YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019

 
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND

                                                  MEDIA KIT 2019
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
TECHBOOK IN A NUTSHELL

                                               2.78 million Unique user*
                                                 5.31 million Visits**
                                             7.04 million Page impressions**

                                   25 % traffic via desktop**                               75 % traffic via mobile devices**

         ✓      TECHBOOK is the portal of BILD for technology and digital lifestyle.
         ✓      TECHBOOK gives orientation and inspiration about the newest technology –
                understandable for everyone.
         ✓      Informative. Creativ. Captivating. Emotional. Cheeky.
         ✓      TECHBOOK – to live smarter.
      *AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018
      **IVW December 2018
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
EDITORIAL CONTENT: OUR SECTIONS

           Easylife          Smart Home       Mobile

            Apps              Entertainment   Gaming
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
OUR SECTIONS AND TOPICS

     Easylife                                                Apps                Games, software,
                      Smart working, life hacks
                                                                                 messenger, portals

      Smart                                                                     Home cinema, sound,
                     Connected home, internet of
      Home             things, comfort, security
                                                        Entertainment                 consoles,
                                                                                 Streaming services

                                                                                Hardware, consoles,
     Mobile         Smartphones, tablets, laptops           Gaming                games, e-sport

   TECHBOOK offers its users news, product tests and trends in all sections. The contents will be
   attractively presented with a focus on sharing via social networks.
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
GOOD REASONS FOR TECHBOOK
  ✓   TECHBOOK gives orientation and inspiration about the newest
      technology – understandable for everyone.

  ✓   TECHBOOK arranges topics with an editorial opinion

  ✓   Google ❤️ TECHBOOK: more than 40 % of the traffic comes from search
      egine environment – therefrom also the partner content profits
      with good viewabilities

  ✓   The editorial team has a distinctive style and wrotes informative,
      creativ, captivating, emotional, cheeky.

  ✓   Individual customer requests can be implemented easily.
      TECHBOOK has the agility of a startup within the Axel Springer
      company and a large crossover with the target group of BILD.de
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
DIRECT COMPETITORS

                                                                                                                             2,97

                                                                                                                      2,78

                                                                                                               2,28

                                                                                                            2,15

                                                                     t3n      PC-WELT        TECHBOOK         Golem

      *AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
DER TECHBOOK NUTZER

  The trend-setter                                                                                              TECHBOOK readers are
  „My technological devices need                                      The follower
  to convince of their design and                                     „I buy innovative technological           ✓   69 % male
  power.                                                              devices for myself not until I saw
                                                                      by my friends or my family,               ✓   69 % between
  Of course I am the first one with
  that in my circle of friends.“                                      which utility they personal got               20 - 49 years old
                                                                      for me."
                                                                                                                and have
                                            Jana, 36                                                            ✓   46 % a
                                                                                                                    HHNI > € 3,000
                                          The status-conscious                                                  ✓   43 % a high level of
                                          "I always have the devices,                                               education
                                          which are hip at the moment
                                          and look great, no matter if I
                                          need them or not."
    John, 38                                                                    Chris, 27

           AGOF daily digital facts, basis: digital WNK 16+ years (59.14 million); single month December 2018
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
INTEGRATION OPPORTUNITIES FOR PARTNERS

                               TECHBOOK offers its partners the perfect
                               integration into content environments
                               in the areas of technology and digital
                               lifestyle.

                               TECHBOOK primarily offers long-term
                               strategic partnerships leading for a
                               high brand awareness.

                               TECHBOOK sets the benchmark in the
                               technology editorial environment and
                               is neither theoretical nor dry or boring!
LONG-TERMS STRATEGIC
PARTNERSHIP
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
FORMS OF ADVERTISING

 DISPLAY ADS
YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND - MEDIA KIT 2019
FORMS OF ADVERTISING

                              Fireplace                Wallpaper      Billboard

                                            AdBundle       A-Teaser       Videowall

      further formats possible on request
HOMEPAGE BRANDING

                                                                              ✓ Large article teasers and imagery on the
                                                                                 FITBOOK.de Homepage guarantee digital
                                                                                 companies an individual appearance.

                                                                              ✓ Attentive and exclusive branding formats
                                                                                 inspire users.

                                                                              ✓ As fixed daily placement or for an entire week
                                                                                 available

                                                                              ✓ As Channelbranding bookable too

                                                                              Reach:         60,000 AIs/day
Fireplace                                                                                    360,000 AIs/week
                                                                              Package price: from € 6,000/day
                                     Mobile Medium                                           from € 30,000/week
                                       Rectangle

    *Ad   appears at first page view on the website apart from the Homepage
BRAND DAY

                                                                          Inclusive all
                                                                          stationary &
                                                                          mobile                       ✓ The TECHBOOK Brand Day* includes all
                                                                          media spaces
                                                                                                          media spaces of the stationary and mobile
                                                                                                          TECHBOOK Hompage!

                                                                                                       ✓ Exclusive and highly attentive branding
                                                                                                          format with maximal awareness.
1   Brand-Day/ Homepage       2    Brand-Day/ channel start pages

                                                                                                       ✓ Perfect for storytelling or presentation of an
Exclusiveness on                                                                                          entire product range.
the stationary &                  Content Ad

mobile TECHBOOK                                                                        Medium
Hompage!                                                            A-Teaser
                                                                                      Rectangle

                                                                                                       Reach:         121,000 AIs/day
                                                                                                       Package price: € 14,500/day

                              Brand-Day/ Mobile                 Brand-Day/             Brand-Day/
                          1       Homepage             2      Mobile Homepage    3   Mobile Homepage

                                     *TheBrand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard and Contentbar on the Homepage as well as on the
                                     channel start pages + Mobile A-Teaser, Content Ad (4:1/6:1), Mobile Medium Rectangle
TAKEOVER AD

                                                                    ✓ Complete Takeover incl. Interactive elements
                                                                      and „transparent“ areas distributed all over the
                                                                      page

                                                                    ✓ Stationary: background, Superbanner, Billboard,
                                                                      Medium Rectangle

                                                                    ✓ Mobile: Header, Content Ad, Footer

                                                                    ✓ Package includes a multiscreen-placement on
                                                                          the TECHBOOK Homepage + First Contact*

                                                                    Reach:         60,000 AIs/day
                                                                    Package price: € 6,600/day

*Ad   appears at first Page view on the website apart from the Homepage
GET THE SPOT / A-TEASER

                                                                                  ✓ Place your attractive technology offer or
                                                                                        competition prominent in the A-Teaser of the
                                                                                        TECHBOOK Homepage (editorial part).

                                                                                  ✓ Logo Integration & advertisement label

                                                                                  ✓ The linking happens either on the partner-
                                                                                        website or a specific landingpage

                                                                                  ✓ Exclusive daily fixed placements* campaign

                                                                                  ✓ Multiscreen placements

                                                                                  Reach: 40,000 AIs/day
                                                                                  Package price**: € 4,500/day

      *Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement
      label via TECHBOOK (installation into CMS, no AdServer area). The A-Teaser rotates.
      **Exclusive creation costs
VIDEOWALL

Best Case:
Kaspersky
Videowall    Eye-catching presence!

             ✓ A transparent Billboard gets visible when
                the page gets visited

             ✓ The video starts automatically in the
                background

             ✓ With a click on the play-button the video
                changes to fullscreen and starts again from
                the beginning (audio incl.)

             ✓ Afterwards a Billboard is statically displayed
                on the Hompage
FORMS OF ADVERTISING

 MOBILE ADS
DISPLAY ADS/ MOBILE

Content Ad 6:1   Content Ad 4:1   Content Ad 2:1   Medium Rectangle   Interstitial
DISPLAY ADS/ MOBILE

                                                  WEITER MIT TECHBOOK.DE

                         WEITER MIT TECHBOOK.DE

          Understitial   Interscroller
STRONG BRANDING FOR YOUR LABEL

NATIVE ADVERTISING/ SPECIALS/ ADVERTORIAL
INTEGRATIVE FORMS OF ADVERTISING

                                              Presenting Header                      Presenting Header

 1                                  2                                           3

      Advertorial                           Themed Special                          Power Special

                    4                                       5
                        Advertorial Stage                         Brand Story
1   ADVERTORIALS
Advertorials are individually produced. Thanks to
the editorial presentation of the look & feel of
TECHBOOK.de, your brand will be set in scene in a
high-class environment.

Convenient for the presentation of digital
highlights, new services, new technology releases
or must-haves in the digital lifestyle…

Speak to your users directly and excite them with
▪ competitions
▪ votings
▪ integrated videos and more

Reach :         from 500,000 AIs
Package price*: from € 10,000

                *Excl. creation of advertisement and Advertorial.
THEMED SPECIALS                           2

                                                                                   TECHBOOK.de gives customers the possibility to exclusively
                                                                                   present a Themed Special (1-4 weeks).
                                                                                   Your customer logo is integrated in the Presenting-Header.

                   Presenting Header                                               What you get:

                                                                                      ✓   Special-Homepage with a sponsoring header
                                                                                          („presented by…“)
                                                                                      ✓   Exclusive customer presence on special start- and
                                                                                          article pages
                                                                                      ✓   Traffic generation via editorial Homepage Teaser,
                                                                                          AdBundle and Mobile Medium Rectangle
                                                                                      ✓   Advertisement integration on the Special:
                                                                                          Fireplace or Wallpaper with Medium Rectangle
                                                                                          stationary and Content Ad 2:1 with Mobile Medium
                                                                                          Rectangle mobile
                                                                                      ✓   Multiscreen placement of the Specials

                                                                                   Reach:          from 300,000 AIs
                                                                                   Package price*: from € 13,000

      *Excl. creation of advertisement. Lead time for Specials at least 3 weeks.
3         POWERSPECIALS
The TECHBOOK.de Power Special offers customers the
possibility to exclusively present a Themed Special for a period
of 4 weeks. Here your brand is content-based within
TECHBOOK. The Special Stage is a combination of customer
and editorial content (1 Advertorial incl.).

                                                                                                                         Presenting Header
What you get:

    ✓   Exclusive customer presence on special start- and
        article pages
    ✓   Individual Presenting Header („presented by…“)
    ✓   Traffic generation via editorial Homepage Teaser,                                                                                                  1 Advertorial
        AdBundle and Mobile Medium Rectangle                                                                                                               inclusive!
    ✓   Integration of a customer advertorials inclusive
    ✓   Advertisement integration on the Special: Fireplace                                                                                  Advertorial
        or Wallpaper with Medium Rectangle stationary and
        Content Ad 2:1 with Mobile Medium Rectangle mobile
    ✓   Multiscreen placement of the Specials

Reach:          1,360,000 AIs/ 4 weeks
Package price*: € 40,000/ 4 weeks

                        *Excl. creation of advertisement and Advertorial. Lead time for Specials at least 3 weeks.
ADVERTORIAL STAGE                                 4

                                                                            The Advertorial Stage for a detailed presentation of
                                                                            new technology highlights or specific actions on
                                                                            TECHBOOK.de

                                                                            ✓       Presentation of at least 3 customer contents,
                                                                                    video integration, social media channel and
                                                                                    more is feasable

                                                                            ✓       Traffic generation via editorial Homepage
                                                                                    Teaser, AdBundle and Mobile Medium
                                                                                    Rectangle
                         At least 3 customer contents,
                         video- & social media
                         integration inclusive!                             ✓       Integration of partner content like Facebook-
                                                                                    Widget possible

                                                                            ✓       Multiscreen placement of the Advertorial Stage

                                                                            Reach:          1,500,000 AIs/ 4 weeks
                    Get inspired!
                                                                            Package price*: € 35,000/ 4 weeks
        *Excl. creation of advertisement and Advertorial. Lead time for Advertorial Stages at least 3 weeks.
BRAND STORIES                                5

                                                                                                 Native Advertising - or so-called Brand Stories
Best Case:                                                                                       here at TECHBOOK are used to adapt your
DAK Brand
  Story
                                                                                                 product or topic to the mass market!

                                                                                                 ✓ Your message in the language and look &
                                                                                                   feel of TECHBOOK
                                                                                                 ✓ Emotional and informative stories about the
                                                                                                   everyday life of our readers

                                                                                                 Prominent integration of an editorial Teaser to
                                                                                                 attract maximum attention:
                                                                                                       ✓ TECHBOOK landing page / Homepage
                                                                                                       ✓ In TECHBOOK articles
                                                                                                       ✓ On Facebook and Twitter

                                                                                                  Reach:          from 6,000 Views/ 4 weeks
                                                                                                  Package price*: from € 22,500/ 4 weeks

             *Excl. creation of advertisement and Advertorial. Lead time for Specials at least 3 weeks.
              Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate), Quiz Story (native quiz
              activates the user)
5      BRAND STORY TELEKOM

Pranks at FC Bayern
TECHBOOK’s Brand Story natively adopts the prank theme and has found the ideal protagonist in the German national football
player Thomas Müller. Two videos show up-close how the „pranks” go down.

                                                                                                         >583 Likes,
                                                                                                         shares and
                                                                                                         interactions
    58,000        Ø 3:03 Min.                                     Facebook posts
                                                                                        153,000
                                                                    and Videos
     Views             dwell time
                                                                                        Video Views
BRAND STORY TELEKOM                                 5

    Challenge and Brand Studio solution

                                                                         1. Challenge
                       MISSION                               Telekom becomes associated with the funny
       Boosting the brand as well as the attention for              pranks of the Bayern players.
                         Telekom.

                                                                        2. Integration
                  EXCITEMENT…                               Telekom is the main sponsor of FC Bayern and is
     ...through several funny social media elements and      subtly incorporated into the story through the
                            videos.                        integration of the Bayern stars. The funny videos
                                                          reflect the casual interaction of the stars with one
                                                                                another.
                       REACH…
      ...through homepage teasers, sharing via social
                  media and familiar faces.                           3. Entertainment
                                                             Two videos show up-close how the „pranks”
                                                          go down. Always at the centre, our Thomas Müller,
                                                               as he teases his teammates in the truest
                                                                          sense of the word!
INTEGRATION OPTIONS AT A GLANCE

THEMED SPECIAL                                    POWER SPECIAL                              ADVERTORIAL STAGE                          BRAND STORY

            Presenting Header                                  Presenting Header

                                                                               Advertorial

Complete editorial Themed Special                 Mix of editorial articles and customer     Stage, consisting of customer content to   Native article with brand message of the
Themed Specials // Period: 1-4 weeks              contents:                                  present focused customer actions.          customer. Brand Story // Period: 4 weeks
Package S: €13,000* (300,000 AIs)                 Power Special // Period: 4 weeks           Advertorial Stage // Period: 4 weeks       Package S: € 22,500* (6,000 Views)
Package M: €23,000* (600,000 AIs)                 € 40,000* (1,360,000 AIs)                  € 35,000* (1,500,000 AIs)                  Package M: € 50,000* (15,000 Views)
                                                                                                                                        Package L: € 62,500* (20,000 Views)

*Excl. creation of advertisement and Advertorial. Lead time for Special: at least 3 weeks.
BEST CASE: TELEKOM

2018
BEST CASE: TELEKOM

1     DISPLAY ADS                             2   CONTENT ADS

      FIREPLACE

                                                                BRAND STORY

                                              THEMED SPECIAL

                    BILLBOARD

                                HALFPAGE AD

                                                                              ADVERTORIAL
    MOBILE CONTENT AD
THE VERTICAL FAMILY
THEMES OF THE BOOKS

                     health              digital life
                fitness                    smartphones
           workouts                          smart home
       mind & body                            gaming
      healthy food                              apps
                              THEMEN-
                              COSMOS
          fashion
                                               showplaces
            beauty
                                              inspiration
             styling
                                            airlines
              interior
                 living                   journeys

             food trends                destinations
PRICING

2019
CPM RATES

    The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate

i
    Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
    In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
    All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
HOMEPAGE + FIRST CONTACT

    The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate

i
    Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
    In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
    All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
DAILY FIXED PLACEMENTS

    The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate

i
    Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
    In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
    All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
BRAND STORY PACKAGES

    The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate

i
    Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
    In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
    All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
ADVERTORIAL PACKAGES

    The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate

i
    Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
    In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
    All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
SPECIALS AND SPONSORED POSTS

    The technical specifications of all forms of advertising and dimensions can be found at https://www.mediaimpact.de/de/digital-formate

i
    Standard ads must be available 3 days prior to going live, special ads at least 5 days before.
    In case of under delivery, Media Impact reserves the right to use placements in a related channel or as ROS (desktop and/or mobile) as a subsequent delivery.
    All prices are given (unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Alterations and errors excepted.
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