30 Power The PRESENTS - Ragtrader
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PRESENTS
The
Power
30
Who are the industry
movers and shakers
this year?
20 OCTOBER 2018 POWER 30 WWW.RAGTRADER.COM.AU
PRESENTED BY
A foreword
BDO Australia's Mark Schiavello
looks at the future of retail.
zon’s fault, it is a correction. The disadvantages of retailers using this
Put simply, what we think of as a platform include:
brick-and-mortar store is rapidly chang- • Data is accessible by Amazon which
ing, and consumers have an entirely new means competing products can be pro-
set of expectations. filed to suit customer demand.
• A one size fits all digital platform is
2. Leverage bricks and mortar not personalisation and personalisation
E-retailers have advantages over bricks- is fundamental in any winning retail
and-mortar stores. But bricks-and-mor- strategy.
tars’ key asset is they’re still where people • The one-size fits all digital platform has
can go to see and feel products and so- no connection to your brand, your story
cialise among other human beings. The or your experience.
biggest challenge many brick and mortar
retailers are having is understanding the While Amazon should be a supporting
B
DO IS PLEASED to be the presenting power of combining an in store experi- pillar of your omnichannel strategy, you
partner of the Power 30. Competi- ence with a powerful online strategy to should continue to invest in your own
tion in the Australian retail industry enhance their traditional channel.If done digital strategy so customers start their
is fierce, with the recent influx of new en- correctly a great online platform could path to purchase on your website.
trants suggesting apocalyptic change. make you national, or even international
Despite this, retail remains one of the players, all from a local store space. 4. Pricing strategy –discounting
largest and most important sectors within Many factors influence a retailer's per-
the Australian economy. 3. Amazon, friend or foe? formance, including appropriately priced
Retailers should move forward with op- Australian retailers simply can’t ignore products that maximise sales without
timism as they continue to navigate and the potential impact Amazon will have squeezing margin.
embrace emerging technologies, evolve on their business model. Amazon is ex- In the past eight years, the percentage of
their offer and continue to personalise and panding to target audiences that include products sold on promotion has increased
enhance the customer experience. B2B buyers via Amazon Marketplace. from 30% to 40%, making Australia one
Congratulations to all those named Amazon Marketplace is an e-commerce of the most highly promoted countries in
in the top 30. I leave you with my in- platform that enables retailers to sell new the world.
sights on the year to date and wish or used product alongside Amazon’s reg- This has given rise to Australian shop-
you well for the upcoming festive ular offerings. pers who are highly price aware. When
shopping season. utilising discounting, ensure you
The benefits of retailers using this plat- monitor the impact this strategy has
1. It isn’t an apocalypse form include: on your brand. A brand is a promise.
Retail store closures, bankruptcies and • Expanded customer reach. Consumers have a collective image of
declining sales have caused concern and • Enhanced customer trust – custom- a brand, a pricing strategy inconsis-
some over-reaction throughout the indus- ers will use Amazon ahead of unse- tent with this image will damage your
try. Jumping to conclusions about a “retail cured websites. brand's perception.
apocalypse” and playing the blame game • Fulfilment by Amazon removes the I look forward to monitoring the
is dangerous. What’s currently happening need for retailers to pick, pack and ship upcoming journey ahead for retail.
in retail is not an apocalypse, is not Ama- to consumers. Go Well! ■
WWW.RAGTRADER.COM.AU POWER 30 OCTOBER 2018 21
PRESENTED BY
Power
The
Assia Benmedjdoub reveals the 30 most
powerful people in the fashion industry this year.
30
2
Sophie Holt store network, then the launch of in-store
Sophie Holt is the comeback queen. technology allowing staff to confirm and
During a 13-year tenure as Coun- pack orders for home delivery within 20
try Road’s creative mastermind, she led minutes. Running out of breath? Stay with
a resurgence of the iconic brand in the us. There was also the release of Cue’s Style
early 2000s. By creating a unified design Finder tool, allowing shoppers to take or
strategy across multiple product catego- upload photos and search for similar-look-
ries, she turned negligible profits into ing styles at Cue. “Innovation is at the core
consecutive sales successes. Now charged of everything we do at Cue, so we are al-
with the creative turnaround of heritage ways looking at ways to embrace new tech-
brand Oroton, Holt will not only revise nologies and improve the customer shop-
its accessories range but extend into ap- ping experience,” he says.
parel and jewellery collections. Holt con-
sulted for Oroton, as well as department
store David Jones, on a casual basis prior
4
to joining the business full-time in Au- Kevin Song
gust. “Oroton is an iconic brand that has As managing director of Inditex
always stood for quality and everyday Australia, Kevin Song oversees one
1
Elle Roseby luxury. I’m excited for the opportunity of the most powerful international brands
Elle Roseby has managed some of to create a new contemporary perspective in the market: Zara. It detonated the na-
the biggest fashion retail brands in that will write a new chapter in Oroton’s tional eCommerce space with the launch
Australia, including fast fashion chains history,” she says. of an online platform in March, mark-
Sportsgirl and Supre. This year, the stakes ing the start of a two-year global digital
were raised even higher as Country Road rollout across all countries. According to
poached the beloved industry doyenne to data from online marketing data provider
3
reinvigorate the 44-year-old brand. It is Shane Lenton SEMrush, organic search traffic to Zara.
the biggest brand in the Country Road Cue’s chief information officer Shane com from Australia increased by 50%
Group portfolio, which includes Witch- Lenton has been unleashing rapid- from January to March. However, it was
ery, Mimco and Politix. Speaking at fire service missiles since January. First paid search that was the biggest driver
Ragtrader Live in May, when she was still came the launch of three-hour delivery of traffic to Zara’s new Australian online
Supre GM, Roseby was quick to praise throughout Aus- store, which saw an increase from Janu-
the importance of a good team in retail tralia, making ary to March of an incredible 18,900%.
turnarounds. “I’ve been most fortunate Cue the first ma- In giving us exclusive analysis on the
to witness a true brand transformation. jor national bricks launch SEMrush head of global market-
We’ve come a long way and there is no and mortar re- ing Olga Andrienko says the long-term
doubt in my mind that the success of our tailer to do so. In impact would be significant. “With Zara
transformation has been underpinned March, followed being present and having an aggressive
by the passion and commitment of our the national roll- marketing strategy, we see the change in
team.” Roseby was instrumental in a re- out of WeChat the whole market. Local retailers are now
tail and ranging overhaul at the national and Alipay pay- trying to neutralise the effect of Zara’s
retail chain. ments across its launch here.”
22 OCTOBER 2018 POWER 30 WWW.RAGTRADER.COM.AU WWW.RAGTRADER.COM.AU POWER 30 OCTOBER 2018 23
PRESENTED BY PRESENTED BY
5 7 14
Scott Evans Judy Coomber Project, a charity that works to break the Joanne Goldman Founder Jane Lu says the company is look-
It was on the verge of collapse just Sleepwear retailer Peter Alexander cycle of poverty. Is there a commercial future ing to achieve a $100M run-rate with no
four year ago. But in 2018, Noni expects annual sales to exceed $250 for Australian fashion design- external funding by 2020. “We have such
B Group emerged as one of the largest million by fiscal 2020. The business de- ers? If Hotsprings CEO Joanne Goldman an incredible team – it’s what makes work
women’s fashion players in Australia with livered record sales for FY18 of $218.7 has anything to do with it: yes. Goldman exciting for us – that we have these inter-
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a store footprint of over 1400. Under the million, up 14.5% on FY17 and up 31% Melinda Tually joined the business in 2014, following a esting challenges to work through and
direction of managing director Scott Ev- over two years. The woman behind it all? As Australian fashion retailers stint as The Apparel Group general man- we have the best people in the industry
ans, and backed by major shareholder Al- Judy Coomber, who joined Peter Alexan- start to clean up their supply ager for wholesale. Under her leadership, to work on them with.” What started off
ceon Group, the company acquired Mill- der over five years ago after a solid stint as chains, there is a respected industry au- Hotsprings has acquired and assisted in with a laptop and two shelves of clothing in
ers, Katies, Crossroads, Autograph and Myer group general manager of merchan- thority who’s name gets mentioned time the development of several leading brands 2010 is now an online global fashion con-
Rivers brands from Specialty Fashion dise. So successful was she in her position, and time again. Melinda Tually. Hav- including P.E. Nation and Rebecca Val- tender, shipping to 80 countries. Lu credits
Group for $31 million in May. Prior to she was appointed to lead both Peter Alex- ing been the Fashion Revolution coor- lance. This year, she salvaged beloved de- a disruptive retail model and an evolving
the acquisition, it operated 614 of its own ander and fast fashion sister brand Dotti dinator for Australia and New Zealand signer label Lover out of administration social media strat-
stores, generating $316.8 million in rev- in March. since its inception in 2013, Tually also and retained the creative nous of found- egy for a social fol-
enue and a before tax profit of $5.9 mil- spends her time consulting to business- ers Nic Briand and Susien Chong. “When lowing of over 3.5
lion. Evans says the combined businesses es, including her current role as David we acquire brands we immediately ensure million. This year,
will deliver multiple synergies and bring Jones ethical sourcing manager. As a and it is critical that we understand the Showpo took out
8
annual revenue to around $1 billion. Justin Davis-Rice former deputy chair of The Fair Trade inventory and forward orders and that an unprecedented
“This is another exciting step forward for He’s the man who took Bendon Association of Australia and New Zea- they are captured in our system accurate- four gongs at at
Noni B Group and represents the acqui- global. This year, Bendon CEO land, the advocacy body for the fair called on to collaborate with brands and ly and physically in our warehouse, “she the Australia Post
sition of five well-known and established Justin Davis-Rice orchestrated a merg- trade movement, her commitment to host fashion events, including both the says. “With Lover, we also met with the Online Retailer
iconic Australian brands that are both er with New York-based intimate ap- the cause is unparalleled. “Every fash- Target and Wittner spring 18 activa- team, shared our vision with them and Industry Award.
complementary and highly synergistic to parel company Naked. As a result, the ion brand that produces a garment has tions. Sefton knows her stuff. The in- reassured them of their job security. We
our existing portfolio.” newly formed Naked Brand Group an impact and they need to take own- fluencer has over 20 years experience in wanted everyone to buy into the fact that
kicked off an aggressive rollout strat- ership and responsibility for that,” she the fashion industry, including a stint we are all going to be working together to
17
egy, commencing with the launch of says. “In saying that, we can’t expect to as head of womenswear for streetwear get the business back to the strong posi- Camilla Franks
its Heidi Klum Intimates’ solutions be perfect or to fix things overnight be- retailer General Pants. Alongside her tion it previously had held.” A week after revealing she was
6
Marina Afonina line to over 4000 CVS locations across cause it’s just not practical.” Ten points friend Elle Ferguson, she developed diagnosed with breast cancer,
After multiple interviews with key the United States. It was Davis-Rice for added diplomacy. and launched digital platform ‘They All designer Camilla Franks fronted a spec-
international buyers at Mercedes- who first brokered the venture with Hate Us’ as an early adopter, leveraging tacular show to close Mercedes Benz
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Benz Fashion Week Australia 2018, rag- Klum in 2014, after ending a 25-year transactional eCommerce with social Shane Fallscheer Fashion Week Australia 2018. The pa-
trader.com.au announced Albus Lumen product deal with Elle Macpherson. media. Sefton continues to expand her Accessories chain Lovisa has rade, inspired by her travels to Japan, in-
11
as the winner. The brand was consistently Naked has since announced its inten- Peter Larsen portfolio with the launch of art business been a standout performer on the cluded a Japanese harp orchestra, drums,
praised as a stand out for bridging design tion to acquire FOH Online Corp, the At a time when retailers bat- Sefton Segedin and consultancy Where stock exchange this year, with shares leap- a life-size blossom tree and walls covered
with solid commercial sell-through. “I exclusive licensee of the Frederick’s of tle it out for consumer spend- Did Your Style Go. ing close to threefold from $3.55 to $10 in fabric featuring her prints. Behind her
really love Albus Lumen,” Net-a-Porter Hollywood global online license. “The ing, Specsavers Australia is on track in 12 months. While the brand has seen tenacity and creative mind also beats a
fashion director Lisa Aiken told us. “We merger enables Bendon to increase its to reach $1 billion in sales in 2019. It two executive departures in six months, heart dedicated to solid business practic-
launched the brand on site for resort 18 footprint in the U.S. market, facilitat- recorded a whopping $947 million in including both its CEO and CFO, its es. Speaking at Ragtrader Live earlier this
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and the aesthetic is beautiful and under- ing global business growth both organ- annual sales for the year ending Feb- Guy Russo sales performance is unquestionable. The year, Camilla CEO Jane McNally re-
stated.” Brand founder Marina Afonina ically and via strategic acquisitions,” ruary 28 this year, a 10.12% increase We know he made it to the company saw double-digit growth in the vealed her team is investing 300 hours a
has had a meteoric year overall, winning Davis-Rice says. from 2017. Heading up the charge is Power 30 list last year - but as 2017/18 financial year, earning $217 mil- week in implementing structural systems
several industry accolades and awards in- Specsavers Australia and New Zealand he prepares to exit his role as Wesfarmers lion in revenue and hitting $36 million ahead of accelerated global expansion.
cluding a prestigious finalist spot in the executive director Peter Larson, who’s head of department stores, it would be re- in net profit. Lovisa’s founder and MD This includes a new cloud-based ERP
2018/19 International Woolmark Prize. most impressive feat is achieving this miss not to look at Guy Russo’s remark- Shane Fallscheer has been steadily rolling and finance system, a PLM software
9
She also took out the BT Emerging Fash- Tania Austin growth organically. Specsavers opened able legacy. Russo is widely credited for out the brand globally, with new stores in overhaul and new eCommerce platforms
ion Designer Award in March, drawing As if co-founding one of the coun- just four additional sites over the finan- the stunning transformation of Kmart, the UK, Spain and France. “We have been dedicated to key international markets.
praise for designing garments women try’s greatest retail success stories cial period, with average sales per store bringing it from the brink of bankruptcy able to continue the momentum from the “Our amazing Camilla is responding
could wear season after season. (Cotton On) wasn’t enough, Tania Aus- increasing by around $200,000. Speak- in 2008 to a 21.5% increase in profits to very strong start to the year through the well to treatment and wanted to capture
tin continues to work her magic as owner ing at Ragtrader Live in May, Specsav- $660 million in 2018. While initially second half in the face of some great rang- where she is on her personal path fight-
of Decjuba. In July, she celebrated 10 ers co-founder Charles Horner says the tasked with fixing the embattled Target es from prior year and four years of strong ing cancer. The strength and authenticity
years at the helm of the fashion retail key to the brand’s success is disruption. business, which flagged a $300 million comps to deliver another excellent result,” evident in these images is what we always
chain and the success of new ventures “We introduced a single pair of glasses write-down in August, Russo will see out he says. “It’s pleasing that we were able to see when she comes into the office,” she
such as D-LUXE Basics and Decjuba with lenses for $99 and we introduced his tenure at the end of October. Wes- continue to invest into the structures to says.
Kids. “Expanding our store footprint two pairs of glasses for one low price, farmers CEO Rob Scott continues to support our global expansion and at the
always keeps us busy,” she says. “We’ll with lenses for $199. So suddenly we’re praise his contribution to the business. same time continue to deliver strong re-
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open the doors to our 100th store later giving people double what they had be- “He has led a world-class turnaround of sults from existing markets.” James Wakefield
this year, which is seriously awesome. At fore for less than half the price.” Kmart into one of Australia’s best prod- You know you’re onto a good
the heart of all of our expansion plans uct development and retail companies. thing when the world’s larg-
is delivering amazing to our customers. Under Guy’s leadership, Kmart’s earn- est suit manufacturer invests $3 mil-
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It’s such an exciting time to be a part of ings have increased more than five-fold Jane Lu lion in your startup. That’s exactly what
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the Decjuba community.” An important Tash Sefton and more recently he has led a significant Heading into the new year, digi- happened in February, when Dayang
part of the journey has been its long- There’s a reason digital influ- reset of Target, reducing its cost base and tal disruptor Showpo announced Group gave Australian custom-made
standing partnership with The Hunger encer Tash Sefton is regularly returning it to profitability.” it had delivered its one-millionth order. suiting brand InStitchu a generous
24 OCTOBER 2018 POWER 30 WWW.RAGTRADER.COM.AU WWW.RAGTRADER.COM.AU POWER 30 OCTOBER 2018 25
PRESENTED BY PRESENTED BY
24 26
capital investment. Co-founder James is the reason Joe Farage has entered the Mark Teperson Camilla Freeman-Topper well as a compelling social media strat-
Wakefield has taken the brand to suc- Power 30 for 2018. Alongside his partner Teperson’s achievements It’s not easy to stay on top of egy, the brand has been enjoying unprec-
cessive sales heights, recording 114% Katy, he has taken tailoring business Farage as Accent Group chief fashion trends for 15 years. edented success in the US this year. The
year-on-year growth leading up to the to new heights while still producing shirting digital officer are too long to detail: However, Camilla & Marc co-founder Ca- brand has set up a warehouse in the US
deal. Under the venture, Dayang Group in their own Surry Hills factory. Farage at- whether it’s the launch of a purpose- milla Freeman-Topper has done just that, and credits 35% of its Instagram follow-
will become the startup’s production tributes the introduction of womenswear in built digital hub in Melbourne, click- celebrating the milestone brand anniversa- ing to the market. Annually, the brand
partner and fund the rollout of 15 glob- 2003 and the launch of eCommerce as piv- and-collect, click-and-dispatch, end- ry this year. The brand recently debuted its is shipping around 25,000 pairs to the
al showrooms. It will also ramp up In- otal moments for the brand. It was an early less aisle, three hour delivery and new 10th national store in Brisbane and opened US with online sales to the market also
stitchu’s online and in-store experience, adopter in the digital designer space, going payment options both online and in Mercedes-Benz Fashion Week Australia in doubling from last year. “As a weekly
with Wakefield praising the collabora- live with a platform as early as 2008. “It’s be- stores. But as every retailer worth May. “It was our platform to launch the percentage, it’s probably running around
tion as an important next step for the come much more significant in subsequent their salt knows: if you can keep a brand in 2003 and we have enjoyed many 15%,” Bianco says. “It all started around
brand. “The Dayang team shares our years,” he says. “Having an online platform clean bill of inventory, you deserve an highlights together. It is exciting to reflect 18 months ago when we got in touch
vision that the future of menswear is has become a necessity for all brands – even award. That’s exactly what happened on 15 years and all the experiences we’ve with Nordstrom and it’s just grown from
made-to-measure and in the belief that more so now than bricks and mortar.What when Accent Group commenced us- had.” The designer brand is across several there. It’s been fantastic in the States.”
a meticulously crafted suit should be af- it has also done is encourage brands to make ing its 445 store network as distri- product categories and is available in global
fordable,” he says. their retail space experiential and innovative bution centres.”We launched ship department stores and premium boutiques
more so than ever before. It’s essential for us from store, or click and dispatch,” he directly in the USA, UK, Europe and Asia.
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to give our customers a reason to visit us in says. “This story became 30-50% of Maggie Zhou
store rather than just to buy product; it’s an our digital sales virtually overnight. China’s Alibaba, often com-
19
Kellie Hush evolving challenge.” We couldn’t roll this thing out fast pared to America’s Amazon,
27
The fashion retail industry will be enough and it just started with seven Marcus Crook is now claiming Australia as its third
paying close attention to respect- stores. We added seven stores to click It has been a big year for social largest overseas market. Since open-
ed publishing veteran Kellie Hush this year. and dispatch and increased our aver- enterprise HoMie, which uses ing a Melbourne office in 2017, Alibaba
21
After a 23-year run in the Australian media, Karen Brickell age weekly sales by a quarter of a mil- 100% of profits to tackle youth home- Group ANZ MD Maggie Zhou has led a
Hush announced she was stepping down as All eyes will be on Karen Brick- and wholesale presence. “2XU first en- lion dollars a week. Just with seven lessness. In April, the brand made a bold concerted strategy to enlist more brands
editor-in-chief of Harper’s BAZAAR Aus- ell leading into the new year, as tered Asia in 2008 with a wholesale pres- stores which is phenomenal.” He said statement with its ‘Made In Melbourne’ onto the platform, with Kathmandu and
tralia in August. Why? She plans to use her she attempts to revive the fortunes of ail- ence in Hong Kong and Singapore, and is the combined force of click-and-col- range, using an ethical and sustainable Review among those trading on the site.
intellectual capital to launch her own retail ing department store Target. Appointed as now present in 13 markets across the Asia lect and click-and-dispatch has now end-to-end process in Australia. This in- In fact, it has around 2000 Australian
business, with the September 2018 edition head of womenswear and intimates design Pacific region with plans to grow our retail more than doubled digital sales. “And cluded locally sourced cotton from NSW companies conducting business on its
of Harper’s BAZAAR to be her final is- in September 2017, she has a rich history in presence from 22 to 50 stores in the next 12 I didn’t invest a dime in more invento- and production facilities in Victoria. In Tmall website and regularly stages Ali-
sue. “I’ll be bringing together all of my buying and design spanning Myer, Deben- months and to 100 in the next three years,” ry. Not a dime. I didn’t go to my CFO August, co-founder Marcus Crook also baba eCommerce expos to drive growth
knowledge and passion for fashion plus hams, Marks & Spencer and more recently he says. “The joint venture is an exciting op- and say ‘I need $10 million to stick in announced an important partnership and brand recognition in key markets
my extensive contact network to create Forever New. Although Target endured a portunity for 2XU to share the world’s best my warehouse to do these sales’ but with retail giant Cotton On. Participants such as Sydney and Melbourne. The PAS
a unique fashion brand,” she says. “My $300 million writedown this year, spring sports compression and high performance just made all inventory available.” in HoMie’s Pathway Project will now be Group group general manager for digi-
six years at Harper’s BAZAAR have been 18 is the start of a full-scale collection and apparel with Chinese consumers, who are able to complete internships through Cot- tal Anna Samkova says Zhou is a proac-
the highlight of my career so far and after marketing overhaul. “We lost our way a lit- embracing sport and physical activity like ton On Group stores and work towards tive player in the market. “I met Maggie
celebrating BAZAAR’s 20th Anniversary tle bit,” she says. “At Target, the core of our never before.” gaining a formal retail qualification as at the International Women’s Lunch in
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this year, I felt the customer base is a modern mum and our Wez Bryett part of the project. In announcing the March last year. After a quick introduc-
timing was right ranges had not been delivering on that, so Wez and Eirin Bryett be- ‘Made In Melbourne’ collection, Crook tion Maggie’s team mentioned that they
to step down and we had been disappointing her quite con- gan with just one Princess said supporting the local community is at are big fans of our Review brand. Maggie
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pursue a personal siderably.” Following a directional market- Clare Press Polly store in Brisbane. Fast for- the heart of the brand. “It was always at wanted to explore it further so we com-
creative dream. ing campaign for its new activewear range, You know the fashion industry ward to 2018 and the eCommerce the forefront of our mind that we wanted menced a discussion shortly after.”
The magazine is its hero $25 leggings shifted 3600 units in is getting more serious about site is on track to make $15 million to produce locally now and we’re in the
in great hands as just a matter of days. While Brickell ac- the planet when Vogue Australia appoints in earnings, up from $10 million last position to do that and we’re excited.”
I have an incred- knowledges there is still a long way to go, a sustainability editor-at-large. That’s ex- year. This figure was enough to at-
30
ible team.” Hush the expansion of Target’s linen apparel offer actly what happened in February, when tract investment from private equi- Greg Healy
became editor of and trend-driven looks for spring marks a eco pioneer Clare Press assumed the role ty-backed San Francisco company It was a senior executive wipe-
28
BAZAAR in 2012, brave new direction. in a bid to ensure the masthead main- Elevate Brand Partners in August. Anthony Bianco out like no other. But it placed
taking responsibility for the BAZAAR tains an environmental focus moving It is understood the company has tak- “It’s not the big that eat the Greg Healy at the helm of once-iconic
brand across all platforms, including print, forward. Press is no stranger to critical is- en as much as a 50% share in the on- small, it’s the fast that eat the surfwear brand Billabong, overseeing
digital, events and social media. Under sues facing the industry, having disrupt- line platform and is preparing a signif- slow.” That’s Tony Bianco director An- operations for the Asia Pacific. Billa-
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Hush’s editorship, readership increased 6% Paul Higgins ed the sector with her book ‘Wardrobe icant roll out of Princess Polly in the thony Bianco’s take on the competitive bong’s key players were wiped of their
YOY in 2017 and is on track to do the same As Australian brands start to eye Crisis’ and as a passionate advocate on United States. What makes Prin- retail market: and positions in April, following the brand’s
in 2018, with its total cross-platform audi- off the lucrative Chinese market, the Australian advisory board of Fashion cess Polly so successful? Aside from for his fearless- acquisition by Quiksilver parent com-
ence also increasing 32% YOY. performance brand 2XU made massive in- Revolution. “The biggest change to hap- a fast fashion and promotional sales ness in evolving pany Boardriders. The dramatic cull in-
roads this year with a landmark business pen in my lifetime is already happening: model, the business heavily invests to meet the times, cluded CEO Neil Fiske, CFO Jim How-
deal. Partnering with major Chinese fash- climate change,” she told vogue.com. in an inf luencer and social media led he makes the ell, general counsel Tracey Wood, HR
ion retailer GXG, CEO Paul Higgins says au when the new role was announced. marketing strategy. Most recently, Power 30 list for chief Mara Pagotto and GSM operations
20
Joe Farage the Australian brand is now well placed to “Global warming and extreme weather this included a collaborative line 2018. In addition GM Paul Burdekin. Healy’s role will see
How often does an independent tap the $6 billion a year Chinese gym and projections are scary, but I feel hopeful – with YouTube star Sammy Robinson to creating on- him lead the embattled surfwear group
vertical business - which still fitness industry. It plans to open 50 retail there are so many inspiring people, par- which followed its debut inf luenc- point and trend into the future, managing the local busi-
commits to onshore manufacturing - cele- stores throughout mainland China in the ticularly younger women, emerging in er collection with Cartia Mallan driven collections ness for the Billabong, Element, RVCA,
brate 20 years in business? Not often, which next three years, in addition to its online the green movement.” in 2017. for the market, as Von Zipper and Xcel brands. ■
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