UK Education Solutions & Technology 2021 18 - 26 January 2021
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UK Education Solutions & Technology 2021 18 – 26 January 2021
UK Education Solutions & Technology 2021 1 Contents Foreword ................................................................................ 2-3 About the Department for International Trade �������������� 5 British Educational Suppliers Association (BESA) ��������� 6 UK Capability ....................................................................... 7-8 Where technology meets education ................................... 9 DIT Education Sector Team ............................................ 10-11 BESA: Meet the Team ............................................................ 12 DIT Overseas Education officials ................................. 13-38
2 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 3
Foreword
Welcome to UK Education Solutions & Technology! We are delighted that you Whilst the main theme of UKEST is EdTech, we also encourage
are reading our online brochure, which, in conjunction with the exciting range UK providers in other areas of education to join us, particularly
of activities listed on the wider UKEST website, includes contact details for a the 1-2-1 sessions with our overseas colleagues.
large selection of the Department for International Trade’s global education
network and the British Educational Suppliers Association. We urge you to explore the activities on offer, and please use the
contact details within this brochure to continue your discussions
Whilst we have hosted many virtual activities since last spring, this is our first
with DIT Education colleagues and BESA after UKEST.
online offer on a global scale, and we are hugely excited by the prospect.
The UK has long been regarded as being at the forefront of EdTech, and as
a result of this sustained global interest, we’re offering a series of virtual
activities over two weeks, aimed at UK EdTech providers, the wider education
scene and overseas stakeholders, whether you are new to export or looking to
expand your international presence. A reminder here of the key sessions:
• ( 18-20 January) - online sessions and Q&A with our overseas-based
colleagues on global trends, EdTech opportunities and the wider
education environment in a selection of international regions.
• ( 18-19 January) - am and pm EdTech knowledge sharing sessions
for overseas stakeholders, to enable a clearer understanding
Geoff Gladding Caroline Wright
of how the UK’s innovative EdTech solutions, including online
teaching, can be adapted to suit teaching, learning and assessment Sector Lead, Director General,
internationally, in the current COVID-era, and for the future. Education Team, British
Department for Educational
• ( 25-26 January) - the opportunity for prearranged International Suppliers
1-2-1s with DIT’s international colleagues. Trade Association
Within the UKEST website you will also find a resources page,
which includes links to HMG websites offering advice following the
UK’s departure from the EU, UK Export Finance, and those of our
key stakeholders across all parts of the education sector.4 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 5
STEM Learning
Science Class
About the Department for
International Trade
The Department for International We are an international economic
Trade (DIT) helps businesses department, responsible for:
export, drives inward and • s upporting and encouraging UK
outward investment, negotiates businesses to drive sustainable
market access and trade deals, international growth
and champions free trade.
• e
nsuring the UK remains a leading
Where will you destination for international
investment and maintains its number
find Education The range of expert services is tailored
to the needs of individual businesses to
one position for international
investment stock in Europe
Technology maximise their international success.
Companies are given advice and
that’s out of practical support, and staff can assist
• o
pening markets, building a trade
framework with new and existing
this world? at all stages of the business planning
cycle, from inception to completion.
partners which is free and fair
The UK is home to 1 in 4 of • u
sing trade and investment to underpin
Europe’s EdTech companies. DIT offers expertise and contacts the government’s agenda for a Global
Our innovators in the UK are through a network of international
using AI, gamification and Britain and its ambitions for prosperity,
immersive technology to create specialists throughout the UK, and stability and security worldwide
educational experiences that in British Embassies and other
are best in class. diplomatic posts around the world. For more information, please visit:
We’re the UK and we’re ready to www.great.gov.uk/international
trade with you at great.gov.uk6 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 7
British Educational Suppliers
Association (BESA) UK Capability
Yasmin Barnett Education has the power to transform lives. small and large-scale education projects.
Head of Events It’s one of the most important investments a We always adapt our offering and approach
+44 (0)20 7537 4997 country can make for its people and its future. to meet each partner’s individual needs,
yasmin@besa.org.uk Where great schools, great universities, great ensuring the right solution whatever
www.besa.org.uk teachers and great education providers exist the requirements or challenges.
@besatweet and work together, you’ll find a powerful
framework for learning and success. In the current COVID-era, The DIT Education
The UK is seen as an exemplar in the field of Sector Team, along with our international
education, and many overseas governments colleagues and BESA, have continued
BESA, the British Educational Suppliers that they are working with the UK’s most to showcase and share the UK’s EdTech
and institutions look to the UK to facilitate
Association, is the UK’s trade association trusted, quality educational suppliers. capabilities and experience across the
collaboration and to support the development
for education resource and service BESA provides support and advice to industry globe with ministries and schools, including
of excellence in their own systems.
companies. Representing more than and to schools looking for the best resources advising overseas ministries on national
400 companies covering all aspects of and services. BESA founded the BETT show, Today, 3% of the overall spend on education EdTech policies, as we see a growing appetite
education supplies, including EdTech, BESA the world’s leading education technology is spent on digital resources. This has to recognise qualifications taught online.
carries out financial and due diligence event series and is proud to work with BETT’s seen a modest increase over the last 5 We’re also pleased to see that there was a
checks on all its members as well as owners, Hyve, to showcase the world- years. However, most industry experts large international take-up of free online and
requiring them to adhere to a rigorous leading educational products and services believe that the COVID pandemic has blended education packages as offered by a
Code of Practice. Our vetting processes provided by British educational suppliers. rapidly increased digital adoption across selection of UK providers across all streams
mean that educationalists can be confident the sector and positioned providers for of education, from early years to schools
significant growth. Education technology to vocational training to higher education.
has moved from `nice to have’ to a `must One such example was in Mexico, where as
have’. Schools, districts, local and national part of the effort to provide online learning
governments find themselves having to tools for children and teenagers to continue
quickly bring themselves up to speed on their studies during the COVID-19 crisis, 3
EdTech policies and preparedness. The UK UK companies were selected amongst over
has also long been regarded as being at the 50 international EdTech companies to be
forefront of EdTech, and this is evidenced part of the Mexican Ministry of Education’s
by the fact that we are amongst the top digital and TV platform. The UK companies
5 countries globally for the number of donated content in Science, English Language
EdTech start-ups; the 4 other countries Training and Maths, and the Mexican Ministry
are those with large domestic markets of Education was thrilled with the results
such as the US, Brazil, China and India. of the platform onto which 11 million local
students had enrolled by the summer.
The DIT education network has been
specifically established to work with
international governments and institutions.
We make it as simple as possible to realise
the benefits of our education offer in both8 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 9
UK capabilities Where technology meets education
5 reasons to choose the UK Increased use of educational technology,
including ICT infrastructure, digital
To potential investors into the UK EdTech
industry, there is room for growth. EdTech
resources and learning platforms, can enable is one of the UK’s fastest growing sectors
education sector organisations to reach much larger audiences
from a wider range of geographical locations,
with over 1,000 companies accounting for
4% of all digital companies. The UK offers
reduce overcrowding in classrooms and strong and sustained demand for those who
give students more flexibility to learn when are willing to build content relationships.
Education that fits around you A recognised reputation and where they want, at their own pace. The UK EdTech market is expected to reach
£2.6bn by this year. We also rank as No1 in
The UK is a thriving hub for EdTech, with EdTech venture capital and angel funding
We’re passionate about delivering The high standing of a UK
over a thousand British companies helping in Europe, and, since the beginning of the
world-class education and will tailor education helps attract
teachers and students, both within the UK and pandemic, and the restrictions on face-to-face
our offer and services to meet your students based on academic
across the world, to learn smarter through teaching, we have seen a massive increase in
unique requirements. quality and enriched prospects.
innovation. 60% of the top 20 European international investment into UK innovative
EdTech companies are from the UK and, solutions. DIT can assist potential investors
Extraordinary expertise Commercial help and support
with a history of competitive innovation, in exploring the UK market, skillsets and
our businesses are well placed to help location options. Once you have set up, DIT
The home of many of the world’s Global support, advice and a
overseas organisations develop their EdTech can help with your export efforts to new
greatest academic institutions and range of focused schemes and
capabilities to support effective teaching international markets from your UK base.
most innovative research projects. initiatives make it easy to access
and learning. As the technology sector
the UK’s education services.
continues to evolve (and different teaching Further details on the UK’s cutting-edge
Global influence
and learning opportunities are adopted at capability in EdTech, and other key streams
scale), the UK is increasingly influential as a of education, are included in the separate
Benefit from strong intercontinental
global hub for emerging EdTech, and this has brochure on the UKEST website, and you
ties, a deep understanding of national
been particularly evident since the outbreak can find contact points within the DIT &
and regional education systems and
of COVID which restricted standard methods BESA global network within this brochure.
guaranteed partnership security.
of teaching, learning and assessment.
In the UK, you will find a range of UK EdTech
providers who can offer adaptable and
sustainable long-term solutions, from early
years to online teaching for students,from
STEM to English Language Training.
60% of the top
20 European EdTech
companies are British10 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 11
DIT Education Sector Team
Geoff Gladding Simon Denning
Team Leader Business and
Programme Manager
Richard Leach Mike Qureshi Aisling Conboy
Lead Programme and Delivery Sector Specialist
Asia Pacific and Manager, Asia Pacific HE/TNE & Teacher Training
the Americas and the Americas
Simon Burke Naeema Malik
Lead Programme and Vipul Bhargava
MIddle East, Africa Delivery Manager, Middle Sector Specialist
and Europe East, Africa and Europe Early Years,
International Schools &
Education Technology
Denise Gonzales
Team Leader
Foreign Direct Mark Henebury
Investment Sector Specialist
English Language
FDI Team Training (ELT)
Alex Robertson
Senior Account
Manager, Foreign
Direct Investment
Felix Lee Stephan John
Fast Streamer Sector Specialist
Special Projects ODF
Sarah Chidgey Secondary Benefits
Lead
China & Central/
South Asia Amy Pritchard
Programme and Delivery
Manager, China & Jonathan Ledger
Central/South Asia Sector Specialist
Technical & Vocational
Education & Training (TVET)
Euan Scott
Team and
Programme Support If you are interested in
contacting us please email:
dit-education@trade.gov.uk12 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 13
BESA: Meet the Team DIT Overseas Education officials
Lisa Kelly Industries and Sport. Within the sector
Project Support of education, she has seen an increase
Caroline Wright in company enquiries for EdTech, as
Officer, Performance &
Director General
Delivery Team Australia is a world leader in this field.
DIT Australia
lisa.kelly@fcdo.gov.uk
Lisa helps UK businesses who are looking
Nina lles Julia Garvey to do business in Australia. Whether it is
Head of EdTech Operations Director market advice, introduction to contacts
or advice on export regulations, she
strives to help these companies on their
market journey to Australia. She leads on
the sectors of Education, Retail,
Consumer Goods, E-Commerce, Creative
Ankita Patel
Financial Controller
Hayley Baptist
Membership Sherry-Ann Blackett education, training and more, to interested
Coordinator Trade and Investment UK suppliers across Barbados & Eastern
Manager (Education) Caribbean, Guyana & Suriname, Jamaica
DIT Barbados and Trinidad & Tobago. For more info
sherry-ann.blackett@ about the wide range of opportunities
Monica Thompson fcdo.gov.uk in the English-Speaking Caribbean
Policy Analyst please feel free to contact her through
email or reserve a 1-2-1 session.
Sherry-Ann is the UK Department for
International Trade Officer based in
Barbados with cover over the Eastern
Lois Mills Yasmin Barnett Caribbean including Antigua, Dominica,
Events Coordinator Head of Events
Grenada, St. Kitts, St. Lucia and St. Vincent
& Grenadines. She works as a part of
the wider LATAC Education Campaign
to promote upcoming opportunities in14 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 15
DIT Overseas Education officials
Barbara Lotierzo providers to establish and improve their Maria Vitória Silva
Head of Education presence in Brazil. Her remit includes Intern
DIT Brazil promoting UK expertise in English DIT Brazil
barbara.lotierzo@fcdo. Language Training, Higher Education, maria.silva@uk.org.br
gov.uk Education Technology and Technical
and Vocational Education Training.
Barbara also has experience in account
management, government relations,
Barbara Lotierzo is the DIT Head for public and third sector and promoting Maria represents the General British
Education to Latin America and the engagement with higher education Consulate Education and Training team,
Caribbean. Her role includes leading the institutions internationally. Barbara based in São Paulo (Brazil). Maria’s
regional education efforts to increase holds a degree in International Relations work consists in finding opportunities
awareness of the UK offer, identify and specialisations in Marketing of collaboration between UK and the
demands and coordinate joint work and Strategy and Project Management. LATAC region in the education sector.
activities in LATAC. Barbara is based She can assist you in providing market
in Brazil, where she also leads the DIT information, contacts and promoting
education team to identify opportunities your services along with governments,
in the market and support UK Education companies and educational institutions.
Larissa Vazquez Larissa holds a degree in International Anelia Todorova She is also interested in companies offering
DIT Brazil Relations and her past experience Specialist - Higher EdTech solutions, transnational education,
larissa.vazquez@fcdo. includes engagement with higher Education, TNE and TVET and others. View her LinkedIn profile.
gov.uk education institutions from Brazil Teacher Training
and abroad. She also has experience DIT Bulgaria
in project management, account anelia.todorova@fcdo.gov.uk
management and government relations.
Larissa Vazquez is the Education and Anelia represents the Department for
Training Analyst at DIT Brazil. Her role International Trade at British Embassy
is to support UK education providers Sofia, Bulgaria. She is interested
entering and growing their presence in in UK Educational providers with
Brazil by providing market information and interest to expand their portfolio of
identifying demands and opportunities services and products in Bulgaria.
from the Brazilian market. She covers She can assist with introductions to
all areas of education but focus her time relevant contacts and partners.
in English Language Training, Higher
Education, Education Technology
and Vocation Education Training.16 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 17
DIT Overseas Education officials
Kyaw Kyaw appropriately to UK clients and exploring Jing Liu UK and Chinese education providers to
Myat Monn partnership opportunities for UK & Head of Education set up partnerships and achieving the
Trade & Investment Myanmar businesses. Prior to this she and Skills best business result by contributing and
Manager worked on managing and developing DIT China implementing UK government export
DIT Burma partnerships and branding at MPT & liu.jing@fcdo.gov.uk and investment strategy in China.
kyawkyawmyat.monn@fcdo. CarsDB. Kyaw Kyaw gained a bachelor
degree from West Yangon University with For individual meetings, Su Si, Head
gov.uk
English Major Specialization in 2008. of Education Technology and Higher
With BA Trade and Economics from Renmin Education from DIT China will also join
Kyaw Kyaw joined DIT in 2017 as a Trade & University of China and Msc. Management to answer queries about China market.
Investment Manager. Her role is to act as from London School of Economics, Jing
lead on the UK education sector’s business worked in Ernst & Young China and the
in Myanmar; including bilateral trade Culture and Education Section of British
enquiries on the education sector, resolving Embassy for 13 years before she joined
market access barriers, identifying trade & Department for International Trade China
investment opportunities in Myanmar and to lead the national Education and Skills
promoting these business opportunities Team. With a wide range of knowledge
and strong networks in the international
education market in both China and the UK,
Jing has a strong track record in helping
Stewart Clayton Mohamed AboulSeoud
Country Director Education & Healthcare
DIT Cambodia Adviser
stewart.clayton@fcdo.gov.uk DIT Egypt
mohamed.aboulseoud@
fcdo.gov.uk
Stewart Clayton is Country Director of Mohamed has 20 years specialist
the Department for International Trade, experience in International Education
based at the British Embassy Phnom and enrolment management; Student
Penh. As part of his portfolio, Stewart development programs; policy with UK
promotes UK education in Cambodia, education to Egypt; and negotiating trade
including education technology, K-12, deals and establishing successful charts.
higher education, transnational education
and partnerships, and technical and
vocational training. Stewart has directed
‘HMG’s Education is Great’ campaign
in Cambodia for the past 3 years.18 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 19
DIT Overseas Education officials
Elizabeth Nixey Jane Annan
Trade and Investment Trade Services Officer
Advisor - Retail/Creative DIT Ghana
Industries/E-commerce jane.annan@fco.gov.uk
DIT France
elizabeth.nixey@fcdo.gov.uk
Born in the UK and living in France since Jane Annan is a Trade Services Officer
the age of three, Elizabeth has a strong with the Department for International
personal understanding of the French Trade, based in Ghana. She supports UK
education system, having attended all businesses and Education organisations
levels of primary, secondary and higher with market entry and business
education in France’s public institutions. development advise through market
Having worked in numerous consumer research, introduction to partners (both
goods retail sectors, Elizabeth joined the government organisations and public
DIT France team in 2018 to cover Consumer or private institutions), due diligence
Goods, Creative and e-commerce. on local companies as well as setting up
networking receptions and webinars.
Hayley Waskett Sherwyn Naughton Economic Partnership Agreement and
Head of Creative Country Director for Trade the World Trade Organization. He covers
and Investment British High both Guyana and Suriname from the
Industries and Retail
Commission to Guyana and
DIT France British High Commission in Guyana.
Suriname
hayley.waskett@fcdo.
DIT Guyana
gov.uk
sherwyn.naughton@fcdo.
gov.uk
Hayley leads the Retail and Creative
Sherwyn Naughton is a former Foreign
Industries team at the Department for
Service Officer with sixteen years’
International Trade, France. Based at the
experience as a career diplomat with
British Embassy in Paris, the team has a
specific emphasis on trade-related
particular focus on EdTech and is happy
matters. He is a former trade negotiator
to present opportunities in the French
and has been involved in several bilateral,
market and support French companies
plurilateral and multilateral negotiations
looking to establish themselves in the UK.
including CARICOM, CARIFORUM/EU20 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 21
DIT Overseas Education officials
Sophia Ip organisations including, the British Piyush Awasthi
Head of Education Council, the International Affairs Office Trade Advisor
DIT Hong Kong of the Hong Kong Polytechnic University DIT India
sophia.ip@fcdowebmail. and as an education consultant for a piyush.awasthi@mobile.
fcdo.gov.uk leading education agency in Hong Kong. trade.gov.uk
Sophia works in the trade team in Hong Piyush represents the Department
Kong. She is the lead for the education for International Trade- UK in India -
and training sector, her portfolio ranges Hyderabad. He has been managing
from international school licenses, the Education sector for close to a
eLearning opportunities, education year and has been actively pursuing
infrastructure to transnational education opportunities of collaboration between
opportunities. Prior to this she has UK & India in the Education Sector.
worked in a variety of different education In his role, Piyush assists UK companies
in the Education and EdTech sector to
help them access the Indian Market.
Andrea Hajdu agents/distributors to gauge business Shabrina Fadhila
Senior Trade Adviser interest, mapping of business opportunities Trade and Investment
DIT Hungary in the sector. Education, including EdTech, Manager (Education)
andrea.hajdu@fcdo. TVET, TNE and UK HE promotion is likely DIT Indonesia
gov.uk to receive enhanced focus from our next shabrina.fadhila@fcdo.
financial year, so she is looking forward gov.uk
to leads and best practice from the UK.
Based at the British Embassy Budapest Together with the team in DIT Indonesia,
acting as a Senior Trade Adviser, Andrea Shabrina supports UK education providers
assists UK SMEs in their export journey. and institutions to identify and promote
Education is one of the sectors she covers. business and partnership opportunities
Acting as a go-between for UK clients with Indonesian stakeholders. This role
we provide a range of services including is aligned to her passion in supporting
customised market research, facilitation partnership and cooperation between
of introductions to key local players and Indonesian-UK in education, which
institutions, direct outreach to potential will contribute to the development
of Indonesia’s human capital.22 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 23
DIT Overseas Education officials
Rawand Askary and services to the Kurdistan Region. Dina Marto Jordan has an established regional and
Senior International Rawand previously worked in the UK in the Trade and international legacy of delivering high
Trade Adviser private sector working on infrastructure Investment Adviser quality educational services, which
DIT Iraq projects before joining DIT in 2015. DIT Jordan has made the sector a key contributor
rawand.askary@fcdo. dina.marto@fco.gov.uk to its economic growth. Dina supports
gov.uk engagement of British companies with
local stakeholders in the private and
public sector, as well as with donors via the
Development team in FCDO. Opportunities
Rawand Askary is the Department Dina is a Trade and Investment Adviser,
exist in EdTech, Higher Education,
for International Trade’s (DIT) Senior leading on the following sector clusters:
English Language Training, and more.
International Adviser for the Kurdistan Creative, Lifestyle and Learning (which
Region of Iraq. Based at the British includes Education & Skills), as well as
Consulate General in Erbil, he provides Healthcare, Life Sciences and Bio-Economy.
market advice and assistance to British Dina has been with DIT Jordan for the past
businesses who are interested in three years, with the Education sector
potentially exporting their products being her priority work.
Day-to-day work involves supporting UK
companies in exporting and investing in
Jordan, promoting UK Export Finance
and working on market access issues.
Akiko Yanagisawa Her recent main focus has been the Botagoz Seitbekova
Senior Trade Advisor / Head generation of UK business for RWC2019/ Trade Officer
of Sports Economy, Business Tokyo2020 and education has been DIT Kazakhstan
Services and Education added to her portfolio recently. botagoz.seitbekova@
DIT Japan fcdo.gov.uk
akiko.yanagisawa@fcdo.
gov.uk
Akiko started her career as a Marketing Botagoz is a DIT Trade Officer based in
Specialist in Arthur Andersen before Nur-Sultan, Kazakhstan. She is responsible
joining in the British Embassy Tokyo for education sector cooperation
as a Senior Commercial Officer for development and support of UK companies
consumer goods, automobile and who are interested in Kazakhstani market.
creative industries. She has delivered Together with the London DIT team, they
some hundreds of UK promotions/ hold missions and webinars to help British
campaigns for food & drink, gardening, providers to come to the market. They also
music & films, crafts and modern UK support initiatives on the government level,
design etc and raised UK profile amongst and help connect with local key sector
general public as well as business. players to establish future partnerships.24 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 25
DIT Overseas Education officials
Larissa Glukhova In light of the COVID pandemic EdTech Megan Taylor opportunities for UK businesses focusing
Trade Adviser solutions are gaining popularity and Trade and on Kuwait’s Vision 2035. Megan also
DIT Kazakhstan attracting interest from both the Investment Adviser works closely with the Prosperity team
larissa.glukhova@fcdo. Government and businesses. Larissa is DIT Kuwait at Post to identify and work with the local
gov.uk interested to understand what companies megan.taylor@fcdo.gov. authorities in trying to resolve some of
offer and discussing potential opportunities uk the Market Access Barriers with an aim to
of expanding your activities to Kazakhstan. attract more British businesses to Kuwait.
Larissa is a Trade Adviser at the Megan has worked with Kuwaiti businesses
British Embassy based in Nur-Sultan, and International companies across sectors
Kazakhstan. The sectors of her and has a good understanding of the
responsibility are Financial Services, unique culture of doing business in Kuwait
Healthcare and Education. The priority as well as an insight on how the market
sectors for DIT in Kazakhstan are Oil & operates. She joined the Department for
Gas and Mining, however Education has International Trade at the British Embassy
always been considered as an absolute in July 2012 and has had the opportunity
importance and given considerable to build relationships and engage with
attention by the Government. key stakeholders in the various Ministries
and Government departments seeking
Naomi Kinyanjui Diala Michlawi last couple of years and it has grown
Education Advisor Trade and substantially, especially with COVID-19;
DIT Kenya Investment Officer the ministry of Education and Higher
naomi.kinyanjui@fco. DIT Lebanon Education together with the private
gov.uk diala.michlawi@fcdo. sector in the market are looking into so
gov.uk many EdTech solutions from the UK.
The DIT team in Beirut are further
working on improving education access
Leading the Education sector in DIT Diala leads on the Education sector at and quality and focus on increasing
Kenya and looking forward to speaking to the Department for International Trade activity in mainly four areas: I) special
companies and organisations interested in (DIT) British Embassy Beirut. As a Trade needs education; ii) EdTech; iii)
Kenya. The DIT Kenya Team supports all UK & Investment Officer, her priority is to universities and alumni; iv) qualifications
companies looking to partner, collaborate promote the UK’s global leadership in and English language teaching.
or set up in Kenya, and looks after your education, and to grow UK Lebanese
interests while you operate in the Market. education partnership through various
services DIT provide. The EdTech
sector has been our main focus for the26 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 27
DIT Overseas Education officials
Gurpreet Kaur the Malaysian government, and with Fiona Louis Malaysia is fast becoming an ‘Educational
Assistant Trade international educational institutions Education Trade Manager Hub’ of the ASEAN region. In addition,
Manager Education for collaborative prospects within the DIT Malaysia Malaysia is part of the High Value
DIT Malaysia education sector. The Education team fiona.louis@fcdo.gov.uk Opportunities market for the education
gurpreet.kaur@fcdo. at post receives the most requests sector and is attracting foreign companies/
gov.uk from businesses all year round. institutions, who are setting up branch/
regional offices. There are a number of
UK businesses operating successfully,
with more planning to set up in the future,
Gurpreet provides expert advice Fiona is the Education Trade Manager in
including university/college branch
and support to British companies/ the Department for International Trade
campuses and regional offices.
institutions on opportunities and potential Section of the British High Commission
collaborations within the Malaysian Kuala Lumpur, Malaysia. She has been
Education and Training Sector. Joining DIT in the role for over 5 years and provides
with a background in Law, Gurpreet has expert advice and support to British
experience in working with the student companies/institutions on the Malaysian
education services during her stint at the Education Sector for making business
University of Leeds. DIT Education Malaysia decisions on opportunities in the market.
works very closely with the Malaysian It is the busiest sector in this Post.
Education Ministry on opportunities with
Husna Hashim successfully delivered many regional Deeptee Korlapu of Street Children in Mauritius; she also
Head of Education programmes nationwide including the Bungaree- has experience in communication and
Asia Pacific International Inspiration, the first ever business development in the private
international legacy initiative linked
Gooheeram sector, as well as an adviser to the
DIT Malaysia Country Director
husna.hashim@fco.gov.uk to an Olympic and Paralympic Games Minister of ICT at the Australian High
DIT Mauritius
in London 2012. Husna holds an MEd Commission. With skills in corporate social
deeptee.bungaree-
specialising in Curriculum and Instructions. responsibility, international relations and
gooheeram@fco.gov.uk
organisational development. Deeptee has
an MA in Diplomacy and Trade from
Husna leads the ASEAN Education HVC Deeptee Gooheeram is the DIT Country
Monash University, a Postgraduate
work for Department for International Director for Mauritius based out in
degree in International relations from
Trade which involves developing and beautiful Mauritius for the past 4 years.
Nottingham University and a BA Hons
delivering campaigns to promote UK Before joining DIT, Deeptee has held
English from the University of Mauritius.
business interests. Husna works with UK various roles within Government and
Education companies to help grow their private sector. Deeptee’s career started as
international revenue across Malaysia and a lecturer in English Language and English
the ASEAN region. Prior to this, Husna Literature before moving to work on a
was a Programmes and Partnerships UNDP education project for integration
Manager at the British Council and has28 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 29
DIT Overseas Education officials
Abril Ramos She works very closely with the Prosperity Ghufran Abbas across the country in private and public
Trade Officer for Fund and Newton Fund, which are British Trade and sector (mostly in education), which is
Education funds aiming to sponsor projects with social Investment Manager very crucial and helpful when assisting
DIT Mexico impact in subjects like education, health, DIT Pakistan UK companies/institutions looking to do
abril.ramos@fco.gov.uk technology and innovation, among others. ghufran.abbas@fcdo. business in Pakistan. He has previously
gov.uk worked with several British Companies
whilst studying in the UK e.g. John Lewis
Partnership, Tesco, Cancer Research UK.
Abril has been working as Trade Officer Ghufran works for the DIT Pakistan as a
for the Education sector within DIT at Trade Manager leading on the education
the British Embassy in Mexico during the sector across the country. He is based
past four years. She collaborates in the at the British High Commission, Karachi.
process of engaging British companies Whilst he leads on public sector stakeholder
searching for business opportunities relationships, Ghufran has also been
in Mexico, as well as promoting the UK involved in supporting a number of
offer to Mexican companies to acquire partnerships between UK and Pakistan
innovative products and services. on areas including Higher Education,
EdTech, and Schools. He enjoys great
access to a well-established network
Boma Beddie- within the Nigerian market to potential Paul Alba
Memberr exporters. Prior to working with DIT, she Trade Officer
Tech, Education & worked for a few startups as a UI/UX DIT Panama
Creative Sector Lead Design, Web & Mobile Application Design paul.alba@fco.gov.uk
DIT Nigeria and Innovation Consultant. Boma has a
boma.beddie-memberr@ bachelors degree in Information from
fco.gov.uk Bells University of Technology and a
masters degree in Spatial Planning
with Specialization in Urban Design.
Boma Beddie-Memberr is an International Paul Alba is part of the sub-regional
Trade Adviser at the UK’s Department for team of DIT, based in Panama and
International Trade, Nigeria. supporting Central America and the
She has gained some valuable experience Caribbean. He leads the Education, Life
in the International Trade industry; Sciences, and Financial Services portfolio.
specifically in providing primary and Panama is a dynamic market, and in the
some technical assistance to improve the past years the government has been
export competitiveness of UK companies, investing in international English and
through formulation of trade strategies, professional development programs.
road maps and showcasing opportunities30 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 31
DIT Overseas Education officials
Angeli Mae Lirag Commerce of the Philippines (ECCP), Ewa Van Ewa studied English Language, History
Trade and where she served as the Philippine Veenendaal-Rawicz and Literature and holds two MA degrees
Investment Adviser representative of Messe München, one Deputy Director from the University of Warsaw and the
DIT Philippines of the leading trade fair organisers in DIT Poland University of Buckingham. She also holds
angeli.lirag@fcdo.gov.uk the world. Prior to that, she also worked ewa.veenendaal-rawicz@ an MBA from Oxford Brookes University.
for the Center for International Trade fco.gov.uk
Expositions and Missions (CITEM), the
export promotions arm of the Philippine
Department of Trade and Industry.
Angeli joined the Department for Ewa leads the Warsaw-based financial &
International Trade in Manila as a Trade technology team and a regional team of
and Investment Manager working on seven, focused on assisting UK businesses
Education and Technology sectors. in accessing high value opportunities
in financial and professional services
Angeli has extensive experience in sectors in 7 markets in Central Europe
organising events, trade initiatives, and (Poland, Czech Republic, Bulgaria,
overseas fairs and missions as she has Hungary, Romania, Slovakia and
worked with the European Chamber of Slovenia). Ewa leads a team of 3 focused
on: FPS, education and healthcare.
Paulina Kanarek She holds a master’s degree from the Donja El Gendy she has established over 17 years within in
Trade Adviser University of Oxford and bachelor’s degree Senior Commercial the country. The role also requires her to
DIT Poland from SOAS, University of London. Attache link UK opportunities with possible partners
paulina.kanarek@fco. DIT Qatar or those seeking JV establishments
gov.uk donja.elgendy@fco.gov. within the country; this requires a strong
uk understanding of the Qatari business/
investment approach especially when
dealing with overseas parties - managing
expectations and relationships. She
Paulina is a Trade Advisor at DIT Poland Donja is an experienced career-oriented
has a detailed understanding of
Trade Services Team. Her main sector professional with around 22 years of
the regions approach to trade and
within the DIT is Education. experience across a number of industries.
investments within these 3 sectors.
Before that, she worked in the Trade She currently leads the DIT Healthcare, Life
Section of the European Union’s Delegation Sciences & Education focus within the DIT
to Chile. Paulina has gained valuable team in Qatar, supporting UK companies
professional experience by working with seeking to establish links within Qatar,
Polish exporters in China and setting utilising in-depth knowledge of the local
up her own educational consultancy. market and the senior relationships that32 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 33
DIT Overseas Education officials
Asma Kamal Nicole Wharfe and Membership Teams, providing support
Trade and Business Services and consultancy for incoming organisations
Investment Officer Director looking to export to Singapore and
DIT Qatar British Chamber established businesses in Singapore
asma.kamal@fco.gov.uk Singapore respectively. Nicole provides specialist
nicole@britcham.org.sg Trade advice and support for the Education
sector in Singapore on behalf of the UK
Department for International Trade.
Asma has been working for the Department As an experienced Business Development, Nicole was born in the UK but grew up
of International Trade for a little over Marketing and Consultancy Professional, overseas, predominantly in Swaziland;
two years; she supports the lead on Nicole has worked across multiple Also, Cóte D’Ivoire, Southern Sudan,
Education, Healthcare & Lifesciences. sectors within the UK and Internationally. Washington DC, St. Lucia and Botswana.
Prior to relocating to Singapore 4 years
Her responsibilities are mainly around ago, she completed an International
supporting UK companies seeking to MBA at Bournemouth University.
establish links within Qatar and engaging
with local stakeholders to find relevant Nicole leads the Business Services of
opportunities for UK expertise. the British Chamber of Commerce in
Singapore which incorporates the Trade
Ibrahim Takriti Having worked with the British Phumla Mntambo
Trade & Council, he has a strong background in Trade and
Investment Advisor education and many years experience Investment Advisor
DIT Saudi Arabia of working in the Kingdom DIT South Africa
ibrahim.takriti@fcdo. phumla.mntambo@fco.
gov.uk gov.uk
Ibrahim is a Trade and Investment Phumla Mntambo is DIT South Africa’s
advisor working for the Department for Education Lead, supporting bi-lateral
International Trade in Riyadh, Saudi Arabia. trade and investment transactions and
He supports UK education companies market access challenges between the UK
to work successfully in Saudi Arabia in and South Africa. With a keen interest in
all education sub-sectors from early Technology more broadly, Phumla looks
years, university partnerships, technical forward to uncovering EdTech solutions
training and education technology. that are key to tackling the systemic
challenges of post-COVID education.34 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 35
DIT Overseas Education officials
Belinda Coombes schools sector in Spain, and promoting the Steven Parker in Taiwan and has extensive experience
Director DIT Madrid UK Higher Education offer. Currently, in CEO in global trade services. In 2015 Steve
DIT Spain Spain the team is seeing significant British Chamber was invited to be the CEO of the British
belinda.coombes@fco. demand for innovative EdTech solutions. Taiwan Chamber of Commerce. As part of his
gov.uk steven.parker@ innovative platform for the chamber
bcctaipei.com he has developed a powerful Women
in Business and Young Professional
Development programmes, and in 2017 he
implemented the BCCT Better Business
Belinda is the Director of the DIT team in The British Chamber in Taipei works on
Award. At the same time he has helped
Madrid, Spain, a post she has held since behalf of the Department for International
the Chamber to double in size. Steve has
2009. She specialises in the Financial Trade (DIT) to promote Education, Food and
lectured and mentored on Social
Services and Education sectors. Drink, Retail, and FMCG in Taiwan. Steve
Enterprise, CSR, Business Development,
Prior to joining DIT, Belinda worked in was born in Australia to Scottish parents,
and Marketing at several universities
the Financial Services sector in London but has made Taiwan his home. He has also
around Taiwan, and is a special advisor to
and Madrid, mainly in corporate banking lived and worked in 6 countries. From 1997-
industry and educational institutions.
and relationship management. In the 2005 he worked for the University of
education sector, Belinda has focused Cambridge in several capacities and has
inter alia on the British and international since been working with Internationally
focused NGOs and in Trade Development
Paula Alonso de Jaja Chatraporn
la Sota Trade Manager -
Trade and Education, Retail, Food &
Investment Adviser Drinks
DIT Spain DIT Thailand
paula.delasota@fco. nantamas.chatraporn@
gov.uk fco.gov.uk
Paula helps UK companies do business and DIT Thailand promotes UK education
succeed in the Spanish market. She works in school, higher education, Technical
in the Financial Services and Education and Vocational Education and Training
sectors and is mainly specialised in EdTech, (TVET), English Language Training (ELT),
Fintech, Insurtech and Legaltech. She is EdTech, and special needs education.
happy to meet companies interested in DIT Thailand work with various UK
discovering business opportunities in Spain. education providers; local schools,
universities, colleges, and agencies of
different sizes, as well as our DIT Education
teams in the region and the UK.36 UK Education Solutions & Technology 2021 UK Education Solutions & Technology 2021 37
DIT Overseas Education officials
Imad Arafat Charos Kamlova
Trade Officer Commercial Advisor
DIT United Arab Emirates DIT Uzbekistan
imad.arafat@fcdo.gov.uk charos.kamalova@fcdo.
gov.uk
Imad is a Trade Officer with the Department Charos works at the Commercial Section at
for International Trade based at the British the British Embassy in Uzbekistan leading
Embassy in Abu Dhabi, UAE. He offers Education sector and Financial Professional
support to UK companies seeking business Services. Before joining the Embassy this
opportunities in the Education,Training autumn, she worked in a private sector,
and Educational resources sectors. in a company which delivered foreign
He also has an overlapping responsibility educational programs to the Uzbek market.
supporting the Energy sector and can
offer support in that sector as well. Prior to starting her working experience,
Charos completed her degree in
Economics with finance at the Westminster
International University in Tashkent.
Sunita Mirchandani Sunita was involved in facilitating Phuong Ho
Trade & agreements with key public and Trade Manager
Investment Adviser private stakeholders and setting up UK DIT Vietnam
DIT United Arab Emirates educational institutions in the UAE. ho.phuong@fcdo.gov.uk
sunita.mirchandani@fcdo.
gov.uk
Sunita is the UAE Lead Adviser for the Phuong joined DIT (formerly known
high priority Education and Training as UKTI) Vietnam in July 2006.
sector, covering Dubai, Abu Dhabi, Phuong looks after the Education and
Sharjah, Fujairah, Umm Al Quwain, Ras al Training sector in Vietnam. She would
Khaimah and Ajman. Sunita works with be delighted to have meetings with UK
UK businesses to ensure their success in companies, who have an interest in, or
international markets and encourages are looking to further explore Vietnam’s
local organisations to look to the UK market. This will enable Phuong to
as their global partner of choice. gain an understanding of a company’s
activities and introduce Vietnam’s market,
potential business opportunities and
how DIT Vietnam can offer its support.38 UK Education Solutions & Technology 2021
DIT Overseas Education officials
Anh Bui
Trade Manager
DIT Vietnam
bui.thuyanh@fcdo.gov.uk
Thuy Anh has worked with DIT Vietnam
since March 2019. She has 7 years
of experience working in Ministry
of Industry and Trade Vietnam and
expertise in services trade and trade
negotiations as well as facilitation.great.gov.uk DIT The UK’s Department for International Trade (DIT) helps businesses export, drives inward and outward investment, negotiates market access and trade deals, and champions free trade. Disclaimer Whereas every effort has been made to ensure that the information in this document is accurate the Department for International Trade does not accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. © Crown Copyright 2021 You may re-use this publication (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence visit: www.nationalarchives.gov.uk/doc/open-government-licence or email: psi@nationalarchives.gov.uk. Where we have identified any third party copyright information in the material that you wish to use, you will need to obtain permission from the copyright holder(s) concerned. This document is also available on our website at gov.uk/dit Any enquiries regarding this publication should be sent to us at enquiries@trade.gov.uk. Production Printed on Forest Stewardship Council (FSC) UK certified paper. Published January 2021 by Department for International Trade Front cover image credit: Raspberry Pi Foundation, Cambridge, UK
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