Annual Tourism Conference 2018 - thedms.co.uk

Annual Tourism Conference
          2018

Lindsay Rae
Deputy Director

Post Brexit
Concerns
• Facilitating Travel
• Maintaining Access to Employees
• Ensuring Funding

The Value of Tourism Nationally

• £127bn
• 10% GDP
• £29.8bn in exports
• 3 million
  employees

Discover
England
Fund
• Germany
• The Netherlands
• Australia
• USA
• China

The Value of Tourism Locally

• £2.15bn
  6% increase on 2016

• 28,630
  employees

Business Tourism
• New business
• Shoulder season
• Mid week
• Tapping into
  wellness agenda

Food & Drink Campaign
 Promoting Derbyshire and
  Peak District food and drink
  product
 Delivering business support
  workshops funded by ERDF
 Creating marketing collateral
  to help promote the offer
  (magazine, videos etc)
 Working with businesses to
  strengthen the product and
  develop a good tourism offer
 Responding to visitor needs

Tourism Sector Deal

•   Marketing Peak District & Derbyshire
•   Derbyshire County Council
•   Peak District National Park
•   Chatsworth
•   Derbyshire Partners

• Midlands Engine Tourism
Sector Group Chair
• Midlands Engine Operating
Board member
• £30,000 seed fund
       - China tourism
         programme
      - Tourism app
      - wider programme of
        business support

Internationalisation
• 16 October – 30 Indian
Travel Trade meetings
• 19 – 22 November –
Destination Britain China

Peak District National Park
Management Plan
2018 – 2023

http://www.peakdistrict.gov.uk/__data/ass
ets/pdf_file/0008/1286063/National-Park-
Management-Plan-2018-2023.pdf

Culture, Heritage and Tourism
Board
Maximise the economic
potential of Derbyshire’s
unique and distinctive
cultural and
environmental offer to
ensure that the county is
an exceptional and world
class destination for
people to live, work, visit
and invest

We’ve been busy!
• Vakantiebeurrs, Utrecht
• CMT, Stuttagart
• Fiets en Vandelbeurrs, Utrecht
• ExploreGB, Newcastle
• BBC Good Food Show, NEC
• BBC Gardeners World Live, NEC
• BBC Countryfile Live, Blenheim
• Chatsworth Country Fair

Thank you

• Laura Griffith, Heights of Abraham
• Katy Staff, Chatsworth
• Rebecca Owens, Chatsworth
• Steve Ogan, Blakelow Farm Holiday
              Cottages
• Phil Chambers, Blakelow Farm
                 Holiday Cottages
• Caroline Povey, Pinelodge Holidays
• Rachel Clarke, Peak Venues
• Justin Heslop, Peak Venues
• Marian French, Peak District
                 Holiday Cottages

Growing and Developing the
Visitor Economy within Derbyshire
•   571 businesses signed up
•   72 workshops held
•   3 Annual Tourism Conferences
•   2 Annual Tourism Leaflet Swaps
•   8 Networking Events
•   1 Access Exchange
•   1 EQM Awards dinner
•   3 newsletters
•   164 businesses over 12 hours
•   116 businesses 6 – 11 hours
•   10 Cycle grants

BBC Good Food Show
“It was great to work with colleagues from
other local breweries. It’s a really friendly
industry and everyone helps each other. I think
that it’s given us the confidence to consider
coming together again to organize a similar
stand elsewhere”
                                       Peak Ales
“It was a fantastic opportunity to get our
products into a marketplace, that without
MPDD, we wouldn’t have been able to access.
The customers really responded to the fantastic
branding of the ‘Ales of Derbyshire’ and were
impressed that we’d collaborated with other
breweries to give them the chance to try the
best beers of the area”
                         Derby Brewing Company

BBC Gardeners World Live
“The stand was in a great location, so it
attracted a lot of footfall. I sold some
prints and had a lot of enquiries about
courses, so I’m hoping it will lead to more
business in the future. It was a great
opportunity to promote our businesses
and talk to potential customers, I would
definitely do it again if we had the
chance”
               Guy Badham Photography
“The stand looked amazing and attracted
plenty of people in. They seemed to like
the various views and were interested in
our images, which we hope will generate
more business for us and the Peak
District”
              Tom Hodgson Photography

Chatsworth
Country Fair

               “The great thing about the
               Marketplace is that it has bought
               together a wide range of local
               producers under one roof to
               showcase the huge variety of skills
               and talents we have right across the
               area”
                               Amber Valley Wines
               “It’s a wonderful way of meeting
               other businesses and thinking about
               how we could use each other’s
               products and services, as well as
               raising the profile of our cookery
               school and wedding venue”
                         Coghlans at Stancliffe Hall

We need
  you!

• Be our
 ambassadors
• Complete
  surveys

Annual Tourism Conference
          2018
  Thank you and have a safe journey home