction
compared with that 10% lower                     20% lower                       35% lower
of 2015

                                                 Third generation automotive
High Strength Steel >600MPa: 50% per car                                         > 2000MPa used
                                                 steel: 30%

Aluminum          >190kg / car                   250kg / car                     350kg / car

Magnesium         >15kg / car                    > 25kg / car                    >45kg / car
Carbon fibre
                  Used with certain weight
reinforced                                       Weight > 2% per car             Weight > 5%
                  Cost down by 50% compared with
composite                                        Further cost down by 50%        Further cost down by 50%
                  that of 2015

   20

                                                                               DATA SOURCE: SAE-CHINA
COMPLETE LIGHT WEIGHT BODY & CHASSIS SYSTEM

   In order to increase
   the efficiency of the
  Vehicle, the weight of
   the Body need to be
         reduced.          How ?
    New Materials like
    Aluminium & High
  strength steel will be
       more in use
KEY FACTORS - CHINA EV DEVELOPMENT ROADMAP
                               Power Battery
                               • Energy density / Reliability / Mileage range / Life
                               • Joining technology for battery pack
                               • Cost per Wh

                     Energy Density of Cell                                                   Target of Mileage Range
                           (Wh/kg)                                                                      (km)
        600                                                                          600
                                                 500                                                                     500
        500                                                                          500
                                  400                                                                      400

                                                                  KM of one charge
        400    350                                                                   400
                                                       300                                  300
Wh/kg

        300                             250                                          300
                     200
        200                                                                          200

        100                                                                          100

         0                                                                             0
                 Y2020             Y2025          Y2030                                    Y2020          Y2025         Y2030
                                                                                                        坐标轴标题
                            BEV    PHEV

  22
              It was ≥110Wh/kg as of July 2016                                                      DATA SOURCE: SAE-CHINA
NEWER COMPONENTS IN PLACE

      Battery Box
    Manufacturing
    requires Light
  Weighting with the
  supreme quality to
  achieve the reliable
     performance
KEY FACTORS - CHINA EV DEVELOPMENT ROADMAP
                              Charging Infrastructure
                              • Charging Rate
                              • Convenience and Availability of charging stations
                              • Standardization of charging piles

                    Growth target of Charging Infrastructure
                 90,000,000
                                                                                                                          80,000,000
                 80,000,000

                 70,000,000

                 60,000,000
      Pieces

                 50,000,000

                 40,000,000

                 30,000,000
                                                                                                   20,000,000
                 20,000,000

                 10,000,000                                             5,000,000
                                   3,600 57,000                12,000                         36,000                 48,000
                         -
                                     Y2015                        Y2020                          Y2025                  Y2030
     No.of Charging Stations          3,600                       12,000                         36,000                 48,000
     No.of Charging Piles            57,000                     5,000,000                      20,000,000             80,000,000
                                              No.of Charging Stations       No.of Charging Piles

24
                                                                                                                DATA SOURCE: SAE-CHINA
KEY FACTORS - CHINA EV DEVELOPMENT ROADMAP
         Fuel Cell Vehicles
         • Hydrogen cell technology
         • Production Target:
           •      5000pcs in Y2020,
             •    50,000pcs in Y2025,
               • 1,000,000pcs in Y2030

         Intelligent Connected Vehicles
         • Environment Perception /Obstacle Detection & Avoidance / Navigation Control /
           Information Communication / Path Plan / Passenger Safety / Human-machine
           Communication / Condition Monitoring / Accommodating & Management

         Sales Channels
         ••     Brand Name Promotion
          •     Experience Center + Direct Sales? Online Sales? Traditional 4S Shop?
          ••    Environmental   awareness
                Geography Coverage    and Technology
                                           Convenience?/ Intelligent Decision-Making Technology /
           ••   Big
                HowDATA    Technology
                      to make  4S Shop of certain brand survive when EV Population is small?
            •   Pilotless Drive Technology
25
Summary:

Making a car is easy
Making a good car is difficult
Making good cars constantly is very difficult

EV, is even more…
All information is without guarantee in spite of careful editing - liability excluded.
Intellectual property and copyright: all rights reserved. Copyright law and other laws protecting intellectual property apply to the not otherwise marked content of this presentation respectively documents (texts, pictures, graphics,
animations etc.). It is not permitted to use, copy or alter the content of this presentation for private or commercial purposes without express authorisation from Fronius.
You can also read