WHITEPAPER WWW.HIP.PROPERTY - JULY 2018 V.2 - HIP PROPERTY
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CONTENTS ABSTRACT By the Founder 4 SECTION 1 The problem with real estate 6 SECTION 2 The HiP solution 8 SECTION 3 The HiP Platform 13 SECTION 4 The HiP Token 17 SECTION 5 The HiP Token sale 19 SECTION 6 Roll-out strategy and roadmap 21 SECTION 7 HiP team and advisors 23 SECTION 8 Contact HiP 29 SECTION 9 Disclaimer and terms 30
ABSTRACT
BY THE FOUNDER
At HiP we look at things differently… we look within to find the
answers for positive change.
Our philosophy drives everything we do - from supporting
the growth and development of the people who work with us
right through to solving the economic problems in the world
around us. We focus on core issues - hidden in the elements
of history that all so often plague the present.
This introspective work has given rise to many new
understandings - from human nature, cultural reform and
business practice. In real estate we’ve unravelled fundamental
issues not seen before, and given
birth to unique designs and plans to
solve them. Institutional lending + 100%
In its current design, global real collateralised asset
estate suffers a simple but brutal
truth: =
This simple truth leads to some Locked equity value + restricted access +
fairly hefty problems. Global real
estate wealth has an estimated restricted growth
value of $228 trillion1 yet a large
proportion of this wealth is locked
and inaccessible. In most countries home ownership is in
decline and only institutional lenders control access to, and
therefore benefit from, the majority of real estate financing
and value creation.
We have created HiP to address this imbalance. We believe
the wealth currently locked in real estate can be active, even
providing solutions for those looking to buy their first
home. We believe the world of real estate doesn’t
$228
need to be disconnected, inaccessible or illiquid,
and that debt and equity can be fluid, interactive
and beneficial to all.
TRILLION
GLOBAL REAL ESTATE
We believe it’s time for a new reality. MARKET
Kai – Founder
1
https://www.savills.co.uk/blog/article/216300/residential-property/how-much-is-the-world-worth.aspx
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 04SECTION 1
THE PROBLEM WITH REAL ESTATE
Despite being the largest asset class in the world, the real estate
market remains broken, antiquated and geared exclusively in
favour of financial institutions.
At its core, real estate is plagued by a single fundamental issue;
a closed financial loop that forcibly locks single buyers into
financing arrangements with single lenders.
Even if a property owner only owes 20% of the property’s
value in debt, the lender still controls 100% of the property
as collateral. In effect, all the money stored in the property
becomes a security for the debt, irrespective of the debt size.
This creates an ongoing debt culture, restricting the flexibility
of owners, even for owners without debt, to realise
the wealth stored in their property. For example,
to access their equity, a debt-free owner would Current estimates suggest
need to take on debt in the form of equity release,
refinance or bridging loans to release value that of the $228 trillion
from their assets. This is not true ‘equity release’
but reversed engineered debt instruments global real estate market
perpetuating a debt culture.
a total of $52 trillion is
Current estimates suggest that of the $228 trillion
global real estate market a total of $52 trillion is mortgaged or financed;
mortgaged or financed; such a proportion implies
that banks and other lending institutions directly
control over 20% of the entire real estate market value. Given
most properties start with a debt instrument with a cycle
of repayment that can last up to 30 years, once a finance
arrangement is repaid, currently no other options exist to
release stored value other than selling or refinancing.
A significant proportion of the world’s real estate wealth sits
untapped and inaccessible. This is about to change.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 05MANIFESTATIONS OF THE CURRENT PROBLEM
● Buyers and owners (commercial or residential) can be locked ● Asset managers are unable to leverage their existing real
into financing arrangements with single lenders who take estate portfolios to generate funds for new investments
control over the entire property wealth throughout the life without liquidating some of their assets in the process
cycle of the lending
● Investors (retail or institutional) are limited to dynamic real
● wners cannot access their real estate wealth without
O estate market exposure unless they purchase real estate
selling their property or buying into equity release, refinance themselves locking up their liquidity in the process. Retail
or bridge loaning products, all of which penalize them investors are unable to benefit from the diversification more
unfairly by contracting them easily available to institutional
into compound interest loan investors
arrangements
Despite interest rates being ● Similarly, other segments
● illions of potential buyers
M of the real estate industry,
have been excluded from the attractively low, the number such as new developments,
real estate market2. Despite are restricted from offering
interest rates being attractively of new mortgages has been in flexible and participative
low, the number of new investment schemes
mortgages has been in decline decline since 1996
since 19963. The increasing The demand these groups
cost of an initial deposit has represent is in the trillions of
far outpaced wage increases, leaving people who were dollars, a liquidity source that could provide new value to
previously able to secure a mortgage unable to get onto the both the real estate market and the entire economy which
property ladder services it.
2
https://www.independent.co.uk/money/mortgages/two-million-first-time-buyers-are-locked-out-9700913.html
3
https://visual.ons.gov.uk/uk-perspectives-2016-housing-and-home-ownership-in-the-uk/
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 06SECTION 2
THE HiP SOLUTION
HiP believes the real estate market needs to be served by represented, bought, sold, discovered, collateralised and
more forward thinking and flexible financing solutions. HiP interacted with.
challenges the market with a set of tools that leverage the
untapped liquidity of those currently underserved. HiP aims to be the first to make real estate wealth more
accessible at scale by turning equity and debt underlying
In doing so, HiP not only fills the void in the real estate market a property into tradable, interactive assets. HiP aims to
left by financial institutions with discriminatory lending develop a system whereby equity becomes a currency and
practices, but also fosters growth debt levels become a choice. With
in the sectors of the economy that HiP equity release means selling a
service it. equity becomes a percentage of your assets (without
losing ownership) to raise money,
Addressing the market’s defects currency and debt levels free of debt. A whole new capital
requires a fundamental restructuring market is about to emerge.
of how real estate assets are become a choice
“HiP could solve the UK housing crisis”
Peter Bill – Author of Planet Property
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 07AN ECOSYSTEM FOR THE FUTURE
HiP’s vision is to create a real estate ecosystem linking both However, through decentralisation, new participants can
financial and non-financial services with buyers, owners and contribute innovative financing products, investment
investors within a connected virtual and real world experience. strategies, and market data. And be rewarded for it.
Where it’s not only owners, buyers and investors who can As the HiP team continue to explore new products and
participate, but also complimentary service providers to the solutions, so will an emerging community of innovators and
real estate industry such as realtors, architects, designers and disruptors with their own visions for how the real estate
builders. market should evolve.
The solutions outlined in this Whitepaper represent the first For the first time in history it is now the choice of the user to
suite of offerings to be provided through the HiP Ecosystem. design the real estate world they want to live in.
“HiP represents the evolution of the property
industry. This will change the way property
is transacted in the future, improving
transparency and speed of execution, benefiting
future generations of investors, developers,
buyers and homeowners.”
Paul Danks – Newmark Grubb Knight Frank
A GLOBAL MARKETPLACE
In early 2016, the Savills World Research reported that global households across the world, so the average home is valued
real estate value totaled US$217 trillion and is now estimat- at around US$82,000. That value is of course concentrated in
ed at US$228 trillion. Global real estate as an asset class is developed countries, primarily North America and Europe.
more valuable than all the stocks, shares and securitised debt
combined – which, together total US$170 trillion. The HiP concept is viral in nature and subject to licenses and
data can be active in any country within 4 weeks - the time it
Most global real estate value is held in residential property, takes to recreate a virtual world experience mapped on the
making up three quarters of all real estate stock and amount- real world. HiP’s intentions are global but with an initial focus
ing to US$168.5 trillion. There are approximately 2.05 billion on the UK market.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 08HOW HIP WORKS FOR FIRST TIME BUYERS
Using the HiP online calculator tool, a first time buyer will enter and capital gains when sold. Investors on the HiP Exchange
the price of the property they want to purchase as well as the who have co-financed the property will also receive returns on
down payment and monthly payments they can afford. HiP the percentage of the real estate equity they now own.
will then calculate the remaining amount needed to buy the
property. In order to fully fund the property this outstanding First time buyers can at any time increase their equity stake via
amount is offered to investors via the HiP Exchange. the secondary market accessible on the HiP Platform.
The first time buyer will therefore own a percentage of the
property and be entitled to a proportional percentage of profit
THE BENEFITS FOR FIRST TIME BUYERS
● hrough 3rd party investment, first time buyers have access
T ● First time buyers can acquire and build equity in their
to real estate financing options previously restricted to them property over time, as and when they can afford it
● There are fewer barriers for first time buyers to get on the
property ladder due to the option of smaller deposits and
lower monthly payments
HOW HIP WORKS FOR EXISTING OWNERS
(INCLUDING BUY TO LET)
Existing owners who wish to part-sell (i.e. release equity mortgage. However, owners who wish to take a payment
or borrow money against the value of their property) are break can pay by drawing from their equity instead.
guided through the on-boarding process.
An owner’s equity holding will not be allowed to go below a
Once this is completed the owner and their property are certain predetermined level. In the event that the minimum
registered on the HiP Exchange. The owner is then able to equity holding threshold is breached, a title transference
access and leverage the debt and equity in their property. process will be triggered. HiP will keep owners fully informed
at any time when this minimum level is jeopardised or
If an owner wishes to access debt, the loans issued by HiP are approached.
interest-only loans which can be reduced at the timescale of
the owner’s choosing without them being unfairly penalised. Owners can buy back their debt or equity at any time via the
Owners must cover the interest payments corresponding to secondary market accessible on the HiP Platform.
the loan as specified in their contract, just like any normal
THE BENEFITS FOR EXISTING OWNERS
● Owners can access the previously locked up ● The owner’s property is valued at regular intervals
property wealth enabling them to continually leverage the true value
of their equity
● An owner’s property wealth can be added to or taken
from at any point ● Owners can connect with the broader real estate
ecosystem via HiP’s virtual world, exploring, designing
● Owners can choose to overpay or underpay on their and costing home efficiency and improvement projects
monthly loan without being unfairly penalised with the ability to fund them via the HiP Platform
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550.
09HOW HIP WORKS FOR GLOBAL INVESTORS
Investors can use HiP’s interactive 3D map to search for The investor can accept, reject or modify these investment
properties and explore the market or access the open order proposals to suit their investment and risk preferences.
book which lists various investment opportunities.
The returns to investors can include real estate appreciation,
Investors can also construct portfolios by specifying a debt interest and rental income on the property.
preferred investment amount and preferred location such as
country, region, city or borough. The HiP Platform then collates Investors can sell their investments at any time by entering
properties based upon an aggregate of existing market offers. corresponding sell orders on the HiP secondary market.
THE BENEFITS FOR GLOBAL INVESTORS
● Investors can access real estate investments more ●Investors can realize higher returns compared to a real
quickly and with greater flexibility; including debt, equity estate investment fund as most costs related to real
and rental income estate purchases and transactions are eliminated or
significantly reduced (i.e. stamp duty, legal fees, val-
● Investors can create diverse real estate portfolios, uations) and annual fund management fees that are
spreading investments and risk incurred and deducted from the fund’s gross proceeds.
Typically, investment funds apply a combination of fees
● Investors gain the flexibility to invest in higher yielding listed below.
real estate options or multiple real estate returns spread
across the best available portfolio offers at the time of
trading enabling portfolio diversification in the process
TYPICAL FEES AND RANGES TRADITIONAL FUND HIP
Initial sales charges, one-off 5-7.5% 2%
Ongoing charges, annual fee 1.5-2% 0-1%
Trading costs (bid/offer)
5% 1%
per transaction
REGULATION
HiP Interactive Property UK Limited (HiP UK) a subsidiary of The HiP group aims to be authorised and regulated by the
HiP International Property Ltd is authorised and regulated respective financial regulatory authority in each jurisdiction
in the UK by the Financial Conduct Authority (FCA) and it operates in. This will ensure investor protection and fair
adheres to the UK Lending Standard Board’s Standard market practices.
of Lending Practice. HiP UK received its FCA license, a
world’s first, following a thorough FCA sandbox application. As part of being a regulated company, all participants in the
The license allows HiP UK to trade assets on contracts, HiP marketplace, be they owner, buyer or investor will be
eliminating the need for SPV’s or LTD entities, which are subject to KYC/AML verification.
costly, time consuming and most importantly, prohibitive
to scalability.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 10SECTION 3
THE HiP PLATFORM
“...the interface is intuitive and user-friendly
and the transactions are assured with a
comprehensive due diligence and
verification process.”
Paul Danks – Newmark Grubb Knight Frank
INTRODUCTION
The HiP Platform aims to offer an alternative to the existing development opportunity to all (rather than just the big banks),
closed-loop real estate financing system, bringing a rewarding the authors of products that are adopted with HiP
decentralised marketplace of innovative solutions. This opens Tokens, thus incentivizing innovation.
up the entire real estate financing lifecycle to a new generation
of innovators and new concepts. HiP’s portfolio API’s and smart contracts allow intelligent, data-
driven investment strategies to be authored and executed
HiP’s App and browser provide a rich visual experience for directly within the HiP Ecosystem. These provide access to
participants to explore the world of real estate and real estate powerful, automated real estate investment trading, previously
investment opportunities. Owners can conceptualize additions restricted to hedge funds and investment banks.
and improvements to their property through drag-and-drop
design which they can then seek to fund through investment Such investment strategies are powered by data and the HiP
on the HiP Platform. Ecosystem provides an open marketplace of data feeds which
can be used to power investment strategies.
HiP’s smart contracts allow for the creation of entirely new real
estate financing concepts to be created. This opens a product
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 11IMMERSIVE EXPERIENCES
Rich, immersive experiences are at the heart of the HiP More than just a simple order matching engine, HiP’s
proposition and solution. proprietary trading exchange has been built from the ground
up to ensure
HiP’s 3D mapping technology is used by participants as part
of the on-boarding process and the main world view. The 3D the goals of owners and investors are equally balanced. It
engine derives from the technology powering some of the leverages cutting edge technologies and techniques that stem
world’s most popular video games, generating maps based on from the HiP team’s experience in building trading platforms
local territory plans and data. for some of the world's biggest banks and exchanges.
Each world region has their own set of data sources, and the Concepts such as “owner goals” are embedded directly within
quality and ready availability of this data allows 3D experience the HiP Exchange, and can manage orders to help owners
to be made available in new locations as HiP expands globally. achieve their objectives more efficiently. For example, sell
orders are distributed to maximise price discovery, and open
This unique aspect to HiP presents an entirely new way to positions are automatically adjusted or cancelled as goals
explore the world of real estate financing and investment with are met.
users able to use the map to browse investment opportunities
with the option of getting guided tours of interiors and Pluggable 3rd party trading algorithms can integrate directly
exteriors. and safely within the trading infrastructure, providing the basis
for powerful decentralised trading strategies. Revolutionary
new automated data discovery techniques allow external
TRADING EXCHANGE algorithms to declaratively define their data requirements,
(such as depth of order book, characteristics of assets, or
projected performance of geographical region) which are
A core component to the HiP Platform is the trading exchange
fetched from HiP’s marketplace of data and provided in
which enables real time trading between participants of the
real time.
HiP Ecosystem.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 12The HiP Exchange supports various order types and all HiP’s risk and collateral management rules will be implemented
orders are subject to real-time credit and risk checks before through smart contracts and operate as required signatories
they will be accepted as tradable. Orders can be accompanied on transactions, preventing trades which would result in
with execution conditions such as all-or-none, fill or kill or breaches of policy. Implementing these rules through smart
partial execution. contracts provides full transparency of policy, and additionally
allows future HiP Ecosystem partners to provide their own risk
As trades are matched, users of the trading platform incur and collateral policies.
transaction fees which will be payable in HiP Tokens.
Integral to HiP’s risk protocol is an early warning system
which alerts owners before they are at risk. Equally HiP will
RISK AND COLLATERAL continuously monitor the overall portfolio risk by simulating
high-risk scenarios, such as a real estate price drop in selected
MANAGEMENT cities, regions or countries.
The real time risk and collateral management component
delivers HiP’s dynamic concept of securing debt and asset ASSET REGISTER
returns, taking into account owner’s equity value and available
cash on account. A decrease in real estate value will lead to a Much like the existing Land Registry, HiP’s asset register will
higher allocation of owner equity to secure the debt whereas be a publicly viewable record of properties and investment
vice-versa an increase in real estate value will lead to a reduced funds. The register will show ownership and investor equity
allocation of owner equity. splits, without disclosing participant identities and be available
via HiP’s API. It can be downloaded and explored and will be
exposed as a public sidechain of HiP’s federated blockchain.
£
£
£
Owners Buyers ACTORS
Investors Properties
PLATFORM
ONBOARDING Trading ASSET
Exchange REGISTER
PRODUCTS
INVESTMENT FINANCE
PRODUCTS PRODUCTS
An overview chart of the trading exchange
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 13HiP provides real estate valuation metrics that consider a
number of factors such as; last physical valuation, HPI adjusted
USER ONBOARDING
valuation, HiP marketplace valuations, last traded price,and
To begin their journey with HiP, a user is guided through a
performance trends of neighbouring properties.
process whereby the platform functionality is explained to
them. Through this process they will be able to select their
PRODUCTS
desired funding / investment configuration.
Owners wishing to list their property on the HiP Platform
are asked to submit information such as credit reports, land
Products include the financing packages available to owners, registry extracts and relevant legal documents. Documentation
first time buyers and buy-to-let landlords as well as the is verified by a team of HiP real estate specialists who will be
investment packages available to investors. available to provide support and advice on real estate law, real
estate valuations and surveying.
FUNDING PRODUCTS Once due diligence is completed, the property’s equity
and debt assets shall be converted into tradable units. All
onboarding and due diligence documentation shall then be
To allow owners to realise their goals, HiP provides a wide
associated with these assets some of which will be made
variety of products including equity release, new purchases via
available to platform users.
3rd party equity and debt, buy-to-let specific finance as well as
the infrastructure for creating entirely new funding packages.
Once a property is on boarded, owners and buyers also gain
access to the marketplace of design and build professional
Funding products, implemented as smart contracts, define
services that enable them to successfully manage and/or
and monitor the terms of the financing agreement such as
improve a property on the HiP Platform.
when interest and rental payments must be made.
Throughout this process, users can track their progress
INVESTMENT PRODUCTS
through notifications dispatched from the HiP Platform.
Investment products differ by allowing investors to invest in USE OF BLOCKCHAIN
different combinations of real estate equity and debt. This will
be defined at portfolio level such as country, region, city or real HiP leverages blockchain technologies to decentralise both
estate type. the debt and equity ledger, and the product marketplace. A
federated blockchain allows
The HiP marketplace is institutions to deeply integrate
multidimensional. The collective HiP leverages blockchain debt and equity positions into
group of buyers, investors and their existing investing and
owners, with varying interests, technologies to decentralise both hedging strategies.
create a market whose value
can only be realised through the debt and equity ledger... Across the federated chain, HiP
an efficient and intelligent uses decentralised consensus
mechanism identifying suitable without distributing the full
combinations of matches that meet all parties objectives. As ledger between all operating nodes, addressing commercial
the number of available properties and investor capital grows, privacy concerns for competing organisations participating
the amount of data which must be analysed and processed within the ledger. Maintaining “Chinese walls” of client details
to efficiently match buyers and sellers shall far outpace what and trading patterns is critical, both commercially and for
even the most skilled experts can currently handle. To manage regulatory compliance.
these complexities, HiP will introduce specifically designed
algorithms offering investment vehicles characterised by For this reason, HiP’s decentralised ledger distributes data
different risk/return profiles based on asset class ratios and privately between participants when needed. Full trade
underlying asset returns. execution and settlement can occur between two independent
institutions without revealing the underlying identities of
the clients.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 14Ledgers operate an unspent-transaction-output model (UTXO) Smart contracts shall be used to automate asset servicing;
and dedicated signatory nodes validate that the input states transferring cash and equity throughout the term of the
have not been consumed or spent, signing transactions to contract, distributing dividends from interest and enacting
assert uniqueness. This achieves decentralised guarantees policies when payments are missed - for example, transferring
against double-spend without requiring proof of work equity to debt holders in lieu of payment. They ensure that
computations, improving throughput and lowering transaction debt is secured with equity by locking proportionate equity
processing time. units, and releasing equity as repayments are made.
DECENTRALISATION Smart contracts also define risk management triggers,
such as minimum equity balance and minimum loan-to-
value thresholds, preventing trades from happening which
HiP leverages the benefits of decentralisation to accelerate
would violate policies or risk thresholds. These triggers are
a rich ecosystem, broader asset and investment portfolios,
automatically re-assessed whenever market data such as new
greater trading opportunities, liquidity, rapid innovation and
valuations, or updated risk scenario models are provided.
marketplace meritocracy. This allows network members
to introduce new financing products (through new smart
In addition to the software powering HiP’s smart contracts,
contracts), design automated investment strategies, and
the real-world contracts are also directly embedded within
execute peer-to-peer trades without depending on a single
the bytecode. However, in the event that a dispute arises, HiP
central authority or coupling to a single data store to perform
recognises legal contracts and human dispute resolution is
validation.
the best way to ensure fair and pragmatic resolution. The legal
contract is hashed and attached to the contract that is run
A diverse range of partners in the HiP Ecosystem is healthy.
across the HiP blockchain, ensuring that both the code and the
Partners will be vetted to ensure they are solvent, stable,
legal terms are immutably decentralised.
trustworthy, comply with relevant regulations and follow a
strict KYC process.
In the event that a bug is discovered within a smart contract,
HiP’s federated blockchain allows an upgrade to the contract
Initially, the HiP team will manage and arbitrate membership.
whilst still asserting validity to the original intent. HiP also
However HiP believes that this function should also be
works with leading industry technologist to create resolution
decentralised and will work to create a decentralised process
dispute smart contracts to further protect user interactions.
covering membership and defining governing principles.
Additionally, because the smart contracts are underpinned by
This will determine what behaviour is acceptable across a
legal contracts, property ownership shall remain unaffected.
responsible modern real estate debt and equity marketplace.
PUBLIC BLOCKCHAIN AN OPEN MARKETPLACE
ASSET REGISTER HiP believes competition is good for customers as it generates
choice and value so encourages a diverse range of partners
A pseudonymous asset register shall be maintained on a public contributing to the HiP Ecosystem.
blockchain, which runs parallel to the federated blockchain.
Once transactions have been completed, signed by all the Transaction fees alone
required parties and accepted into the federated blockchain,
they shall be anonymised and copied to a public blockchain. can quickly reach multi-million
Entries shall contain non-identifying attributes of assets and pound turnover levels.
ownership profiles with the asset register available to be
downloaded via blockchain nodes, or directly from the HiP API.
Many parts of the HiP Ecosystem are decentralized and
extensible. Partners can author their own funding product
SMART CONTRACTS contracts or run investment services and strategies directly
on the HiP blockchain. Products or investment strategies that
result in trades are rewarded with portions of the transaction
Smart contracts are used to describe the finance and
fee, paid in HiP Tokens.
investment products on the marketplace. They will describe an
owner's obligations with respect to debt and rental payments
Transaction fees alone can quickly reach multi-million pound
as well the dynamics associated with collateral deposits.
turnover levels, and sharing in these gives partners real
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 15material rewards and incentives to innovate and provide the interested in injecting their own investment algorithms and
best products and strategies. investment funds, without designing new products or bringing
on new clients. By integrating with the HiP blockchain, the
Data is a key asset across the HiP Ecosystem - investment full debt and equity ledger becomes available, allowing firms to
strategies need high quality data feeds in order to make leverage the stable real estate market as part of their hedging
informed investment decisions. HiP provides an open strategies.
marketplace of data feeds for publishers, which can be directly
consumed within investment feeds. Data feeds are
monetised through the HiP Token, again driving competition
SUMMARY
and innovation across the marketplace.
The HiP Ecosystem provides the foundation for anyone to
innovate on the core building blocks of property financing. In
HiP Ecosystem participants will pick and choose the products
much the same way that Bitcoin and Ethereum provided the
and services they will contribute. For example, a regional
building blocks for reimagining currency, HiP will provides the
council may choose to provide investment strategies designed
building blocks for reimagining real estate finance.
to encourage spend in refurbishment by matching the
investment in renovation projects. A hedge fund may only be
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 16SECTION
THE HiP TOKEN
4
The HIP Token is a utility token and an integral part of the HiP
Ecosystem serving three major purposes:
PRIVILEGES FOR HIP TOKEN
● Payment of fees HOLDERS
● Rewarding network participants for their contributions to
Building a network community requires active participation by
the HiP Ecosystem
its members. HiP Token holders benefit from several privileges
● Providing privileges and incentives for HiP Token holders by actively participating in the HiP Ecosystem including:
● Access to the HiP Platform allowing feedback, reviews
The HiP Token will be the form of payment on the HiP
and co-creation of the HiP Ecosystem and where they
Platform based on its market value at time of payment.
will also be able to see their HiP Token allocation pre HiP
Token issuance
FEE PAYMENTS ● Discount on listing and transaction fees
● Token holders who hold more than a certain number of
Participants within the HiP Ecosystem will be charged fees
tokens (e.g. 100.000 HiP) will be given free access to HiP’s
for using the services offered via the HiP Platform, which
real-time trading data
will include:
● HiP Token holders who stake tokens with a network
● Onboarding and listing a property on the HiP Platform
operator (initially HiP) will receive a share of the
● Funding real estate backed equity and debt transaction fees allocated to staking token holders (e.g.
20% of net fees)
● Trading real estate equity and debt
● HiP token holders will be given the opportunity to vote
● Procuring ancillary real estate related services
when new investment or funding products are offered
on the HiP Platform. Products which do not receive a
REWARDS FOR NETWORK majority of the submitted votes will not be accepted
PARTICIPANTS
● Similarly HiP intends to encourage participants to
propose community-oriented real estate projects for
funding which will then be put to a vote, e.g. housing for
Integral to the HiP Ecosystem is its reward model. Verified the homeless, social regeneration projects, community
contributors to the network will be rewarded with HiP Tokens centres and facilities
for their contribution. Contributions are varied and include: ● HiP Token holders will be given preferred access to
● eferring new buyers, owners or investors to the
R HiP owned real estate facilities such spas and wellness
HiP Platform centers, hotels, vacation and recreation resorts
● dding new funding / investment products to the
A
HiP Ecosystem
● Adding complementary real estate related services
to the HiP Ecosystem
● Adding new functionality to the HiP Ecosystem
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 17INVESTMENT CURRENCY
HiP Token holders will also be able to use their tokens as ● The average financing ratio per property
a means of payment to invest in properties via the HiP ● The secondary trading volume
Platform subject to compliance and regulatory requirements.
Disposals of the same can also be paid in HiP Tokens (if ● Increased acceptance by the real-estate community
desired). All such payments will be converted at time of (owners, buyers, investors, service providers) and
payment into the relevant fiat currency. expansion into all types and uses (residential, commercial
and new developments) and internationally through
additional platform operators
THE HIP TOKEN ECOSYSTEM
Active network participants and HiP Token holders will be
A finite number of 1 billion HiP Tokens will be issued. 60%
rewarded for their contributions leading to an active network
of the tokens will be distributed initially with the remainder
community that will grow and create new and additional
held either in reserve (30%) or in the team and advisor pool
opportunities for them to connect, interact and participate
(10%) which will be locked for defined periods. The reserve HiP
in. It is HiP’s long-term aspiration to build and nurture this
Tokens will be injected into the HiP Ecosystem as and when
community. The HiP Token will provide token holders a vote
needed to balance supply and demand.
in shaping the HiP Ecosystem and also provide them valuable
privileges as described previously.
The demand for HiP Tokens shall be driven by a number of
different factors, namely:
● The number of participants in the HiP Ecosystem
● The number and average value of real estate assets on
the platform
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 18SECTION 5
THE HiP TOKEN SALE
THE HIP TOKEN Tokens allocated to reserve will be released
CHARACTERISTICS
●
proportionally over 6 months following the system
launch date. They will be injected into the HiP Ecosystem
based on demand and supply balance (maximally 1/6 of
reserves per month)
TOKEN SYMBOL HiP
● Unsold HiP Tokens will be allocated to the reserve pool
for later injection into the HiP Ecosystem
Type of token: ERC-20 token The HiP Token sale hard and soft caps as well as the token
price will be published on https://www.hip.property shortly
Total tokens issued: 500m before the token sale commences.
Issue price: £0.15 ACCEPTED CURRENCIES
The following currencies will be accepted as payment for the
Hard cap: £20m HiP Token:
● BTC, ETH during pre-sale and public sale
HIP TOKEN ALLOCATION ●
●
Fiat currencies (GBP, EUR) during pre-sale only
Minimal investments thresholds shall be:
The HiP Token allocation and release will be as follows: ◆ Pre-sale: HiP Token value equivalent to £50,000.00
● 15% for HiP team/advisors ◆ Public sale: HiP Token value equivalent to £250.00
● 30% reserves
● 55% token distribution Further details and transfer instructions will be published
● HiP Tokens allocated to team will be locked on https://www.hip.property
for 12 months
● HiP Tokens allocated to advisors will be locked
for 6 months
● HiP Tokens sold during pre and public sale will be
released 6 weeks after the public token sale is completed
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 19TIMELINE USE OF FUNDS
The current plan is to conduct the Token Sale over the second The funds raised through the token sale will serve several
half of 2018. The exact dates will be published on our website. purposes and be allocated as follows:
Technology platform development: £12m
WHITELISTING AND KYC/AML
●
● Legal and regulatory: £1m
Investors will be required to register via the HiP website and
● Operations and marketing: £3m
pass our KYC/AML process. This will require the submission ● Business development and strategic partnerships: £4m
of identifying documentation such as a copy of passport or
ID card and proof of address. Once verified and positively
confirmed contributors will be able to purchase HiP Tokens via HOW TO PARTICIPATE IN
THE HIP TOKEN SALE
the dedicated page on the website. Upon successful payment
of their contribution, buyers can see their allocated number of
HiP Tokens on HiP’s web portal.
More details of the HiP Token Sale can be found on
Citizens and residents of the following countries will be https://www.hip.property/
excluded from the token sale:
USA, China, North Korea, Cuba, Syria and Iran.
HIP TOKEN ISSUANCE
HiP Tokens will be issued to contributors 6 weeks after
completion of the public token sale.
HiP will aim to make the token available for trading within a
reasonable timeframe post completion of the token sale.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 20SECTION 6
ROLL-OUT STRATEGY AND ROADMAP
UK MARKET FIRST UK MARKET POTENTIAL
HIP TOKEN ALLOCATION The UK market for residential properties alone offers great
potential. A 1% market share in non-mortgaged properties,
HiP will initially focus on the UK residential real estate market. assuming a 20% release of equity in these properties, creates
This market is in distress and is particularly well positioned for investment opportunities of circa £4 billion. Adding to this
the HiP solution. The UK market will also provide the template new real estate buyers, residential re-mortgaging, commercial
for the subsequent roll-out to other jurisdictions and real properties and new developments, the opportunities are
estate verticals. seemingly limitless.
HiP’s second and third stages of rollout include giving HiP
buyers, owners and investors exposure to new real estate
developments and ultimately access to the international
residential and commercial real estate markets.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 212018
- Start accepting applications for HiP financing
for new purchases in UK - waitlist opens
- Private beta-test of platform begins, first
private transactions for purchasing property
with HiP financing executed on platform
- Roll-out of HiP wallets
- HiP tokens listed on first crypto trading - Beta-test of platform expands
exchange
- HiP trading exchange open to pre-approved
investors
STAGE 1 - 3 MONTHS POST SALE
- Applications for Equity Release waitlist opens
- Begin incremental roll-out of new buyers homes
purchased with HiP financing (UK)
- Public asset register blockchain live
- Early access secondary trading markets - Rollout of initial risk management & asset
2019
available on trading exchange for debt & equity servicing components
- Increased rate of onboarding of investors - Referral programme opens - paid by HiP tokens
& new buyers - Limited access to property investment via crypto
- Begin incremental roll-out of equity release
- General availability of property investment STAGE 2 - 6 MONTHS POST SALE
via crypto
STAGE 3 - 9 MONTHS POST SALE - Removal of waitlists for investor offering
- & new buyers
- General availability of secondary market
for debt & equity trading
- Limited access of equity & debt refinancing
for existing homeowners - UK Residential
- General availability of equity & debt refinancing
- Existing homeowners - UK Residential
STAGE 4 - 12 MONTHS POST SALE
- Expansion of HiP products - richer suite of new
purchase & equity release configurations & tools
- Expanding beyond financing to selling property - Expansion into commercial real estate & new
entirely through the HiP ecosystem developments - UK Markets
- Beta testing of decentralized ecosystem begins - - Decentralized ecosystem expands to 3rd party
early access to external providers
MID 2017 embedding HiP investment strategy providers & product
exchange in 3rd party trading exchanges authors.
- HiP referral external investment strategy - First 3rd party smart contracts deployed across
providers, product authors & liquidity providers HiP ecosystem
- HiP token rewards paid on every transaction - Start of international expansion
- Virtual design features available - design & value
STAGE 5 - 15 MONTHS POST SALE home improvements in 3D, then finance and
contract through HiP
STAGE 6 - 18 MONTHS POST SALE
- HiP live in first international territory
- Further roll-out of decentralized ecosystem -
improved onboarding of 3rd party providers 2020
- Rich data feeds within 3rd party
MID 2017investment
strategies, open marketplace for data feeds - HiP ecosystem governance decentralized
(monetized via HiP tokens) - Continued international expansion
STAGE 7 - 24 MONTHS POST SALE - Decentralized trading exchange
BEYOND
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 22SECTION 7
HIP TEAM AND ADVISORS
Kai Peeters - Founder
Kai is an experienced CEO and entrepreneur, leading various start ups and
established companies within Internet, mobile, banking and IT sectors.
These include an IT consultancy trading within top-tier investment banks, a
social/retail marketing platform, luxury watch brand, luxury car club and a
number of innovative betting companies through social, affiliate, sports and
bitcoin betting concepts, including a bitcoin casino.
Tobias Straessle - Co-Founder
Tobias has over 30 years experience in the Financial Services industry
as a CIO, COO and Management Consultant. He was involved in the
development of many state-of the-art electronic trading and clearing
systems for exchanges and investment banks as well as several post-merger
technology integrations of international scale. He has advised several start-
ups in the financial services sector and more recently the crypto/blockchain
technology sector.
Tobias previously held a number of senior roles as an executive and
consultant with Saxo Bank Group, UBS Investment Bank, UBP and
Accenture. He was chairman of Saxo Bank Switzerland AG and holds an MSc
in Mathematics from the Federal Institute of Technology in Zurich (ETHZ)
and a MBA from Northwestern University, Chicago.
Sam Collett - Co-Founder
Sam is a Creative Technologist and all round designer geek strategist. He
has some 20+ years of industry experience for brands big and small and
has picked up many prestigious awards on the way, for clients as diverse as
Levi's, Stella Artois, Five, Cosmopolitan, NHS & Panasonic.
In addition to his digital practice, Sam also lectures in Graphic Design at
Worcester University, and is creator of Game Art BA(Hons).
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 23Marty Pitt - Technology
Marty is an experienced technologist, with a strong track record of leading
technical teams to successfully deliver large-scale complex platforms.
The past decade has been focused in finance and wagering, having built
trading and wagering platforms for some of the world’s biggest brands, such
as Lloyds Bank, National Australia Bank, TAB Australia and JP Morgan.
A deeply passionate technologist, he is equally comfortable on both on
established multi-year projects, and Greenfield initiatives within enterprise
and startup.
Mark Attwood - Marketing
Mark is an award-winning entrepreneur and internet marketing expert. He is
the creator of The Technophobes Guide to Internet Marketing Success and
the founder of Attwood Digital Marketing Agency, based out of Marrakech,
Morocco.
He created the world’s first online skip hire service in 2003, Topskips.com,
that went on to generate over £50m before he sold it. He has lectured on
digital marketing at the British Library, the Institute of Directors, Manchester
University Business School and the Federation of Small Business.
Ben Hovanessian - Business and Operations
Ben is a business leader who has worked in senior positions and written
strategy for some of the UK’s biggest and best loved brands including Tesco,
The Body Shop and The National Lottery.
Ben is customer and brand focused, with a proven career track record of
significant success and delivering brand and financial KPIs. Ben is an effective
negotiator having successfully delivered multi-million pound contracts and
trading terms with agencies and corporate organisations.
Jules Durham - Creative Director
Jules is a Creative Director with over 20 years’ experience, both agency
(WPP) and client side, where he continues to create success for many of the
world’s biggest brands.
Jules is a proactive leader, team player and strong collaborator. With brand
experience across technology, retail & beauty for both B2B and B2C.
Experienced in business; challenging clients/stakeholders to maximise their
budgets, & measurable ROI.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 24Michelle Milner-Eradhun - Executive Assistant
Michelle’s experience spans across marketing strategy and project
execution, sales strategy, business ops and Executive Assistant support.
With a passion for start-ups and business development, Michelle thrives
by working on projects where she can build genuine relationships with
the team. With 7 years’ in the real estate industry and some time in media
and tech, she is an advocate of creating environments which promote the
coming together of creativity, business ops and development; all building
towards a common goal.
Joseph Warren - Video and Media
Joseph is a London based photographic artist with a BA in Photographic Arts
from the University of Westminster, graduating in 2016.
Having dedicated the past twelve years of his life to the study, practice
and teaching of Photographic Arts and Music Performance; always taking
opportunities to travel and share his knowledge where possible. Joseph
creates and manages front facing media content here at HiP. He is fairly
new to the blockchain space and has a great deal of passion for the work
that disruptors and innovators are pursuing.
Martin Ocheng - 3D Product
Martin is our 3D expert, with industry experience over 10 years in both
advertising and games for big consumer brands.
He has worked on everything from high-end print campaigns and animations,
to games and projects using Unreal Engine, Unity, Hololens, Vive, ARkit,
Oculus, Samsung Gear etc.
Steve Avery - Systems Architect
Steve has over two decades' experience working in the tech industry across
a number of sectors including Lottery and Fintech (Goldman Sachs, Lloyds,
RBC, Santander, Crédit Agricole).
Witold Witkiewicz - Market Research
Witold is business advisor and founder of Kania Advisors. He has over 17
years’ experience in strategy, institutional investments, product structuring
and quantitative analytics focused on global real estate markets and
allocations.
He has advised and co-managed investment funds on behalf of institutional
and sovereign clients across private and listed securities markets, held
senior roles as Head of European Credit at an alternative management
firm focused on global real estate securities, at BNP Paribas responsible
for developing proprietary credit rating and risk models for the bank's
CRE securitisation business and in portfolio strategy at Aberdeen Property
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 25Investors. Witold has written award winning research on institutional real
estate allocations and portfolios published in leading academic journals.
Stuart Eggleston - Head of Product
Stuart is an award-winning Experience Designer and Digital Strategist with
over 19 years’ experience working with companies of all sizes in a variety of
sectors.
He has led design teams and worked with some of the world’s biggest
brands including Vodafone, The Economist, Lenovo, Skype and UNHCR.
Stuart always works in a user centered way understanding user needs
before combining with business needs, technical delivery and a good dose of
pragmatism to design compelling user experiences. People describe Stuart
as expert, passionate, an excellent thinker and doer, flexible, trustworthy,
conscientious and a rare find.
Augie Falero - Investor Relations
Augie is passionate about crypto, tech, people & business.
He has spent much of his career travelling the world and using his skills
to set up pop-up businesses, develop independent companies and launch
start-ups. Having worked in a variety of industries, he loves seeing different
talents come together to inspire, innovate and create something special. “It
is not the strongest of the species that survive, nor the most intelligent, but
the one most responsive to change.” – Charles Darwin (1809-1882).
ADVISORS
Jon Matonis - Bitcoin Foundation
Jon Matonis is a Founding Director of the Bitcoin Foundation and his
career has included senior influential posts at VISA International, VeriSign,
Sumitomo Bank, and Hushmail.
An economist and e-Money researcher focused on expanding the circulation
of nonpolitical digital currencies, Jon also serves as an independent board
director to companies in the Bitcoin, the Blockchain, mobile payments, and
gaming sectors, such as digital currency exchange Globitex and leading
bitcoin sportsbook Bitgame Labs. Jon has been a featured guest on CNN,
CNBC, Bloomberg, NPR, Al Jazeera, RT, Virgin Radio, and numerous podcasts.
As a prominent fintech columnist with Forbes Magazine, American Banker,
and CoinDesk, he recently joined the editorial board for the cryptocurrency
journal Ledger. His early work on digital cash systems and financial
cryptography has been published by Dow Jones and the London School of
Economics.
Jon advocates worldwide for Bitcoin and its disruptive economic implications
to a wide variety of audiences, including members of the Federal Reserve,
Bank of England, ECB, SWIFT, IRS, DOJ, retail payment networks, major
financial institutions, financial regulatory bodies, mobile money issuers,
iGaming operators, information security firms, hedge funds, gold investors,
and family offices.
STRICTLY CONFIDENTIAL ©2018 - HiP INTERACTIVE PROPERTY LIMITED
Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 26Peter Bill - real estate industry advisor
Peter is the author of Planet Property - A guide to the £400 billion UK market,
chronicling the sector between 1997 and 2012; during the biggest boom
and bust in real estate history.
Peter is a surveyor-turned-journalist who edited Building magazine for six
years in the Nineties, before a mercifully short spell in the City, supervising
global research output for the broking division of investment bankers,
Robert Fleming. In 1998 Peter joined Estates Gazette, editing the magazine
for 11 years, until 2009, when he retired, aged 61. Peter also wrote a weekly
‘On Property’ column for the London Evening Standard City pages for seven
years, until January 2015. Today he writes regular columns for Estates
Gazette, European commercial real estate title, PropertyEU, as well as for
the The London Magazine on residential property. Peter acted as an advisor
on the £75m sale of the Investment Property Database by Lazards to MSCI
in 2011.
Robert Cooper - FCA Compliance
Rob is a former Trading Standards Officer and established Scott Robert, a
regulatory compliance, risk and strategy consultancy, in 2008.
Scott Robert has grown to a team of 25 and now focuses its services on
FinTech firms, specialising in taking entrepreneurs with innovative business
models to market. Rob has also previously worked with the Department
for Business Innovation and Skills in an advisory role on regulatory reform.
His specialist consumer credit and financial services knowledge leads him
to regularly be invited to speak on the subjects. Rob’s established network
in the financial services industry, together with his legal and regulatory
knowledge, provides a valuable resource to the HiP team.
Paul Crawford - Industry Advisor
Paul is a Diploma Qualified financial adviser through the Chartered Insurance
Institute.
Paul qualified as an IFA in 2004 and has a number of years’ experience within
the financial services sector, primarily as a director and sales manager. Post-
2008 financial crisis, Paul has given up his license temporarily to concentrate
on other business ventures. His experience throughout the UK in legal and
financial sectors highlights a broad knowledge of services, IT functions
and business operations, along with a substantial network of professional
connections. Paul has consulted on a number of business start-ups, most
recently consulting on regulatory and operational structures within the
Crowdfunding and P2P industry.
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Registered address: HiP INTERACTIVE PROPERTY LIMITED., 6.20 World Trade Center, 6 Bayside Road, Gibraltar, GX11 1AA. Company #116550. 27You can also read