ENTERTAINMENT INDUSTRY - PERCEPTION ON PANDEMIC SERIES RADARR'S
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RADARR’S PERCEPTION ON PANDEMIC SERIES IMPACT OF COVID-19 ON THE ENTERTAINMENT INDUSTRY IN APAC
A NOTE FROM THE AUTHORS COVID-19 has rapidly turned into a global health pandemic crippling healthcare systems and economies alike. With global travel and trade almost completely halted, governments and industries are preparing for a long fight and recovery process in the months ahead. Radarr’s Perception On Pandemic series explores a new industry every week to uncover the impacts of COVID-19 on business decisions and consumer behaviour. In this week’s report, we studied the entertainment industry around Asia Pacific. With lockdown measures forcing most people around the region to remain indoors, the demand for entertainment services, particularly online streaming, has unsurprisingly increased. In this report, Radarr uncovers these insights surrounding the entertainment sector: • How important is entertainment to viewers during the pandemic? • How has demand for entertainment shifted during the pandemic? • What are netizens watching around the region? • How are entertainment brands adapting to the current climate?
HOW IMPORTANT IS ENTERTAINMENT TO VIEWERS
DURING THE PANDEMIC?
With the lockdown in place, interest for entertainment is at an all time high. Netizens in Singapore, Hong Kong and Australia
are most likely to consume and discuss video content online as compared to the rest of the countries.
Regional Social and Search Index
100 100
Social Prevalence Index (SoPI)
Search Prevalence Index (SPI)
80 80
60 60
40 40
20 20
0 0
Singapore Hong Kong Australia Thailand Malaysia Vietnam Japan South Indonesia Philippines
Korea
Social Index Search Index
1. Social Prevalence Index (SoPI) represents the magnitude of social conversations, adjusted for the country’s population of active internet users.
2. Search Prevalence Index (SPI) represents the magnitude of Google search volume, adjusted for the country’s population of active internet users.
HOW HAS DEMAND FOR ENTERTAINMENT SHIFTED
DURING THE PANDEMIC?
While the developed countries may fare higher in their interest towards entertainment, the growth spurred by the pandemic is
most evident within the developing countries. In contrast, Singapore saw a slightly decline from its average activity pre-
COVID.
Changes in Search Trend
100 100%
%Change From Annual Average
Search Prevalence Index (SPI)
80 80%
60 60%
40 40%
20 20%
41% 39% 35% 31% 30% 17% 17% 17% 14% -2%
0 0%
Philippines Malaysia Thailand Vietnam Indonesia Australia Hong Kong Japan South Singapore
-20 Korea -20%
Search Index % Change
1. Search Prevalence Index (SPI) represents the magnitude of Google search volume, adjusted for the country’s population of active internet users.
2. Change from annual average based on Google keyword search volume.
WHAT ARE NETIZENS WATCHING AROUND THE
REGION?
While Korean and Western content is popular among tv-buffs around the region, native content has been gaining popularity –
likely with the increased viewership from less active audiences prior to the lockdown. There has also been a surge in popularity
around older films, namely Beetlejuice (Australia), Akira (Japan) and Wizard of Oz (1939).
TOP GENRES: TOP TITLES:
NATIVE SERIES Western Anime K-Drama
AU JP PH, TH, SG, MY, ID
CHINESE MALAY INDIAN
Beetlejuice (1988)
HK | MY ID | SG MY | SG Akira (1988)
Contagion (2011)
Hotel de Luna (2019)
HK PH Descendants of the
INTERNATIONAL SERIES Dr. Foster (2015 – present) Weathering With You
Sun (2016)
Minions (2015) (2019)
KOREAN WESTERN VN
ID | TH | PH KR | AU | JP | HK Wizard of Oz (1939) Dragon Ball Super (2018) Reply 1988 (2015)
MY | SG PH | MY | SG
1. Data represent categories of top search themes and not the exact Google Search term.
2. Search data do not include activities on popular streaming sites such as Netflix, Amazon Prime, or Disney+.
WHAT ARE THE DISCUSSIONS ON ENTERTAINMENT
AROUND THE REGION?
In addition to seeking recommendations, the conversations during pandemic also highlighted the other roles of
entertainment – such as a distraction from real life and being a vital component of consumers’ daily routines.
Distraction From The Gloom Immersive Experience
Given the current predicament, many are consuming content to not only deal with With the amount of time spent indoors watching tv and movies, the lines
boredom but to also brighten up their day and make the most out of their time at between real life and fantasy are blurred – especially when everyday lives are
home. being drastically altered by the pandemic.
It’s close to 2 weeks
watching Netflix,
because its all about
COVID on news. At
least there is a good
moment watching
favourite shows, yea?
Future of Entertainment Perfecting The Catalogue
There are also ideas sprawling all over social media about COVID’s impact on As streaming sites become increasingly vital to our daily routine, consumer
entertainment and the specific content that will arise in the coming years. expectations have also grown – with many wanting their favorite TV shows and
films to be added to the catalogue.
HOW ARE ENTERTAINMENT PROVIDERS ADAPTING
TO THE CURRENT CLIMATE?
Brands recognize that the demand for streaming consumption has increased as a result of the pandemic and have
introduced measures and incentives to support both consumers and network providers across the region.
Reducing Broadband Congestion Complimentary Member Subscriptions
In a bid to reduce broadband congestion for telecommunications networks Streaming providers are competing against each other by offering
around Australia, Netflix has slightly reduced the data used when streaming consumers complimentary service subscriptions, while encouraging
content on their platform. consumers to stay indoors amidst the current lockdown situation.
“Viu launched a campaign to give
out free 14 day codes to 1,000
codes a day. Watch and enjoy the
variety series while saving yourself
at home away from covid-19”
“No need to fill out the form
We provide iflixVIP access at no
charge to all! Use the code and
redeem it now”
While these may be interesting snippets of insights around
entertainment, social data is able to answer so much more:
HOW WILL CONSUMERS’ ENTERTAINMENT
CONSUMPTION HABITS EVOLVE POST COVID-19?
WHO ARE THE MAIN ADOPTERS AND DETRACTORS OF
ONLINE STREAMING?
HOW IS COVID-19 IMPACTING CONSUMERS’
PERCEPTION OF YOUR BRAND?
… any many other questions, if we would just
listen closely to what the consumers are saying.
We would love to hear your thoughts on the series – feel free to let us know which industry
you are interested in and we may just cover it in the next couple of weeks!
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