3rd International Trade Show - agrofood Ethiopia
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3rd International Trade Show
process & packaging
food ingredients
bakery + confectionery
food & drinks
foodservice equipment
Network partner event Partner event
09 - 11 May 2019
Millennium Hall • Addis Ababa – Ethiopia
www.agrofood-ethiopia.com
Institutional partners Organizer Local Organizer
Review agrofood Ethiopia 2018 Gallery Show video Exhibitor list Post Show Report
Impressions of agrofood Ethiopia 2018 Opening
Impressions of agrofood Ethiopia 2018 agrofood
Valuable institutional support
Personalities having participated at the official
opening of agrofood & plastprintpack Ethiopia 2018:
• H.E. Dr. Mebrahtu Meles
State Minister, Ministry of Industry
• Ms Marina Abié
Deputy Head of the Economic Service
French Embassy in Ethiopia
• Mrs Martina Claus
Head of Market Development Africa
VDMA Food Processing & Packaging Machinery Association
Political objectives until 2025
• Mr Dayessa Leta State Minister of Industry Dr. Mebrahtu Meles
Deputy Director General
Chemical and Construction Inputs Industry Development Institute
Until 2025 we target to make Ethiopia the
manufacturing hub of Africa and to achieve
• Mr Bekele Mekuria middle-income status for our population. All
Deputy Director General
this shall be reached within the framework
Food, Beverage and Pharmaceutical Industry Development Institute
of a carbon neutral economy.
• Mr Nebeyu Lemma Ethiopia is demonstrating continuous and
Managing Director Prana Events
high GDP growth for over 14 years now.
As a result, the country became one of the
• Mr Martin and Paul März world’s fastest growing economies and an
Managing Directors fairtrade
impressive investment destination in Africa.
more
Strong facts of agrofood Ethiopia 2018
2,673 trade visitors from 9 countries*
86% decision makers
58 exhibitors from 18 countries*
Thousands of B2B meetings created high satisfaction
rates among exhibitors and visitors
93% of the exhibitors are satisfied with the event as a whole
86% recommend the show
97% of the visitors recommend the fair*
65% of the visitors plan to invest*
*together with its partner event plastprintpack Ethiopia 2018 Post Show Report 2018
2018 & 2019: Country pavilions
The success story continues: China, France and Italy renew their participation for 2019 –
Germany, the Netherlands and Turkey will for the first time be present with official country pavilions.
After 11 Chinese exhibitors had already Already for the third time in 2019, adepta Five Italian companies have already
participated in 2018, an important Chinese will lead a delegation of French companies participated in 2018, now a larger Italian
pavilion is again planned for 2019. that will exhibit in an official French Pavilion pavilion is planned for 2019.
at agrofood Ethiopia.
China, as one of the world’s leading suppliers,
is Ethiopia’s most important trading partner.
Its companies’ technologies, a wide variety
of products and tailor-made solutions for
specific customer requirements strengthen
the economic performance of the local
manufacturers.
2019: New country pavilions For the very first time an official German Pavilion will be Visitors at the 2019 event will for the first time be represented at the 2019 event. The pavilion is presented by able to profit from an official Turkish pavilion with the German Federal Ministry of Food and Agriculture and leading Turkish technology on offer. The pavilion the AUMA Association of the German Trade Fair Industry enjoys the support of the Turkish Ministry of Trade. and supported by the DLG German Agricultural Society. presented by in cooperation with supported by
A unique concept
agrofood Ethiopia covers the entire value chain - from field to fork
Exhibitor profile Exhibitor profile Exhibitor profile
• Agricultural machines, farming tractors, • Process technology • Food and beverages
harvesting equipment Bakery technology » Dairy and milk products
• Analytical equipment Confectionery technology » Meat and meat products
• Dryers, cleaner, silos and storage systems • Refrigeration and air-conditioning » Fish and seafood products
• Fish farming equipment technology …
• Grains, grain systems • Packaging technology • Hospitality, hotel, shop and
• Greenhouse and greenhouse plastics and • Ingredients and auxiliary catering equipment
equipment materials » Foodservice equipment
• Irrigation systems • Conveying,transport and storage » Catering technology
… installations » Professional kitchen equipment
… …
Complete range of exhibits Complete range of exhibits Complete range of exhibits
Visitor profile Visitor profile Visitor profile
• Farmers • Food manufacturers • Food traders
• Keepers • Drink manufacturers • Hotel, bar & café professionals
• Companies active in food • Caterers
or drink packaging • F&B professionals
Why exhibit in agro AgroTech Ethiopia?
New in 2019: DLG and fairtrade enter into strategic partnership Voices of the exhibitors 2018
Since 2015 agro Ethiopia has been organized by fairtrade as part of agrofood Mr Dieter Rohlf
Ethiopia. Now DLG German Agricultural Society enters into strategic partnership Feed & Biofuel Technologies Area Sales Manager Africa – ANDRITZ
with fairtrade.
Ethiopia is an important market as there is a large population, thus a
The focus of the cooperation lies on agricultural technology, flori- and huge potential. For the time being Ethiopia is still far from reaching
horticulture and green house technology. its full potential. The level of knowledge of visitors here at agrofood
Ethiopia 2018 ranges from real trade visitors to visitors to whom we
Organisers of the world’s No. 1 trade show Agritechnica, DLG is the have yet to pass on our know-how.
global leader in professional trade fairs in the fields of agricultural engineering, crop The highlight of the fair for us was to be able to present our
production and bioenergy. technology to the experts.
Co-organisers for agro AgroTech
Top exhibitors 2018
» adepta French Association » esco - european salt company
for Agro-industries, Livestock » GEA Westfalia Separator
and Agri-food Production » GNIS French Association for
» Africa Center of Excellence Seeds and Seedlings
for Climate Smart Agriculture » Güntner
and Biodiversity Conservation
» Insta-Pro International
» Andritz Feed & Biofuel A/S
» ITA Italian Trade Agency
» Benefit ISSD Project
Sectors of visitors interest
(multiple responses possible)
High satisfaction rates 2018
Agricultural machines • exhibitors recommending agro Ethiopia 100%
• quality of business contacts 100%
Agricultural services • chances of business after the fair 100%
• agro Ethiopia as a whole 100%
Agriculture & horticulture
Livestock, fish &
poultry breeding Put the Ethiopian agricultural
Milling & mixing
sector on a growth path
go to agro AgroTech EthiopiaWhy exhibit in food + bev tec Ethiopia?
No. 1 in East and Central Africa, Ethiopia invests heavily Voices of the exhibitors 2018 see more testimonials
in its food and beverage industry
Mr Loris Albertazzi
• Ethiopia’s imports of food, beverage and packaging technology increased by 24% in 2017 Closures & Containers Technical Assistance Dept. - SACMI IMOLA
At the first two exhibition days we met our traditional customers to discuss new
• From 127 million Euro to 157 million Euro investments and we luckily also found new potential customers. The interest of
our visitors is really on a high level.
Highlights of agrofood Ethiopia 2018 are the comfortable location of our booth and
the large number of visitors.
157
150 150 %
.6
R: 19
CAG
112 127
100
88 High satisfaction rates 2018
64 • food + bev tec Ethiopia as a whole 96%
50 • number of visitors 96%
• services of the organizer fairtrade 96%
• exhibitors recommending food + bev tec Ethiopia 92%
0 • exhibitors intending to participate in the next food + bev tec Ethiopia 92%
2012 2013 2014 2015 2016 2017 • chances of business after the fair 83%
• quality of business contacts 80%
• Ethiopia’s imports of packaging technology increased by 30% in 2017
• From 30 million Euro to 35 million Euro
Top exhibitors 2018
» adepta » Ishida » Sacmi
Sectors of visitors interest » Akras » ITA Italian Trade Agency » Safrique International
(multiple responses possible) » Bandera » Jiangsu ASG Packaging » Serac
» Bobst Machinery Group » SGC Trident
» Benefit ISSD Project » KHS » SIT
Packaging technology
» Berthault Engineering » MLT Pack Services » Suzhou Yaoshi Machinery
Conveying, transport & » Ektam » Moawia El Berier Complex for » Vanta
storage installations » esco - european salt company Packaging, Printing & » VDMA
» Fillex Stationery » Windmöller & Hölscher
Process technology » GEA » Myande Group » Wuhan G-young Industry &
» Güntner » Nantong Wealth Machinery Trade
Ingredients & auxiliary » HTG Industry Technical Co. » Zhangjiagang Eceng Bottle
materials
» I.C.E. Water Management » OSF Flavors East Africa Machinery
Refrigeration & air- » IMA Hassia » Pragya Flexifilm Industries » Zhangjiagang Paima
conditioning technology go to food + bev tec Ethiopia » Insta-Pro International » Reifenhäuser Packaging MachineryWhy exhibit in food + hospitality Ethiopia?
Food trade with Ethiopia: a 2.770 billion US Doller business in 2016!
Ethiopian imports of food products in billion US Dollar Ethiopian exports of food products in billion US Dollar
Source: WTO World-Trade-Organization Source: WTO World-Trade-Organization
3.000 2.500
2.738
2.228
2.500 1.988
2.000
3% 1.886
R: 9.
CAG
1.702
2.000
1.805 1.797
1.500
1.614
1.216
1.500 0.944 1.175 1.156
0.866 1.316 1.117
1.227
1.000
1.000
0.500
0.500
0 0
2009 2010 2011 2012 2013 2014 2015 2016 2009 2010 2011 2012 2013 2014 2015 2016
go to food + hospitality EthiopiaWhy exhibit in food + hospitality Ethiopia?
Sectors of visitors interest Voices of the exhibitors 2018 see more testimonials
(multiple responses possible)
Mr Ahmet Kuddusi Us - Foreign Business Coordinator
Kucukbay Oils & Detergents Industries
Bakery products & sweets
Beverage and drinks The edible vegetable oils are forming a basic foodstuff and
everyone here is a potential buyer. We are happy with the
Dairy & milk products visitor profiles here at agrofood Ethiopia 2018 who are really
interested to make business with us. This trade show is very
Vegetables & fruits helpful for foreign companies which are interested to make
business in Ethiopia
Meat & meat products
Hospitality, hotel & Mr Narresh Ramani
catering equipment KODANMAL Group
Frozen & canned food The reason why Ethiopia is an important market for our
company is because canned tuna, pineapple and corn are
Groceries products which our company deals in and these canned
products are sold in Ethiopia very well. We are actually looking
for importers here at agrofood Ethiopia 2018 who can be our
agents and distributors. The highights at the show are the
people who are attending as buyers, especially the serious
ones really interested in working with foreign suppliers.
High satisfaction rates 2018 Top exhibitors 2018
• services of the organizer fairtrade 100% » Abbahawa Trading » Orkide
• number of visitors 100% » ITA Italian Trade Agency » Mare Import
• quality of business contacts 75% » Kodanmal » Myande
• chances of business after the fair 75%
» Küçükbay » Proex Drinks
• food + hospitality as a whole 75%Market update: Facts about
Ethiopia at a glance GDP
(Billion US $)
Economic data 100
CAGR 8
.5%
90
• One of the fastest growing economies in the world 81 86
• Largest economy in East and Central Africa 80 73
• Registering robust GDP growth of 6 to 10% between 2004 and 2018 (EIU) 65
• Real GDP growth is likely to be between 7.8 and 10.0 percent for 2019 to 2023 60
Long-term growth potential is enhanced by untapped reserves of coal, gold, oil
40
and gas. FDI is set to continue growing, through investments in agriculture and
manufacturing.
20
Population 0
• 105 million (World Bank for 2017) 2015 2016 2017 2018* 2019*
• 27th largest country in the world Source: GTAI * prognosis
• 2nd most populous nation in Africa and the 12th most populous country in the world
• Most populous landlocked country in the world
•E thiopia is a multilingual nation
See „The market“
General opportunities GDP
• Rain-fed agriculture (accounting for almost 50% of GDP) remains Ethiopia’s main source
(change in %, real)
of employment and export earnings
12
• Ethiopia is one of the founding members of the UN, the Group of 24 (G-24), the Non- 10.9
10.4
Aligned Movement, G-77 and the Organisation of African Unity, with Addis Ababa serving 10
as the headquarters of the African Union, the Pan African Chamber of Commerce and 8.0 8.5 8.3
Industry, the UNECA, African Aviation Training HQ, the African Standby Force and much of 8
global NGOs focused on Africa Comission for Africa) and of the Pan African Chamber of
6
Commerce and Industry
4
Opportunities in the agrofood industry 2
•E thiopia is the origin of the coffee bean. With an annual production exceeding 380,000 t,
the country is the largest coffee producer in Africa and the 5th largest in the world 0
• Ten sugar cane factories are at the planning stage. Once they start their production, Ethiopia 2015 2016 2017 2018* 2019*
should develop into one of the ten biggest exporters of sugar cane in the world Source: GTAI * prognosisThe venue
The Millennium Hall – the most prestigious exhibition
and conference hall in Addis Ababa
• Built in 2006
• Equipped with modern and state-of-the-art sound and light effect technologies as well
as exhibition materials to meet the needs of modern conventions
Exhibition halls
The Millennium Hall provides two alternate areas/spaces for exhibitions:
• The first is the main hall with a gross area of 6,000m2
• The second is a separate hall with an area of 2,800m2
Conference halls and meeting rooms
The Millennium Hall provides the following meeting rooms situated on ground floor.
• Three meeting rooms for 250-700 participants, each equipped with air condition, two
projectors and screens, sound equipment
• Each meeting room is provided with a standby Audio Visual Technician.
• All rooms have a theatre style set-up with chairs for participants, and head tables with
chairs and table microphones.
• Two mic stands with wireless microphones for participants.
On-Site Registration Area
The venue includes a separate on-site registration area with two blocks to allow access for
visitors after being registered, provided with badge and security-checked.
Media Center
The Millennium Hall provides a separate Media center with space for various related
functions.Check out the agrofood
industry portal
Your benefits
all exhibitors • all products • all visitors • networking & matchmaking
• enter the portal
• detailed company and product profiles
• present your ideas to potential business partners
• search for product categories www.agrofood.fairtrade-messe.com
• maximum exposure to targeted buyers
• contact the exhibitors before and after the show
• present your ideas to potential business partners
• make an appointment for the event
• find good business contacts with the help of detailed profiles
• be contacted by other visitors & exhibitors
• benefit from B2B matchmaking
• your profile is active 24/7 all year roundGrow your business – Upcoming Events 20 - 22 Nov. 2018, Abidjan 15 - 17 April 2019, Baghdad 18 - 21 June 2019, Tehran 5th agrofood West Africa 1st iraq agrofood 26th iran agrofood www.agrofood-westafrica.net www.iraq-agrofood.com www.iran-agrofood.com Registration until 09/2018 Registration 09/2018 to 02/2019 Registration 10/2018 to 04/2019 26 - 28 March 2019, Lagos 9 - 11 May 2019, Addis Ababa 19 - 21 Nov. 2019, Accra 5th agrofood Nigeria 3rd agrofood Ethiopia 6th agrofood West Africa www.agrofood-nigeria.com www.agrofood-ethiopia.com www.agrofood-westafrica.com Registration 09/2018 to 01/2019 Registration 09/2018 to 03/2019 Registration 11/2018 to 09/2019
We‘ll be your back-up team!
fairtrade - valuable business contacts fairtrade headquarters since 1991
fairtrade was founded by Martin März in 1991. Since long, fairtrade ranks Kiev
among the leading organisers of professional international trade fairs in Heidelberg
emerging markets, especially in North and Sub-Saharan Africa, the Middle
East and Eastern Europe.
Managed by its shareholder and his son Paul März and committed to Organized in cooperation with
Algiers Tehran Palar Samaneh
the values of a family business and the team spirit, fairtrade maintains a
powerful network of partnerships throughout the world. Organized in cooperation with
Baghdad
Messe Düsseldorf
fairtrade organizes shows in the sectors Agrofood, CIT Solutions, Energy,
Environment, Industry and PlastPrintPack and strives for a high level of
customer satisfaction.
Addis Ababa
By means of innovative products and excellent service fairtrade organizes Abidjan Accra
Lagos
professional platforms for valuable business contacts between exhibitors
and visitors.
fairtrade is a member of UFI The Global Association of the Exhibition Industry
and AAXO The Association of African Exhibition Organisers.
Our management system is ISO 9001: 2015 certified.
Organizer and international contact: Contact Ethiopia and East Africa
Prana Events • Mr. Nebeyu Lemma - MD
fairtrade GmbH & Co. KG • Ms Leonie Ganser Bole Medhanialem, Lucky Building 5th Floor, R#507
Kurfürsten-Anlage 36 • D-69115 Heidelberg, Germany P.O.Box: 17500, Addis Ababa - Ethiopia
Tel.: +49-6221-4565-14 • Fax: +49-6221-4565-25 Tel: +251 116 184 365 / +251 118 720 776
l.ganser@fairtrade-messe.de • www.fairtrade-messe.de Fax: +251 116 621 202
info@pranaevents.net • www.pranaevents.netYou can also read
