Turin & Milan, Italy - Brand presentation by - exclusively for - mtw group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Brand presentation
by
exclusively for
Turin & Milan, Italy
BRAND’s COMPETITIVE
PROPOSITION OVERVIEW:
ADVANTAGE
The Competitive Advantage
Iconic Brand, Market Leader in Italy,
with own network of stores and showrooms
3 Distinctive Collections:
SARTORIAL
CERIMONIAL
EVENTO
Bespoke Elegance:
The essence of tailor-made in a suit artfully
stitched on the body and embellished with
personal style details
Total Look
Fashion Awards:
“Best Groom Collection 2017”
Attractive Pricing Competitiveness
International Vision:
Open Attitude to Enter, Develop and Expand
in Selected Foreign Markets
TREASURE MOMENTS WEAR CARLO PIGNATELLI Choosing Carlo Pignatelli means wearing a style, a quality, and a unique rigor whose challenge is given by perfection constantly applied to research and creativity, combining tradition and innovation. Exclusive lines able to realize the desires of those who rely on the most prestigious Designer of the ceremony sector, able to distinguish himself by representing, in an impeccable way, the Made in Italy in the world. It is precisely in the field of the groom's clothes that Carlo Pignatelli, today still inspiration Designer in the world of the Man Ceremony, in the 1980s operated a true "revolution", moving away from the excesses of the boredom of the past and oriented towards surprising and extravagant looks thanks to brand new and daring combinations, keeping them however always elegantly balanced. It was in those years that Carlo Pignatelli made his debut on the catwalk with an unusual groom: lines, colors and fabrics are proposed for a protagonist man. For the first time in the history of men's fashion, a Haute Couture groom's collection destined to immediately have a great success in Italy and all over the world. The Carlo Pignatelli collections, now leader in the Ceremony, whether it is in the world of Wedding or addressed to Special occasions, and events in "elegant dress code", can combine, and ride, tradition and innovation: at the base there is always a classic style and a unique sartorial imprint, a specific value that marks the history of the brand right from the very first Man and Woman collections. However, these features leave space for the study and the launch of the strongest and most recognizable trends, of which the Maison is the undisputed leader. In Carlo Pignatelli's DNA, the constant commitment to “reinvent” and "revolutionize" the concept of ceremonial clothing is intrinsic, in order to adapt it to the dynamism and to the continuous change of our time, with innovative interventions on the stylistic contents of the collections and the production process of the garments.
ICONIC FASHION DESIGNER
Born in Latiano, Brindisi (Italy) in 1944, world-famous designer
Carlo Pignatelli is especially renowned for his men's formal attire.
More than 40 years have passed since he began his career in
the studios of well-known tailors, learning the art of couture.
Pignatelli’s style of tailoring has clearly distinguished him since
his very first collections of men and women’s formal apparel. It is
the field of formal apparel and bridal wear that the designer has
revolutionised. His creativity and constant demand for innovation
steered him towards a re-designing of the stylistic form and
content in an area of fashion that is so deeply rooted in tradition.
It is with deep respect for the tradition of tailor-made garments
that Pignatelli made his first men’s collection by hand for its début
in Turin in 1980. An atypical bridegroom appears on the runway:
unusual lines, colours and fabrics are proposed for a man who
can finally play a starring role in a ceremony that until that
moment revolved exclusively around the bride. A collection of
haute couture emerges for the first time in the history of men’s
fashion. Carlo Pignatelli’s success begins then and there, a
success destined to sweep through Italy and around the world.
“For me, tailoring is about values, a unique instrument to be
used on the quest for perfection and beauty on the body. My
challenge is to apply it constantly to my research and
creativity in such a way as to bring tradition and innovation
together.”
The Italian National Football team wearing Carlo Pignatelli
The designer label from Turin stepped onto the runways of the
Milano Collezioni Uomo fashion show (as it was called then) for
the first time in 1993. The success it met with convinced the MARKET LEADER IN ITALY
studio to adjust its production cycle by transferring some
industrial techniques to its handmade procedures. The designer
plans each of his collections with the help of his staff at the Carlo Brand leader in the Italian market for the bridal and groom fashion, the fashion maison Carlo
Pignatelli SpA headquarters in Turin. The prototypes are all Pignatelli Spa generated a sales turnover of EUR30 million during FY2017.
made there. To this day, the atelier sews custom–made clothing
for celebrities and the most discerning of clients. 50% of sales accounted by top 50 retailers in Italy, points of sales in multi-brand stores, where
each one generates an average yearly turnover of EUR300,000 for the Carlo Pignatelli
1995 marks the memorable affiliation between Pignatelli and collections.
Juventus, for which he designs the football team’s official
uniform. The Italian National Football team follows suit along with Leading brand in Europe, in the key markets of France, Germany, Spain and Portugal.
Olympic de Marseille (1999), Torino (2001) and Watford (2002)
Football Clubs.
Today, the more than twenty Carlo Pignatelli collections, CELEBRATING THE 50-YEAR MILESTONE
including those of his accessory line, embrace both men’s and
women’s worlds. “In each of my collections you will find a Carlo Pignatelli has made menswear history and will be celebrating this 2018 the
part of my formation, the art of haute couture, the careful
milestone anniversary of 50 years by holding a photo exhibition at the Milano
search for quality and innovation, basic principles of this
Bridal Week in Milan, Italy, this coming 6-9 April 2018
Made in Italy of ours”.
Carlo Pignatelli and legendary Italian movie actor Marcello Mastroianni
6 STORES AND 2 SHOWROOMS
1 Flagship Store
in Turin (Italy)
5 Stores:
in Milan, Florence, and Rome (Italy)
in Madrid and Cordoba (Spain)
2 Showrooms
in Turin, and Milan (Italy)
Showroom in Milan, Italy
Flagship Store in Turin, Italy
RETAIL NETWORK
ITALY: 300 Retail Stores
(points of sale in multi-brand stores)
EUROPE: points of sale in multi-brand stores in the
following 9 key markets:
Austria, Belgium, France, Germany, Greece,
Netherlands, Portugal, Spain, and Switzerland
RUSSIA: recent market entry in the Russia market,
in Moscow
Store in Milan, Italy Store in Florence, Italy
THREE DISTINCTIVE COLLECTIONS
3 DISTINCTIVE
COLLECTIONS:
SARTORIAL
CERIMONIAL
EVENTO
The SARTORIAL collection 2018 goes on stage The CERIMONIAL collection 2018 is a hymn to The EVENTO collection is Made in Europe
with an extremely refined men's collection that beauty and to the authentic concept of elegance. with wholly Italian fabrics. The concept was
focuses on the essence of elegance. Entirely The luxury “Haute Couture” collection of the launched to satisfy a growing demand in
Made in Italy, it’s an Italian high Tailoring line that maison Carlo Pignatelli is naturally Made in Italy, some European markets where clients,
comes from the desire to interpret, revisit, and and the fashion designer was inspired by the especially the younger clientele, wanted to
customize the timeless garments of the male aesthetic canons of the past bringing back on
keep the relation with the brand while
wardrobe, and it follows the trends of the moment stage the good taste of the past but with extreme
modernity and actuality. And at the request of the enjoying the same quality at a more
with suits and accessories for everyday use for a
man who likes to show off his luxury even in a customer, the CERIMONIAL suit gets further affordable price than that of the luxury
business meeting or a business lunch. embellished thus becoming a unique creation. SARTORIAL and CERIMONIAL collections.
BESPOKE ELEGANCE
Creative research and the quality of fabrics at the forefront of the tailoring process The essence of tailor-made in a suit artfully stitched on the body and embellished with personal style details Precious and unusual details Modelled silhouette interpreting the suit Refinement and style at the core of the new groom look A sophisticated yet contemporary look reflecting the high Italian tailoring for the style of today’s contemporary man while blending tradition and innovation Couture inspirations declined for bespoke man fashion Attention to details and creative rigor creating bespoke elegance Possibility of creating a tailor-made suit even in remote for a distant client on specific requests and occasions
TOTAL LOOK
The Carlo Pignatelli Accessories collection interprets the ceremony garments with a unique and personal style. For the designer, the groom's look is impeccable when each element is in the right place. From the classic lace-up shoe to bring with the formal outfits to the patent leather or patent leather slippers designed for the most exclusive dresses. Everything is coordinated with the minimalist design belts or embellished with the logo of the maison which is also used on the chiseled silver cufflinks. The fashion touch, the diamond rosary necklace and the jewel detail on the bow tie. Each piece of the 2018 accessories collection is expertly interpreted with style details and personalized details that make it unique and exclusive. Cult accessory for men is the shoe, strictly black, with fine leathers and various shapes designed for different looks. For the new season the designer presents an accessories collection with an extraordinary charm that emphasizes a certain masculine savoir-faire that for Carlo Pignatelli never goes out of fashion. Like the felt hat from the bowler line, or the stick in worked silver knob. Distinctive signs of elegance are also the jewel details with a masculine taste and an eccentric touch, such as the classic pocket watch chains applied to the waistcoats or the designer broches embellishing the lapels of the jackets with a radical-chic mood.
FASHION AWARDS FASHION WEEKS
Carlo Pignatelli will be presenting his collections at the following 2018 fashion shows:
Carlo Pignatelli CERIMONIAL is the Best Groom Milano Bridal Fashion Week
Collection 2017. 6-9 April 2018
The prestigious award was assigned to the fashion designer
during the Elle International Bridal Awards, with the following
motivation: Barcelona Bridal Fashion Week
23-29 April 2018
"Nomination to the master of the ceremony made
in Italy, which made the story of the male suit.
Style and tailoring: an inimitable allure." Pitti Uomo, Florence
12-15 June 2018ATTRACTIVE PRICING COMPETITIVENESS
The maison Carlo Pignatelli is offering a highly
attractive wholesale pricing for the 3 collections:
SARTORIAL, CERIMONIAL, and EVENTO.
In particular, the “haute couture”
CERIMONIAL collection, although showing a
higher pricing level compared to the
SARTORIAL and EVENTO collections,
counterbalances the outstanding quality of
design and tailoring process with a highly
competitive pricing positioning that makes
the brand and the collection highly attractive
in what can be described in marketing as an
“exclusive luxury fashion product” at an
“affordable luxury pricing”.
In Italy, and within markets in Europe, the suggested retail price
comes as a result of applying a 2.8/3 multiplier, with SRP up to
300% the wholesale price.
For a sample of wholesale pricing, see following slideSample of
Wholesale Pricing
Mod. 36JX315C Mod. 36JX318C Mod. 36JX083L Mod. 36JX055C Mod. 36JXE12C Mod. 36JXE01L
Carlo Pignatelli Sartorial collection SS 2018: Carlo Pignatelli Cerimonial collection SS 2018: Carlo Pignatelli Evento collection SS 2018:
Mod. 36JX315C (on the left) Mod. 36JX083L (on the left) Mod. 36JXE12C (on the left)
complete suit + accessories: EUR470 complete suit + accessories: EUR640 complete suit + accessories: EUR415
Mod. 36JX318C (on the right) mod. 36JX055C (on the right) mod. 36JXE01L (on the right)
complete suit + accessories: EUR460 complete suit + accessories: EUR580 complete suit + accessories: EUR370EYEING MARKETS IN ASEAN WITH CARLO PIGNATELLI IS PRESENTED TO VALIRAM GROUP BY MTW GROUP
You can also read
