More Gen Zers now use TikTok than Instagram in the US - AMIC
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Does my company
Search for marketing, finance, tech, & healthcare info Log in
subscribe?
More Gen Zers now use TikTok than
Instagram in the US
In 2023, TikTok will surpass Snapchat in total US users
Article by Insider Intelligence Editors | May 11, 2021
After astronomical user growth in 2019 and 2020, TikTok will
DOWNLOAD
reach a pivotal milestone with respect to its youngest users.
By the end of this year, the video app will have a larger
number of Gen Z users in the US than that of Instagram. And SHARE
it will surpass Snapchat in terms of total users by 2023,
according to our latest social user forecast. TOPICS
SOCIAL MEDIA USERS UNITED STATES
This year in the US, TikTok will have 37.3 million Gen Z users
(born between 1997 and 2012) who access their accounts at
least once per month. For comparison, Instagram will have
33.3 million users within the same demographic.
“Instagram’s user base is steadily aging,” said Debra Aho
Williamson, eMarketer principal analyst at Insider Intelligence.
“This year, its fastest-growing age group will be ages 35 to 44
[up 7.2%], while gains will be much slower among teens 12 to
17 [0.7%] and young adults 18 to 24 [2.0%]. However, Gen Z
will still make up nearly three in 10 users on Instagram
[28.0%] this year, so advertisers can still find them on the
platform.”
Snapchat, meanwhile, is the leading social network in the US
among Gen Z, with 42.0 million users in the group this year.
While it will maintain that position through 2025, TikTok will
narrow the gap considerably by the end of the forecast period. ADVERTISEMENT Boost your ad performance Knowing the right strategies and products to drive conversion metrics is key to a campaign’s success. To help you drive results, Twitter Flight School is introducing a new course: Performance Ad Fundamentals. Here, you’ll learn the core concepts of performance advertising and the performance-based solutions Twitter o ers. Get Started “TikTok has incredibly strong engagement and loyalty among Gen Z. The members of this generation are using it not only to be entertained, but also increasingly to learn about and discuss weightier issues such as climate change, politics, and news,” Williamson said. “Other social platforms also o er such content, but TikTok’s unique video style and aesthetic is strongly appealing to young people.” We have increased our user projections for TikTok, now that the threat of it being banned in the US has died down. Total users in the US will grow 18.3% this year to reach 78.7 million. As a result, TikTok is now on pace to surpass Snapchat in terms of total users by 2023. At that point, TikTok will have 89.7 million users compared with Snapchat’s 89.5 million. Instagram still far exceeds TikTok and Snapchat in terms of total users.The Facebook-owned platform will have 118.9 million users this year, up 3.7% over 2020. We have also raised our Instagram projections, following the introduction of InstagramReels. Related Charts & Analysis
Article Report Article Report
Facebook will post its slowest US Social Media Usage 2021 Peace Out Skincare CMO Canada Tim
US user growth ever in 2021 talks TikTok, international Media 2021
Daily News
Article Audio Article Article
Facebook will post its slowest Is TV still king, Paramount+ US ecommerce forecast Vuori CEO
US user growth ever in 2021 with ads, and subscription- revised upward, 18% growth mortar plan
based vs. ad-supported video expected in 2021 sustainabil
Latest Reports
Report Report Report Report
US Sports Video 2021 US Time Spent with Mobile US Social Media Usage 2021 Small-Busi
2021 Disruptors
Popular on Insider Intelligence
Article Audio Article Article
Facebook will post its slowest Is TV still king, Paramount+ US ecommerce forecast Vuori CEO
US user growth ever in 2021 with ads, and subscription- revised upward, 18% growth mortar plan
based vs. ad-supported video expected in 2021 sustainabil
"Behind the Numbers" Podcast
Audio Audio Audio Audio
The Ad Platform: What to Checking in on telehealth, Is TV still king, Paramount+ The Weekly
expect for Prime Day 'buy now, pay later' use, and with ads, and subscription- clones, mill
Prime and Walmart+ Rx based vs. ad-supported video behaviors,
discounts fashion ...
Trending in United States
Article Article Audio Article
Facebook will post its slowest Top executive departures Is TV still king, Paramount+ US ecomm
US user growth ever in 2021 indicate a hard start to Apple with ads, and subscription- revised upw
Car project based vs. ad-supported video expected inCoverage Areas →
Advertising & Marketing Ecommerce Financial Services Geographies Insider Intelligence Media Services
Asia-Pacific Home Advertising Opportunities
Ad Spending Consumer Behavior Consumer Banking
Central & Eastern Europe Research Topics Newsroom
Media Coupons Insurance
Latin America Forecasts Events
Social Media Customer Experience Payments
Middle East & Africa About Us
Video Loyalty Wealth & Asset Management
North America Careers Free Content
Browse All → Browse All → Browse All →
Western Europe Newsletters
Articles
Health Technology More Industries
Digital Health Artificial Intelligence (AI) Automotive
Healthcare Providers Cybersecurity Sports Contact Us →
Mobile Health Internet of Things (IoT) Telecom
Worldwide HQ Sales Inquiries
Telehealth Mobile Travel
11 Times Square 1-800-405-0844
Browse All → Browse All → Browse All → New York, NY 10036 ii-sales@insiderintelligence.com
1-800-405-0844
UK O ce
32-38 Scrutton Street
London, EC2A 4RQ
+44 (0)208 133 5015
* Copyright © 2021 Insider Intelligence Inc. All Rights Reserved.
Privacy Policy CA Privacy Rights Terms of Use Do Not Sell My Personal InformationYou can also read
