21 23 April 2021 TOKYO BIG SIGHT AOMI HALLS, TOKYO, JAPAN - Wine & Gourmet Japan
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International Wine, Beer, Spirits,
Gourmet Food and Bar
Exhibition & Conference in Tokyo, Japan
21- 23 April 2021
TOKYO BIG SIGHT AOMI HALLS, TOKYO, JAPAN
www.wineandgourmetjapan.com
Organised by
Partner Fairs
• FABEX • Dessert, Sweets & Bakery Festival • PB-OEM Matching Expo
• PREMIUM FOOD SHOW • Japan Noodles Industry Fair since 1924
Your Gateway to Japan
with Key Success Factors
Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture.
We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food
producers in the Japanese market. Going into the 12th edition, the event offers highly customized matching activities
via both online and on-site for exhibitors and buyers. The event combines the traditional trade fair with a
comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions,
label awards, panel discussions and many more. Become part of this dynamic market!
Exhibitor Statistics
6 trade fairs under one roof Countries & Regions of Origin (2019)
International Local
All combined: 7 partner trade fairs
Wine & Gourmet Japan
919 Exhibitors (2019)
149 Exhibitors (2019)
Belgium China Greece Hungary Japan
69
57 Moldova Montenegro Portugal Singapore
65
13 South Africa Sri Lanka Tunisia USA
166 National Pavilions
400
Australia Georgia Germany
Italy South Korea Spain
Exhibitors by Product Category Exhibitors' Evaluation
(Multiple choices)
Exhibitor met their No. of visitors Rate Overall
Wine76% relevant Customer
Group
Success
Average Average
Spirits, Sake & Beer 44% 11% 9%
Non-alc. Drinks 9%
Coffee & Tea 3%
Gourmet Food 42%
Food Service, others 6%
Yes
98% Excellent
& Good 86% Excellent
& Good 88%
Exhibitors' Strategic Views
WINE & GOURMET JAPAN offers several qualities that make it very attractive to the companies that participate with us.
Being relatively a small and dense fair and also focused on Premium products, it is a very interesting event to present the
best products from Spain in the Japanese market. In these years we have seen the high professional level of the visitors.
In addition, the fair offers complete services to exhibitors that greatly facilitate tastings and tasting of products, also the
possibility of offering seminars, with detailed information on products and companies.
The job of the Camara de Comercio Hispano Japonesa is to collaborate with spanish companies in their preparation
More than 1,000 before and after the fair, coordinating information between participants and stakeholders. In WINE & GOURMET JAPAN
the participating companies have much more visibility. It is not a mass fair, but a high quality business platform with very
wine brands presented professional support from media such as Japan Food Journal or The Wine Kingdom.
during Wine & Gourmet For our organization, the WINE & GOURMET JAPAN fair is a great opportunity, where we see how relationships between
Japan 2019 japanese professionals and participating spanish companies prosper year by year.
Mr. Miguel A. Martinez Massa, Presidente, CÁMARA DE COMERCIO HISPANO JAPONESA, Madrid, Spain
Visitor Statistics
How it has developed Visitors by Industry Group
Based on the figures of all the partner fairs
Number of Visitors 78,024 Public &
80,000
Government Agency
1% Others 8%
70;000
Manufacturer
6% Hotel,
Restaurant,
60,000 Café
31%
Retailer
50,000
24% Wholesaler/
Importer
0
2009 2010 2012 2013 2014 2015 2016
* The 2011 edition was cancelled due to The Great East Japan Earthquake.
2017 2018 2019
30%
Purpose of Visit
(Multiple choices) Involved in decision making Visitors' overall satisfaction
Average
New Products 11% Good +
YES Excellent
82%
Trend & Information 78% 89%
66% New contacts & Partners
51%
Existing clients 17% Visit next year Recommend to colleagues
Seminars 22%
YES YES
Others 4%
98% 99%
Key Buyers Attend Wine & Gourmet Japan
Wholesalers & Importers Hotel & Restaurant Retailers
ENOTECA FOUR SEASONS AEON
FUJI TRADING HANKYU-HANSHIN DAIICHI ISETAN
INABA HOSHINO RESORT LAWSON
ITOCHU HOTEL OKURA MEIDI-YA
MITSUKOSHI
JAPAN EUROPE TRADING IMPERIAL HOTEL
HANSHIN
KATAOKA KEIO PLAZA
TOKYU
KOKUBU MEIJI KINENKAN
SEIBU
LERAD-OFF JAPAN NNEW OTANI SEIJO ISHII
MITSUBISHI ORIENTAL LAND SEVEN & i
MITSUI PRINCE HOTEL SOGO
NIHON SHURUI HANBAI TOKYO DOME TAKASHIMAYA
and many more... and many more... and many more...
What We Offer
Matching Seminars by Specialists On-site Matching Support
WSET base professional tasting seminars offer a thorough Skilled staff with wine knowledge will facilitate your discussion
marketing knowledge to the importers with the opportunity with trade visitors. For new wines / Paid service
for exhibitors to meet up with attendees. The lecturers of this
session are professional sommeliers qualified with a WSET Exhibitors
Buyers
Level 4 Diploma. For new wines / Free-of-charge Approach by Exhibitor
WSET base Matching Seminars Boost on-site Discussions
Interpreter
Arranging an own interpreter
Registered is highly recommended to
Wines Matching facilitate more productive
Support
discussions with buyers.
Lecturer Center
with WSET® Level 4 Diploma MSC Staff (cf. Exhibitor Manual)
Exhibitors join the
tasting session
Matching Seminar Lecturer
Ms. Junko Marketing Package
Exhibitors
Tominaga
Media Coverage & Interviews
Importers as audience
by one of the most influential Wine magazines in Japan
Opportunity to hold an own seminar THE WINE KINGDOM
covers products and
Exhibitors are entitled to hold a tasting seminar, targeting their
company profiles by
own existing and potential clients. Seminar room equipment
doing an interview with
such as audio visual,
exhibitors during the show
wine glasses and seminar
for its local magazine.
support staff will be
Maximize the performance
provided by the organizer
of your participation even after the show!
without additional cost.
For new wines / Paid service
Paid service
Fulfilling Supporting Programmes
Seminars Japanese Cuisine WGJ Label Awards 2021
Targeting various trade visitors such as "和食 • Washoku" x Wines Appearance matters for selection!
importers, wholesalers, retailers, hotels The Japanese cuisine "Washoku" was The trade visitors vote and select three best
& restaurants, organizers, marketing registered to the list of UNESCO intangible looking labels. The result will be covered in
specialists and exhibitors hold a series of heritage in 2014, and it has become even THE WINE KINGDOM Magazine and THE
tasting seminars and lectures. more popular these years as one of the WINE KINGDOM facebook.
major cuisines in the world. Label Awards 2019 Result
Matching wines to specific cuisines is
one of the strategic methods to cultivate
new markets. THE WINE KINGDOM will
help you understand and experience the
1 Coloman Edición Especial 50
Vinos COLOMAN [Spain]
harmony of wine and Japanese food. Wine Imported by : Takano Sohonten Co., Ltd.
& Gourmet Japan is the information base
of this new world trend for exhibitors and 2 La Purísima Premium
BODEGAS LA
visitors. PURISIMA [Spain]
3 黒海 Kokkai - Krakhuna
JSC Kotekhi-Winery
Lecturers from 2019 edition of Gurjaani [Georgia]
Market Statistics
Overseas Residents’ Visit to Japan
(million)
60
55 Japan plans to maintain target of attracting 60 million
50 foreign tourists by 2030. This will make a huge impact on Covid 19
45 the gastronomy market and food-service industry.
40
35
30
25 Great
East Japan
20 Earthquake
15 (11. March)
10
5
0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2030
Stable Growing Wine & Spirits Market in Japan
No.1 Wine importer in Asia in unit value No.1 Spirits importer in the Asia-Pacific Region
314%
High quality market for high quality (kℓ)
500,000
products. The Japanese market is well-
known for its strict quality standard and is Growth in the 400,000
a touchstone for the wine producers and last ten years 300,000
food manufacturers, who will consider the 200,000
neighboring markets such as Korea and 100,000
Taiwan. 0
2008 2017
No.2 Wine importer in Asia in volume 4th Largest Whisky market in the world
213%
(kℓ)
Wine market share in Japan Import volumes of Wine 200,000
Based on import volume 2019
Australia 3.5%
Germany 2.0%
Other countries 4.8%
Wine
(thousand kl)
Sparkling wine
(thousand kl)
Growth in the 150,000
U.S.A. 4.4% 250 60 last ten years
Chile 200
180% 210% 50
100,000
26.8% 40 50,000
Spain 150
11.6% 30
100 0
20
2008 2017
Italy
50 10
20.1% France
26.7% 0 0
2009 2019 2009 2019
TOKYO,
Tokyo will remain the world's largest
The Strategic Gateway city for the next several years.
Population in 2018
with The Quality Market of Rank City, Country
1 Tokyo, Japan
(thousands)
37,468
37,468,000 consumers 2 Delhi, India
3 Shanghai, China
4 São Paulo, Brazil
28,514
25,582
21,650
The population of The Great Tokyo Economic Area 5 Ciudad de México (Mexico City), Mexico 21,581
6 Al-Qahirah (Cairo), Egypt 20,076
GDP: 7 Mumbai (Bombay), India
8 Beijing, China
19,980
19,618
$1.61 Trillion 9 Dhaka, Bangladesh
10 Kinki M.M.A. (Osaka), Japan
19,578
19,281
Tokyo leads all metropolitan areas of the Source: The World's Cities in 2018/Data Booklet, n
United Nations apa
world in terms of the size of its economy. eJ
ienc
p er
Ex
Wine Sparkling wine Spirits Whisky Sake Beer Coffee Oliveoil Gourmet Food
Book Your Preferred Exhibit Package Now!
Standard Package Wine Package Pavilion
(for group organizers only)
JPY 62,000*/m2 JPY 65,000*/m2 JPY 65,000*/m2
(min. 9m )2 (min. 9m )
2 (min. 36m2)
Space √ √ √
Booth construction √ √ √
Basic furniture & Power supply √ √ √
Ice, Cooler & Spittoon √ √
Country Tower design √
Raw Space JPY 44,000*/m2 (min. 18m )2
Order your own stand construction
NEW Business Plus Marketing Package
A remote participation package
MP1 Media Coverage & Interviews
by THE WINE KINGDOM
JPY 585,000*/complete unit (= 6m2)
JPY 50,000*
A special package for the exhibitors who can not participate in the fair
physically. Exhibition staff with wine knowledge will operate your booth
and help promote your products and communicate with local distributors. MP2 Banner insertion in the official
online exhibitor catalogue & search
√ Space
√ Booth construction
√ Basic furniture & Power supply
√ Ice, Cooler & Spittoon
√ Communication Tools
1 x Exhibition sales staff
1 x iPad
1 x WiFi > Online meeting & Video Conference available!
1 x Post sales report with a list of visitors at your booth JPY 50,000*
*Consumption tax (10%) is not included in the prices above.
CONTACT US
International/Japan Germany Spain Italy
Ms Yoko Fujishima Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De Lorenzi
Tel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334
kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it
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