EXHIBITOR SHOWCASE DOCUMENT - National Water Sports Centre Bangholme, Melbourne, Victoria 7-12 October 2021 - Boating Industry Association ...
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National Water Sports Centre
Bangholme, Melbourne, Victoria
7-12 October 2021
EXHIBITOR SHOWCASE DOCUMENT
Introduction There is a burgeoning appetite for leisure, lifestyle, the outdoors, and in particular, boating. The Discover Boating Showcase will leverage this, and provide a fantastic and immersive event, for new and current boating audiences alike, and be Victoria’s major boating event for 2021. The event will promote and showcase the boating lifestyle to thousands of current and prospective boaters, and be a fantastic community event for boaters, and those looking to become boaters. The Location The Nation Water Sports Centre, just off the Peninsula Freeway, inland from Patterson Lakes, is purpose built and ideal for this event. There is easy freeway access 35 minutes from the city, ample parking, a 2km fresh-water boat trialling zone, two boat ramps, extensive on-land display space, as well as a relaxed semi-rural setting. The BIAV has secured exclusive use of the site for the duration of the 7-12 October period. Event Period The event period is Thursday 7 October to Tuesday 12 October 2021. Thurs/Fri - Bump-in, Pre-booked on-water trials, Industry Function and Official Launch Sat/Sun – Main event days, On-water trials, Entertainment, Education etc Mon/Tues – Bump-out, Further on-water trials, Deals Showcase Features Central to the event will be the opportunity for the display of boats, including on-water trials on the 2km freshwater course. This will be complemented by the first ever Welcome to Boating Education Hub, trailer backing clinics, safety demonstrations, the boaters marketplace, family entertainment, spectacular on-water demonstrations, and more.
Opportunities Why Exhibit/Display
On-water boat display and trials • This will be the major boating event in Victoria this
24 premium opportunities will be offered for on-water year with thousands in attendance.
display. Boats on-water will be berthed/rafted up on the
bank, and when trial appointments are made, used for • The market is hot and if Auckland, Sanctuary Cove,
trials with the potential buyers. recent 4x4s, and the Caravan Show are anything to go
by, expectations are sky high for huge crowds and
massive interest.
Waterfront boat display
Boat display opportunities will be available along the • Fill your book into the future and make the most of
waterfront with space options to suit your requirements. this current burgeoning appetite for leisure, lifestyle,
the outdoors, and boating.
Boaters Marketplace
The Boaters Marketplace is a display and sell opportunity • Be part of a great new boating and community event,
for all things boating ranging from engines, trailers, and brand, the Discover Boating Showcase.
accessories, equipment, electronics, tackle, marina berths,
club memberships, insurance, finance, and everything else
connected to boating. Who
• Dealers and manufacturers of all types of trailorable
Paddle Zone boats, PWCs, Engines, Trailers, Paddle Craft.
Two designated floating jetty opportunities for on-water
paddle craft, SUP, kayak, canoe etc. • Providers of all equipment, accessories, finance,
insurance, safety, government services, electronics,
Sponsorship tackle, and everything else associated with boating.
Elevate your presence with a major, category, or
demonstration sponsorship.
Advertising and Promotion Demonstrations and Entertainment
To attract the 6,000-8,000 attendees, and an even more • On-water spectator displays
significant on-line following for the event, an extensive
campaign will be launched, through GDJ Advertising, BIAV
Comms, and the industry proper, with two main target
groups. This will be akin to recent GDJ campaigns for 2019
and 2020 boating events that saw massive on-line views and
click throughs, radio audiences, and overall event awareness.
Lapsed and Potential New Boaters
It is expected that 65% of the campaign budget will be
dedicated to this component, and to capture this burgeoning
new audience.
Current Boaters
It is expected that 35% of the campaign budget will be
dedicated to this component, to capture this loyal group. • Welcome to Boating Education Hub
• Food-trucks
• Bar and BBQ
• Boaters Marketplace
• Waterfront Boat Display
• Back that Trailer Clinics
• Prizes and Giveaways
• Safety Demonstrations
• And more
Site Plan
Gate/Entry
Visitor’s Carpark Boat Testing/Demo
Loop
Additional Hardstand Display
Welcome to Boating Education Hub
Marquees (3x3, 6x6, 6x12)
Gate/Entry Food & Education
Drink Hub
Main Hardstand
4x4 / Backing Stage
Display Area
Parking
Boat Testing & Demo Start Point
Back-Office, OH&S,
First Aid
Back-Office
OH&S & Catering Zone
Entertainment Raft Up & Anchor
First Aid
Raft Up / Berthing Area
Boat Testing/Demo Channel >>>
Pedestrian Boat Trial
Gate/Entry Launch
Paddle & Kids’ Activations
Kids/Paddle
Activities
Available Sites
BOATERS’ MARKET PLACE (SHELL SCHEME)
Market Place
Boaters'
A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 A12 A13 A14 A15 A16 A17 A18 A19 A20 A21 A22 A23 A24 A25 A26 A27 A28 A29 A30
Boatshed
WATERFRONT DISPLAY AREA B (OPEN PLAN)
Display Area
Waterfront
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 B14 B15 B16 B17 B18 B19 B20 B21 B22 B23 B24 B25 B26 B27 B28 B29 B30 B31 B32 B33 B34 B35 B36 B37 B38 B39 B40 B41 B42 B43
Boatshed
WATERFRONT DISPLAY AREA C (OPEN PLAN)
Display Area
Waterfront
C1 C2 C3 C4 C5 C6 C7 C8 C9 C10 C11 C12 C13 C14 C15 C16 C17 C18 C19 C20
BOATS ON-WATER
On-Water
Boats
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16 M17 M18 M19 M20 M21 M22 M23 M24
HQ
The Organiser
To book your space please Click Here
The Boating Industry Association of Victoria (BIAV) proudly
To read and agree to the Exhibitor Terms and Conditions delivers this event. Some recent and successful BIAV
please Click Here events include -
To view the event Covid Safe Plan and refund policy in the
event of covid interruption please refer to Clause 20 of the
terms and conditions.
Costs (inc. GST)
On-Water - limited to 24 spaces $1,700/boat Contact
On-Land - Waterfront Boat Display $35 sq metre
On-Land - Boaters Marketplace $45 sq metre To enquire with regard to on-water display and trials,
Paddle Zone (3 private jetties available) $1,950 waterfront display, boaters marketplace, sponsorship, or
(Non-members add 20% to all prices) event related value-add ideas, please contact
OH&S Levy: On-water $150 AND/OR On-land $79 Steve Walker - BIAV CEO
Sponsorship Opportunities - stevew@biavic.com.au
Major Supporter $40,000 0466 918 368
Marine Insurance $5,000 Katrina Muir - BIAV Project Manager
Retail Finance $5,000 katrina@biavic.com.au
Outdoor/Adventure $5,000 0423 960 278
Other tbc
National Water Sports Centre
Bangholme, Melbourne, Victoria
7-12 October 2021
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