Tshembo Africa Foundation - #burpees4conservation - JOIN US AS OUR SPONSOR & SUPPORTER - Timbavati Private ...
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Tshembo Africa Foundation
#burpees4conservation
JOIN US AS OUR SPONSOR & SUPPORTER
16th FEBRUARY 2021
BEFORE WE START…
…please keep in mind we are enthusiasts.
Everything we do is based on voluntary basis.
We are more like a start-up and not like a
fully-grown company.
SO WE NEED LOTS OF SUPPORT!
16 th February 2021
3
FOUNDED IN APRIL 2020 DURING COVID LOCKDOWN
TSHEMBO FOUNDING
MEMBERS:
Bruce
LAWSON
Sean
PATTRICK
Nathalie
ARN
AFRICA Daniela
MATES
Rhona
SCHEPPEL
Manfred
KLUGE
FOUNDATION Our foundation was formed by Nature and Wilderness Guides - who understand the
importance of preserving wilderness areas and engaging with the adjacent communities
INTRODUCTION – WHO WE ARE to form a critical symbiotic relationship - and professional individuals in the finance and
media sector therefore building a strong alliance.
• Uplift, up-skill and empower people in key rural
communities bordering conservation areas.
• Nurture, protect and preserve natural environment
& wildlife, and our people, cultures & customs.
• To contribute to a world in which people & wildlife
forever live together harmoniously and sustainably
#BurpeesForConservation – the concept
Nothing Raise money to upskill anti-poaching
good teams to preserve wildlife in the Greater
Kruger Area in South Africa and to motivate
10.000 people + in over 30 countries to
happens improve their fitness levels
BY
unless Starting the biggest ever worldwide
burpee (a pushup followed by a
you do it leap in the air) challenge for
conservation of African
wildlife:
Erich Kästner
1 MILLION within 4 weeks
burpees for 1 million ZAR (mid March – mid April 2021)
5
PREVIOUS INITIATIVE:
#walking4hope & #food4hope
SUPPORT THE POOR ONES WITH FOOD PARCELS DURING LOCKDOWN
ZAR882,000 /
200+ walkers /
16,800 km / 22
countries 1052+
food parcels for
communities in
K2C biosphere
Media coverage
with high impact
including tv, radio,
press and various
social media
channels
6
GKEPF was established in 2016, in direct response to the alarming
GREATER KRUGER number of endangered animals killed by poachers in the region of
the Greater Kruger National Park (GKNP) – an area which
ENVIRONMENTAL encompasses more than 20 million hectares of unfenced wilderness
and which is host to the largest wild rhino population in the world.
Eleven founding members, including nine private reserves, one
PROTECTION provincial park and one national park, came together to form an
alliance and registered a non-profit company, GKEPF, to service the
FOUNDATION protection needs of the western and eastern flanks of the Kruger
National Park and the Greater Limpopo Transfrontier National Park.
For the most part these wildlife and ecologically sensitive areas are
open to the Kruger National Park with no fences separating them.
GKEPF aims to minimise wildlife crime in this area through
aligned approaches, shared
INTRODUCTION – WHO WE ARE resources, effective
communication
and collaboration
with strategic
partners.
7
STRONGER TOGETHER: TAF & GKEPF
TIME TO ACT Protect wildlife
and
ensure natural
Mission & Interlinking conservation
Rhino populationcampaign
Kruger Park ZA 2013 - 2019 diversity
White rhinos: Black rhinos:
Educate,
- 60% - 35%
Raise
Upskill and
international
Motivate
awareness for
GKEPF
#BurpeesFor
Field Rangers
Conservation
(8.968 -> 3.549) (415 -> 268 !!!!!) & staff
Raise Receive
awareness for funding for
struggles in GKEPF
Anti Poaching projects
POPULATIONS
Source: https://africageographic.com/stories/kruger-rhino-populations-plummet-latest-official-stats/
8
GKEPF supports the continuous training of field rangers at the
Where is your coal face of wildlife protection. Skills such as expert trackers
and dog handlers are continuously developed. The well-being
and development of the ranger force is the basis of an effective
donation going? approach to combat the constant threat on wildlife. The costs
involved to maintain and constantly improve these skillsets
are exorbitant and a limiting factor.
FUNDS RAISED THROUGH #BurpeesForConservation
WILL BE APPLIED TO THIS NEED.
9
HOW TO KICKSTART
THE CHALLENGE
Bruce “Burpee” Lawson BRUCE LAWSON 30,000 BURPEES IN
as our frontman INTRODUCTION 10 DAYS CHALLENGE
• Wilderness & Trails Guide & Instructor: Bruce attempts to perform 30,000 burpees
20,000 hours walking in the African bush during 10 days in a hotel room in Australia,
• Frontman of #walking4hope campaign: while being quarantined.
1000km in 20 days “Bearded Hero”
• Completed an unsupported walk
from Cape to Cairo in 1997/98 WE PLAN A LIVE STREAM FOR THIS
• Functional & Personal Fitness Trainer SURELY INCREDIBLE CHALLENGE.
• Bad Ass
30,000 burpees
in 10 days mean
250 per hour
if Bruce is working out 12h/day
10
HOW TO ACHIEVE
AWARENESS
Great to market over all
platforms: escape from
lockdown frust Extensive & dedicated marketing / PR campaign
through sponsors, sport brands, labels, personal
networks over all channels
By engaging various target groups to participate in the challenge:
• friends & supporters of Tshembo and their friends & families
• guiding community and their friends & families as well as former guests
• anti-poaching teams and their friends & families
• sportsmen and their friends & families, sports clubs, fitness studios
• involve well-known personalities, e.g. Rugby Players, Martial Arts
& CrossFit Champions, Soccer Players, etc.11
GREAT PROJECTS NEED GREAT PARTNER
How to be an active part of our campaign
SPONSORSHIP BRUCE LAWSON
IDEA:
Bruce Lawson attempts to perform 30,000 burpees within 10 days in a hotel
room in Adelaide, Australia. This will be done completely unsupported as Bruce
will be under strict quarantine.
HOW:
We look for sponsorship and will provide the following:
• Depending on package: Native integration & branding
PR & media coverage
• Own media integration: Live Stream from the hotel room
(probably on youtube)/Instagram & Facebook Feeds /
Live Chat during teaser phase & activity phase & wrap-up
and post-reporting phase
• Open for your ideas
IF HE PERFORMS 12 HOURS A DAY (WITHOUT ANY BREAK)
THIS MEANS HE HAS TO COMPLETE A BURPEE EVERY 14S!12
VARIETY OF SPONSORING OPTIONS
SPONSORSHIP & SUPPORTER - YOUR CHANCE TO CONSERVE WILDLIFE
Main Sponsor #BurpeesForConservation
Donation: min.200,000 ZAR / min. 10.000 € by YOU
Outfitter and equipment Sports wear/ Food / Water
supplier Material donation & Energy drink / Body Care /
+ min. 20,000 ZAR / min. 1000 € Fitness Tracker / Tec / …
Any other Brand & Service which is from
commited to this initiative Automotive
Unlimited Donation: min. 10,000 ZAR / min.500 € to Zoo13
TSHEMBO AFRICA FOUNDATION
TIME TABLE / PROJECT PLAN #BURPEESFORCONSERVATION
MILESTONE MILESTONE MILESTONE MILESTONE
GKEPF & Content & Promoting the Bruce finishing the
TSHEMBO Clear Strategy campaign on Social challenge
PARTNERSHIP Media
MILESTONE MILESTONE MILESTONE MILESTONE
Meeting & Pre-Teaser Bruce leaving South PR & Marketing
Agreement & Big Bang Teaser Africa Raffle
GKEPF & TAF
MILESTONE MILESTONE MILESTONE MILESTONE
MoU Presenter Bruce to start with Financial work &
PROJECT Search for Last Meeting before challenge in AUS Round Up
START Sponsors Big Bang
CW CW CW CW CW CW CW CW CW CW CW CW CW
2 3 4 5 6 7 8 9 10 11 12 13 14
25/01-07/02 08/02-21/02 22/02-14/03 15/03-28/03
• MoU • Creating content: • Creating content: • Start Challenge
• Project Plan & Timeline video teaser video teaser • Live Chats on YouTube
• Definition of orga, • Photos • Photos • Live Stream of
duties, responsibilities • Marketing • Marketing Challenge
• TAF & B4C Logo • Big Bang 27.02.
• Contact list • Ground Team
• PR & Marketing14
TSHEMBO
AFRICA YOUR CHANCE TO
FOUNDATION PRESERVE WILDLIFE
ARE YOU IN?
ACTIVELY!
SPONSOR NOW.
Contact:
mail@tshembo.com
Manfred Kluge: +491738993581You can also read
