THINK HARD SELTZER IS ON FIRE? YOU HAVEN'T SEEN ANYTHING YET
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Summer 2020 | V.109 THINK HARD SELTZER IS ON FIRE? YOU HAVEN’T SEEN ANYTHING YET Delivering Excellence Seasonals Rethinking Retail New Products Programs A L L A G A S H N AV I G AT E S A N E W E R A | S U M M E R S E L E C T I O N S | R E A D Y-T O - D R I N K C O C K TA I L S
Letter toTHE TRADE
Innovation and the New Normal In This
ISSUE
I
SINCERELY HOPE THAT YOU AND YOUR FAMILY ARE WELL.
My immediate family and my extended family of Origlio
employees have been very lucky. No one has had to battle
the virus, and the Wolf administration deemed the delivery of Delivering the
beer an essential service (I am knocking on wood even as I Taste of Excellence��������������� 1
write this).
As you know, when we sent you the spring edition of Heady Cover Story������������������������� 2
Times, the world was a different place. COVID-19 has turned
our world upside down in ways that you are all too familiar Feature������������������������������� 4
with. Someone said that the pandemic has affected our industry like Charles
Dickens’s A Tale of Two Cities. It is the best of times for most off-premise Brewer Highlight����������������� 6
accounts, but the worst of times for bars and restaurants.
Suds Beer & Wine Store������� 8
But hard times can bring out the best in people. Who hasn’t been moved by
the accounts of nurses and doctors pulling double shifts taking care of the The New Normal����������������� 9
sick? They then go home, undress in the garage and run to take a shower,
hoping they don’t infect a family member. Brewers – no strangers to innovation Bookshelf������������������������� 10
– are making much-needed sanitizers for front line workers. And charitable
donations to organizations established to provide financial assistance to Beer Rediscovered������������ 11
restaurant & bar workers, who have suffered financially disproportionately by
the need for social distancing, are needed. More on that later…
New Products������������������ 11
I hope you enjoy this new Heady Times format and the added content. It is
chosen to provide you with the information and selling stories designed to your New Packages����������������� 12
improve sales. We hope you find it useful and a good read.
Seasonal Selections���������� 15
There is light at the end of the tunnel. Some counties in Pennsylvania have
moved from red, shelter-in-place, to yellow, proceed with caution. Major
league sports are thinking up ways to rescue the season and the beaches &
Support Craft������������������� 17
boardwalks are open for business. Let’s hope that soon it will be “the best of
times” for everyone. In Demand����������������������� 20
Programs������������������������� 22
Sincerely, Rethinking Retail�������������� 29
Web ordering is now available to
all Origlio Beverage customers.
To place your beer order online,
Dominic Origlio
head to weborders.origlio.com
President
To receive weekly emails
of upcoming releases from
Origlio Beverage, please send
P.S. To assist the hard-working men and women who have lost their livelihoods your email address and the
due to the pandemic, Origlio is donating $40,000 to Hospitality Assistance name of your account to
Response of Pennsylvania (HARP). This fund provides emergency cash socialmedia@origlio.com
payments to front line hospitality workers. And recognizing that there can be
no return to normal without a vaccination, $10,000 will be given to the Penn
Center for Research on Corona Virus & Other Emerging Pathogens. Origlio
Beverage urges anyone who finds themselves in a position to make a donation
®
– whatever the amount – to a reputable charity dedicated to ending the
suffering caused by COVID-19.
Heady Times is published five times a year, courtesy
of Origlio Beverage.
DeliveringTHE TASTE OF EXCELLENCE
Origlio People Get The Job Done
Tara Fahringer
Off-premise Chain Sales Rep
How long have you been with Origlio Beverage? 5 and a half years.
What does your current job entail? I call on grocery and convenience
stores in Lehigh and Northampton County.
What do you like most about your job? The people. I love being part
of a team that works so well together behind the scenes and in the
office. And out in the market, getting to know each of my customers
has been such a great part of this job. I’ve been able to cultivate so
many great relationships in the office and in the market, it makes for an
enjoyable work environment each day.
What does it take to be a top-notch sales rep at Origlio Beverage?
Organization. The grocery and convenience segment is really taking off,
so that means the pace of the job increases as well. When you’re able
to stay organized it allows you to operate at a fast pace efficiently and
effectively so that each customer can still receive the best service we
If you could be anywhere, drinking any
can offer even with the growth in this sector.
beer, where would you be and what beer
What do you like to do when you’re not working? I love spending would be in your hand? I would be on a
time with my family, going for walks, having cookouts and just enjoying beach in Florida visiting my alma mater,
quality time together. We have a 7-month-old at home now so he keeps drinking a Truly Lemonade Seltzer in the
us busy in the best way! sand and sun!
Marnie McDonough
On-premise Sales Rep
How long have you been with Origlio Beverage? 2020 will be my 4th
year with Origlio.
What does your current job entail? Currently I call on restaurants and
taverns as an on-premise sales rep in Berks County.
What do you like most about your job? I love that every day is
different. Even though I see the same customers week to week, the
business is always changing. I love being on the go every day.
What does it take to be a top-notch sales rep at Origlio Beverage?
Consistently calling on your accounts and being the “go-to” person when
they have questions about their business. This helps build trust and long-
lasting relationships. I also try to keep myself very organized and take
lots of notes in between stops.
What do you like to do when you’re not working? In my free time I If you could be anywhere, drinking any
like to hang out with friends and family, while doing anything outside. beer, where would you be and what beer
I love running, hiking and going to see live music. With this new would be in your hand? I would be on the
“quarantine” life I am attempting to take up golf. beach drinking an ice-cold Corona Seltzer.
www.origlio.com HeadyTimes v.109 1
CoverSTORY
Think Hard Seltzer is on Fire? You Haven’t Seen Anything Yet
How a Niche Idea Became the Hottest Segment in Beer Overnight
Recent sales data confirms that the COVID-19
lockdown has consumers sheltering-in-place with
refrigerators full of trusted, longstanding beer brands.
The one exception is hard seltzer. These relative
newcomers are flying off the shelves.
To put it bluntly, hard seltzer is the future of the beer industry. A segment
that’s only four years old is now growing by leaps and bounds. Even
in these uncertain times, with the COVID-19 pandemic causing many
consumers to shop more cautiously and take fewer risks in the beer
aisle, hard seltzer is experiencing exponential growth. According to
Nielsen’s Vice President of Beverage Alcohol Practice, Danelle Kosmal, categories classified as beer. Nearly half of
from March through mid-April, hard seltzer has “accounted for 7.8% of Truly’s volume comes from females under 44
category dollars, up from 5% in pre-COVID time periods.” And believe it years old. “Right now, we feel pretty confident
or not, this is still just the beginning for hard seltzer. that we’re in a good place,” says Burwick.
Back in 2018 (which feels like decades ago) hard seltzer was a small, Constellation seltzers hit shelves,
but surprising segment. It finished that year with a 1 share of the entire Smirnoff gaining ground.
beer category, an achievement in its own right. But by the end of 2019,
Constellation, the company that imports
hard seltzers had defied all predictions yet again, growing to nearly a
the Corona and Modelo portfolios, is riding
4 share. Current trends show that by the end of 2020, hard seltzer
some of the strongest brand equity in the
is likely to triple. Some even predict that by the end of this year, hard
industry right now. They recently released
seltzer could see a 10 share, a nearly unimaginable rise in just three
their own seltzers, available in a 2/12
short years.
can variety pack featuring: Tropical Lime,
But what changed? What caused this explosive growth? Cherry, Mango and Blackberry Lime flavors.
What sets Corona Hard Seltzer apart in an
Experts point to the rise of health-conscious consumers. Across nearly
increasingly crowded field? Constellation
all beer segments we’re seeing rising sales of hard beverages with fewer
president Bill Newlands points to the stats:
calories, lower ABVs and fewer carbs. Hard seltzer burst onto the scene at
Corona Hard Seltzer boasts zero sugar, zero
the perfect time. Nearly all of the segment’s leading brands fall between
carbs and only 90 calories. “I don’t think
90-100 calories, with an ABV hovering around 5.5% or lower. It didn’t take
you’ll find [those attributes] with any of the
long for today’s label-reading consumers to
other products that have been introduced
discover those product attributes.
in the market,” says Newland. “We would
Phil Rosse, President of Mark Anthony not be entering this category unless we felt
Brands, has been central to this we could do it with a superior product with
growth with their seltzer brand, White superior margin and profitability structure.”
Claw, which now represents 60% of all
Even Diageo, which has repeatedly stated
seltzer sold. “We have been saying this
that their main focus is beer and not seltzer,
consistently for a few years now, but we
has seen astronomical growth with their
continue to believe the seltzer category
Smirnoff Hard Seltzers. “We are a relatively
growth is a fundamental consumer behavior
small player in seltzer,” said Diageo’s Ivan
shift,” Rosse recently told Beer Business
Menezes in a recent Q & A. But, he added,
Daily. “And all metrics point to continued
“you can see it in the numbers – it’s strong
Phil Rosse, President of Mark Anthony Brands acceleration and significant upside.”
double-digit growth.”
In order to keep up with demand, Rosse and his team are set to
In fact, during the current pandemic, data
open, not one, but two new facilities in New Jersey and Arizona by
shows that hard seltzer is an even more
June of this year. “We’re doing everything possible to keep up with our
solid bet for retailers. Brandy Rand, COO
accelerating demand.”
of the market research firm IWSR found
Boston Beer Company President Dave Burwick echoed Rosse’s sentiments that 90% of hard seltzer sales occur in
about a fundamental consumer shift when it comes to hard seltzer. But the off-premise with less than 1% of those
he points out that his brand has a more diverse customer base than most transactions made through ecommerce.
2 HeadyTimes v.109 www.origlio.com
CoverSTORY
Hard Seltzer Growth at a Glance
• L ast year, Americans drank more hard seltzer by
volume than vodka
• In 2019, around 82.5 million cases of hard
seltzer were sold in the U.S.
•9
0% of hard seltzer sales occur in the off-premise
•M
ore than half of all U.S. alcohol consumers
drink hard seltzer at least once a week, with an
average of 2.83 cans per occasion
The best-selling seltzers deserve ample
retail facings and eye-catching displays. •B
rands like Truly have found that more than
IWSR also found that more than half of half their volume comes from females under
U.S. alcohol consumers drink hard seltzer at
44 years old
least once a week, with an average of 2.83
cans per occasion. That’s a lot of seltzer! •N
early all of the segment’s leading brands fall
But the outlook for the hard seltzer between 90-100 calories, with an ABV hovering
segment can perhaps be best boiled around 5.5% or lower
down to a final data point from Rand and
IWSR: In 2019, the U.S. hit around 82.5
million cases of hard seltzer sold – if trends
continue, by 2023 volumes are expected to
triple, to about 281 million cases sold.
If you thought hard seltzers were already
on fire, just wait. You haven’t seen
anything yet…
www.origlio.com HeadyTimes v.109 3
Feature
Narragansett Takes a Victory Lap
Narragansett Brewing Company has survived Prohibition, two world “You’re not completely home until you’re
wars and near brand extinction. Rescued and rebuilt by CEO Mark brewing in your home market,” Hellendrung
Hellendrung (the man behind the success of Hendrick’s Gin) and says. “We’ve been trying to do this for so
his dedicated team, Narragansett is set to open their own brewery long, and we’ve hit speed bumps at almost
in Rhode Island – just in time for their 130th anniversary. every turn, but we’re just a couple months
away from making this a reality.”
Ask Mark Hellendrung about the biggest
hurdle he’s encountered revitalizing New Later this year, Narragansett will open the
England’s biggest legacy beer brand, and doors to a new brewery in the Fox Point
he might start laughing. neighborhood of Providence. Though Lager
will continue to be brewed under contract
“Do you want me to pick just one?”
in New York – it’s a matter of capacity
It’s a fair question. Despite a storied and scale, since Narragansett produces
130-year history, Narragansett fell on almost 90,000 barrels of Lager a year –
hard times during the last decades of the Narragansett will soon have a permanent
20th century. Sold to the Falstaff Brewing home in its home state, in a spot that
Company, the original Narragansett Hellendrung calls “magical.”
brewery shut its doors in the 1980s and
“It’s right in the heart of Providence, in
was mostly demolished by 1998. The
the heart of Rhode Island, in the heart of
original recipe for Narragansett Lager was
New England,” he says. “It’s waterfront,
changed, and not for the better. Worst of
it’s next to colleges and universities and
all, the brand almost went extinct in New
working professionals in an old historic
England, though it had once accounted
neighborhood, it’s on a bike path. It’s
for 65% of all beer sold in the region.
almost scary all the things that we can
When Hellendrung and a cadre of other do there.”
Narragansett CEO Mark Hellendrung Narragansett fans bought the brand from
The brewery will be a “taproom showpiece,”
Falstaff in 2005, they tackled all these
where Narragansett can flex its craft
challenges and more. They brought back
prowess with a 20-barrel brewhouse,
the original Lager recipe and bolstered
welcoming friends and neighbors to come
their lineup with new classics like Del’s
to join them for a ’Gansett. And because
Shandy and Fresh Catch blonde ale, while
they’re crafting the space from scratch,
embracing Narragansett’s cheerful vintage
they can adjust the large interior and deck
advertising, including the legendary
slogan, “Hi-Neighbor! Have a ’Gansett!”
But despite its success, Narragansett’s
comeback story wasn’t complete. They
needed their own brewery.
4 HeadyTimes v.109 www.origlio.com
Feature
Narragansett: A Timeline
1890 The first Narragansett beer is produced
in Cranston, RI. In the next year, the brewery
would produce nearly 28,000 barrels of lager.
1914 Narragansett becomes the largest lager
brewery in New England.
1920-1931 Despite being granted
permission by the IRS to brew, bottle and
sell beer for medicinal purposes during
Prohibition, by the 1930s the brewery’s
financial condition was not what it used to
be. They approached the Haffenreffer family
(of Boston’s New England Brewing Company)
for help financing and managing the modernization of
the brewery.
1930s Theodore Geisel (a.k.a. Dr. Seuss) is hired
to design a mascot for the company, the iconic
space to accommodate COVID-19 social ’40s fan favorite, Chief Gansett.
distancing requirements with relative ease. 1950s Boston Red Sox announcer,
Curt Gowdy, becomes a spokesman for
And while Hellendrung is obviously looking
Narragansett, making the “Hi-Neighbor! Have
forward to the opening of the brewery,
a ’Gansett!” line legendary throughout New
which will coincide with the 15th anniversary
England. By 1955, 65% of all beer sold in
of reclaiming the brand this June, he’s
the region is brewed by Narragansett.
already looking ahead to his next project.
1965 Falstaff Brewing Corporation purchases
“It’s almost like you’re done with that,” he
Narragansett Brewing Company for $17 million in
says, “and then you just build for the next
cash and $2 million in Falstaff common stock. The
130 years.” That means expansion, both
deal takes nine years to finalize.
in distribution and production, which is
certainly on the table. But Hellendrung says 1975 Steven Spielberg’s movie Jaws is released,
he’s also looking to challenge consumers’ and audiences around the country watch in
outdated view of Narragansett. awe as Captain Quint chugs and crushes a can
of Narragansett.
“A lot of people thought of us as oh, that’s
Narragansett, that’s tall boys for three 1983 After Falstaff moves production to
bucks at Tattooed Mom’s,” he says, “not a Indiana, Narragansett Brewery closes its
real craft brewery.” doors for good.
1998 Demolition of the Cranston brewery
While those in the know respect
begins. The bottling plant and eight other
Narragansett’s craft cred, it can be difficult
buildings are demolished over several months.
to change the perception of a brand that’s
over a century old, especially when the tall 2005 A group of investors, including Mark
boys are that great. But Hellendrung hopes Hellendrung, buys Narragansett Beer, and
when people visit the new brewery, they will Lager is once again brewed from the original
come to appreciate all the exceptionally recipe with the help of former Brewmaster
well-made beers Narragansett has to offer, Bill Anderson.
whether it’s a post-ride Lager or a single 2010 A “resurrected” Narragansett sells
batch Lovecraftian experiment. its one millionth case, just in time for the
But in the meantime, he’s excited just to 120th anniversary.
get to the finish line and take at least one 2017 Some brewing operations return to Rhode Island, beginning
victory lap. with About Time IPA, brewed at the Isle Brewers Guild partner
“It’ll be great to put an exclamation point brewery in Pawtucket.
on that journey. We’re just looking forward 2019 Narragansett announces plans to build a new brewery in
to keepin’ on rockin’ and rollin’.” Providence, its first in nearly 40 years.
www.origlio.com HeadyTimes v.109 5
BrewerHIGHLIGHT
Allagash Brewing Company
Checking in with the iconic brewery as it navigates in a
new era of craft beer.
T
HE UNCERTAINTY CAUSED BY THE ONGOING COVID-19 PANDEMIC
has brought new and unusual challenges to breweries across the
nation. For this edition of Heady Times, we wanted to check in
with Allagash Brewing Company to get a firsthand look at how one of our
most essential, independent craft breweries is adapting and evolving in
this new craft beer landscape.
We spoke with Naomi Neville, Sales Director at Allagash Brewing Co. to
find out more.
Heady Times (HT): First off, how is the team at Allagash, and how
have you all responded to the COVID-19 pandemic?
Naomi Neville (NN): Really, there’s no aspect of our brewery that hasn’t
changed in the past [few] weeks. Our tasting room is closed to guests, Naomi Neville
though we are now offering Allagash on the Fly, a touchless beer delivery
and curbside pickup service for those in the Portland, Maine area. All NN: Like everything we do, we had a
staff who can work from home are. And we’ve increased all cleaning measured approach to canning. In 2018,
regimens across the brewery, reconfigured our space and instituted new we found that we had the bandwidth
policies across all our brewing and packaging procedures. and the confidence to match the quality
of bottled Allagash beer. Obviously, the
HT: Can you tell us about how you’re giving back during this demand in the market was shifting more
uncertain time? to cans, so that helped make our decision
NN: We donated beer to local distilleries to be made into hospital-grade easier. It also happened that we were in a
hand sanitizer. We were able to donate N95 masks to a local children’s great position staff- and capabilities-wise
hospital and we’ve been donating a large number of boxes for food to dip our toes into the new format with a
delivery to Wayside Food Programs. They provide access to nutritious smaller canning line. When we saw the true
food to those in need in southern Maine. We will continue to look for magnitude of demand for Allagash in cans,
ways to help others in our community in whatever form we can. that’s when we decided to take the plunge
and scale up to a larger canning line. And
HT: How has this affected your brewing procedures? that appears to have been just in time.
NN: Our brewing schedules have been reduced. We sold a significant HT: Has your overall business model
portion of beer in kegs, and the need for that format basically vanished changed with the implementation
overnight. So, we’re rethinking pretty much everything we had planned of cans?
for 2020, in light of this situation. From a selling perspective, we’ve
rapidly turned our focus to off-premise and online retailers, and what we NN: It absolutely has. When we released
can do to make it easier than ever for our fans to get our beer. We’re Allagash White in 16 oz. cans, they actually
also working on ways to support our on-premise accounts that are still became the #1 new craft beer item in
open for to-go sales. We are super thankful for our wholesaler partners dollar sales in Northeast IRI data for 2019.
that are helping to keep our beer in stock and on shelves in these And those cans allowed us to create more
unprecedented times. engaging programs and displays for our retailer
partners. So yes, they opened up some big
HT: When looking back at your business plan for 2020, what opportunities for us – all because people
changes have had to take place between then and now in terms of were excited to drink Allagash beer in cans.
what is getting brewed and what will need to wait until next year?
NN: Quite a bit has changed. We’ve postponed a few specialty releases
until 2021. On the other hand, we’ve moved up the release date of our
White 12 oz. 12-pack cans in multiple markets that weren’t scheduled
until later this year or next year.
HT: Can you talk about what inspired the decision to can more
Allagash products?
6 HeadyTimes v.109 www.origlio.com
BrewerHIGHLIGHT
HT: Speaking of Allagash White – in a Allagash is
rotation-nation world, how has White
remained such a mainstay for decades?
Lending a Helping Hand
• In early May, Allagash offered
NN: We are intensely focused on the quality
anyone with a medical ID a
of Allagash White. Every day we’re looking
12-pack of 19.2 oz. Allagash
for ways to make it taste fresher, last
White cans for just $1.
longer and to make sure that people have
the same incredible experience with that • T he Allagash team helped the
beer every time. It also has a remarkable Falmouth Food Pantry pack
balance of flavor. That balance appeals to 180 emergency food boxes,
plenty of people who claim they don’t like which have all promptly gone
beer “except for Allagash.” to families in need.
HT: Last year Rob Tod won the • T he brewery supported the
prestigious James Beard Award! Portland public school system
What did that recognition mean to by holding a donation drive for
the company? hygienic products for families
in need.
NN: I don’t think Rob’s, or any of our goals
have ever been focused around winning •W
ayside Food Program was
awards. But it is very validating to see that running low on containers
the work we’re doing, the focus we have on for food delivery, so Allagash
the quality of our beer and the well-being donated 1,440 boxes.
of our employees and community, is all
• T he brewery donated beer
remarkable enough to be awarded.
to local distilleries to be
HT: Finally, can you tell us why being made into hospital-grade
a Certified B Corporation is important hand sanitizer.
to Allagash?
•A
llagash donated N95 masks
NN: In short, it’s about strengthening to a local children’s hospital.
our dedication to using beer as a force
for good. The accreditation represents a
rigorous commitment to our core values.
As a B Corp., these guidelines help
us measure our success in a publicly
transparent and accountable way that goes
beyond profitability. Our plan right now is to
continue to improve on what’s important to
us: the experience of working at Allagash,
giving back to the community and our
environmental stewardship.
www.origlio.com HeadyTimes v.109 7
Off-PremiseSPOTLIGHT
Suds Beer & Wine Store
Living for the happiness of employees and customers.
T
HE PANWALA FAMILY HAS RUN THE LINCOLN HOTEL IN TREVOSE
for two decades, and two years ago, they added nearby Suds –
a Lincoln Highway institution that specializes in beer, wine and
cheesesteaks – to the fold. Heady Times spoke with Purvi Panwala, a
member of Suds Beer & Wine Store’s management team and board
member of the Asian American Hotel Owners Association (AAOHA) about
preserving the local landmark and improving customer experiences.
Heady Times (HT): Tell us about your background. How long have
you been in the industry/at Suds?
Purvi Panwala (PP): Technically, I started out in the hospitality industry
from birth, as my mom was nine months pregnant with me while
cleaning rooms. As I grew up and saw my parents managing hotels,
running a business became second nature. After graduating from Drexel
University, I decided to go into the family management business and use Purvi Panwala graduated from Drexel University before joining the
the knowledge I gained to expand and refine our business. Our family family business
has been supporting the community by running The Lincoln Hotel for over
HT: What sets you apart from other
20 years now, but we have owned Suds Beer & Wine for only two years.
establishments? What keeps your
When I joined the family business, I told myself I would go into it 200%.
customers coming back?
Now, years later I find myself speaking at the UN about sustainability
and women in the industry, speaking at universities regarding young PP: I live for the happiness of our
professionals and sitting on the board of the one of the world’s largest employees and customers. If we don’t have
hospitality organizations. a product that someone wants, I’ll make
sure we get it. We don’t just get to know
HT: Have you made any changes to the store? How has your
our customers and what they like: our
selection changed over time?
customers are like family to our team and
PP: The previous owner created a local landmark with this place and I’m we get to know and help them in personal
proud to say that I can be a part of that history. After the acquisition, we situations. We love our community and do
improved technologies but have kept most of the place the same, with a whatever we can to help them, including
seasonal selection of beers, IPAs, crafts and a variety of wines. sponsorships and donations. Having the
best cheesesteaks in the area helps too.
HT: Have those changes brought in new customers? New types
of customers? HT: How has Origlio helped your
business?
PP: My favorite part of this business is when I can bring a part of
someone’s history back to life. When someone walks in and says, PP: Origlio is incredible! In my 12 years of
“Wow, I remember this place! It’s been 30 years!” I feel a responsibility running businesses, I’d say Origlio is one of
to preserve that memory for others, with maybe a slight elevation in our top vendors. Our sales rep, Brian Doyle,
experience. Now that Origlio and other vendors have helped us adapt has always been available for us when it
over these two years, we are able to work on esthetics and look forward came to reorganizing the store. If we have
to making the customer experience better every day. any issues, Origlio rectifies the problems
2401 Old Lincoln Hwy., Feasterville-Trevose • 215-638-8100
8 HeadyTimes v.109 www.origlio.comOff-PremiseSPOTLIGHT The NewNORMAL
Origlio Adjusts to Business in
the Time of COVID-19
Nurses and doctors are not the only
professionals working on the front lines.
Origlio’s Operations Support Administrator
Nichole Fitzgerald and Service
Manager Terrence Washington have
worked tirelessly to create a “COVID-
safe” work environment for employees.
Additionally, Washington, with the
assistance of other Origlio employees, Terrence Washington says that
came to the rescue of Philadelphia’s fighting the virus has engendered a
right away, and Brian always looks out for our best school-age children by delivering 5,000 welcome spirit of cooperation.
interest with honest answers. Even though I didn’t have laptops purchased by Brian Roberts,
a background in beer or retail, he was able to break the president of Comcast.
down details and information to give me the data I need “We assembled a COVID Task Force
to make the right decisions for our business. He is one to procure all necessary items the
of the best sales reps we’ve ever worked with. I look State of PA mandated to keep our
forward to growing the business alongside Origlio. employees safe, both in our building
HT: Which packages have dominated your sales and while delivering products. And
these last couple months? we only had 48 hours to comply,”
Fitzgerald explained. Because of the Nichole Fitzgerald continues to
PP: Seasonal beers have been selling well, but trusted shortage of hand sanitizer, disinfectant keep Origlio COVID-safe.
brand names are what most people are buying right wipes and PPE, obtaining these items
now. People are looking for brands they depend on. for hundreds of people was not easy. “Thankfully, I
HT: Have you seen a shift to larger packs? found a few local family businesses that filled my orders
almost immediately,” she said.
PP: We’ve had a lot of customers looking for big
packs. We’re seeing the same trends as grocery stores, Buying supplies to comply with government
lots of larger packs, especially in the earlier days of requirements was just the beginning. Procedures for
the pandemic. cleaning and maintaining appropriate social distance
had to be created and implemented. Fitzgerald
HT: Have you seen a change in the length of time established stations to dispense hand sanitizers, and
people spend shopping in your store? reorganized break rooms to seat only 10 people. “All
PP: People are spending less time in the store in general. chairs had to face the same direction and be spaced at
We have seating in the store where people used to sit six-foot intervals,” said Fitzgerald, who then went on to
and enjoy a beer, maybe a cheesesteak and chit-chat, describe how “high-touch” equipment, tables and doors
but that’s not happening now. came to be sanitized many times a day by employees
and an outside cleaning service. “Forklifts were of a
HT: What has been your biggest surprise in special concern. I set up a ‘car wash’ in the warehouse.
package sales? We run them through it three times a day.”
PP: [laughs] People come in asking if we have liquor Recently Terrence Washington and his team assisted
now! Of course we can’t help them with that. But there the folks at Bell Beverage in delivering 5,000 donated
haven’t been too many surprises. We have so many laptops to schools in Northeast Philadelphia. The
loyal and consistent customers, and they’re looking for endeavor was spearheaded by Dr. Fran Newberg,
comfort. If you’re stressed or want to relax, you want to Executive Director of Educational Technology for the
grab your favorite beer. School District of Philadelphia, and sister of Frank
HT: What are your customers’ biggest concerns? Paladinetti – a.k.a Frankie Bell, owner of Bell Beverage.
Cleaning, employee/customer protection? “Frankie didn’t have enough equipment or manpower
to efficiently distribute the laptops,” said Washington.
PP: People are more appreciative than concerned right “I felt privileged to help, as did Jay Kitchin and other
now. They trust us to take care of them. The other day, Origlio employees who loaded and unloaded 45-foot
it stopped me in my tracks when a customer said thank trucks with laptops for the kids. Fighting the COVID virus
you so much for being open. And I thought, we’re just takes many forms and I loved the spirit of cooperation
a beer store. But for regulars, we can help keep that we all felt, just helping out any way we could.”
routine in their lives when things are uncertain.
www.origlio.com HeadyTimes v.109 9Bookshelf
Drink Like A Geek
By Jeff Cioletti
Yin and Yang. Peanut butter and Game of Thrones-inspired Tiki drink in hero, Dock Street Brewing, and their
jelly. Spock and Kirk. Some things hand, well, hey, all the better. American pale stout, Walker, on page
just go together. And in Drink Like a 131. Yes, it was made with goat
In Drink Like A Geek, you’ll find
Geek: Cocktails, Brews, and Spirits brains. No, we’re not kidding.
plenty of geek-themed cocktail
for the Nerd in All of Us, Jeff Cioletti
recipes conceived and adapted Whether he’s waxing poetic about the
suggests you should add cocktails
by Cioletti and guest mixologists, seamless TV classic Breaking Bad
and Comic-Con to that list.
like Ben Paré of Miami’s iconic and that bottle of Zafiro Añejo (you
In his fifth book, Cioletti explores Fontainebleau. Ranging from the know the one), or breaking down
two of his greatest passions, drinks tongue-in-cheek (check out the “Hulk the drinking habits of the world’s
and geek culture. A self-professed Smash,” a green spin on a traditional favorite Time Lord, Cioletti’s relatable
nerd (as well as an acclaimed vodka cocktail) to the classically cool anecdotes, fun facts and carefully
author, editor, podcaster and Vesper (the drink James Bond invents crafted theories about drinks and
documentarian), Cioletti wants to let on the fly as a tribute to Casino your favorite fandoms (butter beer
you in on a secret: a creative cocktail Royale’s Bond Girl, Vesper Lynd), has to be alcoholic, right?) will have
recipe can help bring even the most you’ll find a recipe for any occasion, lifelong geeks and those just dipping
incompatible fan bases together. whether you’re hosting brunch or a a toe in the scene raising a glass.
game night. My favorite? The Cube
Take, for example, the greatest rivalry
Q*uencher, an orange tequila-centric
in fandom. Since the late ’70s there
creation from famed Portland arcade
has been a huge rift in sci-fi between
bar, Ground Kontrol.
the acolytes of Gene Rodenberry and
the disciples of George Lucas. To And if you’re thirsty for more than
paraphrase Kipling, “Oh, Trek is Trek, cocktails, Cioletti has you covered
and Wars is Wars, and never the with the kind of fandom analysis
twain shall meet.” But at Atlanta’s you’d expect from a “genre geek” of
Dragon Con in ’98, Cioletti recounts his caliber. He’ll guide you through
how he, a lifelong Star Wars fan, was the Bond filmography with a detailed
welcomed with open arms by a group breakdown of what the world’s
of ‘Trekkers’ bearing cups of bright greatest secret agent drank and
blue Romulan ale. “It was… like a when – hint, Bond’s more likely to
member of the Busch family drinking reach for a bottle of Dom Perignon
a Coors Light,” he recalls, and while than a classic martini – and take
the sweet and sour concoction you on a behind the scenes tour of
(complete with a gummy worm) the Atlanta of The Walking Dead,
didn’t convert him to the Star Trek complete with cameos from local
camp completely, it did open his eyes favorite, Sweetwater Brewing.
to the possibilities. We can all get Speaking of The Walking Dead, check
along, and if it happens to be with a out the shoutout to hometown Philly
10 HeadyTimes v.109 www.origlio.comBeerREDISCOVERED NewPRODUCTS
Allagash White Due to these uncertain times, Origlio cannot guarantee
that the new and/or seasonal products in this issue will
be available during the months listed.
Keylightful
Keylightful, an extension of Keystone Light, ups
the fun factor on an easy-drinking brew. Light,
fruity flavors are an important trend across beer,
especially with younger consumers, and Keylightful
brings together a refreshing splash of raspberry
and lime with the always-smooth flavor of Keystone
Light. Keylightful’s playful packaging sports lovable
bulldog Lil’ Breezy Keezy, adorned with sunglasses and
Carson Kegerreis, Beverage Director for The Bulls Head Public House in Lititz a Hawaiian shirt, guaranteed to stick out in a sea of
economy packaging. ABV: 4.2% Packages: 12 oz. cans
Recognized as the best beer bar in the only Availability: Now, year‑round in Lancaster, Berks,
US by USA Today and as the best in Lehigh and Northampton Counties
PA three years running at the annual
Great American Beer Bars competition Arnie’s Spiked Iced Tea and
conducted by CraftBeer.com, The Bulls Spiked Lemonade
Head Public House in Lititz knows a thing
or two about beer. So it should come as Shoppers have spoken, and they can’t get enough
no surprise that the beverage director of of Arnold Palmer Spiked Half & Half. Molson Coors is
such an awarded establishment, Carson delivering on both flavors with new Arnie’s Spiked Iced Tea
Kegerreis, would suggest a beer that and Spiked Lemonade. Spiked Lemonade brings the same
is just as notable to be rediscovered: great-tasting, fresh-squeezed lemon juice from Spiked Half
Allagash White. & Half that fans already love. Spiked Iced Tea is made with
natural, real brewed tea and remains the perfect beverage
True to its roots, this traditional Belgian-style wheat to commemorate good times with good people. ABV: 5%
beer has just the right amount of citrus and spice. “I’m Packages: 12 and 24 oz. cans Availability: Now,
not even a Belgian witbier fan, but not only is this beer year‑round in Lancaster and Berks Counties
refreshing and balanced, it’s perfectly executed to the
style,” Kegerreis explains. Allagash White’s numerous
medals from World Beer Cup and Great American Beer
Festival are a testament to this. “And if you’re one of
those people who relies solely on what BeerAdvocate
says, it’s their highest-rated Belgian witbier.”
Since Allagash became available in Lancaster County
earlier this year, White has been on tap at Bulls Head
at least once a week, if not more. Kegerreis plans on
bringing in the 16 oz. cans once they reopen after the
pandemic, just in time for summer and a seasonal Leinenkugel’s Spritzen
menu change. “I would pair it with most of our salads Leinenkugel’s Spritzen, named after the German word
and lighter appetizers. Personally, I would drink it with a for “splash,” is about to become synonymous with
cheese plate all the live-long day,” Kegerreis says. “refreshing.” Spritzen combines the crisp effervescence
White isn’t the only beer Allagash knocks out of the of beer with the naturally fruity notes of a seltzer. At
park; their portfolio of mostly Belgian-style or Belgian- 93 calories and 0 grams of sugar, it’s all flavor with no
inspired beers has earned dozens of awards since compromise. Shoppers can try all
they started brewing in 1995. “I can’t think of any three flavors (Raspberry Lemon,
beer they’ve made that I’d say was just ok,” Kegerreis Pineapple Strawberry and
acknowledges. We don’t know exactly what the future Grapefruit) in one variety pack, as
holds for the next 25 years of brewing at Allagash, well as Grapefruit 6-packs. ABV: 4.2%
but there is no doubt that it will be nothing short Availability: Now, year‑round in
of fantastic. Lancaster and Berks Counties
www.origlio.com HeadyTimes v.109 11NewPRODUCTS NewPACKAGES
Dogfish Head Namaste White Miller Lite Americana Packaging
Returning exclusively to the Mid-Atlantic in Miller Lite’s getting in the patriotic
4/6-pack cans, Namaste White is a Belgian- mindset with Americana packaging
style white ale brewed with dried orange just in time for Independence Day
flesh and peel, fresh-cut lemongrass, a bit celebrations, in times where we
of coriander, peppercorns and a healthy all come together as a nation.
dose of good karma. Offering a refreshing This is a great opportunity for retailers to work with
and sessionable drinking experience, merchandisers to build great displays. They’ll also be
Namaste lends notes of clove and subtle giving away tons of merchandise perfect for summer
coriander, flavors of citrus & sweet malt, and a activities, whether you are indoors or outside – all
slightly spicy finish for a zesty mouthfeel. ABV: 4.8% fans have to do to enter is scan the Snapcode on
Package: 12 oz. cans only Availability: Now, the aluminum “Summer Pints.” Availability: Now! in
year‑round in Lancaster, Berks, Lehigh and Lancaster and Berks Counties
Northampton Counties
Miller High Life Coup Packaging
Cervezas De Mexico It isn’t summer without
the champagne of beers.
Cervezas De Mexico Invite customers to celebrate with Introducing limited-edition Miller
variety, with the Cervezas de Mexico 12-pack can mix! High Life “Summer With the
This authentic bundle of Dos Equis Lager, Dos Equis Champagne of Beers” program,
Mexican Pale Ale, Bohemia and Tecate evokes with primary and secondary
the spirit of Mexico and is ideal for those looking for packaging. Now,
variety. With a superior selection of brands, Cervezas shoppers
de Mexico is the perfect pack for any occasion. can have the champagne look they
Availability: Year‑round, beginning in June in Lancaster love, even when they’re cracking
and Berks Counties open cans instead of bottles. The
High Life summer program will
be backed by a full 360-degree
campaign at launch, with a budget 20 times
that of PBR in national paid media including
video, guerilla pop-up event tactics, social
and digital content and more, all targeting
25 to 34-year-olds. Availability: Now! in
Lancaster and Berks Counties
Coors Light Summer Packaging
Mike’s HARDER Coors Light is ready to chill
Green Apple along with everybody else
this summer, decked out in
HARDER Green Apple is the color of a thermochromic shades. For
Granny Smith apple, bursting with that a limited time, fans can get
same bold Granny Smith flavor. With their hands on mountain-cold
just the right balance of bite, acidity and refreshment in these unique
sweetness, this is an extremely refreshing color-changing cans, perfect for backyard barbecues or
FMB. ABV: 8% Package: 16 oz. cans days on the shore, ready to chill on any hot sunny day.
only Availability: Now, year‑round They’re sure to inspire people to stock up and chill out
in Lancaster, Berks, Lehigh and this summer. Availability: Now! in Lancaster, Berks,
Northampton Counties Lehigh and Northampton Counties
12 HeadyTimes v.109 www.origlio.comNewPACKAGES
Cape Line Rebrand Amstel Light New Packaging
Cape Line sparkling Amstel Light has launched new packaging. The
cocktails are getting a fresh modern, refreshed look is sure to stand out on shelves!
makeover. The light and airy Availability: Now, year‑round in Lancaster and
sparkling cocktail packaging Berks Counties
will be replaced by a darker-
hued, bold pack color,
helping underscore Cape
Line’s full-flavor cocktail taste to shoppers and further
helping it stand out from seltzers on the shelf. Cape
Line should be shelved with other FMBs such as Mike’s
and Rita’s, which will improve purchase intent by 25%.
This will coincide with Cape Line’s media campaign
launch in June, which includes TV, OOH and digital
assets, set to position Cape Line against traditional
A New Look for Red Stripe
cocktails, while differentiating from seltzers with
sparkling, full-flavor taste and better-for-you messaging. Red Stripe has upgraded its look, making it more
Availability: Now! in Lancaster, Berks, Lehigh and modern, while sticking with its core asset – the red
Northampton Counties stripe! Availability: Now, year‑round in Lancaster and
Berks Counties
Smirnoff Hard Seltzer
4 Ways to Rosé Variety Pack –
Bachelor Edition
The Will You Accept This Rose program is back with a
new Bachelor-themed Smirnoff Seltzer 4 Ways to Rosé
12-pack, which includes: Raspberry Rosé, Pink Apple
Rosé, Strawberry Rosé and White Peach Rosé. The Mike’s Party Pack Refresh
partnership continues with the Bachelor franchise and This summer Mike’s Party Pack will include a new flavor:
will be showing up in stores with Bachelor POS and Mike’s Hard Pineapple Strawberry, exclusive to
NEW Bachelor-themed packs to this 12-pack variety, which also
execute in store. There will be includes: Hard Lemonade, Hard
social media involvement from Black Cherry Lemonade and
past and current cast around the Hard Strawberry Lemonade.
Smirnoff Seltzer Rosé varieties. Availability: Now, year‑round in
Availability: Now! in Lancaster Lancaster, Berks, Lehigh and
and Berks Counties Northampton Counties
Smirnoff Hard Seltzer
Variety Pack Refresh Firestone Walker FlyJack and
Mind Haze 19.2 oz. Cans
The Smirnoff Hard Seltzer 12-pack Variety has been
renovated to clearly call out “Zero Sugar.” It still Think Bigger! Firestone Walker
includes the same great flavors, with only 90 calories FlyJack, a hazy IPA with nothing
and 1g carbs: Berry Lemonade, Piña Colada, to weigh you down – only 96
Raspberry Rosé and Cranberry Lime. calories with maximum flavor
Availability: Now, year‑round in Lancaster and and Mind Haze, a free-spirited
Berks Counties beer that’s juicy yet balanced,
hazy yet lasting and loaded
with an Imaginate array of
tropical hop flavors, are now
both available in 19.2 oz. cans!
Availability: Now, year‑round in
Lancaster, Berks, Lehigh and
Northampton Counties
www.origlio.com HeadyTimes v.109 13NewPACKAGES
Allagash White Flying Fish Hazy Bones
12 and 19.2 oz. Cans You can rest your weary head right on this
Available for the first time in 12 and 19.2 oz. cans, can. While you’re at it, sniff the hints of
Allagash White features a refreshing balance of citrus pineapple and mango. And if you’re so
and spice. Wheat, coriander and Curaçao orange peel inclined, sip the tropical hop party. Repeat
round out the flavor of this pale straw-colored, hazy in due time. ABV: 6.3% Packages: 12 oz.
beer. ABV: 5.2% cans and draught Availability: Now,
Availability: Now, year‑round in Lancaster, Lehigh and
year‑round in Northampton Counties
Lancaster and
Berks Counties New Offerings in the
Flying Fish Variety 15-Pack
Flying Fish’s updated 15-pack can variety includes:
Hazy Bones, Daylight Saving, Tradewinds, XPA
& Salt and Sea. Availability: Now, year‑round in
Yuengling Lager Lancaster, Lehigh and Northampton Counties
Patriotic Packaging
This summer, Yuengling
Lager 24-pack cans
will feature a special
patriotic look and contain
American Eagle foundation
12 oz. cans. See more
about their Let’s Go USA
program on the back
cover. Availability: Now! in
SMPL Hard Seltzer
Berks County Variety 15-Pack
At just 100 calories and 1g carbs, enjoy these
Great Lakes IPA 12 oz. Cans new, local, gluten-free seltzers in refreshing flavor
combinations: Mango Kiwi, Blueberry Peach and
This summer, for the first time ever, Great Pomegranate Lime. Availability: Now, year‑round in
Lakes IPA will be available in cans! Great Lancaster, Lehigh and Northampton Counties
Lakes crafted a lightly filtered, citrus-forward
IPA that’s as bright and approachable as
their crew. Hard work never tasted so good.
12 oz. cans will replace 12 oz. bottles.
Availability: Year‑round, beginning in
June in Lancaster, Berks, Lehigh and
Northampton Counties
Peak The Juice 12 oz. Cans
Harpoon IPA Package Refresh
This hazy dry hopped pale ale is a treat for
the taste buds, and it’s now available in New England’s original IPA is
12 oz. 6-pack cans! Brewed with Amarillo, getting a fresh, new look! As
Citra, Simcoe and Azacca hops, tangerine enjoyable in 2020 as it was in
and berry notes explode in the aroma, 1993, Harpoon IPA will be looking
while juicy hop flavors burst on the first better than ever as it undergoes
sip. 12 oz. cans will replace 16 oz. cans a full package update. Balanced
this summer. ABV: 5.6% Availability: Now, and refreshing with just a touch
year‑round in Lancaster, Berks, Lehigh and of citrusy hops, IPA is as versatile
Northampton Counties as can be, making it a perfect choice for all summer
activities. Availability: Year‑round, beginning in June in
Berks County
14 HeadyTimes v.109 www.origlio.comSeasonalSELECTIONS
Mike’s Hard Watermelon
When Demand Exceeds Supply
Lemonade
Many of our craft seasonal and specialty releases are
available in limited or extremely limited quantities. Hold on for an intensely refreshing blend of ripe, juicy
Breweries only produce a certain amount of their specialty watermelon and tart lemonade. The liquid is dark pink
beers and Origlio Beverage does all they can to get as in color and the aroma is of classic, freshly cut, ripe
much product as possible. In addition, this publication is watermelons. Unlike the overly sweet, candy-like profile
compiled months prior to the decision made by the brewery of other watermelon beverages, Mike’s
to allocate their products to the wholesaler. Variations in Hard Watermelon Lemonade delivers
the production for some of these limited release offerings an authentic, mouthwatering
will fluctuate, resulting in lower quantities than anticipated. watermelon taste, before finishing
clean, with no lingering sweetness.
If you are interested in something you see in this
ABV: 5% Package: 12 oz.
publication and it is out of stock when you place your
bottles only Availability: June in
order, please contact your Origlio Sales Representative
Lancaster, Berks, Lehigh and
to discuss similar options.
Northampton Counties
Origlio also sends a craft email blast, weekly to inform
customers of seasonal offerings that are available to you
immediately and ones that will be in stock soon. Evil Genius Flyin’ Hawaiian
If you are interested in receiving this email please Flyin’ Hawaiian is Evil Genius’
contact Jessica Lawrence at jlawrence@origlio.com with summertime fruit punch pale ale.
your email address. It’s brewed with the highest quality
barley, hopped with Idaho 7, Cascade,
Simcoe and Centennial, then infused
Guinness Wide Mouth White Ale
with all-natural fruit punch. ABV: 6%
Inspired by the Belgian brewing tradition, Package: 12 oz. bottles only
this aromatic ale – made with malted and Availability: June in Lancaster, Berks,
un-malted wheat – actually showcases Lehigh and Northampton Counties
Guinness’ yeast from Dublin. Guinness
yeast is so versatile that it can produce Evil Genius Cool Story Bro
wonderful fruity, peppery aromas, which are
This blood orange-infused hop bomb
accentuated by using grains of paradise,
is brewed with American 2-row barley,
lemon peel and sweet and bitter orange
fermented with Evil Genius’ house ale
peels in the whirlpool. This beer is perfect
yeast and hopped with Vic Secret,
for summer sipping, with a crisp, refreshing
Azacca, Mosaic and Hallertau Blanc.
finish and surprisingly low bitterness. ABV: 5%
ABV: 6.6% Package: 12 oz. bottles only
Package: 12 oz. cans only Availability: Now! in
Availability: July in Lancaster, Berks,
Lancaster and Berks Counties
Lehigh and Northampton Counties
Smirnoff Hard Seltzer
Red, White & Berry Heavy Seas
Introducing America’s seltzer, with 0 TropiCannon Can Sampler
sugar, 90 calories, 1g carbs, 4.5% ABV, New for 2020, the
no artificial sweeteners and clear liquid. TropiCannon Can Sampler
Smirnoff Hard Seltzer Red, White & Berry contains two new exciting
has a deliciously refreshing cherry, citrus beers, available exclusively
and blue raspberry flavor. Cold activated in this 12-pack variety!
cans reveal a blue base and stars when The Sampler includes:
cold. ABV: 4.5% Package: 12 oz. cans only TropiCannon Original
Availability: Now! in Lancaster Citrus IPA, Pineapple
and Berks Counties IPA and Mango Lime
IPA. Availability: Now!
in Berks, Lehigh and
Northampton Counties
www.origlio.com HeadyTimes v.109 15SeasonalSELECTIONS
Cape May Crushin’ It Narragansett Del’s Variety Pack
Refreshing and great for the beach, Del’s Variety Pack is perfect for those looking for
Crushin’ It is soon to be your something refreshingly different. Included in the mix
summer staple. With Citra, Mosaic are: Lemon Shandy, a thirst-quenching classic made
and Azacca hops blending together with all-natural lemons, Narragansett’s award-winning
to accentuate the fresh flavors lager and just a touch of sugar; Watermelon Shandy,
of orange juice, Crushin’ It is dry, a summer cookout essential that combines natural
approachable and perfectly balanced. watermelon flavor with Narragansett Lager and just a
This beer is best paired with good friends, sunshine, hint of sweetness and MangoPassionfruit Shandy,
and SPF 30. ABV: 8% Package: 12 oz. cans only a crisp, tropical treat that combines Narragansett
Availability: Now! in Lancaster, Berks, Lehigh and Lager with natural mango and passionfruit flavors.
Northampton Counties Availability: Now! in Lancaster, Berks, Lehigh and
Northampton Counties
Cape May
Follow The Gull
Cape May Follow the Gull Originally
brewed to celebrate Cape May County’s
325th anniversary, Follow the Gull is
brewed with a ridiculous amount of
Citra, El Dorado, Azacca and Amarillo
hops, yielding a juicy and ultra-
drinkable hop-bomb bursting with tropical and citrus
aromas. Though the anniversary has passed, folks
love Follow the Gull too much not to brew it again
and again. ABV: 5.5% Package: 16 oz. cans only
Availability: Now! in Lancaster, Berks, Lehigh and Firestone Walker Luponic
Northampton Counties Distortion No. 16
Cape May The Grove No fruits. No flavorings. No shortcuts. Just
the magic of 100 percent natural hops,
The Grove drinks like you picked the expertly blended to offer mind-bending flavors
fruit this morning, squeezed it into a with each numbered release. The latest in
glass and – poof! – turned it into the this rotating series from Firestone Walker
most intensely crushable beer you’ve includes peach, pear drop and dragon fruit
ever seen. Snappy, super bright and flavors, all thanks to the hops. ABV: 5.9%
ridiculously refreshing, The Grove is sweet and tart, with Package: 12 oz. cans only Availability: Late
a brilliant aroma reminiscent of walking through a citrus May/June in Lancaster, Berks, Lehigh and
grove at harvest. ABV: 4.5% Package: 12 oz. cans only Northampton Counties
Availability: Now! in Lancaster, Berks, Lehigh and
Northampton Counties Firestone Walker Crafted Thru
Hops Can Mixed 12-Pack
Shiner Sea Salt & Lime This summer,
This clear and bright, medium-bodied lager has just a Firestone Walker’s
hint of lime and sea salt. It’s as crisp and refreshing can variety will
as a cannonball into the pool on a triple-digit day. feature new, limited-
ABV: 4% Package: 12 oz. edition single-hop
bottles only Availability: June in IPAs born at their
Lancaster, Berks, Lehigh and R&D brewery,
Northampton Counties The Propagator.
This mixed pack
includes: “treasure beer” Citra Hazy IPA along with
IPA favorites: Mind Haze, Union Jack and Flyjack.
Availability: Now! in Lancaster, Berks, Lehigh and
Northampton Counties
16 HeadyTimes v.109 www.origlio.comSeasonalSELECTIONS SupportCRAFT
Heineken Original +
Heineken 0.0 15-Pack Cans Under the present circumstances, it’s tough for
some craft breweries to release new innovations
These new 15-packs include both Heineken Original or seasonals. But many national craft beers
and 3 cans of Heineken 0.0! The fresh, new design are available and still in demand by customers
will attract new buyers to the brand and increase returning to brands they trust and respect. Support
household penetration. When consumers try Heineken craft by reminding your customers of these
0.0, 83% will likely purchase the product, proving excellent core offerings.
that trial is key to success for this non-alcoholic beer.
Availability: Now! in Lancaster and Berks Counties
Dogfish Head SeaQuench Ale
SeaQuench Ale, a perfect beer for
summer, is a session sour mash-up of
a crisp Kölsch, a salty Gose and a tart
Berliner weiss brewed in sequence with
black limes, sour lime juice and sea salt.
The resulting citrusy-tart thirst-slayer has
captured the attention and hearts of
beer, wine and margarita drinkers alike.
Boasting amazingly tart and crisp flavors, with a touch
Sly Fox Zero Fox Given of salt on the tongue and a bit of malt sweetness in the
finish, SeaQuench Ale is as unique as it is refreshing.
Sink into your lawn chair, dig your toes ABV: 4.9% Packages: 12 and 19.2 oz. cans and
into the lush grass and let this mango- draught Availability: Now, year‑round in Lancaster,
drenched IPA help you unwind. Dry hopped Berks, Lehigh and Northampton Counties
with loads of flavorful hops, Zero Fox Given
boasts enticing fruity aromas, without Dogfish Head Slightly Mighty
going overboard on your taste buds. An
addition of fresh mango adds fullness and Slight in calories and carbs with mighty
depth of fruited bliss, taking this IPA to the hop character, Slightly Mighty is a lo-cal
next level. Cheers to giving zero fox and IPA with all the flavors and tropical aromas
enjoying the moment! ABV: 7% Package: 16 oz. cans of a world-class craft beer, but only 95
only Availability: July in Lancaster County calories, 3.6g carbs, 1g protein and
0g fat per 12 oz. serving.
Sly Fox Brewed with ‘lo-cal’ly grown
and malted barley, and
Alex’s Lemon Wheat a touch of monk fruit to add body and
This inspiring wheat ale is brewed with complexity without adding calories or carbs,
real lemon oil and lemon zest. The result Slightly Mighty throws tropical notes of
is a bright, refreshing beer that’s as pineapple, coconut, mango and citrus, all
delicious as it is charitable. A portion of while delivering an aromatic hoppiness
all proceeds from the sale of this beer will that makes it oh-so drinkable. ABV: 4%
be donated to ALSF to help continue Alex’s mission to Packages: 12 and 19.2 oz. cans and
find cures for all types of childhood cancer. ABV: 5.1% draught Availability: Now, year‑round
Package: 12 oz. cans only Availability: Now! in in Lancaster, Berks, Lehigh and
Lancaster County Northampton Counties
www.origlio.com HeadyTimes v.109 17You can also read
