PERSONAL FINANCE JOURNALISTS SURVEY - 2022 Prospectus
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PERSONAL FINANCE JOURNALISTS SURVEY IPSOS' REGULAR PERSONAL FINANCIAL JOURNALISTS POLLING ALLOWS FINANCIAL SERVICES ORGANISATIONS TO GAIN A DETAILED UNDERSTANDING ON THE OPINIONS OF ONE OF THE BEST-INFORMED AND INFLUENTIAL STAKEHOLDER GROUPS IN THE INDUSTRY.
Personal
Finance
IPSOS’ PERSONAL FINANCE JOURNALISTS SURVEY HAS BEEN RUNNING SINCE 1990.
Journalists
THE INSIGHTS PROVIDED ENABLE YOU TO:
Survey
UNDERSTAND
THE ATTITUDES
AND OPINIONS OF
UNDERSTAND
THE DRIVERS OF
JOURNALISTS’
ASSESS WHERE
YOU ARE POSITIONED
RELATIVE TO YOUR
THIS INFLUENTIAL OPINIONS AND PEERS ON A VARIETY
AUDIENCE TOWARDS HOW THEY CAN BE OF DIFFERENT
Ipsos
YOURMORI’s regular Personal Financial
ORGANISATION CHANGED Journalists polling allows financial
MEASURES.
services organisations to gain a detailed understanding on the opinions of one
of the best-informed and influential stakeholder groups in the industry.
170
All interviews are
interviewer led
(usually face-to-face but due to COVID-19 will
now be conducted by telephone)
personal finance journalists surveyed
from a range of key publications Results are analysed by the
(nationals, regionals, periodicals, total sample, and by the
online, broadcast, wire) type of financial issues that
journalists write about
Reputations at risk:
Financial services journalists see mixed fortunes for industry reputationsPersonal Finance Journalists Survey
SURVEY CONTENTS:
THE SURVEY MEASURES FIVE KEY ELEMENTS (AS WELL AS EXPLORING A NUMBER OF
BACKGROUND QUESTIONS (TO PROVIDE YOU WITH ADDED INSIGHT AND CONTEXT)
1. REPUTATION:
How favourably
journalists regard your
2. MEDIA & PRESS RELATIONS:
The performance and effectiveness
of your organisation’s media relations,
brand across a range of how successfully your organisation
reputation-defining engages with influential journalists,
attributes — and how and how you can strengthen these
this compares with your relationships.
competitors.
3.
Open-ended questions
provide journalists PRODUCT QUALITY:
with the opportunity
Journalists rate each company’s
to explore the specific
products, as well as stating who they
reasons for their
consider to be the best provider
rankings.
in a range of financial services
categories.
4. PRODUCT PROMOTIONS:
The extent to which your advertising and
marketing actvity is cutting through with
5. EXCLUSIVE TAILOR-
MADE QUESTIONS
Survey subscribers have the
journalists, and how they perceive your
opportunity to add their own tailor-
campaigns.
made questions.
These metrics help to dig deeper into the drivers of your reputation and media relations,
and provide a detailed picture of where you are positioned relative to your competitors.
3A simple three-step process to buy in to the survey:
STEP 1: CHOOSE A PACKAGE
You can access our Financial Journalists research in full – or choose from three
specialist packages, covering distinct groups of questions to address specific
business needs, as outlined below:
AREAS COVERED
MEDIA & PRESS PRODUCT PRODUCT
REPUTATION
RELATIONS QUALITY PROMOTION
FULL PACK £11,000 P P P P
Access the complete survey: The full pack includes the results from every section of our Financial Journalists research – as well
as the ability to include an additional background question and suggest journalists that should be included in the study.
or choose from one of the following reduced packs:
REPUTATION *Overall quality of media relations (please note
AND MEDIA £6,500 P P* that this does not cover the full range of media
relations questions from the core offer)
RELATIONS PACK
REPUTATION AND
PRODUCT QUALITY £6,500 P P
PACK
MEDIA RELATIONS
AND PRODUCT £6,500 P P
PROMOTION PACK
All clients will also receive the results of any background questions that are asked on the survey.Personal Finance Journalists Survey
STEP 2: STEP 3:
DO YOU WISH TO DO YOU WISH TO ADD
PURCHASE THE ADDITIONAL ANY EXCLUSIVE TAILOR-
PRESS MODULE? MADE QUESTIONS?
The press module is a more Subscribers have the opportunity
detailed section on the to add their own questions, which
functionality of the press will be reported to them on an
office, adding further depth of exclusive basis
understanding to the media These questions are typically of
relations questions included in the a more competitively sensitive
core package. nature and the findings will not be
It covers the following aspects of available to other subscribers
press relations: Please note there is limited
• Quality of the spokespeople provided space in the questionnaire for
• Pro-activity accommodating exclusive
• Quality of case studies/research material
questions. Please let us know as
• Transparency
• Speed and efficiency
soon as possible if you wish to
• Knowledge and expertise place an exclusive question(s)
• Quality of product specialist Costs range depending on the
spokespeople
• Frequency of contact with press office
structure of the question.
£1,650
£3,000 - £3,000
(EX.VAT)
(EX.VAT)
5ALL PACKAGES INCLUDE:
• Topline findings report as soon as • A debrief and presentation
fieldwork for the study ends
• The option to add one additional
• A full list of transcribed verbatim background question at no extra cost
comments on your organisation (*the results from this question will be
shared with subscribing companies so it
• A detailed analytical report with
cannot be competitively sensitive)
implications and recommendations.
Results will also be broken down by • Bespoke analysis available (eg looking at
journalists type including – national vs. specific subgroups of interest)
regional, and the areas of finance they
specialise in
• Reports also include full trend and
comparator data for your organisation,
drawn from the PFJ trends database that
covers 20 years
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KEY DATES:
CONFIRMATION LATE
OF PARTICIPATION MARCH
MID APRIL FIELDWORK
- MID MAY
TOPLINE EARLY
RESULTS JUNE
EARLY REPORT
WITH PRESENTATIONS
JULY
TO FOLLOW
7JOURNALISTS INTERVIEWED: We interview personal finance journalists from a range of outlets (including both national and regional media; consumer and trade publications; and across print, broadcast and online), as well as specialist freelancers. Shown below are some of the publications and channels that those interviewed write for:
Personal Finance Journalists Survey
To find out more about the Ipsos Personal
Financial Journalists survey – including:
NEWS
How journalists perceive Areas for improvement The effectiveness of The findings from more than
you and your competitors’ and angles for future your communications two decades of research
brand, product quality and communications and and press relations tracking perceptions of the
marketing press relations strategies UK’s top financial companies
Email guto.hunkin@ipsos.com,
https://www.ipsos.com/en-uk/key-influencer-tracking
@ipsosreputation
3 Thomas More Square, London, E1W 1YW
+44 20 3059 5000
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