15 17 April 2020 TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN - Wine & Gourmet Japan
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2020
International Wine, Beer, Spirits,
Gourmet Food and Bar
Exhibition & Conference in Tokyo, Japan
15 - 17 April 2020
TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN
www.wineandgourmetjapan.com
Organized by
Partner Fairs
• FABEX • Dessert, Sweets & Bakery Festival • PB-OEM Matching Expo
• PREMIUM FOOD SHOW • Japan Meat Industry Fair • Japan Noodles Industry Fair since 1924
Your Gateway to Japan
with Key Success Factors
Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture.
We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food
producers in the Japanese market. Going into the 11th edition, the event offers highly customized matching activities
via both online and on-site for exhibitors and buyers. The event combines the traditional trade fair with a
comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions,
label awards, panel discussions and many more. Become part of this dynamic market!
Exhibitor Statistics
7 trade fairs under one roof Countries & Regions of Origin (2019)
Wine & Gourmet Japan
149 Exhibitors (2019)
WEST HALL 3&4
4th floor
EAST All combined: 7 partner trade fairs
HALL
WES
T HA
LL
919 Exhibitors (2019)
WEST HALL 1&2
TOK 1st floor
YO
BIG
SIGH
T
Exhibitors by Product Category Exhibitors' Evaluation
(Multiple choices)
Exhibitor met their No. of visitors Rate Overall
Wine 76% relevant Customer
Group
Success
Average Average
Spirits, Sake & Beer 44% 11% 9%
Non-alc. Drinks 9%
Coffee & Tea 3%
Gourmet Food 42%
Food Service, others 6%
Yes
98% Excellent
& Good 86% Excellent
& Good 88%
Exhibitors' Strategic Views
Japan is one of Georgia’s strategic markets, where we are trying to establish our brand in the premium segment as the
diversity of styles of the Georgian wines allows it. So we have been promoting our unique wines in Japan for over 4
years now and Wine & Gourmet Japan in Tokyo is one of the key platforms for our wines to be showcased. We highly
evaluate this exhibition because it enables our producers to find their "long-term trade partners", which is crucial to our
development. By making most of this platform, we are confident that Georgian wines will gradually find its way in the
minds of Japanese consumers and become one of their most wanted and beloved wines.
Ms. Elene Kiknadze, Marketing Manager at National Wine Agency, Ministry of Agriculture of Georgia
More than 1,000
wine brands presented It was the first time we have participated in the Wine & Gourmet Japan. We are very pleased with the business
environment for the Australian group (six wineries) and the result of obtaining genuine leads for each winery, which are
during Wine & Gourmet
promising! We would like to come back to this show with more members to penetrate into this attractive market.
Japan 2019
Mr. Peter Simic, CEO & Publisher Winestate Publishing Pty Ltd.
Market Statistics
Overseas Residents’ Visit to Japan
(million)
40
Tremendous growth in the past 8 years and its huge
35
impact on the gastronomy market
30
25
20
Great
East Japan
15 Earthquake
(11. March)
10
5
0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Stable Growing Wine & Spirits Market in Japan
No.1 Wine importer in Asia in unit value No.1 Spirits importer in the Asia-Pacific Region
314%
High quality market for high quality (kℓ)
500,000
products. The Japanese market is well-
known for its strict quality standard and is Growth in the 400,000
a touchstone for the wine producers and last ten years 300,000
food manufacturers, who will consider the 200,000
neighboring markets such as Korea and 100,000
Taiwan. 0
2008 2017
No.2 Wine importer in Asia in volume 4th Largest Whisky market in the world
213%
(kℓ)
Wine market share in Japan Import volumes of Wine 200,000
Based on import volume 2018
Australia 4.0%
Germany 1.4%
Other countries 4.6%
Wine
(million c/s)
Sparkling wine
(million c/s)
Growth in the 150,000
U.S.A. 3.8% 25 5 last ten years
20
130% 176% 4
100,000
Chile
Spain 31.0% 50,000
15 3
11.0%
10 2 0
2008 2017
Italy
5 1
18.7%
France
0 0
25.4% 2009 2018 2009 2018
TOKYO,
Tokyo will remain the world's largest
The Strategic Gateway city for the next several years.
Population in 2018
with The Quality Market of Rank City, Country
1 Tokyo, Japan
(thousands)
37,468
37,468,000 consumers 2 Delhi, India
3 Shanghai, China
4 São Paulo, Brazil
28,514
25,582
21,650
The population of The Great Tokyo Economic Area 5 Ciudad de México (Mexico City), Mexico 21,581
6 Al-Qahirah (Cairo), Egypt 20,076
GDP: 7 Mumbai (Bombay), India
8 Beijing, China
19,980
19,618
$1.61 Trillion 9 Dhaka, Bangladesh
10 Kinki M.M.A. (Osaka), Japan
19,578
19,281
Tokyo leads all metropolitan areas of the Source: The World's Cities in 2018/Data Booklet, n
United Nations apa
world in terms of the size of its economy. eJ
ienc
p er
Ex
Visitor Statistics
How it has developed Visitors by Industry Group
Based on the figures of all the partner fairs
Number of Visitors 78,024 Public &
80,000
Government Agency
1% Others 8%
70;000
Manufacturer
6% Hotel,
Restaurant,
60,000 Café
31%
Retailer
50,000
24% Wholesaler/
Importer
0
2009 2010 2012 2013 2014 2015 2016
* The 2011 edition was cancelled due to The Great East Japan Earthquake.
2017 2018 2019
30%
Purpose of Visit
(Multiple choices) Involved in decision making Visitors' overall satisfaction
Average
New Products 11% Good +
YES Excellent
82%
Trend & Information 78% 89%
66% New contacts & Partners
51%
Existing clients 17% Visit next year Recommend to colleagues
Seminars 22%
YES YES
Others 4%
98% 99%
Key Buyers Attend Wine & Gourmet Japan
Wholesalers & Importers Hotel & Restaurant Retailers
ENOTECA FOUR SEASONS AEON
FUJI TRADING HANKYU-HANSHIN DAIICHI ISETAN
INABA HOSHINO RESORT LAWSON
ITOCHU HOTEL OKURA MEIDI-YA
MITSUKOSHI
JAPAN EUROPE TRADING IMPERIAL HOTEL
HANSHIN
KATAOKA KEIO PLAZA
TOKYU
KOKUBU MEIJI KINENKAN
SEIBU
LERAD-OFF JAPAN NNEW OTANI SEIJO ISHII
MITSUBISHI ORIENTAL LAND SEVEN & i
MITSUI PRINCE HOTEL SOGO
NIHON SHURUI HANBAI TOKYO DOME TAKASHIMAYA
and many more... and many more... and many more...
What We Offer
Matching Seminars by Specialists On-site Matching Support &
WSET base professional tasting seminars offer a thorough Pre-Matching Service
marketing knowledge to the importers with the opportunity Skilled staff with wine Exhibitors
Buyers
for exhibitors to meet up with attendees. The lecturers of this knowledge will facilitate
session are professional sommeliers qualified with a WSET your discussion with
Approach by Exhibitor
Level 4 Diploma. For new wines / Free-of-charge trade visitors. Pre-show Boost on-site Discussions
Interpreter
matching service is also
WSET base Matching Seminars Matching
available according Support
Registered
Wines
based on requests from Center
MSC Staff
exhibitors. Arranging an own interpreter is highly recommended
Lecturer to facilitate more productive discussions with buyers.
with WSET® Level 4 Diploma For new wines / Paid service (cf. Exhibitor Manual)
Exhibitors join the
tasting session
Matching Seminar Lecturer
Ms. Junko Marketing Package
Exhibitors
Tominaga
Media Coverage & Interviews
Importers as audience
by one of the most influential Wine magazines in Japan
Opportunity to hold an own seminar THE WINE KINGDOM
covers products and
Exhibitors are entitled to hold a tasting seminar, targeting their
company profiles by
own existing and potential clients. Seminar room equipment
doing an interview with
such as audio visual,
exhibitors during the show
wine glasses and seminar
for its local magazine.
support staff will be
Maximize the performance
provided by the organizer
of your participation even after the show!
without additional cost.
For new wines / Paid service
Free-of-charge
Fulfilling Supporting Programmes
Seminars Japanese Cuisine WGJ Label Awards 2020
Targeting various trade visitors such as "和食 • Washoku" x Wines Appearance matters for selection!
importers, wholesalers, retailers, hotels The Japanese cuisine "Washoku" was The trade visitors vote and select three best
& restaurants, organizers, marketing registered to the list of UNESCO intangible looking labels. The result will be covered in
specialists and exhibitors hold a series of heritage in 2014, and it has become even THE WINE KINGDOM Magazine and THE
tasting seminars and lectures. more popular these years as one of the WINE KINGDOM facebook after the show.
major cuisines in the world. Label Awards 2019 Result
Matching wines to specific cuisines is
one of the strategic methods to cultivate
new markets. THE WINE KINGDOM will
help you understand and experience the
1 Coloman Edición Especial 50
Vinos COLOMAN [Spain]
harmony of wine and Japanese food. Wine Imported by : Takano Sohonten Co., Ltd.
& Gourmet Japan is the information base
of this new world trend for exhibitors and 2 La Purísima Premium
BODEGAS LA
visitors. PURISIMA [Spain]
3 黒海 Kokkai - Krakhuna
JSC Kotekhi-Winery
Lecturers from 2019 edition of Gurjaani [Georgia]Wine Sparkling wine Spirits Whisky Sake Beer Coffee Oliveoil Gourmet Food
Book Your Preferred Exhibit Space Now!
Raw Space Standard Package Wine Package Pavilion
(for group organizers only)
Order your own
stand construction
JPY 44,000*/sqm JPY 62,000*/sqm JPY 65,000*/sqm JPY 65,000*/sqm
(min. 18sqm) (min. 54sqm) (min. 9sqm) (min. 54sqm)
Space √ √ √ √
Booth construction √ √ √
Basic furniture & Power supply √ √ √
Wine glasses & Spittoon √ √
Ice & Cooler √ √
Country Tower design √
Build your own stand This package includes In additional to the Be recognized with clear
and differentiate yourself all you need to make equipment of the identification of origins
from others. A well- exhibiting at Wine & Standard Shell Scheme and national identity - an
designed booth will Gourmet attractive package, Special furniture easy locator for industry
stand out and leave and easy. According to and tasting kit with buyers. This package
an impression on your your needs you can add wine glasses and ice are comes fully equipped
potential customers. additional furniture and included. with furniture, tasting kit
equipment. and tower.
NEW Marketing Package
A Media Coverage & Interviews Banner insertion in the official
B online exhibitor catalogue & search
by THE WINE KINGDOM
Good value!
A + B
JPY 80,000
JPY 50,000* JPY 50,000*
*Consumption tax (10%) is not included in the prices above.
CONTACT US
International/Japan Germany Spain Italy
Mr Makoto Takagi Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De Lorenzi
Tel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334
kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.itYou can also read
