TRENDS & INFLUENCES COLOR & FRAGRANCE - Bekro Chemie
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COLOR & FRAGRANCE TR EN D S & IN F LU EN C E S A U T U M N / W I N T E R S P R I N G / S U M M E R
I NTROD UC TI ON TO THE SE ASON Embrace the season and breathe. Welcome to the bekro trend forecast for 2020 - 21. This trend forecast is the result of extensive research in fashion, interior, and fragrance trends in order to get a quick and clear understanding of how key consumer shifts will affect your candle business. bekro has identified five key trends in symbiosis with matching colors and modern fragrances. This trend forecast gives instant access to commercial color and fragrance trends for the season 18 - 24 months in advance. We are amid unexpected and quickly evolving societies and accelerated competition, and we are facing the consequences of increasing environmental damage. We feel the need to regain privacy and find moments of peace. There is a primal desire to nest and to create a comforting and familiar home. We want to feel free and be able to enjoy our “Me Time.” It‘s all about creating an individual place we want to return to. This season, we are thinking about our nesting instinct and how it shapes our homes. We are restless makers, forming and bending our world by hand and by technology to make it ours. As a counterbalance, we are reconnecting with nature and our roots, our breath: the source of life and our power of love and laughter — this is the place where we really feel at home wherever we are. The impact of color still resounds in the continued use of rich, saturated shades and strong, modern pastels. This new season�s palette of bold hues is balanced with more muted, natural colors – from rough and raw to new, earthy, reddish-brown and purple-grey hues. The balance continues in the use of dualities: shimmering and pale, fluorescent and washed out, neon and nude, or women and men. The selected fragrances are a considered rather than a spontaneous collection: from new interpretations of the 90s to new earthy and embracing scents. The overall feeling is curious, motivated, and confident to start the beginning of a new decade. Dominik Illger
Granadilla Passion Fruit
Color 13223-27-6 / Fragrance 13196-489-2
Healthy Cannabis
Color 13222-70-6 / Fragrance 13138-401-3
Magnificent Magnolia
Color 13221-35-6 / Fragrance 13135-489-4
Patchouli Essence
Color 13220-50-6 / Fragrance 13204-848-11
AU T U M N 2 0 2 0 FRAGRAN CE
Today we are more responsible for ourselves and our environment.
We are in the mainstream of recovery of resources and creating less
damage, so we are on the right track for a better future.
This greater awareness in nature leads to the desire for modern
colors and scents that reflect the untamed potential and beauty of
Wild, untamed, and confident, this trend is driven by the freedom raw, rough, and bold botanical ingredients
from routine and the search for the beauty of the wild. Home
becomes a reflection of global wanderlust – representing the wild
nature by deep and rough colors and precious botanical inspired
GR AN AD I LL A PASSION FRUIT
Simply Delicious; Passion Fruit – Red Berries - Vanilla
fragrances. We are reconnecting with primal nature, to be part of it
again and to breathe.
HEALTH Y C AN N ABIS
Well + Good; Green – Fruity - Hemp
M AGNI FICEN T MAGN OL IA
Blooming; Rosa rugosa – Lily of the Valley – Black Tea
PATC H OUL I ESSEN CE
Wildling; Woody – Dusty – Patchouli
Cashmere High
Color 13228-35-6 / Fragrance 13201-401-5
Attar Extract
Color 13229-40-6 / Fragrance 13178-401-5
Cardamom Milk
Color 13230-20-6 / Fragrance 13243-401-1
Midnight Musk
Color 13231-34-6 / Fragrance 13173-401-6
W I NT ER 2 0 2 0 – 21 FRAGRAN CE
Wrapped warmly in a powdery touch: This trend reflects the need to
be firmly embraced and grounded in yourself and your home.
The harmony of soft and calming notes is as important as bringing your
body and soul to inner peace.
We are encircled by things, by people, and by appearances of all
kinds, which oscillate and wander between tenderness and
restlessness. So we shut down our Wi-Fi and return into a quiet and
balanced home. There is an unfulfilled yearning to find comfort in C ASH MERE H IGH
Warm Knits; Musk – Powdery – Tonka Bean
what sometimes feels like a cold, clean, digital world. Home becomes
a space of close and warm shades with particular and new, earthy,
ATTAR EXTRACT
reddish-brown hues offering shelter, protection, and a feeling of skin Nude; Oud – Dry Amber – Spicy
being touched.
C ARDAMOM MIL K
Heart Warming; Warm Milk – Hazelnut – Cardamom
MIDN IGH T MUSK
Sensual Touch; Bulgarian Rose – Saffron – Red Berries
Chill Out Cloud
Color 13232-50-6 / Fragrance 13252-401-15
Fallen Fir
Color 13233-70-6 / Fragrance 13206-435-3
Be The Change
Color 13234-40-6 / Fragrance 13207-489-5
Oud & Vetiver
Color 13235-03-6 / Fragrance 13026-489-5
W I NT ER 2 0 2 0 – 21 FRAGRAN CE
Our conception as global citizens is displayed in a collection
of curious and unexpected ingredients, filling the
atmospheres of our homes and reminding us that nothing
can be built without strong foundational roots.
Turbulent times surround us. For people and products, it is time to be
honest, ethical, and local. We challenge our idea of society and how
we live; we go beyond borders and boundaries to embrace the global
fusion of influences we meet on the way. Our home becomes a nomad C H IL L OUT CLOUD
panopticon, continuously exploring concepts and dragging elements Swedish Lagom; Rhubarb – Rose – Cedarwood
from comforting local themes. Our place of safety is displayed with a
handmade touch - filled with natural textures such as collected wood, FAL L EN FIR
Danish Hygge; Siberian Fir – Plum – Oakwood
shells, used leather and unfinished cotton. Gentle neutral shades are
acting like a buffer between the outside and the inside. Fragrances BE TH E C H AN GE
seem imperfect, unusual and beautifully unique. Japanese Ikigai; Bergamot – Leather – Tonka Bean
OUD & VETIVER
Scottish Corrie; Saffron – Vetiver – Oud
Woodsy Smoke
Color 13224-60-6 / Fragrance 12889-401-6
Slow Down Darling
Color 13225-60-6 / Fragrance 13174-401-4
Peppered Amberwood
Color 13226-50-6 / Fragrance 13200-489-5
Moringa Leaves & Cypress
Color 13227-50-6 / Fragrance 13199-435-6
S PRI N G 2 0 21 FRAGRAN CE
Same-same but with different identities.
The omnipresent duality of former contradictions like shimmering
and pale, fluorescent and washed out, neon and nude, or women
and men is inspired by the idea of metamorphosis and the ability to
transform the familiar into something unique.
This trend reflects the return of privacy – the attempt to hide from big
data, from the white noise and to re-enter the offline world. We
want to be unique again, revealing our individualism and empowering
our free will. Our home is presented with sophisticated discretion to WOODS Y SMOK E
Everyone and Everything; Woody – Guaiac Resin – Leather
our inner circle. Home décor is colored in understated, cool, edgy and
sparkling mineral shades. This is a palette of mineral inspired colors
that mixes nature and science. SLOW DOWN DARL IN G
Metamorphosis; Rose Bud – Citrus – Peach
PE PPE RED AMBERWOOD
Authentic; Lavender – Black Pepper – Ambergris
M OR I N GA LEAVES & CYPRESS
Predestined; Green Cypress – Fir Needle – Patchouli
Escape
Color 13236-40-6 / Fragrance 13250-401-3
Rhubarb Tarte
Color 13237-40-6 / Fragrance 13242-401-1
Tangerine Dream
Color 13238-27-6 / Fragrance 13218-489-2
Yuzu Pomelo
Color 13239-10-6 / Fragrance 13245-401-2
S U MMER 2 0 21 FRAGRAN CE
Spiritual but not religious. Mindfulness and attentiveness lead us into
a virtuous consciousness, focusing on pure happiness such as the smell of
sun-drenched, ripe, and juicy fruits, representing the joy of life.
Stop and breathe! Let us indulge the celebration of “Me Time“ and
rediscover yourself. Attentiveness leads us to take a deep breath and
a close look at happiness which often is overlooked in everyday life
and to feel the sparkle of joy. Embrace euphoria with lively colors, ESC APE
wishing to create a happy, playful and straightforward environment. Rise and Shine; Bergamot – Orange Blossom – Sandalwood
This palette is restful, balanced and harnessing the colors of sunrise.
RH UBARB TARTE
Me Time; Rhubarb – Cream – Red Berries
“And so with the sunshine and the great bursts of leaves growing on
the trees, just as things grow in fast movies, I had that familiar TAN GERIN E DREAM
conviction that life was beginning over again with the summer.” Vivid; Juicy Orange – Sweet Lime – Zesty Tangerine
F. Scott Fitzgerald, The Great Gatsby
YUZU POMELO
Ray of Light; Pink Pomelo – Fizzy Orange – Yuzu
Patchouli Essence Midnight Musk Oud & Vetiver Moringa Leaves & Cypress Yuzu Pomelo
Color 13220-50-6 / Fragrance 13204-848-11 Color 13231-34-6 / Fragrance 13173-401-6 Color 13235-03-6 / Fragrance 13026-489-5 Color 13227-50-6 / Fragrance 13199-435-6 Color 13239-10-6 / Fragrance 13245-401-2
Magnificent Magnolia Cardamom Milk Be The Change Peppered Amberwood Tangerine Dream
Color 13221-35-6 / Fragrance 13135-489-4 Color 13230-20-6 / Fragrance 13243-401-1 Color 13234-40-6 / Fragrance 13207-489-5 Color 13226-50-6 / Fragrance13200-489-5 Color 13238-27-6 / Fragrance 13218-489-2
Healthy Cannabis Attar Extract Fallen Fir Slow Down Darling Rhubarb Tarte
Color 13222-70-6 / Fragrance 13138-401-3 Color 13229-40-6 / Fragrance 13178-401-5 Color 13233-70-6 / Fragrance 13206-435-3 Color 13225-60-6 / Fragrance 13174-401-4 Color 13237-40-6 / Fragrance 13242-401-1
Granadilla Passion Fruit Cashmere High Chill Out Cloud Woodsy Smoke Escape
Color 13223-27-6 / Fragrance 13196-489-2 Color 13228-35-6 / Fragrance 13201-401-5 Color 13232-50-6 / Fragrance 13252-401-15 Color 13224-60-6 / Fragrance 12889-401-6 Color 13236-40-6 / Fragrance 13250-401-3
WI NTE R 2 0 2 0 – 21
WI NTE R 2 0 2 0 – 21
AUTUM N 2 0 2 0
SUM M E R 2 0 21
SPR I N G 2 0 21
b ekr o c hemie Gmb H Industriestraße 104 66802 Überherrn Germany Ph. +49 (0) 68 36 / 9198 - 0 Fax. +49 (0) 68 36 / 9198 - 10 info@bekro.de / www. bekro.de
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