CAMPAIGN INFORMATION & SHARING GUIDE - OUTLINING KOOTH'S #DONTDOITALONE CAMPAIGN AND HOW TO SHARE IT ON SOCIAL MEDIA
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Campaign Information & Sharing Guide Outlining Kooth’s #DontDoItAlone campaign and how to share it on social media
About the Campaign
Launching this #ChildrensMentalHealthWeek
There are some things in life you might want to keep to yourself. Like singing embarrassing song lyrics or talking with your cat
or... you get the picture!
But when it comes to mental health problems, you should never deal with it alone.
We want to create an uplifting and positive film to remind teenagers that they are not alone when dealing with their mental health. There
is always someone there to talk to.
We will be releasing this video on Monday 1st February at the start of #ChildrensMentalHealthWeek and would love you to share it too.
Faces of the Campaign
The talent in the video are relatable and come from varied backgrounds that will help us reach a wide audience of young people with our ‘Don’t
Do It Alone’ message.
Jax Jones AmeliaDimz Chunkz Riyadh Khalaf Joy Crookes
Talent Bios & Social Handles
Jax Jones Chunkz Joy Crookes
DJ & Number-One Rapper, YouTuber, Singer & BRIT Award
Record Producer MOBO Award Winner Nominee
@jaxjones @chunkz @joycrookes
@jaxjones @chunkz @joycrookes
@OnMyJaxJones @joycrookes
AmeliaDimz Riyadh Khalaf
YouTuber, Influencer Broadcaster, Celebrity Masterchef Winner, Podcaster &
and Journalist LGBTQ+ Writer
@ameliadimz @riyadhk
@ameliadimz @riyadhk
@riyadhkofficial
Comms Ideas:
Sharing & Accessing the Video
Education Staff
• Your contact at Kooth along with marketing@kooth.com will be in touch with Twitter Post
you to explain the different ways you can support our campaign. They will
Facebook Post
also be on hand if you need any support and can answer any questions you
may have about the video. Instagram Post
Before, during or after an online lesson
• To the right are some ways that you can share our video and support our
campaign. We’ve constructed this primarily for schools and GPs but we
encourage anyone who has a stake in supporting children and young Medical Staff
people’s mental wellbeing to use some of these ideas.
Twitter Post
Facebook Post
Waiting room TVVideo Sharing Rules
• This video can’t be reposted after 01.08.2021. You don’t
need to remove it after this date, it just can’t be re-
used.
Due to strict contractual obligations with the talent featured
in this video, under no circumstances are you able to
!
• If anyone responds a social post about Kooth expressing
download the video to host on your own channels. We’d they may need support, please direct them to kooth.com
really love for you to share the video via the hosted link or our urgent support page. If you’re unsure on how to
here: respond please email marketing@kooth.com as soon as
possible. Please do not direct them to our social channels
as we are unable to provide emotional support via social
https://youtu.be/PEShtD0vTzc (Goes live 8:20am 1 Feb-do not media.
schedule before this time)Campaign Release Timeline
• The video is under strict embargo until 8:20am on Monday 1st February 2021. Please do not publish anywhere before this time.
• Due to contractual obligations, you are able to publish on your channels as many times as you like until 1st August 2021. After this time the content can
stay on your channels but you cannot post again.
• Here are just a few handy dates within the initial 6 month period where you might want to consider reposting the video:
Event Dates Hashtag
Autism Awareness Week 29 March - 4 April 2021 #AutismAwarenessWeek
Stress Awareness Month 1st April 2021 – 31st April 2021 #StressAwarenessMonth
Mental Health Awareness Week 10th May 2021 – 16th May 2021 #mentalhealthawarenessweekSuggested Social Copy
*** Please re-gram post from @kooth_UK – This #ChildrensMentalHealthWeek, @kooth_plc This #ChildrensMentalHealthWeek, @koothplc
instructions can be found on the next alongside @chunkz, @ameliadimz, @jaxjones, alongside Chunkz, Amelia Dimoldenberg,
page*** @joycrookes and @riyadhk are reminding us @OnMyJaxJones , @joycrookes and @riyadhkofficial
#DontDoItAlone when it comes to our are reminding us #DontDoItAlone when it comes to
#MentalHealth. Find out what they maybe should be our #MentalHealth. Find out what they maybe should
doing alone here: be doing alone here:How to Re-gram 1. Make sure your comms person has access to a re-gram app. You can download them via your app store. Make sure you download a trusted app with at least a 4.5* rating 2. Follow the app’s instructions which will allow you to repost the video directly onto your own Instagram. This should allow you to keep our original copy with all celebrities already tagged 3. Please make you give permissions for a reposted watermark or declare the video is a repost in the comments or copy 4. If you don’t want to download 3rd party apps to re-gram, there is always the option to share Kooth’s grid video to your stories. You can add the hashtag #DontDoItAlone to your stories
Kooth Handles & Campaign Hashtags
@kooth_uk @kooth_plc facebook.com/koothplc
Hashtags to use:
#kooth
#DontDoItAlone
#ChildrensMentalHealthWeek
#MentalHealth
linkedin.com/company/koothplc Kooth_UK #MentalHealthMatters
#ExpressYourselfKooth links
We’d love for you to share links to Kooth when sharing this campaign online, please see the links below based on your
organisation:
Schools https://bit.ly/2MBeNTF
Local Authority
https://bit.ly/2YlVqRd
NHS
Community https://bit.ly/36hD48A
Organisations https://bit.ly/2NyruiDDon’t Do It alone Content on Kooth
Here is just some of the amazing content our content team have coordinated for the don’t do it alone campaign.
Kooth Activities
Don’t do it alone activities:
• Practise Asking for Help
• Send a Letter to Someone you Love
Express yourself activities:
• Dance Like Nobody’s Watching
• Create a Positive Word Board
Articles
• Express yourself hub article – This piece links to other Kooth articles about expressing yourself to fit the CMHW theme.
• Don’t do it alone article - Featuring quotes from the celebrities, links to the video and information around reaching out and
getting support.
Podcast
Our content team will be releasing a 10 minute podcast for the don’t do it alone campaign. It will be published on the 5th of February
on our Kooth Podcast Spotify page.Referring to Kooth
Do’s: Don’ts:
ü We are an online mental wellbeing service for children and young people/ for adults (depending ☓ We are not a charity (even though our service is free for the end
on which service you’re referring to). user).
ü We encourage you to refer to us as an online mental wellbeing community as peer support is a ☓ Counselling services are not all we offer.
huge part of what we provide.
☓ Please don’t take screenshots from our website or logo. If you’re
ü We have a range of different features that support our service users: looking for an image to promote Kooth, please go to
- Content featuring articles written by users promote.kooth.com email marketing@kooth.com
- Discussion boards
- Mini activity hub
- Log and track personal goals
- Reflection on personal journals
- Chats with our friendly team of qualified professionalsSupport
Any questions surrounding our social media best practices
or if you have any queries about upcoming campaigns,
please email:
marketing@kooth.comThank You.
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