Next Gen Digital Platforms - Steve Gurney Retail Industry Lead EMEA - Amazon Web Services
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Next Gen Digital Platforms Steve Gurney Retail Industry Lead EMEA © 2020, Amazon Web Services, Inc. or its Affiliates.
Retail Webinar Series
MON
Oct 12
AWS in Retail
TUE Data Driven Retailing: Insight to Action – AI and
Oct 13 ML’s Role in the New World of Retail
WED
Oct 14
Where Physical Meets Digital
THU
Oct 15
Retail Supply Chain Optimization
FRI
Oct 16
Next Gen Digital Platforms
© 2020, Amazon Web Services, Inc. or its Affiliates.
Online friction
40% 62% 52%
Recently had a Abandoned the Bought
problem buying purchase elsewhere
online
Source: goMoxie report September 30th 2020
© 2020, Amazon Web Services, Inc. or its Affiliates.
Next gen digital platforms
Benefits
Agility
React faster, quicker decisions
Cost Optimisation
Right-size tech spend to revenue
Business Optimisation
Operational efficiency right
across the business
Quick wins on Free Cash Flow
© 2020, Amazon Web Services, Inc. or its Affiliates.
Today’s speakers…
Stéphane Mermet
Retail Industry Lead, France
Amazon Web Services
Daniela Jurado
Western Europe Head
VTEX
Please post your questions for Q&A into the webinar chat
© 2020, Amazon Web Services, Inc. or its Affiliates.
Monolithic vs Next Gen e-Commerce Architecture
MONOLITHIC ARCHITECTURE NEXT GEN ARCHITECTURE
User Interface User Interface
Business Logic
Next Gen Next Gen Next Gen Next Gen Next Gen Next Gen
Database Access Search Personalization Product Page Cart Profile Checkout
Purpose
Built DB
Database Amazon Amazon Amazon Amazon Amazon Amazon Quantum
ElastiCache DocumentDB DocumentDB DynamoDB DynamoDB Ledger Database
© 2020, Amazon Web Services, Inc. or its Affiliates.
Monolithic vs Next Gen e-Commerce Architecture
MONOLITHIC ARCHITECTURE NEXT GEN ARCHITECTURE
User Interface User Interface
Business Logic
Next Gen Next Gen Next Gen Next Gen Next Gen Next Gen
Database Access Search Personalization Product Page Cart Profile Checkout
Purpose
Built DB
Database Amazon Amazon Amazon Amazon Amazon Amazon Quantum
ElastiCache DocumentDB DocumentDB DynamoDB DynamoDB Ledger Database
© 2020, Amazon Web Services, Inc. or its Affiliates.
Example Microservice – Nike Search
Stores
Next Gen Platform
Mobile
Search apps
Websites
© 2020, Amazon Web Services, Inc. or its Affiliates.
Nike Search … Amazon ElasticSearch
Software Updates 3 Months 2.6 per day
Data Transforms 100’s 0
Regression Testing 90% Manual 100% automated
Edit to Live 3 Hours 5 secs
Add a new experience 6+ Months 1 day
Hardware lead times 3 Months No lead time
© 2020, Amazon Web Services, Inc. or its Affiliates.
Serverless Microservices
Autonomous
Specialized
Agility
Flexible Scaling
Easy Deployment
Technological Freedom
Reusable Code
Resilience
© 2020, Amazon Web Services, Inc. or its Affiliates.Serverless Microservices
Autonomous
Specialized
Agility
Flexible Scaling
Easy Deployment
Technological Freedom
Reusable Code
Resilience
© 2020, Amazon Web Services, Inc. or its Affiliates.Continuous Improvement and Optimizations
Typical TCO comparison
True TCO
comparison
e-commerce Instance Improved Measure, Optimized Storage Cloud Native Serverless True AWS
On-Premises/
migration Right-Sizing Elasticity Monitor, Server Optimization Databases Optimized
Hosted
Improve Instances
© 2020, Amazon Web Services, Inc. or its Affiliates.Who are Dunelm?
• UK’s #1 homeware
retailer
• $2Bn in revenue
• 10,000 employees
• 170 stores, 9 depots,
warehouses & offices
© 2020, Amazon Web Services, Inc. or its Affiliates.Launched serverless microservices
website in October 2019
• 55% increase in sales
• 200% increase in Google page speed insight score
• 25% higher user concurrency
• 60% lower TCO
• 30% increase in developer productivity
• Destination employer for tech talent
© 2020, Amazon Web Services, Inc. or its Affiliates.Interim Results, Feb 2020 © 2020, Amazon Web Services, Inc. or its Affiliates.
Interim Results, Feb 2020 © 2020, Amazon Web Services, Inc. or its Affiliates.
Going further and faster with AWS integration services
Amazon AppFlow Amazon EventBridge
© 2020, Amazon Web Services, Inc. or its Affiliates.Worldwide B2C Digital Commerce Platforms marketscape IDC MarketScape, 2020 © 2020, Amazon Web Services, Inc. or its Affiliates.
Accelerate Commerce Transformation Faster Delivery, more seamless customer digital experience, business agility to react to changing customer behaviors and lower operating costs.
Agenda ● Overview VTEX ○ Platform ○ Experience ● Technical Agility ● Success Stories ● Q&A
OVERVIEW
VTEX
The first and only provider of fully
integrated end-to-end Commerce,
Marketplace & OMS
43% $140M 16
YoY revenue growth, Funding from Offices globally
profitable company SoftBank
3000+ 700+ 46
Customers globally Employees Countries with active
worldwide clientsSOME OF OUR CLIENTS
For the ones who build the
future with strategic choices
Support B2C and Differentiate with Modern cloud
B2B operations. technological architecture
agilityVTEX is the platform for innovators and visionaries. Comprehensive End-to-end Fully extensibility marketplace and management and modularity. commerce. solution.
VTEX is the
fastest growing
e-commerce
platform in the
world
"As more businesses explore the marketplace business model and
launch their own marketplaces, it's no surprise that solutions with
integrated commerce and marketplace capabilities are among the
fastest-growing commerce platforms in the world".
- J. Jewell, Research Manager, Digital Commerce, IDCThe network effect Unlock your channels with the Collaborative Commerce Platform.
Thinking beyond traditional e- commerce From establishing new revenue streams to breaking into new markets and launching new business models – business leaders are developing creative new strategies that move the needle in the short term, and deliver sustainable business success.
PLATFORM
MULTI
VTEX Commerce
Powerful B2C & B2B
Commerce Cloud Commerce
Commerce
Commerce
with future-proof
architecture
The first and only provider
of fully integrated end-to- MULTI
Marketplace
end B2C commerce,
marketplace & OMS Transform and disrupt
your category with
various new business
Marketplace
Marketplace OMS
OMS models
MULTI
OMS
Enterprise-grade OMS
for DOM and Order
OrchestrationComprehensive enterprise
commerce solution
MULTI MULTI MULTI MULTI MULTI
Catalogs Storefronts Channels Payments Sellers
Expand your product Manage different stores From third-party marketplaces We offer out-of-the-box Become a marketplace or
catalog, upload thousands under the same to drop shipping. Increase integrations to over 110 expand your sales channels
of SKUs and maintain data environment, with the sales by opening up new global payment methods with our native marketplace
quality seamlessly. same features. channels and managing them on our PCI-certified architecture
seamlessly. platform.
MULTI MULTI MULTI MULTI MULTI
Pricing Currency Language Warehouses Inventories
Allow flexibility in setting Run cross-border with Expanding your business? List warehouses, oversee No matter from where you
price rules based on one or multiple sites. We support you wherever stock and ship faster with are getting your products,
distribution and marketing Manage local currency you are planning to go. native warehouse just sell them.
strategies. and connect with local management.
payments.Technical agility
TECHNOLOGY
Foundational elements
of VTEX Commerce
Cloud Modern multi-tenant
SaaS solution
API-first, headless
approach
Stay up to date and always Create and deliver
on the latest version. experiences for any customer
touchpoint.
Microservices-based Modern developer Packaged business
architecture environment services
Achieve digital agility and Compose commerce Commerce, Marketplace and
scale easily to support experiences and applications OMS to power mission critical
growth. tailored for your business. revenue generating
operations.DIFFERENTIALS
Autoscaling Cloud
+3,32M orders
during Black Week.
+1,03M orders
during Black Friday.
987 orders/min
peak Black Friday.
Regular Friday Black FridayAPI COMMERCE CAPABILITIES Leverage a first-class API documentation and open-source usage examples. +500 100% API endpoints Documentation coverage
API COMMERCE CAPABILITIES
The true impact of the
cloud: auto-updatable
and in constant
evolution.
VTEX is a true cloud-native
platform. Our microservices
architecture allow us to
12k
evolve fast and constantly. Releases in 2019
All updates are
automatically available to
all customers, avoiding
painful and costly
migrations.SOLUTION OVERVIEW
VTEX is the time-to-revenue platform.
VTEX Commerce Platform VTEX Store Framework
API-first Modular
VTEX IO
Platform Storefront
Comprehensive enterprise
Low-code Industry accelerators and pre-
capabilities to power
multiple experiences
Development built components to speed up
implementation
Serverless development
platform to build, integrate and
evolve your IT landscapeFRICTIONLESS TRANSFORMATION
Why clients
choose VTEX
The results of
migrating to VTEX.
+30% +25%
Organic traffic Orders approved
Rapid time-to-revenue +92% best result +41% best result
VTEX customers take
on average 109 days
to go-live.
+54% +4%
Conversion AOV
+300% best result +25% best resultUSE CASES
Accelerating the transformation
of a leading global brand into
the new digital era.
First D2C
"After an extensive search
The very first Motorola direct
to consumer online operation. Motorola decided to partner with
VTEX, a software platform that
Multi-currency, language
and region
fulfills the digital vision of the
Ready for 39 countries, the company.”
same storefront is used and
applied cross-border.
François Laflamme, CSO / CMO, Motorola Global
39 25
Countries live: United Days average between
Kingdom, Germany, each country's go-live.
Netherlands, Italy, Spain,
Brazil, Mexico, Argentina,
Chile, Colombia, Peru, and
more.Omnichannel fast response Integrating physical stores and shop assistants
Omnichannel fast response Integrating physical stores and Using them as warehouses
From Miniprix to MiniMarket
USE CASES
Multinational manufacturer
and marketer of home
appliances
6
Operating countries with live
digital store in VTEX "I am considering
sending some of
76 global IT team to
Days for the first store to be
migrated with a SAP 'intern' at VTEX, to
integration involved
learn cloud processes"
14 Mike Heim - Whirlpool's Global CIO
Online stores with multiple
brands successfully
migrated in different
countries in less than 5
monthsUSER STORIES / DEMONSTRATION
Sporting goods made easy.
Change made fast.
100% Native
Using only native
components,
39%
Garmin reported
better search
Increase
results and
engagement.
in sales
“We've done a lot at Garmin's
online store, way ahead of the
Conversion
From landing-page
46 deadline we planned. With
VTEX Store Framework the
to checkout – there
is less friction and
Days to development is high
performing. You can do a lot
more conversion.
go-live in a short time.”
Lucas Albuquerque, ITAccelerate Commerce Transformation Daniela Jurado Jabba Western Europe Manager Daniela.jurado@vtex.com
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© 2020, Amazon Web Services, Inc. or its Affiliates.Q&A © 2020, Amazon Web Services, Inc. or its Affiliates.
Q&A Panel
Please post your questions in the chat
Steve Gurney Stéphane Mermet
Retail Industry Lead for Retail Industry Lead
EMEA for France
AWS AWS
(Moderator)
© 2020, Amazon Web Services, Inc. or its Affiliates.Retail Webinar Series
MON
Oct 12
AWS in Retail
TUE Data Driven Retailing: Insight to Action – AI and
Oct 13 ML’s Role in the New World of Retail
WED
Oct 14
Where Physical Meets Digital
THU
Oct 15
Retail Supply Chain Optimization
FRI
Oct 16
Next Gen Digital Platforms
© 2020, Amazon Web Services, Inc. or its Affiliates.Thank you! © 2020, Amazon Web Services, Inc. or its Affiliates.
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