YOUR GUIDE TO COMMUNICATION 2020 - Massey University
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YOUR GUIDE TO
COMMUNICATION
2020
01
CONTENTS
CONTENTS
COMMUNICATION
COMMUNICATION
QUALIFICATION CONTACT MASSEY
04 BACHELOR OF 16 CONTACT MASSEY FOR
COMMUNICATION MORE INFORMATION
OTHER COMMUNICATION UPDATED JUNE 2019
COURSES Please note: The information
contained in this publication is
13 DIPLOMA IN
indicative of the offerings available
COMMUNICATION
in 2020 and subsequent years.
14 POSTGRADUATE This information may be subject
DIPLOMA IN to change. While all reasonable
JOURNALISM efforts will be made to ensure listed
programmes are offered and regula-
tions are up to date, the University
reserves the right to change the
content or method of presentation,
or to withdraw any qualification or
part thereof, or impose limitations
on enrolments. For the most up to
date information please go to
www.massey.ac.nz
I HAVE LEARNT TO
QUESTION
EVERYTHING.
Communication student Nicole
Barbour has had her horizons
blown wide open by study. "I have
learnt to question everything.
To look a level deeper at what
people say and do, there is always
a deeper story," she says. Her
long-term plan is to take all the
skills she's mastered at Massey to
"revolutionise businesses through
social media".
NICOLE BARBOUR
Bachelor of Communication
Public Relations major and Expressive Arts minor
03
STUDY
COMMUNICATION
AT MASSEY
THE DIPLOMA IN COMMUNICATION (PAGE 13)
The Diploma in Communication is taught at
Massey University at Manawatū, Auckland and
Wellington campuses. Courses may also be
taken via Distance Learning.
The Diploma in Communication is designed to
introduce students to a selection of disciplines
in the communication field. It provides students
with employment pathways in the fields of public
relations, communication management, arts
administration, event management, stakeholder
relationship management, journalism, web
content management, social media adviser,
brand management, advertising, marketing/
communications executive, or media planning/
buying, among others.
THE POSTGRADUATE DIPLOMA IN JOURNALISM
(PAGE 14)
The Postgraduate Diploma in Journalism is
New Zealand’s leading journalism qualification.
A one-year full-time course, blending the
RANKED WITH THE BEST IN THE WORLD THE BACHELOR OF COMMUNICATION (PAGE 04) theory with practical skills, this internationally
Massey University’s communication and Combine your love of words and creativity recognised degree is based on leading overseas
media-related programmes originated in the with the study of business to become a highly journalism qualifications. It is ideal for those
1970s and provide national leadership in employable communication specialist. with who have a degree from a non-journalism
education and research. Our journalism teaching Massey’s Bachelor of Communication (BC) builds discipline who want to enter the industry, or
is internationally acclaimed, and enjoys a the skills you need to make an outstanding those with a journalism degree or experience
close working relationship with industry. The contribution in whatever field of communication seeking advanced skills and knowledge. It builds
Bachelor of Communication (with a major in interests you. This relevant three-year degree is a firm foundation for an exciting career in print,
Public Relations, Communication Management, unique in New Zealand. You’ll join our graduates online or broadcast journalism.
Journalism Studies, or Digital Marketing) and with exciting careers around the world.
the Master of Journalism are accredited by the The world needs communicators. It needs people
Accrediting Council on Education in Journalism who have the creativity and imagination to
and Mass Communications (ACEJMC). Massey’s develop content that will inspire and connect
School of Communication, Journalism and people, and the logic, analysis and language
Marketing became the only School in the skills to deliver that content in a strategic and
Asia-Pacific region to receive this prestigious meaningful way. Massey University’s BC will
accreditation. give you these skills.
04
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
BACHELOR OF
AVAILABLE AT MANAWATŪ
AVAILABLE AT WELLINGTON
AVAILABLE VIA DISTANCE LEARNING
COMMUNICATION
NOTE: NOT ALL MAJORS ARE AVAILABLE ON
EACH CAMPUS
EQUIVALENT TO 3 YEARS OF FULL-TIME STUDY
AVAILABLE FOR INTERNATIONAL STUDENTS
STUDYING IN NZ OR VIA DISTANCE LEARNING BC
A GOOD FIT IF YOU INTERESTING PROJECTS
>> Like to be busy and enjoy multi-tasking The Bachelor of Communication offers you many opportunities to apply
>> Enjoy doing lots of different interesting things every day to keep your your learning to real-world problems. You’ll produce strategies, media and
busy brain stimulated publications that apply your communication learning.
>> Relish taking a leadership role in projects and events These can include marketing strategies for community groups, social
>> Enjoy connecting with people media content, documentary films, scripts for theatre, media or film,
performances and speeches, depending on what courses you choose from
WHAT IS IT LIKE? a wide range.
Combine your love of words and creativity with the study of business to
become a highly-employable communication specialist. REAL-WORLD INTERNSHIP AND PROJECT EXPERIENCES
Massey’s Bachelor of Communication (BC) builds the skills you need to Massey offers a range of experiential learning opportunities in
make an outstanding contribution in whatever field of communication communication, including a communication internship course for BC
interests you. This workplace-relevant three-year degree is unique in students with good grades. It allows you to work for a company while
New Zealand. You’ll join our graduates with exciting careers around the you study, network with future employers and gain invaluable real-world
world. experience. You could intern in inspiring organisations like NZ Red Cross,
The world needs communicators. It needs people who have the creativity UNICEF, or Forest & Bird, in leading PR agencies or for news media like the
and imagination to develop content that will inspire and connect people, New Zealand Herald or Radio New Zealand.
and the logic, analysis and language skills to deliver that content in a If you are majoring in a creative area, you can also gain hands-on
strategic and meaningful way. Massey University’s BC will give you these experience through ‘Creativity in the Community’, which teaches you
skills. to respond to a real-world challenge in a team. Previous students have
tackled issues including sustainability and youth justice with powerful
BE SOUGHT AFTER BY EMPLOYERS creative projects that incorporated poetry, film and theatre.
Massey's Bachelor of Communication graduates have had outstanding
employment success. 85% of graduates are employed within six months ENTRY REQUIREMENTS
of graduation. These graduates are employed across 20 different industry To enrol in the Bachelor of Communication (BC) degree you need to have
categories with more than 300 different job titles (from BC Graduate an entrance to university qualification, either through Bursaries and
Survey 2018). Scholarship Examinations, NCEA, New Zealand University Entrance,
Your choices are not restricted – every field uses communication Admission with Equivalent Status, Discretionary Entrance or Special
specialists, from healthcare to education to aviation to high-end fashion or Admission.
the arts, and your expertise is transferable – Massey’s BC makes sure you
come out well rounded and flexible. CAREERS
YOUR SKILLS WILL BE IN DEMAND
ACEJMC ACCREDITATION Communication roles have grown hugely in the last few years - to a
In 2016 the School of Communication, Journalism and Marketing / Te point where they are recognised by most companies as highly strategic
Pou Aro Kōrero won coveted accreditation from the US-based Accrediting and at the heart of a successful business. This rapidly expanding
Council for Education in Journalism and Mass Communications, for area of professional work features a wide variety of jobs and exciting
programme's majors. This makes the Bachelor of Communication the opportunities.
only degree outside the Americas and the Middle East to hold this
accreditation. It is also the world’s only accredited three-year bachelor HUGE OPPORTUNITIES
degree. The Bachelor of Communication (BC) prepares you for numerous emerging
and current occupations, across almost all industries - the world is truly
your oyster!
05
STUDY A
DEGREE
BUSINESS BC CREATIVITY
Depending on your major and interests you could move into any one of the TYPICAL PATTERN FOR A BC DEGREE
following areas: Below is a typical pattern for a Bachelor of Communication with a major in
>> Writer, editor, publisher or researcher (for social media, literature, Media Studies and a minor in Journalism Studies.
theatre, film and television, corporate, government or non-profit
YEAR 1 YEAR 2* YEAR 3*
organisations)
>> Speech writer, travel writer, blogger, social commentator 115.116 Introduction to Marketing 200-level 300-level
>> Social media or social entrepreneur (15 credits) 15 credits 15 credits
>> Scriptwriting 139.133 Creative Communication 200-level 300-level
>> Relationship management (15 credits) 15 credits 15 credits
>> Public relations 154.101 Introduction to Media Studies 200-level 300-level
>> Public affairs (15 credits) 15 credits 15 credits
>> Project management 172.131 Language and Communication 200-level 300-level
>> Producing and directing film, theatre, circus, dance and a wide range of (15 credits) 15 credits 15 credits
other creative enterprises 219.100 Introduction to Business 200-level 300-level
>> Organisational training and development Communication (15 credits) 15 credits 15 credits
>> Media industries including as producer 200-level 300-level
>> Marketing 219.101 Media Skills (15 credits)
15 credits 15 credits
>> Liaison and advisory work 219.108 Introduction to Journalism 100-level 200-level
>> Journalism (15 credits) 15 credits 15 credits
>> Film making
230.111 Tū Kupu: Writing and Enquiry 100-level 200-level
>> Event management
(15 credits) 15 credits 15 credits
>> Creative industries or arts administration or management
>> Communication consulting 120 credits 120 credits 120 credits
>> Arts promotion, policy and development
Compulsory Major Minor/elective
>> Artist
>> Academic or teacher If your major or minor requires that you take a 100-level course, one or
more of your core courses may be studied in your second year.
*Student advisers are available to help you plan your degree; different
majors have different patterns for Year 2 and 3.
PATHWAY TO POSTGRADUATE STUDY
ENROL IN...
ä
Bachelor of Communication Postgraduate Diploma in
â
[3 years] Communication [1 year]
ä è ä
Bachelor of Communication Master of Communication
â
with Honours [1 year] [1.5 years]
è ä
Doctor of Philosophy
[3-4 years]
06
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND*
AVAILABLE AT MANAWATŪ*
AVAILABLE AT WELLINGTON*
AVAILABLE VIA
DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ OR VIA
DISTANCE LEARNING COMMUNICATION MANAGEMENT
*SOME PLANNING ADVICE (0800 MASSEY) MAY BE REQUIRED A business major or minor of the BC
A GOOD FIT IF YOU nnREBECCA ASHCROFT
>> Are fascinated by organisational, group BC (Communication Management)
and team dynamics Client Executive, SenateSHJ, Wellington.
>> Wish to develop your ability to "After leaving school, I began to study radio
influence and lead but soon realised I wanted to do something
>> Think of yourself as a "people" person broader and more challenging, so I signed up
for the Bachelor of Communication at Massey
BECOME A COMMUNICATION SPECIALIST in Wellington.
You’ll gain an understanding of the complexities, The range of subjects, quality of teachers and
challenges, and rewards of interpersonal and tutors, and the overall learning experience
organisational communication – you’ll be a was great, and I would recommend studying a
communication specialist. Bachelor of Communication.
I majored in Communication Management and
WHAT IS IT LIKE? minored in Linguistics. The range of courses
Studying communication management at that I did opened my mind to a range of career
Massey gives you in-depth insights into many international scholarship with real-world choices and paved my way for pursuing a
different forms of communication and how they experience, giving you insights into the world of career in communications.
are used at work and in the community. Factors communication and consulting. You will obtain At SenateSHJ I engage with a range of clients,
like culture, gender, and technology all have a a comprehensive overview of communication from government to the private sector and
deep influence on how we connect. management issues and processes. NGOs. I do a range of interesting work around
You can choose from courses that will re-shape At graduation you will be knowledgeable strategy, media, and internal communications.
how you understand yourself and your world, in management communication policies In my last semester of study I did a student
including Cross-Cultural Communication, and practices, have a theoretical grasp of exchange to Edinburgh University, which
Organisational Communication, Gender and communication processes, and an awareness was a great experience. When I came back,
Communication in Organisations, and have of how to use communications and media Massey’s careers service and networking
the option of completing a communication technologies. helped me find my first job at the Ministry
internship. of Business, Innovation and Employment
CAREERS (MBIE). At MBIE I worked in the Corporate
BECOME A SOUGHT-AFTER EMPLOYEE You may become an internal communications Communications team looking after the
You’ll emerge with skills that potential employers specialist, a community or engagement advisor, intranet, event management and working with
find very desirable. Communication management or you could get a role as a consultant, helping the broader team on strategy development."
shows you how to communicate with diverse organisations communicate effectively across
groups of people inside various organisational a range of digital and interpersonal channels. FUTURE LEADERS SCHOLARSHIPS
contexts, make presentations to colleagues and Our Bachelor of Communication (Communication This Massey Business School scholarship
clients and write for a range of audiences across Management) will focus on interpersonal recognises and supports future leaders enrolling
traditional and digital formats. and organisational communication, managing in full-time undergraduate degrees, who have a
change, and writing and presentation skills. previous record of leadership and high academic
LEARN WITH LEADERS IN THE INDUSTRY Your future roles could involve specialising in achievement. Forty scholarships are offered each
Massey was the first to offer a university-level any of these areas or being an 'all rounder' in a year, with the goal of awarding at least 25 per
communication management programme in smaller organisational setting. cent to students of Māori and Pasifika descent.
New Zealand, back in 1979. Our teachers are Applications close 20 August.
highly regarded internationally, blending expert massey.ac.nz/futureleaders07
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE AT WELLINGTON
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ OR VIA DIGITAL MARKETING
DISTANCE LEARNING A business major or minor of the BC
A GOOD FIT IF YOU Newly-established guidelines for digital ethics have been working to
>> Enjoy connecting with people keep up with the rapid expansion of digital media. You will learn the skills
>> Like using creativity to solve practical problems and framework for acting ethically in the context of the digital marketing
>> Are interested in digital technologies discipline.
>> Enjoy expressing yourself through writing and online media
CAREERS
WHAT IS IT LIKE? YOUR SKILLS WILL BE IN DEMAND
COMBINE YOUR LOVE OF TECHNOLOGY AND CREATIVITY WITH THE BACHELOR OF Communication roles have grown hugely in the last few years – to a
COMMUNICATION (DIGITAL MARKETING). point where they are recognised by most companies as highly strategic
The world needs communicators. It needs people who have the creativity and at the heart of a successful business. This rapidly expanding
and imagination to develop content that will inspire and connect people; area of professional work features a wide variety of jobs and exciting
and the logic, analysis and language skills to deliver that content in a opportunities.
strategic and meaningful way. When you graduate with the digital marketing major there are many
We increasingly need communicators who have an in-depth understanding options for employment ¬– could take your new-found skills to become an
of the digital world, and how communication through this medium has an organisation’s digital specialist, or you could become part of a marketing or
impact. Massey University’s BC in digital marketing will give you these digital communication agency team. Some examples of roles in this area
skills. are:
>> Digital marketing coordinator
RELEVANT TO EMPLOYERS >> Digital marketing manager
This degree was developed in consultation with employers. They told >> Digital strategist
us the skills they are looking for – skills that other qualifications lack. >> Digital channels advisor
Working collaboratively with employers and industry means your learning >> Search engine optimisation manager
will have a strong practical element, and be highly relevant across a wide >> Social/content marketing manager
range of sectors. Communicating via digital platforms is now a standard of
communication practice, yet many organisations do not understand to use
this to its full potential. Your knowledge will be in demand.
85% of Massey University Bachelor of Communication graduates are
employed within six months of graduation. These graduates are employed
across nine different industry categories with more than 60 different job
titles.
WHAT WILL YOU LEARN?
You will learn about:
>> all forms of digital media
>> how to produce effective digital material
>> digital branding
>> how to use social media effectively, to help companies thrive and grow.
You will apply marketing theory to digital marketing situations and develop
evidence-based digital strategies. Our courses will teach you how to then
translate that strategy into specific tactics that integrate elements of the
digital marketing communication mix.08
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND*
AVAILABLE AT MANAWATŪ*
AVAILABLE AT WELLINGTON*
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS
STUDYING IN NZ EXPRESSIVE ARTS
*SOME PLANNING ADVICE (0800 MASSEY) MAY BE REQUIRED An arts major or minor of the BC
A GOOD FIT IF YOU
>> Love drama, creative writing,film-making, crafting images and videos
online, or public speaking/debating
>> Are in lots of student clubs and societies at school
>> Enjoy putting on creative events
>> Are interested in a professional communication career with an
organisation in the public or private sectors
JOIN A UNIQUE DEGREE TO EXTEND YOUR CAREER OPTIONS
If you love theatre, performance, creative writing, and making videos or
films, but you want to ensure you have broader career prospects, the
Bachelor of Communication (Expressive Arts) is for you.
WHAT IS IT LIKE? nnWHITNEY NUKU BC(Expressive Arts/Media Studies composite major)
Expressive Arts is unique in New Zealand and was created in response to Communications and Engagement Advisor - ACC
student demand. As part of your study, you will be able to devise, direct Since graduating with a Bachelor of Communication majoring in
and write theatre, creative writing and digital video productions. Expressive Arts and Media Studies, my career in communications has
been truly diverse. This suits me well because I like a challenge!
CHOOSE THE CREATIVE DISCIPLINE YOU LOVE I started out as the Māori Communications Advisor at the New Zealand
Students told us they wanted a little bit of theatre, or creative writing, Qualifications Authority, where I used events, publications and videos to
or digital media production, or some combination of all three, but not try to make NCEA understandable for diverse audiences.
necessarily to focus just on one. So we invented ‘expressive arts’. We Then I spent a fun and varied two years as a communication professional
call it the ‘triple dip’ major where you can add as much or as little as in the United Kingdom, developing specialty expertise in creative
you like to your degree from any of the three creative discipline areas of strategic planning, online communication, copywriting, stakeholder,
theatre, creative writing, or digital media production. You choose what to project and event management. I worked in a few award winning fully
emphasise, whether it’s one, two or all three of these areas. integrated creative agencies based in London, where I specialised in
creative development and management of digital promotions, experiential
CAREERS activations and social media. In these and other roles I was involved in
Surveys have shown that today’s employers seek graduates who are hands-on copywriting for social media, marketing campaigns, websites
collaborative, creative and can communicate well. They want staff who can and events, and providing leadership for online community building -
give compelling presentations, problem-solve creatively, think originally, work that definitely requires creative thinking.
analyse perceptively, communicate effectively (both in person and on I gained a lot of transferable skills in the Bachelor of Communication at
paper) and work well in teams. Learn these skills through expressive arts. Massey that have helped me perform in my career. These include using
When combined with the communication and corporate skills that you creative writing techniques to turn product facts or government policies
learn through your Bachelor of Communication you will have a qualification into an interesting read, filming and editing videos to help audiences
that can be applied across an amazing range of roles. understand complex information, or coordinating, designing, editing and
Graduates with an expressive arts major are working today in government proofing written and online content.
outreach, social media management, arts publicity, human resources, Plus, Expressive Arts in particular was a lot of fun!
advertising, marketing and public relations, filmmaking, television Currently I’m back in Aotearoa New Zealand, contracting at ACC as a
and journalism, teaching, theatre and entertainment and creative and Communications and Engagement Advisor. If you like a lot of variety
professional writing. in your working life, and enjoy developing your creative flair, a BC
Expressive Arts might be the pathway for you.09
STUDY A
DEGREE
KEY FACTS
ALL COURSES AVAILABLE
AT WELLINGTON
AVAILABLE VIA
DISTANCE LEARNING
SOME COURSES
AVAILABLE AT AUCKLAND,
MANAWATŪ
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ OR JOURNALISM
VIA DISTANCE LEARNING A business major or minor of the BC
A GOOD FIT IF YOU LEARN FROM THE BEST
>> Want to join a journalism programme with You will learn from lecturers who have real-
an established reputation world experience (often as leading journalists
>> Want a career as a journalist themselves) and are leaders in the industry.
>> Are interested in current affairs Out staff have written some of the standard
>> Enjoy talking to people and telling their stories textbooks used by other tertiary institutions.
>> Enjoy learning how the news media works As a student you’ll be able to hear from
>> Want to work with some of the world’s internationally and nationally renowned
leading communication scholars journalists. Our guest series has included
journalists such as Robert Fisk and John
JOIN AN INTERNATIONALLY RENOWNED Campbell, Nicky Hager, Diana Goodman and
JOURNALISM PROGRAMME others.
Join a prestigious group of leading journalists in
New Zealand that have studied at New Zealand’s GET REAL WORLD EXPERIENCE WHILE YOU STUDY
longest-running, internationally accredited You can take advantage of Massey’s close
journalism programme at Massey. relationships with the journalism industry by
taking part in the Communication Internship.
WHAT IS IT LIKE? This gives you professional work in a local
In this three-year degree you’ll learn how to have organisation and great networking plus already- nnMATT TWORT BC (Journalism Studies).
a career as a journalist. built relationships with potential employers "In my third year I was covering the Jubilee
You’ll learn about the news media’s role, build before you even graduate. Cup Rugby Final for the Dominion Post.
essential journalistic skills and expertise in I’ve wanted to be a sports journalist as long
specialised fields such as news reporting, A PROUD TRADITION as I can remember. Having that passion for
feature writing, media law, investigative Our journalism school is New Zealand’s oldest sport and learning that I could follow sport for
reporting, and the new forms of digital story- continuously operating one, running for over 50 a career and write about it for a living! What
telling. years. It has many graduates who are household I’ve learnt at Massey is how to structure a
It will give you a solid base to head straight into names and celebrities. journalism story, how to interview people, what
a journalism career. 85% of Massey’s Bachelor information is important to the public.
of Communication graduates are employed CAREERS If you want to do it, enrol yourself and come
within six months of graduation. This qualification is a great degree if you wish and meet the great lecturers that we have."
to become a journalist. Many students seeking
INTERNATIONAL RECOGNITION further in-depth development as a journalist also FUTURE LEADERS SCHOLARSHIPS
Massey’s communication programme is one of opt for a fourth year in the Postgraduate Diploma This Massey Business School scholarship
seven outside of the US to be recognised by the in Journalism. The Master of Journalism offers a recognises and supports future leaders enrolling
Accrediting Council on Education in Journalism further attractive capstone to your studies. in full-time undergraduate degrees, who have a
and Mass Communication (ACEJMC). previous record of leadership and high academic
Accreditation means your degree is achievement. Forty scholarships are offered each
internationally recognised, making it easier year, with the goal of awarding at least 25 per
to arrange a student exchange and find cent to students of Māori and Pasifika descent.
employment overseas. Applications close 20 August.
massey.ac.nz/futureleaders10
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE AT WELLINGTON
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS LINGUISTICS
STUDYING IN NZ An arts major or minor of the BC
A GOOD FIT IF YOU SKILLS YOU WILL LEARN:
>> Are curious about language and how it’s used in everyday contexts >> Analytical skills
>> Want to learn to interpret and use language effectively >> Logical thinking
>> Are interested in the ways language can help or hinder successful >> Ability to produce clear communication
communication in both social and professional spheres >> Ability to diagnose communication effects and processes
>> Ability to advise on the role of specific language strategies as part
WHAT IS IT LIKE? of a broader communication strategy
In the Bachelor of Communication (Linguistics) you will explore how >> Ability to understand language structures at the root of all languages,
language users manage the unwritten rules of human interaction. You’ll not just English, thereby enhancing cross-cultural communication and
also uncover the underlying structures that shape our understanding of foreign language learning
language and communication in settings as different as social media,
boardrooms, newsrooms and living rooms. For example, you might examine nnREBECCA FORREST BC (Linguistics) with a minor in Communication
murderers’ text messages, provide a commentary for a sports match, Management
construct an alien language, listen to global hip hop to track the influence Digital Project Manager, Vinad Media, Vietnam.
of African-Americanisms, and observe people talking to dogs. The BC My first job – just three weeks after finishing my BC – was teaching
(Linguistics) gives you enhanced language skills for both the social and English in Korea. I taught comprehension and phonics, carried out
professional worlds. You will gain an understanding of the functions of testing, provided coaching for speech competitions and worked
language and the cultural implications of how we communicate in media, alongside the head teacher to interview new teachers. It was amazing to
socio-political and legal contexts. see the cultural components of the degree come to life.
Returning to New Zealand, I worked in communication roles - non-profit
SKILLS SOUGHT AFTER BY EMPLOYERS and corporate - where I really got to use my communication skills, writing
You will acquire transferable skills that employers actively seek, including brochure, newsletter and website copy, editing policies, and contributing
excellent written and oral communication skills. You will also learn how to business strategy.
to identify the subtexts and indirect messages that are characteristic of After a year back in New Zealand I couldn’t shake my affections for Asia,
interaction in a wide range of contexts, and diagnose communication so I packed up once again and set off to China. I taught English again
problems or ‘bottlenecks’. then, after a bit of proactively and a little networking, scored a marketing
internship at an international branding consultancy in Shanghai: Added
CAREERS Value, the agency behind the 100% Pure New Zealand campaign! I
Massey University's linguistics major prepares graduates to work in worked there over summer and continued teaching for extra income.
a growing number of fields where an understanding of the systems, I found a full-time communication strategist role for global social media
structures, functions and contemporary uses of language strengthens marketing agency ‘We Are Social’. My role was varied and busy:
knowledge of communication. copywriting, creating campaign ideas, coining compelling hashtags, and
even appearing in client videos.
CAREER FLEXIBILITY However, given the erratic nature of visa regulations in China, my stint
Careers could include work as a creative, technical or specialist writer there ended sooner than I’d hoped. I headed out to Vietnam where I now
and in market research and analysis. Large technology companies seek work in digital marketing.
linguistics graduates to work on natural language processing, speech Saigon is so different to Busan, to Shanghai, and miles different to
analysis and data collection. Your highly sought-after skills will also be Sydney. The people are so warm. The rainy season is beyond anything
useful for many roles in communication, writing and editing for the web or I've experienced or could have ever imagined. The food (obviously) is
printed media and editing, in fact with any position that deals with human delicious. I'm eating everything! I'm very happy for now and will stay here
language. for as long as it makes sense, I guess!11
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE AT WELLINGTON
AVAILABLE VIA DISTANCE LEARNING
AVAILABLE FOR INTERNATIONAL STUDENTS MEDIA STUDIES
STUDYING IN NZ An arts major or minor of the BC
A GOOD FIT IF YOU design agencies, government departments, non-governmental and private
>> Are passionate about the media’s ability to inform, entertain and organisations. These organisations may engage with, produce or circulate
communicate media.
>> Are interested in how the media impact on our lives and our
understanding of world events nnADELAIDE MCDOUGALL
>> Want to learn the practical, creative and technical skills involved in BC(Media Studies)
producing a range of media content Studio Manager - Transistor Studios
film production company
WHAT IS IT LIKE? " I graduated with a Bachelor of
Media studies is an exciting discipline that will prepare you for future Communication majoring in media
challenges in an information-rich society. Media studies analyses the studies with a minor in public relations.
production, consumption and content of a range of media including film, Soon after I graduated, I flew to New
social media, television, popular music and smartphones. You will explore York City to fulfil an internship at a
the formal characteristics of these media and their social, cultural, political fashion PR Company, working with
and economic implications. brands such as Vera Wang and others.
Media studies is taught through an innovative programme that blends During my experiences I often found
theory with creative practice. The skills you will develop with this major myself referring back to knowledge I had attained at Massey and I was
are versatile and highly sought-after in many careers, with digital media able to put that knowledge to use for press releases. I realised that
literacy becoming increasingly important across all sectors. Fashion PR was not my calling and decided to explore other fields, which
led me to an internship at a Film Production Company based in Brooklyn
A DEEPER UNDERSTANDING called Transistor Studios. It was here that I discovered a passion for film.
The Bachelor of Communication (Media Studies) gives you deep Following my three-month internship I was offered a position as Studio
understanding of our information-rich society, and it reveals the power of Manager at Transistor, which I was thrilled about. I spent many happy
the media within culture, society, politics and economics . This equips you months organising production workflows, assisting in shoots and filming,
to be involved in the media and advise others on how to engage with the booking freelancers to assist us in the post-production of commercials
media in productive and positive ways. and online videos and contributing to creative discussion with clients.
You will understand better how decisions on what is communicated, Some of my projects included working on a shoot for IMAX, a Lupe
through which medium, can impact on our lives and our understanding of Fiasco music video and a Beats by Dre commercial.
the world. I was lucky enough to be offered sponsorship to the United States by
Transistor Studios, however, I was offered a role on Ghost in the Shell in
CAREERS Wellington and decided to return to New Zealand. When that finished,
Media studies graduates have pursued careers in wide-ranging fields such I obtained a production manager role at Robber’s Dog in Auckland,
as advertising, public relations, radio, film and television, with government working in television commercials for about a year. While I was there, I
agencies and in teaching. also produced music videos on the side, my most recent project with NZ
Our broad-based introduction to media technologies and forms, such as artist David Dallas.
photography, video and audio, provides you with the digital know-how I worked on Westside with South Pacific Pictures, and directed a short
necessary to succeed in a wide range of media functions and careers. film I wrote - ‘VIRGO’, then I moved to Vancouver to work on feature films.
Media studies gives you the expertise not just to work in the media. It I wouldn’t have got to this point without Massey. It was at Massey that I
provides you with media expertise within any industry or organisation that had the opportunity to use camera and editing equipment, making some
engages with the media or with public audiences. In today’s media-rich of my very first projects. It was such a special time and has been integral
world, that’s almost every organisation. Media studies qualifies you to to the rest of my journey. My time with Massey prepared me to be able to
work in organisations that connect with and advise on the media. This participate effectively and professionally in a range of media-related roles
includes media production and post-production companies, advertising and and ultimately to pursue my passion for film production."12
STUDY A
DEGREE
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
AVAILABLE AT WELLINGTON
AVAILABLE VIA
DISTANCE LEARNING
*SOME PLANNING ADVICE
MAY BE REQUIRED.
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ OR VIA PUBLIC RELATIONS
DISTANCE LEARNING A business major or minor of the BC
A GOOD FIT IF YOU nnLIZI GUEST BC (Public Relations)
>> Enjoy planning and research Owner, Little Kōwhai
>> Are a good writer "It’s not something that people often admit, but I
>> Have a creative streak didn’t really understand what communications
>> Enjoy keeping up with news and issues was when I chose my degree. I did know that I
wanted to study at Massey University, and the
WHAT IS IT LIKE? Bachelor of Communication career outcomes
The BC (Public Relations) will build the relational seemed up my alley - so I took the leap and it
and planning skills you need for a successful changed my life.
career in public relations. You will develop your To date, I’ve been highly commended by the
interpersonal and inter-group communication Public Relations Industry of New Zealand
abilities, strategic thinking and planning for the Young PR Practitioner of the Year
capabilities, your writing, and research and award, worked in in-house communications
information processing skills. CAREERS and marketing teams, managed national
You’ll learn how to help organisations to com- Your Massey PR education equips you with and international clients and have become
municate in persuasive and ethical ways with a sound grasp of the classic PR theories, recognised locally as a leader in the
their staff, customers, regulators, communities, concepts and skills, and the BC structure communications industry.
investors, and society. Public relations enables you to complement this with areas I've spent the last few years as the Marketing
practitioners engage in a variety of activities – such as creative communication – a potentially and Communications Manager at the full
such as organising events, producing written and winning combination in the contemporary job service creative agency Blacksheepdesign,
visual communication materials, developing and market, where employers increasingly value alongside a communications team, designers
evaluating strategic public relations plans - all creativity and adaptability. The internship and web developers.
with a focus on building relationships between course offers you the opportunity to gain real My clients included Toyota NZ, the Palmerston
an organisation and its publics. life PR experience as part of your studies, and North City Council, Hino Trucks, Wildbase
our students are highly rated by internship Recovery and even Massey University.
LEADING THE WAY hosts ranging from local councils to creative Recently I've begun my own communications
Massey University was New Zealand’s first consultancies. consultancy - Little Kōwhai.
institution to offer university-level courses Enterprises across the spectrum of private I think the biggest asset from my degree is a
in Public Relations, so you’ll be able to take sector, government, and not-for-profits now broad knowledge base, which I've developed
advantage of our extensive knowledge and grasp the importance of public relations. through industry experience. I cover everything
experience in teaching this discipline. Surveys show BC graduates consistently from media liaison, event management,
enjoy high rates of employability, across a website content, and crisis communications to
FUTURE LEADERS SCHOLARSHIPS wide range of industry categories. Job titles digital marketing and social media.
This Massey Business School scholarship include communication advisor, digital media This didn’t come easily, and there is another
recognises and supports future leaders enrolling coordinator, account manager, social media big part of what makes Massey University
in full-time undergraduate degrees, who have a specialist, and corporate communications special. Halfway through my degree, at the age
previous record of leadership and high academic manager. of 20, I became a first-time single mum. The
achievement. Forty scholarships are offered each Public relations practitioners love how every support of lecturers and staff in the School of
year, with the goal of awarding at least 25 per working day is different, busy and challenging, Communication, Journalism and Marketing
cent to students of Māori and Pasifika descent. drawing on creativity and strategic planning to not only pushed me to complete my studies but
Applications close 20 August. make a real difference in their organisations and gave me the networks, skills and confidence to
massey.ac.nz/futureleaders communities. progress very quickly in my career."13
STUDY
OTHER
COURSES
KEY FACTS
AVAILABLE AT AUCKLAND
AVAILABLE AT MANAWATŪ
DIPLOMA IN
AVAILABLE AT WELLINGTON
AVAILABLE VIA DISTANCE
EQUIVALENT TO ONE YEAR’S FULL
COMMUNICATION
TIME STUDY
NOT ALL MAJORS ARE AVAILABLE
ON EACH CAMPUS
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ DipC
WHAT IS IT LIKE?
The Diploma in Communication is designed
to introduce students to a selection of
disciplines in the communication field.
It provides students with employment
pathways in the fields, among others, of
>> Public relations
>> Communication management
>> Arts administration
>> Event management
>> Relationship management
>> Journalism
>> Web content management
>> Social media advisor
>> Brand management
>> Advertising
>> Marketing/communications executive, or
>> Media planning/buying
Massey University’s business and
management studies ranks in the top 200 by
QS (Quacquarelli Symonds) rankings. We
are also ranked in the top 150 universities
worldwide for business administration
programmes by the ShanghaiRanking's
Global Ranking of Academic Subjects.14
STUDY
OTHER
COURSES
POSTGRADUATE
KEY FACTS DIPLOMA IN
JOURNALISM
AVAILABLE AT WELLINGTON
NORMALLY ONE YEAR OF
FULL-TIME STUDY
AVAILABLE FOR INTERNATIONAL
STUDENTS STUDYING IN NZ PGDipJ
A GOOD FIT IF YOU contributing to this area of study, not just at as the best teaching idea “by far”, beating out
>> Have an undergraduate degree (or completed Massey, but internationally. The standard more than 50 mostly US-based courses.
one by the time the course starts) journalism textbook used at all New Zealand
>> Wish to become a journalist in New Zealand journalism schools is produced by Massey LEARN THE VITAL SKILLS OF JOURNALISM
or overseas staff, as is the standard text on investigative You will learn the vital industry skills to be a
>> Have excellent English language and written journalism in New Zealand. successful journalist in our modern society.
and oral communication skills You will learn news reporting, feature writing,
>> Are dedicated to accuracy CLOSE CONNECTIONS WITH INDUSTRY sports reporting, radio and television reporting,
>> Have a good knowledge and interest in Our journalism programme enjoys a close shorthand, media law and investigative
current affairs working relationship with the country’s leading reporting. These are all the skills journalism
>> Are interested in becoming a journalist news organisations. Wellington’s Dominion Post, workplaces expect of their new recruits.
as soon as possible for instance, has hired many of our graduates, It is no wonder the programme boasts an
hosts our students on work experience and funds effectively 100 per cent employment rate.
WHAT IS IT LIKE? prizes, such as the Alex Veysey Memorial Prize, In this postgraduate diploma you will gain skills
The Postgraduate Diploma in Journalism is a for our top students. in:
one-year full-time course, focusing on practical, >> News writing: Write and publish many news
relevant skills. This internationally recognised INTERNATIONAL RECOGNITION AND ACCREDITATION stories
degree is based on leading overseas journalism Massey Business School is ranked in the top 2% >> Feature writing: Write features and other
qualifications and will build a firm foundation for of business schools globally. specialist forms of journalism
an exciting career in journalism and other media- The Massey University course is the oldest >> Interviewing: Learn the skills of successful
related areas. continuously operating journalism school in and informative interviewing
New Zealand, having been training journalists >> Photography: Learn how to produce quality
PRACTICAL, RELEVANT EXPERIENCE, WHILE YOU STUDY since 1966. Recently, the journalism industry news photos
On-the-job experience is a key component of gave the Massey journalism course an award >> Radio and TV reporting: learn how tell stories
the qualification, giving you relevant experience for outstanding contribution to the industry, visually and aurally, through video or podcast,
sought after by employers. You will do two full- declaring that “no institution can claim to have to the industry standard
time work placements at a media organisation. had a greater role in shaping journalists in this >> Media law: Learn media law and the proper
This could be anywhere in the country, country.” procedures for court and local authority
including newspapers, magazines, online news Our journalism programme is part of a reporting
organisations, radio and television. prestigious and small group of international >> Media ethics: Consider the big ethical issues
programmes (and the only one in Australia and that confront journalists
AWARD-WINNING STUDENTS New Zealand) to be recognised by the US-based >> Shorthand: Reach industry-required speed and
Our journalism students are regular finalists Accrediting Council on Education in Journalism accuracy levels for shorthand
and winners of the journalism industry's and Mass Communication. >> New media: learn about the newest media
prestigious Voyager Media Awards. They have The accreditation recognises the Massey practices including data journalism
won the leading prize for student investigative course's top international standing, excellent >> Work experience: Gain industry experience
journalism, the Bruce Jesson Award, for the past connections with industry, commitment to through several weeks' work placement at
six years. constant improvement, strong leadership, and media organisations
quality research output.
LECTURERS LEADING THE WAY Journalism educators in the US recently judged Upon completion, you may choose to continue
Massey’s lecturers are experienced journalists. our course’s intensive module on online reporting with a six-month in-depth project to complete a
They are respected by the industry and are Master of Journalism qualification.15
STUDY
OTHER
COURSES
CAREERS SELECTED ENTRY
Graduates of our programme have gone on to work at New Zealand's top This is a selected entry programme. Applications close the end of October
newspapers, news websites, magazines, radio and television stations, of the year prior to study.
as well as at the BBC, CNN, SBS in Australia and countless overseas
newspapers and magazines. One of our graduates, Alison McCulloch, was WHAT DOCUMENTS DO YOU NEED TO SUPPLY TO SUPPORT YOUR APPLICATION?
part of the team that won a Pulitzer Prize in journalism for its coverage of >> A copy of your academic transcript/s
the Columbine killings. >> A copy of your current curriculum vitae, including academic and
work history
nnDR JAMES HOLLINGS >> If you have one, a portfolio of any journalism you have had published
The course programme leader has an extensive background in (not essential)
journalism. He specialises in investigative journalism, and is the editor of
A Moral Truth: 150 years of investigative reporting in New Zealand. nnCHRIS BRAMWELL PGDipJ
Political Journalist, Radio New Zealand
nnDR CATHERINE STRONG "My first job was as the Taupo branch office reporter for the Rotorua Daily
A regular commentator on media and journalism issues Dr Strong Post. I then moved to RNZ after a year as a general reporter specialising
has several decades of media experience across newspapers, radio, in environmental and science stories. After a year in the newsroom I
television, and online in several countries. starting working in the Press Gallery, first on secondment and then on a
permanent basis.
nnASSOCIATE PROFESSOR JIM TULLY I chose Massey because I had met a lot of journalists who had done the
With over 30 years’ experience teaching journalism, and a strong course and recommended it, and some senior journalists whose work I
background as a journalist, Prof Tully is undoubtedly New Zealand’s most admired were trained there.
respected and experienced journalism educator. Many of New Zealand’s I thought the programme provided an excellent grounding in news-
top journalists were taught by him. gathering and writing. I especially valued having a former journalist with
more than 20 years experience in the industry as a lecturer.
ENTRY REQUIREMENTS The Diploma was hugely effective in kick-starting my journalism career.
Admission to the Postgraduate Diploma in Journalism (120 credits) is open I would have struggled to get to where I have so quickly without having
to candidates who have: completed the course. When I did the programme in 2004, students had
>> Completed a Bachelor’s degree or equivalent, and to have 50 articles published by the end of the year.
>> Been selected into the programme on the basis of a CV and where During the year I was behind where I needed to be, so I rang the Rotorua
applicable, a portfolio Daily Post and asked if I could spend a week in their newsroom during
>> Candidates whose first language is not English, and who have not the semester break to boost my story count. I realised the moment I sat
gained a New Zealand university entrance qualification, or an overseas down in the newsroom that I knew exactly what to do, and that I had
entrance qualification in a country where the main language is English, been well-trained.
will be required to provide satisfactory evidence of their proficiency in At the end of that week the editor offered me a sole-charge position
English in the form of an academic IELTS with a minimum score of 7.5 starting immediately after the course finished. I have the Massey
with no band less than 6.0, or an equivalent TOEFL score, or other such University Postgrad Diploma in Journalism to thank for that job."
evidence that is acceptable to Academic Board.16
CONTACT
MASSEY
UNIVERSITY
CONTACT MASSEY
FOR MORE
INFORMATION
MASSEY.AC.NZ ‘YOUR GUIDE TO’ BOOKS FACEBOOK.COM/MASSEYUNIVERSITY
Our website is full of useful information We produce a range of ‘Your Guide To’ books We have our own Facebook page which
covering everything you need to know grouped around particular interest areas. you can join to keep up to date with what is
– from what each campus has to offer, They provide details of entry requirements, happening at Massey before you come to
their departments and qualifications, majors, course structures and career study with us.
scholarships, events, accommodation and outcomes covering all our qualifications.
plenty more. To obtain copies of ‘Your Guide to’ books: TWITTER
And don’t forget to bookmark the Massey Download them at massey.ac.nz/yourguideto You can also follow us on Twitter
site – it’s constantly being updated with the Phone: 0800 MASSEY @MasseyUni
latest information. Text: 5222
Email: contact@massey.ac.nz INSTAGRAM
CALL OUR CONTACT CENTRE And follow us on Instagram
If you’d rather speak to a real person feel EVENTS @MasseyUni
free to give our friendly contact centre staff Another great way to see for yourself what
a call on 0800 MASSEY. life and study is like at Massey is at one of YOUTUBE
Or, if you’d like to actually see a real person, our Open Days. You’ll learn about Massey’s There are heaps of videos to check out on
drop in to our campuses in Auckland, qualifications, career opportunities, our channel.
Palmerston North or Wellington. accommodation options, campus facilities, Go to youtube.com/masseyuniversity
and get to talk to lecturers and current
STUDENT ADVISERS students. INTERNATIONAL STUDENTS
We have heaps of people available to Manawatū Open Day: 7 August We welcome more than 5,000 International
answer any questions you may have about Wellington Open Day: 23 August Students from 100 countries each year. The
studying with us. We understand it's a big Auckland Open Day: 24 August International Recruitment team is the first
decision. To speak to someone, or to get point of contact for prospective students. If
someone to visit your school or workplace: We also have stands at various career you are considering studying at Massey we
Phone: 0800 MASSEY and tertiary education expos held all over welcome your enquiry and look forward to
Text: 5222 New Zealand (and beyond). helping you join us.
Email: academicadvice@massey.ac.nz If you want to know where you’ll see us
Dedicated international, Māori and Pasifika next, call 0800 MASSEY, text 5222, FOR MORE INFORMATION
student advisers are also available. email contact@massey.ac.nz or visit Phone: +64 6 350 5701
massey.ac.nz/events Email: international@massey.ac.nz
Web: massey.ac.nz/internationalYOUR
NEXT STEP
VISIT US ON CAMPUS
14 MAY (Was May 15)
AUCKLAND CAMPUS INFORMATION EVENINGS
26 JUNE
MANAWATŪ CAMPUS INFORMATION EVENING
7 AUGUST
MANAWATŪ OPEN DAY
23 AUGUST
WELLINGTON OPEN DAY
24 AUGUST
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