WOMENSWEAR SPRING 2019 - RETAIL & RUNWAY COVERAGE NYC LDN MILAN PARIS - Edited
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Blog Report // TRENDS IN REVIEW
WOMENSWEAR
SPRING 2019
RETAIL & RUNWAY COVERAGE
NYC · LDN · MILAN · PARIS
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WOMENSWEAR
TRENDS IN REVIEW
SS19
SRPING 2019// // Analyst& Report
Retail Runway Coverage Analyst Report // WOMENSWEAR SRPING 2019
Womenswear: Pre–Spring
Trend Zine 2019 Colors & Fabrics
by EDITED Log in to EDITED today to read the full report.
Read it on the bus, the tube or at the back Key Colors
of your next company meeting - it doesn’t
matter where, so long as you’re across • Blocked
• Pastel pink
the new season direction. We’ve pulled • Rose
together this trend zine from some of the • Blue skies
reports inside EDITED and articles from • Ultramarine
our blog. • Chili pepper
• Toast
• Caramel
If you have EDITED access, you’ll find all of
• Hazard orange
this insight (and a helluva lot more) in the
• Greener pastures
following sections:
• Buttercup yellow
• Runway Reports
• Retail Reports Key Fabrics
• Runway Collections
• Leather
If you don’t yet have EDITED access, you can • Chunky knitted
read some of our research at edited.com/blog. • Sequinned
• Denim
• Sheer
And as the Spring 2019 shows now kick off, buckle
in for the ride. We’ll be right there for you, fusing
commercial analysis with the hottest new trends.
If you want to know more about EDITED coverage,
get in touch today! Find out more at edited.com.
The EDITED Team.
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WOMENSWEAR SRPING 2019 // Analyst Report Blog Report // TRENDS IN REVIEW
Womenswear: Pre–Spring Understanding the shifting seasonality of apparel
2019 Prints & Details
Aside from say, space travel, the apparel When is summer?
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business has to be the most mind-bending
Traditionally, summer is less significant in
counter-seasonal industry out there.
retail. Consumers wear less, and the things
Those within it have to routinely think
Key Prints they do wear tend to be of lower value.
in blocks of three, six, nine and twelve
Not just that, consumers escape hot cities,
months consecutively.
• Florals somehow not tempted by the sticky
• Checks When was the last time you got to work on changing rooms of the mass market.
• Center brand graphic summer product during the actual summer?
• Photo print Retailers generally try to whizz through
Nope, you’re reworking a fringe sweater
• Animal summer, drawing attention to the larger ticket
while the a/c blasts. We get it.
• Stripes items like wedding apparel or the emotive
• Mixed But our data has highlighted something levers of the escapism in a new vacation
you’re probably starting to notice already – wardrobe. However, we spotted a thing.
if not in sales figures yet, maybe in the
Key Details depth of your current tan. Summer seems
Our software showed that in the May-July
period, US retailers used the word ‘heat wave’
to be more significant.
• Knotted on sites and newsletters 303% more than the
• Tied up While we’re not here to debate whether same period in 2017. The term ‘hot sun’ also
• Puff sleeves global warming is a thing (it is), there are saw an increase – of 167%. Interesting? A bit.
• Contrast fabric sleeves very clear shifts in the way consumers buy
• Ruffle sleeves stuff which needs careful analysis.
• Ruffle trims
• Cut-outs
• Contrast stitching
Supply and demand around warm weather apparel
• Contrast trims
Increase in US new arrivals and sell outs of key seasonal items at the peak of each season.
• Belted
• Utility pockets
• Square necklines SUMMER WINTER
• Fringing +46%
+44%
• Floral embellishment
+29%
• Ruching +26%
+20%
• Lace trims & inserts +19%
New arrivals
+12% +14%
+5%
Sell-outs
+3% -5.5%
-1%
Espadrilles Denim shorts Wrap dresses Boots Wide pants Sweaters
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TRENDS IN REVIEW // Blog Report Analyst Report // WOMENSWEAR SRPING 2019
Consumers are snapping up newness Womenswear: Activewear
Influencer Style – June & July
in summer more eagerly than in winter.
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Now, consider this: So, despite retailers lifting the number of
The colors, patterns and garments worn by Instagram’s top fitness influencers.
espadrilles they stocked by 13%, consumers
We compared retailer increases in cold
responded even more passionately,
weather apparel in the Q4 winter season The Strongest Colors
increasing sell outs by 26%.
– October, November, December – with
increases in warm weather apparel in the Meanwhile, sell outs on winter-wear grew • Pink
Q2 summer season – April, May, June. by less than the increase in new arrivals, • Deep blue
sometimes even shrinking despite retailers • Neon yellow
It revealed a larger increase in new arrivals • Teal
having upped numbers of styles available.
in the summery items, like denim shorts, up • Grey marl
20% and linen apparel, up 13% this year Across a number of key seasonal categories • All white
compared to last. Meanwhile, cold weather we tested, we found the same to be true. • All black
items, like insulated apparel don’t receive Consumers are feeling warmer to summer,
such favorable retailer investment – snapping up newness eagerly. Don’t take it
increasing by a less noticeable 9%. personally, Fall. The Favored Patterns
But wait, there’s more… Want to know how this is going to impact • Leopard
the wider industry? Head to our blog where • Marble effect
Next, we dug a layer deeper to understand
you can read the full article! • Camo
how consumers reacted to those retailer
• Ombre
commitments. And that’s where things got
really fascinating.
Consistently, consumer interest in warm Product Details
weather apparel (shown as product sell outs)
had grown by a higher percentage than the • Side stripes
retailer investment. • Front strap Detail
• Gym shorts
• Back strap Detail
• Waistband branding
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TRENDS IN REVIEW // Blog Report Blog Report // TRENDS IN REVIEW
The activewear trends of Summer 2018 3. Dresses
and beyond With activewear booming, finally women’s
active gets trends of its own. There has been
a 189% increase in active dresses in the last
Way back when, activewear had fresh Nike’s repeat branded bands on a sports bra three months compared to two years ago.
trends once or twice a year. Now, as a and flash of yellow on the VaporMax FlyKnit
key apparel category, things have typify this new direction that has so much Nike, Adidas, Puma and Free People Movement
sped up a whole lot. unexplored potential. have introduced the highest numbers of new
products this year. And influential active brand
It calls for activewear brands and retailers Outdoor Voices launched its first skort in April
to sharpen up processes in order to give and dress in May this year.
their customers the sweet stuff.
The message here is that there are many
That’s where we can help out, using our different modes to women’s active – being
retail data to understand where the newness sporty doesn’t have to compromise on
lies and how significant new trends will be. being feminine. Nor does a dress have to
Let’s jump right in, with these three hot new take feminine forms.
activewear trends.
Currently the average activewear dress is
2. Sock-like fit $105.76, with grey marl, black and white
Seamless activewear has grown 130% in the selling best. ASOS are stocking into the style,
space of two years. Underwear is the biggest so expect to see more trend-forward
category, followed by demand for sock-like fit activewear retailers following suit soon.
in seam free sneakers.
Discover four other major activewear
But most interesting are the big gains in trends in the full article over on our blog.
seam-free leggings using knit technology.
1. Streetwear’s influence As customers discern their active leisure wear
Streetwear – it’s a hit in luxury and smart from their performance wear they are building Growth in sports dresses
active brands have seen that influence and greater understanding of the technical needs, Based on the number of new products arriving each month at US and UK retailers.
got product out that taps into the moment. valuing enhancing properties and a stream-
lined look.
Ivy Park was there from the start, with its
stark palettes, oversized shapes and branded
waistbands. Now others are tapping into an
Off-White aesthetic.
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WOMENSWEAR SRPING 2019 // Analyst Report Blog Report // TRENDS IN REVIEW
Womenswear:
The EDITED Denim Report:
Bandeau / Tube Tops market & product trends
Log in to EDITED today to read the full report. If you aren’t already excited about denim, That means you’ve got to be more innovative
you should be after reading this. The one about your denim assortment too. So we did
The 90s was a key theme to emerge on the Spring 2018 runways, which we’ve time staple of the consumer wardrobe is a deep dive on everything happening in the
seen translated into a number of successful product trends so far this season. making a comeback, and we want you to denim market. Let’s get into it.
In this report, we overview one of the strongest of these trends - the bandeau top. be leading it.
Denim market changes
• Bandeau or ‘tube’ tops have seen • Rusty oranges were a popular For a while there denim had a rough ride.
strong growth this year - with 128% choice for trend-driven shades. We looked at new arrivals of jeans over the
Like when video killed the radio star, athleisure
more styles arriving across the US Details were important, with 90s last four years to understand how the market
murdered Daisy Dukes. But we have good
and UK compared to SS17. smocked styles proving a key trend, reason to believe it’s on its way back.
has changed. The data clearly shows that
alongside lettuce hems and tie-fronts. denim struggled through 2015 and 2016 –
• In the UK, Pretty Little Thing The industry thinks so too – VF Corp peak athleisure.
increased its bandeau options from • This style will no doubt carry over
announcing it’s spinning its denim business
25 to 69 for 2018 and Mango and into to next year, with focuses on Across a span of retailers, department stores,
off from its other brands. Wrangler and Lee
River Island newly invested. the shoulder and neckline fast fashion, e-commerce and luxury, we can
will now form part of a new company, helpfully
continuing to prosper. see clear dips in newness over those years.
• A high proportion of products in called NewCo.
both the US and UK are patterned, • For Fall, the bandeau neckline can Urban Outfitters and Forever 21 have very
with the stripe dominating. Striped be progressed onto dresses for Doing that means those brands, which have
clear dips where each retailers’ denim
styles account for 34% of bandeau occasion and party wear assortments. fallen behind the business’s activewear brands
assortments were down. Across all retailers,
tops in the US. Think Posh Spice’s LBD! in recent years, get renewed, specialized
you can see in the last 18 months that the
attention. It’ll put fire under Levi’s and make
category has seen a real boost.
the wider denim market more competitive.
Which is great for innovation.
Multi-brand: Urban Outfitters denim growth
Based on the number of jeans arriving online each month since Jan 2014.
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TRENDS IN REVIEW // Blog Report Blog Report // TRENDS IN REVIEW
Luxury versus mass
Category growth to date in Q3 3. 90s denim reworked
When looking at jeans by market, we can Based on number of products in stock at key Denim skirts have grown 25% and
US and UK retailers July 1 - Aug 21 ’17/’18.
see even more specific patterns. The luxury shorts are up 47% from two years ago.
market, which has seen a huge uptick in the The hottest new direction in non-jean
UK market. It gained strength in 2017 and denim is the 90s theme which overhauls
soared in the early months of this year. these items. Think wider Bermuda
This is a great sign that new trends will soon style shorts that tap into the whole
flood the mass market and steer consumers ‘ugly fashion’ thing and button-through
to purchase. longline skirts.
Denim is back in business Denim dresses are a great opportunity
too, heavily referencing the 90s with
That’s a lot to process but essentially, this
pinafore and button-though styles.
is what you need to know:
Play with color and print in these for
Denim is growing. There is 42% more product campaign-leading pieces in Spring 2019.
in stock so far this quarter than there was There is lots of room to grow here.
this time last year. Regardless of the fact that
This is a condensed version of our recent
leggings are growing at a faster pace, for the Summer 2018’s best-selling jeans denim research. If you want to know
moment, that is something to shout about.
more about denim trends, shifts in
1. Wide legs:
Jeans are a huge category, double the size pricing or what’s happening with the
Whether it’s frayed hem or clean lines, these
of leggings and still bigger than categories ubiquitous skinny, head to our blog for
wider silhouettes which finish above the ankle
like blouses and coats. Of course leggings the full article now!
have been pushed by brands like Madewell
are still gaining – the apparel market is huge, and Everlane. Black and white denim has
consumers latch onto things at different performed especially well.
paces and our lifestyles are more active.
But what this shows is that doesn’t have 2. Denim outerwear
to come at the cost of jeans. The outerwear category in denim has grown
101% in the last two years. This summer not
only are there strong color stories coming
through (oranges, yellow, plum) but prints
have arrived. Checkerboard, leopard and
snake prints have all featured in matching
denim skirt and jacket sets.
Cropped or oversized, the denim jacket is a
key Back-to-School piece. For fall a borg collar
or zip fastening make a great update.
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MENSWEAR SPRING 2019 // Analyst Report Analyst Report // MENSWEAR SPRING 2019
Menswear: Menswear: Spring 2019
Colored Denim Denim Trends
Log in to EDITED today to read the full report. Log in to EDITED today to read the full report.
Indigos and shades of black should always make-up the bulk of denim assortments, Wide leg jeans proved popular amongst with stripes witnessed at MSGM and
however, colored fabrications are gaining in popularity. We look more closely at designers this season. M1992 and Off- logos at seen Iceberg. For contemporary
who’s stocking the trend, identifying what hues are retailing now. White adopted a 90s silhouette and lighter retailers, consider adopting the trend
washes, channeling the current nomcore for double denim looks, with a focus on
trend. Elsewhere, widths were conservative branding for a street style aesthetic - as
Changes to Color Assortment with Balmain and Valentino opting for a seen at Valentino.
classic slim-fit. A popular fit commercially,
• Both the US and UK markets have retailers should continue to include this At John Lawrence Sullivan long shorts
had an overall increase year-on-year style within denim assortments. dominated. A key shape this season,
of non-traditional denim colors. fast-fashion retailers should invest,
Acid washes were popular, mainly in incorporating into holiday assortments.
• Of particular note is red - which hues of dark indigo and gray. Fast-fashion Spring 2019 saw head-to-toe denim
has grown from 4% of the denim retailers should consider the trend for across shows, with Sacai leading the trend.
assortment to 14% in the UK and an update on traditional jean styles. For For a commercial take, opt for styling
from 4% to 7% in the US. festival assortments, colored acid washes double denim instead.
can add extra interest - take notes from
Marcelo Burton County of Milan.
Topman boohooMAN H&M Patterned denim proved key for SS19,
The shorts remain at full boohooMAN has launched H&M’s orange jacket has
price - other styles launched side-striped jeans and khaki sold out of two of four SKUs Denim Trends
on the same day (including dungarees - but no colored at its full price of $59.99
color-blocked, blue, gray jeans. One pink pair are in since its 03 May arrival.
• Trucker jacket
and black) have had a 30% stock, but they arrived in
The on-trend yellow version • Long shorts
price reduction. July 2017 and have a 70%
of the ‘trashed’ shorts are • Vest
discount.
now sold out. • Mide-leg
The bulk of their colored • Slim-fit
denim is outerwear, the • Patterned
most recent to arrive • Distressed
have borg collars. • Turn-up
• Double denim
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MENSWEAR SPRING 2019 // Analyst Report Blog Report // TRENDS IN REVIEW
Menswear: Spring 2019 Three menswear trends with staying power
Color
It’s an exciting time to be in menswear. ASOS has had success with its tuxedo styling,
Log in to EDITED today to read the full report.
The current Spring 2019 men’s shows are super skinny pants, pastel colors and floral
For SS19, bold hues dominated the Neons were a significant trend, with demonstrating that the male shopper is print blazers. Even a grey crushed velvet
runway. Head-to-toe red made a head-to-toe looks showcased at becoming more discerning and directional. required no discounting to sell through…
statement at Iceberg, featuring on Versace in the form of slim-fit, single-
There’s also been an opening out of price At Farfetch, classic two-piece sets in grays,
jogging bottoms and longline shorts, breasted suits. Day-glow yellow, green
which is strengthening the market’s structure. as well as a more relaxed shape in slubby
key shapes this season. Utilized for and pink were key tones. MSGM
bold sports inspired branding at presented co-ordinating shirts and That means brands and retailers can try linens are performing well for brands like
Plein Sport, the trend continued to shorts, this seasons key style. Invest more challenging things, spin more exciting Thom Browne, Gieves & Hawkes and Gucci.
feed into the athleisure theme seen with caution - consider the trend for narratives, and without having to be
We aren’t expecting this to topple more
across shows. Elsewhere, the tone accessories and highlights, as seen heavily promotional.
casual styles of dress out of favor, but it does
was present in outerwear categories, at Dsquared2 in bold accents on
sports jackets were shown at White outerwear. Naturally that means that those brands and offer different character for the more invested
Mountaineering in technical fabrics. retailers need more support on which trends menswear shopper. He’ll be wearing suiting
Red color blocking featuring heavily - a Space gray offered a commercial to back–and when to back them–than ever for eveningwear in bright colors. For Fall 2019
viable option for mass-market retailers. option for retailers across athleisure before. Thankfully, that’s what we’re here think emerald greens, rich wine shades
categories. The hue lends itself well to do! and camel.
Electric blue was seen in outerwear, to the futuristic aesthetic witnessed
predominantly in leather and suede, this runway season and would work While there’s fast paced stuff happening in And with an increase demand on suiting
as seen at Prada. For trend-led for trans-seasonal pieces, look to menswear trends right now like pink tailoring, comes a refocusing on formal footwear
consumers, retailers should consider Christopher Raeburn’s light utility bold floral Cuban shirts and white denim, (brogues, monks straps and loafers have
light investment in basics tees for a jackets for inspiration. they’re things that if you’re not yet in on, been spotted in street style recently) and
low risk option. Bright yellow tones you’ve missed it for the season. dapper accessories.
featured across cities this season,
with mustard and canary yellow 1. Tailoring Comeback EDITED Top Tip: If you have EDITED access,
prominent tones. check out the Pitti Uomo and LFWM Street
Maybe it’s thanks to Gucci, but there’s a dandy Style reports.
resurgence in the air. As a contrast against
the super-casual sportswear consumers are so
used to shopping for every occasion, we’re
seeing the increasing presence of the suit on
street style stars and Instagram influencers.
Retailers like Suit Supply are driving that
growth, making affordable tailoring accessible
to a wider range of consumers across its
100-store (and growing) network.
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TRENDS IN REVIEW // Blog Report Analyst Report // MENSWEAR SPRING 2019
2. Co-ordinates 3. Branded socks Menswear: Spring 2019
Shape Trends
Matchy-matchy gets totally catchy! Co-ord Dad vibes rule again. No more of that
sets are on the increase – new arrivals are up sneaker-liner minimalism, logo’d tube socks
66% this Spring, following Gucci’s lead (again). are winning. Here’s how the show goers are
Log in to EDITED today to read the full report.
dressing their ankles:
Here’s how that looks on the streets of
London and Milan at the Spring 2019 shows: Shape Trends Why take note of this trend?
• Cut-off tee Printed short sleeve shirts: Already a huge
• Oversized hoody hit within mass markets currently, this trend has
continued its popularity on the runway. Novelty
• Printed short
This one is such a no-brainer for a brand. prints including food and animals are perfect for
sleeve shirts
Tapping into streetwear popularity, Tommy festival stories, while florals will be vital within
• Short shorts holiday edits. Animal prints and more geometric
Hilfiger has launched its Pride collection sock
and Gucci’s $120 logo socks sell like hotcakes. • Cargo pants patterns can offer longevity through the season,
• Wide-leg jeans for smarter and relaxed styles.
If you hadn’t already been persuaded, just
• Denim trucker
With its complete look in two garments, this check how sell outs have climbed since the Short shorts: A more trend forward piece to
• Anorak emerge this season, but its popularity is undeniable.
trend taps into the ease of the sportswear start of the year (chart below).
aesthetic so popular right now. There’s also • Rain coats Sportier versions similar to running shorts offer a
an irreverence to it that fits in well with the This one works even if you’re not a brand – • 80’s double more commercially viable take on this trend. Ideal
think up eye-catching slogans that reference breasted coat for holiday and festival edits and work well for
ironic normcore look.
current memes and you’re in on the fun. athleisure co-ords.
If printed sets are too much for your customer,
These are just three of our seven powerful Anorak: As functionality continues to be key
why not try tonal pairings that encourage your
menswear trends. Head over to our blog for outerwear in recent seasons, the rain coat
shopper to lift their spend?
to meet the full set! dominates. Add value to the pre-exisisting
pac-a-mac with technical fabrics, concealed
pockets and water-proof taped seams.
Demand lifts for men’s logo socks
Based on number of products selling out at US and UK menswear retailers
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MENSWEAR
SPRING 2019
RETAIL & RUNWAY COVERAGE
NYC · LDN · MILAN · PARIS
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