UDC Research Week 2023 - SBPA Research EXPO Theme: Serving Our Community Through Research

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UDC Research Week 2023 - SBPA Research EXPO Theme: Serving Our Community Through Research
UDC Research Week 2023
Theme: Serving Our Community Through Research

  SBPA Research EXPO                                                   April 3, 2023

            Acknowledgement: The conference research is funded by the National Science Foundation Grants # 1912070 and #2100934.
UDC Research Week 2023 - SBPA Research EXPO Theme: Serving Our Community Through Research
UDC Research Week 2023
             SBPA Research Expo
   Monday, April 3, 2023 from 9:30 AM – 12:00 pm
Location                                   : Windows Lounge #207, Building 38

Event Co-ordinators                        : Dr. Amit Arora and Dr. Anshu Arora

 Time                  Event                                          Presenter(s)

 9:30 am – 9:35 am     Welcome – Dr. Victor McCrary, Vice             Dr. Victor McCrary
                       President for Research
 9:35 am – 9:40 am     Event Coordinators Welcome and                 Dr. Amit Arora
                       Introduction                                   Dr. Anshu Arora

 9:40 am – 9:45 am     Welcome - Dean Mo Sepehri, Dean, School        Dean Mo Sepehri
                       of Business and Public Administration
 9:45 am – 9:50 am     Welcome - Dr. Ravi Chinta, Associate Dean,     Dr. Ravi Chinta
                       School of Business and Public Administration
 9:50 am – 11:00 am    Workshop: Managing Social Robotics and         Dr. Anshu Arora
                       Immersive Technologies in the                  Dr. Amit Arora
                       Classroom                                      Mr. Timothy Gifford
                                                                      (President and Chief
                                                                      Scientist, Movia
 11:00 am – 11:10 am Undergraduate Student Presentation:              Ms. Arlene Marshall
                     Man vs. Machine: Cognitive or Artificial
                     Intelligence (Research supported by NSF)
 11:10 am – 11:20 am Undergraduate Student Presentation:              Ms. Camaren Rogers
                     How Can Marketers Leverage Artificial
                     Intelligence for Consumers? (Research
                       supported by NSF)
 11:20 am – 11:30 am Undergraduate Student Presentation:              Ms. Kayleah Shelton
                     Examining Human-Robot Interaction through
                     Storytelling and Drama (Research supported by
 11:30 am – 11:40 am Undergraduate Student Presentation:              Ms. Micah Hamilton
                     Does Human-Robot Interaction Affect
                     Learning and Trust Building? (Research
                       supported by NSF)
 11:40 am – 11:50 am Undergraduate Student Presentation:              Mr. Eduardo Bugay
                     Enhancing Sustainability in Supply Chain
                     Logistics (Research supported by NSF)
 11:50 am – 12:00 pm Undergraduate Student Presentation:              Mr. Louis Mangeon
                     Ensuring Safety of the Food Supply Chains in
                     the United States (Research supported by NSF)
 12:00 pm – 1:00 pm Opening UDC Research Week 2023                    Dr. Lawrence Potter,
                     Remarks                                          Chief Academic
UDC Research Week 2023 - SBPA Research EXPO Theme: Serving Our Community Through Research
1.     Managing Social Robotics and                      thus empowering faculty and students across all
       Immersive Technologies in the                     disciplines.
                                                         Please note: NAO Robot will be present at the
Anshu Arora, anshu.arora@udc.edu                         workshop.
Amit Arora, amit.arora@udc.edu
Timothy Gifford, tgifford@moviarobotics.com              2.     Man vs. Machine: Cognitive and
                                                                Artificial Intelligence
This Human-Robot Interaction (HRI) research
workshop focuses on issues and challenges for            Arlene Marshall, arlene.marshall@udc.edu
both humans and robots from social, behavioral,
technical, and ethical perspectives. The workshop        Faculty Advisor: Dr. Anshu Arora
is divided into four research themes in HRI: 1)
Examining human personality traits in HRI; 2)            Technological advancements make human lives
Managing social robotics through robotic                 easier. There are few people that would give up
interventions    in    learning;     3)    Curriculum    the convenience of 24-hour access to an
development in social robotics; and 4) Adopting          automated teller machine (ATM) for a return to
Immersive technology to the learning ecosystem           only conducting cash transaction with a human
at the University of the District of Columbia.           teller during regular business hours. The use of
Under Research Theme 1, the workshop will                computers in the service industry will translate
focus on examining the relationship between the          into fewer human jobs for basic mechanical and
big    five   personality     traits    (extroversion,   even analytics tasks (i.e., ordering inventory,
agreeableness, conscientiousness, neuroticism,           refilling a half-empty glass). Research shows that
and openness), robot likeability, and successful         most service jobs require varying degrees of
HRI implementation in varying HRI situations.            these intelligences: mechanical, analytical,
Research Theme 2 explores social-educational             intuitive, and empathetic. Conceptually, artificial
robotics as tools for learning, education, and           intelligence will supplant human intelligence for
addressing developmental disorders (e.g., autism         mechanical and analytical tasks, and thereby
spectrum disorder or ASD) through robotic                steadily encroaching on intuitive and empathetic
interventions by creating a versatile framework          tasks. The loss of human jobs to computers (or
(e.g., Business Model Canvas) for robot design           robotic systems) can spark enthusiastic
and curriculum development aimed at ASD                  economical and moral debate. However, as in the
students. Research Theme 3 emphasizes on the             example of ATM, businesses cannot ignore
curriculum development for students in middle            innovations like robots and robotic systems that
and high schools through the use of social robots        could increase efficiency and effectiveness. This
that are focused on social-emotional learning            research identifies the nuances within each of the
(SEL) skills - comfort zone, conflict resolution,        four intelligences that are better suited for
and job search / college application process.            computers/robots and/or humans. Thereby, the
Movia robotics (a high-tech robotics and robotic         research provides managerial implications and
solutions company based in Connecticut, USA)             promises to find more innovative ways for
will present their expertise and engagement on           machine-human unification than ever before.
research theme 3. Under Research Theme 4,
the workshop will focus on the immersive                 Keywords:  artificial     intelligence,   machine
technology asset creation into the classroom,            learning, service        industry,      economics,
UDC Research Week 2023 - SBPA Research EXPO Theme: Serving Our Community Through Research
automation,    human     intelligence,   economics,     Processing,   Image     Recognition,    Speech
robotics                                                Recognition, Machine Learning, Post purchase

3.     How Can Marketers Leverage                       4.      Examining        Human-        Robot
       Artificial Intelligence for                              Interaction through Storytelling and
       Consumers?                                               Drama

Camaren Rogers, camaren.rogers@udc.edu                  Kayleah Shelton, kayleah.shelton@udc.edu

Faculty Advisor: Dr. Anshu Arora                        Faculty Advisor: Dr. Anshu Arora

Many marketers are introducing artificial               Drama        and    storytelling     are   well-known
intelligence (AI) into the task of understanding        instructional techniques that can be employed
consumer journey and behavior. This research            across the curriculum to engage students in their
examines how marketers and advertisers can be           learning process. Students benefit from a
more effective at understanding and reaching            meaningful, multimodal, hands-on learning
consumers at different stages of the consumer           experience when robots are incorporated into
journey through AI. The study highlights two            storytelling and theater activities. At all
different types of input data: (a) structured data (a   educational levels, from K-12 to the university,
traditional, and more standardized dataset, for         educational robotics holds a lot of promise as a
example       basic    customer       demographics,     teaching tool. Students benefit from a
transaction records, or web-browsing history),          multisensory experience and a fun learning
and (b) unstructured data (80 percent of the            environment when robots are used in storytelling
approximately 2.5 billion gigabytes of daily user       and theater activities through collaborative
generated data are unstructured and provided as         knowledge construction and skill acquisition. This
written texts, speech, and images). To help             research       investigates    the     potential   and
marketers deepen their understanding of                 challenges of combining storytelling and drama
consumer behavior and consumer journey, the             activities with robotics actions in learning and
research addresses key building blocks or               education. First, the research examines the dual
subsequent computations that vastly outperform          role of humanoid robots in education and the idea
our natural intelligence when comprehending AI          of using social robots for learning. Second, the
preprocesses and unstructured inputs. The               study      delves      into    cultivating    students'
research highlights the opportunities AI creates        computational thinking through human-robot
for     marketers     by     understanding       how    interaction (HRI) experimental scenarios with
communications traditionally function along the         students. Finally, the research provides insights
consumer decision making journey. The study             into utilizing humanoid robots in storytelling and
explains traditional advertising tasks for              dramatic activities for strengthening student
marketers and highlight the subsequent                  engagement, motivation, and enthusiasm.
computations of AI that transforms these
marketing / advertising tasks.                          Keywords:     Robots, Storytelling, Theatre,
                                                        Drama, Learning and Education, Collaborative
Keywords: Artificial Intelligence (AI), Structured      Knowledge Construction, Skill Acquisition,
Data, Unstructured Data, Natural Language               Student Engagement
5.     How Does Human-Robot Interaction                This has resulted in increased logistics and
       Affect Learning and Trust Building?             transportation activities leading to a significant
                                                       detrimental impact on the natural environment.
Micah Hamilton, micah.hamilton@udc.edu                 In order to mitigate these negative impacts, it
                                                       has essential to develop and implement
Faculty Advisor: Dr. Anshu Arora                       sustainable principles and practices in supply
                                                       chains. As organizations are pressured by
Research shows that students in their early ages       stakeholders to adopt more sustainable
tend to develop love and attachment to robots          business      practices,      decreasing       the
through human-robot interaction (HRI) in schools.      environmental footprint of logistics operations is
This research explores how HRI results in              one area that has gained enormous attention.
building trust and attachment among students           This research paper explores various ways and
when robots are fitted in the school curriculum.       processes to enhance the sustainability of
The research study utilizes a constructivist inquiry   supply chain logistics as well as broadly
approach to using humanoid robots. Since               evaluate of the topic of sustainable logistics.
students do not have the same critical analysis        This research also explores steps that
skills as adults, there are issues and concerns        organizations take to balance their economic,
regarding how students are starting to form            environmental, and social goals. The questions
attachment and develop emotional bonds with            that will be addressed in this research paper
robots through HRI. The question that is now           are: What practices can be used by firms to
being raised is how the psychological theory of        attain sustainable logistics in their supply
attachment can affect a student’s ability to learn     chains? What is the impact of environment-
and build trust in a specific HRI situation. This      friendly logistics? How is the globalization
research reveals that knowledge can be fostered        affecting supply chains across the world? How
at proper levels through the process of                does the technology help organizations in
supplementing agent development activities with        achieving a sustainable supply chain?
interactive robotic learning activities, which can
further lead to trust building with robots in HRI      Keywords: Sustainable Supply Chain, Green
situations and contexts.                               Logistics, Globalization, Big Data

Keywords: Attachment; Constructivist Inquiry           7.     Ensuring Safety of the Food Supply
Approach; Human-Robot Interaction; Learning;                  Chains in the United States
                                                       Louis Mangeon, louis.mangeon@udc,edu
6.     Enhancing Sustainability in Supply
       Chain Logistics                                 Faculty Advisor: Dr. Amit Arora

Eduardo Bugay, eduardo.bugay@udc.edu                   In a globalized world, the cultivation, processing,
                                                       manufacturing,      transportation,    and    retail
Our daily lives are permeated by the activities of     distribution of food across the world has become
logistics and supply chain, from food and              increasingly complex. As a result, the process
clothing to doorstep deliveries. Globalization         that ensures the food on our store shelves is safe
has contributed to supply chains becoming              for consumption has also become more complex.
longer and more complicated across the world.          This research provides an overview of the food
                                                       safety supply chain from the perspective of
government regulations and policies. We
examine the safety aspects of “farm to fork’’ food
supply chain in the United States. This includes
investigating the use of food processing to ensure
food safety as well as food safety techniques
from sterilization to refrigeration. The research
paper will address the following questions:
How is the safety of food supply chain ensured?
How are food products imported from other
countries cleared for consumption? What laws
are in place in the United States to ensure food
What role do government agencies, such as the
USFDA, play in ensuring food safety in the United
States? What happens when food products that
are not safe for consumption enter the supply

Keywords: food safety supply chain, farm to
fork, sterilization, refrigeration

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