WHITEPAPER Summer /// 2020 Trading platform for secured tokens, offering and tokenization - Swaddly
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
WHITEPAPER Summer /// 2020 Trading platform for secured tokens, offering and tokenization
EXECUTIVE SUMMARYY 4 Owners & Founders 4 What is Swaddly? 4 Our mission - Accelerating Capital Markets 4 Benefits of secured tokens 5 What to tokenize? 5 Main purpose of the platform 5 Easy access and secondary trading 6 Full coverage of crypto services - A complete financial ecosystem 6 You´re invited! 6 WHY INVEST IN THE SWADDLY COIN? 7 Dividends from the platform 7 Swaddly Loyalty Program 7 The beauty of it 7 PRE-SALE TRANSACTION AUGUST 2020 8 Brief information about pre-sale 8 Terms & Conditions Pre-sale 9 STAKEHOLDERS AND SERVICES SUPPORTED 10 For issuing companies 10 For investors and asset managers 10 For stakeholders in the platform (Swaddly Tokens or common shares) 10 OVERVIEW OF SYSTEM FLOW AND FUNCTIONS 11 Become a member (Investor/Individual) 11 Become a member (Institutional i.ex asset managers and investment 11 companies) 11 Deposit funds to platform/wallet 11 Withdrawals from wallet 12 Wallet functionality 12 Token Account functionality 13 TRADING PLATFORM FUNCTIONALITY 13 Overview 13 System checks 13 Trading units and correspondence with common stock 13 Other information on trading platform 14 System notifications 14 Fees and costs 14 Commissions scheme 14
SERVICES FOR TOKEN ISSUERS (COMPANIES AND FOUNDATIONS) 15 Overview 15 STO Process 15 Using Swaddly as an Issuer 16 Pledging shares and breach of contract 16 Revenue sharing program 17 SWADDLY CARD 18 Crypto, FIAT, contactless and global - Swaddly Card got it all! 18 SWADDLY REVENUE STREAMS 19 Commissions from trading platform 19 Dormant account fee 19 Monthly fees for issuers 19 Consultancy fees 20 Revenues from Swaddly Card 20 SWADDLY MOBILE APPLICATION 21 Connected anywhere, anytime 21 SWADDLY LOYALTY PROGRAM 22 How to get Swaddly Tokens 22 Preliminary Loyalty Program Levels & Benefits 22 Bronze level 22 Silver level 22 Gold level 23 Platinum level 22 SWADDLY FUND 23 Functions of the Swaddly Fund 23 THE TEAM 24 COMPANY STRUCTURE, LICENSES AND LEGISLATION 25 Company structure 25 Licenses 25 Legislation 25 THE COMPETITION 27 Benchmarking 27 Tokeny Solutions 27 DigiShares 27 Blocktrade 27 Summary of benchmarking 27
GENERAL TIMELINE 28 July 2020 28 August 2020 28 November 2020 28 March 2021 28 April 2021 28 June 2021 28 October 2021 28 December 2021 28 DISCLAIMERS 29 RISK STATEMENTS 30 General 30 Regulation 30 Participation 30 Product and technology 31 Coin transactions and value 31 Cybercrime and Social Engineering 31
EXECUTIVE SUMMARY
Executive
Summary
Owners & Founders At the end, we aim to integrate all companies,
employees, and business assets into a unified
Swaddly are a highly competent fintech platform blockchain ecosystem, which will make business
developed under Increasor Tech Invest AB truly efficient, transparent, and reliable.
(publ) with headquarters in Stockholm, Sweden. It's
the first of its kind with fully integrated Our mission - Accelerating Capital Markets
functionality.
The team behind Swaddly has been in the system Today, the capital markets are supported by many
development business for a very long time, fragmented and hidden networks with hardly
preferably within fintech and legaltech. any interoperability between them. This leads to an
industry that is analogous and filled with
What is Swaddly? slow, erroneous and costly processes.
We’ve built a platform to buy and sell shares, as Many other industries such as retail, film and music
tokens. Swaddly is a platform for the future of have been digitized and consumers have
funding that empowers the new equity blockchain. direct access to these services around the clock
While existing solutions offer to solve just and 365 days a year. The same cannot be said
one problem at a time, our team is up to build a for the capital markets. Through tokenization, we
secure, useful, & easy-to-use product based on provide market participants with secure and
private blockchain. It will include easy reliable interfaces to enable digitization of financial
cryptocurrency payments integration, and even a assets such as equities, loans, bonds, mutual funds
digital arbitration system. and other securities.
04
EXECUTIVE SUMMARY
Benefits of secured tokens simplifies and streamlines the process of issuing,
selling and managing capital during its life cycle.
Swaddly allows companies operating in private Equity, funds, debt and real estate can all benefit
markets to benefit from the use of blockchain from tokenization. Mid-cap companies, investment
technology. We enable our customers to increase banks, asset managers, funds and stock exchanges
the efficiency of their operations, enforce global from all over the world are already beginning to
compliance obligations, enable automation and switch to blockchain-based financial assets.
ultimately gain a competitive advantage.
We are the only platform to deliver an institutional Any type of financial asset can be tokenized, and
class and a modular P2P- platform that allows the traded at Swaddly Trading Platform.
issuance, transfer and management of tradable
digital assets / collateral tokens, such as tokenized Main purpose of the platform
loans, structured banknotes, equity and funds. Our
solutions allow our customers to interact safely with The main purpose of the platform is to decentralize
blockchain without the need for any technical shareholdings with tokenization of stocks. Tokens
experience. sold to investors on the platform are secured with
equivalent value of shares held in escrow accounts
What to tokenize? managed by a third party. All transactions on the
platform are supported by blockchain technology
Companies can now access a global investor to for secure transactions. Currencies used on the
finance their growth. The blockchain infrastructure platform are Bitcoin (BTC) and Euro (EUR).
05
EXECUTIVE SUMMARY Easy access and secondary trading Through Swaddly, companies on emerging markets can execute new issuances of their tokenized shares with very short lead time and investors can take part of the offer just by having an account on the platform. Tokens issued on the Swaddly platform are open for secondary market trading every second of the year. Full coverage of crypto services - A complete financial ecosystem The edge of Swaddly in comparison with the competition is definitely the full coverage of services for both issuers and investors, creating a complete financial ecosystem. The combination to simplify fundraising by tokenization of assets like shares or mortgages, together with an investor easy access to participate in exciting ventures. With easy access to create own liquidity on trading as well as easy access to the created liquidity by card with connected e-wallet with multi-currency functionality. We know that this combination is the success factor. You´re invited! If you are reading this Whitepaper presentation, that 's meaning that you are invited to this exciting journey. Being a part of the tokenization revolution is a thrilling thought and this is a chance to be just that. Pre-sales of the Swaddly Token starting 3th of August, be sure to be on the notification e-mail list as pre-sales are limited. The Swaddly team welcomes you onboard! 06
WHY INVEST IN THE SWADDLY COIN?
Why invest in the
Swaddly Coin?
To be a holder of Swaddly Coin is the only way to take part of this
amazing venture. Besides, the holding of the Swaddly Coin gives the
holder extraordinary benefits.
Dividends from the platform Swaddly Loyalty Program
All revenue streams from the Swaddly Platform The Swaddly Loyalty Program is divided into four
generate dividends which are paid out to the users levels depending on the number of Swaddly Tokens
wallet on a monthly basis and in accordance with held at the end of each month. The highest level
the holding of the total tokens in circulation benefits from no fees at all on the platform or card
(Maximum 25,000,000 tokens). activities. Please read more under this section.
This means that holders of the Swaddly Token will get The beauty of it
cash/crypto dividends on a monthly basis and as the
total supply of Swaddly Tokens are limited, benefit The beauty of the Swaddly Token is that it's a liquid
from the growth of Swaddly. asset all the time as it is tradeable on the Swaddly
platform. Investors can at any time sell their Tokens
When transactions and revenue streams grow, the and withdraw to their Swaddly Card or to a
value of the Swaddly Token will go up consequently. pre-registered wallet outside the system.
07PRE-SALE TRANSACTION AUGUST 2020
Pre-Sale transaction
August 2020
Brief information about pre-sale
01 The pre-sale of Swaddly Tokens will take place
between 1 August - 31 August 2020.
Token allocation after fully
sold pre-sale is:
02 The pre-sale is to seed finance the development
of Swaddly financial platform.
03 The Swaddly Tokens are sold at €0,50 per token
with a 30 % bonus as incitement for the early
stage investment. 74 % Increasor
Tech Invest AB (publ)
04 Total supply is 25,000,000 Tokens which of
6,500,000 are offered at pre-sales.
20 % Pre-sale
05 20 % (1,600,000 shares A-series) of Increasor Tech
Invest AB (publ) common stock are pledged at
third party as security for the sold Swaddly 6 % Bonus for early investment
Tokens. The security values are higher than the
sold tokens in pre-sale.
Swaddly Tokens for financing the
development of Swaddly financial platform
will be supported from the Increasor Tech
Invest depot.
Investors get a certification of their Swaddly
Tokens in accordance with terms of sale.
08PRE-SALE TRANSACTION AUGUST 2020
Terms & Conditions Pre-sale
Subscription Period 1/8-31/8 2020
Asset Type Secured Utility Token - ERC20
Contract Address 0x16444cD77015f5890D269E1249920eC6d307c69B
Price per Swaddly Token $0,30
Tokens for sale 16,000,000 SWAD including 30 % bonus
Minimum investment 100 SWAD
Upper limit 1,000,000 SWAD
Accepted payment currencies ETH
Accepted payment methods Bank Transfer, Card, ETC
Total Supply after Hard Cap 50,000,000 SWAD
Security for issuance 1,6 M shares in Increasor Tech Invest AB (publ)
09STAKEHOLDERS AND SERVICES SUPPORTED
Stakeholders and
services supported
For issuing companies
01 Issue tokens/perform STO:s with short lead times
02 Have the token listed for live secondary trading
03 IR-services included
04 Market Making services included
05 Access to a huge investor base
For investors and asset managers
01 Free trading account with 24h support and
market opening hours
02 Benefits from loyalty programs
03 The Swaddly Credit Card is connected to a
trading account with a wallet in BTC, EUR and USD
For stakeholders in the platform (Swaddly Tokens or
common shares)
01 Take part of all revenues from the platform
through dividends
02 Holders of Swaddly Tokens gets extra benefits
like lower commissions and free services
10OVERVIEW OF SYSTEM FLOW AND FUNCTIONS
Overview of system
flow and functions
Become a member (Investor/Individual) can be made with a 3rd party supplier to exchange
from FIAT to BTC. In the user wallet there is a button
01 Simply register at the platform site called “Deposit”, when clicking that button the
account holder gets information about how to
02 New members of the platform will be asked to
submit proof of identification such as passport deposit BTC to the wallet.
and proof of address Automatic system check of deposit limits. When
deposits are registered in the wallet, a confirmation
03 New members are obliged to accept the terms email is sent to the account holder and a notice is
of service
sent to the mobile app.
04 When documentation is approved as KYC (know
your customer) from the platform, credentials Withdrawals from wallet
will be sent out to members.
Withdrawals can only be executed in BTC to an
Become a member (Institutional i.ex asset
external wallet or as a transaction in any currency
managers and investment companies)
supplied by the Swaddly Card. In the wallet there is a
01 Same process as for individuals but with more button called “Withdraw”, when clicking that button
requirements of documentation, i.ex tax the user only needs to enter the amount to
documentation, registered address, auditor etc.
withdraw.
Automatic system check of wallet balance and
Deposit funds to platform/wallet automatic payout to the pre-registered external
wallet address (see information about pre-
The platform accepts only BTC as deposits. If an registered wallet address functionality under the
investor wants to deposit with FIAT currencies, that wallet section).
11OVERVIEW OF SYSTEM FLOW AND FUNCTIONS
Wallet functionality
With the trading account, a digital wallet is opened for the
user. The wallet handles only BTC and all transactions as
deposits, withdrawals and settlements from trading, goes
through the wallet. The wallet also provides a transaction
log stating all transactions for the balance.
Token Account functionality
The Token Account is to show all token holdings and
balances for the investor. This section of the investors
dashboard showing the following parameters for each
sort of tokens held:
01 Amount of tokens held including short name.
02 Current value of tokens accordingly to last trade
on the marketplace
03 Average purchase price
04 Financial performance in total including graphs
for selected time period
05 Latest transaction price for token
06 Offer/Bid for token
07 News and press releases from token issuers. (optional
if the user shall have news from only held tokens or all)
12TRADING PLATFORM FUNCTIONALITY
Trading Platform
Functionality
Overview
The Swaddly trading platform works as a traditional Other information on trading
stock broking platform. Traders put up a bid (buy) or platform
an offer (sell) for a specific token and the system
matches the trades. Trading order can be set to be
On the trading platform the following
open in a period of time or until it matches. Default
information can be found regarding
mode is unlimited time.
each traded token.
All trading is set in EUR currency and corresponds
with traders BTC-account in the wallet. Due to the 01 Listing value
fact that BTC rates are much higher than i.e. EUR the
bids and offers will be shortened in decimals. 02 Number of Tokens on the market
(free float)
System checks 03 Company information
Before a bid can be made, the system checks that 04 Last 25 trades
sufficient funds are available in the BTC wallet. When
05 Financial performance including
an order is active the corresponding BTC amount will
graphs and dynamic time frame
be reserved and released as soon as the order is
cancelled or executed. The same thing goes for an
06 News and press releases for the
offer, the tokens are pledged until order is cancelled
listed company
or executed.
07 Connected chat group to the
token for discussions
Trading units and correspondence with common
stock
08 General chat groups
Correspondence with common stock shall be 1/1 at all
times. Trading units are 1 token.
13TRADING PLATFORM FUNCTIONALITY
System notifications
The platform notifies the user in three ways
Fees and costs
which are selectable by the user.
01 Direct message (Swaddly App)
The trading account and app are free
02 Email notification to use. The only cost for traders on the
platform is commissions for settled
03 Text message (Registered mobile number) trades. Both buyer and seller pays
commission to Swaddly.
The commissions are deducted from
the wallet (BTC) in real-time together
Notifications that are actual to send.
with settlement. There are no other fees
01 Settled trade for the user of the trading platform.
02 New news or announcements from
platform or followed company tokens
03 New issuances of Tokens
04 Large fluctuations of Token prices
05 Insufficient funds for trade
06 Outdated trade
Commissions scheme
The same commission applies for buyer and seller accordingly with the below.
Settlement size Commission Maximum per order
€1 - €100 €3 €12
€101 - €1,000 2% N/A
€1,001 - €10,000 1% N/A
€10,001 and above 0,5 % N/A
Fees can be adjusted due to the loyalty program. Please read the section “Loyalty Program”.
14SERVICES FOR TOKEN ISSUERS
(COMPANIES AND FOUNDATIONS)
Services for
Token Issuers
(Companies and Foundations)
Overview 03 The application form is a web based
application and questions and documentation
Swaddly platform offers companies and foundations that needs to be submitted to the application
to tokenize parts of its securities such as shares. The are as follows:
product will be an initial STO (Security Token Offer).
The conversion between shares and tokens will a) Company registered name
always be 1/1. b) Certificate of incorporation
c) Certificate from tax authorities in the
Shares used as collateral and security are held by a jurisdiction
third party law firm as pledged security for d) Proof of address
token holders. e) ID copies of directors and beneficial owners
f) Number of shares issued
g) Number of shares to be tokenized
STO Process h) Shareholders register
i) Valuation
Swaddly have a disruptive view of listing a company
j) Issuing price per share/token
asset as tokens and make it available for
k) Sales documentation such as investment
public trading.
memorandum, pitch documentation etc.
l) Choice of marketing package (can be read in
The process for issuing companies or foundations
detail under the section Issuer Fees)
to be an issuer are as follows.
m) Certification of that all information submitted
01 Create an issuer account on the website. The are correct
system is streamlined to just gather basic
information on applying clients. The account 04 Once the complete form are submitted and the
is free of charge. compliance department of Swaddly has
reviewed and approved the documentation,
02 When receiving an application for tokenization first invoice to the issuer are sent out.
of securities, the system sends out a full
application form to the applicants email 05 When first invoice are paid the Issuer account
address. are open and ready to use.
15SERVICES FOR TOKEN ISSUERS
(COMPANIES AND FOUNDATIONS)
Using Swaddly as an Issuer Pledging shares and breach of contract
In order to get assets as shares tokenized, listed Shares are pledged in the issuing company. The
and sold on the Swaddly platform the issuer needs pledged shares are registered at a third party
to submit basic information regarding the assets with Swaddly as first charge of the security. Swaddly
and planned fund raising activities. has the right to control the pledged shares
The following information is required to start the in case of company failure. This is to protect
STO (secured token offer). investors from loss in case of the issuers failure.
The pledged shares are also a security for Swaddly
a) Business description - A documentation to to cover costs in case of a failure or breach
describe the issuing entity. There are no fixed of contract on the issuers behalf.
requirements of the design or content. The better
and attractive information the larger possibility
to engage huge interest from the investor base.
Issuers failure with fees or other leading to a
Information should contain a guarantee from
breach of contract. If the issuer fails to pay fees
directors of the issuer that information is correct.
to Swaddly in accordance with the contract
b) Period of issuance
there are a scale of enforcement activities.
c) Number of tokens in the offer, conversion 1/1
of the common stock.
DUE DATE +1 DAY: Reminder 1 - No action
d) Subscription price. Nominated in Euro.
e) Share pledge documentation
DUE DATE +14 DAYS: Reminder 2 - Late payment
(Provided by Swaddly)
fee of 5 % of the outstanding
amount.
DUE DATE +30 DAYS: Reminder 3 - Late payment
fee of 10 % of the outstanding
amount including late
payment fee for reminder 2
DUE DATE +45 DAYS: Change of control of pledged
shares - Swaddly has the
right to access the pledged
shares.
DUE DATE +60 DAYS: Breach of contract - Swaddly
takes any measurements
needed to protect the investors
and itself.
16SERVICES FOR TOKEN ISSUERS (COMPANIES AND FOUNDATIONS) Revenue sharing program As an incentive for the issuer to bring their current investors onboard and to keep a liquid asset in the trading platform, Swaddly has a very competitive revenue sharing program. On any transaction with the asset, Swaddly takes a commission as a broker fee. Swaddly gives back 25 % of that fee to the issuer. The revenue sharing income will be deducted from the monthly fee before invoicing and stated on the invoice documentation. The more activity the issuer shows on the platform and the more investors they take onboard, the more revenue they will get from revenue sharing. There are no limits for the revenue sharing, meaning that a high traded asset can totally erase the monthly fee and give a positive cash flow to the issuer. 17
SWADDLY CARD
Swaddly Card
Crypto, FIAT, contactless and global -
Swaddly Card got it all!
Swaddly provides a card which is connected to the
e-wallet in the platform.
With the Swaddly Card, holders can transfer funds to
the wallet and the card can be used for payments in
billions of stores worldwide, in-store and online.
The cards are connected to VISA and have
contactless utilities.
With a very classy look, seamless functionality and
possibility to add a number of FIAT-currencies and
cryptocurrencies, this is your all-in-one-card.
There is a monthly fee for the card of €2,50 and an
issuing cost of €30 delivered worldwide.
Commissions for currency exchange and
withdrawals are accordingly with at every time
actual fee schedule.
The card fees are subject to trading levels in the
Swaddly Loyalty Program (please read that
section for more information).
18SWADDLY REVENUE STREAMS
Swaddly Revenue
Streams
Swaddly has a number of revenue streams for the services provided as stated below.
Settlement size Commission Maximum per order
€1 - €100 €3 €12
€101 - €1,000 2% N/A
€1,001 - €10,000 1% N/A
€10,001 and above 0,5 % N/A
Both seller and buyer pays commission in accordance with the commissions scheme.
Note that 25 % of the commission goes back to the issuer in the incitement program.
Dormant account fee
Free new issuances of tokenized assets
Trading accounts with a balance are debited in case
Market Making to secure daily trading in the
of no activity. First fee are after 3 months without assets
transactions and corresponding with €10. After that it
will be €10 dormant account fee monthly until there Free market making services on a daily basis
is any activity on the account.
Free management of the news section to send
out news and press releases to the investor base
As activity counts any type of transaction for the
account such as trading on the platform, deposits, Access to Issuers Corner, the dashboard used
exchanges or withdrawals. to control activities for issuers
Monthly fees for issuers Access to IR Services at running cost
Possibility to present the company on monthly
Swaddly has a fixed fee of €7,500 for issuers. The fees webinars
are paid in advance in accordance with
the issuer contract. Included in the monthly fee are: Listing on the Swaddly trading platform
19SWADDLY REVENUE STREAMS
Consultancy fees
In the organisation of Swaddly there are highly
expertised resources to help issuers with their
presence in the public world as listed on Swaddly
platform. Examples of services offered are:
Investor Relations consultancy
Content creation
Website development
System development
Resources scouting
Corporate finance consultancy as mergers and
acquisitions
Creation of presentations and regulatory
documents
Consultancy costs are €125 hourly +VAT if applicable,
or in accordance with quotation.
Revenues from Swaddly Card
There are a number of revenue streams from the
Swaddly Card. Some examples are:
Withdrawal fee
Currency exchange fee
Card issuing fee
Monthly fee
Etcetera.
20SWADDLY MOBILE APPLICATION
Swaddly Mobile
Application
Connected anywhere, anytime
For the management team of Swaddly it's obvious
that the Swaddly Platform needs to be accessible
from anywhere at any time. The Swaddly Mobile
Application are structured to keep the most
important functions of the platform accessible from
anywhere by using the app.
From the Swaddly Mobile Application users can:
Execute transactions within their e-wallet
Use the trading platform with the same
functions as the desktop access.
Connect to the Swaddly Card Application
The Swaddly Mobile Application will be developed
for iOS and Android units.
21SWADDLY LOYALTY PROGRAM
Swaddly
Loyalty Program
The Swaddly Loyalty Program is based on the holdings of the Swaddly Token. The
number of held Swaddly Tokens at the end of each month predicts the investors
bonus level for the coming month.
How to get Swaddly Tokens
The Swaddly Token can be achieved in a number
of ways.
Buy from the listed asset on the trading
platform
Get tokens for referrals of new active investors
Receive dividends from the Swaddly Fund(s)
By using the Swaddly card for transactions
By joining the Swaddly Pre-sale transaction
taking place 1st of August 2020
Preliminary Loyalty Program Levels & Benefits
Bronze level Silver level Gold level Platinum level
1,000 Swaddly Tokens 5,000 Swaddly Tokens 25,000 Swaddly Tokens 100,000 Swaddly Tokens
All the above + All the above + All the above +
Free issuance of Free monthly No Swaddly Card fees No fees at all, use the
Swaddly Card Swaddly Card fee at all, Swaddly covers it all Swaddly Card and the
trading platform at
zero cost
Personalized trading No dormant account fee 50 % deduction Invitations to outstanding
account with trading tools on trading commissions and luxury real time
events
Invitations Fixed low flat card fees for Invitation to special
to traders webinars currency exchange, card webinars and lectures
transactions and with well known speakers
withdrawals in ATM
22SWADDLY FUND
Swaddly Fund
Functions of the Swaddly Fund There are two ways to benefit from the Swaddly
Fund.
When companies enter and tokenize their assets to
be traded on the Swaddly platform, Swaddly takes Trade the Swaddly Fund Token on the platform
part of that token allocation. Swaddly´s part of the
Get dividends from the Swaddly Fund,
allocation goes into the Swaddly Fund which can be
dividends from the Swaddly Fund will be in
traded as a special asset at the platform, a Swaddly
Swaddly Tokens directly to the trader account.
Fund Token.
Investors can trade Swaddly Fund Tokens over the
Swaddly traders will actively trade with the assets in
platform but also use a scheduled subscription
the Fund, i.e to keep an active Market Making
function to be sure to never miss a new company.
function.
Investing in the Swaddly Fund is a great way to
The assets of the fund are updated in real-time and
have risk diversity on the platform.
shown on the platform. Value of the Swaddly Fund
will be like an index of all assets traded on the
platform.
23THE TEAM The Team Andreas Trouin Mattias Ahlberg Alina Zadorozhnya Chief Operational Officer Senior Financial Analyst UI & UX Designer Worked with several IT business With ages of experience in Alina is part of team Increasor among his young years and financial, e-money and funding since many years back, been co-founder of several through traditional business, responsible for several huge businesses. Andreas got the Mattias is the best suitable platforms with both UI/UX. entrepreneur spirit required to person for the role in Swaddly. Thanks for her great acknowledge, drive Swaddly to success. Swaddly will be the greatest. Anshul Garg Brajkishor Pandey Aman Garg Lead Developer Senior PHP Developer Junior Frontend Developer Core person in the team, Anshul Strong member of the team, Braj Aman is the guy to look for when is a very experienced developer got the experience to handle all you want things to get done. both front and backend. With his kind of obstacles that could Quick learner he’s already a management skills, we’re able to occur. Been member of the huge asset for the developing develop great solutions with team and developed all of the team to handle and control. His efficiency. solutions on the web today. eye for details are impressive. 24 24
COMPANY STRUCTURE, LICENSES AND LEGISLATION
Company
Structure,
Licenses and
Legislation
Company structure Mauritius is a natural choice for the company to be
registered and preferred by the FSC as well.
The operating company for the venture will be
named Swaddly Solutions Ltd , registered in The big obstacle for all players in the market are the
Mauritius. Swaddly Solutions Ltd are held to 100% weak frameworks and lack of regulation concerning
of shares and voting rights by the Swedish public keeping a secondary trading for security tokens.
company Increasor Tech Invest AB (publ) . There are no issues legally to execute an STO today
Eventually representation and/or development and to have secondary trading within a closed
offices will be established outside of Mauritius network of members, but with a licensed operation,
during the venture. The choice of using a Mauritius Swaddly can take on secondary trading for Security
based company is due to legal development Tokens not issued through Swaddly in the trading
within the business, which will be explained more in platform.
detail under licenses. Being granted a license would mean a huge value
increase of Swaddly and the opportunity are too
Licenses good to miss.
Contacts have already been initiated with the FSC,
The framework for licenses within the business is which seems to be a very proactive Governmental
still very weak or non existent. No European institute.
directive is as far as Swaddly Team is concerned in
near time. However, The Financial Services Legislation
Commission (FSC), the integrated regulator for the
non-banking financial services and global business For the business conducted in Sweden, Swedish
sectors, remains highly supportive of regulations and legislations apply and vice versa for
Fintech-related initiatives in Mauritius. Therefore, business conducted in Mauritius.
25THE COMPETITION The Competition Benchmarking There are a number of businesses that operate in the same area or nearby business areas as Swaddly. As far as team behind Swaddly are concerned there are no competitors covering the exactly same services as Swaddly. Benchmarking has been made against some of the closest businesses. Tokeny Solutions Luxembourg based Tokeny Solutions was founded in 2017. Tokeny Solutions offering tokenization of financial assets of all kinds. They also offer a blockchain based KYC process and onboarding of investors. There are no secondary trading platforms connected to the solution as far as can be read on the website. Nor any active campaigns to build an investor base. No e-wallet for private investors. Tokeny Solutions was funded by the well known Venture Capital company Euronext with a €5 Millions investment. DigiShares Denmark based DigiShares proclaims to be the large Nordic player within STO:s according to the web site, DigiShares can tokenize any financial asset and support with funding for issuers. However, no secondary marketplace is presented. Investors registration seems to solely focus on their own STO. No e-wallet for private investors. 26
THE COMPETITION
Blocktrade
Blocktrade focusing on established crypto currency
trading, as an exchange. Mostly established
coins and a few tokens are offered for trading.
Well working exchange with EUR as reference FIAT
currency.
Offers tokenization services with new issuance sales
but no secondary trading for investors.
Summary of benchmarking
We have found that the market is flooded with crypto
currency exchanges. Larger ones like Coinbase do
have huge figures in the number of users and wallets.
Trading is made only in the largest coins on these
exchanges.
Tokenization services for enterprises are
only a few players already started this next
big thing and got successful proof of concept.
Experts claims STO is the next IPO hype.
However, for the existing players, focus
seems to be on the issuances and
accelerating of fundraising activities
and less on secondary trading for the
investors participating in the fundraising.
Debit cards with wallets for crypto currencies
is quite common on the market. Among the largest
are Wirex and Revolut with large numbers of card
holders. Exchange functionality as well as sending
currencies to other card holders is very often
included in these card programs.
The benchmarking process has not found any
competition covering the full range of services
and financial ecosystem that is planned for Swaddly.
27GENERAL TIMELINE
General Timeline
July 2020
Secure intangible assets and IP:s
Team and role set-up
Finalize system major archistructure to
create executive project plan
August 2020
Start campaign for pre-sale
Execution of pre-sale process
November 2020
First system review
Revising of project plan in
accordance with the system review
Webinar for all token holders
to attend, presentation and Q&A March 2021
BETA testing of the system with chosen users
Revising of project plan with results from BETA test
Webinar for all token holders to attend,
April 2021 presentation and Q&A
Execution of second round of finance.
Up to 10,000,000 Swaddly Tokens will be sold to
the public at the price €0,50 per token and
with a 15 % bonus. Priority to investors from pre-sale.
June 2021
Pre-final test of system including mobile app
functionality
October 2021
Final test with chosen users
Final corrections for official platform launch
December 2021
Official launch
28DISCLAIMERS
Disclaimers
The information set forth below may not be exhaustive White Paper shall not form the basis of, or be relied upon
and does not imply any elements of a contractual in connection with any contract or investment decision.
relationship. While Swaddly makes every effort to ensure No person is bound to enter into any contract or binding
that any material in this White Paper is accurate and up legal commitment in relation to the sale and purchase
to date, such as market analysis, products, services, of Swaddly Tokens, and no cryptocurrency or other form
technical architecture, coin distribution, company of payment is to be accepted on the basis of this White
timelines - such material could be subject to change Paper.
without notice and in no way constitutes a binding
agreement or the provision of professional advice.
Potential purchasers should refer to the Swaddly Tokens
Swaddly reserves the right to unilaterally alter any Purchase Agreement, which is available on the Swaddly
section/part of this White Paper for any reason at any website and will be required to agree to the Swaddly
time. Tokens Purchase Agreement before purchasing any
Swaddly Tokens.
Swaddly does not guarantee, and accepts no legal
liability whatsoever arising from or connected to, the The Swaddly Tokens are utility tokens and they are not
accuracy, reliability, currency, or completeness of any and shall not be used in any way as equity, assets,
material contained in this White Paper. This White Paper bonds, securities, a collective investment scheme,
shall not be construed as an investment, legal, tax, derivatives or any other financial instruments. Swaddly
regulatory, financial, accounting or other advice, and Tokens are not shares and do not give any right
this White Paper is not intended to provide any basis for associated to the shareholding or the management of
any evaluation of a transaction with regard to the any company, including the application of our project, or
acquisition of the Swaddly Tokens. Prior to such any of our affiliates or subsidiaries.
acquisition of Swaddly Tokens, a potential purchaser
should liaise with their own investment, legal, tax, This English Language White Paper is the primary source
accounting, and other advisors to determine the of information about the project. The information
potential benefits, burdens, and other consequences of contained herein may from time to time be translated
such transaction. into other languages or used in the course of written or
verbal communications with existing and prospective
Swaddly Tokens will not be intended to constitute customers, partners etc. In the course of such
securities in any jurisdiction. This White Paper does not translation or communication some of the information
constitute a prospectus or offer document of any sort contained herein may be lost, corrupted, or
and is not intended to constitute an offer of securities or misrepresented. The accuracy of such alternative
a solicitation for investment in securities in any communications cannot be guaranteed. In the event of
jurisdiction. Swaddly does not provide any opinion on any conflicts with English language White Paper, the
any advice to purchase, sell, or otherwise transact with provisions of this English language original document
Swaddly Tokens and the fact of presentation of this shall prevail.
29RISK STATEMENTS
Risk Statements
General resold or otherwise alienated by their holders to, citizens
Any ICO or STO process involves risks that might not be of, natural and legal persons, having their habitual
eliminated. The risks described in this White Paper should residence, location or their seat of incorporation in the
not be considered as all the risks that exist. There may country or territory where transactions with digital
be additional risks that are not known or considered tokens/coins are prohibited or in any manner restricted
immaterial at this time, but if they do occur, they could by the applicable laws or regulations. If such restricted
have a substantially negative effect on the operation of person purchases Swaddly Tokens, such restricted
the business, the operating results, or the financial person has done so on an unlawful, unauthorized and
situation of the Company. The order in which the risks fraudulent basis and in this regard shall bear
are related, should not be interpreted as an index that negative consequences.
indicates its possibility or that indicates its level of
materiality. Participation
The buyers of Swaddly Tokens represent and confirm
Regulation that they have significant experience with
The regulation of ICOs is in development and at different cryptocurrencies, blockchain systems and services, and
stages of maturity in different markets. There is a risk that they fully understand the risks associated with the
that the regulation may develop in a way unfavourable coin sale as well as the mechanism related to the use of
to ICO and its participants. The extent of risk taken by cryptocurrencies. The buyers of Swaddly Tokens
investors in the ICO is by no means comparable to understand and agree that Swaddly Technologies PTE
investors in fully regulated financial product or market. LTD do not owe them any debt with respect to Swaddly
Swaddly is not liable for risks that may arise from any Tokens and will have no obligation to buy back any
possible regulation that could adversely affect the Tokens they purchased or to refund them in any way, nor
development of the entire project or cryptocurrencies in to ensure them any advantage or discount whatsoever
general. The buyers of Swaddly Tokens understand and in relation to, or in exchange of, the Swaddly Tokens they
agree that the sale of Tokens is not done under the purchased. Investors are obliged to identify themselves
supervision of any regulator. The buyers of Swaddly prior to purchasing the Tokens in accordance with the
Tokens understand and agree that neither this White anti-money laundering regulations and regulations on
Paper, nor any of the Tokens, have been or will be the financing of terrorism and on tax evasion and to this
registered or filed under the securities laws or end to disclose its personal data to the Company.
regulations of any jurisdiction or approved, Investors of the coin should anticipate that the
recommended or disapproved by any securities or other Company may be compelled to disclose such personal
regulatory authority nor has any such authority data collected to competent authorities, because of
confirmed the accuracy or determined the adequacy of national or international official or statutory measures.
this White Paper and Tokens. The Swaddly Tokens are not www.Swaddly.io
being offered or distributed to, as well as cannot be
30RISK STATEMENTS
Risk Statements
Product and technology Cybercrime and Social Engineering
Swaddly endeavours to use the best technologies in the Malicious actors target cryptocurrency owners because
development of any Swaddly product. That does not social engineering techniques such as phishing can be
negate any risks from cyber-attacks, which could have a both highly effective and lucrative. All potential coin
negative impact on cost, personal data, tools and purchasers should be vigilant when clicking links,
reputation. If any incident does occur, Swaddly aims to following URLs, checking website security certificate (SSL)
use all of its disposable resources to ensure the safety of details and validating the source of any emails requiring
the project. action. All users should be employing strong passwords
and two-factor authentication where possible. Under no
Coin transactions and value circumstance is Swaddly liable if any account, private
Contributions to cryptocurrency companies and key, wallet, password compromise or credential theft
coin/token sales are considered highrisk. Any takes place. The coin is uninsured unless the holder
contributions to Swaddly do not guarantee income, and specifically obtains private insurance to insure it. Thus,
the contributor could incur severe financial losses. If new in the event of loss or loss of utility value, there is no
legislation is enacted in any jurisdiction, contributors public or private insurance arranged by us, to offer
could be subject to the payment of taxes. Tradability of recourse to the holder.
Swaddly coin cannot be guaranteed. Although the
Company aims that the Swaddly will be listed on one or
several trading systems for trading, it cannot be
excluded that the Company fails to find one or several
trading systems who are willing or able to list the
Swaddly for trading. Even if the Company succeeds to
list the Swaddly for trading at one or several trading
systems, it cannot be excluded that because of the
absence of buyer or seller no trading will take place. It
cannot be excluded that trading prices and thus the
value of the Swaddly will develop very differently on
different trading systems. The development of the value
of the Swaddly on trading systems may also be affected
massively by the development of the value of other
cryptocurrencies, such as e.g. Bitcoin or Ethereum, even
if the operating business of the Company provides no
reason or starting point for any changes in value.
31You can also read
