Wool News December 2015 - Integrity brand embraced by leading manufacturers - PGG Wrightson
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Wool News December 2015
Integrity brand embraced by leading manufacturers
B&B GM Palle Petersen discussing the integrity programme with farming client Jeremy McIntosh of Moana Downs in Oxford together with PGW wool representative Rob Lynskey.
Earlier in the year, PGW Wool’s export arm, Bloch & throne. Their proud history
Behrens (B&B), introduced a new flagship brand called reinforces for them the
Wool Integrity NZ TM which lifts the profile of our growers’ proven benefits of investing
wool and delivers trusted quality to our key international in the best possible raw
manufacturing partners. materials.
The PGW Wool Integrity NZ TM brand guarantees that our wool is They value the relationship
traceable and has been grown and handled ethically throughout they have with B&B which
the supply chain journey. At PGW we have the unique ability to links them to the network
control the wool every step of the way from farm to manufacturer. of PGW woolgrower clients
The brand gives manufacturers and end consumers total confidence who have taken up the offer
in the wool and any finished product carrying this brand. of long term lambswool
contracts (some of which are in place for the coming three seasons)
providing certainty for both Abraham Moon and our growers.
INTEGRITY PROGRAMME DELIVERS TRUSTED
QUALITY TO KEY MANUFACTURING TISCA is another highly
respected company
PARTNERS which has embraced
Abraham Moon is a star producer taking advantage of our PGW our Wool Integrity NZ TM
Wool Integrity NZ TM programme. Their superior woven cloth is programme in support
supplied across many of Europe’s top fashion houses and they of their exclusive range
also manufacture a stunning range of home textiles in 100% pure of hand-crafted rugs.
wool to suit curtains, throws and furniture upholstery. Abraham Manufactured in Austria
Moon enjoys a rich history centred on their Yorkshire mill which since 1963, rugs from
dates back to 1837 when Queen Victoria ascended the British the house of TISCA boast
www.pggwrightsonwool.co.nz Helping grow the country
durability and longevity over 26 styles across an
amazing range of 96 different colours. TISCA Wool success continues in Japan
is a trusted brand in the European market and Markets for New Zealand wool
therefore traceability and integrity is important in Japan continue to thrive and
to them. The Wool Integrity NZ TM brand gives PGW is in amongst it!
them total confidence that the wool they import
PGW’s Business Development
from PGW B&B has followed a path of integrity
Manager, Craig Smith was in
throughout the supply chain. TISCA is in the
Japan in October furthering
process of becoming GOTS certified and we
New Zealand’s connection with
have successfully linked them up with one of
renowned suit maker Konaka.
our loyal certified organic growers, creating a
He was accompanied by PGW
win-win from farm to floor.
woolgrower client Tony Clarke who
PROVIDING TRACEABILITY AND is a founding supplier and advocate
of marketing New Zealand wool in
INTEGRITY FROM FARM GATE TO Japan. On the 16th a function was
FINISHED PRODUCTS held at the New Zealand Embassy
Woolgrower farmers who sign up to the PGW in Tokyo attended by Konaka’s CEO
B&B Wool Integrity NZ TM programme guarantee Kensuke Konaka, PGW Business
that they follow correct procedures on-farm and PGW’s Craig Smith (R) visiting a Konaka ‘Suit Select’
store in Osaka, Japan.
Partner Kento Nagao, New
that their wool is grown with minimal impact on Zealand’s Ambassador to Japan
the environment and in compliance with strict Mark Sinclair and New Zealand Trade and Enterprise Trade Commissioner for
animal welfare standards. Japan Jason Reeves. The event celebrated and involved Konaka’s top 20 staff for
PGW has experts involved every step of the way, sales of New Zealand wool product including their fastest growing brand ‘Suit
starting with our on-farm wool representatives Select’ made from a 70/30 blend of pure New Zealand wool aimed at the 28
advising and assisting growers with regard to the to 42-year-old mainstream business market. Suit Select is very much on-trend
programme. Once the wool arrives into one of in Japan, offering high end affordability with suits selling for around 28,000
our wool stores, our experienced logistics staff yen ($NZ260). Konaka invest in upmarket billboards in big city tube stations
ensure quick and accurate processing of the to reinforce the brand with the thousands who commute daily. Konaka’s retail
wool, including weighing and core sampling. stores are very upmarket and their sales teams are extremely well motivated. In
Core samples are sent off for independent May this year Konaka flew their top 20 sales team to New Zealand as a reward
testing, and our wool experts assess the quality for their efforts and to help educate them about the source of New Zealand
of the wool before it is approved for inclusion in wool. The trip was a massive success. With Air New Zealand on board as a
a Wool Integrity NZ TM batch. At the wool scour, partner, Konaka is offering another trip in May next year for the top 30 sales
it is checked again, before being blended and people and already sales are up 10% on last year’s award-winning target as the
scoured to strict instructions. Konaka team vie for a spot on that trip. They’ve all seen the Facebook pages of
the people who visited earlier this year and given that many of them have never
When the batch is completed, our skilled
left their prefectures, they are hugely incentivised to be part of a visit to New
export staff at B&B arranges shipping to the
Zealand next year. Not that it is hard for the sales team to sell a product that is
manufacturer who can be confident that
a proven performer. New Zealand wool is highly regarded in the Japanese retail
the quality of the wool will live up to their
market and Konaka’s range of suits maximises all the benefits of wearing New
expectations and arrive on time.
Zealand wool to the extent that is carries the name of New Zealand on its label
JOIN OUR WOOL INTEGRITY – like a badge of honour.
NZ TM PROGRAMME While in Japan, Craig also visited carpet manufacturers and top spinners
in Osaka and Nagoya who are an important part of PGW’s crossbred wool
Any New Zealand woolgrower may be part of
this new branding strategy as long as they have business and find themselves
suitable wool quality, sign up to our on-farm increasingly busy as Japan
PGW Wool Integrity NZTM programme and meet prepares itself for an influx of
the minimum criteria. tourists ahead of the Rugby
World Cup in 2019, the
Growers are not required to invest money in the Olympic Games in 2020 and
brand and there are no additional marketing the World Masters Games
costs applicable to growers. Our standard in 2021. The only trouble is
brokering fees apply. that Japan is enjoying such
Participating growers are able to sign up to buoyancy in its tourism
Fixed Price Forward Contracts which we have markets right now that it
available on an ongoing basis. Preference for is proving difficult for hotels
these contracts will be given to growers who to clear the calendar long
have joined the integrity programme and, from enough to lay new carpets.
time to time, there will be contracts available But they will act as soon as
A gathering of New Zealand wool advocates at the Embassy in
exclusively to those growers. Talk to our wool they can and that is good Japan in October to celebrate the success of renowned Japanese
team about joining up. news for New Zealand wool. suit maker Konaka.
www.pggwrightsonwool.co.nz Helping grow the country
Prince Charles visits our Wool Shed
transported from school to school to spread the word on wool.
‘The Wool Shed’ had its 2015 inaugural viewing at Tawa College
to coincide with the Prince’s visit and it was a huge success with
students, as you can imagine, especially in view of it being given
the royal seal of approval.
PGW Wool GM, Cedric Bayly and Business Development Manager,
Craig Smith were on hand, alongside NZ CFW Chair Philippa
Wright, to meet the Prince and engage with the Tawa students.
That the Prince, proudly wearing a New Zealand wool suit, took
time out in his busy schedule to participate is in itself a testament
to his devotion to the cause that is wool. Prince Charles is one of
the UK’s most significant woolgrowers and he was clearly thrilled
to see the enthusiasm of the children engaged in learning about
the virtues of wool – fire resistance, humidity regulation, VOC
absorption, sound proofing etc.
Teaching children about wool is hugely signficant for the future
HRH Prince Charles and NZ CFW Chair Philippa Wright with Tawa Intermediate of the product. It’s an important part of our economy, returning
students at ‘The Wool Shed’ door. Thursday 5 November 2015.
$839m for the September 2015 year (up $98m on the previous
During his recent visit to New Zealand, HRH The Prince year). There is great potential for the use of wool in new hi-tech
of Wales visited Tawa College in Wellington to share his markets and smart young minds will foster future business.
passion for wool with a group of year 8 students.
The students’ knowledge and appreciation of the fibre directly
Prince Charles is patron for the international Campaign for Wool impacts the woolgrowers of tomorrow – we want consumers
(CFW) and in New Zealand currently, the CFW has partnered with to read the label and to choose wool at point of purchase.
PGW Wool to deliver the ‘Wool in Schools’ ancillary education Know wool, think wool, buy wool and wear wool.
programme. It involves a mobile container branded ‘The Wool
Shed’ which is packed full of information about wool and can be
PGW executives Craig Smith (L) and Cedric Bayly (R) flanking NZ CFW Chair Philippa
Wright attending the royal visit to ‘The Wool Shed’ at Tawa Intermediate.
Year 8 students from Tawa College happily exploring ‘The Wool Shed’ which is packed
with hands-on learning experiences about the wonders of 100 percent natural New
Zealand wool.
Express truck cleans up
Alan McKay joined the PGW Southland wool team in
September and he’s here to help clean up! Cleaning up the
wool shed is one of those jobs that’s easy to put off for a wet day
and then never quite get around to doing. Alan, who has 23 years’
experience in the rural sector (firstly as a sharemilker and then
farming in his own right), is available to make on-farm visits in the
PGW wool express truck, and get in amongst it. He will bring wool
packs and shovel up dags and fadge up loose wool. A true wool
shed clean up - from there it is delivered to the PGW Invercargill
wool store for pricing and competitive prices are paid according to
latest market rates. To get your shed cleaned up, anywhere in the
Southland region, please ring Alan McKay on 0274 037 030.
www.pggwrightsonwool.co.nz Helping grow the country
New Wool Rep
Ange Armstrong joined the PGW wool team in August, working out of Timaru. She
is no stranger to wool having gained her wool handling certificate to senior level in
her early years and working in and around shearing sheds in the South Canterbury Contact Us
district where she grew up. She has a family of Alexandra
four children and with the youngest now off Graeme Bell 027 650 2900
to school, Ange is thrilled to be back working Alistair Flett 027 432 5369
with wool full time. She became immediately
involved with pre lamb farm visits in August Auckland/Waikato
and has recently completed a PGW training Malcolm Todd 027 590 4831
programme in Gore regarding ram selection.
Her next course involves wool classing and Bay of Plenty/Taupo
she is prepared to work hard to hone her skills. Maree Mather 027 809 3356
The wool team is very supportive of such a Chris Hart 027 705 0433
keen recruit and Ange is very appreciative of
the opportunity to become immersed in an Christchurch
industry she has always enjoyed and believes Peter McCusker 027 432 4926
has a great future. Doug McKay 027 432 6910
Ange Armstrong pictured with Dan More who is
Contact Ange Armstrong on 027 436 2603 the son of her first new client (since starting with Rob Lynskey 027 591 8454
PGW in August) Merv More, who farms near
or after hours on 03 614 8145. Craig Smith 027 807 5368
Pleasant Point in South Canterbury.
Dannevirke / Waipukurau
Back to the future Tom Deighton 027 958 2215
Fans of the 1985 sci-fi film ‘Back to the Future’ celebrated the date, 21 October 2015, Dunedin
chosen by Doc Brown (Christopher Lloyd) and Marty McFly (Michael J. Fox) to travel Kevin Waldron 027 432 0117
forward to when they traversed the space-time continuum in a souped-up DeLorean
outfitted with a flux capacitor. Feilding/Taihape
Our Northland wool reps, Malcolm Todd and Lance Paganini, celebrated the occasion Andy Anderson 027 702 9496
but put their own spin in on matters concerning wool prices having gone ‘back to the
future’ around Gisborne/Wairoa
the same time! Shane Horne 027 598 6540
The Holden Chris Payne 027 956 5192
Kingswood is no
DeLorean – but Gore
it was a pretty Jared Manihera 027 226 0263
cool car back in
the 70s and 80s Invercargill
and sheepskin Stuart McNaughton 027 435 0993
covers were Daryl Paskell 027 548 3469
the perfect Lawrence Paskell 027 434 7641
accessory!
King Country
Paul Terry 027 498 6618
Strong Segment Indicator 2012/13 NZD
2013/14 NZD Masterton
660
2014/15 NZD Marcus Loader 027 448 3250
640
620 2015/16 NZD
600 Napier/Hastings
580 Stephen Fussell 027 595 3351
560
540
520 Timaru
COF
500 Ange Armstrong 027 436 2603
480
460
440 Wanganui/Taranaki
420
Eric Constable 027 440 9784
400
380 Tony Cox 027 596 5144
360
340 Whangarei
320
July Aug Sept Oct Nov Dec Jan Feb March April May June Lance Paganini 027 598 6755
www.pggwrightsonwool.co.nz Helping grow the country
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