Three world-class universities. Three continents. Three degrees. One unparalleled experience - LOS ANGELES HONG KONG - Bocconi University
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Three world-class universities. Three continents. Three degrees. One unparalleled experience. L O S A N G E L E S H O N G K O N G M I L A N
Build a
Global Network
“The World Bachelor in Business “At Credit Suisse, in addition to “Passion, vision and courage are
partnership is about imagination, academic excellence, we look for well- fundamental skills for the leaders
adventure and gaining an rounded candidates with long-term who will drive the business of L’Oréal
essential global perspective potential, and we seek enthusiastic in the future. The World Bachelor in
through which the students of people who will add fresh perspectives Business program represents a unique
today become the international to our business throughout their opportunity for students to explore
business leaders of tomorrow. career with us. The strong academic different cultures and push themselves
Joining three exceptional grounding, along with international to new limits in a real-world experience.
universities together in pursuit and cultural exposure, students will At L’Oréal, we are convinced that
of a remarkable 21st-century obtain from the World Bachelor in people make the difference more than
educational experience, this Business program will give them a processes. In four years and on three
innovative program helps students head start in today’s business world.” continents, WBB students will not only
expand their potential and — Amie Wiseman build solid competencies but also
leverage new opportunities. As Vice President reinforce interpersonal capabilities and
a member of the USC Marshall Head of Campus Relations APAC live their first intercultural experiences
Undergraduate Advisory Council, Credit Suisse of management and leadership in a
I am particularly proud of the connected world. They will be prepared
World Bachelor in Business to face rapidly changing business
program and look forward to areas and intercultural contexts, as it
witnessing and cheering the is at L’Oréal. We wish WBB students a
journeys of its students.” thrilling experience!”
— Paul Baribault — Andrea Guaraldo
Vice President, Marketing Human Resources Director
Walt Disney Studios Motion Pictures L’Oréal Italia
A Program for Future Global Leaders
PA SS PO RT TO SU CCE SS
The World Bachelor in Business (WBB) is a bold new direction in higher education, whose
goal is to foster truly international leaders who can thrive with the sort of complex
international problems and opportunities facing business today. A cohort of 45 students
from across the globe study at three highly regarded business schools, each in a major
economic and cultural zone. At the end of four years, students have completed the
required coursework for all three universities, earning a bachelor’s degree from
each institution.
The WBB is the only undergraduate program of its kind, designed MULTIPLY YOUR ASSETS
to engage intellectually curious and entrepreneurial students Faculty thought leaders,
in a business curriculum that connects leading-edge teaching experiential learning, exposure
methods with cultural immersion and real-world experiences. to international markets,
English is the common language of the WBB as students become access to business leaders and
versed in the fundamentals of business in Asia, Europe and membership in influential alumni
North America. With access to the resources of not one, but networks — multiply these
assets by three top universities
three research universities, students can expect rewarding
and opportunities increase
opportunities for learning with internationally renowned teacher-
exponentially. Students with
scholars, as well as through research, extracurricular activities a World Bachelor in Business
and internships that give them access to companies and build a global network with
business leaders making a global impact. unprecedented potential.
This is an approach to education that global executives want,
an approach that will prepare a new generation of leaders for the opportunities of an
interconnected world. At the end of this journey, students are global citizens fluent in the
language of international business and join alumni networks with nearly endless reach and
influence.
G LOBAL ITINE R ARY
World Bachelor in Business students can delve into the heart of Los Angeles to explore
the emerging relationships between technology and entertainment during their first year
at USC. They can meet with financial leaders in the high rises of Hong Kong to discuss the
global banking industry while at HKUST. In Milan, they can consolidate their economic and
management knowledge as they study the complexities of integrating the many countries
of the European Union at Bocconi. After a fourth year at the partner school of their choice,
WBB graduates will possess analytical, social and language skills that will uniquely qualify
them for careers in a rapidly changing business arena.
1
Business Across Borders
1
YEAR ONE
2
YEAR TWO
University of Southern The Hong Kong
California’s Marshall University of Science
School of Business and Technology
Students will begin their WBB education at the University Year two takes students to Asia for an intensive year
of Southern California’s Marshall School of Business. of study at the Hong Kong University of Science and
Consistently ranked among the nation’s premier schools, Technology. HKUST is a top-ranked international university
USC Marshall is internationally recognized for its emphasis with world-class faculty and facilities. The HKUST Business
on entrepreneurship and innovation, social responsibility School is recognized as one of the youngest and most
and path-breaking research. Its undergraduate respected business schools in Asia and has an international
programs emphasize experiential learning that nurtures faculty of 140 professors. The school has also established
entrepreneurial talent and critical-thinking skills. Located in a solid international reputation for its research excellence,
Los Angeles, USC Marshall is integrally connected to Pacific with consistent rankings as No. 1 in Asia and top 20 in the
Rim industries defining the new business frontier. world.
• Consistently ranked among the nation’s top tier of research • Named the top university in Asia by QS Asian University Rankings
institutions 2011–2013
• University Park campus attracts nearly 35,000 students from • Global reputation for its world-class EMBA and MBA programs, as well
throughout the United States and 100 countries; USC has the largest as high-quality research
number of international students of any U.S. university
• Dynamic learning environment designed to nurture well-rounded
• More than 400 internationally regarded graduate and professional graduates with a strong entrepreneurial spirit and innovative thinking
programs
• Strong ties with global thought leaders as well as wide-ranging
• Strong corporate connections and Trojan Family Network of more than connections with Mainland China
300,000 alumni in over 100 countries
LOS ANGELES HONG KONG
Los Angeles is a global force in industries ranging from health care to Hong Kong, a major global financial and business center, is a
entertainment, from real estate to communications, from biotechnology commercially vibrant metropolis where Chinese and Western influences
to green design. Los Angeles is home to the headquarters of 15 Fortune fuse. Situated in the heart of Asia, Hong Kong has one of the largest
500 companies and a thriving multicultural environment where more foreign exchange markets in the world. It is also rated as the world’s
than 200 languages are spoken. USC puts students at the heart of Los most competitive economy. In addition to being a strategic gateway to
Angeles and Southern California, providing connections to the people Mainland China, which is a major engine of world growth, Hong Kong also
and places that make L.A. one of the nation’s gateways to the global serves as a convenient entry point to the rest of Asia, providing students
economy. with easy access to countries like Singapore, Korea and Japan.
2
3
YEAR THREE
4
YEAR FOUR
Bocconi choose any of the three
University partner universities
For the third year, WBB students will move from the Pacific In the fourth year, WBB students choose one of the three
Rim to the heart of Europe to study at Bocconi University partner universities to complete their studies. Throughout
in Milan, Italy. Founded in 1902, Bocconi is a university of their journey, students will gain an understanding of their
international standing in business, economics, law and interests and future goals. This crucial fourth year provides
social sciences that welcomes students from dozens of students with the flexibility to truly customize their college
countries. Its programs, from Bachelor of Science through experience:
Ph.D., focus on interactive teaching methods and hands-
on experience that prepare students for success in the job • A final year at Bocconi focusing on European finance and
international management, as well as honing Italian skills
market. Bocconi promotes economic advancement through and making the most of a multicultural environment.
research and instills civic values in all its students by
• More time at HKUST to further explore Hong Kong as a
placing a strong emphasis on ethics. world financial center and China as an engine of growth in
international business
• Highly ranked MBA and Master of Science programs
• Return to USC, leveraging partnerships with the university’s
• Students and faculty coming from 80 countries; international
connections to the entertainment, real estate or
programs from Bachelor to Ph.D. taught in English, with emphasis on
communications industries
research at all levels
• Network of relations with 254 leading universities in 50 countries,
enabling more than 2,000 study abroad opportunities each year
• Strong connections with the global business community and the
international job market, including a solid network of alumni worldwide
MILAN
Milan is Italy’s international economic and financial hub, as well as a
capital for fashion and industrial design. Living here, students will soon
understand why Milan is famous among Italian cities for its fast pace and
hardworking can-do attitude. Italian culture, cuisine and nightlife are all
within walking distance of the Bocconi campus, and the town center is a
showcase for Milan’s history as a regional capital of the Roman Empire, a
powerful medieval Duchy and Leonardo da Vinci’s Renaissance home.
3
A Curriculum Without Boundaries
The WBB curriculum is rigorous and provides a solid foundation in business and economics. It also encourages a
well-rounded education, requiring liberal arts courses with an emphasis on writing, science and humanities.
The first three years are composed of required courses that focus on a variety of topics according to the country
of study and the special strengths of each school. Business and legal courses with regional emphases will help
students acquire an in-depth understanding of the nuances of doing business in different global environments.
Students will take most of their classes with the general university population, but a class specifically for the
cohort will be arranged each year.
1
Y E A R O N E : USC
At USC, students will be
2
YE AR T WO : HKUST
Leveraging HKUST’s strengths
3
YEAR THREE: BOCCONI
The Bocconi curriculum focuses
immersed in business from as a school of science and on finance, economics and
day one. The first year includes technology, students will gain law; and courses in the third
foundational business courses professional and technical year will include Corporate
like Microeconomics for Business, knowledge while developing Finance, Financial Markets
along with classes designed to a strong entrepreneurial spirit and Institutions, and European
build essential business skills like and innovative thinking — the Economic Policy. Students will
Writing and Critical Reasoning. necessary foundation and skills examine the fundamentals of
for an evolving world. Courses Italian civil law within the broader
In Leading Organizations, which
will offer unique insights into the framework of European legal
focuses on leadership and
way business works in China and culture in Introduction to the Legal
management skills, students
Asia and provide an introduction System, and analyze economic
participate in hands-on projects
to the Chinese languages. Other developments in Western nations
at the Experiential Learning
courses such as Mathematics for in Economic History. The course
Center, one of the top business
Economists, Business Statistics in Public Management will explore
training facilities at any institution
and Introduction to Information the complex relations between
of higher education. Through
Systems emphasize mathematical private businesses and the
business simulations, students put
and analytical skills. Students will government bodies for whom they
theory into practice and develop
take their first Accounting class supply products, services and
leadership, negotiation and
and develop critical-thinking skills management know-how at the
communication skills.
studying Science and Technology national and local levels.
Learning About International and other subjects.
In additional classes, students will
Commerce (LINC) is a course
In both the first and second learn about the specifics of doing
combining classroom study in
years, students can select from business in the European Union
international business with a
a variety of humanities courses and build introductory Italian
10-day trip abroad to meet with
(literature, music, philosophy, art, language skills.
executives and political leaders.
anthropology, religion, history,
The WBB cohort will travel to
etc.) designed to encourage an
South America for exposure to an
appreciation of Western and/or
international market outside of the
Chinese cultures and to develop
three zones included in the degree.
analytical and communication skills.
4
STU DY PL AN *
1st year @ USC – Los Angeles CP
Semester I Organizational Behavior and Leadership -
Writing and Critical Reasoning – Thematic Approaches -
Social Issues -
Fundamental Principles of the Calculus 6
Semester II Science and Its Significance -
Microeconomics for Business 8
Advanced Writing 6
Arts and Letters -
20
2nd year @ HKUST – Hong Kong
Semester I Macroeconomics 6
4
YE A R FOUR: OPE N
The fourth and final year
Mathematics for Economists
Understanding Business in Asia
Chinese Communications
6
4
6
reinforces an integrated view of Science and Technology -
Healthy Lifestyle -
business with courses in Business
Semester II Principles of Accounting I 6
Communications, Ethics and
Intro to Information Systems 4
Strategy.
Business Statistics 6
Operations Management 6
Year four also allows students to
Seminar in Asia’s Business -
focus on specific interests and
Humanities 6
objectives, not only in the choice 50
of which school to attend, but also
through the selection of elective 3rd year @ Bocconi – Milan
courses. Semester I Marketing 6
Introduction to the Legal System - Module 1 6
Managerial Accounting (Accounting II) 6
Public Management 6
Finance - Module 1 (Financial Markets and Institutions) 6
Semester II Introduction to the Legal System (Module 2) 6
Finance - Module 2 (Corporate Finance) 6
European Economic Policy 6
Global History 6
Doing Business in Europe (seminar) 2
Second Foreign Language 6
62
4th year Open
During the fourth and final year, students can choose
not only the location of the school but also 3 elective
courses which reflect specific individual interests
and objectives 48
Total credit points 180
* Course requirements are subject to change
5
The Student Experience
LANGUAGE PROFICIENCY there are many student associations engaging in
Being able to communicate in multiple languages artistic, musical and theatrical activities, as well as
enables the kind of network building and personal sports, charity, case competitions and consultancy,
relations that can make a big difference when doing enabling WBB students to interact with current and local
business. The objective of foreign language courses in peers. Of course, all three cities have abundant historical
the WBB is to provide students with the ability to use and cultural sites to explore, and their locations are ideal
English at an advanced level, while Italian, a second bases from which to make excursions to nearby cities
European language and Chinese will be taught at the and countries: from South East Asia to Central America,
introductory level. Progress in language learning will be from Europe to Middle East, opportunities to explore the
certified in courses at each school or through recognized world are at easy reach every year!
language certificates.
BUSI N ESS… F I R ST HAN D
ACCOMMODATIONS The WBB program integrates curricular and co-curricular
Residential life is an important component of a university learning, giving students direct exposure to different
education. This is particularly crucial for WBB students. academic, cultural and professional environments.
All students will be provided with accommodations in Outside of the classroom, students may visit companies,
university housing at each location, offering them the meet executives and have the chance to hear guest
opportunity to meet friends from all over the world, speakers, including alumni and corporate leaders from
understand different cultures and adjust to the local the business community. In addition, students may take
community. All three universities provide various advantage of internships or work on research projects
residential hall options both on campus and off campus. with faculty.
ADVI SORS CAREER SERVICES AND PLACEMENT
WBB students will attend three different universities, One reason for creating the WBB program was to
each with a unique academic structure. Each school respond to the demand expressed by the business world
will provide specific support to assist WBB students in for young managers with international training. In order
making the transition from one campus to another, both to help WBB students successfully launch their careers,
from an academic and administrative point of view. WBB each school endeavors to identify specific internship
faculty advisors will also be available at all schools to opportunities. For example every summer, during the
help students choose a program of study that fulfills the transition from Los Angeles to Hong Kong, WBB students
WBB requirements and make plans that best fit their are invited to spend 1 week at Bocconi in Milan visiting
career aspirations. companies and experiencing the European business
world. WBB students have access to career counselors
SOCIAL ACTIVITIES and career development resources and activities at
WBB students will bond as a cohort and be able to all three schools, giving them extra tools to become
explore the full range of extracurricular opportunities at the drivers of their professional lives, whatever path
each school. There will be activities designed specifically they choose after graduation. WBB graduates are well
for the program, and students will be encouraged to get positioned for careers in a broad range of areas in the
involved in the campus communities and take leadership private and public sectors, for their own entrepreneurial
positions in student organizations. At each institution initiatives or for graduate school.
6
“The class is one big family and it is refreshing to be among
students from all over the world”
Jack Agarwal
Austin, Texas, USA
“The WBB represents the chance to get to know new cultures
and create a network in three different places. This year has
been the best of my life, stimulating and fun”
Giulia Savino
Florence, Italy.
C L AS S P ROFI L E
NATIONALITY OF WBB STUDENTS
Class of 2017-2019
A M ER IC A S 43%
Brazil, Canada,
United States,
Venezuela
E URO P E 35%
Austria, Bosnia, France,
Germany, Italy, Poland, 22%
United Kingdom
AS IA PACIFIC
Australia, Hong Kong, India,
Korea, Mainland China,
Nepal, Singapore, Taiwan
7
Admission Information
Selection for the WBB program is competitive. The program provides a small cohort of approximately 50 truly
international students with a solid preparation in the field of business management. The strongest candidates will have
an outstanding academic record and an ability to adapt and thrive in different environments. Students’ academic history
and writing prompts help us determine preparedness for this rigorous and rewarding program.
ADMISSION STANDARDS APPL I CAT I O N D EAD L I N ES
Applicants are evaluated on the content and rigor of their
Application deadline for admission and December 1, 2015
high school coursework, their grades, standardized text scholarship decision: (HKUST and USC)
scores, activities summary, essay and counselor/teacher
Application deadline for admission January 10, 2016
recommendations. consideration only: (HKUST and USC)
• High school transcripts from grades 9-12
Application deadline for admission and February 15, 2016
• SAT (essay score included) or ACT (writing component scholarship consideration: (Bocconi)
included)
• TOEFL or other English language certificates Admission decision: April 1, 2016
• Activities summary
• Personal statement Offer acceptance deadline: May 1, 2016
• Counselor or teacher recommendations
At the discretion of the admission committee, face-to-face or
AD MI T T ED ST U D EN T S
video interviews may be required for admission consideration.
Upon admission, students must reserve their space in the
Other supplementary materials and information may also be
class by May 1. Each university is committed to provide
required.
support (individual meetings, admitted students events,
AP P L I CATI ON CHANNE LS AND TIM E LIN E connection with current students) to all admitted students
The WBB admission committee, comprised of program and in their process of evaluating options and making their
admission directors from each school, selects the incoming final choice. New freshman orientation/registration begins
WBB cohort. In an effort to accommodate school-specific in May and runs through August. Students will move into
admissions protocols and schedules, WBB applicants are USC campus housing around 20 August. Fall classes begin
allowed to select the application channel that best suits shortly after. Students will receive a welcome package with
their needs: either through the CommonApp, or through details on all of the above and more upon admission.
Bocconi website (Bocconi has extended deadlines more
suitable to European schools’ timing and systems).
Only one application to the WBB program is required.
Applicants are advised to file with the university where they
may want to be considered for other programs. Applying to
the WBB will not influence chances for admission to any of
the three universities or other programs of interest.
8Tuition and Scholarships
T UI TI ON A N D FE E S
During the first three years, students will pay the tuition and fees of the university where they are in residence.
Year YEAR 1 USC YEAR 2 HKUST YEAR 3 BOCCONI
Tuition USD 48,347 HKD 200,000 Euro 18,000
HKD 18,000–
Accommodation USD 13,334 Euro 7,000
100,000*
* Varies based on availability and selection
The 4° and final year tuition and fees will be charged at the average tuition and fees across the three universities.
Please also take into consideration that other costs will occur each year, such as travel expenses (related to moving
from one country to another), books, supplies, medical insurance and personal expenses. WBB advisors will work
with families and students to help define these costs.
Please be aware that, for admission to USC, international students are legally required to demonstrate that they are
able to support themselves financially, including tuition, accommodations and other expenses, for one year.
S CH OL A RSH IPS
WBB is targeted for students with an outstanding academic record. The WBB universities offer merit-based
scholarships covering one-half or one-quarter of annual tuition fees. Once awarded, they can be renewed from
year to year, if academic requirements are upheld. All applicants will be automatically considered for scholarships
based on their academic merit, distinguished accomplishments and skills.
Students are encouraged to investigate country-specific scholarship opportunities, financial aid packages and
loans on the websites of the three partner schools. Candidates for regionally accepted merit programs should
inquire if the award program can be applied toward the WBB program.
In fact, while Bocconi has set up dedicated agreements with banks offering low-rate loans to EU citizens, American
citizens can apply to the national financial aid system (FAFSA); HK residents as well can apply for dedicated
governmental financial aid.USC MARSHALL SCHOOL OF BUSINESS Office of Undergraduate Admissions busadm@marshall.usc.edu (+1) 213-740-8885 wbb.usc.edu HKUST BUSINESS SCHOOL World Bachelor in Business Program Office wbb@ust.hk (+852) 3469-2086 wbb.ust.hk BOCCONI UNIVERSITY Student Affairs Division Guidance and Recruitment Office wbb@unibocconi.it (+39) 025836.3045 www.unibocconi.eu/wbb
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