Versatile solutions for advertising - Media information 2022 MAGAZINE FOR CONSTRUCTION AND COMMERCIAL VEHICLES - Konepörssi.com
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MAGAZINE FOR CONSTRUCTION AND COMMERCIAL VEHICLES
Media information 2022
Printed magazine
Inserts
Electronic Website
newsletter PROvideo
Native
advertising
Versatile solutions
for advertising
MAGAZINE FOR CONSTRUCTION AND COMMERCIAL VEHICLES
Editorial calendar 2022
Issue Theme / News / Events Deadline Publication
1 Waste management and recycling / Field service 29.12. 11.1.
2 Timber transport / Bioenergy 19.1. 31.1.
3 Rental / Leasing / Financing 14.2. 24.2.
4 Green-area maintenance machines 9.3. 21.3.
5 Maxpo 2022 exhibition issue 5.4. 19.4.
6 Demountables, hooklifts, skiploaders 4.5. 16.5.
7 Traditional summer issue / Power Truck Show & Lepaa exhibitions 2.6. 14.6.
FinnMetko & Tiepäivät Road Congress exhibition issue /
8 3.8. 15.8.
Tyres & work lights
9 Mansen Mörinät 2022 exhibition issue / Winter maintenance 31.8. 12.9.
10 Trailers / Superstructures / FinnMateria exhibition 28.9. 10.10.
11 Crushing, breaking and screening 26.10. 7.11.
12 Lifting equipment 23.11. 5.12.
The holding of events and their dates are subject to change.
Standard sizes and prices for ads Technical data
Width x Height Journal format 210 x 297 mm (A4)
Printing area 210 x 297 mm(+ 4 mm bleed + crop marks)
Inner covers: Binding Adhesive binding ((gutter margin 10mm)
4 288€ Column width 43 mm, columns 4
210 x 297 mm
Line density 60 l/cm
Annual volume 41.
Front cover: 5 390 € 1/1 page: 3 691 € Print run / Directed distribution copies (on average)
210 x 221 mm 210 x 297 mm 53.000 copies / 50.000 copies
In addition, distribution of digital journals to a target group
of professionals.
Material
Digital material: PDF (prepared for pre-press, size 1:1), CMYK colours
2/1 spread: 6 164 € 3/4 page: 3 235 € (PSO LSW Improved), image resolution 300 dpi. maximum total area
420 x 297 mm 187 x 195 / 139 x 265 mm coverage 295 % .
Large files (over 20 Mb) through Dropbox or corresponding file dis-
tribution service. A link to a shared file sent to the magazine’s e-mail
address: koneporssi@koneporssi.com
Editorial office
1/2 page: 2 680 € 1/3 page: 1 843 € Visit address Itäinen katu 11, 33210 Tampere, Finland
91 x 265 / 187 x 130 mm 187 x 90 / 91 x 180 mm Mail address PL 327, 33101 Tampere, Finland
Phone +358 (0)400 630 607
E-mail koneporssi@koneporssi.com
Website koneporssi.com
ISSN 0359-209X
Company ID Y-tunnus 0869290-2 Alma Media Suomi Oy
1/4 page: 1 441 € 1/8 page: 754 € Home place Helsinki
43 x 265 / 91 x 130 mm 91 x 65, 43 x 130 mm Our address register is maintained in accordance with our privacy
139 x 85 / 187 x 65 mm policy.
NOTE! For front cover, full-page and 1/2 spread adverts: Editors
4 mm bleed + crop marks Jussi Lehtonen, editor in chief +358 (0) 400 630 607
Olli Päiviö, managing editor I construction machines +358 (0) 440 316 784
Selected locations costs 5% extra. Jussi Mikkola, managing editor I cargo transport +358 (0) 400 325 580
Advertising agencies given 15% discount (prepared material). Esa Suominen, editor +358 (0) 400 590 344
VAT will be added to all prices. Tapani Palo, commercial producer +358 (0) 50 517 8754
We reserve the right to change prices.
Sales
Native advertising Petteri Henriksson +358 (0)400 688 478
Minna Kujansivu +358 (0)400 914 160
A native article is an ad type article that is published in the Jussi Lehtonen +358 (0)400 630 607
printed magazine, and other agreed upon media channels. Janne Majara +358 (0)400 734 208
Campaigns are always tailored. We also implement native Tapani Palo +358 (0)50 517 8754
campaigns in larger scope, in which case in addition to the Katri Väkiparta +358 (0)40 678 3713
article our editorial staff produces image and video materials
for it. Ask more from Konepörssi’s sales! E-mailforename.surname@almamedia.fi
Inserts
A printed magazine insert is an efficient and precise way of Magazine inserts can be
reaching the desired target group.
In addition to the entire edition, the insert can be targeted
even further according to certain criteria.
If you combine a printed insert with electronic distribution, you
can make sure that your message will reach its target audience.
Magazine inserts can also be mailed directly using our address
database. This enables you to focus on a specific target group with Included as Attached with Packaged in plastic
your printed material. a loose insert a drop of glue with the journal
Note: Always ensure, well in advance, that the product to be
Contact us for more information and to get an offer. inserted is suitable for such use.
Please contact us for more options regarding the compilation and distribution of inserts and brochures. We will find the best
customised solution for your message.
Finland’s largest media for heavy equipment
1 700 30 000+ 200 000+
Expert and up-to-date news Selection of machinery and transport Readers of the printed
publications (2021) equipment in the printed magazine (2020) magazine and website
a 150 000 16 000+ 2 200 000+ 8 541 000 25 000+
päättäjää Electronic newsletter News reads online (2021) Video views on Youtube Followers on social
subscribers media channels
Tavoita 150 000 Tavoita 150 000
yrityspäättäjää yrityspäättäjää
The electronic version of Konepörssi magazine already has closer
to 10,000 readings on a monthly basis.
We can offer a limited number of specialty placements to reach active readers.
Tavoita 150 000 Tavoita 150 000
yrityspäättäjää yrityspäättäjää
NEW!
Tavoita 150 000
yrityspäättäjää
Tavoita 150 000
yrityspäättäjää
PROvideo for PRO viewers, produced by Konepörssi
Konepörssi’s new PROvideo service offers a great opportunity to the most comprehensive heavy equipment and transport industry
streamline marketing with professionally produced video clips. We platforms where you are able to market your company, products,
share PROvideos on all our social media channels as well as our services or even your worksite. PROvideos are always tailored to
news service. Attention value at the customer level is at a remar- customer needs. Ask more from Konepörssi’s sales.
kably high level.
PROvideo can also be integrated into native advertising or other
We at Konepörssi know that our readership and audience consists content marketing packages. The client also gets their personal
mainly of professionals. version of the video to support their own online and social media
solutions.
Our websites readership is growing, and during the last year Kone-
pörssi’s articles were read 2.2 million times. As such, we offer you
Koneporssi.com online media
Display advertising is
a visual way to reach your
desired target audiences.
By far the most read
heavy equipment news site
in Finland.
Electronic newsletter
twice a week.
Interesting and topical
content is also distributed
on Nettikone.com.
Online ad formats Online ad sizes and prices
The Koneporssi.com news site meets all modern
online advertising needs. Konepörssi website is
also a good platform for various native and content 2
solutions.
The Viewability of Koneporssi.com ads, i.e. how the 1
ads are seen, is high. The CTR (Click-through rate) of
the numerous past online campaigns is on an excel-
lent level. This is due to the fact that the content
3
of the Konepörssi is of high quality, the visitors
are engaged and the ads appeal to the target
segment.
On-site display advertising is a visual way to reach
chosen audiences in the heavy equipment industry
and strengthen your company’s brand awareness
and image. Online campaigns are mainly run as full 7
coverage for everyone to see. You may ask us about
possible ad targeting options. 4
Konepörssi’s website is an excellent platform for
various and varied native and content solutions. You
will always receive a customized offer from us for
your content marketing needs.
Materials and guidelines
• The finished materials must be submitted no
later than 3 full working days before the start of
the campaign by 12 noon. The materials that
require preparation must be submitted 5 full
working days before the start of the campaign 5 5
by 12 noon.
• Ads can be submitted as an image (jpg, gif, png
& html5), or alternatively as a third-party tag.
Front Page Control only as jpg, gif or png. 6
• The materials must also be accompanied with
an URL to which the ad clicks will be directed.
Each material can be provided with its own URL
or tracking.
• The the whole area of the material must be
clickable.
Ad placement Desktop Mobile CPM
• The material may be lightly animated, but it must
(file size max) (file size max) (= €/1000 views)
still encourage clicking. The material may not
contain audio or video. 1. Front page dominance 600x700px (200 kb) 600x700px (200 kb) 68 €
• The material must encourage clicking (prompt, 2. Maxi parade 980x552px (200 kb) 300x431px (100 kb) 62 €
competition, offer, etc.) 3. Parade 980x400px (200 kb) 300x300px (100 kb) 58 €
• The ad must clearly display the advertiser’s name 4. Billboard 300x600px (100 kb) 300x300px (100 kb) 38 €
or logo. 5. Box 300x250px (100 kb) 300x250px (100 kb) 32 €
• Materials should be sent to: 6. Extended scycraper 160x600px (100 kb) 32 €
mediamainonta@almamedia.fi. Materials that 7. Sponsored Box 300x300px (100 kb) 300x431px (100 kb) 41 €
need preparation should be sent to your contact
Sizes: width x height
person.
• Ad format specific material instructions can be VAT will be added to all prices. We reserve the right to change prices.
found at: https://www.almamedia.fi/en/
advertisers/guidelines-and-prices/ Buying ads
All Konepörssi.com advertising spaces can be purchased from your contact per-
son. The ad inventory is limited, so we recommend booking your campaign well
Native advertising in advance.
A native article is an advertisement-type article on
the front page of Koneporssi.com online media and
/ or in a printed magazine. Campaigns are always Sales
tailored. We also implement native campaigns in Petteri Henriksson +358 (0)400 688 478 Janne Majara +358 (0)400 734 208
a larger scope, in which case our editors write the Minna Kujansivu +358 (0)400 914 160 Tapani Palo +358 (0)50 517 8754
article. From the article we can link to your company Jussi Lehtonen +358 (0)400 630 607 Katri Väkiparta +358 (0)40 678 3713
website for example. Inquire further from Kone-
pörssi’s sales! E-mail forename.surname@almamedia.fi
Newsletters Newsletter ad places
Konepörssi’s newsletter is a topical and interesting way to reach active
players in the heavy equipment industry by e-mail. The newslet-
ters subscribers are business decision-makers and influencers in the
field. Konepörssi newsletter is prime real estate for your advertising
message, where you can take advantage of visibility and, if necessary,
repetition to reach a precisely targeted and active professional target
segment. The content of the newsletters is professionally produced
and always topical.
Our newsletter register is maintained in accordance with our privacy
policy. We have almost 16,000 recipients in our register.
Ad spaces
Advertising space: Panorama 300x300px.
Media format: JPG image (No GIF)
The advertisement can direct to your homepage or a product catalog,
for example.
Price; € 400 / newsletter, or € 900 / 3 newsletters.
Reservations and delivery of material through your contact per-
son.
VAT is added to the prices. We reserve the right to price changes.
The best place to reach active industry professionals.
Koneporssi.com: More than two million a year
2 200 000
2 000 000
1 800 000
1 600 000
Our website serves on
average 78,892 different
1 400 000
visitors per month.
1 200 000
1 000 000
800 000
600 000
2013 2019 2021
2 129 891 hits annually (1.8.2020 - 31.7.2021)
Konepörssi has a strong readership and has been shown
to be the most widely read media in the industry.
The distribution, which is precisely targets to the heavy machinery and freight transport sector,
reaches the experts and decision-makers in the entire sector.
Professional, up-to-date content and an impressive number of interesting announcements
provide valuable and reliable information to support the reader’s purchasing decisions.
The print magazine, combined with the industry’s broadest online content and social media
channels, provide 8excellent opportunities for effective marketing.
Reach 150,000 business
decision-makers
koneporssi.com
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