The Day Auckland Runs - Stuff.co.nz
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The Day Auckland Runs
The 46th Ports of Auckland Round the Bays event is an 8.4km run or walk over a scenic flat
course, following the contours of Auckland’s Waitemata Harbour. Ports of Auckland Round the
What is Ports of Auckland Bays has been an iconic Auckland event since 1972.
Round the Bays?
Attracting more than 30,000 people each year, participants come from a diverse
cross-section of the Auckland population - corporates, families and communities groups all
come together to celebrate summer, health, wellbeing and the wider Auckland community.
We are looking for supporting partners for 2018
Ports of Auckland Round the Bays Values:
• Committed to supporting the community - over the past 13 years Round the Bays has allowed Stuff and
event partners to donate more than $2.5million to charitable causes and initiatives.
• The events strategic pillars are to support and promote health and wellbeing as well as to host an
event that is sustainable and respects the environment
• This is achieved through donations and fundraising via Everyday Hero, as well as ensuring operational
measures are in place to deliver an event that has minimal impact on the environment and local
communities.
• To provide co-partners and sponsors with a strong engagement platform with many touch points – pre,
during and post event.
A little about the event:
• Date: Sunday 4 March 2018
• Route: Quay Street to St Heliers Bay
• Course: 8.4km flat course
What you need to know
Ports of Auckland Round the Bays is an inclusive event that was created to unify the people of Auckland - “The Day Auckland Runs”. The
46th Ports of Auckland Round the Bays event is an 8.4km run or walk over a scenic flat course, following the contours of Auckland’s
Waitemata Harbour. In the past 13 years, the Ports of Auckland Round the Bays event has enabled Stuff to donate more than $2.5 million to a
number of charitable causes supporting the health, well-being and development of children in Auckland. It’s a great day out whether you’re a
regular weekend warrior or just beginning a fitness journey.
30,000+ People 85%
Of participants surveyed said they
Participated in the 2017 event would be likely to participate again
94%
53%
Of participants reported they were
Female participants
highly satisfied with the event
atmosphere
New to 2018
• Five team hospitality site packages are
available, making it easier for teams and
corporates to enjoy the day
We have loads of surprises in store for
you and the Community!
Join these businesses already making a
difference for Auckland through Ports of
Auckland Round the Bays:
● Ports of Auckland
● Adidas
● Samsung Wearable and mobile
● Suzuki
● Coca Cola
The charities we are partnering with this
year:
● Lifeline Aotearoa
● South Auckland New Zealand
Riding for the Disabled
● Spirit of Adventure Trust
Why sponsor Ports of Auckland Support your community Social Media Integration Plan
Stuff brings communities together to connect and Social media tools – branded tiles for your business
Round the Bays? thrive. Aligning with this positive community to put on email signatures, FB, Instagram and
experience will boost brand favorability. Twitter to show your involvement
Brand awareness & media exposure Your logo will appear on
Sponsoring events boosts brand awareness with The Round the Bays website
both current and potential customers. Your business will be ‘announced’ as a partner on
social media and direct marketing channels
Featuring prominently in the community through
events and local advertising will help grow brand Treat your staff/clients to a fun day out
awareness amongst your target audience and Build stronger relationships with your staff and
increase their preference for you over competitors. existing clients in a memorable way and showcase
how you support your community.
A key benefit of working with Stuff is the extensive
media coverage you’ll get through our portfolio of With your sponsorship you’ll receive:
well known and trusted brands.
Entries
PR and Media coverage through our marketing channels Free entries to the event
There will also be a thorough social and interactive Hospitality
content plan driven by Facebook and Instagram. We 2 x corporate hospitality sites (we supply the tent
expect community engagement to be high. and trestle), you bring the decorations, BBQ,
catering and drinks (whatever you like)! This fits 80
pax
Talk to us about becoming a partner today
Marketing the Event Stuff, in collaboration with our PR agency, media partners, charities, and editorial teams develop a PR campaign to generate widespread media coverage for Ports of Auckland Round the Bays - across a broad cross section of editorial and advertisements in local newspapers, major radio networks, websites, digital, social, eDMs, television and print publications. The total media value of our marketing activity in 2017 exceeded $350,000 (print, digital, radio, and social). Event partners benefit from increased brand awareness through this strong media presence. Print Advertising Auckland Community Papers and Sunday Star-Times Digital Advertising Digital banners, Search, Google ads and native ads (Stuff) Outdoor Advertising Double billboard, adshels, street flags, stencils, branded vehicle, flyer drop, and billstickers. Event App Video Content Social and Stuff Preroll and Outdoor cinema ads
For further information on Sponsorship
Opportunities please contact:
Simon Johnston ‘Ema Latu
Sponsorship Relations Manager Event Sponsorship Coordinator
simon.johnston@stuff.co.nz ema.latu@stuff.co.nz
027 4736327 022 322 5622
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