TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise

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TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
TOURISM FUTURES FORUM 2018
                               Friday 23 March 2018
              8:30am–4:30pm & 4:30pm Networking Function
                        The Ville Resort—Casino

TOWNSVILLE   CHARTERS TOWERS         HINCHINBROOK     PALM ISLAND   BURDEKIN
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
Tourism Futures Forum
The 2018 Townsville North Queensland Tourism Futures Forum and Networking Function
will give you the opportunity to hear from a number of inspiring speakers who will provide
learnings that you can apply within your own business or workplace.

Date		        Friday 23 March 2018
Time		        8:00am for 8:30am – 6:30pm
Venue The Ville Resort–Casino, Ballroom 1
		Sir Leslie Thiess Drive, Townsville
Cost Full Day
		Townsville Enterprise Member – $189 each
		Townsville Enterprise Non Member – $249 each
		Student – $119 each
		Business Insights Session Only
  Townsville Enterprise Member – $59 each
		Townsville Enterprise Non Member – $79 each
RSVP 		       5:00pm Friday 16 March 2018
Tickets       townsvilleenterprise.com.au

Note
   Business Insights Session is from 8:30am – 11:00am and doesn’t include catering.
		Full day tickets include morning tea, lunch and afternoon tea at the forum and canapés and
   drink on arrival at the networking function.

 Event Partners

Platinum Partner
Explore Property
exploreproperty.com.au

Networking Function Partner
The Ville Resort–Casino
the-ville.com.au

Keynote Speaker Partner – Gus Balbontin
TAFE Queensland North
tafenorth.edu.au
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
Program
8:00AM - 8:30AM     REGISTRATIONS OPEN
8:30AM—8:35AM       CONFERENCE OPENING
                    Master of Ceremonies
                    Bridget Woods
                    Director – Tourism and Events, Townsville Enterprise Limited
8:35AM—8:45AM       WELCOME AND TOWNSVILLE ENTERPRISE UPDATE
                    Patricia O’Callaghan
                    Chief Executive Officer, Townsville Enterprise Limited
8:45AM—9:00AM       FURTHER UPDATES/SPEECHES
DISRUPTIONS, BUSINESS TRANSFORMATION AND TOURISM INVESTMENT
9:00AM—10:00AM      MARKET DISRUPTION AND BUSINESS TRANSFORMATION
                    Gus Balbontin
                    Former Executive Director, Lonely Planet
10:00AM—11:00AM     TOURISM INVESTMENT PANEL
                    Les Bone, Kernow Charters Towers
                    Paul Victory, SeaLink Queensland and Museum of Underwater Art
                    Michael Jones, The Ville Resort–Casino and Saltwater Development
                    TBC, Geon Property
11:00AM—11:15AM     MORNING TEA
EVENTS
11:15AM—12:15PM     DARK MOFO TRANSFORMATION
                    Kate Gould
                    Executive Director, Dark Mofo
12:15PM—12:45PM     COMMONWEALTH GAMES AND FESTIVAL 2018 UPDATE
                    Jeff Jimmieson
                    Special Projects Manager – 2018 Commonwealth Games, Townsville City Council
12:45PM—1:45PM      LUNCH
SOCIAL MEDIA, MARKETING AND THE CUSTOMER EXPERIENCE
1:45PM—2:15PM       THE CUSTOMER JOURNEY
                    Lisa Woolfe
                    Tourism Marketing & Strategic Projects Executive, Townsville Enterprise Limited
2:15PM—2:45PM       BEST OF QUEENSLAND EXPERIENCES
                    Tourism and Events Queensland
2:45PM—3:15PM       RUNNING AN EFFECTIVE SOCIAL MEDIA CAMPAIGN
                    Bridget Evans
                    Marketing Manager, Paronella Park
3:15PM—3:30PM       AFTERNOON TEA
TRENDS IN TOURISM
3:30PM—3:50PM       CRUISE UPDATE
                    James Coughlan
                    Shore Excursion Manager, Australia, Intercruises Shoreside & Port Services
3:50PM—4:20PM       AIRLINE TRENDS AND NEW ROUTE OPPORTUNITIES
                    Adam Rowe
                    General Manager, Business Development and Marketing, Queensland Airports Limited
4:20PM—4:30PM       SURVEY AND CLOSING
                    Master of Ceremonies
                    Bridget Woods
                    Director – Tourism and Events, Townsville Enterprise Limited
4:30PM - 6:30PM     NETWORKING FUNCTION – THE QUARTERDECK
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
Speakers

           GUS BALBONTIN
           Lonely Planet
               Market Disruption and Business Transformation

           G
                 us is the former Executive Director and Chief Technology Officer
                 at Lonely Planet. This combined with his background in
                 investing, advising and founding new start-ups has enabled Gus
           to equally engage with people from the mailroom to the boardroom,
           from embryonic start-ups to large public corporations. With his ever
           curious and experimental style, he worked with some amazing people
           and companies to help Lonely Planet tackle the digital revolution and
           muscle through a decade of disruption by developing products and
           technology platforms that contributed to the revolution in travel and
           media. He has now hung up the boots of corporate life and is ready to
           share his experiences with others. Gus talks of business disruption and
           transformation, plus the successes and failures of a media industry that
           continuously goes through significant reinvention. The lessons he
           shares can be applied to every industry, business and individual facing
           the challenges of the 21st century.

           Some key achievements are:

              ead one of the most significant global restructures that put Lonely
             L
             Planet back in the black and positioned the company to better tackle
             digital transformation.
                 Refocused the vision and investment of LonelyPlanet.com to the
                  travel forum, gaining customer intent, destination content and daily
                  engagement.
             Reset the investment and structure of Lonely Planet social strategy
              across the world with a focused team and clear direction: help more
              people travel.
              Significantly reduced costs in IT while adding flexibility to the global
               operation by moving the server requirements to the cloud, shifting
               from SAP to Netsuite, and putting LP on Google Apps.
               Developed strong innovation partnerships with companies like
                Nokia, Apple, O’Reilly Media, Google, GoogleX, and more.
                Launched dozens of products across a range of digital and print
                 media (news, apps, books, etc).
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
Speakers

           PAUL VICTORY
           SeaLink Queensland
               Tourism Investment Panel

           P
                aul Victory is a           has taken on a national         working with Government
                General Manager            business growth and             and the Honeycombe
                at SeaLink and has         innovation role for SeaLink.    Group on the development
           a long history in tourism                                       of a marine tourism
           and leisure services in the     Paul has been a Director of     precinct for Townsville.
           Australian tourism industry.    Townsville Enterprise Limited
                                           since 2013, chairing the        Paul graduated from
           Paul was General Manager        Regional Tourism Committee.     Victoria University in 1997
           at SeaLink Queensland for                                       with a Masters Degree,
           six years, managing services    Paul instigated, and is         having completed an
           throughout Northern             leading a team to deliver the   undergraduate degree in
           Australia with services         Museum of Underwater Art        Adelaide and post graduate
           also based in Darwin and        project for Townsville and is   business studies in Perth.

           KATE GOULD
           Dark Mofo
               Dark Mofo Transformation

           K
                 ate Gould is an arts      Symphony Orchestra and          online platforms successfully
                 consultant and digital    Government of South             selling the software platforms
                 entrepreneur. Former      Australia. As Executive         in 2016 and 2017. Kate Gould
           CEO and Associate Artistic      Director of Dark Mofo,          held executive producer
           Director of the Adelaide        Gould has contributed to the    roles with the Brisbane
           Festival, Kate consults to      success of this new festival.   Festival and the Queensland
           arts agencies, festivals,       Only five years old Dark        Performing Arts Centre.
           events, venues, government      Mofo now returns over $50       She also held executive
           and university sectors.         million in economic benefit     management roles with
           Her clients include Mona,       to Tasmania each winter         commercial producer The
           Dark Mofo, Monash               employing over 1000 people      Gordon Frost Organisation.
           University, Flinders            in 2017. Kate also founded
           University, Adelaide            a start- up business of three

           JEFF JIMMIESON
           Townsville City Council
               Commonwealth Games and Festival 2018 Update

           J
                eff Jimmieson is           Jeff has had a 30 year          in Townsville and
                the Manager of             career in major event           North Queensland.
                Special Projects –         creation and production
           Commonwealth Games for          including producer of iconic    Jeff works as a consultant
           the Townsville City Council.    Townsville events including     on national events including
           He is responsible for all of    VP60 and VP70, Skyshow,         the past seven NRL Grand
           Council’s commitments to        T150 – Townsville’s 150th       Finals, Dally M Awards,
           the Commonwealth Games          Anniversary Celebrations        State of Origin Series and
           as an Event City and is the     and Centenary of ANZAC          concerts and festivals by
           Creative Director of Festival   Commemorations. He              international artists.
           2018 (Townsville) held          has produced over
           concurrently with the Games.    500 significant events
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
Speakers

           LISA WOOLFE
           Townsville Enterprise Limited
                The Customer Journey

           L
                 isa has managed a          further expand the region’s        campaign. This campaign
                 number of projects in      exposure through social            was awarded a silver
                 her six year career at     media, Lisa commenced an           prize at the Queensland
           Townsville Enterprise that       influencer program which is        Tourism Awards. Lisa has
           have helped to promote           a combination of engaging          also developed a range of
           the Townsville North             with local influencers/            collateral for the destination
           Queensland region. In her        bloggers and bringing              including the region’s
           current role as Tourism          popular influencers from           official Holiday and Travel
           Marketing Executive,             across different markets           Guide, Driving the Great
           Lisa is responsible for          into the region. In 2017, Lisa     Barrier Reef and the 2018
           managing consumer facing         lead the region’s biggest          Events and Insider Guide.
           campaigns and assets. To         events focused marketing

           BRIDGET EVANS
           Paronella Park
                Running an effective social media campaign

           B
                 ridget Evans is a self-   not rocket surgery, and that      has been instrumental in
                 confessed spelling        anyone can do it (however         pushing Paronella Park
                 and grammar nazi,         she won’t give her boss           towards success in social
           a RuPaul’s Drag Race            access to the company             media, and wrote Paronella
           aficionado, passionate          Facebook account). Plain-         Park’s winning submissions
           vodka supporter, and            speaking and enthusiastic,        for this year’s Queensland
           the Social Media and            she believes that people          Tourism Awards in the
           Communications Manager          who use jargon to mystify         Tourist Attractions and
           for Paronella Park. She         the process are the               People’s Choice categories.
           believes that Social Media is   absolute worst. Bridget
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
Speakers

           ADAM ROWE
           Queensland Airports Limited
                Airline trends and new route opportunities

           A
                   dam has worked        After close to 10 years with   In this role, Adam oversees
                   across numerous       Virgin Australia and more      airline relationships across
                   business functions    recently Tigerair Australia,   Townsville, Gold Coast,
           in his career in aviation,    where he was Commercial        Mount Isa and Longreach
           including network planning,   Director, Adam joined          airports, including new route
           revenue management,           Queensland Airports Ltd as     and capacity development,
           sales, IT, communications,    General Manager Business       co-operative marketing
           marketing and digital.        Development and Marketing.     and pricing negotiations.

           JAMES COUGHLAN
           Intercruises Shoreside & Port Services
                Cruise Update

           S
                 tarting in the cruise   ports around the globe.        development and delivery
                 game at the age of      10 years later it was time     of all Australian ports for
                 20 years old, James     to come back home and          14 different cruise clients.
           went to sea as a qualified    arrange things from the        This provides James
           Chef onboard Crystal          other side of the gangway.     with the knowledge and
           Cruises before 1 year         Since 2013, James has          understanding of all
           later transferring to the     leaded the Intercruises        aspects of the touring
           shore excursion team          Australia Shore Excursion      side of cruise ships and
           where he arranged tours       department where he            the realities they bring.
           for the 6 guests in over      manages all aspects of the
           120 countries and 600         Product, Operations, port
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
townsvillenorthqueensland.com.au
TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise TOURISM FUTURES FORUM 2018 - Friday 23 March 2018 8:30am-4:30pm & 4:30pm Networking Function - Townsville Enterprise
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