TomTom Traffic premium content for a fast, safe and eco-friendly journey - Ralf-Peter Schäfer Fellow & VP Traffic and Travel Information Product ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
TomTom Traffic
premium content for a fast, safe and eco-friendly journey
Ralf-Peter Schäfer
Fellow & VP Traffic and Travel Information Product Unit
ralf-peter.schaefer@tomtom.com
1
Copyrights: TomTom International BV 2014
A B
2
2
DRIVERS WANT TO BE INFORMED… 3 Copyright - Disclaimer - TomTom 2013
DRIVERS WANT TO FEEL SAFE AND IN CONTROL…
THE EXPERIENCE SHOULD REASSURE
4 Copyright - Disclaimer - TomTom 2013
NOT WASTING TIME… 5 Copyright - Disclaimer - TomTom 2013
ENJOY DRIVING…
Huge investment and
maintenance costs to
detect traffic information
Typically every 2 km a
loop required to get
precise real-time traffic
infos
Can we do better?
7
Change 8
Community of 350M+ connected users
TomTom Traffic Data Sources • Range of high-quality real-time data sources
TomTom Congestion Index Europe
• Traveltime delays compared to free flow situation
http://www.tomtom.com/congestionindex
11TomTom Traffic
How to create reliable traffic information
SOURCES FUSION DISTRIBUTION
Range and Volume of high- Data fusion engine achieves Updated every 30
quality data sources including highest accuracy with precise seconds on server and
our own PNDs road coverage delivered over IP every
1-2 min
Fleet GPS
probes
TomTom Business
Solutions & 3rd party fleets
GPS probes
TomTom PND’s, in-dash
devices, smartphone users
Historic
predictive
traffic data
over 85 million units
Journalistic
data 12.05.2014 8:00am
from government and
other sources per countryLocation Referencing
TMC table and/or OpenLR
RDS-TMC Location referencing
Location referencing based on TMC table
based on TMC table plus OpenLR
13Traffic Situation 13.05.2014 8:35am
14TomTom Traffic
Detection of jam tails for a safety warning in the navigation unit
• Over 35% of drivers have admitted to experiencing
an accident caused by sudden or unexpected traffic
holdups
• Jam ahead warning messages in traffic output can be
used to create these safety messages with great
accuracy
15
© 2013 TomTom. All Rights Reserved.Delivery Channels
Connectivity options
Option Pro Con
User’s phone • Two-way data path, low • Still roaming costs to user (in
(Bluetooth or latency Europe)
Wifi), • Does not require much • Often difficult for user to set up
user’s data adaptation of hardware, Bluetooth
subscription Bluetooth and USB often • Not supported on all phones
present.
• Globally scalable
Built-in modem • Two-way data path, low • OEM/HW supplier needs to
(GPRS or 3G), latency integrate modem in hardware
with dedicated • Same options for SIM as design
data External modem – • Roaming charges in EUR but
subscription supplied by user, OEM, decreasing also driven by EC
(SIM) or HW supplier upcoming lawDelivery Channels
Connectivity options - continued
Option Pro Con
RDS • Standard, many device in • Limited bandwidth and not tailored
(analog radio the market to user, so traffic info very limited
broadcast) • Low radio license cost • Higher latency in receiving info
(broadcast over FM • Difficult to achieve national
frequencies) coverage; international impossible
• One to many broadcast with • No per-user billing possible
lower server load and costs • One-way, no return channel
DAB(+) • High bandwidth channel • Still limited European coverage
(digital radio • One to many broadcast with • compatibility
broadcast) lower server load and costs; • No personalisation (hybrid
HD Radio load-independent connectivity needed)
• One-way, no return channel
Continued on next slide…
• Identified weaknesses must be
eliminatedDelivery Protocols
Three message encoding options: TMC Alert-C, TPEG-TEC and TomTom LIVE
TMC AlertC codes TPEG-XXX messages TomTom LIVE services
• Limited to Alert-C • TPEG-TEC, TFP, • Proprietary forma
event codes for WEA, FPI, PKI, SC .. • Bandwidth-efficient
traffic jams encoding and protocol
• Choice of location
• Uses TMC and OpenLR
• Limited to TMC table referencing,
location referencing • LIVE services bundle
including TMC and
(traffic, weather, fuel
OpenLR prices, speedcam)
• Limited to Traffic
service
18The TomTom Traffic Manifesto
http://www.tomtom.com/trafficmanifesto
If 10% of the road drivers use TomTom Traffic
guided navigation in conurbations there is a
1. Individual journey time reduction for
informed users by up to 15%
2. A collective journey time reduction for ALL
by up to 5%
19How to estimate the journey time reduction
claims in the TomTom Manifesto?
Use of traffic modelling and simulation in a simplified road network
Assume a share of equipped navigation users (e.g. traffic guided drivers)
Assume high acceptance rate for detour choices when approaching a traffic jam!
Results from simulation below for medium and high traffic flow
Source: F. Leurent, T. Nguyen, TRB 2010.
10% 10%
20Dynamic Navigation for personal and collective benefits
24 Hour Time Lapse – NYC
215 day historical– NYC
31 minutes 16 minutes 9 minutes 18 minutes 4 minutes
Monday
Time Saved:
Tuesday Wednesday Thursday Friday
1 Hour, 18 Minutes
22Summary • TomTom Traffic with coverage in the whole raod network thanks to OpenLR • TomTom Traffic live in 34+ countries globally • Support wide range of standards (incl. TMC, TPEG, OpenLR) • Preferred delivery channel by TomTom - Traffic over IP (feedback loop included, fast, personalization) • Digital Radio channel supported by TomTom via partners (ClearChannel-US, MediaMobile-DE) • Premium traffic services adds value in various areas (traffic information, traffic management, traffic planning, saftety application,..)
Freedom to Move (FAST, INFORMED and SAFE)
A B
THANK YOU
ralf-peter.schaefer@tomtom.com
24You can also read
