VIDEO'S POWER TO ENGAGE YOUR COMMUNITY ROSS O'DONOGHUE RUGBY DEVELOPMENT CAMPAIGNS OFFICER
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VIDEO’S POWER TO ENGAGE YOUR COMMUNITY
ROSS O’DONOGHUE
RUGBY DEVELOPMENT
CAMPAIGNS OFFICER
OUTLINE
Why Is It Worth It
1 THE POWER OF VIDEO
2 VIDEO AND SOCIAL MEDIA
3 HARDWARE, SOFTWARE AND MANAGEMENT
STORYTELLING
4
THE IMPORTANCE OF VIDEO
Why Is It Worth It
AUDIENCE REACH
1 85% of Irish people over 18 use the internet daily.*
42% watch online videos every day**
INFORMATION RETENTION
2 Viewers retain 95% of a message when they watch it in a video
compared to 10% when reading in text.***
MARKETING POWER
3 Video can be up to 600% more effective than print and direct mail combined.
Social Video generates 1200% more shares than text and images combined.
****
YOUTH APPEAL ******Central Statistics Office
4 72% of 18-24’s in Ireland rely on Social ******Google Consumer Barometer
******Social Media Today
Media as primary source of news.*****
******Diode Digital
******Reuters Institute Ireland
IRISH TRENDS
Broadcasters Going Digital First
#MoJo
TV Content
Filmed/Edited/Titled
On iPhone/iPad
Digital First
Mobile Optimised
MoJos
RTÉ
Philip Bromwell
Eleanor Mannion
TG4
Bloc
CHANGING TRENDS AND TECH
For Producers and Consumers: Costs Down. Quality Up.
BROADCAST ON RTÉ IN 2014
SHOT ON iPHONE 5S
JOURNALIST: PHILIP BROMWELL
HOUSE STYLE: NO PANS/TILTS/ZOOMS
DIGITAL FIRST
SHOT AND TITLED ON
IPHONE
IT STARTS WITH THE RECORD BUTTON Your best attributes are attendance and attention.
WHERE IT CAN TAKE YOU FIFA Goal Of The Year 2014
MOST POPULAR SOCIAL MEDIA
Jan 2018 – Source Global Web Index
YOUTUBE: 69%
1 1 Billion Users (almost one-third of total internet users)
World’s 2nd Biggest Search Engine
FACEBOOK: 66%
2 65% of Irish adults aged 15+ have a Facebook account.***
45% of these use it daily, but this is decreasing rapidly. ***
85% of Facebook video is watched without sound.
INSTAGRAM: 37%
3 Over 600,000 aged 15+ in ROI use Instagram daily.
Fastest growing platform in ROI (At Snapchat’s expense)***
TWITTER: 32% *****Social Media Today
4 82% of users watch video content on Twitter**** *****IPSOS/MRBI
*****Social Media Today
VIDEO ON SOCIAL MEDIA
It’s The Future!
“
Video is the next Mega Trend”
Mark Zuckerburg, Facebook Founder and
Instagram Owner
“
Globally, video traffic will be
82% of all traffic by 2022.” Cisco
“ Live Internet video will
account for 17% of Internet
video traffic by 2022.” Cisco
WHAT PEOPLE WANT
Short Form Video: The Most Popular Form of Content
“The Knuckey” for Charlton Park Veteran’s.MAKING IT WORK FOR YOU
Short Form Video To Reinforce Your Message
Wanna play some strictly
Social rugby? Our M3’s are
recruiting. A run around on
Thursday nights at 7:30pm and
games on Saturday afternoon in
Metro Division 10. Known for great
craic and a few drinks after games.
Budding Rob Kearneys need only
apply.
#TeamOfAllOfUs #ComeJoin UsTHE BASICS
WHERE IT CAN TAKE YOU Video is a route into traditional media
WHERE IT CAN TAKE YOU If you get the format right…
RIGHT PLACE. RIGHT TIME. Special Olympics World Winter Games RIGHT FORMAT: BBC NI
WHAT YOU’LL NEED
A charged phone with Data, Battery, Space and Signal
SOURCE: Device
#
Atlas
01 iPhone 6S
02 iPhone 6
03 iPhone 7
04 iPhone SE
05 iPhone 5S
06 Samsung Galaxy S7
1 Shoot In Camera App
2 Trim In Social Media AppTHE BASICS “Most people make a decision within 7-10 seconds of starting a video as to whether they are going to keep watching or not.”
THE BASICS
Smart Phone Filming Tips Credit @BBCAdacemy
Smart Phone Filming Tips
Credit @BBCAdacemy
1 Lens – Clean It
2 Turn on Do Not Disturb
3 Open Camera App
4 Hold Phone Landscape (16:9)
5 Keep Bright Light Behind You
6 Audio – use a Mic, or get closeSmart Phone Filming Tips
Credit @BBCAdacemy
7 Frame Your Shot
8 “Zoom With Your Feet”
9 Tap Record
11 Record at least 10 secs for each shot
12 Shoot Steady – no/slow camera moves
13 Get Wide, Medium Close-Up ShotsSmart Phone Filming Tips
Credit @BBCAdacemy
14 Redo AF/AE for each shot (important)
15 Turn off Do Not Disturb after recording
Battery: Keep Charged
Storage: Keep > 3GB free at all timesExamples One Frame – Many pictures
Examples “House Style”
HARD WARE
#MOJO
LEVEL 1: Your Hands LEVEL 3: Tripod LEVEL 4: Microphone
14
15
LEVEL 2: Selfie StickSHOOTING SOFT WARE
APPS
LEVEL 1: Camera App
1 Redo AF/AE for each shot (important)
15
2 Tap Record To Start and Stop
LEVEL 2: Filmic Pro
1 Shoot in Multiple Formats/Frame Rates
2 Monitor AudioEDITING SOFT WARE
APPS
LEVEL 1: Camera App
1 Trim In Album
15
2
LEVEL 2: iMovie and or Luma Fusion
1 Create Sequences
2 Add TitlesSHARE AND MANAGE
APPS
SCHEDULING:
1
15
2 Hootsuite, Tweetdeck
SHARING:
1 Curate Media: Share, RT, QT etc
2 Share Groups: WhatsApp GroupStory Telling
Remember…
1 Viral ≠ The objective
2 Tell the story of your club to your community
3 Use the voices in your club
4 Controllables – i/v’s, guards of honour, songs etc
5 Be your club’s biggest fan
6 If you’re here you’re already doing a good jobCONTACT: MOBILE: 087-3241306 EMAIL: ROSS.ODONOGHUE@IRFU.IE
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