Wool News July 2018 - Market comment
Wool News July 2018 - Market comment
Helping grow the country WoolNews July2018 Market comment The wool season has concluded on a positive note. Recent sales results have been underpinned by a softening US dollar and Euro and renewed interest in wool from several of our trading partners. All wool types have enjoyed a lift in prices as China and India have returned to the market buying increased volumes regularly. You may have read the article written in the May 2018 edition of rural publication Country- Wide (which is celebrating its 20th anniversary this year) entitled“A fibre for the future”. I was asked several searching questions by deputy editor SandraTaylor about whether wool will recover from its mixed fortunes over many decades.
Environmental concerns could be the turning point for wool in today’s world.Yet I was also keen to impart the message that the reason wool remains an option is thanks to the many people across the supply chain who have a real passion for the fibre and never gave up.Their dedication to the product runs deep because they do and have always understood that wool is totally natural. Wool is a natural insulator; naturally fire-retardant; naturally breathable; sustainable and biodegradable to boot.This message needs to be disseminated more widely to ensure global consumers are fully informed about the benefits of wool and social media platforms are a great launchpad.
The wool integrity website we rolled out earlier in the year (www.woolintegrity.com) is helping our farmers and trading partners and, even more importantly, the wider consumer community to connect and understand the journey of genuine wool integrity.We are pleased with the outcome of this project and the timing couldn’t be more in step. Behind the scenes, we recognise that the demand for wool could suddenly or steadily mount on the back of growing global awareness about the harm being caused by synthetic fibres in our waterways and oceans. Wool is assuredly one of the antidotes to this problem and, now more than ever, the time is right to promote the numerous benefits of natural New Zealand wool.
Our farming practices and wool processes need to meet environmental and consumer approval – backed by credible market and scientific research. Industry-wide, work is underway in this field and we feel confident that wool will live up to the most rigorous scrutiny. In April we were delighted to launch a second‘Wool in Schools’wool shed to tour the South Island and advance this brilliant educational project run by the worldwide Campaign for Wool (with HRH Prince Charles as patron) and sponsored by PGG Wrightson Wool. Educating young minds about the collective benefits of wool and its excellent environmental footprint helps to future-proof wool and promote it as the fibre of choice for future generations.
PGG Wrightson Wool is built on experience and a solid understanding of all aspects of the wool spectrum. Over the season, various members of our wool team have attended international trade fairs, visited clients in far flung places and participated in global meetings about wool. It keeps us in the loop. We communicate all that we learn with our clients and, right now, we envisage a positive future for New Zealand wool in textiles, clothing and several new innovative applications. We urge you to talk to our experienced PGG Wrightson wool team for advice about wool clip preparation, your options to contract all or part of your wool clip, and how to sell to best advantage in the current market.
Grant Edwards, Wool General Manager. Tribute to Renata Apatu It is with tremendous sadness that we acknowledge the recent passing of fellow wool advocate and well-known farmer Renata‘Ren’Apatu of Ngamatea Station, Taihape. Ren headed the management team at Ngamatea Station which is approximately 28,000 ha and clips around 170,000 kg of strong wool. He played a leading role as Chairman of the Campaign for Wool NZ Trust representing New Zealand wool interests on the global stage. His passion for wool was recognised internationally and throughout the wider New Zealand rural community and he will be sorely missed.
Helping grow the country Wool Week In support of an Australian Wool Innovation (AWI) and Australian Westfield Mall initiative, PGG Wrightson Wool supported the Westfield Riccarton Mall‘Wool Week’over the weekend of 26/27 May. The project was designed to help educate Westfield customers and families on the benefits of wool and to promote wool products through an interactive exhibition. On the back of our success with the‘Wool in Schools’wool sheds, this concept fell well within our industry goal criteria to support the overall promotion and education of wool. We immediately saw the initiative as a great opportunity to profile wool in front of the general public and to spread the news about the wonderful attributes and natural benefits of this sustainable product.
It was a brilliant weekend and attracted a lot of interest. To learn more about the natural benefits of wool head to www.woolintegrity.com. Second Wool Shed The Campaign for Wool (CFW) has launched a second‘Wool Shed’to tour the South Island delivering the‘Wool in Schools’ancillary education programme. Like the first wool shed it involves a mobile container packed full of information about wool that can be transported from school to school to spread woolly news. PGG Wrightson Wool sponsors the containers and assists this worthwhile programme. It was officially opened at Aparima College in Riverton, Southland at the end of April.
The decision to proceed with a second wool shed was entirely due to the tremendous success of the first one which has been touring the North Island for the past two years. Grant Edwards, PGG Wrightson Wool General Manager, recognises it is a proven way to engage school students and their teachers in the wool industry and create awareness regarding wool’s sustainability and its importance in matters of the environment. The Minister of Agriculture Hon. Damien O’Connor offered his congratulations on the opening of a second educational wool shed container saying,“I know the container in the North has been fully booked up with many requests for a replica in the South and it’s great to see those wishes answered so that more of our young and not-so-young Kiwis can get themselves fully informed on the potential in the wool sector.” “If we are to help New Zealand’s primary sectors get more value from what they do, to make the most of our unique natural advantages, we need to harness this type of innovation and tell our story”the Minister said.
“Natural fibres like wool are good for the whole world and the more people that know that the better”. Campaign for Wool board member Craig Smith officially opened the new wool shed explaining that schools are eager to access an interactive learning facility like this. Wool is a unique fibre with attributes that are becoming increasingly relevant to the future of our young people –“Generation Wool”. The word has spread amongst school communities nationally with both containers now fully booked for the 2018 school year and into 2019. Hauroko Valley Primary School pupils in Southland were treated to a trial run preview of the new wool shed back in March, courtesy of PGG Wrightson Wool Representatives Stu McNaughton and Lawrence Paskell.
It got the thumbs up. Celebrating the launch of the South Island wool shed (clockwise from back left) are Grant Edwards (Wool General Manager), Craig Smith (CFW Trustee), Vicki Linstrom (CFW Wool in Schools Project Manager), Lynne Grove (Head of English Aparima College and Principal Cameron Davis.
Helping grow the country Blanket Coverage PGG Wrightson Wool’s export arm Bloch & Behrens carries a wide range of‘Klippan’ throws and blankets made in Europe using 100% New Zealand lambswool grown right here in our own backyard. Klippan was recently featured on the TVNZ 1 show ‘Gate to the Globe’. The show explained that Klippan use New Zealand wool exclusively due to its cleanliness and good colour. Great publicity for New Zealand wool! The name Klippan is taken from the town in Sweden where the company is based, and the brand is synonymous with high- quality craftsmanship and designer styles.
Owned and operated by the Magnusson family, the firm dates to 1879 and currently manufactures around half a million throws each year. These are distributed all over the world. Various PGG Wrightson stores stock a range of Klippan blankets sized to suit tots in cots right through to full-sized blankets – and in a variety of colours and patterns. The cooler weather is a reminder that there is nothing quite like 100% New Zealand wool for real warmth. Email firstname.lastname@example.org about buying a beautiful blanket for this winter and support our homegrown wool. Sign up to PGG Wrightson Wool’s e-newsletter Later on this year our Wool News publication will be moving away from print media into a digital format.
This change will allow PGG Wrightson Wool to provide more timely industry updates and market commentary to New Zealand wool growers and to our industry partners. To keep up to date, fill out and send back the included form or sign up to receive Wool News at the link below: pggwrightson.co.nz/wool-signup Wool for Future Markets PGG Wrightson Wool’s Dave Burridge is buoyed by what he saw and heard at this year’s IWTO (International Wool Textile Organisation) congress about the very real opportunities for wool in the current world climate. A generation raised largely on synthetics is becoming increasingly concerned about the overuse of petroleum-based products and the damage plastics cause in our oceans – and they are looking for answers! Under the theme“Wool for Future Markets”, speakers impressed on the gathering that NOW is the time to showcase wool and its many remarkable attributes, its huge biological benefits and its brilliant provenance.
This needs to be backed by science and sustainable business practices and, yes, supply-related issues such as low sheep numbers will present challenges. However, NOW is the time for wool to shine. The 87th annual congress of the IWTO took place in Hong Kong in May with some 250 international delegates representing all stages of the wool textile supply chain including woolgrowers, retailers, governmental organisations, and other stakeholders. 21 attended as part of the IWTO Young Professionals Programme, marking another successful year for the initiative and embracing the next generation. Communicating wool’s sustainability to merchandisers was a key theme of the event reflecting global awareness of textiles and the fibres from which they are made.
In a future increasingly defined by sustainable fashion and interiors, wool’s role is clearly important. But not only that, PGG Wrightson Wool’s South Island Sales Manager Dave Burridge was further encouraged to hear about new innovations and product development for stronger micron types, for example, specialised crossbred wool in disposable nappies, face masks and sanitary pads. In summing up he said,“It’s an exciting time to be part of the wool industry and I have come away from this congress feeling very confident about the future of wool as a stand-alone, earth-friendly fibre and believe that everyone associated with wool can feel proud of the work they do.
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Helping grow the country Contact Alexandra Graeme Bell 027 650 2900 Alistair Flett 027 432 5369 Christchurch Peter McCusker 027 432 4926 Doug McKay 027 432 6910 Rob Lynskey 027 591 8454 Central Hawke’s Bay/ Dannevirke Tom Deighton 027 958 2215 Dunedin Kevin Waldron 027 432 0117 Feilding/Taihape Ian Hopkirk 027 702 9496 Gisborne/Wairoa Shane Horne 027 598 6540 Chris Payne 027 956 5192 Gore Jared Manihera 027 226 0263 Invercargill Stuart McNaughton 027 435 0993 Daryl Paskell 027 548 3469 Lawrence Paskell 027 434 7641 King Country Paul Terry 027 498 6618 MichaelYoungman 027 273 5660 Masterton Marcus Loader 027 448 3250 Napier/Hastings Stephen Fussell 027 595 3351 North Auckland Henry Bradfield 027 535 1924 Timaru Ange Armstrong 027 436 2603 Waikato/Bay of Plenty/Taupo Maree Mather 027 809 3356 Chris Hart 027 705 0433 Wanganui/Taranaki Eric Constable 027 440 9784 Tony Cox 027 596 5144 Freephone 0800 497 496 www.pggwrightsonwool.co.nz True Fleece PGG Wrightson Wool supports the ‘Wool for School’ initiative launched five years ago by Banks Peninsula woolgrower clients Carl and Tori Uren who farm at Le Bons Bay, Banks Peninsula.
It all began when Carl and Tori identified the need for a practical and affordable natural merino jersey for school children, instead of the synthetic options. Since then, they have re-branded their business to‘True Fleece’, offering a range of merino garments for adults and children looking for functional, high quality, 100% New Zealand made clothing. True Fleece is committed to keeping as much as possible of their production processes local. All True Fleece garments are made in New Zealand, enabling hands-on quality control, and they are then embroidered in Christchurch. The initiative proudly supports high country farmers by using only the very best quality merino wool that has been grown with care and passion right here in our own backyard.
In accordance with Carl and Tori’s original goal – all the wool is fully traceable back to New Zealand growers.
With the ongoing support of PGG Wrightson Wool, True Fleece continues to source top quality merino wool from New Zealand farmers and provide custom made garments to anyone who wants to wear 100% homegrown and sewn merino clothing. For more information visit www.truefleece.co.nz. China rejects plastic waste At the start of this year, China’s ban on waste imports including plastics, scrap paper and discarded textiles came into effect. Several countries are impacted including the United Kingdom, European Union, United States, Japan, Australia and New Zealand. In 2017 alone, Chinese manufacturers imported 7.3 million metric tons of waste plastics from this group of developed countries and recycled the materials into everyday products that line supermarket shelves all over the world.
China’s ban has forced the matter of plastic pollution to the forefront of world attention as plastic waste mounts in our own backyards. It’s also a good time for consumers to take stock and pay attention to what they buy. Now more than ever, it is important for consumers to understand the importance of biodegradability and sustainability. Natural textiles like wool have a lot to offer the world. Visit our new www.woolintegrity.com website to learn more about the amazing natural benefits of wool – and tell your friends.
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