Trust in Indonesia Country Report
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Country Report Trust in Indonesia
21st ANNUAL
EDELMAN TRUST General Online Population Informed Public
BAROMETER 500 respondents in U.S. and China;
1,150 100 respondents in Nigeria;
Methodology respondents per country 200 in all other countries
Ages Represents 17% of total global population
18+ Must meet 4 criteria:
Online survey in 28 countries* ‣ Age 25-64
All slides show general
33,000+ respondents online population data ‣ College-educated
2021 Edelman Trust Barometer fieldwork unless otherwise noted ‣ In top 25% of household income
per age group in each country
conducted from October 19 to November 18, 2020
‣ Report significant engagement in public
policy and business news
*The 2021 Trust Barometer 27-market global averages (for
the general population, mass population and informed
public) do not include Nigeria Mass Population
27-market global data margin of error: General population +/- 0.6% All population not including
(N=31,050); informed public +/- 1.3% (N=6,000); mass population +/-
0.6% (N=25,050+); half-sample global general online population +/-
informed public
0.8% (N=15,525).
Country-specific data margin of error: General population +/- 2.9% Represents 83% of total global
(N=1,150); informed public +/- 6.9% (N=min 200, varies by country), population
except for China and U.S. +/- 4.4% (N=500) and Nigeria +/- 9.8%
(N=100); mass population +/- 3.0% to 3.6% (N=min 736, varies by
country), except for Nigeria +/- 2.9% (N=1,125). U.S. Post-Election Supplement
1,500 U.S. respondents, fielded December 14 to 18, 2020
U.S. Post-Election Supplement margin of error: +/- 2.5% (N=1,500).
U.S. Post-Election Supplement ethnicity-specific data margin of error:
Non-Hispanic White +/- 3.3% (N=894); all others +/- 4.0 (N=607). 221 YEARS OF TRUST
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Rising Fall of the Earned Media U.S. Trust A “Person Like Business More Young People Trust in Performance Business Must
Influence of Celebrity CEO More Credible Companies in Shifts from Me” Emerges Trusted Than Have More Business and Partner With
NGOs Than Europe Suffer “Authorities” as Credible Government Trust in Plummets Transparency Government to
Advertising Trust Discount to Peers Spokesperson and Media Business Essential to Regain Trust
Trust
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Fall of Crisis of Business Trust is Growing Trust in The Battle Trust Trust: Declaring
Government Leadership to Lead Essential to Inequality Crisis for Truth at Work Competence Information
and Ethics
the Debate Innovation of Trust Bankruptcy
for Change
32020 2021 YtY
General population General population Change
TRUST INDEX IN 54 Global 27 56 Global 27 +2
82 China 77 India -2
INDONESIA 79 India 72 China -10
DECLINES BY 1 73
66
Indonesia
Thailand
72
69
Indonesia
Saudi Arabia
-1
+8
POINT 65
62
UAE
Mexico
68
67
Singapore
UAE
+6
+2
Trust Index 62 Singapore 66 Malaysia +6
61 Saudi Arabia 63 The Netherlands +6
- 0 + 60 Malaysia 61 Thailand -5
Distrust Neutral Trust Change, 2020 to 2021 59 Australia +12
57 Kenya
(1-49) (50-59) (60-100)
57 The Netherlands 59 Kenya +2
53 Canada 59 Mexico -3
53 Colombia 56 Canada +3
51 Brazil 53 Germany +7
Greatest decline in China (-10); 50 S. Korea 52 Italy +3
greatest increase in Australia (+12) 51 Brazil 0
49 Argentina
49 Italy 50 Ireland +5 U.S. Trust Index
47 Australia 48 Colombia -5 53
16 countries gained trust, 48
47 U.S. 48 France +3 47
9 countries lost trust 43
46 Germany 48 S. Africa +4
45 France 48 U.S. +1
45 Ireland 47 Argentina -2 -5
45 Spain 47 S. Korea -3
44 S. Africa 45 Spain 0
2021 Edelman Trust Barometer. The Trust Index is the average
percent trust in NGOs, business, government and media. TRU_INS. 42 Japan 45 UK +3
Below is a list of institutions. For each one, please indicate how
much you trust that institution to do what is right. 9-point scale; top 4 42 UK 40 Japan -2
box, trust. General population, 27-mkt avg. 4
30 Russia 31 Russia +1SPRING TRUST BUBBLE BURSTS;
BIGGEST LOSS FOR GOVERNMENT IN 11 COUNTRIES
- 0 +
Distrust Neutral Trust Change, wave to wave
Trust Index, 11 countries included in the 2020 Trust Barometer Spring Update (1-49) (50-59) (60-100)
+/- Jan 2020 to +/- May 2020 to
Global 11 Government May 2020 Jan 2021
S. Korea +16 -17
+/- May 2020 UK +24 -15
to Jan 2021
China +5 -13
61 Government -8
-8
Mexico +12 -12
Media -6
-5 -6
+6 Canada +20 -11
NGOs -6
-6
India +6 -8
56 Business -3
-3
55 U.S. +9 -6
Government was the most Germany +19 -5
trusted institution in May,
then lost its lead 6 months later Japan -5 -1
Saudi Arabia +5 -1
Jan 2020 May 2020 Jan 2021
France +13 +2
2
2021 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate
how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 11-mkt avg. 5PANDEMIC DEEPENS INEQUITIES AROUND THE WORLD
Percent who agree
Those with less education, less money and fewer resources are being unfairly
burdened with most of the suffering, risk of illness, and need to sacrifice due to the pandemic
78
72 70 70 69 68 66 65 65 65 65 64 63 63 61 59 58 58 58 58 57 57 55 55 54 54 54
Global 27 52
62%
2021 Edelman Trust Barometer. CV1_Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means “strongly disagree” and nine means “strongly
agree”. 9-point scale; top 4 box, agree. Question asked of half of the sample. General population, 27-mkt avg.
*Nigeria not included in the global average 6AMONG RESPONDENTS IN INDONESIA,
TRUST IN POWERFUL COUNTRIES DECLINES Distrust Neutral Trust
(1-49) (50-59) (60-100)
Percent trust in companies headquartered in each country, in Percent trust in the national government of each
Indonesia foreign country, in Indonesia
78
74
82
80 81
79 78 78 61
76 76 77 76 55
73 73 74
69
66
64 64
58
56
53
2014 2015 2016 2017 2018 2019 2020 2021
2021 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. TRU_GOV. Please indicate how much you trust the national
government of each of the following countries to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9-
point scale; top 4 box, trust. Question asked of half of the sample. Respondents were not asked to rate their home country. General population, Indonesia. 7Photo credit: Pikiran Rakyat Photo credit: Liputan6
A YEAR IN FLASHBACK
Photo credit: Joshua Irwandi
Photo credit: CNBC IndonesiaIN INDONESIA, ALL INSTITUTIONS TRUSTED
Percent trust, in Indonesia - 0 +
Distrust Neutral Trust Change, 2020 to 2021
Business Media Government NGOs
78
72 70
68
72TRUST INDEX
-1
pts
Change,
2020 to 2021
-1 +3 -5 0
2021 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate
how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, Indonesia. 9TRUST DECREASES IN 11 of 15 SECTORS
- 0
+
Percent trust in each sector, in Indonesia
Distrust Neutral Trust Change, 2020 to 2021
88
83 84 85
80 81 82
77 77 77 79
74 75 75 76
67
n/a -7 -4 -3 -7 -10 -5 -7 +2 -8 -4 +2 +2 -1 -1 0
2021 Edelman Trust Barometer. TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown
to half of the sample. General population, Indonesia. 102021 2021
Trust gap
TRUST INEQUALITY Informed public Mass population
68 Global 27 52 Global 27 Record trust inequality
SPREADS FURTHER 86 India 68 China
16
14
86 Saudi Arabia 68 Indonesia 15
Trust Index 83 Indonesia 67 India 19
82 China 67 Saudi Arabia 19
79 The Netherlands 66 Singapore 10
79 UAE 65 UAE 14
78 Malaysia 63 Malaysia 15
Distrust Neutral Trust 77 Australia 62 17
The Netherlands
(1-49) (50-59) (60-100)
76 Singapore 58 Kenya 7 DOUBLE-DIGIT TRUST
75 Thailand 56 Mexico 10 INEQUALITY IN RECORD
66 Italy 56 Thailand 19 NUMBER OF COUNTRIES
66 Mexico 55 Australia 22
Nr. of countries with
65 France 55 Canada 9 double-digit trust inequality
65 Kenya 52 Germany 10
Mass population 16 points less trusting Global 22 21
65 S. Africa 51 Italy 15
64 Canada 49 Nigeria* 3
63 Ireland 48 Ireland 15
62 Brazil 47 Brazil 15
62 Germany 46 Colombia 13 7
62 U.S. 45 France 20
59 Colombia 44 Argentina 12
59 S. Korea 44 S. Africa 21
59 UK 44 Spain 13 2012 2021
57 Spain 44 U.S. 18
56 Argentina 43 S. Korea 16
2021 Edelman Trust Barometer. The Trust Index is the average
percent trust in NGOs, business, government and media. TRU_INS. 52 Japan 43 UK 16
Below is a list of institutions. For each one, please indicate how 52 Nigeria* 39 Japan 13
much you trust that institution to do what is right. 9-point scale; top 4
41 Russia 28 Russia 13
box, trust. Informed public and mass population, 27-mkt avg.
*Nigeria not included in the global average 11PANDEMIC PUTS TRUST TO THE TEST
Percent who are concerned
PANDEMIC ADDED Percent who are fearful
TO PERSISTENT 89
PERSONAL AND
78
SOCIETAL FEARS 75 75
Percent who are concerned, 66
and percent who are fearful, in
Indonesia
62
42 42 41
32
2021 Edelman Trust Barometer. POP_EMO. Some people say
they worry about many things while others say they have few
concerns. We are interested in what you worry about. Specifically, Job loss (net) Climate change Hackers and Contracting Losing my
how much do you worry about each of the following? 9-point scale; cyber-attacks COVID-19 freedoms as a
top 4 box, worry; top 2 box, fear. Non-job loss attributes shown to citizen
half of the sample. General population, Indonesia. Job loss asked of
those who are an employee (Q43/1). Job loss is a net of attributes 1-
3, 5, and 22-24. 13PANDEMIC ACCELERATES JOB LOSS FEARS
Percent who agree, in Indonesia
As a result of the of the pandemic, I worry that the pandemic will accelerate
a portion of our workforce has seen their the rate at which companies replace
work hours reduced or their human workers with AI and robots
jobs eliminated
A large percentage
A small percentage
69 37 32
% 59 %
2021 Edelman Trust Barometer. LAY_OFFS. Has the organization you work for had to lay-off or furlough any employees as a result of the economic impact of the pandemic? Code 1, yes, a large
percentage; code 2, yes, a small percentage. Question asked of those who are an employee (Q43/1). Total layoff/furlough percentage is a sum of code 1 and 2. SOC_AGR. Please indicate how much
you agree or disagree with the following statements. 9-point scale; top 4 box, agree. Question asked of half of the sample. General population, Indonesia. 14INCREASED
URGENCY TO Change in importance since last
year, in Indonesia Net change
More
Important
Less
Important
ADDRESS
FOUNDATIONAL Improving our healthcare system +72 78 6
PROBLEMS Addressing poverty in this country +70 76 6
Change in importance since last year
Improving our education system +69 75 6
(more important minus less important)
Closing the economic and social divide +66 73 7
Addressing climate change +62 68 6
Finding ways to combat fake news +61 70 9
Protecting people's individual freedoms +61 68 7
2021 Edelman Trust Barometer. IMP_POL_PRIORITIES. For each of Addressing discrimination, racism +60 68 8
the following issues and challenges, please indicate whether our
country addressing it has become more important to you, less
important to you, or has stayed the same in importance, since last year.
5-point scale; top 2 box; more important; bottom 2 box, less important.
General population, Indonesia. Net change is the difference between
more and less important. 15RAGING INFODEMIC FEEDS MISTRUST
SOCIETAL LEADERS SUSPECTED OF MISINFORMATION
Percent who worry, in Indonesia
Our government leaders Business leaders
are purposely trying to mislead are purposely trying to mislead
people by saying things they know are false people by saying things they know are false
or gross exaggerations or gross exaggerations
59 % 58 %
2021 Edelman Trust Barometer. POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically,
how much do you worry about each of the following? 9-point scale; top 4 box, worry. Attributes shown to half of the sample. General population, Indonesia. 17TRUST IN SOCIETAL LEADERS
TO DO WHAT IS RIGHT DECLINES
- 0 +
Percent trust, in Indonesia Distrust Neutral Trust Change, 2020 to 2021
83 84 85
77
72
65 67
-6 -4 -3 -3 0 n/a -5
People in my local
Government leaders Journalists CEOs Religious leaders My employer CEO Scientists
community
2021 Edelman Trust Barometer. TRU_PEP. Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9-point scale; top 4
box, trust. Attributes shown to half of the sample; “My employer CEO” only shown to those that are an employee (Q43/1). General population, Indonesia. 18IN INDONESIA, ONLY 1 IN 4 HAVE
GOOD INFORMATION HYGIENE
Percent in each segment
Information hygiene:
36 36
60% of respondents
1. News engagement
share or forward news
2. Avoid information echo items that they find to be
chambers interesting.
28
3. Verify information Of those, only 32% have
4. Do not amplify
good information hygiene
unvetted information
Poor Moderate Good
information hygiene information hygiene information hygiene
2021 Edelman Trust Barometer. MED_SEG_OFT. How often do you engage in the following activities related to news and information? Indicate your answer using the 7-point scale below. 7-
point scale; top 5 box, several times a month or more. General population, Indonesia. For full details on how the Information Hygiene Scale was built, please refer to the Technical Appendix. 19TRUST IN SOCIAL MEDIA AT AN ALL TIME LOW
Percent trust in each source for general news and information, in Indonesia
80 83
80 81
78 79
76 75 75 75
77 72 72 73 75
75 75 69 70
68 73 72 68
71 65 71 66 Change
69 69 Trusted (60-100)
67 67 67 65 63 2020-2021
62 63
60 61 55 0
Search engines*
57
Traditional media -2
Owned media -2
Social media -2
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
2021 Edelman Trust Barometer. COM_MCL. When looking for general news and information, how much would you trust each type of source for general news and information? 9-point scale;
top 4 box, trust. Question asked of half of the sample. General population, Indonesia.
*From 2012-2015, “Online Search Engines” were included as a media type. In 2016, this was changed to “Search Engines.” 20A NEW MANDATE FOR BUSINESS
TRUST IS LOCAL:
MY EMPLOYER A MAINSTAY OF TRUST - 0 +
Distrust Neutral Trust Change, 2020 to 2021
Percent trust in my employer
Indonesia Trust in my employer stable or rising in 18 of 27 countries
92 89 86 85 83 83 82
76
79 79 79
92%
78 77 76 76 76 76 75 74 73 72 72 71 70 70 69 66
60 58
My employer
My employer more
trusted than institutions
Business 78
Media 72
0
l -1 +2 +1 +7 +2 0
l -1 +5 0 +3 +4 +1 +1 +4 0
ll
-3 -12 0 0
ll -2 -6 +4 n/a
l ll
-1 +3 -4 -1
Government 70
NGOs 68
2021 Edelman Trust Barometer. TRU_INS. [Your employer] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4
box, trust. General population, Indonesia. Question asked among those who are employed (Q43/1). 22BUSINESS EXPECTED TO TAKE THE LEAD ON CHANGE
Percent who agree, in Indonesia
CEOs should step in CEOs should take the lead CEOs should hold
when the government does not fix on change rather than waiting themselves accountable to
societal problems for government to impose change the public and not just to the
on them board of directors or stockholders
72 % 74 % 72
2021 Edelman Trust Barometer. CEO_EXP. Below is a list of potential expectations that you might have for a company CEO. Thinking about CEOs in general, whether they are global CEOs or a CEO who oversees a
%
particular country, how would you characterize each using the following three-point scale? 3-point scale, sum of codes 2 and 3. Question asked of half of the sample. CEO_AGR. Thinking about CEOs, how strongly do you
agree or disagree with the following statement? 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, Indonesia. 23CEOS MUST LEAD ON SOCIETAL ISSUES
Percent in Indonesia who expect CEOs to publicly speak out
about one or more of these societal challenges
Pandemic impact 68
92
Job automation 54
% Societal issues 54
Local community issues 45
2021 Edelman Trust Barometer. CEO_SPEAK. Looking at the topics listed below, please select the ones you expect CEOs to currently be speaking out about publicly. Select all that apply. Question
asked of half of the sample. General population, Indonesia. CEO expectation to speak out is a net of attributes 1, 2, 5 and 7. 24CONSUMERS AND EMPLOYEES
EXPECTED TO HAVE A SEAT AT THE TABLE
Percent who agree, in Indonesia
67Consumers …
% 66
Employees …
% 51 % of those who
are employed
I am more likely now than a year
have the power to force ago to voice my objections to
management or engage in
corporations to change workplace protest
2021 Edelman Trust Barometer. TMA_SIE_SHV. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. Question asked of half of the
sample. EMP_ENG. Thinking about your current employer, to what extent do you agree with the following statements? 9-point scale; top 4 box, agree. Question asked of those who are an
employee (Q43/1). General population, Indonesia. 25EMPLOYEE
EXPECTATIONS
SHIFT: SAFETY
AND UPSKILLING Change in importance as an
employer attribute since the More Less
Net change
MATTER MORE start of the year in Indonesia... Important Important
Change in importance since last year Job skills training programs +57 66 9
(more important minus less important)
Regular employee communications +57 65 8
Diverse, representative workforce +56 64 8
Keep workers, customers safe +55 63 8
2021 Edelman Trust Barometer. EMP_IMP_VAL. When considering
an organization as a potential place of employment, please indicate
whether each of the following has become more important to you, less
important to you, or has stayed the same in importance since last year.
5-point scale; top 2 box; more important; bottom 2 box, less important.
Question asked of those who are an employee (Q43/1). General
population, Indonesia. Net change is the difference between more and
less important. 26PANDEMIC FEARS
IMPEDE RETURN TO WORKPLACE
Percent who say each reason is why they are choosing to work from home vs. choosing to return to the workplace, in
Indonesia
50 % choosing to work at home,
for the following reasons: 50 % choosing to return to the office,
for the following reasons:
COVID-19 risk
75 My employer made me feel safe 35
while commuting/in office (net)
I am more productive 22 I am more productive 51
Enhanced work-life balance 27 Healthy work-life balance 31
2021 Edelman Trust Barometer. WRK_CHOICE. Which of the following best describes your current working situation? Question asked of those who are an employee (Q43/1). Data among employees that have a choice of
working from home or their workplace. WHY_HOME. Why are you choosing to continue working from home even though you could return to the workplace if you wanted to? Select all that apply. Question asked of employees
that are choosing to work from home (Q43/1 AND WRK_CHOICE/3). WHY_OFFICE. Why are you choosing to work at an office or other workplace even though you could work remotely if you wanted to? Select all that apply.
Question asked of employees that are choosing to return to their workplace (Q43/1 AND WRK_CHOICE/4). General population, Indonesia. COVID-19 risk while commuting / in office is a net of WHY_HOME/2-3. 27EMERGING FROM INFORMATION BANKRUPTCY
1 2 3 4
Business: Embrace Lead with facts, Provide Don’t go it alone
expanded mandate act with empathy trustworthy content
CEOs must lead on issues Business, government, NGOs
Societal leaders must have the All institutions must provide and others must find a
from improving healthcare and courage to provide straight truthful, unbiased, reliable
address inequality to upskilling. common purpose and take
talk, but also empathize and information. collective action to solve
Act first, talk after. address people’s fears. societal problems.
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