Winter '22 - Adding personal value at the Faculty of Economics and Business

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Winter '22 - Adding personal value at the Faculty of Economics and Business
Winter ‘22

Adding personal value at the Faculty of Economics and Business
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22                         Editorial                                        2

                          EDITORIAL
                          In this winter issue of FEB Research Magazine we showcase
                          our engagement with society. Our new slogan is “Connecting
                          for impact” and throughout our research we have shown our
                          connection to society.

                          Our first article is a good example of that impact. It shows how
                          economics and business on the one hand, and medical sciences
                          on the other, meet and how their joint forces could effect the well-
                          being of people suffering from an acute stroke.

                          Sjoerd Beugelsdijk and PhD graduate Juliette de Wit talk about
                          their research on polarization, a hot topic in the Netherlands.
                          Beugelsdijk explains why he wrote his book ‘De Verdeelde
                          Nederlanden’ (The divided Netherlands).

                          Last but not least, we have contributions on gas markets mergers
                          by recently graduated Jann Keller and on sustainable seafood
                          supply chain issues by Mellie Pullmann who recently joined FEB.

                          We hope you enjoy reading our magazine.

                          Annemiek Koning
                          Rina Koning
                          Anne Floor Lanting
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22                      Contents                          3

      Contents

                                      4-9
                                                                      17-19
Contrast                                    PhD graduate Jann Keller
New solutions for acute stroke care         The impact of gas market mergers

                            10-12
                                             News						20
                                             Publications					22
                                             PhD Theses					26
                                             Research Reports				28
New in Groningen                             Organisation of Research		 29
Mellie Pullmann
                                             Colophon					30

                            13-16

Sjoerd Beugelsdijk and Juliette de Wit
on polarization in the Netherlands
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22              Contrast                                4

 Durk Jouke van der Zee          Erik Buskens
 Associate professor of          Professor of Health Technology Assessment
 Operations / FEB                FEB / UMCG

 Chi Nguyen                      Willemijn Maas
 PhD candidate FEB               PhD candidate UMCG

 Maarten Lahr
 Senior researcher, Department   Maarten Uyttenboogaart
 of Epidemiology / UMCG          Stroke/Interventional Neurologist / UMCG

     Organizing stroke care –
     doing research across
     disciplines
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22                                  Contrast                                      5

FEB researchers Durk-Jouke                         improve the outcome of patients with a stroke.
van der Zee and Erik Buskens                       The consortium consists of researchers
joined forces with their                           from all academic hospitals and associated
colleagues Maarten Lahr and                        universities in the Netherlands. Furthermore,
Maarten Uyttenboogaart from                        many (major) hospitals and emergency
the University Medical Center                      medical services collaborate in the project.
Groningen (UMCG) to work on                        The development of this consortium is in
new solutions for organizing                       agreement with the objective of the Dutch
regional acute stroke care,                        Heart Foundation in setting up a lasting
thereby participating in externally                national high quality consortium targeting
funded projects.                                   stroke research.

“Acute ischemic stroke is the second leading       CONTRAST merges health-based research
cause of death and a leading cause of              on new stroke treatments with research on the
long-term disability world-wide. Acute brain       organization and logistics of regional acute
infarction is caused by a blood clot obstructing   stroke care networks. The clinical partners
blood flow in the brain. The clot deprives         will perform five large acute stroke trials to
downstream brain tissue from oxygen and            test novel treatment strategies. The FEB/
glucose, leading to neuronal cell death. The       UMCG team hosts the work package on the
longer the clot blocks flow the more damage        organization and logistics of the acute stroke
is done, resulting in (severe) disability and      care network (€ 600 K). Main focus of the work
possibly death. In short: “time is brain”,         package is on new (cost) effective solutions
explains Maarten Uyttenboogaart                    for regional stroke care organization, thereby
                                                   considering allocation of stroke facilities,
Not surprisingly, stroke care organization         patient routing and workflow management.
is recognized as a main determinant for            Within the consortium the team works
patient outcomes as it impacts the time from       alongside health researchers with a focus on
symptom onset to start of treatment. By            new stroke treatments.
bringing in, applying, and extending concepts
and methods from operations management,            Durk-Jouke van der Zee describes the search
operations research and epidemiology the           for new solutions. ”We seek to improve patient
team seeks to improve regional stroke care         logistics in two ways. Firstly, new concepts
organization.                                      for organizing acute stroke care are (further)
                                                   developed and put to the test using model-
Current efforts: CONTRAST project                  based approaches. For example, a drive-the-
The FEB/UMCG research team participates in         doctor model may reduce time to treatment
the Dutch nationwide CONTRAST1)2) project          by allowing to offer all stroke treatments at the
                                                   same regional hospital: instead of transporting
       - More about CONTRAST                       the patient to another hospital for advanced
       - Hartstichting and CONTRAST
                                                   treatment, a doctor with the right expertise is
                                                   driven to the regional hospital instead.
sponsored by the Dutch Heart Foundation
and several companies (€ 14 M). The                Secondly, we aim to strengthen model-based
COllaboration for New TReatments of Acute          support in designing logistic solutions for
Stroke (CONTRAST) consortium aims to               acute stroke networks and assessing their
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22                                     Contrast                                         6

cost-effectiveness. Until recently, clinical trials   (combined) simulation and stochastic models
were the main vehicle in the domain for testing       we provide a more efficient alternative for
logistic solutions, while operations research         real-life tests as in clinical trials, allowing both
methods hardly made an entrance. By using             research and clinical practice to benefit.”
and developing these methods, especially

Figure 1. Example of cost-effectiveness model for new comprehensive stroke centers.

A                                      90 days          First year        Next 9 years

                                        mRS 0             mRS 0

           Simulation                   mRS 1             mRS 1

    Adding new comprehensive            mRS 2             mRS 2
          stroke centers                                                   Markov
                                                                           model
                                        mRS 3             mRS 3

                                        mRS 4             mRS 4

                                        mRS 5             mRS 5

                                        mRS 6             mRS 6         Death

                                        mRS 0             mRS 0

           Simulation                   mRS 1             mRS 1

                                        mRS 2             mRS 2
        Current situation                                                  Markov
                                                                           model
                                        mRS 3             mRS 3

                                        mRS 4             mRS 4

                                        mRS 5             mRS 5

                                        mRS 6             mRS 6         Death

B                                                      A. Combined discrete event simulation and
                                                       Markov model. mRS (modified Rankin scale)
                                                       is a scale for measuring functional disability
       mRS                               Death         after stroke with higher score for more
                                                       severe disability.

                                                       B. Markov model. In each one-year-cycle
                                                       patients can remain their mRS state (from
                                                       0 to 5) or make a transition to another worse
                        Worse mRS
                                                       mRS state or death due to all causes.
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22   Contrast   7
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22                                    Contrast                                      8

Chi Nguyen and Willemijn Maas are the                in a certain time to capture all consequences
two PhD students who are part of the                 of new interventions and current practice.
CONTRAST project.                                    Furthermore, we will apply our model to
                                                     answer questions about the cost-effectiveness
                                                     of re-organizing stroke services. For example,
Chi Nguyen                                           is it cost-effective to add new comprehensive
                                                     stroke centers in the North of the Netherlands?
“I am a second-year PhD candidate in                 Further, the question “Should we introduce
the Operations Department, University of             pre-hospital triage to transfer suspect stroke
Groningen, from March 2020. I come from              patients faster to comprehensive stroke
Vietnam, where I obtained my bachelor                centers?” could be answered by using the
degree in Pharmacy. In 2016, I came to the           cost-effectiveness model.”
Netherlands for a 2-year Master program
at Radboud University, with the major of             Impact
health technology assessment. After master           “The aging population and high economic
graduation, I went back to Vietnam to work for       burden of post-stroke require innovative
over a year and really missed the Netherlands        treatments and well-organized stroke care
(but not the Dutch weather). Now I am on             pathways. However, introducing new stroke
the PhD journey in Groningen and can enjoy           services could be costly while health resources
‘Kibbeling’ and ‘Bitterballen’ again. I like doing   are constrained. Therefore, questions
yoga, cooking, hanging out with friends, and         regarding the efficient use of scarce resources
gardening in my free time. I also love travelling    are important topics for policymakers and
and visited many beautiful towns in the              clinicians.
Netherlands.”
                                                     Our new model allows a pragmatic approach
Research                                             to assess the cost-effectiveness of re-
“My research is about economic evaluations           organizational stroke services with different
of stroke care treatments and their associated       set-ups. Additionally, our results will provide
organization in the Netherlands. My project is       evidence on the cost-effectiveness of new
closely linked to the project of my colleague,       strategies for policymakers, clinical physicians,
Willemijn Maas. In this project, we aim              and other stakeholders to make a better-
to develop new models to assess cost-                informed decision in stroke care services. New
effectiveness of stroke care strategies, and         stroke strategies may be applied in the Dutch
analyse the cost-effectiveness of stroke care        setting if these strategies are cost-effective
strategies from a Dutch healthcare payer             when compared to current practice.”
perspective and societal perspective.

Regarding the first objective, we combine
discrete event simulation and Markov
models, to provide a flexible and realistic
representation of the acute stroke care
pathway as well as considering long term
effects of treatments (Figure 1). A Markov
model is a stochastic model in which
transitions between different states are run
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22                                   Contrast                                      9

Willemijn Maas                                      uncertainties in their diagnostics and duration
                                                    of services provided. After careful validation,
“I am a fourth years PhD student at the             models are used to put improvements of the
University Medical Centre Groningen. Being          stroke care system to the test by estimating
multi-disciplinary, my project is also hosted       their effects on patient lead times and
by the Department of Operations, FEB. I did         outcomes. For example, we are assessing
my bachelor and master Human Movement               workflow efficiency, the addition of EVT
Sciences both at the University of Groningen.       hospital(s) in the north of the Netherlands and
When I am not working, I spend a lot of my          the design of a ‘drive the doctor’ model, where
time with my family. Especially taking care and     the doctor travels from a non EVT capable
playing with my son. Next to that, I like to play   hospital to a local hospital to treat patients.
tennis, try other sports, take a long walk in the
woods and to meet up with friends.”                 Impact
                                                    “Stroke is a leading cause of serious long-term
Research                                            disability. By researching the organization
“My research is about the organisation of           of acute stroke care and hopefully reducing
acute stroke care in the Netherlands. Two           the time from stroke onset to treatment, the
acute stroke treatments are intravenous             likelihood of regaining functional independence
thrombolysis and endovascular thrombectomy          will be increased.
(EVT). Both treatments are highly time
dependent and not every hospital provides           In addition I try to show other researchers
both treatments. I am especially focussing          in the field how they can use simulation
on patients that are eligible for EVT. EVT is       modelling in the design of their specific region
only offered at specific hospitals. Therefore,      to improve stroke care. Because regions differ
respective patients may have to be transported      in various ways, such as hospital spread,
from their regional hospital.                       urban or rural environment and workflow
                                                    efficiencies, I believe that there is no dominant
For research on the organisation of the acute       organizational model that fits every region.
stroke care I am using simulation models            A design approach, such as simulation
(see Figure 2). Simulation models allow to          modelling, could be a manner to deal with
represent the stroke pathway in great detail,       regional differences.”
thereby capturing patient logistics, including

Figure 2. Monte Carlo simulation model, the acute stroke pathway.

A hypothetical stroke patient is traversing         this is a probabilistic model, the delay will be
the acute stroke pathway (baseline model).          drawn from the underlying distributions. These
Each step from stroke onset to the start of         distributions are obtained from real patient
treatment will create a certain delay. Because      data.
Winter '22 - Adding personal value at the Faculty of Economics and Business
FEB Research Winter ‘22       Mellie Pullman   10

                      New in Groningen:
                      Mellie Pullman
FEB Research Winter ‘22                                  Mellie Pullman                               11

Mellie Pullman has recently                        design. Later, I went back to school for my
been appointed as professor                        MBA and PhD, which I both obtained at the
of Sustainable Supply Chain                        University of Utah, the latter at the Production
Management in the research                         & Operations Management department.
programme Operations                               Since 1997, I’ve worked in several different
Management and Operations                          US and UK schools, such as Colorado State
Research (OPERA). Pullman                          University, Cornell University, and the London
worked at universities in the                      Business School, in operations or supply chain
United States and the United                       management departments. For the last 15
Kingdom before coming to                           years, I worked at Portland State University
Groningen. During a prior visit to                 where I eventually became a full professor in
the city for a conference, Pullman                 supply chain management.”
took a liking to Groningen and
its university. After a sabbatical               Your chair is in Sustainable Supply Chain
in 2020, she decided to make the                 Management. What issues are dealt with in
move.                                            your research?
                                                 “I do research on several topics, but my
                                                 focus is on food and beverages. Right now,
Why did you choose Groningen?                    I am working on research projects involving
“I came to a EUROMA Sustainability               sustainable seafood supply chain issues,
conference at the University of Groningen in     social enterprises, and innovation in the wine
2014 and really liked the colleagues, university industry. First, the oceans face declining
and city. Last year after my sabbatical, I could fish populations while illegal and unreported
not get back to the US so I asked the supply     seafood catches make up more than 30% of
chain department if I could come as a visitor.   all captured fish; we look for methods to solve
The SCM group had a number of scholars           these problems that relate to seafood supply
working in sustainable supply chain, a more      chain management. Here we are exploring
significant concentration than many schools      ocean technology such as blockchain for
in the US and the rest of Europe. This made      possible solutions. Additionally, modern day
FEB an ideal location to work with like-minded slavery and other labor problems are rampant
colleagues. As a visitor, I hoped to develop     on the boats and in the processing. To solve
new projects for research in Europe such as      these problems requires a combination of
focusing on sustainable seafood supply chains market and regulatory solutions. Second,
as well as the role of social enterprises in     we are exploring social impact supply
supply chains. Eventually FEB and the RUG        chain management (SISCM), supply chains
found a way to create a permanent position for that are part of social enterprises or those
me through combining an appointment with the organizations that pursue a social mission
Teaching Academy as academic lead with a         enabled by an economic activity. SISCM
faculty position in the supply chain group.”     addresses how a social enterprise manages
                                                 its supply chain to fulfill its social mission and
Could you tell us about your career so far? achieve economic viability. Here the social
“After studying at the University of Utah, I     missions vary from providing renewable
worked as a quality manager and test manager energy to remote African villages or training
at several companies and as an entrepreneur      and placing disadvantaged workers in decent
in the beverage business and in landscape        jobs. It is an emerging business model
FEB Research Winter ‘22                                Mellie Pullman                             12

and very little research exists from a SCM
perspective, but at FEB more colleagues             Key publications
focus on this area. Finally, I’m working with
colleagues in France on how industry clusters       Longoni, A., Luzzini, D. and Pullman, M.
can foster innovation in the wine sector.           (2019). A Business for Society is Society’s
These innovations make the industry more            Business: Insights from a Hybrid Supply
sustainable by minimizing water and pesticide       Chain for Migrant Integration, Journal of
use as well as allow for better use of the grape    Supply Chain Management, 55 (4), 3-33.
crop as the climate changes.”
                                                    Pullman, M., Longoni, A. and Luzzini,
How about societal relevance?                       D. (2018). The Roles of Institutional
“Food and biodiversity issues are on a              Complexity and Hybridity in Social Impact
collision course. From my perspective, it’s very    Supply Chain Management, Emerging
important to society to mitigate the negative       Discourse Special Issue in Journal of
impact of human activities on biodiversity and      Supply Chain Management, 54 (2), 3-20.
at the same time, find solutions to feed the
planet. Current fishing practices have a terrible   Dillard, J. and Pullman, M. (2017).
impact on biodiversity due to things like net       Cattle, Land, People, and Accountability
trawling, fish farming, and fishing gear debris     Systems: The Makings of a Values Based
left in the oceans. These practices kill many       Organization, Social and Environmental
animals that are not destined for the plate. By     Accountability Journal, 37 (1), 33-58.
looking at different ways to incentivize more
appropriate practices and applying different        Wu, Z., and Pullman, M. (2015). Cultural
ocean technology solutions to identify proper       Embeddedness in Supply Networks,
practices, we can help mitigate the negative        Journal of Operations Management, 37
impacts.”                                           (July), 45-58.

What can we expect of you in the future?
“I have written a number of books and articles
on sustainable supply chain management,
food and beverage supply chain management
and service operations and want to work
more with my colleagues at the University
of Groningen on other kinds of sustainability
research. As part of my job as Chair, I am
also the academic lead of the Teaching
Academy Groningen. In this role, I will develop
a vision for the university on how quality and
innovation in teaching can be improved. I hope
to inspire lecturers and students to contribute
to the Teaching Academy and to increase
the number of courses that integrate blended
learning.”
FEB Research Winter ‘22                 Sjoerd Beugelsdijk and Juliette de Wit   13

      Polarization
      in the Netherlands
Polarization is a hot topic. Sjoerd Beugelsdijk wrote a book about it
(De Verdeelde Nederlanden) and it has been discussed extensively
in Dutch media. PhD student Juliette de Wit defended her thesis on
values, culture, and national identity in economics last December. Both
found interesting results about polarization. Time for FEB Research to
talk to them.
FEB Research Winter ‘22                                   Sjoerd Beugelsdijk and Juliette de Wit      14

According to Sjoerd Beugelsdijk, polarization
is not a coincidence. “It is not just the result
of social media, but has roots that go deeper.
The book discusses these underlying drivers.
I unpack important societal, economic and
political trends, put these in historical context
and try to do so in non-academic language.
It is a popular scientific book in Dutch about
the Netherlands derived from 20+ years of
academic research.”

Why? The incentive system at universities is
not geared towards books in Dutch about the
Netherlands. Why spend so much time and
energy on writing this book?
“I am indeed part of a generation of scholars
who have been trained and socialized in a
system that mostly rewards English language
international (top) journal publications. Yet, I
have always tried to combine my academic
interests with societal implications and
relevance. This was one of the reasons for
being involved in the national identity project     What trends do you mean? Can you explain
of a Dutch government advisory think tank           them shortly?
(Sociaal en Cultureel Planbureau). This book        “Economically we have experienced a
builds on that experience and is in a way a         shock that radically changed the system.
continuation of my ambition to balance societal     The economic shock is rooted in rapid
and academic interests.”                            technological change combined with
                                                    globalization. This has changed the economic
Was it picked up?                                   system with new winners and losers of
“Yes, luckily it was, right after publication       globalization. Culturally, the Netherlands
mid September. It was and still is extensively      has one of the highest levels of societal
covered in the Dutch press. Most people             individualism. The dominant norm “Dat bepaal
appreciate the careful explanation of the           ik zelf wel” (No one needs to tell me, I decide
trends that I see as the driving factors of         on that myself) is the result of the enormous
ongoing polarization of the country. I also         freedom to make our own decisions, but also
compare the Dutch situation with other              comes at a price. That price has to do with
countries, especially The United States. Many       erosion of community feelings. The “I” clashes
people fear the Netherlands is becoming like        with the “we” and people increasingly look
the USA. I explain in my book this is not likely    for their identity and the group they feel they
to happen despite the fact that many of the         belong to. Notions of us versus them have
underlying determinants are similar.”               become part of that identity search.

                                                    Parallel to these developments it is the role
                                                    of the government and the state that has
FEB Research Winter ‘22                                  Sjoerd Beugelsdijk and Juliette de Wit     15

changed. From a universal welfare state, we
have now organized the welfare system in a
more transactional manner, a so-called needs-
based system in which people have to satisfy
more and more conditions in order to qualify
for state support. Citizens themselves have
become customers and behave like clients,
and as a result of new public management
practices the government itself is run like a
firm. On top of that we have a political system
with 19 (!) political parties and social media.
It is the combination of all these social,
economic, technological and political trends
that has such a poisonous effect because
they mutually reinforce one another. The
solution is thus not obvious and I describe that
it is important to deal with each of these root
causes.”

You are a professor of International Business.
Isn’t it a bit unusual to write a book that is so
sociological for a business professor?
“Good question. I was trained as an economist
doing research on socio-economic systems.
These systems differ between countries. That
is where international business comes in. I         Sjoerd Beugelsdijk was one of Juliette de
have done multidisciplinary research from           Wit’s supervisors during her PhD research.
the day I started my PhD, mostly combining          She found three different profiles that
economics and sociology. International              capture the way the Dutch identify with the
business deals with differences between             Netherlands. And it seems that we have
business systems which are deeply rooted            more in common than we think.
in culture. International business logically
combines the economic dimension with the            What is the topic of your thesis?
cultural and increasingly also the political        “I investigated values, culture, and national
dimension.”                                         identity in economics. These closely related
                                                    concepts have become more important
What’s next?                                        following major changes in the 20th and
“Time to think about the next big project. I        21th century: countries, firms, and people
have a long-standing ambition to put together       have become increasingly interconnected in
a textbook on international business. With          today’s globalized world. Yet the benefits of
an emphasis on the systems part, thus again         globalization end up with only a lucky few.
combining the multidisciplinary notions that        While the boundaries of nation states fade,
shaped my research career since the day I           national sentiments are rising.
started more than 20 years ago. It never stops,     We all recognize that people seem to connect
because it is so much fun to work on stuff that     easily to people who share the same ideas
matters.”
FEB Research Winter ‘22                                   Sjoerd Beugelsdijk and Juliette de Wit        16

through the internet, while they might not          Piet correlates to opinions on other issues,
even know their own neighbours. Mainstream          such as immigration and European integration.
and social media increasingly shape the             When extending the analysis to voting
public opinion. Sometimes, issues attract           behaviour, I find the same the opposition
a disproportionate level of attention and           between people identifying with symbols and
polarize public opinion (think for example          traditions versus people identifying with civic
of Zwarte Piet). I investigated these (and          liberties.
related) developments in my thesis, adopting
an interdisciplinary approach that combines         Interestingly so, even though many people
insights and methodologies from multiple            have the feeling that polarization is rising,
social sciences (economics, political science,      my analysis shows that only very few people
philosophy, and sociology).”                        can be positioned at the extreme ends of the
                                                    debate. In other words, not many people fully
You look at the relation between national           represent one of the three profiles that I found.
identification, public opinion, and voting          It is a minority that diametrically opposes
behaviour. Our gut feeling is that the debate       each other. The majority of the sample has
on various issues (think of COVID, Zwarte           characteristics of each profile. Moving forward,
Piet, immigration, or European integration)         it would be interesting to see whether this
polarizes. What did you find?                       pattern changed following the pandemic, and
“There was not much existing evidence               how opinions related to COVID (vaccination,
supporting these gut feelings. So I wanted          compliance to government regulations, etc.) fit
to examine this further. To do so, I used a         into the picture.”
representative dataset of more than 4000
Dutch respondents. Using a statistical analysis     Speaking of COVID, how did this influence
called archetypal analysis, I found three           your defense?
profiles — archetypes — that capture the way        “The 2nd of December was a day to
people identify with the Netherlands. On the        remember. Not “just” because it was the day of
one hand there are people that identify with the    my defense, but also because the pandemic
Netherlands via symbols and traditions (think       gave a special feel to it. The pandemic links to
of the Dutch flag and the national anthem). On      topics investigated in my thesis and raises new
the other hand, there are people that identify      questions. Values, social norms, and identities
with the Netherlands via civic liberties and the    shape the way we behave. The pandemic
democratic system. I also found a third group       challenges the way we used to do things by
which does not identify strongly via any type of    imposing constraints (e.g. the 1.5m distance
characteristic. This group is indifferent when it   does not allow us to shake hands), as well as
comes to identification with the Netherlands.       lays bare some of the hidden tensions in our
The three profiles correlate strongly to people’s   societies (i.e. between those identifying via
opinions on some of the issues I mentioned          traditions and symbols, vs. those who identify
above. There is a clear opposition between          via civic liberties). I look forward to continue
people identifying with symbols and traditions      my work on these topics in the years to come!”
versus people identifying with civic liberties.
The stronger people identify with one of
these profiles, the stronger opinions polarize.
Moreover, polarization in the debate on Zwarte
FEB Research Winter ‘22   Jann Keller   17

      Researching regulation
      and competition in EU
      gas markets
FEB Research Winter ‘22                                   Jann Keller                                  18

As a part-time PhD-student at FEB, Jann Keller studied the impact
of gas market mergers on Transmission System Operators (TSO)
within the EU. While conducting his research, he was also working
at a German gas transmission system operator responsible for
European gas market regulation. In December 2021 Jann defended his
thesis “Between Regulation and Competition: Transmission System
Operators in Merged EU Gas Markets”. He shares his findings with FEB
Research.

Operators of gas transmission system net-           system operators. Thus, more competition
works are considered to be natural monopolies       and less regulation may be possible. “This
that don’t face effective competition. Thus,        was the starting point of my analysis,” Keller
regulation is in place in order to protect          explains The researcher reviewed the supply
customers against abuse of market power. But        and demand of transport capacity in merged
how do you find a balance between regulation        markets, analyzed the market position of
and competition in EU gas markets in such           TSOs in these markets and formulates policy
a way that it is sustainable and ensures            recommendations with regards to competition
affordability and security of supply? “I found      between TSOs in merged EU gas markets.
that market mergers can allow for competition       One of the regulations applied to TSOs
amongst TSOs, ultimately leading to a higher        concerns a cap of their total revenues; each
efficiency,” Keller explains his main finding.      operator is granted a certain maximum total
                                                    revenue by the regulatory authority. The
Policy makers in the EU responsible for the         tariffs TSOs charge for the utilization of their
energy market should create a framework that        networks are based on this revenue cap. A
benefits not only the economy, but society          theoretical analysis shows that TSOs, being
as a whole. There are three dimensions that         exposed to a revenue cap, are incentivized
policy makers need to take into account             to charge lower tariffs when network users
when building this framework: (1) security of       have a choice between different operators.
supply, (2) affordability and (3) sustainability.   Empirically, an analysis of German gas
“My research assesses the regulation of             markets finds that tariffs are up to 52% lower
Transmission System Operators (TSO) in              at network points at borders where a variety of
merged gas markets, while taking these              operators offer capacity than at borders where
dimensions into consideration. I focused on         only one TSO offers capacity.
the impact of gas market mergers on the
potential for competition between gas TSOs          Relaxing regulations
within the EU.” With his research, Keller           On the basis of another study, Keller
contributes to the future regulation framework      concludes that competition between TSOs
for EU gas markets and the acceleration of the      in merged markets can be possible, as
energy transition.                                  the risk of abuse of market power may be
                                                    small since specific TSOs aren’t necessarily
Reducing monopoly power                             needed anymore; there is an oversupply of
Gas market mergers give network users               transport capacity. “This means the economic
access to transport alternatives; this can          incentive for regulation is diminishing, so
help in reducing the monopoly power of              the government should consider relaxing
FEB Research Winter ‘22                                                                                                Jann Keller                                          19

sector specific regulations,” Keller states.
In his thesis, the researcher discusses the
intensity of the competition      between TSOs
                         Between Regulation and                                                                                                                                  Invitatio
                         Competition:
                                                                                                                      Between Regulation and

                                                                                 Between Regulation and Competition
that can be expected when         regulations are
                         Transmission System Operators                                                                                                                           The PhD thesis

                         in Merged EU Gas Markets                                                                     Competition:                                               Between Re
relaxed, and offers a number of related policy
                         Jann T. Keller
                          This dissertation focuses on the research question:
                                                                                                                      Transmission System                                        Competitio
                                                                                                                                                                                 System Op
recommendations that are aimed at allowing
                          What is the impact of gas market mergers on the
                          potential for inter-TSO competition within the
                                                                                                                      Operators in Merged EU                                     Merged EU
                          EU? The intention for mergers of gas markets is to                                          Gas Markets                                                by

TSOs to engage in competition. “The increase
                          increase the functioning of gas wholesale markets
                          to, ultimately, benefit end-customers with more                                                                                                        Jann T. Kell

in competition should ultimately increase
                          competitive prices, and an enhanced security of                                             Jann T. Keller                                             will be defended
                          supply. Additionally, the energy transition towards
                          carbon neutrality may be supported.                                                                                                                    December 2021

efficiency, and benefit end-customers with
                          Gas transmission system networks are the
                          backbone of these markets. As their operators are
                                                                                                                                                                                 the Academy Bu
                                                                                                                                                                                 Broerstraat 5, G

more stable gas prices and an enhanced
                          considered to be natural monopolies not facing
                          effective competition, they are regulated to protect                                                                                                   You are cordially
                          customers against abuse of market power, possibly                                                                                                      the ceremony u

security of supply,” Keller concludes.
                          leading to too high gas prices.
                          Market mergers can introduce transport
                                                                                                                                                                                 (https://www.ru
                                                                                                                                                                                 latest-news/eve
                          alternatives. Therefore, the operators of
                                                                                                                                                                                 phd-ceremony)
                          transmission networks may not necessarily be
                                                                                                                                                                                 measures set by
                          considered as a monopolist anymore. Thus, more

Energy transition
                                                                                                                                                                                 the university al
                          competition and less regulation may be possible,
                          which is preferred due to a higher efficiency.                                                                                                         ceremony in per
                          This dissertation finds that market mergers indeed
Kellers findings are not only relevant for the
                          may lead to competitive pressure on the operators
                          of gas transmission networks. Furthermore, it
                                                                                                                                                                                 Paranymphs
                                                                                                                                                                                 Dagmar Y. Hatte

future affordability and availability of gas, but
                          is highlighted that competition between these                                                                                                          d.y.hattenberg@
                          regulated infrastructure operators is possible after                                                                                                   Daan Hulshof
                          some changes to the regulatory framework.                                                                                                              d.hulshof@rug.
also for the energy transition in the EU towards                                                                                                                                  rug.nl/feb/res
                                                                                 Jann T. Keller

carbon neutrality. This transition is supposed
   rug.nl/feb/research
   rug.nl/feb/research

to result in a decrease in the transportation of
fossil gas. With a constant transport capacity
and a decreasing demand, the competition
                                                                                 2021

between TSO’s will become even stronger.                                                                                                 Theses
                                                                                                                                         Theses in
                                                                                                                                                in Economics
                                                                                                                                                   Economics and
                                                                                                                                                             and Business
                                                                                                                                                                 Business
Sustainable gasses, like hydrogen, also
                                                                                                                                                                                       Theses in E

require a transport infrastructure. “Hence,
TSOs could consider making the necessary
modifications to the existing gas pipelines to
 568575-L-os-Keller

make them suitable for the transportation of
hydrogen. In light of an increased competitive
pressure for fossil gas infrastructure, TSOs
could be stimulated to accelerate this
process.”
FEB Research Winter ‘22                             News                                            20

                                     News

  Grants
NWO Veni-grant for Esther Metting                 FEB and FSE researchers have received
The Dutch Research Council (NWO) awarded          NWO grant of 500K for a joint project
a Veni grant to Esther Metting. With the grant    Thom de Vries, Gerben van der Vegt,
money, Metting will be able to further develop    Dirk Pieter van Donk from the Faculty of
her own research ideas for three years.           Economics and Business (FEB), along with
Esther’s main appointment is at the UCMG,         colleagues Ming Cao and Alexander Hübl from
but she is also affiliated to FEB.                the Faculty of Science and Engineering (FSE)
The Veni grants, together with the Vidi and       received funding from the Dutch Research
Vici grants, are part of the NWO Talent           Council (NWO) and knowledge platform Next
Programme. The Veni grants are designed for       Generation Infrastructures (NGinfra).
outstanding researchers who have recently         The increasing role of data and data analysis,
gained a PhD.                                     new types of sustainable energy, far-reaching
Together with COPD patients and care              urbanization and the need for circularity are
providers, Metting will develop a method          all examples of transitions that infrastructure
that will enable non-digitally skilled people     managers have to deal with. In their project,
to benefit from the health advantages of          the five researchers will work together with
E-Health. As the healthcare sector increasingly   the Port of Rotterdam, Rijkswaterstaat and
uses E-Health to improve treatment.               Prorail to examine how these infrastructure
                                                  organizations can use and manage so-called
                                                  “systems-of-systems” to effectively deal with
FEB Research Winter ‘22                                  News                                             21

multi-infra challenges, such as the renewal of         The Gratama Foundation, works with the
infrastructure and the transition to sustainable       Groningen University Fund to provide funding
transport or energy systems.                           for small-scale academic projects, designed
                                                       and conducted by the University of Groningen.
Amazon grant for Maarten Gijsenberg
Last autumn, associate professor Maarten
Gijsenberg received a $85,000 grant from
Amazon. He received the grant from the                   Awards and prizes
Amazon Research Awards Advertising Call
for Proposals Summer 2021 for his research             10-Year Impact award for Jenny van Doorn
on “When, Where, and What amount” a brand              and Peter Verhoef
should spend on advertising.                           Professors Jenny van Doorn and Peter
In his research, Gijsenberg will look at               Verhoef, along with co-authors Katherine
what the impact is of different budget                 N. Lemon, Vikas Mittal, Stephen Nass and
allocation strategies for several strategic Key        Doreén Pick, received a 10-Year Impact
Performance Indicators (KPI) of a brand.               Award by SAGE Publishing for their paper
He makes a distinction between long-term               “Customer Engagement Behavior: Theoretical
oriented strategies aimed at building and              Foundations and Research Directions” in the
strengthening a brand and more short-term              Journal of Service Research.
oriented strategies directed at immediately            The 10-Year Impact Awards are a part of
increasing sales. Gijsenberg’s research                SAGE’s larger effort to inspire and change
will cover both offline and online media,              the conversation around research impact,
investigate to which extent media strengthen           especially in the social and behavioral
each other, and evaluate both short-term and           sciences. SAGE has analyzed the citation
long- term KPIs.                                       data for articles published in SAGE journals
                                                       of different disciplines in 2009 to reveal those
Gratama Fund for Richard Jong-A-pin                    most cited through the end of 2019. Van Doorn
Assistant professor Richard Jong-A-Pin                 and Verhoefs article has been cited over 1,300
received a funding of 15.000 Euro from the             times over the 10-year period.
Gratama Foundation for his project “The social
profit of the village supporter”. Jong-A-Pin
explains: “The goal of this project is to set up a
learning community in which students get the             Appointments
opportunity to do research regarding the social
profit that is created by village supporters           Mellie Pullman appointed Chair of
in the province of Groningen.’’ A village              Sustainable Supply Chain Management
supporter is a person that is firmly committed         From August 2021, Professor Mellie Pullman
to optimizing the livability of a village. A village   was appointed as Chair of Sustainable Supply
supporter mainly focuses on the organization           Chain Management at the Department of
of informal care and makes links between the           Operations.
demand for informal care and volunteers that
offer informal care.                                   To read more about Mellie Pullman and her
                                                       research, see page 11 for an interview with
                                                       her.
FEB Research Winter ‘22                           Publications                                    22

           Publications
           Please find below an overview of publications in top journals
           (with an AIP of 85+), PhD theses, books & research reports
           in the period July – December 2021

Aalbers, R., K. McCarthy, and K. Heimricks      Bohn, T., S. Brakman, and E. Dietzenbacher
(2021). Market Reactions to Acquisition         (2021). From Exports to Value Added to
Announcements: The Importance of Signaling      Income: Accounting for Bilateral Income
‘Why’ and ‘Where’. Long Range Planning, 54      Transfers. Journal of International Economics,
(6), 102105.                                    131, 103496.

Amore, M.D., and S. Murtinu (2021). Tobit       Brakman, S., H. Garretsen, and A. van
Models in Strategy Research: Critical Issues    Witteloostuijn (2021). Robots Do Not Get
and Applications. Global Strategy Journal, 11   Coronavirus: The COVID-19 Pandemic and
(3). 331-355.                                   the International Division of Labor. Journal of
                                                International Business Studies, 52, 1215–
Anwar, M.A., Q. Zhang, F. Asmi, N. Hussain,     1224.
A. Plantinga, M.W. Zafar, and A. Sinha
(2021). Global Perspectives on Environmental    Crafts, N., and P. Woltjer (2021). Growth
Kuznets Curve: A Bibliometric Review.           Accounting in Economic History: Findings,
Gondwana Research, 103, 135-145.                Lessons and New Directions. Journal of
                                                Economic Surveys, 35 (3). 670-696.
Baardman, L., K.J. Roodbergen, H.J. Carlo,
and A.H. Schrotenboer (2021). A Special Case    Das, D.K., A.A. Erumban, and J. Mallick
of the Multiple Traveling Salesmen Problem in   (2021). Economic Growth in India during
End-of-Aisle Picking Systems. Transportation    1950-2015: Nehruvian Socialism to Market
Science, 55 (5), 1151-1169.                     Capitalism. Journal of Economic Surveys, 35
                                                (3), 926-951.
Bednarek, P., D.M. te Kaat, C. Ma, and A.
Rebucci (2022). Capital Flows, Real Estate,     Doorn, J. van, and T. Kurz (2021). The
and Local Cycles: Evidence from German          Warm Glow of Recycling Can Make Us
Cities, Banks, and Firms. Review of Financial   More Wasteful. Journal of Environmental
Studies, 34 (10), 5077–5134.                    Psychology, 77, 101672.

Boer, W.I.J. de, J.O. Mierau, J. Schoemaker,    Dorotic, M., D. Fok, P.C. Verhoef, and
L. Viluma, R.H. Koning, and Lifelines Corona    T.H.A. Bijmolt (2021). Synergistic and
Research Initiative (2021). The Impact of the   Cannibalization Effects in a Partnership
Covid-19 Crisis on Socioeconomic Differences    Loyalty Program. Journal of the Academy of
in Physical Activity Behavior: Evidence         Marketing Science, 49 (5), 1021–1042.
from the Lifelines COVID-19 cohort study.
Preventive Medicine, 153, 106823.               Feeny, S., A. Posso, A. Skali, A. Jyotishi, S.
                                                Nath, and P.K. Viswanathan (2021). Child
                                                Labor and Psychosocial Wellbeing: Findings
                                                from India. Health Economics, 30 (4), 876-902.
FEB Research Winter ‘22                               Publications                                 23

Firk, S., A. Hanelt, J. Oehmichen, and M.           Groot, J.I.M. de, K. Bondy, and G. Schuitema
Wolff (2021). Chief Digital Officers: An Analysis   (2021). Listen to Others or Yourself? The
of the Presence of a Centralized Digital            Role of Personal Norms on the Effectiveness
Transformation Role. Journal of Management          of Social Norm Interventions to Change
Studies, 58 (7), 1800-1831.                         Pro-environmental Behavior. Journal of
                                                    Environmental Psychology, 78, 101688.
Fritsch, M., and M. Wyrwich (2021). Does
Successful Innovation Require Large Urban           Gürtzgen, N. A. Diegmann (ne Nolte), L.
Areas? Germany as a Counterexample.                 Pohlan, and G.J. van den Berg (2021).
Economic Geography, 97 (3), 284-308.                Do Digital Information Technologies Help
                                                    Unemployed Job Seekers Find a Job?
Fritsch, M., and M. Wyrwich (2021). Is              Evidence from the Broadband Internet
Innovation (Increasingly) Concentrated in           Expansion in Germany. European Economic
Large Cities? An International Comparison.          Review, 132, 103657.
Research Policy, 50 (6), 104237.
                                                    Kaat, D.M. te (2021). Cross-Border Debt
Fritz, M.K., and H. Fromell (2022). How to          Flows and Credit Allocation: Firm-Level
Dampen the Surge of Non-Communicable                Evidence from the Euro Area. Journal of
Diseases in Southeast Asia: Insights from a         Money, Credit, and Banking, 53 (7), 1797-
Systematic Review and Meta-Analysis. Health         1818.
Policy and Planning, 37 (1), 152-167.
                                                    Koch, J.A., J.W. Bolderdijk, and K.
Fromell, H., D. Nosenzo, T. Owens, and F.           van Ittersum (2021). Disgusting? No,
Tufano (2021). One Size Does not Fit All :          Just Deviating from Internalized Norms.
Plurality of Social Norms and Saving Behavior       Understanding Consumer Skepticism toward
in Kenya. Journal of Economic Behavior and          Sustainable Food Alternatives. Journal of
Organization, 192, 73-91.                           Environmental Psychology, 76, 101645.

Gallardo Albarrán, D., and R. Inklaar (2021).       Kostova, T., and S. Beugelsdijk (2021).
The Role of Capital and Productivity in             Integrating Diversity into Distance Research
Accounting for Income Differences since 1913.       for Added Rigor, Parsimony, and Relevance.
Journal of Economic Surveys, 35 (3), 952–           Journal of Management Studies, 58 (6), 1669-
974.                                                1689.

Gallo, V., P. Chiodini, D. Bruzzese, E. Kondilis,   Laan, N. van der, and W. Romeijnders
D. Howdon, J. Mierau, and R. Bhopal (2021).         (2021). A Loose Benders Decomposition
Comparing the COVID-19 Pandemic in Space            Algorithm for Approximating Two-stage Mixed-
and Over Time in Europe, Using Numbers of           integer Recourse Models. Mathematical
Deaths, Crude Rates and Adjusted Mortality          Programming, 190, 761–794.
Trend Ratios. Scientific Reports, 11, 16443.
                                                    Land, M., M. Thürer, L.D. Fredendall, M.
Grevenbrock, N., M. Groneck, A. Ludwig,             Stevenson, and K. Scholten (2021). Inventory
and A. Zimper (2021). Cognition, Optimism,          Diagnosis for Flow Improvement-A Design
and the Formation of Age-Dependent Survival         Science Approach. Journal of Operations
Beliefs. International Economic Review, 62 (2),     Management, 67 (5), 560-587.
887-918.
FEB Research Winter ‘22                            Publications                                     24

Li, X., and M. Mulder (2021). Value of Power-    Porumb, V., Y, Zengin-Karaibrahimoglu, G.J.
to-gas as a Flexibility Option in Integrated     Lobo, R. Hooghiemstra, and D. de Waard
Electricity and Hydrogen Markets. Applied        (2021). Expanded Auditor’s Report Disclosures
Energy, 304, 117863.                             and Loan Contracting. Contemporary
                                                 Accounting Research, 38 (4), 3214-3253.
Li, X., and C. Waibel (2021). Patients’ Free
Choice of Physicians is Not Always Good.         Rijal, A., M. Bijvank, R. de Koster, and A. Goel
Health Economics, 30 (11). 2751-2765             (2021). Workforce Scheduling with Order-
                                                 Picking Assignments in Distribution Facilities.
Liu, H., L. Lobschat, P. Verhoef, and Z. Hong    Transportation Science, 55 (3), 725-746.
(2021). The Effect of Permanent Product
Discounts and Order Coupons on Purchase          Roebroek, L., J. Bruins, D. Roe, P. Delespaul,
Incidence, Purchase Quantity, and Spending.      S. de Jong, A. Boonstra, E. Visser, S.
Journal of Retailing, 97 (3), 377-393.           Castelein, and PHAMOUS investigators
                                                 (2021). Care Needs and Care Consumption in
Lumineau, F., M. Hanisch, and O. Wurtz           Psychosis : A 4-year Longitudinal Analysis of
(2021). International Management as              Guideline Concordant Care. Epidemiology and
Management of Diversity: Reconceptualizing       Psychiatric Sciences, 30, e73.
Distance as Diversity. Journal of Management
Studies, 58 (6), 1644-1668.                      Seepma, A., D.P. van Donk, and C. de
                                                 Blok (2021). On Publicness Theory and Its
Maruster, L., D.J. van der Zee, and E.           Implications for Supply Chain Integration: The
Buskens (2021). Identifying Frequent Health      Case of Criminal Justice Supply Chains. The
Care Users and Care Consumption Patterns:        Journal of Supply Chain Management, 57 (3),
Process Mining of Emergency Medical              72-103.
Services Data. Journal of Medical Internet
Research, 23 (10), e27499.                       Shuval, K., D. Leonard, K. Chartier, C.
                                                 Barlow, B.M. Fennis, D. Katz, K. Abel, S.
Maseland, R. (2021). Contingent                  Farrell, A. Pavlovic, and L. DeFina (2022).
Determinants. Journal of Development             Fit & Tipsy? The Interrelationship between
Economics, 151, 102654.                          Cardiorespiratory Fitness and Alcohol
                                                 Consumption and Dependence. Medicine and
Oosterbeek, H., S. Sóvágó, and B. van der        Science in Sports and Exercise, 54 (1), 113-
Klaauw (2021). Preference Heterogeneity          119.
and School Segregation. Journal of Public
Economics, 197, 104400.                          Slager, R., and J.P. Gond (2022). The Politics
                                                 of Reactivity : Ambivalence in Corporate
Prak, D., R. Teunter, M.Z. Babai, J.E. Boylan,   Responses to Corporate Social Responsibility
and A. Syntetos (2021). Robust Compound          Ratings. Organization Studies, 43 (1), 59-80.
Poisson Parameter Estimation for Inventory
Control. Omega, 104, 102481.                     Smailhodzic, E., A. Boonstra, and D.
                                                 Langley (2021). Social Media Enabled
                                                 Interactions in Healthcare: Towards a
                                                 Taxonomy. Social Science & Medicine, 291,
                                                 114469.
FEB Research Winter ‘22                             Publications   25

Suher, J., C. Szocs, and K. van Ittersum
(2021). When Imperfect is Preferred: The
Differential Effect of Aesthetic Imperfections on
Choice of Processed and Unprocessed foods.
Journal of the Academy of Marketing Science,
49, 903-924.

Timmer, M.P., B. Los, R. Stehrer, and G. de
Vries (2021). Supply Chain Fragmentation and
the Global Trade Elasticity: A New Accounting
Framework. IMF Economic Review, 69. 656-
680.

Villena, V.H., M. Wilhelm, and C.Y. Xiao
(2021). Untangling Drivers for Supplier
Environmental and Social Responsibility: An
Investigation in Philips Lighting’s Chinese
Supply Chain. Journal of Operations
Management, 67 (4), 476-510.

Vohs, K.D., …, B.M. Fennis, …, J.J. Hidding,
…, M. Moeini-Jazani, et al. (2021). A Multisite
Preregistered Paradigmatic Test of the Ego-
Depletion Effect. Psychological Science, 32
(10), 1566-1581.

Wyrwich, M., P. Steinberg, F. Noseleit,
and P. de Faria (2022). Is Open Innovation
Imprinted on New Ventures? The Cooperation-
inhibiting Legacy of Authoritarian Regimes.
Research Policy, 51 (1), 104409.

Ye, M., L. Zino, Ž. Mlakar, J.W. Bolderdijk,
H. Risselada, B.M. Fennis, and M. Cao
(2021). Collective Patterns of Social Diffusion
are Shaped by Individual Inertia and Trend-
seeking. Nature Communications, 12, 5698.

Zhu, Y., F. Duan, I. Riphagen, I. Minović, J.
Mierau, J.J. Carrero, S. Bakker, G. Navis, and
L. Dekker (2021). Separate and Combined
Effects of Individual and Neighbourhood Socio-
economic Disadvantage on Health-related
Lifestyle Risk Factors: A Multilevel Analysis.
International Journal of Epidemiology, 50 (6),
1959–1969.
FEB Research Winter ‘22                                                                           PhD theses                                      26

                                                                                          PhD theses

ifecycle                                                                                                                              Invitation
                  Mental Health over the Lifecycle An Economic Perspective

e
                                                                                Mental Health over the Lifecycle
                                                                                                                                      The Phd thesis

                                                                                An Economic Perspective
                                                                                                                                      Mental Health over the
evalent,                                                                                                                              Lifecycle: An Economic
 ase and                                                                                                                              Perspective
 outcomes.
alth has
 his is
                                                                                Hermien Dijk                                          by

 ight differ
ects: mental                                                                                                                          Hermien Dijk
 e, in contrast
  mental                                                                                                                              Will be defended on Monday
 -making                                                                                                                              8 November 2021 at 16:15 hours
 roblems.
                                                                                                                                      in the Aula of the Academy Building
 mental
                                                                                                                                      of the University of Groningen,
 nt points in
                                                                                                                                      Broerstraat 5, Groningen.

                                                                                                                                      You are cordially invited to the
                                                                                                                                      ceremony.

                                                                                                                                      Paranymphs
                                                                                                                                      Roel Freriks
                                                                                                                                      r.d.freriks@rug.nl
                                                                                                                                      Juliette de Wit
                                                                                                                                      juliette.de.wit@rug.nl

                                                                                                                                       rug.nl/feb/research                                                                      rug.nl/feb/research
                  Hermien Dijk

                                                                                                                                                 rug.nl/feb/research
                                                                                                                                                 rug.nl/feb/research
                                                                                                                                                  rug.nl/feb/research
                  2021

                                                                                                     Theses
                                                                                                     Thesesin
                                                                                                            inEconomics
                                                                                                              Economicsand
                                                                                                                        andBusiness
                                                                                                                           Business         Theses in Economics and Business
                                                                                                                                                                                            Theses
                                                                                                                                                                                            Theses
                                                                                                                                                                                            Thesesin
                                                                                                                                                                                                   in
                                                                                                                                                                                                   inEconomics
                                                                                                                                                                                                      Economics
                                                                                                                                                                                                      Economicsand
                                                                                                                                                                                                                and
                                                                                                                                                                                                                andBusiness
                                                                                                                                                                                                                    Business
                                                                                                                                                                                                                    Business

                                                                              Hermien Dijk
                                                                              Promotores:                                                     565213-L-sub01-os-Garcia

                                                                              Prof. E. Buskens and
                                                                              Prof. J.O. Mierau
                                                                              Defended on November 8,
                                                                              2021
FEB Research Winter ‘22                                                                                                                                                                                               PhD theses                                                                                                                                                                          27

                                                                                                                                  When Online Meets Offline:                                                                            Invitation                                          Skills, Early-Life Environment                                                                                   Uitnodiging                                                                     Invitation
                                                                                           Utterly Disgusting! How         the
                                                                                                                Research in Omni-Channel
                                                                                                                                                                                                                                                       When Online Meets Offline: and Health in
                                                                                                                                                                                                                                                                                                                                                                                                                           Skills, Early-Life Environment

                                                                                                                                                                                                                                                                                                                                                    Skills, Early-Life Environment and Health in Adulthood
                                                                                                                                                                                                            When Online Meets Offline
                    Utterly Disgusting!

                                                                                                                Marketing                                                                                                               You are cordially invited to the public   Adulthood                                                                                                                  Voor het bijwonen van de openbare                                               The PhD thesis
 uably
 While
                                                                                           Experience of Disgust     Can
                                                                                                                Lisan Lesscher                                                                                                                         Research
                                                                                                                                                                                                                                        defense of the PhD dissertation in Omni-Channel
                                                                                                                                                                                                                                                                                  Gianmaria Niccodemi                                                                                                                      and Health in Adulthood
                                                                                                                                                                                                                                                                                                                                                                                                             verdediging van het proefschrift
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Skills, Early-Life
                                                                                                                                                                                                                                        entitled
                                                                                                                                                                                                                                                       Marketing
                                                                                                                     Whereas it is almost impossible to imagine
                                                                                           Both Prevent and Stimulate
uation,
                                                                                                                living without being digital nowadays, it was nearly                                                                                                              Nature, nurture and their integrated effect on
                                                                                                                                                                                                                                                                                                                                                                                                             When Online Meets                                                               Environment and H
 ance, as a
 the steadily                                                                                                   impossible to imagine living with these digital                                                                         Utterly Disgusting!                                 health over the lifespan are historically widely                                                                 Offline: Research in                                                            in Adulthood
pollution                                                                                  Societal Change      technologies a quarter of a century ago. With                                                                           How the Experience
                                                                                                                                                                                                                                                        Lisan Lesscher
                                                                                                                                                                                                                                                                                            studied in economics. Some of the main factors                                                                   Omni-Channel Marketing
 odiversity.
 abandon
                                                                                                                the advent of digital technologies and ongoing
                                                                                                                                  digitalization, new channels – for communication
                                                                                                                                                                                                                                        of Disgust Can Both                                 that have come into play over decades of research
                                                                                                                                                                                                                                                                                            are skills, in utero and early-life conditions, and
                                                                                                                                                                                                                                                                                                                                                                                                                             Gianmaria Niccodemi                                             by

                                                                                                                                                                                                                                        Prevent and Stimulate                                                                                                                                                door
                                                                                                                                  and distribution – have proliferated, which has                                                                                                           education. This thesis investigates all these factors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Gianmaria Niccode
                                                                                           Jan André Koch
 adopt more
 ssertation                                                                                                                       affected business models, marketing strategies,                                                       Societal Change                                     and their link to objective health outcomes. In
                                                                                                                                  and consumer behavior.                                                                                                                                    Chapter 2 we investigate the association between
                                                                                                                                                                                                                                                                                                                                                                                                             Lisan Lesscher                                                                  will be defended on Thursda
 ed by
                                                                                                                                                                                                                                        by                                                  education, by level of intelligence, and disease-                                                                                                                                                January 2022 at 14:30 in th
 ecognized                                                                                                                             This dissertation aims to gain a better
                                                                                                                                  understanding in dealing with two prominent                                                                                                               specific medication use in adulthood. In Chapter                                                                                                                                                 the Academy Building, Broe
ows that
                                                                                                                                                                                                                                        Jan André Koch                                      3 we estimate the causal effect of macroeconomic                                                                 Donderdag 29 april 2021                                                         Groningen.
                                                                                                                                  challenges for marketing introduced with the
 rs reject                                                                                                                        digitalization: (1) management of different (online                                                                                                       conditions around the time of birth on the                                                                       om 16.15 uur in het
ming                                                                                                                              and offline) communication channels, and (2)                                                                                                              occurrence of type-2 diabetes later in life. Chapter                                                                                                                                             You are cordially invited to f
                                                                                                                                                                                                                                        On Thursday, October 21st, 2021                                                                                                                                      Academiegebouw
mers, for                                                                                                                         management of different sales channels. Chapter 2                                                                                                         4 is dedicated to the computation of clustered
                                                                                                                                                                                                                                        Time: 16.15hrs                                                                                                                                                       Rijksuniversiteit Groningen                                                     the ceremony using the live
cts and lab-                                                                                                                      addresses the first challenge by presenting insights                                                                                                      standard errors in the case in which there are few
                                                                                                                                                                                                                                        Location: Academy Building                                                                                                                                           Broerstraat 5                                                                   https://www.rug.nl/about-u
 ow, may not                                                                                                                      into the effectiveness of a traditional marketing                                                                                                         highly unbalanced clusters. Such computations
                                                                                                                                                                                                                                        University of Groningen                             become relevant in the presence of variables                                                                                                                                                     news/events/promoties/dig
 ent qualities                                                                                                                    communication tool in the online environment
esult from                                                                                                                        and the synergy between a traditional and digital                                                     Broerstraat 5                                       that are constant within clusters, such as policy                                                                                                                                                ceremony or, if the Corona
e from what                                                                                                                       marketing communication tool. Despite the rise of                                                                                                         variables. Data clustered in few highly unbalanced                                                               Paranimfen                                                                      allow it, attend the ceremon
e norm. If                                                                                                                        digital media, direct mailing is proven to still serve                                                                                                    clusters and variables constant within clusters are                                                                                                                                              the reception afterwards.
                                                                                                                                                                                                                                        Paranymphs                                                                                                                                                           Marit Luiting-Drijfhout
rceived to                                                                                                                        as an effective marketing tool, both by itself and                                                                                                        recurrent in health economics and therefore the
                                                                                                                                                                                                                                        Martine van der Heide                                                                                                                                                m.drijfhout@rug.nl
o longer                                                                                                                          in combination with digital marketing. Chapter 3                                                                                                          results of this chapter might be useful for research
                                                                                                                                                                                                                                                                                                                                                                                                             Sabine Koenders                                                                 Paranymphs
ods and                                                                                                                           addresses the second challenge by investigating                                                       (martinevdheide@hotmail.com)                        in the field of health economics.
                                                                                                                                                                                                                                                                                                                                                                                                             skoenders93@gmail.com                                                           Yiqing (David) Peng
                                                                                                                                  whether all customers should be multichannel.                                                         Arjen Onrust
 e used to                                                                                                                        In contrast to conventional wisdom and prior                                                                                                                                                                                                                                                                                                               y.peng@rug.nl
                                                                                                                                                                                                                                        (arjen.onrust@gmail.com)

                                                                                                                                                                                                                                                                                                                                                    Gianmaria Niccodemi
ble behavior.                                                                                                                     literature, multichannel customers do not always                                                                                                                                                                                                                                                                                                           Alexandra Niccodemi
 an visually                                                                                                                      generate more revenue. Boundary conditions need                                                                                                                                                                                                                                                                                                            alexandra.niccodemi@gma
                    Jan André Koch

 trimental                                                                                                                        to be considered in order to best serve different
                                                                                                                                                                                                             Lisan Lesscher

ple reduce it.                                                                                                                    types of customers across all offered brands.                                                          rug.nl/feb/research                                                                                                                                                  rug.nl/feb/research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              rug.nl/feb/research
 ns that the                                                                          rug.nl/feb/research
                                                                                      rug.nl/feb/research
                                                                                       rug.nl/feb/research                        Finally, chapter 4 presents a general discussion
                                                                                                                                  of this research and its outcomes, explores both                                                              rug.nl/feb/research
                                                                                                                                                                                                                                                  rug.nl/feb/research
gmatize the
my research.                                                                                                                      managerial and practical implications, and offers
                                                                                                                                  directions for future research.

                                                                                                                                       Altogether, it is almost impossible to imagine
                                                                                                                                  living without being digital nowadays, however,
                                                                                                                                  the question remains whether we know how to live
                                                                                                                                                                                                             2021

                                                                                                                                  with the digital technologies?
                    2021

                                                                                                                                                                                                                                                                                                                                                    2021
                                                                                      rug.nl/feb/research

                                                                                                                                     Theses
                                                                                                                                     Theses
                                                                                                                                      Thesesin
                                                                                                                                             in
                                                                                                                                              inEconomics
                                                                                                                                                Economics
                                                                                                                                                 Economicsand
                                                                                                                                                           and
                                                                                                                                                           andBusiness
                                                                                                                                                               Business
                                                                                                                                                               Business                                                                                                                       Theses
                                                                                                                                                                                                                                                                                              Theses in
                                                                                                                                                                                                                                                                                                      in Economics
                                                                                                                                                                                                                                                                                                         Economics and
                                                                                                                                                                                                                                                                                                                   and Business
                                                                                                                                                                                                                                                                                                                       Business                                                                                     Theses in Economics and Business   Theses
                                                                                                                                                                                                                                                                                                                                                                                                                                                        ThesesininEconomics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Economicsand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                             andBusiness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Business
                                                                                                                                                                                                                                               Theses in Economics and Business                                                                                                                                                                                                                     Theses in Economics an

                                                                                   Jan Koch                                                                                                                                                    Lisan Lesscher                                                                                                                                                        Gianmaria Niccodemi
                                                                                   Promotor:                                                                                                                                                   Promotor:                                      Theses in Economics and Business
                                                                                                                                                                                                                                                                                                                                                                                                                     Promotores: Prof. R.J.M.
                                                                                   Prof. K. van Ittersum                                                                                                                                       Prof. P.C. Verhoef                                                                                                                                                    Alessie, and Prof. V.
                                                                                   Co-promotor: Dr. J.W.                                                                                                                                       Co-promotor: Dr. L.                                                                                                                                                   Angelini
                                                                                   Bolderdijk                                                                                                                                                  Lobschat                                                                                                                                                              Co-promotor: Dr. G.E.
                                                                                   Defended on October 21,                                                                                                                                     Defended on August 26,                                                                                                                                                Bijwaard. Defended on
                                                                                   2021                                                                                                                                                        2021                                                                                                                                                                  January 13, 2022
                        Essays on Financial Development and Financial Inclusion

 elopment                                                                                                                    Labor markets in a globalizing                                                                         Invitation                                                                                                                                                               INVITATION
                                                                                             Essays on Financialworld:
                                                                                                                  Development
                                                                                                                       trends, challenges
                                                                                                                                                                                                                                               Labor markets in a globalizing
                                                                                                                                                                                           trends, challenges and opportunities
                                                                                                                                                                                           Labor markets in a globalizing world:

                                                                                                                and opportunities                                                                                                  The PhD Thesis                                                                                                                                                            You are cordially invited to the

                                                                                             and Financial Inclusion
                                                                                                                Nikolaos Terzidis                                                                                                              world: trends, challenges
                                                                                                                                                                                                                                    Essays on Financial
                                                                                                                                                                                                                                                                                                                                                                                                             defense of the dissertation
 nderstanding
ng on three
 nancial
                                                                                                                             Profound changes in the nature and structure of                                                        Developmentand
                                                                                                                                                                                                                                                 and opportunities                                                                                                                                           Labor markets in a
                                                                                                                             employment have been propelled by the combined                                                         Financial Inclusion                                                                                                                                                      globalizing world:
 cond, the
                                                                                                                             effect from technology and international trade.                                                                                                                                                                                                                                 trends, challenges
 and third, the
  ving economic                                                                              Yiqing Peng                     Technological obsolescence and the global
                                                                                                                             slicing up of the value chain often jeopardize the
                                                                                                                                                                                                                                    by                   Nikolaos Terzidis                                                                                                                                   and opportunities
 ention in the
                                                                                                                             economic future of the most vulnerable groups of                                                                                                                                                                                                                                by
  rst, credit
                                                                                                                             workers. At the geographical level, the economic                                                       Yiqing Peng
  ed banking
                                                                                                                             decay of lagging-behind regions has fueled the
 probability of                                                                                                              political polarization, fertilizing the ground for                                                     Will be defended in public on
                                                                                                                                                                                                                                                                                                                                                                                                             Nikolaos Terzidis
 gility is only                                                                                                              political opportunistic narratives. Despite their
  non-financial                                                                                                                                                                                                                     Monday 8 November 2021 at 14.30
                                                                                                                             omnipresent effects, the precise labor market
 useholds;                                                                                                                                                                                                                          hours in the Aula of the Academy
                                                                                                                             implications from technology and trade remain
 ationship                                                                                                                                                                                                                                                                                                                                                                                                   On Monday, 13 December 2021
                                                                                                                             largely elusive due to contradictory evidence                                                          Building, Broerstraat 5, Groningen.
 ncial inclusion.                                                                                                                                                                                                                                                                                                                                                                                            at 12:45 hrs
                                                                                                                             and methodological challenges. Against this
 tions on                                                                                                                    background, the current thesis provides new                                                                                                                                                                                                                                     Academy Building
                                                                                                                                                                                                                                    You are cordially invited to attend
gher degree                                                                                                                  insight which stimulates the academic and social                                                                                                                                                                                                                                Broerstraat 5
                                                                                                                                                                                                                                    the ceremony and the reception
  household                                                                                                                  debate.                                                                                                                                                                                                                                                                         Groningen
 y for credit                                                                                                                                                                                                                       afterwards.
                                                                                                                             First, the systematic synthesis of the literature
 utions and                                                                                                                  documents that both technology and trade impose
  higher level                                                                                                               economically meaningful effects. Nevertheless, the                                                     Paranymphs
  have not                                                                                                                   analysis reveals that the effect is conditional on the                                                 Tobias Grohmann                                                                                                                                                          Paranymphs:
 rst place.                                                                                                                  characteristics of the workers, the spatial unit of                                                                                                                                                                                                                             Fred Giesenow
                                                                                                                                                                                                                                    t.grohmann@rug.nl
mal credit on                                                                                                                analysis or the period under consideration.                                                                                                                                                                                                                                     Theofilos Anastasiou
 ale-headed                                                                                                                  Second, using the Dutch labor market, it is shown
  d ones.                                                                                                                    that automation and the trade jointly polarize                                                         Bart Claassen
                                                                                                                             the employment growth, both at the national                                                            b.f.c.claassen@rug.nl
                                                                                                                             and the regional level. Furthermore, the analysis
                                                                                                                                                                                                    Nikolaos Terzidis

                                                                                                                             establishes that the incidence of employment
                                                                                                                             polarization and skills mismatch is intertwined,
                                                                                                                             while their economic effects differ in more                                                                rug.nl/feb/research                                                                                                                                                   rug.nl/feb/research
                        Yiqing Peng

                                                                                  rug.nl/feb/research
                                                                                         rug.nl/feb/research
                                                                                         rug.nl/feb/research                 disaggregated demographic groups, such as young
                                                                                                                             and senior workers.
                                                                                                                             From a policy perspective, the current thesis
                                                                                                                             stresses the instrumental role of life-long learning
                                                                                                                             to prevent the technological obsolescence and
                                                                                                                             indicates work-related practices to incentivize
                                                                                                                             workers to develop their skills portfolio. Such
                                                                                                                             whole-of-society approaches will safeguard job
                        2021

                                                                                                                                                                                                    2021

                                                                                                                             security and enable the modern societies to be
                                                                                                                             more prosperous, inclusive and democratic;
                                                                                                                             necessary conditions to face the current and future
                                                                                                                             challenges.
                                                                                                                                     Theses
                                                                                                                                     Theses
                                                                                                                                     Thesesin
                                                                                                                                            in
                                                                                                                                            inEconomics
                                                                                                                                               Economics
                                                                                                                                               Economicsand
                                                                                                                                                         and
                                                                                                                                                         andBusiness
                                                                                                                                                             Business
                                                                                                                                                             Business                                                                         Theses in Economics and Business
                                                                                                                                                                                                                                                                                         Theses
                                                                                                                                                                                                                                                                                             Theses
                                                                                                                                                                                                                                                                                             Theses
                                                                                                                                                                                                                                                                                                in Economics
                                                                                                                                                                                                                                                                                                     in
                                                                                                                                                                                                                                                                                                     in Economics
                                                                                                                                                                                                                                                                                                        Economics
                                                                                                                                                                                                                                                                                                             and Business
                                                                                                                                                                                                                                                                                                                  and
                                                                                                                                                                                                                                                                                                                  and Business
                                                                                                                                                                                                                                                                                                                      Business                                                                                      Theses in Economics and Business

                                                                                   Yiqing Peng                                                                                                                                                 Nikolaos Terzidis                                                                                                                                                     Juliette de Wit
                                                                                   Promotores:
                                                                                   569226-L-os-Terzidis
                                                                                                                                                                                                                                               Promotores:                                                                                                                                                           Promotores:
                                                                                   Prof. B.W. Lensink and                                                                                                                                      Prof. S. Brakman and                                                                                                                                                  Prof. B.P de Bruin, and
                                                                                   Prof. C.L.M. Hermes.                                                                                                                                        Prof. Ortega Argiles                                                                                                                                                  Prof. S. Beugelsdijk
                                                                                   Defended on November 8,                                                                                                                                     Defended on December 13,                                                                                                                                              Co-promotor: Dr. C.
                                                                                   2021                                                                                                                                                        2021                                                                                                                                                                  Lisciandra. Defended on
                                                                                                                                                                                                                                                                                                                                                                                                                     December 2, 2021
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