YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND MEDIAKIT 2020 - Media Impact
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YOUR STORY WITH THE POWER OF THE TECHBOOK BRAND
MEDIAKIT 2020
1
T H E D I G I TA L T E C H N O LO GY & L I F E ST Y L E M A G A Z I N E
TECHBOOK IN A NUTSHELL
THE USER*
Male: 71%
Female: 29%
REACH 20 – 49 years old: 66%
3.20 mio. Unique User*
6.05 mio. Visits** HHNI > €3,000: 47%
7.20 mio. Page Impressions**
20 % traffic via desktop**
80 % traffic via mobile devices**
✓ TECHBOOK is the portal of BILD for technology and digital lifestyle.
✓ TECHBOOK gives orientation and inspiration about the newest technology – understandable for everyone.
✓ Informative. Creativ. Captivating. Emotional. Cheeky.
✓ TECHBOOK – to live smarter.
2 *AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Single month January 2020
**IVW December 2019
C O N T E N T O R G A N I Z AT I O N T E C H B O O K
OUR SECTIONS AND TOPICS
Easy Life Apps Smart Home
Smart Working, Life Hacks Games, Software, Messenger, Portals Smart Home, Internet of things, Comfort,
Security
Entertainment Mobile Gaming
Home Cinema, Sound, Consoles, Smartphones, Tablets, Laptops Hardware, Consoles, Games, E-Sport
Streaming
TECHBOOK offers its users news, product tests and trends in all sections. The contents will be
3 attractively presented with a focus on sharing via social networks.
F R E S H , U N D E R STA N D A B L E , A G I L E
GOOD REASONS FOR TECHBOOK
✓ TECHBOOK gives orientation and inspiration about the newest
technology – understandable for everyone.
✓ TECHBOOK arranges topics with an editorial opinion
✓ Google TECHBOOK: more than 40 % of the traffic comes from
search egine environment – therefrom also the partner content profits
with good viewabilities
✓ The editorial team has a distinctive style and wrotes informative, creativ,
captivating, emotional, cheeky.
✓ Individual customer requests can be implemented easily. TECHBOOK
has the agility of a startup within the Axel Springer company and a large
crossover with the target group of BILD.de
4
DIRECT COMPETITORS
2,85 Mio. UU‘s
2,71 Mio. UU‘s
2,23 Mio. UU‘s
0,67 Mio. UU‘s
2,04 Mio. UU‘s
5 Source: AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Single month July 2019
ST R U C T U R E D ATA
TECHBOOK USER
1 THE TRENDSETTER
„My technological devices need to
2 THE FOLLOWER
„I buy innovative technological
devices for myself not until I saw by
3 THE STATUS-CONSCIOUS
convince of their design and power. my friends or my family, which utility
Of course I am the first one with that in they personal got for me."
my circle of friends.“ − 71% Male
− 66% between
20 - 49 years old
"I always have the devices, − 47% HHNI > 3.000 EUR
which are hip at the moment − 46% high level of education**
and look great, no matter if I
need them or not."
Marie,25 Tim,36 Chris,27
6 AGOF daily digital facts, Basis: digitale WNK 16+ Jahre (59,14 Mio.); Songle month January 2020
FORMS OF
ADVERTISING
DISPLAY ADS
7
BIG, INTER ACTIVE AND DIVERSE
DISPLAY ADS/ DESKTOP
FIREPLACE WALLPAPER BILLBOARD
AD BUNDLE A-TEASER VIDEOWALL
8 Further formats possible on request
P R E S E N T YO U R P R O D U C T O R O F F E R I N A N E Y E - C ATC H I N G WAY
HOMEPAGE BR ANDING
✓ Large article teasers and imagery on the TECHBOOK.de
Homepage guarantee an individual appearance.
✓ Attentive and exclusive branding formats inspire users.
✓ Package includes a multiscreen-placement on the FITBOOK
Homepage + First Contact*
Fireplace ✓ As fixed daily placement or for an entire week available
✓ As Channelbranding bookable too
Mobile Medium
Reach: 100,000 AIs/ day
Rectangle
600,000 AIs/ week
Package price: From €7,000/ day
From €35,000/ week
*Ad appears at first page view on the website apart from the Homepage
9
HIGH-REACH BR ANDING PACK AGE
EVENT EXTENDER ON TECHBOOK
✓ Your offer will be presented for one day on the TECHBOOK
homepage and for 7 days in RoS on TECHBOOK
✓ Addressing additional users who were not reached via the
BRIDGE AD
homepage
MOBILE CONTENT
AD 1:1
✓ Increase of net reach from 100,000 to 300,000 ad
Homepage Run of Site impressions with large branding formats in RoS
Reach: 300,000 AIs/ week
Package price: €12,500/ week
BRIDGE AD
MOBILE CONTENT
AD 1:1
10 Possible ads desktop: AdBundle, Skyscraper, Superbanner, Medium Rectangle, Native Style Ads, Wallpaper, Halfpage Ad, Fireplace, Sitebar, Floor Ad, Billboard, Videowall, Cinematic Ad
or Double Dynamic Sitebar; Mobile: Mobile Content Ad :1, 4:1, 2:1, 1:1, Mobile Medium Rectangle, Understitial, Interscroller Ad or (Video-) interstitial1 0 0 % S H A R E O F V O I C E O N H O M E P A G E A N D C H A N N E L STA R T P A G E S
BR AND DAY
✓ The TECHBOOK Brand Day* includes all media placements
of the stationary and mobile TECHBOOK Hompage +
channel start pages!
Includes all
desktop & mobile
ads
✓ Exclusive and highly attentive branding format with the
maximum of awareness.
1 Brand-Day/Homepage 2 Brand-Day/Channelstartseite
✓ Perfect for storytelling or presentation of an entire product
Exclusiveness on the range.
Content Ad
desktop & mobile
FITBOOK homepage Medium
Rectangle
A-Teaser
Reach: 121,000 AIs/ day
Package price: €14,500/ day
1 Brand-Day/ Mobile
Homepage 2 Brand-Day/ Mobile
Homepage 3 Brand-Day/ Mobile
Homepage
11 *Brand Day consists of: Billboard, A-Teaser, MR2, Contentbar, Billboard und Contentbar Homepage2 and on the Channel Homepages + Mobile A-Teaser,
Content Ad (4:1/6:1), Mobile Medium RectangleG R E AT A N D I N T E R A C T I V E P L A C E M E N T
TAKEOVER AD
✓ Complete Takeover incl. interactive elements and
„transparent“ areas distributed all over the page
✓ Desktop: background, Superbanner, Billboard, Medium
Rectangle
✓ Mobile: Header, Content Ad, Footer
✓ Package includes a multiscreen-placement on the
TECHBOOK homepage + first contact*
Reach: 60,000 AIs/ day
Package price: €6,600/ day
*Ad appears at first Page view on the website apart from the homepage/ Exklusivity applies except for the cms areas, e.g. Hometeaser and Taboola
12ST R O N G P R E S E N C E I N T H E E D I TO R I A L P A R T
A -TEASER
✓ Present your product or offer prominent as A-Teaser on the
TECHBOOK homepage (editorial part)
✓ Integration of logo & advertisement label
✓ Links either to the customer’s webseite or to a specific
landing page
✓ Exclusive daily fixed placement* campaign
✓ Multiscreen placements
Reach: 40,000 AIs/ day
Package price**: €4,500/ day
13 *Approval by editors. Only 1-2 x per week from Monday to Friday bookable. Look & Feel has to differ from editorial articles. Advertisement label via FITBOOK (installation into CMS, no AdServer
area). The A-Teaser rotates.
**Exclusive creation costsE Y E - C ATC H I N G P R E S E N C E !
VIDEOWALL
✓ A transparent Billboard gets visible when the page
gets visited
✓ The video starts automatically in the background
✓ With a click on the play-button the video changes to
fullscreen and starts again from the beginning (audio
incl.)
✓ Afterwards a Billboard is statically displayed on the
Hompage
14FORMS OF
ADVERTISING
MOBILE ADS
15BIG, INTER ACTIVE AND DIVERSE
MOBILE ADS AUF TECHBOOK
CONTENT AD 6:1 CONTENT AD 4:1 CONTENT AD 2:1 MEDIUM RECTANGLE CONTENT AD 1:1
16 further formats possible on requestBIG, INTER ACTIVE AND DIVERSE
MOBILE ADS AUF TECHBOOK
WEITER MIT TECHBOOK.DE
WEITER MIT TECHBOOK.DE
UNDERSTITIAL INTERSCROLLER
17 further formats possible on requestSTRONG BR ANDING
FOR YOUR LABEL
BRAND STORIES/ SPECIALS/ ADVERTORIALS
18CONTENTINTEGR ATION
Presenting Header
1 2 3
ADVERTORIAL THEMED SPECIAL POWERSPECIAL
4 5
ADVERTORIAL STAGE BRAND STORY
19F L E X I B L E & E X T E N S I V E I N T E G R AT I O N O F C U STO M E R C O N T E N TS
ADVERTORIALS
Advertorials are individually produced. Thanks to the editorial
presentation in look & feel of TECHBOOK, your brand will be
presented in a high-class environment.
Convenient for the presentation of new products, special offers,
tips und tricks as well as new diy-trends for house, flat and garden.
Excite users via:
✓ competitions
✓ votings
✓ integrated videos and more
Advertorial Package S Advertorial Package M Advertorial Package L
• 2 weeks • 4 weeks • 6 weeks
• 500,000 AIs • 1,000,000 AIs • 1,500,000 AIs
€10,000* €17,500* €22,500*
20 *Additionally € 2,000 creation costs (no discount or agency commission deductable) -> creation of Advertorial + traffic generating adsE L A B O R AT E LY D E S I G N E D T H E M E STA G E E X C LU S I V E LY P R E S E N T E D B Y YO U R B R A N D
THEMED SPECIALS
TECHBOOK gives customers the possibility to
exclusively present a Themed Special (1-4 weeks).
Customer logo integration in the Presenting-Header.
Presenting Header What you get:
✓ Special-Homepage with sponsoring header and footer („presented
by….“)
✓ Exclusive customer presence on special start- and articel pages
✓ Traffic generation via editorial Homepage Teaser, AdBundle and
Mobile Medium Rectangle
✓ Integration of your ads on the special pages: Fireplace or Wallpaper
Presenting Header
with Medium Rectangle and Content Ad 2:1 with Mobile Medium
Rectangle
✓ Multiscreen placement
Themed Special Package S Themed Special Package M
• 1 week • 2 weeks
• 300,000 AIs • 600,000 AIs
€13,000* €23,000*
The current theme plan is provided by the partners of Media Impact
21 *Additionally €2.000 creation (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header with logoT H E M E D S P E C I A L + A D V E R TO R I A L
POWERSPECIAL
POWERSPECIAL
The TECHBOOK Powerspecial offers customers the possibility to
exclusively present a Themed Special for a period of 4 weeks.
The Special Stage is a combination of customer and editorial
content (1 Advertorial incl.).
What you get:
✓ Exclusive customer presence on special start- and articel ADVERTORIAL
pages
✓ Individual Presenting Header and Footer („presented by…“)
✓ Traffic generation via editorial Homepage Teaser, AdBundle
and Mobile Medium Rectangle
✓ Integration of your ads on the special pages: Fireplace or
Wallpaper with Medium Rectangle and Content Ad 2:1 with
Mobile Medium Rectangle
✓ Inclusive one Advertorial Package
✓ Multiscreen placement
Reach: 1,360,000 AIs/ 4 weeks
Package price*: €40,000/ 4 weeks
The current theme plan is provided by the partners of Media Impact
22 Additionally €3.000 creation costs (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header with logo and AdvertorialE X C LU S I V E C U STO M E R STA G E
ADVERTORIAL STAGE
The Advertorial Stage for a detailed presentation of new
highlights in sport, fitness and health or specific actions on
TECHBOOK.de.
✓ Presentation of at least 3 customer contents, video
integration, social media channel and more is feasable
✓ Traffic generation via editorial Homepage Teaser, AdBundle
and Mobile Medium Rectangle
✓ Integration of partner content like Facebook-Widget
At least 3 customer possible
contents, video- & social
media integration inclusive! ✓ Multiscreen placement of the Advertorial Stage
Reach: 1,500,000 AIs/ 4 weeks
Package price*: €35,000/ 4 weeks
Lead time for Advertorial Stages: at least 3 weeks.
23 *Additionally € 4,000 creation costs (no discount or agency commission deductable) -> creation of Stage + Advertorial + traffic generating adsSTO R Y T E L L I N G AT I TS B E ST !
BR AND STORIES
Your story exclusively maintains the storytelling of TECHBOOK:
informative texts, exclusively researched, exciting videos, big photo
productions, informative graphics, interactive engagement-tools like
360-degree-images, quizzes and picture galleries.
✓ Editorial seeming story* in the appearance and tonality of FITBOOK
✓ Integration of customer logo
✓ Topic will be developed together with the Axel Springer Brand Studios Team
✓ Footage can be provided by the client or the native photography team
Brand Story Package S Brand Story Package M Brand Story Package L Brand Channel2
• 4 weeks • 4 weeks • 4 weeks • 6 weeks
• 6,000 views • 15,000 views • 20,000 views • 15,000 views
€22,5001 €50,0001 €62,5001 €52,5001
*Alternative to the Brand Story: Influencer Story (story will be created in cooperation with Intermate),Quiz Story (native quiz activates the user)
24 1) Additionally creation costs Package M: € 4,000 I Package L: € 4,500. No discount or agency commission deductable, but plus VAT.
2) Further Brand Stories with surcharge bookable, traffic generation via Native Home Teaser, Native Teaser in ROS, Social Sponsored PostsPranks at FC Bayern
BEST CASE: BR AND STORY TELEKOM
TECHBOOK’s Brand Story natively adopts the prank theme and has found the ideal protagonist in the German
national football player Thomas Müller. Two videos show up-close how the „pranks” go down.
>583 Likes,
shares and
interactions
58,000 Ø 3:03 Min. Facebook Posts
views Dwell time and Videos 153,000
Video Views
25C H A L L E N G E A N D B R A N D - ST U D I O S O LU T I O N
BR AND STORY TELEKOM
1. Challenge MISSION
Telekom becomes associated with the funny Boosting the brand as well as the attention for Telekom.
pranks of the Bayern players.
2. Integration
Telekom is the main sponsor of FC Bayern and is subtly EXCITEMENT…
incorporated into the story through the integration of the ...through several funny social media elements and videos.
Bayern stars. The funny videos reflect the casual interaction
of the stars with one another.
3. Experience REACH…
...through homepage teasers, sharing via social media and
Two videos show up-close how the „pranks” familiar faces.
go down. Always at the centre, our Thomas Müller,
as he teases his teammates in the truest
sense of the word!
26N AT I V E P R O D U C TS O N T E C H B O O K
INTEGR ATION OPTIONS AT A GLANCE
THEMED SPECIAL POWERSPECIAL ADVERTORIAL STAGE BRAND STORY
Presenting Header
Native article with brand message of the Editorial Themed Special only. Mix of editorial articles and customer Stage, consisting of customer content to
customer. Themed Specials // Period: 1-4 weeks contents. present focused customer actions.
Brand Story // Period: 4 weeks Package S: €13,000* (300,000 AIs) Powerspecial // Period: 4 weeks Advertorial Stage // Period: 4 weeks
Package S: €22,500* (6,000 Views) Package M: €23,000* (600,000 AIs) €40,000* (1,360,000 AIs) €35,000* (1,500,000 AIs)
Package M: €50,000* (15,000 Views)
Package L: €62,500* (20,000 Views)
27 *Zzgl. ErstellungskostenSTR ATEGISCHE
PARTNERSCHAFT
WERDEN SIE STRATEGISCHER PARTNER VON
TECHBOOK!
28S t r a t e g i s c h e C o n t e n t M a r ke t i n g P a r t n e r s c h a f t m i t T E C H B O O K
WERDEN SIE STR ATEGISCHER PARTNER!
Langfristige strategische Branchenexklusivität auf allen
Partnerschaften für eine hohe Werbemittelintegrationen
Markenawareness
Integration eines Kunden Content
Hohe Sichtbarkeit und starke Hubs auf TECHBOOK
Präsenz auf dem gesamten Portal
durch vielfältige Media-Platzierungen
Individuelle Konzeption exklusiver
Sonderintegrationsflächen
+++ HOMETICKER +++
Kundenindividuelles Storytelling, das
den Interessen und Bedürfnissen der
User entspricht
Anreicherung von Retargeting-Daten
Sonderaktionen mit gemeinsamer durch Pixel- oder DMP-Integration
Absenderschaft, wie z.B. Events oder
Marktforschungen
29S t r a t e g i s c h e C o n t e n t M a r ke t i n g P a r t n e r s c h a f t m i t T E C H B O O K
WERDEN SIE STR ATEGISCHER PARTNER!
Branch exclusivity on all Werbemittelintegrationen
Long-term strategic copartnership
for a high brand awareness
Integration of customer content hubs
High visibility and strong presence CUSTOMER on TECHBOOK
on the whole portal through diverse presented by
CUSTOMER
media placements
Individual conception of exclusive
Sonderintegrationsflächen
+++ HOMETICKER +++
Customer individual storytelling
matching the interests and
requirements of the user
Enrichment of retargeting data
Special promotions with joint cross through pixel or DMP integration
media publishing e.g. events or market
researches
30BEST CASE:
TELEKOM
2018
31BEST CASE: TELEKOM
1 DISPLAY ADS 2 CONTENT ADS
FIREPLACE
BRAND STORY
THEMED SPECIAL
BILLBOARD
HALFPAGE AD
MOBILE CONTENT AD
ADVERTORIAL
32DIE VERTICAL
FAMILIE IS GROWING
THE BOOKS
33T H E V E R T I C A L FA M I LY
THEMES OF THE BOOK
Fashion Showplaces Digital Life Health Gardening
Beauty Inspiration Smartphones Fitness Rooms
Body Airlines Smart Home Workouts Inspiration
Stars Journeys Gaming Mind & Body How To
Love Destinations Apps Healthy Food Tools
News
34PRICING
2020
35Pricing 2020
TKP-PREISLISTE
MULTISCREEN DISPLAY ( Mobile, Desktop, Tablet)
AdBundle, Skyscraper,
Video Wall,
Superbanner, Wallpaper, Fireplace,Sitebar,
Cinematic Ad, Double
Native Style Ads, Halfpage Ad Floor Ad, Billboard
Dynamic Sitebar2
Medium Rectangle
Mobile Content Ad
6:1 + 4:1, Ros & Custom €50 Ros & Custom €60 Ros & Custom €75 Ros & Custom €80
Mobile Native Style Ads
Mobile Content Ad 2:1,
Mobile-/ Social- Medium Ros & Custom €60 Ros & Custom €70 Ros & Custom €85 Ros & Custom €90
Rectangle, Push Ad
Mobile Content Ad 1:1,
Ros & Custom €70 Ros & Custom €80 Ros & Custom €95 Ros & Custom €100
Understitial
Interstitial,
Ros & Custom €75 Ros & Custom €85 Ros & Custom €100 Ros & Custom €105
Interscroller Ad
VIDEO
InText on start, RoS & RoS &
€60 2 €90
Outstream bis inkl. 20 Custom Video Wall Desktop only Custom
Ads1 sec.
MULTISCREEN - Traffic division between desktop and mobile according to availability.
Additional options: Mobile- / Desktop- / Tablet-only Base price + €10 CPM
Expandable Ads + €10 CPM
Tandem- / Triple Ads Highest price category incl. device surcharge
Further video formats on request
1) Excess length (21-30 sec.) + €20 CPM // Short spots (7-15 sec.) - €10 CPM // VPAID + €10 CPM; deduction on a CPCV base on request.
2) Prices correspond to desktop only, device surcharge of €10 CPM gets annulled if combined with any mobile. On tablet devices there is only a billboard, further formats on request.
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
36 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
HOMEPAGE + FIRST CONTACT
Day Week
Homepage Plus1,3 (Home + First Contact2) | 10 – 10 o’clock
Guaranty/ Price Guaranty / Price
Guaranteed Ad Impressions 100.000 600.000
Desktop: AdBundle, Skyscraper, Superbanner, Medium Rectangle, Native €7,000 €35,000
Style Ads, Wallpaper, Halfpage Ad, Fireplace, Sitebar, Floor Ad, Billboard,
Videowall, Cinematic Ad or Double Dynamic Sitebar
Mobile: Mobile Content Ad 6:1, 4:1, 2:1, 1:1, Mobile Medium Rectangle,
Understitial, Interscroller Ad oder (Video-) Interstital
1) Saturday and Sunday count together as 1 day
2) Ad appears at the first page view on the website off the homepage
3) Exclusivity applies except for the cms areas, e.g. Hometeaser and Taboola
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
37 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
FIXED PLACEMENTS
Event Extender1,9 (Home + RoS) | 10 – 10 o’clock Guaranty / Price
Guaranteed Ad Impressions 300.000
Desktop: AdBundle, Skyscraper, Superbanner, Medium Rectangle, Native Style Ads, Wallpaper, €12,500
Halfpage Ad, Fireplace, Sitebar, Floor Ad, Billboard, Videowall, Cinematic Ad oder Double Dynamic
Sitebar
Mobile: Mobile Content Ad 6:1, 4:1, 2:1, 1:1, Mobile Medium Rectangle, Understitial, Interscroller Ad
oder (Video-) Interstital
Brand Day1,3,9 (Multiscreen) | 10 – 10 o’clock Guaranty / Price
Guaranteed Ad Impressions 121.000
Desktop: Billboard + A-Teaser3 + Medium Rectangle + Contentbar (homepage) €14,500
/ Billboard + Contentbar (channel start page)
Mobile: A-Teaser + Content Ad (4:1 / 6:1) + Mobile Medium Rectangle (homepage)
/ Content Ad (4:1 / 6:1) + Mobile Medium Rectangle (channel start page)
1) Saturday and Sunday count together as 1 day
2) Advertisement appears at the first page view on the website off the homepage
3) € 500 creation costs for the A-Teaser, if created through TECHBOOK.de (no discount or agency commission deductable), no build-up of an external
pixel is possible
4) Exclusivity applies except for the cms areas, e.g. Hometeaser and Taboola
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
38 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
FIXED PLACEMENTS
A-Teaser1,3 | 10 – 10 o’clock Guaranty / Price
Guaranteed Ad Impressions 40.000
Desktop: A-Teaser €4,500
Mobile: A-Teaser
Takeover Ad1,4,9 | 10 – 10 o’clock Guaranty / Price
Guaranteed Ad Impressions 60.000
Desktop: Background + Superbanner + Billboard + Medium Rectangle €6,600
Mobile: Header + Content Ad + Footer
1) Saturday and Sunday count together as 1 day
3) € 500 creation costs for the A-Teaser, if created through TECHBOOK.de (no discount or agency commission deductable), no build-up of an external
pixel is possible
4) Takeover Ads consist of: Daily fixed placement on the home and on the channel start pages
5) Exclusivity applies except for the cms areas, e.g. Hometeaser and Taboola
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
39 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
BR ANDED CONTENT & SOCIAL MEDIA
Brand Story Period Guaranty Package Price
Brand Story Package S5 4 weeks 6.000 Views €22,5006
Brand Story Package M5 4 weeks 15.000 Views €50,0006
Brand Story Package L5 4 weeks 20.000 Views €62,5006
Brand Channel7
3 Brand Storys inkl. Native Teaser (desktop & mobile)
6 weeks 15.000 Views €52,5008
Social Media Postings (Facebook)
Special start page exclusively presented by costumer
Influencer Brand Story Package Period Guaranty Package Price
6.000 Views
(TECHBOOK.de)
Influencer Brand Story Package S1 4 weeks €42,5002,3
425.000 Follower +
50.000 Views (Instagram)4
15.000 Views
(TECHOOK.de)
Influencer Brand Story Package M1 4 weeks €70,0002,3
425.000 Follower +
50.000 Views (Instagram)4
20.000 Views
(TECHBOOK.de)
Influencer Brand Story Package L1 4 weeks €82,5002,3
425.000 Follower +
50.000 Views (Instagram)4
1) Traffic generation through Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts and Instagram-Stories
2) Additionally creation costs Package S: € 3,500 I M: € 4,000 I Package L: € 4,500. No discount or agency commission deductable, but plus VAT.
3) Additionally €2,000 creation costs for coordination by influencer agency Intermate
4) Potential total coverage depend on individual selection of suitable influencers. We would be glad to make an individual offer.
5) Traffic generation via Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts
6) Additionally creation costs Package S: € 3,500 I M: € 4,000 I Package L: € 4,500. No discount or agency commission deductable, but plus VAT.
7) Contains own client stage an 3 Brand Stories, further Brand Stories with surcharge bookable.Traffic generation through Native Home Teaser,
Native Teaser in ROS, Social Sponsored Posts
8) Additionally € 8,000 creation costs (no discount or agency commission deductable) -> Creations of Brand Stories, Teaser, Social Sponsored
Posts; in case of special productions (e.g. Influencer Story or Quiz Story) potentially more
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
40 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
BR ANDED CONTENT & SOCIAL MEDIA
Advertorials Guaranty Package Price
Advertorial Package S | max. 2 weeks
Homepage Teaser
500.000 AIs €10,0005
AdBundle in ROS
Mobile Medium Rectangle in ROS
Advertorial Package M | max. 4 weeks
Homepage Teaser
1.000.000 AIs €17,5005
AdBundle in ROS
Mobile Medium Rectangle in ROS
Advertorial Package L | max. 6 weeks
Homepage Teaser
1.500.000 AIs €22,5005
AdBundle in ROS
Mobile Medium Rectangle in ROS
Advertorial Stage | max. 4 weeks
incl. 3 Advertorials
Homepage Teaser 1.500.000 AIs €35,0006
AdBundle in ROS
Mobile Medium Rectangle in ROS
5) Additionally € 2,000 creation costs by creation through TECHBOOK (no discount or agency commission deductable) -> creation of
Advertorial + traffic generated Advertisement are included
6) Additionally € 4,000 creation costs by creation through TECHBOOK (no discount or agency commission deductable) -> creation of Stage +
Advertorial + traffic generated Advertisement are included
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
41 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
BR ANDED CONTENT & SOCIAL MEDIA
Influencer Advertorial Package Guaranty Package Price
500.000 AIs (TECHBOOK.de)
Influencer Advertorial Package S7 | max. 2 weeks €30,0009
425.000 Follower +
50.000 Views (Instagram)8
1.000.000 AIs (TECHBOOK.de)
Influencer Advertorial Package M7 | max. 4 weeks €37,5009
425.000 Follower +
50.000 Views (Instagram)8
1.500.000 AIs (TECHBOOK.de)
Influencer Advertorial Package L7 | max. 6 weeks €42,5009
425.000 Follower +
50.000 Views (Instagram)8
Facebook Sponsored Posts10 Ad Impressions Package Price
4 Sponsored Posts 400.000 €14.800
7) Traffic generation through Native Home Teaser, Native Teaser in ROS, Social Sponsored Posts and Instagram-Stories
8) Potential total coverage depend on individual selection of suitable influencers. We would be glad to make an individual offer.
9) Additionally € 2,000 creation costs by creation through TECHBOOK (no discount or agency commission deductable) -> creation of Advertorial + traffic
generated Advertisement are included
10) When created by Creative Services plus € 600 creation costs (no discount or agency commission deductable) for classic ad formats, Caroussel Ad, Video,
Slideshow Ad (5 working days in advance). Canvas Ad incurs € 1,890 creation costs (no discount or agency commission deductable, 10 working days in
advance). A extension about a competion tool incurs € 2,990 creation costs (no discount or agency commission deductible, 15 working days in advance). A
maximum of 3 targeting criteria can be combined, targeting on brand fans are not possible with other targeting criteria. No surcharges for targeting. Targeting is
included into the fixed price.
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
42 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.Pricing 2020
SPECIALS
Themed Specials Traffic Generation Special Stage2 Package Price
Themed Special Package S1 | max. 1 week
250.000 50.000 AIs €13.0003
Hometeaser
AdBundle + Mobile Medium Rectangle in ROS
Themed Special Package M1 | max. 2 weeks
500.000 100.000 AIs €23.0003
Hometeaser
AdBundle + Mobile Medium Rectangle in ROS
PowerSpecial | max. 4 weeks
incl. Advertorial
1.160.000 200.000 AIs €40.0004
Hometeaser
AdBundle + Mobile Medium Rectangle in ROS
1) Advertorial additional bookable in combination with media for at least € 7,500, additionally creation costs for the Advertorial
2) Fireplace + Medium Rectangle, as well as Content Ad 2:1 + Mobile Medium Rectangle, further formats on request
3) Additionally €2.000 creation (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header and Footer
4) Additionally €3.000 creation costs (no discount or agency commission deductable) -> Creation of Special-Stage, Presenting Header and Footer and
Advertorial
The technical specifications of all advertising forms and dimensions can be found at https://www.mediaimpact.de/en/digital-formats Standard ads must be available 3 days before going live, special ads
43 at least 5 days before.In case of underdelivery, Media Impact reserves the right to use placements in a related channel or in RoS (desktop and/or mobile) as subsequent delivery. All prices are given
(unless otherwise stated) as CPM or fixed prices, less agency commission, plus VAT. | Changes and errors excepted.P L E A S E F E E L F R E E TO C O N TA C T U S F O R I N D I V I D U A L C O N C E P TS
CONTACT
MARKETING INTEGRATED SALES Daniel Maubach
Zdenka Novokmet Marc Diele Region Süd (Nielsen IV)
Senior Marketing Manager Region Nord / Hamburg (Nielsen I) Tel: (089) 211 034 88
Digitale Publisher Vermarktung Tel: (040) 347 26135 Fax: (089) 211 034 30
Tel: (030) 2591 79935 marc.diele@axelspringer.de daniel.maubach@axelspringer.de
zdenka.novokmet@mediaimpact.de
Sven Heintges Daniel Papra
Region West (Nielsen II) Region Ost (Nielsen V - VII)
PRODUCT MANAGEMENT FITBOOK
Tel: (0211) 1592-68 34 Tel: (030) 2591 79-021
Naemi Kühlberg
Fax: (0211) 1592-68 36 Fax: (030) 2591 79-195
Junior Product & Business Manager
sven.heintges@axelspringer.de daniel.papra@axelspringer.de
FITBOOK
Tel: (030) 2591 79946
Philipp Matschoss
naemi.kuehlberg@axelspringer.de
Region Mitte (Nielsen IIIa)
Tel: (069) 9623 85-16
Fax: (069) 9623 85-34
philipp.matschoss@mediaimpact.de
Daniel Seiler
Region Süd-West (Nielsen IIIb)
Tel: (0711) 3199 127
Fax: (0711) 3199 130
daniel.seiler@axelspringer.de
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