THE ULTIMATE SOCIAL PLATFORM FOR CHARITABLE GIVING - INLIEU
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The ultimate social platform for charitable giving
MEDIA KIT
Our mission is to
inspire people
to give donations
in lieu of material
gifts.
Give good over goods.
2
A woman on a
A fierce female and serial
mission to change entrepreneur, Kathy Terry has
the world. been making waves since starting
her first business over 20 years
ago. In 2005 she co-founded
P.Terry’s Burger Stand with her
husband Patrick and quickly
established its presence as a
socially and health-conscious fast
food alternative. Kathy and Patrick
have a heart for philanthropy, and
giving back has always been a
core principle of the Terry’s
business model.But Kathy didn’t
stop there- Her goal is simple- to
make it easier for people to make
the world a better place.
3
Every year billions
of dollars are
wasted on
“obligatory” gifts.
$3.8T
gifting market
is failing its customers
So many of our gifts are: every year.
wasteful.
impersonal. $70+ billion of Holiday gifts are returned every year.
unnecessary.
$45 billion is sitting on unused gift cards.
5 billion lbs of gifts ends up in landfills.
4 million lbs of wrapping paper ends up in landfills.
Source: Bain & Company, First Data, National Retail Federation, Tower Group, CEB,Market Watch, Finder, Wired. 4
inLieu was started
Give to your
by asking the friends’ favorite
Enter amount & Secure Payment See Activity
message (Stored) Feed
cause
question…
“what if there was
a better way to
gift?”
5
With inLieu we are
creating the future
of impactful and
viral giving.
8 inLieu’s = $240 = 82 meals
6
Nonprofits love Checkout our users and their favorite Nonprofits
inLieu…they gain
visibility with new
donors and stay top
of mind with
existing donors.
“inLieu is giving us a new channel to engage donors, spread the word and stay top of mind!
When our donors “host a party” for us or list us as a favorite charity, it spreads the word and
results in gifts. And when our donors InLieu others and their favorite charities, it raises the
tide for everyone!...”
-SAFE
7
inLieu is the first
platform with a
patent pending
technology that Mobile Social Messaging Community Money towards
Interface Capabilities impact
combines a social-
network, a
messaging system
and a secure way to
donate.
8
Our goal is to
become the The inLieu Difference
ultimate platform ● IMPACT - redirecting material gifts to registered 501c3s
● CONVENIENCE - give/donate from anywhere, anytime, any amount
for charitable (access to 1.6 million nonprofits through API w/ GuideStar)
● VIRALITY - creating a social network of givers
donating and those ● ACCESS - free to download | Android and iOS | no minimum | low fee
who want to give structure (cc 2.2% + .$30 and $1 flat admin fee)
● PRIVACY - users can be private, gift amounts are not disclosed to
with purpose. recipient or displayed in activity feed, & individuals can give to nonprofits
anonymously
● FLEXIBILITY - ability to donate small or large gifts ($2 minimum
donation) on mobile or desktop.
● EFFICIENT- we keep track of all transaction history with one receipt at
year end
● ENERGIZE - users can create events to ask friends/families to donate to
a specific cause
9
See what our
current users
have to say
about us. Sarah Paulson
Carmine Salvucci Carol Gorman
“I have used it for birthday gifts, in “Thus far, I have used inLieu for
“The inLieu app is the coolest way to do memory of a friend’s mother, as a thank birthdays, Mother’s Day, thank yous,
good. Let’s do good people.” you for dinner, to celebrate a friend’s loss of a pet, thinking of you or
retirement…all sorts of great reasons hostess gift, but the possibilities
to surprise someone with an InLieu gift.” are endless!’
Whitney Wolfe Herd Sarah Loconto Brooklyn Decker
Whitney’s Holiday Gift Guide: “gift a “I love to use this as a replacement for a “inLieu is the most sustainable gifting
donation directly using @giveinleiu!” “Thank You” gift, gifts in memory of option.”
someone and for on-the-spot charitable
needs that I hear about in the news. It’s so
easy and convenient to use that I can come
across some need in the news and have a
donation made in a matter of minutes.” 10And see what
the press has to “You Can Win Tickets to
Fashion Week by Donating
The Easiest Way To Send
A "Gift" To Baby Sussex &
“Why Leading With
Compassion is Good
to Your Favorite Donate To A Worthy
say. Designer’s Charity of Cause
for Business”
Choice.”
“Built In Austin’s 50 “Create & Cultivate 100: “P.Terry’s Co-founder
Startups to Watch in STEM & Finance: Kathy Kathy Terry fills an
2019” Terry.” unmet need with her
new app, inLieu.”
“How to Say No & Not “Giving a meaningful gift “While helping her husband
Overcommit Yourself is only a click away, to launch Taco Ranch, Kathy
During the Holidays.” Thanks to one Austin found the time to start a new
Entrepreneur.” career as an app developer.”
“New “inLieu” app: “inLieu named BEST “15 great Holiday Gifts
Don’t Bring a Gift, Give GIFT in Austin under $25 for 2018.”
one!” Monthly’s Best of
Austin Issue.” 11Thank you.
12You can also read
