MEDIA KIT DIGITAL 2019 - bei ...

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MEDIA KIT DIGITAL 2019 - bei ...
MEDIA KIT
 DIGITAL
   2019

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MEDIA KIT DIGITAL 2019 - bei ...
CONTENT
VOGUE DIGITAL                    //3
ADVERTISING FORMATS              //8
 ❖ DISPLAY ADS                   // 9
 ❖ SOCIAL MEDIA ADS              //22
 ❖ CUSTOM SOLUTIONS              //27
 ❖ CREATIVE STUDIO PRODUCTIONS   //32

SPECS                            //39
CLIENT REFERENCES                //60

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MEDIA KIT DIGITAL 2019 - bei ...
VOGUE DIGITAL

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MEDIA KIT DIGITAL 2019 - bei ...
…plays THE LEADING ROLE in the GLOBAL FASHION INDUSTRY

           …embodies a DREAM WORLD with all BEAUTIFUL THINGS OF LIFE

         …is enthusiastic with EXCLUSIVE FOOTAGE of the most important shows

 …operates as an INTERNATIONAL SCALE through impulses from all CNV countries

                                  …takes a STAND and gives a CLEAR STANCE

             …impresses with QUALITY, EXCLUSIVITY AND SUSTAINABILITY

         …sheds exciting personalities in front of SOCIALLY RELEVANT ASPECTS

                      …creates COMMITMENT AND BINDS LOYALS sustainably

…is the CULTURE OF FASHION with great VISUALITY, EXCLUSIVITY & PASSION

              Before it’s in fashion,
                 IT’S ON VOGUE.de

                                                                               4
MEDIA KIT DIGITAL 2019 - bei ...
THE DIGITAL WORLD OF VOGUE.DE

                                                                                                                                                CROSS-MEDIA
                                                                                                     WEBS ITE
                                                                                                                                                   REACH
                                                                                                    VOGUE.DE
                                                                                                                                                 1.5
                                                                                       monthly620,000 unique users*                           MILLION****
                                                                                            1.6 million visits**
                                                    320,000                                 7.0 million page
                                                         Fans                                      impressions**
                                                                                                                                    NEWS LETTER
                                                                                                                                      VOGUE
                                                   S OCIAL MEDIA
                              294,000                                        20,800
                               Followers
                                                      VOGUE.DE
                                                                              Followers                                             70,000
                                                                                                                                    subscribers***

                                                    257,000
                                                       Followers

                                                                                   Partner of Fashion, Lifestyle and Beauty Blogs

Source: *AGOF digital facts (09/18), **IVW (09/18) ***own measurement (05/2018) ****Best For Planning (2018/01).                                              5
MEDIA KIT DIGITAL 2019 - bei ...
USERS ARE…

… 72% are WOMEN.

…YOUNG & ENERGETIC
72% are 20-49 years old.

… INDIVIDUAL
56% see themselves as individualists.

… QUALITY-CONSCIOUS
82% are willing to spend money on quality.

 … WEALTHY
37% have a household net income of €3,000 or more.

… SOPHISTICATED & WELL-READ
48% of users have got A levels or a university degree.

                                                         6
MEDIA KIT DIGITAL 2019 - bei ...
THIS IS JANE WAYNE                                KERA TILL                              STILINBERLIN                                  SPRUCED
                              42,000                                      19,600                                   38,400                                      7,100
                        Is a blog for fashion lovers, for        With her stroke, Kera Till draws a    Deals not only with streetstyle, but also    Is where Marlene tells stories about
                    dreamers, young women who, above all,     fantastic world in which we would like   covers food, style, art and life in ever-     personal style, including her own,
                     want to please themselves, rather than    to participate. Constant companion in              changing Berlin                  about fashion on and off the runway,
                              the rest of the world            her search for motifs: the sketchbook                                                    about design and beauty, and
                                                                                                                                                          sometimes just about life

                                                                     SOON TO BE ANNOUNCED…

                         LENA TERLUTTER                   BLOGGER BAZAAR                THE DAILY DOSE                      AMAZED                     TEETH ARE JADE
                             387,000                          135,000                        37,000                          18,000                        58,600

Source: Instagram                                                                                                                                                                          7
MEDIA KIT DIGITAL 2019 - bei ...
ADVERTISING FORMATS

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MEDIA KIT DIGITAL 2019 - bei ...
DISPLAY ADS

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MEDIA KIT DIGITAL 2019 - bei ...
DISPLAY ADS
HIGH IMPACT FORMATS – Billboard Ad & Mobile Billboard

                    Billboard Ad
                                                        Mobile Billboard Ad

                                                                              10
DISPLAY ADS
HIGH IMPACT FORMATS – Premium Billboard Ad

                              Premium Billboard Ad

                                                     11
DISPLAY ADS
HIGH IMPACT FORMATS – Responsive Billboard Ad

                                 Billboard Ad
                ADJUSTING                       ADJUSTING

                                                            12
DISPLAY ADS
High Impact Formats – Halfpage Ad

                                    Halfpage Ad

                                                  13
DISPLAY ADS
High Impact Formats – Multi Device Takeover

              Billboard Ad

                                                         Medium
                                                         Rectangle

                                              Halfpage
                                                Ad                   Medium Rectangle

                                                                                        14
DISPLAY ADS
High Impact Formats – Mobile Gesture Ad

                                    Mobile Gesture Ad

               SWIPING                                  SWIPING

                                                                  15
DISPLAY ADS
High Impact Formats – Video InRead

                                     InRead

                                              16
DISPLAY ADS
High Impact Formats – Video Vertical Video

                                                    Vertical Video

                       Vertical Video

                                        SCROLLING

                                                                     17
DISPLAY ADS
High Impact Formats – Scroller

                                                   Interscroller

                        Miniscroller

                                       SCROLLING

                                                                   18
DISPLAY ADS
Standard Formats – Adbundle

               Superbanner

                                           Medium
                                           Rectangle

                              Skyscraper
                              Skyscraper
                                                       Medium
                                                       Rectangle

                                                                   19
DISPLAY ADS
Standard Advertising Formats – Large Mobile Banner (4:1)

                                   Large Mobile Banner (4:1)

                                                               20
DISPLAY ADS
Standard Advertising Formats – Mobile Banner (6:1)

                                      Mobile Banner

                                                      21
SOCIAL MEDIA ADS

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SOCIAL MEDIA
Facebook/Instagram Ad – Optimisation on Awareness (CPM)
Get maximum gross reach with a photo or carousel ad optimised on CPM.

                                                                                 SWIPING

                        FACEBOOK Photo Ad                INSTAGRAM Carousel Ad

                                                                                           23
SOCIAL MEDIA
Facebook/Instagram Ad – Optimisation on Video Views (CPVV)
Get maximum video views on your spot with a video ad optimised on CPVV.

            FACEBOOK Video Ad             INSTAGRAM Video Ad              INSTAGRAM Story Ad

                                                                                               24
Collection Ad
SOCIAL MEDIA                                                                                         with Canvas
Facebook/Instagram Ad – Optimisation on Traffic (CPC)                                                    only!
                                                                                                       (see next chart)

Lead traffic to your website with photo, carousel or collection ad on Facebook or Instagram.

                                                                  SWIPING

     FACEBOOK Photo Ad            INSTAGRAM Carousel Ad                                   FACEBOOK Collection Ad

                                                                                                                          25
SOCIAL MEDIA
Facebook/Instagram – Canvas (mobile landing page)
Create a prominent and user friendly landing page for mobile devices to increase engagement on your content.

   FACEBOOK Collection Ad             FACEBOOK Canvas View #1   FACEBOOK Canvas View #2    FACEBOOK Canvas View #3

                                                                                                                     26
CUSTOM SOLUTIONS

                   27
CUSTOM SOLUTIONS
Classic Advertorial (incl. Traffic Drivers Bundle)
Use the native power of a highly engaging advertorial supported by a bundle of different traffic drivers.

 TRAFFIC DRIVERS BUNDLE

                           Co-branded Adbundle

   Promoteaser                                               LINKING
                                                                TO

                           Newsletter Integration

 GUARANTEE: 500,000 AIs

                                                                                                            28
CUSTOM SOLUTIONS
Editorial Special Sponsoring (incl. Traffic Drivers Bundle)
Become an exclusive sponsor of an editorial special about a specific topic supported by a bundle of traffic drivers.

  TRAFFIC DRIVERS BUNDLE

                           Co-branded Adbundle

   Promoteaser                                               LINKING
                                                                TO

                           Newsletter Integration

 GUARANTEE: 750,000 AIs

                                                                                                                       29
VOGUE – CUSTOM SOLUTIONS
Customized Newsletter
Share your topics directly with newsletter subscribers via a Customized Newsletter, designed especially for you.

                                           60,000 RECIPIENTS
                                                                                                                   30
VOGUE – CUSTOM SOLUTIONS
Newsletter Sponsoring
Raise awareness of your brand claim among subscribers as a sponsor of the editorial newsletter.

                                                                                              Newsletter Sponsoring

                                           60,000 RECIPIENTS
                                                                                                                      31
CREATIVE STUDIO PRODUCTIONS

                              32
CREATIVE STUDIO PRODUCTIONS
      Photo S Bundle (Advertorial or Microsite incl. Still Shooting by Condé Nast)
      Get a full native integration of your products with a still shooting by CN shown in an advertorial or microsite.*

         TRAFFIC DRIVERS BUNDLE

           Promoteaser RoS

           Co-branded Adbundle RoS
                                                                                            LINKING
                                                                                               TO
           Newsletter Integration

           Social Media Ads

                                                                                                                     Advertorial / Microsite with stills of your product

         GUARANTEE: 500,000 AIs                                                                                          WATCH BEST CASES HERE

* Scope of production by CN: Still shooting at the photo studio of Condé Nast, inhouse photographer, basic props, travel expenses not included.                            33
CREATIVE STUDIO PRODUCTIONS
      Photo M Bundle (Advertorial or Microsite incl. Still Shooting by Condé Nast)
     Show your product or collection represented by a professional model within an advertorial or microsite.*

         TRAFFIC DRIVERS BUNDLE

           Promoteaser RoS

           Co-branded Adbundle RoS

           Co-branded Billboard & Mobile Billboard RoS                                   LINKING
                                                                                            TO
           Newsletter Integration

           Social Media Ads

                                                                                                                      Advertorial / Microsite with model shots

         GUARANTEE: 1,450,000 AIs                                                                                     WATCH BEST CASES HERE

* Scope of production by CN: Model shooting at an external photo studio, development model, travel expenses not included.                                        34
CREATIVE STUDIO PRODUCTIONS
      Photo L Bundle (Advertorial or Microsite incl. Shooting at Special Location by Condé Nast)
     Get a real high end production with a special location and a successful image model shot by CN.*

         TRAFFIC DRIVERS BUNDLE

           Promoteaser RoS

           Co-branded Adbundle RoS

           Co-branded Billboard & Mobile Billboard RoS                                     LINKING
                                                                                              TO
           Newsletter Integration

           Social Media Ads

                                                                                                               Advertorial / Microsite with model shots at a special location

         GUARANTEE: 2,800,000 AIs                                                                                        WATCH BEST CASES HERE

* Scope of production by CN: Model shooting at an external photo studio or location up to your choice, image model, travel expenses not included.                               35
CREATIVE STUDIO PRODUCTIONS
      Video S Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)
      Use the power of video with an own video production by CN as part of an advertorial or microsite.*

         TRAFFIC DRIVERS BUNDLE

            Promoteaser RoS

            Co-branded Adbundle RoS

            Co-branded Billboard & Mobile Billboard RoS

            Newsletter Integration                                                              LINKING
                                                                                                   TO

            Social Media Ads

            Social Video Ads & Youtube TrueViews

            Youtube Channel Co-branded Header
                                                                                                                              Advertorial / Microsite with video content

          GUARANTEE: 750,000 AI’s 50,000 Views                                                                                 WATCH BEST CASES HERE

* Scope of production by CN: Basic video, 1 full version, 1 short version, single setting, one day of shooting, basic props, tr avel expenses not included.                36
CREATIVE STUDIO PRODUCTIONS
      Video M Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)
      Get multiple settings for your video production by CN to show the variety of your brand in an advertorial or microsite.*

         TRAFFIC DRIVERS BUNDLE

            Promoteaser RoS

            Co-branded Adbundle RoS

            Co-branded Billboard & Mobile Billboard RoS

            Newsletter Integration                                                             LINKING
                                                                                                  TO

            Social Media Ads

            Social Video Ads & Youtube TrueViews

            Youtube Channel Co-branded Header
                                                                                                                             Advertorial / Microsite with video content

          GUARANTEE: 1,450,000 AIs 100,000 Views                                                                              WATCH BEST CASES HERE

* Scope of production by CN: Premium video, 1 full version, 1 short version, multiple settings, one day of shooting, location s couting or set styling, travel expenses not included.   37
CREATIVE STUDIO PRODUCTIONS
      Video Series Bundle (Advertorial or Microsite incl. Video Production & Shooting by CN)
      Get a 360° communication with a video series for digital and an additional photo shooting for print.*

         TRAFFIC DRIVERS BUNDLE                                                                                                                                                  1/1
                                                                                                                                                                                 Page

           Promoteaser RoS

           Co-branded Adbundle RoS

           Co-branded Billboard & Mobile Billboard RoS

           Newsletter Integration                                                              LINKING
                                                                                                  TO

           Social Media Ads

           Social Video Ads & Youtube TrueViews

           Youtube Channel Co-branded Header
                                                                                                                            Advertorial / Microsite with video content

        GUARANTEE: 2,800,000 AIs/200,000 VideoViews                                                                          WATCH BEST CASES HERE

* Scope of production by CN: Premium video, 3 full versions, 3 short versions, special location, three days of shooting, locati on scouting & set styling, travel expenses not included. 38
SPECS

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DISPLAY ADS
High Impact Formats – Billboard Ad & Mobile Billboard Ad

BILLBOARD AD                                                  MOBILE BILLBOARD AD
Standard size                  1000x250 px or 970x250 px      Standard size                  320x160 px*

File size                      Max. 200kb
                                                              File size                      Max. 200kb
Fallback                       Required                       Physical delivery              jpg/gif
Physical delivery              jpg/gif/HTML5*                 Delivery 3rd party tag*        jpg/gif/HTML5**
Delivery 3rd party tag         jpg/gif/HTML5*                 Tracking                       View pixel, ClickCommand
3rd party tag streaming        • Only 3rd party tag
                               • Polite loading max. 2MB      Landing page                   mobile enabled, no Flash
                               • Sound and repetitions must   *Image files can be provided in a bigger size for retina
                                 be initiated by user         displays (640x320px). All forms of HTML5 Ads must adjust
                                 (OnClick)                    itself responsively to the container or have a fixed size of
                                                              320x160px. Creatives provided with a thidr party tag need to
*For HTML5 specifications see page 57
                                                              have standard size 320x160px in all cases.

                                                              **For HTML5 specifications see page 57

                                                                                                                             40
DISPLAY ADS
High Impact Formats – Premium Billboard Ad

PREMIUM BILLBOARD AD
Standard size                  1000x400 px

File size                      Max. 200kb
Fallback                       Required
Physical delivery              jpg/gif/HTML5*
Delivery 3rd party tag         jpg/gif/HTML5*
3rd party tag streaming        • Only 3rd party tag
                               • Polite loading max. 2MB
                               • Sound and repetitions must
                                 be initiated by user
                                 (OnClick)
*For HTML5 specifications see page 57

                                                              41
DISPLAY ADS
High Impact Formats – Responsive Billboard Ad

RESPONSIVE BILLBOARD AD
Standard size                    Dynamicx250 px

Production via Condé Nast

Required Material                Images, video (high res.), logos,
                                 CI, similar campaign layouts
Fallback                         Required
Alternative                      Delivery as 3rd Party Tag via
                                 Celtra
3rd party tag streaming          • Only 3rd party tag
                                 • Polite loading max. 2MB
                                 • Sound and repetitions must be
                                   initiated by user (OnClick)

*For HTML5 specifications see page 57

                                                                     42
DISPLAY ADS
High Impact Formats – Halfpage Ad

HALFPAGE AD
Standard size                  300x600 px

File size                      Max. 200kb
Fallback                       Required
Physical delivery              jpg/gif/HTML5*
Delivery 3rd party tag         jpg/gif/HTML5*
3rd party tag streaming        • Only 3rd party tag
                               • Polite loading max. 2MB
                               • Sound and repetitions must
                                 be initiated by user
                                 (OnClick)
*For HTML5 specifications see page 57

                                                              43
DISPLAY ADS
High Impact Formats – Multi Device Takeover

BILLBOARD AD, HALFPAGE AD, MRT
Standard size                    •      1000x250 px or 970x250 px
                                 •      300x600 px
                                 •      300x250 px
File size                        Max. 200kb per format
Fallback                         Required
Physical delivery                jpg/gif/HTML5*
Delivery 3rd party tag           jpg/gif/HTML5*
3rd party tag streaming          • Only 3rd party tag
                                 • Polite loading max. 2MB
                                 • Sound and repetitions must be
                                   initiated by user (OnClick)

*For HTML5 specifications see page 57

                                                                    44
DISPLAY ADS
High Impact Formats – Mobile Gesture Ad

MOBILE GESTURE AD
Standard size                        320x160 px

• Delivery of min. 3-5 pictures (size see above)
• Picture order has to be marked clearly
• Use a call to action that animates the users to swipe within the ad
File size                            Max. 200kb per creative
Physical delivery                    jpg/gif
Tracking                             View pixel, ClickCommand
Landing page                         mobile enabled, no Flash

                                                                        45
DISPLAY ADS
High Impact Formats – Video InRead & Vertical Video

VIDEO INREAD                                                                   VERTICAL VIDEO
Standard size                           Max. 1920x1080 px, min. 640x360 px     Required Material     pictures, videos (high
                                        (720 px recommended)                                         res.), logos, CI, p.r.n.
                                                                                                     campaign layouts.
Aspect ratio                            16:9 (4:3 not supported)
                                                                                                     Video has to be shot
File size                               Desktop: Max. 20MB                                           vertically.
                                        Mobile: Max. 5MB                       Production via Condé Nast
Length                                  10-30 sec.                             Alternative           Delivery as 3rd Party
Physical delivery                       All video formats (mov, fla, mpeg,                           Tag via Celtra
                                        mp4, etc.)
Codec                                   All video codecs except ProRes 4444,
                                        HDV 720p60, Go2 Meeting 3&4, ER
                                        AAC LD, REDCODE
Sound                                   On
URL redirect (click command) + Trackers (optional) OR VAST redirect (max.
5MB, if hosted by agency server)

*For HTML5 specifications see page 57

                                                                                                                                46
DISPLAY ADS
High Impact Formats – Scroller & Mini-Scroller

SCROLLER                                                                 MINI-SCROLLER
Production via Condé Nast                                                Production via Condé Nast

Required Material                  Images, videos (high res.),           Required Material                  Images, videos (high res.),
                                   logos, CI, campaign layouts                                              logos, CI, campaign layouts

Alternative                        Delivery as 3rd Party Tag via         Alternative                        Delivery as 3rd Party Tag via
                                   Celtra                                                                   Celtra

Link to technical specifications   https://www.celtra.com/insights/ad-   Link to technical specifications   https://www.celtra.com/insights/ad-
                                   gallery/?format=355&industry=375                                         gallery/?format=355&industry=375

                                                                                                                                                  47
DISPLAY ADS
Standard Formats – Adbundle

SUPERBANNER, SKYSCRAPER, MRT
Standard size                    •      728x90 px or 1000x90 px
                                 •      160x600 px or 120x600 px or
                                        200x600 px
                                 •      300x250 px
File size                        Max. 200kb per format
Fallback                         Required
Physical delivery                jpg/gif/HTML5*
Delivery 3rd party tag           jpg/gif/HTML5*
3rd party tag streaming          • Only 3rd party tag
                                 • Polite loading max. 2MB
                                 • Sound and repetitions must be
                                   initiated by user (OnClick)

*For HTML5 specifications see page 57

                                                                      48
DISPLAY ADS
Standard Formats – Mobile Banner (6:1)

MOBILE BANNER
Standard size                    320x50 px or 300x50 px

File size                        Max. 200kb per format
Fallback                         Required
Physical delivery                jpg/gif/HTML5*
Delivery 3rd party tag           jpg/gif/HTML5*
3rd party tag streaming          • Only 3rd party tag
                                 • Polite loading max. 2MB
                                 • Sound and repetitions must be
                                   initiated by user (OnClick)

*For HTML5 specifications see page 57

                                                                   49
DISPLAY ADS
Standard Formats – Large Mobile Banner (4:1)

LARGE MOBILE BANNER
Standard size                    320x100 px or 300x100 px

File size                        Max. 200kb per format
Fallback                         Required
Physical delivery                jpg/gif/HTML5*
Delivery 3rd party tag           jpg/gif/HTML5*
3rd party tag streaming          • Only 3rd party tag
                                 • Polite loading max. 2MB
                                 • Sound and repetitions must be
                                   initiated by user (OnClick)

*For HTML5 specifications see page 57

                                                                   50
SOCIAL MEDIA ADS
Facebook / Instagram Ads – Photo Ad, Carousel Ad, Video Ad, Canvas

PHOTO AD                                      CAROUSEL AD                                    VIDEO AD
Platform       Newsfeed or Stories            Platform       Newsfeed or Stories             Platform       Newsfeed or Stories

Sender         GLAMOUR and client             Sender         GLAMOUR and client              Sender         GLAMOUR and client
Required       Input on topic, images, text   Required       Input on topic, images          Required       Input on topic, images,
material                                      material       (max. 10 tiles), text           material       video (Insta Feed: max. 60
                                              Delivery       5 workdays                                     sec. / Insta Stories: max. 15
Delivery       5 workdays
deadline                                      deadline                                                      sec.)
before start                                  before start                                   Delivery       5 workdays
                                                                                             deadline
                                              CANVAS                                         before start
                                              Platform       Newsfeed or Stories

                                              Sender         GLAMOUR and client
                                              Required       Input on topic, images,
                                              material       text, videos, product details
                                              Delivery       5 workdays
                                              deadline
                                              before start
                                                                                                                                            51
SOCIAL MEDIA ADS
Additional Guidelines
• Examples for ad formats and technical specifications: https://www.facebook.com/business/ads-guide
• Ad means that the posts will appear only on the public newsfeed, not on the fanpages. This ensures that the post can
  be optimised to deliver the best results based on the campaign goal.
• The advantage of this is that the promoted brand stays in a contained environment that does not conflict with other
  advertisers or editorial content.
• It is also required that Condé Nast brands (VOGUE, GQ, GLAMOUR, AD, WIRED) tag the client’s fanpage using
  the Branded Content Tag (Handshake).
•   Branded Content Tag:
 With sponsored posts (both on Facebook and Instagram) Condé Nast must always specify the cooperation partner
 The cooperation partner must have an official Facebook page
 Each Condé Nast title must be approved once by the cooperation partner as a Branded Content Partner
 The tagging approval must be given by the cooperation partner on its own fansite under “Branded Content”:
  https://www.facebook.com/business/help/212566145960789?helpref=page_content

                                                                                                                         52
SOCIAL MEDIA ADS
Additional Guidelines
IMAGES:
•   High-quality, contrasting images
•   Visual language that fits the Condé Nast brand
•   Consistency between image and text (message)
•   No text on pictures: will be “punished” or not released at all by the Facebook algorithm
•   Ideally, test at least two to three different image motifs

TEXT:
•   Optimum text length – up to 60 characters. Text that is too long is distracting and can have a negative effect on the
    reach
•   No advertising texts – a “native” message that matches the brand tone contributes to better credibility and more
    interaction
•   Clear user targeting and focus on one message per ad
•   Moderate emoji use
•   Hashtags have no positive impact on performance on Facebook. On Instagram, a few meaningful hashtags ensure
    better performance
•   Call for interaction (e.g. asking questions, competitions/prize draws) leads to a better engagement rate and a
    greater organic reach

                                                                                                                            53
CUSTOM SOLUTIONS
Classic Advertorial (incl. Traffic Drivers Bundle)

 CLASSIC ADVERTORIAL
 Required material for advertorial   Input on topic, text samples,
                                     images, videos, target links,
                                     ornaments and logos as video
                                     graphics, image credits
 Required material for traffic       Images, text
 drivers
 Format type                         jpg, TIFF, BMP, PNG
 Delivery deadline before start      15 workdays

 Creation of proposal                5 workdays

 Tracking                            ClickCommand

                                                                     54
CUSTOM SOLUTIONS
Editorial Special Sponsoring (incl. Traffic Drivers Bundle)

 EDITORIAL SPECIAL SPONSORING
 Required ads for special                Billboard Ad: 1000x250 px or
                                         970x250 px or 850x250 px or
                                         800x250 px
                                         & Mobile Billboard Ad: 320x160 px
                                         (see specifications Billboard Ad &
                                         Mobile Billboard Ad)
 Required material for traffic drivers   Images, text
 Format type                             jpg, TIFF, BMP, PNG
 Delivery deadline before start          25 workdays

 Creation of proposal                    5 workdays

                                                                              55
CUSTOM SOLUTIONS
Customized Newsletter & Newsletter Sponsoring

 CUSTOMIZED NEWSLETTER                                                 NEWSLETTER SPONSORING
 Required material for            Input on topic, text samples,        Required material for            Input on topic, text, images
 advertorial                      subject line, target links, single   advertorial
                                  motifs in design of the specific
                                                                       Standard Size                    600x200 px
                                  site/medium, ornaments and
                                  logos as video graphics, image       File Size                        Max. 80kb
                                  credits
 Format type                      jpg, TIFF, BMP, PNG                  Delivery                         Physical
 Delivery deadline before start   15 workdays
                                                                       Tracking                         Clickcommand
 Creation of proposal             3 workdays

 If providing a ready-for-        max. size 500kb, Width 680           Delivery deadline before start   5 workdays
 delivery                         px, Height (var.) optional:
 html newsletter                  1,500 px, Resolution 150 dpi         Creation of proposal             1 workday

 Tracking                         Clickcommand

                                                                                                                                       56
Technical specs/HTML 5 Advertising material

HTML File                   The executing HTML5 advertising material should be run within one single .html file.
                            None of the delivered .html files should be named index.html.

File hierarchy and folder   The layer and folder structure should contain a maximu m of one layer (scripts, images).

structure
File number und code        In order to minimise server requests, the number of individual elements should be kept as low as possible.

compression
Animation                   Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or JavaScript animat ions
                            should be selected with regards to the CPU and GPU utilisation.

Browser compatibility and   Since not all desired features or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of
                            support by browsers that lead to non-representable advertisements. The advertisement materials are to be tested on all browsers by the
Fallback                    agency. Condé Nast reserves the right to exclude specific browser versions from delivery of advertising material.

Frameworks, Libraries and   HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the
                            website. Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included. When global JavaScript variables are used, they
Namespaces                  should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs as well a s ID,
                            Class and Type selectors in CSS have to be clearly selected.

Guidelines                  Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link:

Delivery                    The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all
                            elements of the advertising material, excluding external added Libraries or Fonts. The ZipArchive must be a .html document (not
                            index.html) and all included scripts and elements have to be linked relatively. In case of external hosting, absolute links must be use d.
                            Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file numb er must be
                            adhered to.

                                                                                                                                                                          57
Technical Specs/Advertising formats with sound (Polite Banner)

•   Promotional tools with initial sounds are not permitted.
•   Exceptions are streaming promotional tools, which initially are adjusted to mute mode and activated in the case of
    a click on the speaker pictogram. The maximum duration is 30 seconds. We recommend a highly visible audio bar
    with the commands “Volume”, “Start” and “Stop”. Sound should not be initiated through MouseOver.
Custom Solutions
•   In the case of advertisements that do not comply with our specifications, please submit a special request to our
    account team. We would be happy to plan your campaign individually and discuss with you what can be realised.

                                                                                                                         58
Contact and deadlines for material delivery

The delivery and booking deadlines are as follows:   The delivery and booking deadlines for Creative Studio
5 working days for:                                  Productions bundles have to be coordinated individually
  • Display Ads                                      with the Condé Nast Creative Studio Team. Please find
                                                     contact details below.
  • Video Ads
  • Social Media Ads
                                                     Please submit display and video ad material via email to:
  • Newsletter Sponsoring
                                                     condenast.campaigning@adtechfactory.com
15 working days for:
                                                     Please submit Custom Solution and Social material via
  • Classic Advertorial                              email to:
  • Customized Newsletter
                                                     creativestudio@condenast.de
25 working days for:                                 including the following information:
  • Editorial Special Sponsoring                       • Client name and point of contact
                                                       • Period
                                                       • Placement
                                                       • Promotional tools
                                                       • Target URL

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CLIENT REFERENCES

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CLIENT REFERENCES
Selection
• Adidas         • Gabor                • Pro 7
• Audi           • Huawai               • Replay
• BMW            • Lancome              • Schumacher
• Burberry       • L’oreal              • Sephora
• Cartier        • Mango                • Talbot Runhof
• Calvin Klein   • MCM                  • The Outnet
• Celine         • McArthurGlen         • Tommy Hilfiger
• Chanel         • Moet Hennessy        • YSL
• Clarins        • Net-a-porter         • Zalando
• Dior           • Patrizia Pepe
• Escada         • Peek & Cloppenburg
• Fendi          • Pepe Jeans

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