THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE

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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
— F E B R UA RY 2 02 0 —

                                                                        WHO IS STEVE
                                                                        GROVE? GOOGLE IT

                                                                        NON-COMPETES
                THE WHO, WHAT, AND WHERE OF MINNESOTA’S                 UNDER FIRE
                DIGITAL INNOVATION FOR THE NEW DECADE

     Scott Burns
     St. Paul startup guru
     and mentor

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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
TABLE OF CONTENTS

              February 2 0 2 0

                                                                                                                                                                                                                                                                                                14

                                                                                                                                                                                                                                                                   COMMENTARY
                                                                                   18                                                                               22                                                                                 37          5 | Editor’s Note
                                                                                                                                                                                                                                                                   Allison Kaplan
                                                                                                                                                                                                                                                                   It’s time for Minnesota to
                                                                                                                                                                                                                                                                   innovate on the business
                                                                                                                                                                                                                                                                   side of health care.
              F E AT URE S                                                                                                                                                    TRE ND I NG
                                                                                                                                                                              & SPEC I A L COV E RAGE                                                              12 | Planting Seeds
              18 | Q&A: Steve Grove: Minnesota’s Economic Development Czar                                                                                                                                                                                         Rajiv Tandon
              The former Google exec explores the challenging realities of growing the state’s                                                                                33 | Technology | 24/7 Cyber Defense                                                 The path forward in
              startup and innovation economy. By Burl Gilyard                                                                                                                 After entering the digital age, businesses                                           Minnesota for nurturing
                                                                                                                                                                              need to continuously guard against                                                   emerging technologies.
              22 | Tech 20                                                                                                                                                    cybersecurity attacks and identify new
              The who, what, and where of Minnesota’s digital innovation for the new decade.                                                                                  and better strategies to keep hackers at                                             14 | Performing
              By Tess Allen, Burl Gilyard, Allison Kaplan, Dan Niepow, and Amanda Ostuni                                                                                      bay. By Gene Rebeck                                                                  Philanthropy
                                                                                                                                                                                                                                                                   Sarah Lutman
                                                                                                                                                                              37 | Banking | Building Community                                                    Nonprofits are helping
                                                                                                                                                                              Through Strategic Philanthropy                                                       young people learn to
                                                                                                                                                                              Minnesota banks are targeting grants for                                             code and access good
                                                                                                                                                                              housing, job training, financial literacy,                                           jobs.
                                                                                                                                                                              and other pressing needs to make a
              STARTERS | 6–10                                                                                                                                                 difference in communities. By Liz Fedor                                              15 | Working It
                                                                                                                                                                                                                                                                   Linda L. Holstein
              Flush with Controversy | Inside                                                                                                                                 43 | Education | Educating NextGen                                                   Why written performance
              Minneapolis’ new 100 Restrooms                                                                                                                                  Health Professionals                                                                 reviews at work are still a
              initiative.                                                                                                                                                     Minnesota’s health care education                                                    good idea.
                                                                                                                                                                              programs are evolving to meet changing
              The Fine Print | Walker Art Center                                                                                                                              state- and community-based patient                                                   16 | Plattitudes
              reveals the art of nonprofit finance.                                                                                                                           needs. By Gene Rebeck                                                                Adam Platt
                                                                                                                                                                                                                                                                   A new book chronicles the
              Beet to Death | Minnesota’s 2019 sugar                                                                                                                                                                                                               heyday and decline of the
              beet harvest left scars on more than                                                                                                                                                                                                                 Twin Cities tavern.
              the land.
                                                                                                                                                                                                                                                                   48 | Open Letter
              Backlash Against Non-Competes | Is                                                                                                                                                                                                                   Vance Opperman
              Minnesota getting ready to restrict their                                                                                                                                                                                                            The proposed wealth tax
              applicability?                                                                                                                                                                                                                                       is prismatically bad from
                                                                                                                                                                                                                                                             11    any angle.
              Minnesota Orchestra Finances:
              Moderato | It’s great at fundraising
              for everything except its performance
              schedule.
                                                                                                                                                                                A MPE D UP | 11
              Verified | Products and services that
              enhance the work and lives of local                                                                                                                               Bringing Business Success to Market
                                                                                                                                                                      6
              professionals.                                                                                                                                                    Two Minneapolis nonprofits created
                                                                                                                                                                                The New Market, a series of pop-
              Networked | Top networking                                                                                                                                        up vendor markets for black-owned                                                 cover photo by
              opportunities for February.                                                                                                                                       businesses.                                                                       Travis Anderson

                   TWIN CITIES BUSINESS, Vol. 27, No. 6 © 2020 MSP Communications. The opinions of columnists are their own. Unsolicited manuscripts or artwork will not be returned unless accompanied by a self-addressed, stamped envelope.
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              2   TWIN CITIES BUSINESS | FEBRUARY 2020

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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
EDITOR’S NOTE

              The Health                                                                   ur Tech 20 list for 2020
                                                                                           includes a local startup that
                                                                                                                             services in the same way that Netflix and Amazon have
                                                                                                                             transformed entertainment and retail.”

              of Tech                                                                      can produce human neurons
                                                                                           in a week, and another that
                                                                                                                                   The special seminar is open to elite undergradu-
                                                                                                                             ate Aquinas Scholars—most of whom aren’t premed.
                                                                                          has created a blood test to        “These students are going to go on to be movers and
              Now is the time for Minnesota
                                                                                         identify an individual’s specific   shakers in all fields,” McVea says. “We want them to
              to innovate on the business side
                                                                                      causes of obesity—the sorts            know that health care is an exciting, vital field where
              of health care.
                                                                                   of breakthroughs that boggle the          you can have a dramatic impact for the greater good.”
              By Allison Kaplan                                                mind (of this non-techie, at least)                 The class will include entrepreneurial guest lectur-
                                                            and reaffirm Minnesota’s standing as a leader in med             ers like Manova CEO Mark Addicks, and case studies
                                                            tech. But perhaps even more encouraging for our local            of local companies such as Minneapolis-based Carrot
                                                            market (often considered narrowly focused on medical             Health, a software platform that uses data to improve
                                                            device production) are developments related to the               health outcomes.
                                                            business of health care, such as Verata, a new platform                “We might feel like we’ve spent an inordinate
                                                            that uses artificial intelligence to cut through the red         amount of time working on health care. But the
                                                            tape of health insurance authorization. (Turn to page            focus has been on health insurance,” McVea says.
                                                            22 for the complete Tech 20 list.)                               “People are hungry for real progress.”
                                                                  The health care business has been slower to inno-                Minnesota has all the necessary players,
                                                            vate than other industries such as finance. Maybe that’s         McLaughlin says, listing off Mayo Clinic, United
                                                            because the focus is on lifesaving treatments (a good            Health Group (the largest U.S. health insurer), pio-
                                                            thing, to be sure) or because of the complexities of in-         neering companies such as Medtronic, and initiatives
                                                            surance and data privacy. There’s a growing sense among          like Destination Medical Center, which is pumping
                                                            entrepreneurs that the business side of health care is ripe      $5.6 billion into making Rochester a world-class city
                                                            for disruption. Minnesota’s role in that evolution could         for health-related innovation. And, of course, there’s
                                                            strengthen our broader influence in the startup world.           Medical Alley, the organizing force for health-related
                                                                  That drive to keep Minnesota an epicenter of               businesses in Minnesota.
                                                            medical innovation is at the heart of the Manova                       “What health care employers are really challenged
                                                            Global Health Summit. The second annual conference               with is workforce,” McLaughlin says. “It’s not that we
                                                            last fall emphasized trends in wellness, aging, and busi-        don’t have the talent or great companies, it’s that we
                                                            ness. I had the privilege of moderating the conversa-            need more skilled labor.” That’s a sentiment we heard
                                                            tion “What’s the ‘Venmo’ of Health?” Revel Health                repeatedly while reporting this issue’s features. “Minne-
                                                            CEO Jeff Fritz and U.S. Bank’s executive vice president          sota is fighting with every other state for their work-
                                                                                                   and chief innova-         force of the future (and of now),” says Chris Schad,
                                                                                                   tion officer Dominic      director of business development for Destination
                    These students are going to go on to be movers                                 Venturo discussed         Medical Center’s Discovery Square, a new business hub
                                                                                                   opportunities for         for health innovation. “The state can be an attractor to
              and shakers in all fields. We want them to know that innovation around                                         land those folks by emphasizing quality of life and cost
                                                                                                   medical forms and         of living, as well as the density of tech firms here that
              health care is an exciting, vital field where you can                                secure data, as well as   offer a ‘safety net’ of sorts.” In our Q&A feature (page
                                                                                                   new online tools that     18), Steve Grove, director of the state’s Department of
              have a dramatic impact for the greater good.                                         could be used for         Employment and Economic Development (DEED),
                                                                                                   diagnosis, and how        talks about creative solutions to the labor shortage.
                         —John McVea, associate professor, University of St. Thomas                tech can promote                We hope a list like the Tech 20 is one more way to
                                                                                                   healthy living.           highlight for the next generation of innovators, pro-
                                                                                                        This month,          grammers, clinicians, and scientists how many exciting
                                                            the University of St. Thomas will debut a new class on           developments are taking shape in Minnesota. That’s
                                                            the digital transformation of health care. Don’t think           especially true in the health sector.
                                                            “robot doctors,” says John McVea, an associate profes-                 McVea says it best: “We’ve got to make sure our
                                                            sor at the Schulze School of Entrepreneurship, who is            brightest and best see health care as an exciting op-
                                                            co-teaching with Daniel McLaughlin, director of the              portunity where you can have a fulfilling career as an
                                                            Center for Innovation in the Business of Health Care at          innovator rather than a place to be in public adminis-
                                                            the Opus College of Business. “It’s about using technol-         tration. We need to make it an aspirational sector for
                                                            ogy to transform the way patients consume health                 future influencers.”

                                                                                                                                           FEBRUARY 2020 | TWIN CITIES BUSINESS      5

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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
02•2020   Edited by Adam Platt

             Flush with Controversy
             Inside Minneapolis’ new 100 Restrooms initiative.

             E
                         veryone has to       businesses, asking them       relatively simple,” says
                         use the bath-        to open their bathrooms       John Sweeney, owner of
                         room. And as         to noncustomers.              Hennepin Avenue’s Brave
                         homelessness              The initiative, though   New Workshop Comedy
             has increased in the region,     designed to serve visi-       Theatre. “I grew up on a
             so has public urination.         tors as well, has been        dairy farm, and if some-
             In October, following an         controversial, since the      thing needs to be done
             annual downtown cleanli-         downtown denizens with        and there’s a way to do it,     experiences of customers       involved, says Ben
             ness and safety percep-          the least access to a bath-   you get it done.”               who may have to wait to        Shardlow, director of
             tion survey, which ranked        room are homeless.                 Sweeney has opened         use it.                        urban design for DID and
             public urination a top issue,         “My basic premise        his restrooms to the pub-            But Sweeney believes      the Downtown Council.
             the Minneapolis Downtown         is that there are people      lic and allowed the city to     the only way to find a         “We’re using this as an
             Improvement District (DID)       who need to go to the         put a portable outside his      solution to any problem        opportunity to have a
             and the city introduced a        bathroom, which is            back door.                      is to experiment. “I don’t     dialogue that we feel has
             new multiyear initiative to                                         Sweeney understands        have the answer to the         been missing about the
             address the lack of acces-                                     that businesses have            homeless problem or the        topic, and we love hearing
             sible public restrooms.                                        concerns about liability.       bathroom problem or the        people’s concerns.”
                  Called 100 Restrooms                                      Anything that happens           crime problem, but I do             At 2019’s end, the
             and similar to projects in                                     in the restroom is the          know that if we just con-      DID did not have a solid
             cities like Austin, Texas,                                     responsibility of the busi-     tinue to only talk about it,   count of the number of
             the city is installing porta-                                  ness owner. Then there’s        nothing is ever going to       toilets open to the public
             ble restrooms throughout                                       the additional cost of          get done.”                     downtown.
             downtown; it also calls for                                    cleaning and stocking the            It’s a learning ex-                       —Tess Allen
             collaboration with private                                     bathroom, as well as the        perience for everyone

                                  THE FINE PRINT

                                       The Art of
                                Nonprofit Finance
                                                                       W        alker Art Center takes its role as a nonprofit seriously. In December, WAC released fi-
                                                                                nancials for its 2018–2019 fiscal year. Bottom line? Revenue and expenses were both
                                                                       $21 million, with a net profit of a mere $16,350—very close to no profit at all.

                                                                                                                                                                                SOURCE: WALKER ART CENTER ANNUAL REPORT
                                                                           Donations, WAC’s endowment draw, and its annual Avant Garden Gala fundraiser ac-
                                                                       counted for $16.2 million, 77 percent of all revenue. Less than 25 percent comes from muse-
                                                                                                                                                   um admissions and
                                                         Walker Art Center revenue | July 1, 2018–June 30, 2019                                    events like Rock the
                                                                                                                                                   Garden and Mini
                                                         Contributions                                              $8,348,664 (40 percent)
                                                                                                                                                   Golf (counted under
                                                         Endowment draw                                             $6,624,500 (31 percent)        “program earned
                                                         Program earned income                                      $2,583,158 (12 percent)        income”). But not
                                                         Museum admissions/shop/food/facility rental/other $2,226,975 (11 percent)                 to worry: WAC’s
                                                                                                                                                   endowment stands
                                                         Avant Garden Gala                                          $1,219,859 (6 percent)
                                                                                                                                                   at $224 million.
                                                         Total                                                      $21,003,156                           —Burl Gilyard

             6   TWIN CITIES BUSINESS | FEBRUARY 2020

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THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
Backlash Against
                                                                                                 Non-Competes
                                                                                                 Is Minnesota getting ready to restrict
                                                                                                 their applicability?

                                                                                                 P       eople don’t need to be economists to recog-
                                                                                                         nize that employees have more power to secure
                                                                                                 higher-paying jobs during a workforce shortage. But the
                                                                                                 widespread use of non-compete agreements is prevent-
                                                                                                 ing many Minnesota workers from moving to better
                                                                                                 positions with new employers.
                                                                                                       Employment law attorneys say there’s been a
                                                                                                 major increase in use of non-compete agreements, and
                                                                                                 they argue it’s simply wrong to prevent many catego-
                                                                                                 ries of workers, such as fast-food employees, from
                                                                                                 switching employers. “I’m not interested in hearing
                                                                                                 about the proprietary nature of how an employee puts
                                                                                                 the cheese on the lettuce,” quips Steven Andrew Smith,

             Beet to Death
             Minnesota’s 2019 sugar beet harvest
                                                                                                 an attorney with Nichols Kaster who has represented
                                                                                                 employees for 24 years.
                                                                                                       “It is in the interest of an employer to keep an em-
             left scars on more than the land.                                                   ployee who will not have any option except to work for
                                                                                                 this employer,” says Avner Ben-Ner, a professor in the
                                                                                                 department of work and organizations at the University

             M       ike Metzger has worked for the
                     Minn-Dak Farmers Cooperative
             for nearly 20 years, and he’s never
                                                                                                 of Minnesota’s Carlson School of Management. But “it
                                                                                                 is in the interest of the employer to have a mobile labor
                                                                                                 workforce in general, so they can get the employees
             seen a sugar beet harvest quite as                                                  they need.”
             bad as 2019’s.                                                                            When companies need to hire workers, it’s a major
                  Each year, farmers in the Red Riv-                                             complication when they are covered by non-compete
             er Valley along the Minnesota–North                                                 agreements. V. John Ella, an attorney with Trepanier
             Dakota border typically harvest about     Minnesota. All three major sugar beet     MacGillis Battina, says the overuse of non-compete
             28 tons of sugar beets per acre. In the   producers in Minnesota faced severe       agreements has spawned an “incipient reform move-
             most recent harvest, however, they        weather-related issues, Minn-Dak          ment.” Minnesota lacks a statute on non-competes,
             averaged about 22 tons per acre. For      Farmers Cooperative and American          but Ella says the state Legislature could tackle non-
             perspective, that means farmers lost      Crystal Sugar Co., both in the Red        compete legislation this session. California, for one, has
             about a third of their crop.              River Valley, and Renville-based          largely outlawed them.
                  Sugar beet farming is big busi-      Southern Minnesota Beet Sugar Co-               Minnesota Attorney General Keith Ellison, along
             ness in the Red River Valley, so a poor   operative (SMBSC).                        with 18 other attorneys general, urged the Federal
             crop can be devastating for the local          “I would say 2019 was the most       Trade Commission in November to use its power to
             economy. A 2012 study said the sugar      challenging harvest we’ve ever had        “classify abusive worker non-compete clauses as an
             beet industry is responsible for nearly   at this co-op,” says Todd Geselius,       unfair method of competition.” Bipartisan legislation
             19,000 jobs in the area, along with       SMBSC’s vice president of agriculture.    was introduced in the U.S. Senate in October that aims
             more than $1 billion in direct eco-       He estimates that farmers in his co-      to reduce the use of non-competes, which now affect
             nomic impact each year, according to      op harvested about 23 tons per acre       about 20 percent of American workers.
             North Dakota State University.            in 2019. That compares to an average            In particular, Ellison says non-competes often cover
                  Heavier-than-average rainfall        of about 26 in a typical year.            baristas, engineers, journalists, home health aides,
             hit the region in fall, which delayed          Area businesses felt the squeeze     physicians, and sandwich makers.
             harvesting. Freezing temps followed       quickly, Metzger says. “Farmers didn’t          Ella and Smith predict that the quickest reform may
             soon after, forcing many farmers to       spend the money they would [have]         be to exempt low-income workers from non-competes.
             leave crops in the ground.                in a normal year.”                        They also note that it makes more sense to use non-
                  “This was hands-down the worst            There have been wider effects on     disclosure agreements to protect intellectual property
             year we’ve had,” says Metzger, vice       the nation’s economy, too. In the U.S.,   and financial data, instead of requiring a broad swath
             president of agriculture and research     about half of domestic sugar comes        of employees to sign non-compete agreements. “There
             for Minn-Dak.                             from beets. Thus, last year, the coun-    are better ways to protect information than putting
                  The past year’s weather was          try imported more sugar than it has       somebody who was a mid-level sales manager on the
             unprecedented, says Mohamed Khan,         in nearly four decades. —Dan Niepow       shelf for two years,” Smith says. —Liz Fedor
             a professor and sugar beet special-
             ist with NDSU and the University of

                                                                                                                        FEBRUARY 2020 | TWIN CITIES BUSINESS   7

pg 6-10.indd 2                                                                                                                                                     1/7/20 9:53 AM
THE WHO, WHAT, AND WHERE OF MINNESOTA'S DIGITAL INNOVATION FOR THE NEW DECADE
Minnesota Orchestra
             Finances: Moderato
             It’s great at fundraising for everything except its performance schedule.

             T         he Minnesota
                       Orchestra just
                       wrapped up a
             $60 million capital cam-
             paign, topping its goal by
                                               steep 27 percent falloff.
                                               What happened?
                                                    The capital campaign
                                               called for $40 million to
                                               go to operations. But
                                                                                  Orchestra spokes-
                                                                             woman Gwen Pappas
                                                                             says that donors typi-
                                                                             cally want to support
                                                                             something specific.                 Still, the underlying        Orchestra is working on
             $10 million. In April the         despite the $60 million            Operating revenue        picture is that orchestra          plans to broaden its base
             orchestra finished paying         haul, only $20 million        for fiscal 2019 was           operations run substan-            of philanthropic support.
             off revenue bonds that            of contributions were         $9.6 million, a drop of       tially in the red, good year            “Developing sig-
             financed the $52 million          so designated. “It may        $2.1 million from the pre-    or bad.                            nificant new streams
             renovation of Orchestra           seem counterintuitive,        vious year. The decline             The national trends          of either earned or
             Hall. So far, so good.            but fiscal 2019 was a very    was anticipated because       are favorable for many             contributive revenue
                   But for the fiscal          strong year for orches-       the orchestra did not         orchestras. “The propor-           will take planning, and,
             year ending Aug. 31, the          tra fundraising, with our     make a major tour in          tion of orchestras report-         fortunately, the orchestra
             orchestra saw revenue of          total philanthropic giving    fiscal 2019. Venue rental     ing deficits has lowered           has a strong financial
             $26.7 million against ex-         reaching $26.3 million,”      fees had been up signifi-     since the 2009 Great               position, with a high net
             penses of $35.5 million;          says Michelle Miller Burns,   cantly in fiscal 2018 due     Recession, as orchestra            asset base and low debt
             the $8.8 million deficit          president and CEO.            to Super Bowl-related         finances generally follow          position, that allows us
             is its highest ever. Call it      “Our year-end result is       events. Pappas adds that      macro-economic trends,”            the time needed to ramp
             financial dissonance. Ze-         reflective of the fact that   the orchestra had no big      says Jesse Rosen, presi-           up these new opportuni-
             roing in on the numbers,          the majority of those         names like Yo-Yo Ma or        dent and CEO of the                ties.” —Burl Gilyard
             the orchestra’s annual            dollars were designated       Joshua Bell on the 2019       New York-based League
             report shows a $9.8 mil-          for the endowment over        calendar, as it had in        of American Orchestras.
             lion drop in revenue—a            operations.”                  previous years.                     Miller Burns says the

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pg 6-10.indd 3                                                                                                                                                             1/7/20 9:53 AM
BETSY HALL PHOTOGRAPHY

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                                                                                                        FEBRUARY 2020 | TWIN CITIES BUSINESS   9

pg 6-10.indd 4                                                                                                                             1/7/20 9:53 AM
NETWORKED
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                                                                                                                                                                           Saint Paul Chamber
                                                                                                            February 18                                                    Annual Meeting
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                                                                                                            women who want to start or expand a for-profit business.       leaders are expected
                                                                                                            The nonprofit will explain the services it has available for   to gather for the Saint
                                                                                                            entrepreneurs. Noon, free, Minneapolis Central Library,        Paul Area Chamber’s
                                                                                                            300 Nicollet Mall, 612-224-9540, womenventure.org              annual meeting. Travis
                                                                February 4                                                                                                 McCready, president and
                                                                Carlson                                      February 26                                                   CEO of Massachusetts
                                                                1st Tuesday                                  Food as Medicine                                              Life Sciences Center, will
                                            Joan T.A. Gabel,                                                 Dr. Elizabeth Klodas, chief medical officer                   be the keynote speaker.
                                            president of the                                                 and founder of Step One Foods, will                           5 p.m., $125 to $150,
                  University of Minnesota, will deliver the                                                  discuss her medical work and how it                           Saint Paul RiverCentre,
                  monthly 1st Tuesday speech, a program of                                                   motivated her to start a food company                         651-223-5000,
                  the Carlson School of Management. She                                                      that emphasizes health improvements                           saintpaulchamber.com
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        10       TWIN CITIES BUSINESS | FEBRUARY 2020

pg 6-10.indd 5                                                                                                                                                                                          1/7/20 9:53 AM
02•2020     By Tess Allen

               Bringing Business Success to Market
               Two Minneapolis nonprofits created The New Market,
               a series of pop-up vendor markets for black-owned businesses.

               N            ationwide, African
                            American buying
                            power has reached
               $1.2 trillion, a Nielsen study
               found. Yet, only two cents of
                                                  uses food as a way to build
                                                  health, community, economic,
                                                  and social change. Both have
                                                  been working for years, often
                                                  in collaboration, on a variety of
                                                                                                                                                            Entrepreneurs (top)
                                                                                                                                                            Kenny Jordan of Come
                                                                                                                                                            and Get It Food Trailer
                                                                                                                                                            and (bottom) Mykela
                                                                                                                                                            Jackson of Keiko’s
               every dollar a black American      projects that support and raise                                                                           Kitchen participate in
               spends goes to black-owned         awareness of black-owned busi-                                                                            The New Market.
               businesses. It’s even worse in     nesses in North Minneapolis.
               Minnesota: The latest avail-             Katie Myhre, Appetite for
               able data from the Minnesota       Change’s former food busi-                                                                                 businesses.” They even help
               Department of Employment           ness development manager,                                                                                  each other prep for pop-ups,
               and Economic Development in        came up with the idea for                                                                                  she says.
               2012 reports that the state had    The New Market.                                                                                                  That’s exactly the type of
               fewer than 20,000 black-owned            “It’s really hard for any                                                                            experience Myhre hoped the
               businesses in the entire state.    new business to launch into                                                                                venture would promote.
                     The New Market is            a market, regardless of who                                                                                      Myhre herself is no
               working to keep dollars            they are or where they come                                                                                longer closely involved with
               circulating in the black com-      from,” Myhre says. Resources                                                                               The New Market project; she’s
               munity. The organization           and networks for entrepre-          kets featuring black-owned        vendors at a discounted rate,        participating in the Finnova-
               holds pop-up markets selling       neurs are often fairly exclusive    businesses and facilitates a      NEON coaches the businesses          tion Lab startup accelerator
               goods of all kinds in various      and difficult to break into,        network of black entrepre-        in finance, marketing, and           with her other startup. Mean-
               locations around the city.         she adds. For minorities and        neurs, and she wondered if        other business topics.               while, Appetite for Change is
               The New Market comprises           certain communities, it can be      something similar might work            “[NEON] is really at the       planning to hire Alysha Price,
               only black-owned businesses,       even tougher.                       for North Minneapolis.            heart of this work, supporting       a black woman and nonprofit
               most of which are from North             Currently, North Min-               So last spring, Myhre ap-   those business owners and get-       founder. “[Price] reflects the
               Minneapolis, a neighbor-           neapolis early-stage businesses     plied for a grant from the City   ting them ready for the market       community a lot more than I
               hood with a nearly 50 percent      and/or those without brick-         of Minneapolis’ Great Streets     and beyond,” Myhre says.             do,” says Myhre, who is white.
               African American population.       and-mortar locations have to        Program. Great Streets gives                                           If this is about community,
               Yet, the neighborhood itself       take their businesses outside       money to nonprofits work-         If you build it...                   she says, then having someone
               has few independent vendor         the neighborhood in order to        ing to revitalize areas through   Julia Moturi has partici-            from the community in the
               markets; of the 29 farmers’        sell. That’s daunting, Myhre        business development.             pated in two The New Market          role is important.
               markets in Minneapolis, for        says, and not always possible.            The city granted $10,000    events so far. She credits                 The Appetite for Change
               example, only two are in           Plus, it takes the dollars out of   for The New Market concept.       NEON with helping her get            team hopes that The New
               North Minneapolis.                 the community.                            As of mid-December,         her health food business,            Market can eventually have
                     The New Market is a col-           “North Minneapolis has        The New Market had already        NYUM Plant Kitchen, off              a more permanent physical
               laboration between the North-      great businesses,” Myhre adds,      held three successful mar-        the ground by training her in        space. The group conducted a
               side Economic Opportunity          “but they’re just not getting       kets and was planning more.       business. But what she’s get-        feasibility study and is work-
               Network (NEON), a nonprofit        the same opportunities as           Participating vendors offer       ting out of The New Market           ing on a budget.
               working to expand economic         other businesses in other           everything from food to art,      itself is, perhaps, even greater.          “But we have to prove the
               development opportunities and      neighborhoods.”                     fashion to body products.               “The sense of commu-           concept first,” says Appetite
               build wealth among low- to                                                   While Appetite for          nity among all the different         for Change co-founder and
               moderate-income minority           Southern inspiration                Change helps facilitate the       businesses has just been really      executive director Michelle
               entrepreneurs in North Minne-      Myhre heard about the Village       physical markets and offers       beautiful,” Moturi says. “I          Horovitz. “We have to prove
               apolis, and Appetite for Change,   Market in Atlanta, which            its commercial kitchen space      feel like we’re all supporting       that if you build it, people
               a Minneapolis nonprofit that       curates huge vendor mar-            in North Minneapolis to food      each other to have successful        will come.”

                                                                                                                                                 FEBRUARY 2020 | TWIN CITIES BUSINESS     11

pg 11.indd 1                                                                                                                                                                                    1/7/20 9:54 AM
PLANTING SEEDS

               Next Technology Act

                                                                                                                                                                                              SOLID STATE: MINNESOTA’S HIGH TECH HISTORY | SEAGATE
               The path forward in Minnesota for nurturing emerging technologies.

               By Rajiv Tandon

               S           t. Paul-based Engineer-
                           ing Research Associates
                           helped create the modern
               computer industry after WWII. It
               preceded an explosion of innova-
                                                           views and recordings documenting
                                                           this period. The region’s “Medical
                                                           Alley” stands alongside Silicon Valley
                                                           as part of the Smithsonian National
                                                           Museum of American History’s
               tive companies in Minnesota. Their          “Places of Invention.” Yet, because
               impact around the world provided            medical devices were lumped with
               our solid economic foundation after         pharmaceuticals, our region was
               World War II.                               shortchanged well-deserved recogni-
                     Much of the work done here            tion in the broader tech community.
               was highly classified during the Cold             Besides computing and medical            Globally, businesses of all sizes      in our DNA. What we need is a broad
               War, so no one knew about it. Today,        devices, Minnesota is also the birth-    are facing, or about to face, major          cadre of personnel to be exposed
               most Minnesotans look to Silicon            place of innovations that created en-    disruptions due to automation. An            to and develop dexterity in these
               Valley as the only home of innovation       tirely new industries and changed the    industry expert panel identified seven       emerging technologies. Schools can
               and are blissfully ignorant that the        world. These include food processing,    emerging technologies. They are: ar-         broaden their STEM programs. Uni-
               Bay Area was merely building basic          retail, health care delivery, educationaltificial intelligence (AI), 3-D printing,    versities must offer quick certificate
               components when our state was the                                                                        augmented reality,       programs, on the model of software
               epicenter of high tech.                                                                                  blockchain, Internet     bootcamps, to train people in these
                     Local organizations want to cor-              Our future rides on emerging                         of Things, smart         specific technologies; we cannot wait
               rect this perception. The Lawshe                                                                         robots, and intel-       for comprehensive courses that are
               Memorial Museum (part of the                 technologies and a new generation ligent vehicles. Other                             outdated by the time they appear in
               Dakota County Historical Society)                                                                        sources have added       college catalogs.
               and the Charles Babbage Institute at         of pioneers to exploit them.                                deep learning, digital        We presently have a multitude
               the University of Minnesota are re-                                                                      wallets, next-gener-     of regional and statewide organiza-
               positories of the history of computer       technologies, and now 3-D printing.      ation DNA sequencing, and CRISPR             tions involved—with no single point
               technology in Minnesota. Recently,                I urge TPT to create comprehen-    for human therapeutics.                      of ownership. While this diversity is
               the Minnesota High Tech Association,        sive documentaries about these other           We need a concerted effort to          a source of strength, we need better
               in alliance with Twin Cities Public         native innovations. We need more         create an ecosystem that nurtures            coordination if we are to advance in
               Television, released a one-hour docu-       hoopla, in schools and other forums,     seeds in these specific areas and            these technologies.
               mentary that chronicles the history         to motivate the next generation to       grows them into seedlings. As we find             Unlike Silicon Valley, we are not a
               of Minnesota’s computer industry. It        inspired leadership. No need to be       opportunities/ideas at the intersec-         one-industry town—never were. Our
               highlights Minnesota’s leading role         modest; as Walt Whitman said, “If        tion/permutation/combination of              very broad set of competencies in a
               in the industry and its status as the       you done it, it ain’t bragging.”         these technologies, they can lead to         range of industries has been a source of
               birthplace of the high-speed, large-              Our future rides on emerging       even more radically new opportuni-           pride and vitality for the region. This is
               scale electronic digital computer.          technologies and a new generation of     ties. This provides the strategy for a       our strength and can be our ongoing
                     Minnesota was also the birth-         pioneers to exploit them. The devel-     continued explosion of innovative            edge. Seeds sprouted here can grow to
               place of the implantable cardiac pace-      opment or practical applications of      companies and rejuvenation of our            a global reach. This is the vision for the
               maker, invented in the 1950s. That          these technologies are still unrealized. economic engine.                             future of technology in Minnesota.
               invention spawned the world’s great-        They are emerging from obscurity               This need has prompted the
               est concentration of leading health         and can be a driver capable of chang-    state’s Department of Employment             Rajiv Tandon is executive director of
               technology companies beyond medi-           ing the status quo.                      and Economic Development and                 the Institute for Innovators and
               cal devices into biopharmaceutical,               In 2018’s Milken State Technol-    Gov. Tim Walz to commit to startups          Entrepreneurs and an advocate for
               diagnostics, and digital health. The        ogy and Science Index, Minnesota         focused on a selected set of these           the future of entrepreneurship in
               Bakken Museum and the Minnesota             slipped one spot to No. 8. It rated us   technologies (see Q&A, p. 18).               Minnesota. He facilitates peer groups
                                  Historical Society       21st, though, in risk captial and entre-       The real power of our legacy is        of Minnesota CEOs. He can be reached
                                  have preserved inter-    preneurshial infrastructure.             that we already have the technology          at rajiv@mn-iie.org.

               12   TWIN CITIES BUSINESS | FEBRUARY 2020

pg 12.indd 1                                                                                                                                                                              1/7/20 10:02 AM
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PERFORMING PHILANTHROPY

               Entering the Tech Pipeline                                                                                                          young people to learn to code: basic
                                                                                                                                                   digital literacy. As a society we now
                                                                                                                                                   realize that digital trickery allows
               Nonprofits are helping young people learn to code and access                                                                        hucksters, crooks, and foreign gov-
               good-paying jobs in the private sector.                                                                                             ernments to fool us with fake news,
                                                                                                                                                   altered images, and phishing schemes.
               By Sarah Lutman                                                                                                                     One of the best ways to foil these 21st
                                                                                                                                                   century ways of ripping us off is to
                                                                                                                                                   become ever more literate about how

               M               ost people can’t get
                               through a day without
                               interacting with numer-
               ous computing devices, whether
               they’re working, shopping, entertain-
                                                            workforce preparation skills training
                                                            for youths. Because it’s likely that
                                                            the young people you know are not
                                                            learning to code in school (with a few
                                                            exceptions), you will probably have
                                                                                                        development also are paying atten-
                                                                                                        tion to the need to build a robust tech
                                                                                                        workforce in the state, and they are
                                                                                                        providing programs to help give Min-
                                                                                                        nesota’s youth the skills to participate
                                                                                                                                                   digital devices work and how we can
                                                                                                                                                   be manipulated by them.
                                                                                                                                                         Nonprofits are rising to the oc-
                                                                                                                                                   casion on the digital literacy front as
                                                                                                                                                   well. A good place to start is the local
               ing themselves, tracking their health        to seek out extracurricular experi-         in this growing employment sector.         public library—many libraries offer
               and fitness, or going to class.              ences to be sure these skills are in your   For example, Advance IT Minnesota          free training, in structured classes or
                      All of our devices—and the            student’s tool kit.                         and Creating IT Futures are both           through online assistance from their
               worlds they unlock—have something                 The Minnesota High Tech                working to build career pathways           staff. The Saint Paul Neighborhood
               in common. It takes software to                                                                                                            Network (SPNN) is an excellent
               run them. Someone builds the                                                                                                               resource for media literacy and
               software, maintains it, and works                                                                                                          training, not only through links
               on keeping our machines run-                                                                                                               to the resources of other non-
               ning smoothly. And that means                                                                                                              profits that are detailed on its
               that there are increasing numbers                                                                                                          website, but also through a drop-
               of jobs in the tech sector.                                                                                                                in media lab, courses in media
                      In fact, Minnesota added just                                                                                                       production, and opportunities
               over 4,800 tech workers between                                                                                                            for young people to create media
               2017 and 2018, according to                                                                                                                projects for area nonprofits.
               Cyberstates 2019, a state-by-state                                                                                                               SPNN also sponsors CTEP,
               look at tech employment. Tech                                                                                                              the Community Technol-
               jobs now account for 8.2 percent                                                                                                           ogy Empowerment Project.
               of Minnesota employment. The                                                                                                               Its staff teaches digital literacy
               same report details the 73 percent                                                                                                         skills in neighborhood centers
               increase in the number of jobs                                                                                                             and workforce development
               in emerging technologies like                                                                                                              programs through funding from
               drones, artificial intelligence,                                                                                                           AmeriCorps.
                                                              Team Computer Glitz celebrated being in the top senior
               virtual and augmented reality,                                                                                                                   If you’ve been curious
                                                                division at Technovation [MN]’s annual Appapalooza
               and blockchain. According to the                                                                                                         about how a young person in
                                                              event in May. The team moved on to the semi-final round
               Minnesota High Tech Associa-                                                                                                             your life, or how your company,
                                                                    of the global Technovation Girls Competition.
               tion’s website, growth areas include                                                                                                     can be part of the solution to our
               computer system and cyberse-                                                                                                             state’s need for a next-generation
               curity analysts, software and web                                                                                                        workforce of diverse, creative
               developers, and network architects,          Association has a helpful listing of        for students in tech occupations,          tech workers, nonprofits can help.
               administrators, and support special-         youth opportunities in the educate          including programs collaborating           Whether you want to offer a child
               ists. Further, the median wage for tech      section of its website. There you can       with area employers who help provide       who likes to tinker the opportunity
               occupations is $79,924, or 75 percent        find links to organizations such as         the introduction to real-world tech        to try new skills or you’re looking
               higher than the median wage for other        CoderDojo Twin Cities, Technovation         careers. Genesys Works places high         for ways to build the pipeline of tech
               state occupations.                           [MN], and Code Savvy. All three of          school seniors as interns in Minnesota     workers for your business, ideas and
                      What are nonprofits doing to          these nonprofits recruit young people       companies. Specifically designed for       resources are just a click away.
               help prepare young people for tech-          of color and girls to their program-        underserved youth, Genesys’ track
               sector jobs? They’re offering an array       ming, helping to ensure that the new        record includes an impressive 100          Sarah Lutman is a St. Paul-based
               of recreational computing experienc-         generation of software developers is as     percent success rate for its graduates     independent consultant and writer
                                    es, software develop-   diverse as possible.                        entry into college.                        for clients in the cultural, media, and
                                    ment classes, and            Nonprofits addressing workforce              There is another reason for          philanthropic sectors.

               14   TWIN CITIES BUSINESS | FEBRUARY 2020

pg 14.indd 1                                                                                                                                                                                 1/7/20 10:01 AM
WORKING IT

               How Am I Doing?                                                                                                                                          to make differen-
                                                                                                                                                                        tial pay decisions
                                                                                                                                                                        without being
               Why written performance reviews at work are still a good idea.
                                                                                                                                                                        tied to assigned
                                                                                                                                                                        (“forced”) ratings.
               By Linda L. Holstein
                                                                                                                                                                              Employees
                                                                                                                                                                        themselves re-
                                                                                                                                                                        portedly prefer, by

                                                                                                                                                                                              UPI/ALAMY LIVE NEWS
               L          t. Col. Alexander Vindman,
                          a decorated Army officer
                          now famous for testifying
               in the Trump impeachment inquiry,
               probably never guessed how impor-
                                                               He had a bombshell document
                                                          hidden beneath his medals.
                                                               When it was President Trump’s
                                                          party’s turn to question, Rep. Jim
                                                          Jordan, R-Ohio, kindly thanked Col.
                                                                                                                                                                        a large margin, to
                                                                                                                                                                        be called “average”
                                                                                                                                                                        than to be rated
                                                                                                                                                                        a 3 on a 5-point
                                                                                                                                                                        scale, thus proving
                                                                                                     Lt. Col. Alexander Vindman
               tant his most recent job performance       Vindman for his service and sacrifice,                                                                        that they abhor
               review would be for his reputation         then pounced:                                                                                                 any forced rating
               outside the workplace.                          “Mr. Morrison, in his deposi-        got the “idea,” if they hadn’t already       system and resent the encouragement
                     As the leading expert on Ukraine     tion said, ‘I had concerns about Col.     noticed the full military dress Vind-        of internal competition.
               assigned to the National Security          Vindman’s judgment…Fiona Hill had         man chose to wear that day. Fiona                  One of the more traditional
               Council (NSC), Vindman was on the          raised concerns about Alex’s judgment.’   Hill’s later explanation under oath          companies that adopted a no-written-
               July 25 phone call between President       [Morrison was asked] Did anyone ever      confirmed that she found Vindman to          evaluation model is GE. Perhaps it was a
               Trump and Ukrainian President              bring concerns to you that they believe   be an excellent employee and that she        reaction to their former CEO, Jack Welch,
               Volodymyr Zelensky, which Trump            Col. Vindman may have leaked some-        had simply told her successor, Mor-          who saw only three types of employ-
               characterized as the “perfect phone        thing, Mr. Morrison replied, ‘yes.’ ”     rison, that Vindman’s slant was prob-        ees— outstanding, OK, and out the door.
               call” heard around the world.                   Jordan again summarized the          ably more “military than political,” as            His legacy, frightening to some
                     Vindman testified at a closed        “poor judgment” and “leaker” labels,      opposed to lacking in judgment.              (though not to his investors), encour-
               deposition before members of three         asking the witness, “Any idea why they          Performance appraisals are             aged a system where top talent was
               House of Representatives committees,       have those impressions, Col. Vindman?”    taking a beating in the American             visibly and consistently rewarded, and
               then again at a public House hear-              The witness pulled out his 2019      workplace. The entire review process,        struggling performers could see their
               ing in late November, recalling every      performance evaluation from his           described as a “rite of corporate kabu-      “numbers” as a clarion call to exit.
               excruciating detail surrounding that       then-supervisor, Fiona Hill. Hill’s       ki” by The Washington Post, has been               Defenders of traditional perfor-
               phone call and, more generally,                                                      criticized on various fronts, starting       mance management, more nuanced
               his service in the White House.                                                      with the problem of time. According          than Welch’s, argue that abandoning
                     Vindman had reported to Dr.            Performance                             to research service CEB (now a part of       the review process alienates top talent.
               Fiona Hill, senior director for Rus-                                                 Gartner, Inc., a global business advi-       Worse, an August survey by Gartner
               sia and Europe at the NSC for over      appraisals are taking                        sory service), the average manager in        found that employee engagement and
               a year, until she left in mid-2019.                                                  a 10,000-employee company reported           intent to stay actually declines when
               She was succeeded by fellow NSC         a beating in the American                    spending about 210 hours—close to            employees “doubt that pay is differen-
               staffer Tim Morrison, who held                                                       five weeks of work time—doing ap-            tiated by merit.” Even Welch, quoted
               the job for three months.               workplace.                                   praisals each year.                          in The Wall Street Journal several years
                     Hill and Morrison also                                                               Beyond the time-suck, crit-            ago, said that “as a manager, you owe
               gave closed-door depositions                                                         ics claim that reviewing individual          candor to your people.”
               and subsequent public testimony.           written description of her subordi-       performance from an employee’s past                Constant assessment and con-
               After Morrison was subpoenaed,             nate is of the sort rarely found in the   employment year (“tracking account-          sistent feedback after the completion
               he privately testified that “some” at      employment world: “Alex is a top          ability”) ignores the nature of the 21st     of every project is what “non-review”
               the NSC had questioned Vindman’s           1 percent military officer and the best   century workplace, particularly for          companies claim they can do for their
               “judgment,” as well as speculating that    Army officer I have worked with in        knowledge workers.                           employees. That’s a lot of talking for
               the colonel may have known about or        my 15 years of government service.              Traditional performance man-           some managers. Col. Vindman, for one,
               been responsible for “leaks.” Morri-       He is brilliant, unflappable, and         agement, in other words, does not ac-        was lucky his manager put it in writing.
               son’s deposition was released less than    exercises excellent judgment…exem-        count for an employee’s comfort with
               a week prior to Vindman’s televised        plary.” After reading the description,    rapid innovation, the need for agility,      Linda L. Holstein is a Minneapo-
               House testimony in November, but           Vindman paused, looked up over            and the ability to foresee and accept        lis writer, trial lawyer, and veteran
               Vindman was ready.                         his glasses at Rep. Jordan, and calmly    change. Finally, some companies that         employment law attorney. Holstein also
                                                          noted, “I think you get the idea.”        have abandoned formal reviews claim          mediates employment and business law
                                                               Those watching the live hearing      that managers now have the freedom           disputes (holsteinmediation.com).

                                                                                                                                               FEBRUARY 2020 | TWIN CITIES BUSINESS     15

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PLATTITUDES

                                                              Last Call
                                                              A new book chronicles the heyday and decline
                                                              of the Twin Cities tavern.

                                                              By Adam Platt
                     Successful growth is the product of

                                                              I
                     leadership, engineering, marketing,              didn’t grow up in a family     many long gone, a few still alive.
                   design, and product management. Twin               that frequented bars, so my    Their new book, Closing Time, is a
                                                                      image of a watering hole was   compendium of a few dozen short
                   Cities Business brings together leaders    the bar that Archie Bunker patron-     histories of those watering holes,
                  from start-up, small business, and middle   ized in All in the Family. If you’re   from Moby Dick’s to the legendary
                                                              of a similar vintage, you might        Matt’s Bar in south Minneapolis to
                     market companies to share growth         also reference the one run by Sam      the obscure Spot Bar on Randolph
                          strategies that have guided         Malone on the sitcom Cheers.           in St. Paul.
                                                                    Kelsey’s, the neighborhood             A bar is theoretically a good
                       their businesses through periods       tap Archie Bunker frequented,          business. Alcohol is a commodity
                         of expansion and innovation.         epitomized an urban tavern of          with a high retail markup, rarely
                                                              the post-Prohibition era. To me,       are expensive renovations or
                                                              Cheers was too bright, too con-        reconcepting something custom-
                              Tuesday, March 24               vivial, too much brass, too many       ers demand, and staffing require-
                             Metropolitan Ballroom            faux-Tiffany lamps. Too 1980s.         ments are modest. Food is an
                                                                    I’d like to tell you I outgrew   afterthought (except at Matt’s).
                                                              my upbringing and became a             But recent decades have not been
                                          AGENDA              tavern connoisseur, but that           kind to the neighborhood tap as
                                                              would be a lie. The notori-            an institution. Lindeke describes
                             2:45 pm | Registration           ous Moby Dick’s in downtown            them as marginal businesses.
                                                              Minneapolis was a favorite of                White flight and the move-
                             3:00 pm | Panel Discussion       my early colleagues at the Twin        ment of industrial jobs out of the
                                                              Cities Reader, but as a newly legal    core cities dealt a death blow to
                             4:30 pm | Networking Reception   drinker, I found it so frightening     bars like Kelsey’s and many old-
                                                              I didn’t enter a second time. I also   line taverns in the 1960s and ’70s.
                             6:00 pm | Event Concludes        hated cigarette smoke, so I mostly     Those that survived have had to
                                                              avoided bars until smoking was         contend with places like Cheers
                                                              banned in them nearly two de-          and now, the proprietary tap-
                                Register Today!               cades ago. At that
                                                              point my peak bar
                              tcbmag.com/events               years were past.                   The book doesn’t pander
                                                                    Some were
                                                              made of stronger             to the tiresome trend of aging
                                                              stuff—perhaps the
                                        SILVER SPONSOR        folks at the Min-            icons of the upper middle
                                                              nesota Historical
                                                              Society, who asked           class who use their occasional
                                                              local authors Bill
                                                              Lindeke and Andy             patronage of Liquor Lyle’s or
                                                              Sturdevant to tell
                                                              the stories of some          the CC Club to signal to their
                                                              of the region’s
                                                              legendary bars,              social media followers they’re
                                                                                      cool and still youthful.

             16   TWIN CITIES BUSINESS | FEBRUARY 2020

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SHUTTERSTOCK / GRACE WOOLSLAYER

                                                                                                             places,” says
                                                                                                             Sturdevant,
                                                                                                             especially
                                                                                                             neighbor-        Don’t miss your chance to network more than 800 local
                                                                                                             hood and
                                                                                                                               leaders at TCB’s annual Women in Leadership event.
                                                                                                             3.2 bars.
                                                                                                             “Like [for]     Best Buy’s trailblazing new CEO Corie Barry joins us for a
                                                                                                             record          conversation about seating more women in executive offices
                                                                                                             stores and      and on corporate boards. Are we making enough progress?
                                                                                                             bookstores,
                                                                                                             the con-            This is your opportunity to strategize, connect and
                                                                                                             veyor belt                   enjoy lunch with industry peers.
                                             room—bright, loud, serving only        of history has moved on.”
                                             house beers at a generous profit              Some have characterized
                                             margin. Eats are outsourced to         the book as a veneration of the
                                             food trucks. And don’t forget the      dive bar, which it is not. It doesn’t
                                             mixology trend, a labor-intensive      pander to the tiresome trend of
                                             approach to drinking that vener-       aging icons of the upper middle
                                             ates the new and fashionable at        class who use their occasional
                                             the expense of the tried and true.     patronage of Liquor Lyle’s or the
                                                   St. Paul stalwart O’Gara’s       CC Club to signal to their social
                                             closed so a residential develop-       media followers they’re cool and
                                             ment could be built on its site, but   still youthful. Most such spots did
                                             then declined to reopen, citing the    not merit a mention.
                                             city’s $15 minimum wage, general              “The dive concept is a mod-
                                             consumer trends, and the difficulty    ern conception,” Lindeke says, “a
                                             competing with taprooms that           created mythology,” Sturdevant
                                             make their own product rather          notes, a place people use to as-
                                                                                                                                                FEATURED SPEAKER
                                             than buying it from a distributor.     sociate themselves with a façade
                                                   There’s the decline of men
                                             congregating at bars as an evening
                                                                                    they’re trying to present to the
                                                                                    world.
                                                                                                                                          CORIE BARRY
                                             pastime. Imagine getting up from              The authors say St. Paul was                        CEO of Best Buy
                                             the dinner table and walking           always a friendlier town to bars; in
                                             to the neighborhood tap for a          the late 19th century, Minneapolis
                                             couple hours while your spouse         Mayor George Pillsbury’s war on                         Thursday, April 23
                                             does the dishes and puts the kids      intemperance and the restrictive                  Minneapolis Marriott City Center
                                             to bed.                                zoning codes he championed
                                                   “There was a huge density of     made it a tough place to run a                           Register Today!
                                             bars in town as late as the 1970s,”    tap. The city’s “liquor patrol”
                                             explains Lindeke. “Lake Street had     boundaries placed large swaths                         tcbmag.com/events
                                             [what seemed like] hundreds, and       of residential neighborhoods off-
                                             now there are, what, five?”            limits to bars, concentrating them
                                                   Pre-1980, the neighborhood       near downtown or in tiny clusters,                               PRESENTING PARTNER

                                             bar was a place where age, class,      such as Seward’s “hub of hell,”
                                             and even races mixed. “All walks       which is why there are huge tracts
                                             of life, really. You had a good        of south Minneapolis without a
                                             chance to talk to someone you’d        single place to drink.
                                             never otherwise meet,” Lindeke                The book is rich in vintage
                                             says. “Today that doesn’t much         photos and surprisingly dense                PLATINUM SPONSORS                          GOLD SPONSORS
                                             exist. In a brewery you never          with text—it’s for readers, rather
                                             talk to someone not like you. It       than a coffee table tome. Like a
                                             reinforces a lot of the trends of      neighborhood bar, it’s modest and
                                             compartmentalization in our            unpretentious, and it leaves you
                                             culture.”                              wondering: What price, progress?
                                                   One of the things that at-                                                                          SILVER SPONSOR

                                             tracted the authors to the project     Adam Platt is TCB’s
                                             was the opportunity to document        executive editor.
                                             a cultural era. “There’s an endan-
                                             gered quality to most of these

                                                                                                                                                          FEBRUARY 2020 | TWIN CITIES BUSINESS   17

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