VICTORIA CORPOR ATE PROFILE - Creation Homes
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CORP OR ATE PROFILE VIC TORIA
CONTE NTS
About Us 02
Five Pillars of Excellence 04
Capability & Approach 07
Property Development Process 08
Financial Strength 10
Health & Safety, Environment, Quality 13
Management Team - Victoria 14
Project Overview 18
Contact Us 30
Acacia Residences, Balwyn
BU ILDE RS OF
DISTINC TION
FOR LE A DING
DE V E LOPE RS
CRE ATION H OMES WORKS
W ITH LE A D IN G D E V E LOPE RS
ACROSS AUSTR A LI A
Recognised as a builder of choice, we deliver turnkey
projects, from 6-star townhouses to detached house
and land packages. We design and build stand-alone
homes, precincts, and entire communities on behalf
of developers.
Our capabilities in design, engineering, construction,
and project management mean that we provide an
end-to-end service to developers and take responsibility
for successful project delivery.
We have structured our operations so that on a
state-by-state basis we are entirely self-sufficient
and can offer our clients locally based resources backed
by a national operation.
Our Victorian team consists of industry experts
respected by their peers and driven to deliver the best
outcomes for our clients. We have a team of trusted
builders, trades, and suppliers who share our vision.
A commitment to sustainable growth has resulted in the
financial and operational capacity to deliver large-scale
projects, as well as the flexibility to work on boutique builds.
An in-house sales team provides our clients with an
additional proven sales channel to the local investor
market, complementing the developer’s sales team.
In Victoria, we are ranked as one of the top 10 builders
in the state. This is testament to both the volume of
homes we build and the strong relationships we share
with our many clients.
We work together as a team, sharing a commitment to
the Creation Homes Five Pillars; quality, value, timelines,
communication, and design, that are the foundation of
our business.
Across all aspects of our business we enjoy an unparalleled
reputation and we are proud of the successful projects we
have delivered on behalf of our clients.
Acacia Residences, Balwyn
5 PILL A RS OF
E XCE LLE NCE
THE FOU NDATI ON
OF OU R BUS INESS
THE CREATION HOMES FIVE PILLARS OF EXCELLENCE
ARE THE FOUNDATIONS ON WHICH OUR BUSINESS
IS BUILT AND THE BASIS ON WHICH OUR
PERFORMANCE IS JUDGED
1 VALUE
- True value in construction is a result of outstanding quality, at an
affordable price. That’s why we offer premium inclusions at no extra
cost, consistently streamline our processes to increase efficiency
and employ paperless office policies that mean a lower price for you.
2 QUALITY
- Ultimately, the quality of any build is evident in the finished bricks
and mortar – and in this respect our previous projects speak for
themselves. We achieve these high standards of execution by
combining our own rigorous internal quality control processes,
with the assessment and approval of independent quality assurance
inspectors, for every single one of our townhomes and dwellings.
3 TIMELINES
- No one likes to be kept waiting, so our aim is to offer you
the experience of working with expert builders who know the
construction industry inside and out and can plan to deadlines
accordingly. Not only do we document everything meticulously,
we work collaboratively with you, to check and re-check every
little detail, until you’re absolutely satisfied.
4 COMMUNICATION
- When communication stops – problems arise. That’s why we
engage in proactive, purposeful, automatic and consistent
communication in a variety of forms. That way our clients remain
connected, the possibility of surprises is removed and collaborative
engagement and trust is created.
5 DESIGN
- Your construction project needs leading edge design, suited to the
market you’re targeting. Our team has more than 70 years combined
experience designing homes for Australians, so you can rely on our
expertise to deliver cleverly conceived living environments that are
exciting, to brief and on budget.
Sterling Bayside
04 05
C A PA BILIT Y
& A PPROACH
OU R A PPROACH CE NTRES DESIGN, ENGINEERING, CONSTRUCTION
AND PROJECT MANAGEMENT
ON DE LI V E RING SUCCESS Our end-to-end capability as a home and community builder
FOR OU R CLIE NTS extends to design, engineering, construction, and project
management. We take complete responsibility for the
delivery of the built form, and all of the requirements within
Customer focus and the nature of our business mean the boundary of each lot.
that the success of Creation Homes is based on the Working beyond the scope of a normal contract builder,
success of our clients. we offer services such as value engineering and engineering
As such, we work as a genuine stakeholder and take support as part of our design service. In both instances
responsibility for successful project delivery - a fact the objective is to improve margins for the developer by
appreciated by our clients. delivering the most efficient and cost effective approach
Creation Homes builds on behalf of many leading to building, without compromising on the quality of the
names in medium density and detached residential finished product.
development, including some of Australia’s largest Developers also appreciate that there are no hidden costs
public and private companies. or extras. All aspects of the build are covered in the
Our strategic business model has set new benchmarks building contract including; design and working drawings,
for quality and timeliness in the construction estimating, procurement, permit applications, client
industry and we place an emphasis on client liaison services, accounts, and building.
and reporting, making sure that our developers
In addition to offering a quality product, and a service level
have complete peace of mind.
that is second to none, we strive for continuous improvement
Our approach means that each project realised under utilising proven approaches as well as introducing
the Creation Homes banner is crafted to the highest innovations that reflect the latest in industry thinking.
specifications, within extremely efficient timelines,
The size and strength of our team means that we have
at an affordable price point.
both the expertise and the capability to deliver the projects
we undertake. A track record of stable industrial relations
ensures that we see the job through to completion on time
and on budget.
Standing behind the homes that we build is important to us
and we hold all ongoing warranties and the 7 year structural
guarantee is covered by Creation Homes.
PROFESSIONAL SALES TEAM
In addition to our building capabilities, we offer clients
the services of our in-house sales team to assist them in
realising the required sales rate for the development.
Our sales team manages an active database of local
referrers and resellers including financial advisors,
accounting firms, and other professionals.
This network connects our developments with local
investors and buyers to whom they wouldn’t otherwise
have exposure.
Having this committed team of experienced sales
professionals focusing on these on local investment
network sales provides a valuable extra sales channel
that supplements the developers sales team.
Defence Housing Australia - Ascot Vale
06 07PROPERTY DEVELOPMENT PROCESS
OU R INDUSTRY- LE A DING PROPE RT Y DE V E LOPM E NT PROCESS
E N COMPA SS ES E XCE P TION A L S E RV I CE ACROSS
WORKFLOW CONSTRUCTION CLIENT POST
MANAGEMENT LOGISTICS MANAGEMENT HANDOVER
� Extensive � Efficient capturing of � Comprehensive client and � Tracking of contract
workflow reports construction process contract management signing and exchange
� Workflow analysis � Key workflow stage reporting � Total Client Relationship � Superior tracking and
Management (CRM) recording of deposit
� Comprehensive activity � Detailed construction
and payment system
and KPI reporting progress program � Comments, alerts,
ensuring timeframes
� Real time construction follow ups � Commission
are met management
logistics, using tablet PCs � Automated email and
� Production diary for tasks
� Comprehensive analysing SMS creation � Automated email
and SMS creation
and progress reporting � Priority customer
service issues
Callaway Park - Sunshine
08 09FIN A NCI A L
STRE NGTH
A SOLID RE PUTATION ,
OPE R ATION A L E XPE RTIS E ,
& F IN A N CI A L STRE N GTH
Sustainable growth underpinned by quality and a proven
commitment to our clients means that Creation Homes is
proud to have an annual turnover in excess of $100million.
Since inception, we have consistently delivered on our
construction targets and have continued to build a strong
pipeline ensuring business continuity.
In addition to our own resources, Creation Homes is
the residential construction arm of Metro Property
Development - one of Australia’s leading names in
private development.
Metro’s expertise encompasses house and land, residential,
high-rise apartment and mixed-use developments, as well
as property sales and marketing.
Creation Homes has the capacity and capability
to successfully deliver projects for our clients.
This commitment is backed by the size and structure of
Creation Homes coupled with our solid reputation, operational
expertise, and continued strong financial performance as well
as the strength and financial backing of our parent.
Highbury Townhomes, Footscray
10 11HE A LTH &
SA FET Y,
E NV IRONME NT,
QUA LIT Y
A STRONG COMMITME NT
CREATION HOMES PLACES AN
EMPHASIS ON HSEQ – HEALTH & SAFETY,
ENVIRONMENT, AND QUALITY.
We have a strong and rigorous safety culture backed up by
regular training and safety education – we firmly believe
that there can be no compromises with safety and carry an
AS4801 Occupation Health and Safety accreditation.
Environmental protection is a responsibility that we take
seriously. We have strict policies and procedures in place set
out in our Sustainable Building Practices and Environmental
Strategy. This ensures that our activities are carried out
in accordance with the expectations of our client and the
broader community.
We fiercely protect our reputation for quality and ensure
that each and every home that we build meets our stringent
quality control standards.
In addition to exhaustive quality control procedures that
we apply throughout the building process, we utilise
independent quality inspections to give our customers
complete peace of mind.
Point Cook
12 13Highbury Townhomes
M A N AG E ME NT
TE A M
-VIC TORI A-
E XPE RIE N CE D M A N AG E ME NT,
PROFESS ION A L S &
OPE R ATION A L STA FF
Across all levels of our business, the Creation Homes team
consists of industry experts respected by their peers who
are driven to deliver the best outcomes for our clients.
The management team responsible for the Victorian
operations and successful project delivery includes the
following people.
LUKE HARTMAN CAROLINE LAMSHED RENATO TATAGLIA
MANAGING DIRECTOR GENERAL MANAGER GENERAL MANAGER
VICTORIA BUSINESS DEVELOPMENT,
Luke Hartman is Managing Director and
CEO of Metro Property Development, Caroline has in excess of 15 years’ SALES AND MARKETING
one of Australia’s largest and fastest experience across the property Renato has enjoyed an illustrious
growing property development development and construction industry, career in the residential building
companies. Metro is one of the most bringing a commerciality to Creation sector over the last 12 years. Initially
recognised brands Homes unmatched in the industry. She has starting out in Drafting as a Building
worked across all facets, from construction Designer, Renato’s natural curiosity
Previously, as the National General to land acquisitions, corporate structuring and passion for the industry inspired
Manager Housing and Land for the and funds management. Prior to more than
him to move into Estimating and later,
publicly listed, Devine Limited, Luke 5 years with Creation Homes, Caroline
Sales, where he has now worked for
was responsible for all land acquisitions, worked on major projects within the
7 years. His exposure to different
sub-divisions, sales and marketing for Grocon Group.
aspects of the industry has resulted
the company’s operations throughout
Caroline holds a Bachelor of Law, is in a deep knowledge of the residential
Australia.Victoria. He was responsible for a Chartered Accountant and holds a construction space and the acquisition
the delivery of more than 2000 land lots Graduate Diploma in Applied Finance from of a wide range of skills. This includes
each year, as well as the construction of FINSIA. strong interpersonal and networking
more than 1200 houses.
skills, which he has used to form long
Luke has a bachelor degree in Applied and mutually beneficial relationships
Science (Land Economics) and is also a with many marketing agents and
board member of UDIA Victoria. developers.
Balwyn
14 15MANAGEMENT TEAM VICTORIA
Laurimar
DALE BARTON CHARBEL SAFI TERENCE RAKIC PAUL WILLIAMS
BUILDING MANAGER SENIOR PROJECT MANAGER ESTIMATING & PROCUREMENT OCCUPATIONAL HEALTH
MANAGER AND SAFETY MANAGER
Dale is a licensed building practitioner, Having been with Creation Homes
bringing over 30 years of experience in for over 6 years, Charbel started his Specialising in detached housing and Risk Mitigation through communication,
construction with various residential career in estimating developing key medium density projects, Terence education and training is Paul’s philosophy.
and commercial builders throughout construction fundamentals before brings over 12 years of experience in Work place health and safety is an integral
Australia. Including large scale continuing his knowledge and experience the building industry to the Creation aspect of any successful business. Paul is
commercial projects, apartment in project management. Charbel has team. Terence utilises his knowledge tertiary qualified with relevant experience
developments and luxury homes, as well been responsible for managing a range to develop strong relationships with in the construction industry gained whilst
as low & medium density housing with of medium density projects. He brings a subcontracts and suppliers which employed directly with the Housing
a combined value well over $750 million strong level of commerciality and trust obtains access to outstanding market Industry Association for over 7 years.
dollars. Prior to joining Creation Homes, to his role as Senior Project Manager, rates. Terence’s commitment to risk Working closely with WorkSafe Victoria,
Dale worked for the likes of Canny understanding the role a builder plays management and innovation in the Paul has achieved significant recognition
Projects, continually delivering projects in the overall delivery of a development construction space results in Creation amongst his peers for being proactive and
that exceed clients expectations. project. Charbel is driven to facilitate Homes’ procurement of the best positive, driving culture change in often
the delivery of every project on time, quality products while having the challenging environments. Paul also sits on
budget and to a high quality, ensuring ability to submit accurate and market the Victorian Volume Home Builders Safety
maximisation of developer profits. competitive tenders. This wealth of Alliance contributing to safety outcomes for
knowledge allows Terence to find some of Australia’s leading builders.
value management in every aspect of a
project.
16 17PROJEC T
OVE RVIE W
A PROV E N TR ACK RECORD
We build turnkey residential projects for some of Australia’s
leading land developers – specialising in detached and
attached house and land packages – and delivering stand
alone homes through to entire communities.
Through close consultation we can tailor a package to
deliver the market-leading project you envision. We offer
guidance to consider and address criteria that will help your
project lead the market, including: lifestyle, housing types,
price points and non-competing products.
Outstanding contemporary design and a real commitment
to our customers set us apart from our competitors.
A selection of projects that provides an overview of our
capabilities is as follows.
Caroline Springs
18 19BRAYBROOK POINT COOK
113 TOWNHOMES 47 TOWNHOMES
A collection of contemporary, open plan 3 and 4 bedroom townhomes are masterfully In Parkwood by Frasers each home has been designed around a porch-style
designed and perfectly positioned in the Orion estate by Stockland. The artistry is entrance, with the space and convenience of parking for two cars. With sustainability
obvious in every architect-designed detail, from the natural light that floods the underpinning its natural design philosophy, all Parkwood townhouses boast low-
homes, to the picturesque surroundings outside the windows. maintenance living that flows like a dream.
MORDIALLOC BERWICK
66 TOWNHOMES 64 TOWNHOMES
Built for a developer known for its superior quality and thoughtful design, these town Introducing a mix of architecturally designed 2 and 3 bedroom townhomes located
homes offer an air of openness and maintain privacy where it counts. Balconies flow in the heart of Stockland’s Minta Farmcommunity. Designed with every detail
naturally into living spaces, granting a sense of casual luxury and spacious comfort. considered, modern aesthetics are met with spacious comfort.
20 21BLACKBURN ABBOTSFORD
2O APARTMENTS 12 APARTMENTS
Built for Mushan, these 20 apartment residences are designed to combine comfort Twelve individual doorways into Abbotsford, distinguished by a bold and timeless
and elegance through expert craftsmanship and flowing floor plans. design. Created in collaboration with a team of renowned local professionals, the
project has a strong sense of identity and integrity.
DOREEN CROYDON
56 TOWNHOMES 16O HOMES
Designed specifically to maximise yield and interior space, these townhomes at Orchard The Range at Croydon is an idyllic parkland setting in the heart of Melbourne’s
Grove, Doreen have a three bedroom, two bathroom configuration and are all park-front established eastern suburbs. These contemporary homes overlook landscaped parks
with uninterrupted views. and lush wetlands with the distant Dandenongs providing the perfect backdrop.
22 23CROYDON WALLAN
161 TOWNHOMES 83 HOMES
Architecturally designed, these stunning new contemporary townhomes are These detached homes at Woodlands Edge, Wallan were spread throughout the
surrounded by lush open spaces, parklands and wetlands. The result: modern homes development. In an area where house blocks are very affordable the homes were
with value-packed conveniences nestled within a picturesque landscape. designed to match perfectly flat, ideal building sites with minimal site costs and
provide value for money house and land packages.
IVANHOE CLYDE
11 TOWNHOMES 24 TOWNHOMES
Created in response to market demand for private, exclusive cul-de-sac living in This development at Clyde offered 24 cleverly designed townhomes in a
Ivanhoe. These architecturally designed townhomes achieved an average sale price popular location to the south east of Melbourne. Two and three bedroom designs met
just under $1m and met the expectations of buyers in the area through cutting edge the demands of the local market and each home has its own courtyard perfect for
design and luxurious inclusions. entertaining.
24 25GREENVALE
42 TOWNHOMES
Built in Providence, the most prized
address in Greenvale, these 42
townhomes responded to the Napoli
Park location with a striking 2 storey,
3 bedroom design, rear loaded garages
and a large list of inclusions.
POINT COOK
HILLSIDE 37 TOWNHOMES
12 TOWNHOMES These exquisitely designed townhomes
A selection of 12 architecturally designed townhomes in Hillside, were made available in a range of open
north west of Melbourne, offer stunning modern exteriors and plan layouts, satisfying the needs of all
quality fittings and fixtures. Two and three bedroom designs were lifestyles. Positioned just 20km from
developed in line with market demands and all included outdoor Melbourne, between the ocean and
entertaining areas and garage spaces for two vehicles. the countryside, each townhome was
finished to the highest standard and
offered cutting edge architecture in an
ideal location.
BERWICK
25 TOWNHOMES
Just 45km south east of Melbourne’s
CBD, this extremely exclusive enclave
of 25 stunning two, three and four
bedroom townhomes, offered a unique
opportunity to relish waterfront living,
in one of Melbourne’s most popular
south eastern suburbs.
LAURIMAR
23 TOWNHOMES
30 kilometers north of Melbourne, Laurimar is an integrated
part of the Lend Lease Town Centre development. An idyllic
blend of scenic country living and city convenience, the homes
reflected the estates’ promise of a relaxed pace of life, beautiful
surrounds and room to move.
26 27BALWYN
12 TOWNHOMES
Exquisite finishes and exclusive design
are the hallmarks of these upmarket
dwellings in Balwyn, conceived to
appeal to the discerning buyers who
are attracted to this highly desirable
area. With an average price of $1.3m,
these homes are of the highest finish.
SOUTH MORANG
9 INDEPENDENT LIVING UNITS SUNSHINE
Constructed for one of Australia’s 34 TOWNHOMES
renowned property developers, these Proximity to the CBD is a key advantage of these 34 architecturally designed,
two bedroom independent living units smartly finished dwellings. It’s a location that appeals to families and professionals
provide open plan living with outdoor alike, with a high level of amenities nearby and an easy commute for city workers.
entertaining spaces in a welcoming
retirement community.
HIGHBURY
49 TOWNHOMES
Highbury Townhomes offer 49
townhomes and a perfect lifestyle
combination of proximity to the CBD
and local lifestyle amenities. Here in
Melbourne’s inner west, just 7km from
the CBD, residents are positioned
within walking distance of a train
station, leafy parkland and all the
amenities of the rapidly gentrifying
Footscray Business District.
CAROLINE SPRINGS
35 TOWNHOMES
Caroline Springs Town Centre is an award-winning lifestyle destination for good
reason. With a thriving shopping centre (CS Square), man made lake and burgeoning
residential component, the precinct is the epitome of convenience and amenity.
Located in the heart of Caroline Springs, these 35 townhomes provided buyers
a choice of 2 and 3 storey designs.
28 29KEYSBOROUGH IVANHOE
7 TOWNHOMES 81 TOWNHOMES
Architecturally designed townhomes which boast modern designer finishes with a Constructed for one of Australia’s largest developers, these high-end dwellings reflect
contemporary exterior. The townhomes were sold as complete turnkey packages their location in one of Melbourne’s most upmarket suburbs and are regarded as one
offering hassle-free fixed-cost pricing and a streamlined sales process. of the best examples of master planning for developments of this type.
HIGHETT ASCOT VALE
26 TOWNHOMES 8 HOMES
Perfect for bayside living, these 26 high end townhomes in Highett boast architectural This exclusive community, developed by Defence Housing Australia comprises a mix
design, chic cutting-edge finishes and breezy open plan layouts. of townhomes and detached dwellings and is characterised by cutting edge, modern
architecture, providing a high standard of living.
30 3132 33
Saxon Residences, Ivanhoe
E XCE E DING
E XPEC TATIONS
Security, reliability and advanced property development From being fully informed at all stages, to the timely
processes are the hallmark of Creation Homes customer completion of work, we honour all of our agreements
service excellence. with you - to the letter - and instill in our staff the
Aside from the standard of the finished project, values of honest, ethical service, so you remain thrilled
we believe the quality of your experience with us as by our performance at every turn.
your builder is just as important. That’s why you’ll find We are happy to be involved in planning from the
a marked difference in dealing with Creation Homes inception of a project and to provide regular input
compared with other builders. We invest heavily in the and advice to our clients in the feasibility
best people and the latest technology, to provide our and concept stages of a development.
clients with an experience that surpasses their even Contact Creation Homes today to discuss
highest expectations. your current or upcoming project.
A subsidiary of Metro Property Development
MELBOURNE
Level 4,
484 St Kilda Road
Melbourne,
VIC 3004
03 9828 0700
info@creationhomes.com.au www.creationhomes.com.auYou can also read
